Professional Documents
Culture Documents
Pages: 418-424
Abstract
Due to continuous proliferation of e-Commerce and Web information systems, Site owners facing intense
competition in attracting and retaining users. In todays highly competitive e-commerce environment, the
success of the site depends on the sites ability to retain visitors and turn casual browsers into potential
customers. Web servers of e-commerce sites accumulate huge volumes of user web activity logs. In this work,
we have presented k-Means Clustering based approach for the discovery of web user session clusters. Since the
web usage data usually involves imperfection and uncertainties we have also reviewed various Soft Computing
techniques to deal with such data.Also the size of web usage data is usually very huge, we have briefly
discussed few parallel computing options which may be utilized to enhance the web usage mining process.
Keywords-Web usage Mining; K-Means Algorithm; Soft Computing Techniques;OPENMP.
I.
INTRODUCTION
418
419
TABLE I.
1212265085.247
741
Description
The time of
request, in
coordinated
universal
time
The elapsed
time for
HTTP
request
192.168.23.62
IP address
of the client
TCP_MISS/200
HTTP reply
status code
10858
Bytes sent
by the
server in
response to
the request.
GET
The
requested
action
http://www.pace.edu.in/index.php
URI of the
object being
requested
client user
name, lf
disabled, it
is logged as
-
DEFAULT_PARENT/192.168.20
Hostname
of the
machine
where we
got the
object.
Content
Type of the
object
session
xi
J ( X ,V )
J ( x , v ) u .d
i
ij
j 1
j 1
i 1
( xi , v j ) ,
(2)
where , J i ( xi , v j )
u .d
ij
( xi , v j ) ,
i 1
420
n
2
d ( xi , v j )
xk v
j
k
(3)
k 1
x ki
is the value of k
v kj
is the value of k
th
th
dimensions of
xi
dimensions of
vj
vj
1
cj
(5)
i, xi c j
where,
m
421
CONCLUSION
a.
b.
c.
d.
a.
b.
c.
422
REFERENCES
Gordon S. Linoff, Michael J. A. Berry, Data
Mining Techniques: For Marketing, Sales, and
Customer Relationship Management, 3rd Edition,
ISBN: 978-0-470-65093-6,888 pages, March 2011.
[1]
Zahid Ansari and Amjad Khan, Fast Global kMeans Method To Discover User Session Clusters
from Web Log Data, International Journal of
Computer Engineering and Applications (IJCEA),
(ISSN:2321-3469), pp. 26-35, Vol. 8 No. 3,
Dec.2014.
[7]
[10]Etzioni
[13]Ajith
423
[23]Zahid
[30]Zadeh,
[42]J.Dean
[31]M.K.
[43]Ranger
General-purpose computing on
graphics processing units, 2013.
424