Question 1

Refer to the article Nonfarm policies and performance in China and India in the book Transforming the Rural Nonfarm
Economy and answer the following question
What according to the authors are the reason why China has done better with its Rural Nonfarm Economy. Do you agree with
their view? Why or Why not?
It is certainly true that China has really done with its rural nonfarm economy, the reasons being as follows:
1. Implementation of the Open-door policy in China, which has contributed in a large measure to its remarkable export growth
in recent years.
2. Rural township and village enterprises have generated employment for the rural labor force released from agriculture.
3. In 1990's, when China's rural manufacturing sector was thriving, India witnessed a decline in the share of rural nonfarm
manufacturing in national GDP.
Pending Review

Question 2
Refer to the article Nonfarm policies and performance in China and India in the book Transforming the Rural Nonfarm
Economy and answer the following question
According to you has Gandhis philosophy about Khadi been beneficial or detrimental? Why?
The Gandhi's philosophy about Khad was beneficial because of the following reasons:
1. Some institutions helped in theground work for an initial development of the small-scale manufacturing sectorfor the next
two decades.
2. Direct and indirect subsidy rates reached as high as 70 percent of the factory prices.
Pending Review

Question 3
Refer to the report Accenture Masters of Rural Market and answer the following question
According to the report what will allow you to build the capability to serve rural markets? Do you agree? Why or Why not?
The following factors would further allow us to build the capability to serve rural markets:
1. Supply chain and distribution efficiency.
2. Product localisation and innovation.
3. Pricing.
4. Customer Services.
5. Collaborative business models.
Pending Review

Question 4

Refer to the report Accenture Masters of Rural Market and answer the following question
According to the report what are the challenges of serving rural markets?
Challenges of serving Rural Markets:
1. Rural markets suffer from persistent structural handicaps.
2. Rural markets are crucibles for business model innovation.
3. Rural markets are costly to enter.
4. Skilled local talent is hard to find in rural regions.
5. Success in rural markets demands flexible approaches.
Pending Review

Question 5
What are the different kinds of migration with respect to people and gegraphy. Are they relevant to rural marketing? Tell us your
opinion. Cite an article or presentation to support your case.
The different kinds of migrations with respect to people and geography are as follows:
1.
2.
3.
4.

Emigrant
Immigrant
Internally Displaced Person (IDP)
Migration Stream

These are certainly relevant to rural marketing due to some of its impacts such as Diffusion, Relocation Diffusion, Expansion

Diffusion, Cultural Markers.

Note: This is in accordance with the U.S. Census Bureau.

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Question 6
I would rather be an entrepreneur than an intrapreneur

a. Entrepreneur

b. Intrpreneur

Selected:c. Neither, I will be a regular employeeThis answer is correct.