The Objective of this course is to provide basic knowledge of functional areas

of
Management i.e., Marketing and Human Resource Management
MS 301 MHRM: III Mechanical-D & III EEE-A
Mr.P.Nagabrahmachari , Assistant Professor, School of Management Studies,
Vignan University
UNIT 1
Topic
1
Introduction to Marketing:
2
Needs, Wants Demands
3
Products, Exchange, Transactions
4
Market, Marketing
5
Production concept, Product concept
6
sales concept, marketing concept
7
social marketing concept
8
marketing environment
9
indian marketing environment
UNIT 2
10
Market Segmentation:
11
Identification of Marketing Segments
12
Consumer and Institutional/ corporate clientele
13
Segmenting Consumer Markets
14
Segmentation Basis
15
Selecting Targeting Markets
16
Segmentation & Targeting as a basis for Strategy formulation
17
Developing and communicating a positioning strategy
UNIT 3
18
Marketing Mix elements:
19
A. Product Managemnt:
20
Product Life cycle
21
Product line
22
Product mix
23
Product line decisions
24
Brand Decisions
25
Classification of new products
26
New product development
27
B. Pricing Strategy
28
Objectives of Pricing
29
Methods of Pricing
30
C. Sales and Distribution Management
31
D. Marketing Communications:
32
The communication process
33
Communication Mix
34
Managing advertising
35
sales promotion
36
Public relations and Direct Marketing
UNIT 4
37
Human Resource Managemnt
38
Definition
39
Nature and scope
40
Objective and importance
41
Functions of HRM
42
Challenges of HRm
43
HRM Planning process
44
Corporate Social Responsibility
UNIT 5
45
Human Resource Development Process:
46
Basic prerequisites
47
Job Analysis
48
Job Description
49
Job Specification and Evaluation
50
Job Design
51
Training Methods
52
Performance Appraisal
53
Objectives - Methods
54
Wage and salary administration

Objective: Objective of the course is to give a basic perspectives of

Management theories and practices. This will form foundation for further study
of functional areas of management and give a conceptual framework for
understanding.
MS 201 MHRM: II CSE-C & II IT
Mr.P.Nagabrahmachari , Assistant Professor, School of Management Studies,
Vignan University
UNIT 1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
UNIT 2
15
16
17
18
19
20
21
22
23
24
25
26
UNIT 3
27
28
29
30
31
32
33
34

Topic

Introduction to Management:
Concept of management
Nature of management
importance of management
Functions of management
Evolution of management thought
scientific management
Modern management
Modern management
Modern management
Modern management
Modern management

Human relations theories

management Vs administration.
Planning: Importance advantages disadvantages
Importance advantages disadvantages
Importance advantages disadvantages
Types of plans
Types of plans
Types of plans
Process of planning steps involved in planning,
Process of planning steps involved in planning,

Techniques of planning
Techniques of planning
Decision Decision Making Process
Decision Decision Making Process
Organizing: Principles of organization
Organizing: Principles of organization
Types of organization structures,
Types of organization structures,
Merits, demerits and suitability
Merits, demerits and suitability
Merits, demerits and suitability
Departmentation, Centralization and decentralization

35
36
UNIT 4
37
38
39
40
41
42
43
44
45
46
47
48
49
50
UNIT 5
51
52
53
54
55
56
57
58
59
60

Departmentation, Centralization and decentralization

Departmentation, Centralization and decentralization
Directing and Controlling: Meaning and Nature of Directing
Directing and Controlling: Meaning and Nature of Directing
Directing and Controlling: Meaning and Nature of Directing
Leadership
Leadership

Communications - formal and informal communication.

Communications - formal and informal communication.
Communications - formal and informal communication.
Controlling: Importance Process and
Controlling: Importance Process and
Controlling: Importance Process and
Techniques of controlling.
Techniques of controlling.
Techniques of controlling.
Organizational Behaviour:
Meaning Nature and
Scope of OB
Scope of OB
Scope of OB

Contributions of different disciplines of OB

Contributions of different disciplines of OB
Contributions of different disciplines of OB
Context of OB Organizational and Environmental context.
Context of OB Organizational and Environmental context.

VFSTR UNIVERSITY :: VADLAMUDI

IV B.Tech I Semester (2014-2015) EEE A Section:: Mr.P.Nagabrahmachari

Day Wise Lecture Plan

S.NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

DATE
18/07/14
19/07/14
21/07/14
22/07/14
23/07/14
24/07/14
25/07/14
26/07/14
28/07/14
29/07/14
30/07/14
31/07/14
01/08/14
02/08/14
04/08/14
05/08/14
06/08/14
07/08/14
08/08/14
09/08/14
11/08/14
12/08/14
13/08/14

DAY
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday

24

14/08/14
To
18/8/14

Thursday
To
Monday

25
26
27
28
29
30
31
32
33
34
35

19/08/14
20/08/14
21/08/14
22/08/14
23/08/14
25/08/14
26/08/14
27/08/14
28/08/14
29/08/14
30/08/14

Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Registration

Production:
Systems concept of production
Characteristics of Modern POM
Recent trends in POM

Ramazan
Types of Production systems:
Flow, Job-shop and Batch manufacturing
Productivity:

First Saturday
Basic concepts
Measurement of productivity: total,factor
Methods of improvement of productivity
Product Design

New product development and value engineering

New product development and value engineering

MID 1
Plant Location and Lay out:
Factors affetcing plant location and layout
Types of Plant layouts: Process, Product and Fixed position
Material management:

Inventory control
Purchase function
ABC analysis

Vinayakachavithi

36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53

01/09/14
02/09/14
03/09/14
04/09/14
05/09/14
06/09/14
08/09/14
09/09/14
10/09/14
11/09/14
12/09/14
13/09/14
15/09/14
16/09/14
17/09/14
18/09/14
19/09/14
20/09/14

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

54

22/09/14
to
27/09/14

Monday
To
Saturday

55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76

29/09/14
30/09/14
01/10/14
02/10/14
03/10/14
04/10/14
06/10/14
07/10/14
08/10/14
09/10/14
10/10/14
11/10/14
13/10/14
14/10/14
15/10/14
16/10/14
17/10/14
18/10/14
20/10/14
21/10/14
22/10/14
23/10/14

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday

EOQ
JIT
Work Study
Method study

First Saturday
Time study
Standard time calculations
Work Sampling
Plant Maintenance:

Preventive, Breakdown, Total productivity maintenance

Reliability
Concept of reliability
Reliability improvement and calculations

MID 2

Quality Control:
Quality, QC

Gandhijayanthi / Durgastami
Maharnavami
Vijayadasami
QC vs Inspection
Statistical QC
Control Charts for Variables and Attributes
Six Sigma ISO Series

TQM & Demings contribution to quality

Modern production & International OM
JIT Manufacturing
Kaizen

Business Process Reengineering

Supply Chain Management

Deeepavali

77
78
79
80
81
82
83
84
85
86
87
88
89
90

24/10/14
25/10/14
27/10/14
28/10/14
29/10/14
30/10/14
31/10/14
01/11/14
03/11/14
04/11/14
05/11/14
06/11/14
07/11/14
08/11/14

Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

91

10/11/14
To
15/11/14

Monday
to
Saturday

MID 3

92

16/11/14
To
23/11/14

Sunday
To
Sunday

Laboratory Examinations & Preparation Holidays

93

24/11/14
To
06/12/14

Monday
To
Saturday

Semester End Examinations

Lean Manufacturing

Nature of International OM
Strategic issues
outsourcing
managing service operations

First Saturday
ointernational quality standards
TQM
Internationalization of R&D

DI

ahmachari

lue engineering
lue engineering

oduct and Fixed position

hi

ductivity maintenance

gastami

ional OM

paration Holidays

ations

VFSTR UNIVERSITY :: VADLAMUDI

III B.Tech I Semester (2014-2015) MECH- D Section Mr.P.Nagabrahmachari

Day Wise Lecture Plan

S.NO
1
2
3
4
5
6
7
8
9
10

DATE
18/07/14
19/07/14
21/07/14
22/07/14
23/07/14
24/07/14
25/07/14
26/07/14
28/07/14
29/07/14

DAY
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday

11

30/07/14

Wednesday

12
13
14
15
16

31/07/14
01/08/14
02/08/14
04/08/14
05/08/14

Thursday
Friday
Saturday
Monday
Tuesday

17

06/08/14

Wednesday

18
19
20
21
22

07/08/14
08/08/14
09/08/14
11/08/14
12/08/14

Thursday
Friday
Saturday
Monday
Tuesday

23

13/08/14

Wednesday

24

14/08/14
To
18/8/14

Thursday
To
Monday

25

19/08/14

Tuesday

26

20/08/14

Wednesday

27
28
29
30
31

21/08/14
22/08/14
23/08/14
25/08/14
26/08/14

Thursday
Friday
Saturday
Monday
Tuesday

Registration
Introduction to Marketing:
Needs, Wants Demands
Products, Exchange, Transactions
Market, Marketing

Production concept, Product concept

Ramazan
sales concept, marketing concept
social marketing concept

First Saturday
marketing environment
Market Segmentation:
Identification of Marketing Segments
Consumer and Institutional/ corporate clientele
Segmenting Consumer Markets
Segmentation Basis
Segmentation Basis
Segmentation Basis

MID 1
Selecting Targeting Markets
Segmentation & Targeting as a basis for Strategy formulation
Developing and communicating a positioning strategy

Marketing Mix elements:

A. Product Managemnt:

32

27/08/14

Wednesday

33
34
35
36
37

28/08/14
29/08/14
30/08/14
01/09/14
02/09/14

Thursday
Friday
Saturday
Monday
Tuesday

38

03/09/14

Wednesday

39
40
41
42
43

04/09/14
05/09/14
06/09/14
08/09/14
09/09/14

Thursday
Friday
Saturday
Monday
Tuesday

44

10/09/14

Wednesday

45
46
47
48
49

11/09/14
12/09/14
13/09/14
15/09/14
16/09/14

Thursday
Friday
Saturday
Monday
Tuesday

50

17/09/14

Wednesday

51
52
53

18/09/14
19/09/14
20/09/14

Thursday
Friday
Saturday

54

22/09/14
to
27/09/14

Monday
To
Saturday

55
56

29/09/14
30/09/14

Monday
Tuesday

57

01/10/14

Wednesday

58
59
60
61
62

02/10/14
03/10/14
04/10/14
06/10/14
07/10/14

Thursday
Friday
Saturday
Monday
Tuesday

63

08/10/14

Wednesday

64
65
66

09/10/14
10/10/14
11/10/14

Thursday
Friday
Saturday

Product Life cycle

Product line

Vinayakachavithi
Product mix
Product line decisions
Brand Decisions
Classification of new products

First Saturday
New product development
B. Pricing Strategy
Objectives of Pricing
Methods of Pricing

C. Sales and Distribution Management

D. Marketing Communications:
The communication process
Communication Mix

MID 2
Managing advertising
sales promotion
Public relations and Direct Marketing

Gandhijayanthi / Durgastami
Maharnavami
Vijayadasami
Human Resource Managemnt
Definition
Nature and scope
Objective and importance

67
68

13/10/14
14/10/14

Monday
Tuesday

69

15/10/14

Wednesday

70
71
72
73
74

16/10/14
17/10/14
18/10/14
20/10/14
21/10/14

Thursday
Friday
Saturday
Monday
Tuesday

75

22/10/14

Wednesday

76
77
78
79
80

23/10/14
24/10/14
25/10/14
27/10/14
28/10/14

Thursday
Friday
Saturday
Monday
Tuesday

81

29/10/14

Wednesday

82
83
84
85
86

30/10/14
31/10/14
01/11/14
03/11/14
04/11/14

Thursday
Friday
Saturday
Monday
Tuesday

87

05/11/14

Wednesday

88
89
90

06/11/14
07/11/14
08/11/14

Thursday
Friday
Saturday

91

10/11/14
To
15/11/14

Monday
to
Saturday

MID 3

92

16/11/14
To
23/11/14

Sunday
To
Sunday

Laboratory Examinations & Preparation Holidays

93

24/11/14
To
06/12/14

Monday
To
Saturday

Semester End Examinations

Functions of HRM
Challenges of HRm
HRM Planning process
Corporate Social Responsibility

Human Resource Development Process:

Basic prerequisites
Job Analysis

Deeepavali
Job Description

First Saturday

UDI

agabrahmachari

ay

rate clientele

sis for Strategy formulation

positioning strategy

vithi

ay

agement

urgastami
mi
mi

t Process:

ay

reparation Holidays

minations

VFSTR UNIVERSITY :: VADLAMUDI

II B.Tech I Semester (2014-2015) A Section

Day Wise Lecture Plan

S.NO
1
2
3
4

DATE
18/07/14
19/07/14
21/07/14
22/07/14

DAY
Friday
Saturday
Monday
Tuesday

23/07/14

Wednesday

6
7
8
9
10

24/07/14
25/07/14
26/07/14
28/07/14
29/07/14

Thursday
Friday
Saturday
Monday
Tuesday

11

30/07/14

Wednesday

12
13
14
15
16

31/07/14
01/08/14
02/08/14
04/08/14
05/08/14

Thursday
Friday
Saturday
Monday
Tuesday

17

06/08/14

Wednesday

18
19
20
21
22

07/08/14
08/08/14
09/08/14
11/08/14
12/08/14

Thursday
Friday
Saturday
Monday
Tuesday

23

13/08/14

Wednesday

24

14/08/14
To
18/8/14

Thursday
To
Monday

25

19/08/14

Tuesday

26

20/08/14

Wednesday

27
28
29
30

21/08/14
22/08/14
23/08/14
25/08/14

Thursday
Friday
Saturday
Monday

Registration

Ramazan

First Saturday

MID 1

31

26/08/14

Tuesday

32

27/08/14

Wednesday

33
34
35
36
37

28/08/14
29/08/14
30/08/14
01/09/14
02/09/14

Thursday
Friday
Saturday
Monday
Tuesday

38

03/09/14

Wednesday

39
40
41
42
43

04/09/14
05/09/14
06/09/14
08/09/14
09/09/14

Thursday
Friday
Saturday
Monday
Tuesday

44

10/09/14

Wednesday

45
46
47
48
49

11/09/14
12/09/14
13/09/14
15/09/14
16/09/14

Thursday
Friday
Saturday
Monday
Tuesday

50

17/09/14

Wednesday

51
52
53

18/09/14
19/09/14
20/09/14

Thursday
Friday
Saturday

54

22/09/14
to
27/09/14

Monday
To
Saturday

55
56

29/09/14
30/09/14

Monday
Tuesday

57

01/10/14

Wednesday

58
59
60
61
62

02/10/14
03/10/14
04/10/14
06/10/14
07/10/14

Thursday
Friday
Saturday
Monday
Tuesday

63

08/10/14

Wednesday

64
65

09/10/14
10/10/14

Thursday
Friday

Vinayakachavithi

First Saturday

MID 2

Gandhijayanthi / Durgastami
Maharnavami
Vijayadasami

66
67
68

11/10/14
13/10/14
14/10/14

Saturday
Monday
Tuesday

69

15/10/14

Wednesday

70
71
72
73
74

16/10/14
17/10/14
18/10/14
20/10/14
21/10/14

Thursday
Friday
Saturday
Monday
Tuesday

75

22/10/14

Wednesday

76
77
78
79
80

23/10/14
24/10/14
25/10/14
27/10/14
28/10/14

Thursday
Friday
Saturday
Monday
Tuesday

81

29/10/14

Wednesday

82
83
84
85
86

30/10/14
31/10/14
01/11/14
03/11/14
04/11/14

Thursday
Friday
Saturday
Monday
Tuesday

87

05/11/14

Wednesday

88
89
90

06/11/14
07/11/14
08/11/14

Thursday
Friday
Saturday

91

10/11/14
To
15/11/14

Monday
to
Saturday

MID 3

92

16/11/14
To
23/11/14

Sunday
To
Sunday

Laboratory Examinations & Preparation Holidays

93

24/11/14
To
06/12/14

Monday
To
Saturday

Semester End Examinations

Deeepavali

First Saturday