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C H I N A
T O O L S
M A C H I N E
M A R K E T
February 2004
I N D U S T R I A L
M A R K E T S
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Page 2
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Preface
China is firmly on the radar screens of machine tool companies around the world.
Not only has China overtaken the US and Germany to become the largest machine
tool market in the world, Chinas skilled labor force and low cost base also makes
it a viable base for sourcing or manufacturing.
Information and insights on this market are difficult to come by however,
and the pace of development in China presents companies with a constantly
moving target. As a result we have prepared China Machine Tools Market
to provide a better understanding of the market and the issues of concern
to industry participants.
In our analysis, KPMG has drawn on a number of public sources of information
and spoken to both local and foreign industry participants in China. We have also
conducted a survey of leading machine equipment industry participants in
Germany to shed light on how they are responding to the opportunities in China.
Most respondents are already trading or manufacturing in China and provided
their first hand views on the issues of greatest concern to their business there.
Our analysis shows that there will continue to be a sizable market for imported
high-end machine tools in China, but that local firms are rapidly closing the
technology gap and improving quality and performance. Multinational players
will need to carefully assess how to participate in China effectively in light
of the rapidly changing competitive landscape and market conditions.
Please contact us if you wish to discuss this report or obtain additional copies.
Contact information can be found at the end of the report.
Paul Brough
Partner-in-charge
Financial Advisory Services
KPMG in China and Hong Kong
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:50 PM
Page 5
Contents
Page
Executive summary
Market
18
Competition
28
Entering China
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Executive summary
Market
China is now the largest machine tool market in the world, with a consumption of USD 5.7 billion
in 2002(a)
Fuelled by a large influx of foreign investment, Chinas machine tool market is expected to continue
to grow
Automotive-related manufacturing has accounted for half of machine tool consumption in recent years;
aircraft-related manufacturing, in particular the repair and maintenance sector, is likely to become
another significant market in China
In line with the upgrading of key sectors in China, demand for numerical controlled (NC) machine
tools has been increasing
Continued imports of high value numerical controlled (NC) machines can help ensure China
continues to be an important export market; imported machine tools account for over half of the
Chinese market
Competition
Manufacturing is scattered throughout China; most Chinese machine tool manufacturers are small
in term of revenues when compared to overseas competitors
Competition in China is intensifying as China further integrates with the world economy; Chinese
manufacturers have become increasingly sophisticated in their choice of machine tools, leading
to growth in demand for NC machine tools
Accession to the World Trade Organization (WTO) has accelerated the development of the machine
tool industry
The low-end market is crowded with domestic players, which has resulted in significant pressure
on prices; foreign equipment still dominates the middle to high-end market with superior technology
and quality
To stay competitive, domestic companies are becoming more active in new product development
and more willing to use Joint Ventures (JVs) and cooperative arrangements to acquire new technology
Note:
(a) For metal cutting and forming machines only; does not include machine parts, tools and other consumables
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
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Entering China
Many foreign companies have decided to move production from higher cost locations to China
Joint venturing with a local manufacturer is a popular form of entry for foreign investors,
although wholly foreign-owned investments are permitted
Domestic machine tool companies are interested in finding foreign JV partners but generally
are reluctant to give up majority control
At present, machine tool manufacturers in China serve their customers directly from company
headquarters through regional sales offices or third party distributors
Survey in Germany
Given the fact the Germany is the second largest machine tool consuming country and one of the
leading machine tools exporters in the world, KPMG conducted a survey of machine equipment
and machine tools companies in Germany between August and November 2003
Out of the 50 respondents, 98 percent are currently doing business with China either through
export (52 percent), established production facilities (36 percent), or licensed production (15 percent)
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Market
The requirements of Chinas booming manufacturing
sector has made it the largest machine tools market
in the world, with sales of USD 5.7 billion in 2002
Economic development in China
Since the late 1970s China has been implementing various economic and political reforms
to restructure its economy and integrate China with the global economy
Chinas GDP has grown steadily over the past 10 years and reached around USD 1.4 trillion
in 2003; this represents a compound annual growth rate (CAGR) of 8.1 percent between
1998 and 2003
The economy is expected to continue to grow strongly at 9.3 percent per annum until 2007,
giving China a GDP of slightly more than USD 2 trillion
USD billion
2000
1,853
1,691
1500
1000
1,315
961
1,005
1,080
1,420
1,544
1,159
500
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Note:
(a) Represent metal cutting and metal forming machines only; does not include machine parts,
tools and other consumable
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Of the top 10 global machine tool markets, China was the only growth market in 2002
Germany, the worlds largest machine tool market in 2001, suffered a drop of 16 percent
in 2002
Japan and the US, the worlds second and third largest machine tool markets in 2001
suffered decreases of 35 percent and 36 percent respectively in 2002
China is the only growth market and hence everyone is focusing on it..., an overseas sales
group manager for JSW(1)
Of course, we are worried (about SARS(a)) ...but you have to make contact with the customers
(attending the 8th China International Machine Tool show) ...China is the only growth market
for us at the moment, participant of the 8th China International Machine Tool Show(2)
Spain
Canada
Taiwan
France
South Korea
Italy
US
Japan
Germany
China
-23%
-8%
3.1
2.9
-5%
5.2
-36%
3.3
5.3
-35%
3.4
4.8
4.7
1
2001
-7%
-13%
1.5
1.2
1.3
1.2
Source:
-7%
3
4
USD billion
5.7
-16%
5.7
20%
2002
Gardner Publications, World machine tool output and consumption survey, 2003
Most of the respondents in the KPMG survey in Germany viewed China as a very
important market
92 percent of the respondents believe that China is an important end market
this is in line with the fact that China has become the largest machine tool market in the world
Very important
58%
Important
34%
Neutral
8%
Not important
0%
No answer
0%
0%
Note:
Source:
10%
20%
30%
40%
50%
60%
70%
n = 50
KPMG survey
(a) SARS refers to the highly infectious Severe Acute Respiratory Syndrome which caused hundreds of deaths
in China between November 2002 and May 2003
(1) Chemical Week Associates, Modern Plastics, 1 May 2003
(2) Financial Times, Tool companies place business health ahead of threat from SARS, 16 April 2003
(3) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, edition 2002
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 10
10
FDI in China was USD 57.0 billion in 2003(1), representing 8.2 percent growth from 2002
levels, despite the impact of SARS(a)
USD billion
60
52.7
45.5
40
57.0
46.9
40.3
40.7
1999
2000
20
0
1998
2001
2002
2003
Note:
Sources:
(a) SARS refers to the highly infectious Severe Acute Respiratory Syndrome which caused hundreds of deaths
in China between November 2002 and May 2003
(1) United Nations Conference on Trade and Development, Global FDI decline bottoms out in 2003,
12 January 2004
(2) Central Intelligence Agency, The World Factbook, edition 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 11
11
Chinas accession to the World Trade Organization (WTO) in late 2001 has exposed
the country to greater global competition
local Chinese manufacturers see machine tools as a means to improve their product quality
USD billion
8
7
6
5
4
3
2
1
0
Forecast
7.0
CAGR 98-05:
15%
5.7
4.8
3.7
2.7
1998
3.0
1999
2000
2001
2002
2005
Note:
(*) Machine tool covers metal cutting and forming machines only,
excluding any machine parts, tools, and consumables
Sources: (1) National Bureau of Statistics, PRC, China Markets Yearbook,
editions 2003 and 2004
(2) China Machine Tool Builders Association (CMTBA), Consumption
of Machine Tools in China, 23 October 2003
Note:
Sources:
(a) Consumption is the summation of domestic production and import, net of export
(1) China Machine Tool Builders Association (CMTBA), Consumption of Machine Tools in China,
23 October 2003
(2) Credit Suisse First Boston, China: An opportunity for Japans manufacturers, 30 April 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 12
12
It was estimated that the automotive industry accounted for nearly 50 percent of the total
consumption of machine tools in 2001(1)
Annual sales are expected to reach 7.0 million units in 2010 and 8.9 million units in 2015,
a CAGR of 7.9 percent from 2002 to 2015. The seventh largest market for vehicle sales
globally in 2001, China is expected to be the third largest by 2010(4)
Million units
Forecast
10
9
8
7
6
5
4
3
2
1
0
8.9
1.3
7.0
1.2
4.1
3.2
1.4
1.5
1.6
1.6
0.4
0.7
0.3
0.4
0.7
0.4
0.4
0.7
0.5
0.4
0.7
0.5
Sources:
Bus
1.9
2.1
0.5
0.8
0.6
0.7
0.8
0.6
2.3
0.8
1.0
1.1
Truck
Sedan
1.3
5.6
1.2
1.1
0.8
0.7
1.1
1.1
1.6
4.2
2.6
1.8
1995 1996 1997 1998 1999 2000 2001 2002 2003 2005 2010 2015
Sources: (1)
(2)
(3)
(4)
Note:
2.0
5.0
(a) The automotive industry for the purpose of this report includes buses, trucks and sedans, and excludes
other vehicles, such as motorcycles
(1) China Machine Tool and Builders Association, China Machine Tool & Tools Industry Yearbook, edition 2002
(2) Financial Times, Business Daily Section, 29 May 2003
(3) ING, Gearbox: China, January 2003
(4) McKinsey & Co, Chinas Automotive Market, 2001
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 13
13
The need to provide repair and maintenance, and Chinas emerging role as an outsourcing
center for major aircraft manufacturers, will lead to increased demand for high quality
machine tools
China is understood to be Boeings biggest parts supplier outside the US; an estimated
3,200 Boeing aircraft, a quarter of the total, fly with parts made in China(2)
to date, Airbus has signed six outsourcing agreements (worth USD 200 million) in China(3)
leading Chinese aircraft component makers include Chengdu Aerospace and Xian Aircraft(4)
Forecast
2,500
2,198
Number of aircraft
2,000
Others
1,500
China National
Airline Group
1,018
1,000
550
500
0
594
642
2003
2004
China Eastern
Airline Group
693
China Southern
Airline Group
110
118
142
180
2002
2005
2010
2020
Sources:
(1)
(2)
(3)
(4)
Center for Asia Pacific Aviation, Chinas Airline Groups Officially Launched, November 2002
Boeing, Current Market Outlook, June 2003
Peoples Daily, Airbus joins hands with Chinas Aviation industry for business expansion, June 2002
Uniworld, China Civil Aviation report, September 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 14
14
At present, most NC machines produced by domestic machine tool manufacturers are low-end
and offer less precision
As competition intensifies, there will be more urgency for domestic machine tool
manufacturers to upgrade their technology and increase the proportion of NC machines
in their product portfolio
Annual production of NC
machine tool (sets)
30,000
26,320
25,000
20,000
18,593
14,053
15,000
10,000
9,478
7,450
6,223
7,291 8,142
9,007
9,051
7,087
5,000
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Sources:
(1) National Bureau of Statistics, PRC, China Statistical Yearbook, editions 2002 and 2003
(2) Institute of Scientific and Technical Information of China, China CNC Machine Tool Market, 1998
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
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Page 15
15
Prices reflect this technological gap, with imported NC machine tools costing roughly four
times the average price of domestic machines in 2001 (USD 80,000 versus USD 21,000)(1)
People are willing to pay for the difference because they know imported machines
will have better quality and reliability(2)
100
80
66
63
60
64
58
53
40
44
44
1999
2000
20
0
1996
1997
1998
2001
Oct-02
Note:
Price difference = average import price - average export price
Source: China Machine Tool Builders Association,
China Machine Tool & Tools Industry Yearbook, edition 2002
Sources:
(1) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, edition 2002
(2) KPMG interviews with a leading Beijing machine tool manufacturer, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 16
16
Imports will continue to account for around 60 percent of total machine tool consumption
in China through to 2005(1)
I think imports will continue to be large as long as foreigners continue to keep their
best technologies in their home country(2)
Imports are mainly high-end machines not normally available in the domestic market
67 percent and 45 percent of imported metal cutting and metal forming machines
respectively, were NC machines(3)
almost all the worlds first tier global companies have brought new products into
the Chinese market. They find that it is almost impossible to enter the Chinese market
with obsolete or older generation technologies. US Department of Commerce(4)
Average unit price of imported NC machines was USD 70,000-100,000 from 1996 to the
end of October 2002, about 2-5 times the average unit price of exported NC machines
Forecast
4.0
3.5
USD billion
3.3
Imports
3.1
Exports
2.4
1.9
1.2
1
0
0.6
0.3
0.3
0.3
2000
2001
2002
2003
0.9
2004
2005
Note:
(*) Metal cutting and forming machines only
Source: China Machine Tool Builders Association, China Machine Tool & Tools
Industry Yearbook, edition 2002
Sources:
(1)
(2)
(3)
(4)
China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, edition 2002
KPMG interviews with a leading domestic machine tool manufacturer in Beijing, July 2003
KPMG analysis
US Department of Commerce, China Machine Tools - Market Assessment
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 17
17
Exports are rising and are expected to reach USD 1.2 billion in 2005, a CAGR
of 58 percent from 2002
Major export markets include the US, Hong Kong (mainly for re-export), Germany,
Canada, the UK and Southeast Asia; most exports are low-end NC machines
The average unit price of exported NC machines varied between USD 11,489-40,000
from 1996 to the end of October 2002
USD
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
1996
Average price
of imported NC
Average price
of exported NC
1997
1998
1999
2000
2001
Oct-02
Source: China Machine Tool Builders Association, China Machine Tool & Tools
Industry Yearbook, edition 2002; China Machine Tool Builders Association web-site
Source:
(1) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, edition 2002
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 18
18
Competition
Manufacturing is geographically scattered
throughout China
Liaoning and Jiangsu are the largest machine tool production regions in China
Heilongjiang
Jilin
Xinjiang
Liaoning
Gansu
Inner Mongolia
Shanxi
Ningxia
Qinghai
su
ng
Jia
Sichuan
ng
do
an
Sh
Henan
Shanxi
Tibet
Beijing
Tianjin
Hebei
Shanghai
Anhui
Hubei
g
in
gq
on
Ch
Zhejiang
Jiangxi
Hunan
Guizhou
Fujian
Yunnan
Guangxi
g
don
ang
Gu
Taiwan
Hong Kong
Hainan
50,000-100,000
< 50,000
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
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2/20/04
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Page 19
19
There are over 600 machine tools manufacturers in China, however, most are small
listed below are the top 10 manufacturers for metal cutting and metal forming
machine tools
Top 10 Chinese machine tool companies in metal cutting and forming, 2002
Metal cutting
Ownership
Location
1.
State owned
Liaoning
USD 228 M
USD 140 M
Joint Stock
Liaoning
Limited liability
Jiangsu
2002 Revenue
USD 74 M
State owned
Shanxi
USD 62 M
State owned
Jiangsu
USD 52 M
State owned
Beijing
USD 41 M
7.
State owned
Shanghai
USD 34 M
Joint Stock
Henan
USD 33 M
Foreign funded
Jiangsu
USD 31 M
State owned
Shandong
USD 28 M
State owned
Shandong
USD 56 M
Metal forming
1.
Limited liability
Jiangsu
USD 38 M
Limited liability
Jiangsu
USD 20 M
USD 18 M
Limited liability
Jiangsu
Limited liability
Zhejiang
USD 16 M
Limited liability
Jiangsu
USD 16 M
7.
Joint stock
Zhejiang
USD 14 M
Limited liability
Guangdong
USD 13 M
Foreign funded
Zhejiang
USD 13 M
Shandong
USD 12 M
10. Shandong High Density High Forging Machine Co Ltd Limited liability
Note:
Source:
State-owned: firms owned by different level of governments; collectively owned: firms owned by collective
bodies, e.g. a village, township; joint stock: owned partly by private investor or the government
National Bureau of Statistics, PRC, China Markets Yearbook, 2004
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 20
20
Multipurpose NC machine tools offering better integration, higher speed, more intelligence,
greater accuracy and more environmentally friendly features are increasingly required
by domestic and overseas customers, in particular those from the automotives,
aerospace and the military sectors.
Performance is one of the most important factors in our customers consideration and that
is why customers are willing to pay more for imported components in their machines.
After-sales Service
Important but becoming ubiquitous(1)
I dont think anyone can afford not to provide prompt after-sales service in the current market.
Although we are small, we still promise 24 hours on-site support to most of our customers.
In some provinces, we work with our distributors to provide after-sales service.
Quality
Brand = Quality; an important factor in winning new customers(1)
The ability to perform consistently is extremely important in our business. People just come
to us because they know our quality is good.
Poor quality wont get you very far; people will begin to know after a while.
Some people have tried to imitate our brand because they know our quality is good.
People like to purchase from manufacturers because they want to make sure that the machine
is genuine.
Price
More pressure on pricing in the low-end market(1)
There is more pressure to cut the price of our manual machines than our NC machines.
Customer will expect us to cut the price but there is really a limit to what we can do because
of the cost of imported components.
Most of our machines are aimed at the middle-end market. There is some pressure on price,
but in general it is still manageable.
Note:
Source:
For metal cutting and forming machines only; does not include machine parts, tools or other consumables
(1) KPMG interviews with leading domestic machine tool manufacturers in Beijing and Shanghai
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 21
21
State enterprise reform to encourage the private sector to play a bigger role in the industry
As part of its WTO commitments, the Chinese government has reduced most import tariffs
on machine tools
2003 onwards
9.7% - 20%
5% - 12%(*)
9.7% - 18%
9.7% - 12%(*)
Notes:
Source:
Encourage joint research programs between research institutes and state-owned companies
Tax concessions for companies that have purchased machines from domestic companies
(up to 40 percent of the cost can be deducted from taxable income)
Encourage the merger of state-owned companies to form a few large regional machine tool
companies that have the scale to compete effectively
The machine tool industry is regarded as the foundation of the manufacturing industry
and hence has an important role in Chinas ongoing economic development(2)
Note:
Sources:
(a) China classifies its industries into 4 categories for foreign investment, i.e. encouraged, permitted, restricted
and prohibited; those classified as encouraged will receive the least amount of restriction from the government
(1) China Industrial Press, Tariff on major machine tools in 2003, 19 June 2003
(2) KPMG interviews with China Machine Tool Builders Association, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 22
22
36%
42%
Privately owned
State owned
Collective-owned
Foreign invested
14%
8%
Note:
Of 411 companies, only 22 companies had sales over RMB 100m (USD 12m) in 2002
Source: National Bureau of Statistics, PRC, China Markets Yearbook, 2004
20%
Privately owned
State owned
11%
60%
Collective-owned
9%
Foreign invested
Note:
Of 218 companies, only 10 companies had sales over USD 12m in 2002
Source: National Bureau of Statistics, PRC, China Markets Yearbook, 2004
Source:
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no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 23
23
Source:
(1) KPMG interviews with a domestic machine tool manufacturer in Beijing, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 24
24
Most of these new machines were developed in-house, indicating a high level of internal
product development capability
We have purchased a lot of machine tool technology from our Japanese partners
since the early 1990s. In addition, we have received funding from the state to develop
new products(2)
Note:
Sources:
Non NC
NC
Total
% developed in house
100
198
298
97%
53
14
67
85%
153
212
365
89%
China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, 2002
(a) Cooperative production refers to an one-off project-based cooperation between domestic and foreign
manufacturers; in most of the cases, foreign manufacturer provides technology and management know-how
and domestic manufacturer is responsible for production
(1) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, 2002
(2) KPMG interviews with machine tool manufacturers in Beijing, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Page 25
25
Leading Chinese machine tool manufacturers have begun to gain market share in the middle
grade machine segment which was traditionally dominated by imports from Taiwan and Korea
Our machines now compete head to head with those produced by Taiwanese
manufacturers. The price gap between a Taiwanese machine and ours used to be around
20 percent, but now it is no more than 10 percent, a domestic machine tool manufacturer
in Beijing(4)
Cooperative production
25
>3
>7
32
China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, 2002
Sources:
(1) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, 2002
(2) PR Newswire Association, Ingersoll International Announces Sale of Ingersoll Production Systems,
11 October 2002
(3) Financial Times, Tool companies place business health ahead of threat from SARS, 16 April 2003
(4) KPMG interviews with machine tool manufacturers in Beijing, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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The lack of specialization has limited the development of dedicated machine tool component
manufacturers and hence constrained the development of key machine tool component
technologies locally
Since the opening of its economy in the mid-1980s, China has been aggressive in acquiring
foreign technology
China is already able to produce a range of key machine tool components domestically
but still relies on foreign imports for more advanced technologies
... China still has a long way to go to catch up with the developed world in
terms of speed and intelligence of CNC machine tools, as well as in the area
of green manufacturing(1)
Respondents in our survey indicated that the significance of competition from local
companies is similar to that from foreign companies(2)
Overseas standard
Torque: <100 Nm
Speed: <15,000 r/min
Lubrication: oil/grease
Torque: <300 Nm
Speed: <75,000 r/min
Lubrication: atomized oil
Precision: 0.002 / 300mm
Speed: 80-160 m/min
Surface hardness:
high uniformity
Low noise
NC systems
Breadth: 2,000-4,000mm
Speed: 15 m/min
Breadth: 4,000-5,000mm
Speed: 30-40 m/min
Note:
Source:
Sources:
(1) KPMG interviews with China Machine Tool Builder Association, July 2003
(2) KPMG survey in Germany
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:53 PM
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Typically used for production of precision parts in the automotive, aerospace, military,
medical equipment and electronics industries
A stronghold for foreign machine tool companies from Germany, Japan, the US, Switzerland,
France and Italy
Predominantly served by companies from Germany, Japan, the US, Switzerland, France,
Taiwan and South Korea, and increasingly by leading Chinese companies
Note:
Source:
(a) Represent metal cutting and forming machines only; does not include machine parts,
tools and other consumables
(1) KPMG interviews with China Machine Tool Builder Association, July 2003; KPMG analysis
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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Entering China
More foreign companies have decided to move
production into China to be able to provide product
to customers in China at competitive prices
Market entry for foreign companies
A total of 77 foreign-invested metal cutting and metal forming companies have been set up
since China opened its door to foreign investment in the mid-1980s, with around 46 since 1998
Number of foreign invested machine tool companies in China - 1998 and 2002
1998
2002
32
57
14
20
Total
46
77
Sources:
(1) China Machine Tool Builders Association, China Machine Tool & Tools Industry Yearbook, 2002
(2) National Bureau of Statistics, PRC, China Markets Yearbook, 2004
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:54 PM
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Results of the KPMG survey in Germany confirm that China is a key production base
58 percent of respondents indicated that China is important as a production base
this is roughly the same as the percentage (54 percent) of respondents which already
have some sort of production in China
Very important
30%
Important
28%
Neutral
24%
Not important
No answer
18%
0%
0%
5%
10%
15%
20%
25%
30%
35%
Note:
n = 50
Source: KPMG survey in Germany
Sources:
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:54 PM
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30
Our KPMG survey in Germany revealed that most of the foreign manufacturers already
in China are positive about their China businesses
59 percent of respondents indicated that they had new products already in the pipeline,
and 52 percent will expand geographically
most hold a positive view about the future and expect to continue to expand
of the three respondents yet to develop a presence in China, all indicated they plan
to either export to or produce in China
For those already with a presence in China, what is your plan for future
development in China?
Already have
new products in
pipeline for
Chinese market
Expand
geographically
within China
0%
YES (59%)
NO (41%)
YES (52%)
20%
NO (48%)
40%
60%
80%
100%
Note:
n = 44
Source: KPMG survey
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
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One-off licensing
deal, with limited
scope for further
cooperation
Whole product
technology will
be transferred
The technology
transferor will receive
a one-off payment as
well as a continuous
stream of royalties
from the use
of its technology
Cooperative Production
Ownership to key
technology can
be retained
Declining in
popularity
only early
generations of
technology are
available to
transfer
Generally of limited
duration; may or may not
continue after the order
is fulfilled
problems obtaining
continued support
from transferor
transferor may
lose control of
the technology
transferred
transferor may
end up competing
with its own
technology
Source:
Allows domestic
companies to shop
for needed technologies
without loss of control
Popular in mid-1990s
but gradually giving
way to other forms
of domestic/foreign
cooperation
Joint Venture
More permanent
working relationship
between involved
companies
Foreign companies
typically provide both
funding and technology
while domestic
partners provide land,
facilities and labor
Transfer of more
advanced technology
and continued support
from foreign partners
Able to utilize the
domestic partners
local knowledge,
relationship with
customers and
government officials,
and existing sales and
distribution network
May be difficult for
foreign companies
to exert control, even
in majority-owned JVs
Potential to enjoy
preferential tax
treatment and other
benefits if located
in high-tech zones
Steadily gaining
popularity in
recent years
More permanent
way of doing
business in China
Start with a
clean slate
and avoid potential
partner issues
Large investment in
new facilities, need
to develop sales
and distribution
from scratch
Possibility of better
management control
over operations
Potential to enjoy
preferential tax
treatment and other
benefits if located
in high-tech zones
Likely to become
more common
after foreign
companies become
more experienced
in China
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:54 PM
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There is tremendous pressure on domestic machine tool companies to find foreign JV partners
all of the five companies we interviewed in Beijing indicated that there had been
ongoing foreign JV discussions in the company
all agreed that finding a foreign partner would be a positive development for
their companies
Apart from their more advanced technology and access to capital, foreign partners are expected
to instill better management, more rigorous process control and stronger product development
capabilities in the JV
Source:
For some state-owned companies, the process of forming a JV may also bring much-needed
clarity and streamlining of the ownership structure
in state-owned enterprises, management rights are scattered (e.g. multiple levels
of ministries and government bureaus)
making decisions is complicated, which has often led to delays and missed opportunities
in the market
outside investment will help dilute the ownership of the government and put company
executives in the drivers seat
Executives from domestic machine tool companies are in general reluctant to give majority
control to foreign companies
ownership issues have become major obstacles in many foreign JV discussions
intervention from the relevant government bureaus is often needed for the deal
to move ahead
The government is expected to welcome foreign/domestic JVs that make domestic companies,
in particular state-owned companies, more competitive
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Small and medium sized manufacturing companies, processing factories and machine shops
served by machine tool company sales representatives in regional offices or through
non-exclusive third party distributors
need less specialized machines and can be price-sensitive
less sophisticated and require frequent support (usually provided by local distributors)
Sales channel
A three-tiered sales channel has evolved over time with
sales representatives at headquarters serving large industrial customers nationwide
directly owned regional offices in major cities serving small to medium customers
third party distributors in cities not covered by the company serving small
to medium customers
Machine Tool Sales and Distribution and Repair and Maintenance Service Map
Larger industrial
customers
ABC
Machine
Tool
Company
Small to medium
customers
On site response
within 12 hours
On site response
within 24-48 hours
Small to medium
customers
KPMG interviews with leading machine tool manufacturers in Beijing and Shanghai, July 2003
Service quality has increased rapidly and 12-48-hour service response time has become
the industry standard(2)
(1) KPMG interviews with leading machine tool manufacturers in Beijing and Shanghai, July 2003
(2) KPMG analysis
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:54 PM
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Large in-house production has also tied up substantial working capital and prevented many
companies from responding to fast-changing customer needs
Product
Design
Sourcing
Manufacturing
& Assembly
Sales
Service
Product
Design
Sourcing
Assembly
& Processing
Sales
Service
KPMG interviews with leading machine tool manufacturers in Beijing and Shanghai, July 2003
Many machine tool manufacturers have identified a greater need for outsourcing and concentrated
on value-added activities, such as R&D, product design, sales and services
(1) KPMG interviews with a domestic machine tool manufacturer in Beijing, July 2003
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:55 PM
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Two snapshots of relatively large Chinese firms to illustrate their operations, scale
and development issues
Snapshot One
Background
One of Chinas state-owned computer numerical control (CNC) machine tool manufacturers
Currently 2,000 employees after a significant headcount reduction in the last two years
Engaged in both export and import businesses. Sales in 2002 exceeded USD 50 million
Business plan
Is vertically integrated and manufactures its own components, in contrast to other companies
which outsource some or all component product activities
Recently formed a JV with an Asian machine tool manufacturer, commenced operations in 2003,
with a planned capacity of over 1,000 CNC machine centers annually
Market / product
Specializes in heavy types of milling machines, such as plano milling and boring machines
Have captured a significant share of the non-CNC milling machines market in China
The CNC plano milling machine tool market dominates the market with a majority share
A heavy machine tool is 30-40 percent less expensive than equivalent imported units
Promotes its products mainly through exhibitions and advertisements in trade magazines
Engages third party distributors for areas not covered by sales representatives
Sources:
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:55 PM
Page 36
36
Snapshot Two
Background
Business plan
In four to five years, the company aims to become a small to medium scale grinding machine
tool company
Market / product
Has a significant share of the market in small to medium sized grinding machine tools
Engage third party distributors to cover most provinces, except Tibet, Hong Kong, and Macau
Sources:
2004 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides
no services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
2/20/04
2:55 PM
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Intellectual
property
2.44
Legal and
regulatory
environment
1.66
Political
environment
1.06
State of the
economy
0.86
Notes:
(a) n = 50
(b) 0 - not critical; 1 - somewhat critical; 2 - critical; and 3 - very critical
Source: KPMG survey in Germany
This is in line with our report findings that JVs are the preferred form of entry
by foreign companies because of the difficulty of hiring good people and dealing with
government and regulatory bodies
Recruitment
62%
Regulatory
environment
52%
Identify a partner
for cooperation
20%
Cultural issues
18%
Speed of change
in China
0%
12%
10%
20%
30%
40%
50%
60%
70%
Note:
(a) n = 49
(b) Multiple answers per respondent were accepted
Source: KPMG survey in Germany
2/20/04
2:55 PM
Page 38
KPMG in Germany
Paul Brough
Partner
Head of Financial Advisory Services
27th Floor, Alexandra House
16-20 Chater Road
Central
Hong Kong
Tel:
(852) 3121 9800
Fax:
(852) 2973 6616
E-mail: paul.brough@kpmg.com.hk
Richard Markus
Partner
Head of Industrial MarketsCorporate Finance
Kurfrstendamm 207-208
10719 Berlin
Germany
Tel:
(49) 30 2068 4126
Fax:
(49) 30 2068 5 4126
E-mail: rmarkus@kpmg.com
Oliver Gross
Global Executive
Industrial & Automotive Products
Kurfrstendamm 207-208
10719 Berlin
Germany
Tel:
(49) 30 2068 4254
Fax:
(49) 30 2068 5 1630
E-mail: olivergross@kpmg.com
Thomas Stanley
Director
Strategic & Commercial Intelligence
27th Floor, Alexandra House
16-20 Chater Road
Central
Hong Kong
Tel:
(852) 3121 9812
Fax:
(852) 2973 6616
E-mail: thomas.stanley@kpmg.com.hk
Thorsten Amann
China Desk Germany
Hessbrhlstrasse 21
70565 Stuttgart
Germany
Tel:
(49) 711 9060 1741
Fax:
(49) 711 9060 2 1741
E-mail: tamann@kpmg.com
Warren Phillips
Partner
Head of Transaction Services
8/F, Office Tower E2
Oriental Plaza
1 East Chang An Avenue
Beijing 100738
China
Tel:
(86) 10 8518 9225
Fax:
(86) 10 8518 5111
E-mail: warren.phillips@kpmg.com.cn
Honson To
Partner
Transaction Services
50th Floor, Plaza 66
1266 Nanjing West Road
Shanghai 200040
China
Tel:
(86) 21 5359 4666 Ext 2708
Fax:
(86) 21 6288 1889
E-mail: honson.to@kpmg.com.cn
KPMG International, as a Swiss cooperative, is a network of independent member firms. KPMG International provides
no audit or other client services. Such services are provided solely by member firms in their respective geographic areas.
KPMG International and its member firms are legally distinct and separate entities. They are not and nothing contained
herein shall be construed to place these entities in the relationship of parents, subsidiaries, agents, partners, or joint
venturers. No member firm has any authority (actual, apparent, implied or otherwise) to obligate or bind KPMG
International or any member firm in any manner whatsoever.
The information contained herein is of a general nature and is not intended to address the circumstances of any particular
individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such
information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act
on such information without appropriate professional advice after a thorough examination of the particular situation.
Our information and analysis used in the report is based on research and interviews conducted in July 2003 and updated
in December 2003.