Philips monitor with Adobe RGB technology ensures

color consistency for professionals

27-inch display with PerfektKolor pre-calibrated for Adobe RGB support

Color precision throughout the entire production workflow

Accurate, high-resolution image thanks to 10-bit colors, SmartUniformity and Philips

Flicker-Free Technology

Dubai, UAE 15th January 2015: MMD, the leading technology company and brand
license partner for Philips Monitors, today announced a new 27-inch IPS-AHVA display
with factory-calibrated color support across the Adobe RGB color space. With the wide
gamut of Adobe RGB, the display can reproduce over one billion colors with near-total
fidelity, giving professional users the confidence that the colors on the display are
consistent with industry standards for color precision throughout the entire production
workflow.
In graphic design, geophysical exploration, digital prepress and post-production, there is
no room for a display that gets creative on how it represents colors. Uniformity and
accuracy are critical. Having a color standard is like speaking the same language, says
Thomas Schade, Vice President EMEA at MMD. Professional users need to be certain
their display speaks the same color language as their printers and other devices in the
workflow. The new Philips LCD display renders colors with unfailing accuracy every time.

PerfectKolor color standards to rely on

Pre-calibrated to render colors accurately, the 272P4APJKHB display supports 99%
Adobe RGB and 100% sRGB color space, eliminating the process of matching colors
across multiple devices. Moreover, with six-axis adjustment, PerfektKolor enables the
display colors to be fine-tuned to precise requirements.
10-bit colors
Using 10 bits to describe each color, the new 27-inch display can represent over one
billion colors simultaneously differences that are indistinguishable to the human eye.
The resulting images are smooth and natural, without gradations or color banding.
SmartUniformity
Fluctuations in brightness and color on different areas of the screen are a common
phenomenon. With SmartUniformity metrics, the display auto-adjusts to compensate for
these differences, and delivers average luminance uniformity in excess of 95% - vital for
consistency in color-critical applications such as photography and scientific imaging.
Flicker-Free Technology
Due to the way brightness is controlled on LED-backlit screens, users sometimes
experience screen flicker. The potential eye fatigue is anathema to accurate work with
detail-rich images. Philips Flicker-Free Technology is an innovative solution to regulate
brightness and reduce flicker for a more comfortable viewing experience.
Complementing its color capabilities, the new IPS-AHVA display is also designed to
measure up to the challenges of everyday office work featuring a webcam and
speakers, crystal-clear Quad HD images at 2560x1440 or 2560x1080 resolution, an
extra-wide viewing angle for image clarity from nearly any perspective, and the tilt-andswivel flexibility of the SmartErgoBase. With MultiView on board, the display connects to
multiple sources simultaneously, enabling users to view a notebook feed on one part of
the screen, for example, and data from the camera on the other.

Technical Specifications Philips Brilliance 272P4APJKHB display

LCD panel type, size
Backlighting technology
Optimum resolution
Viewing angle
Brightness
Display colors
Color gamut

IPS-AHVA LCD, 27 inch / 68.6 cm

W-LED
2560 x 1440 @ 60 Hz
178 (H) / 178 (V), @ C/R > 10
350 cd/m
Color support 1.07 billion colors
Adobe RGB 99%

Connectivity

USB: USB 3.0 x 3

Signal Input: DVI-Dual Link (digital, HDCP),
DisplayPort, HDMIx2
Sync Input: Separate Sync, Sync on Green
Audio (In/Out): PC audio-in, Headphone out

Stand

Height adjustment: 150 mm

Pivot: 90 degree
Swivel: -65/65 degree
Tilt: -5/20 degree
Environmental and energy: EPEAT Gold*,
PowerSensor, EnergyStar 6.0, RoHS, TCO edge
Recyclable packaging material: 100 %
Post consumer recycled plastic: 65%
Specific Substances: PVC / BFR free housing,
Mercury free, Lead free
Regulatory Approvals: Regulatory Approvals: BSMI,
CE Mark, cETLus,
FCC Class B, GOST, SASO, SEMKO, TCO 6.0, TUV
Ergo, TUV/GS, WEEE

Sustainability

Compliance and standards

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license
agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays
worldwide. By combining the Philips brand promise with TPVs manufacturing expertise in
displays, MMD uses a fast and focused approach to bringing innovative products to
market. MMD serves the Western European, Middle East and African markets from its
headquarters in Amsterdam. The Eastern European and CIS markets are served by a
local office in Prague. Through its network of local sales teams MMD works with all major
IT distributors and resellers. The companys design and development center is located in
Taiwan. www.mmd-p.com

Press contact

Vistar Communications
Sanjeev Kant
Tel.: + 971 4 420 1517
sanjeev@vistarmea.com

Company contact EMEA:

MMD
Fani Yaneva
Tel.: +31 20 5046 950
Fani.Yaneva@mmd-p.com