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MGMT 405
Answer set 4
Advertising
1
1.3
1.6
2
2.5
3
0
2
4
6
8
10
(a) Plot the relationship between sales and advertising and also shows the data points
on a graph.
(b) Write theoretically an equation of the form that describes the relationship in the
graph. (i.e., y=.)
(c) Determine the regression equation of the firms sales revenue (Y) on its
advertising expenditure (X).
(d) Calculate the values of Y for X=$0, $5, $10 and $15 million respectively and
briefly explain why would you not to be confident in the reliability of the
estimated value of Y for X=15?
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
MGMT 405
Answer set 4
Ans:
(a)
(b) y= a + bx where a is the value of y when x=0 (i.e., where the line intersects the yaxis) and b is the slope of the line (the amount by which y changes for a one-unit
change in x).
(c) y=1 + 0.2 x, a=1 and b=(3-1)/(10-0)=0.2, . Where =(3-1) is the change in y, and
(10-0) is the change in x.
(d) y=1 + 0.2 (5)=2, y=1 + 0.2 (10)=3, y=1 + 0.2 (15)=4
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
MGMT 405
Answer set 4
We are not confident in the reliability of the estimated value of Y for X=15 because 4 is
out of the data series.
2. The owner of a small hardware store has noted a sales pattren for window
locks that seems to parallel the number of break-ins reported each week in the
newspaper. The data are:
Sales
46
18
20
22
27
34
14
37
30
Break-ins
(a) Plot the data to determine which type of equation, linear or nonlinear is
appropriate.
(b) Obtain a regression equation for the data.
(c) Estimate sales when the number of break-ins is five as well as ten.
Ans:
(a)
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
MGMT 405
Answer set 4
Intercept
0.927622591
0.860483672
0.840552768
4.09223514
9
Coefficients
(a) 7.129213483
Standard Error
3.394834629
t Stat
2.100018
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
Observation
1
2
3
4
5
6
7
8
9
MGMT 405
Answer set 4
(b) 4.275280899
0.650664086
Forecast (Y)
45.60674157
19.95505618
19.95505618
28.50561798
24.23033708
37.05617978
15.67977528
32.78089888
24.23033708
Error
0.393258427
-1.95505618
0.04494382
-6.505617978
2.769662921
-3.056179775
-1.679775281
4.219101124
5.769662921
6.570642
DAY(t)
Average number
sold per day (y)
Price (x)
DAY(t)
Average number
sold per day (y)
Price (x)
200
$6
160
190
6.5
155
8.25
188
6.75
156
8.50
180
10
148
8.75
170
7.25
11
140
162
7.50
12
133
9.25
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
MGMT 405
Answer set 4
a) Estimate the regression equation of the restaurants lobster (Y) lobster on price
(X)
b) Plot the estimated regression line and also shows the data points on a graph .
c) Calculate the values of Y for X=$5 and $10 respectively and briefly explain
why would you not to be confident in the reliability of the estimated value
of Y for X=5 and X=10?
d) Calculate the standard error and t-test of the slope parameter.
e) Calculate the adjusted coefficients determination (R2 ) and overall statistical
significance (F-value).
f) Determine the correlation coefficient and interpret it.
Ans:
(a)
t
$X
1
2
3
4
5
6
7
8
9
10
11
12
200
190
188
180
170
162
160
155
156
148
140
133
6
6.5
6.75
7
7.25
7.5
8
8.25
8.5
8.75
9
9.25
1982
Y
92.75
X
165.1666667
7.729166667
X*Y
X-Xbar
(X-Xbar)
1200
40000
36
-1.72917
2.990017
1235
36100
42.25
-1.22917
1.510851
1269
35344
45.5625
-0.97917
0.958767
1260
32400
49
-0.72917
0.531684
1232.5
28900
52.5625
-0.47917
0.229601
1215
26244
56.25
-0.22917
0.052517
1280
25600
64
0.270833
0.073351
1278.75
24025
68.0625
0.520833
0.271267
1326
24336
72.25
0.770833
0.594184
1295
21904
76.5625
1.020833
1.042101
1260
19600
81
1.270833
1.615017
1230.25
17689
85.5625
1.520833
2.312934
15081.5
XY
332142
Y
729.0625
X
-3.6E-15
12.18229
b=
n xy x y
-19.56
n x 2 x
Y b X
316.35
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
Y^
e(Y-Y^)
Y-Ybar
MGMT 405
(Y-Ybar)
Y^-Ybar
Answer set 4
(Y^-Ybar)
198.99
1.01
1.0201
34.83333
1213.361
33.82333
1144.0179
189.21
0.79
0.6241
24.83333
616.6944
24.04333
578.08188
184.32
3.68
13.5424
22.83333
521.3611
19.15333
366.85018
179.43
0.57
0.3249
14.83333
220.0278
14.26333
203.44268
174.54
-4.54
20.6116
4.833333
23.36111
9.373333
87.859378
169.65
-7.65
58.5225
-3.16667
10.02778
4.483333
20.100278
159.87
0.13
0.0169
-5.16667
26.69444
-5.29667
28.054678
154.98
0.02
0.0004
-10.1667
103.3611
-10.1867
103.76818
150.09
5.91
34.9281
-9.16667
84.02778
-15.0767
227.30588
145.2
2.8
7.84
-17.1667
294.6944
-19.9667
398.66778
140.31
-0.31
0.0961
-25.1667
633.3611
-24.8567
617.85388
135.42
-2.42
5.8564
-32.1667
1034.694
-29.7467
884.86418
143.3835
1.14E-13
1982.01
-0.01
Sb = 0.986
R
2
4781.667
0.01
4660.8668
143.38/(12-10)(12.18)
(Y Y ) 2
(Y
Y )
(Y Y )
(n k ) ( X X )
0.987
t
4660.86
4781.66
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
t=
19.56/0.986
MGMT 405
Answer set 4
19.83
Y=a+bX
Y= 316.35-19.56X
(b)
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
MGMT 405
Answer set 4
Sb =
(Y Y )
(n k ) ( X X )
t
Sb = 0.986
and
143.38/(12-10)(12.18)
t=b/ Sb=
t=
19.56/0.986
19.83
(e)
(Y Y )
(Y Y )
R2
=4660.86/4781.66=0.987
It appears that approximately 98% of the variation in sales can be accounted for by the price of
our product. This indicates that price is a good predictor of sales.
R 2 /(k 1)
(1 R 2 ) /(n k )
MGMT 405
Answer set 4
r=0.99
0r
n( xy ) ( x )( y
n( x 2 ) ( x ) 2
n( y 2 ) ( y ) 2
Y = 150 0.1 X
Where
Y= insurance needed ($000).
X= current age of head of household.
(a) Plot the relationship on a graph.
(b) Use the equation to determine the amount of term life insurance to recommend for
a family of four if the head of the household is 30, 40, and 50 years old. Briefly
explain.
Ans:
(a) Give some values for X and find the corresponding values for Y.
Y
150
149
X
0
10
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
10
MGMT 405
Answer set 4
20
30
40
(b)
2010/11, Sami Fethi, EMU, All Right Reserved, McGraw-Hill, 2007, 9. Ed.
11