The Art and Science of

Effective Business
Writing
April 16-17, 2015
8:30am 5:00pm
Venue: El Cielito Hotel (804 A. Arnaiz Ave, Makati, Metro Manila)
Course Description
Writing is both art and skill. And business writing, to be
effective, requires competence in both the creative and
the technical aspects of writing. Combining principles of
style and form, this workshop will lead learners to develop
their writing competence to produce letters, email, and
reports that achieve results and build positive
relationships.
The process of improving ones written communication
skills starts with an understanding of the communication
process, its purpose, channels, and operating theories.
Awareness of ones skills is the next step. Our
communication competence is then developed through
application of communication knowledge and through
constant and conscious practice. This 4-step approach,
Knowledge-Awareness-Application-Practice, will serve as
the workshops framework.
The workshop will combine experiential activities with
mini-lectures and group discussions. It will be highly
interactive, providing the learner with a laboratory to
apply and practice the theoretical knowledge
presented. Mental and physical activities, quizzes,
games, and role-playing will drive home the learning's
and will provide the learners with a fun learning
environment.

Workshop Objectives
At the end of the program, the participants are
expected to:
1. Learn the value of good written communication;
2. Know and practice the basic steps of business
writing;
3. Apply the 10 Cs of Communication to written
materials;
4. Know and avoid the pitfalls of business writing;
5. Assess their own writing competence and find
areas for improvement;
6. And know how to get their message across and
achieve results through their writing

Target Participants
Professionals who frequently
communication in their work

use

written

Learning Investment
REGULAR RATE: PHP 8490.00/pax*
EARLY BIRD RATE: PHP 7690.00/pax* (until Mar 13, 2015)
GROUP RATE: PHP 7690.00/pax* (5 pax or more)
*inclusive of VAT

Fees Inclusion
Certificate of Completion
Basic Training Toolkit
Breakfast, Lunch & Afternoon Refreshments

Art and Science of Business Writing Workshop

Course Description
Topics

Supporting Activities

Module Objectives

Program Overview

Introductions
Leveling of Expectations
Workshop Overview

To give participants a roadmap of

the 4-day workshop
To clarify expectations, workshop
requirements, and key success
factors

MODULE ONE
Communication
Overview

Energizer Activity: Minefield

Processing
The Communication Process
Barriers to Effective Communication

To appreciate general and

business Communication
Principles

MODULE TWO
Designing
Communication
Strategies

Discuss the 4 Steps to Effective Written

Communication
Purpose Driven Writing
SMART Objectives
Reader Focused Writing
Audience Analysis
Strategic Channel Selection
Channel Selection Analysis
Advantages of Written Media
The Writing Process
Prewriting
Writing
o Outline Method
o Mind Mapping
Revising

To learn and apply the 4

Communication Steps to achieve
effective communication

MODULE THREE
The 10 Cs of
Communication

Interactive Lecture on each standard of

Written Communication, Tips, Techniques,
Examples. Include:
Workbook Exercises
Group Activities
Learning Games

To learn and apply writing

techniques to produce clear,
effective, materials
To use language to communicate
the right tone to readers

MODULE FOUR
4 Carat Persuasion

Cut
Clarity
Carat
Color
Writing Practice:
Email
Letter
Report
Proposal

To learn to write persuasively to

achieve positive and desired
results

MODULE FIVE
Putting it all
Together

CLOSING

To further apply and practice the

10Cs of writing

The Facilitator

Gege E. Sugue
Gege Sugue is passionate about Communication, and is motivated by the desire to help other
people become better communicators. She writes for local and international readers, develops and
conducts training programs for corporate and non-profit organizations, and provides consulting
services in the field of Marketing and Communication. Of all her activities, she enjoys training the
most because not only does she help others learn, she herself also gets to indulge in a lifelong
process of learning. She believes that life is enriched when we learn something new everyday.
Gege graduated from the University of the Philippines in Diliman, and is now pursuing a Masters
degree in Communication at the De La Salle University Manila, where she also teaches in the
Organizational Communication Department. Her competencies also include public speaking,
something she has enjoyed since her early career days at Levi Strauss and company where she
presented products and ideas to Filipino and foreign audiences. She further honed her public
speaking skills as her career evolved to include training and consulting. Since 1993, she has been
training learners from companies like Sykes, Intel, Royal Sporting House, and Lafarge. Even her offwork activities include public speaking as she is the Vice President for Membership of the BnT
Toastmasters Club and Area 16 Governor of Toastmasters International District 75. In every workshop,
she hopes to help her learners develop skills, attitudes, and confidence to enable them to go the
next step higher in their career and their personal lives.
Summary of Competencies
Training and Consulting in the field of Communication: Organizational & Marketing
Communication
Extensive Marketing competencies with experience in Brand Marketing, Retail Marketing, Product
Management, Events Management, Advertising and Promotion, and Export Merchandising
Excellent verbal and written communication skills which include writing, editing, public speaking,
and the use of new technologies for communication
Strong leadership and management skills developed through more than ten years in managerial
positions; with proven ability to direct, mentor and motivate
Ability to manage administrative responsibilities that include Budgets, People Administration and
Project Management
Good Research Background acquired through work experience and through masters education
Cross Cultural Orientation gathered through local and international travel and interaction with
diverse cultures
Some level of expertise in Human Relations
Creativity, Innovativeness, Resourcefulness, Adaptability