COBIT 5 Key Audience Marketing Messages

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Enterprise Leadership

Boards

Executive Management

Enterprise Management

Other Stakeholders

Segmented Messages
The significance of information
and related technology is
growing. Even at technical
levels, enterprise leaders
require strong business
acumen. Whats your biggest
business issue? Your
information. COBIT 5 is a major
strategic improvement
providing the next generation of
ISACAs guidance on the
enterprise governance of IT and
will provide a renewed and
authoritative governance and
management framework for
enterprise information and
related technology.
Enterprise leaders need good
information to make good
business decisions and COBIT
5s core materials, when
applied with other ISACAs
knowledge products, increases
value creation through effective
governance of enterprise
information and technology
assets.
COBIT 5 builds on the current
widely recognized and accepted
COBIT framework, linking
together and reinforcing all
other major ISACA frameworks
and guidance such as Val IT,
BMIS, Risk IT, ITAF, and Taking
Governance Forward.
COBIT 5 will connect with other
major frameworks and

IT Professionals

Consultants

Assurance

Auditors

Security

Risk and Control

Enterprise Functional
Department Management

Business Analysts

Compliance

Finance

HR

Operations

Quality

Regulators/Legislators

Risk

Others

COBIT 5 is a major strategic

evolution of COBIT 4.1, the only
globally accepted IT
governance framework
available, and provides the
most complete, up-to-date
guidance and management of
enterprise IT to all stakeholders
including increased business
user satisfaction with IT
engagement and services.

COBIT 5 helps functional business

areas be the drivers for change
as the IT function has become
more business-focused.

COBIT 5 will include the scope

of Val IT and Risk IT within a
single framework current
users will have a more robust
functionality with better
integration (integration of BMIS
and ITAF).

COBIT 5 provides a common

language to communicate with IT
professionals.

COBIT 5 has a complete,

consistent and easily navigable
format that promotes access of
information, functionality and
user satisfaction.

COBIT 5 consolidates all major

ISACA frameworks and research,
and aligns with other major
frameworks and standards in the
marketplace, becoming one
single point of reference that can
facilitate in your interaction with
IT services.
COBIT 5 increases business user
satisfaction with IT, where IT is

COBIT 5 consolidates all major

ISACA frameworks and

COBIT 5 Key Audience Marketing Messages

Enterprise Leadership

Boards

Executive Management

Enterprise Management

Other Stakeholders

IT Professionals

Consultants

Assurance

Auditors

Security

Risk and Control

standards in the marketplace

(ITIL, ISO standards, etc).

research, and aligns with other

major frameworks and
standards in the marketplace,
becoming one single
overarching framework
enabling greater efficiencies
with time and utilization.

COBIT 5 increases business user

satisfaction with IT, where IT is
seen as a key enabler to
achieve business objectives.

Among the enhancements of

COBIT 5 is the new Process
Capability Model, which
replaces the Maturity Model,
and features greater focus on
delivery of required outcomes,
content simplification and
improved reliability.

COBIT 5 is a major renovation of

the only globally accepted IT
governance framework
available, and allows you to
create optimal value from
enterprise IT.
COBIT 5 provides complete,
consistent and easily navigable
guidance to help enterprises
effectively govern their IT, as
well as comply with increasing
legal, regulatory and
contractual obligations.
COBIT 5 promotes a more
efficient and resilient enterprise
by providing a resource to
manage risks, optimize costs
and realize benefits.
COBIT 5 is intended for all
enterprises, including public,
non-profit and government; its
contents are generic and can be
adapted to suit the particular
needs of your enterprise, for a
customized, end-to-end
solution.
COBIT 5 helps enterprises
manage IT-related risk and
ensures compliance, continuity,
security and privacy. COBIT 5
enables clear policy
development and good practice

COBIT 5 is expected to be
released late January 2012. This
demonstrates ISACAs
commitment to enhance your
skills and expand your
professional knowledge.

Enterprise Functional
Department Management

Business Analysts

Compliance

Finance

HR

Operations

Quality

Regulators/Legislators

Risk

Others
seen as a key enabler to achieve
business objectives.

COBIT 5 helps in your job and

your career by improving your
ability to deal with IT-related
business issues.

COBIT 5 is a major renovation of

the only globally accepted IT
governance framework available,
and provides you with the most
complete, relevant guidance and
management of enterprise IT.
COBIT 5 provides complete,
consistent, and easily navigable
guidance to help promote access
of information and assist in
meeting any applicable legal,
regulatory and contractual
requirements.
COBIT 5 provides opportunities to
learn; facilitating interaction and
collaboration with IT professionals
within your enterprise.
COBIT 5 is intended for all
enterprises, including public, nonprofit and government; its
contents are designed to be
adapted to suit your particular
needs, for a customized solution
that addresses unique,
departmental requirements.

COBIT 5 Key Audience Marketing Messages

Enterprise Leadership

Boards

Executive Management

Enterprise Management

Other Stakeholders

IT Professionals

Consultants

Assurance

Auditors

Security

Risk and Control

Enterprise Functional
Department Management

Business Analysts

Compliance

Finance

HR

Operations

Quality

Regulators/Legislators

Risk

Others

for IT management including

increased business user
satisfaction.
Executives need confidence
that they can rely on
information systems and the
information produced by those
systems and get a positive
return. COBIT 5 enables
business executives to better
understand how to direct and
manage the enterprises use of
IT and the standard of good
practice to be expected from IT
providers. COBIT 5 provides the
tools to direct and oversee all IT
related activities.
COBIT 5 is a globally accepted
framework for IT governance
based on industry standards
and best practices. Once
implemented, executives can
ensure IT is effectively aligned
with business goals and better
direct the use of IT for business
advantage.
Work is underway to produce
guidance for Information
Security, Information Assurance
and Risk professionals to work
effectively with the COBIT 5
Framework.

Common Messages For All

Audiences
COBIT 5 is designed as a living
document, with a knowledge
base that will accommodate
additional products and
guidance as it becomes
available, thus ensuring
longevity of the COBIT 5

Work is underway to produce

guidance for Information
Security, Information Assurance
and Risk professionals to work
effectively with the COBIT 5
Framework.
COBIT 5 gives you the tools
necessary to help you
understand, utilize, implement
and direct important IT-related
activities, and make more
informed decisions through
simplified navigation and use.

COBIT 5 gives you the tools

necessary to help you
understand, utilize, implement
and direct important IT-related
activities, and make more
informed decisions through
simplified navigation and use.

COBIT 5 Key Audience Marketing Messages

Enterprise Leadership

Boards

Executive Management

Enterprise Management

Other Stakeholders

solution.
COBIT 5 provides an end-to-end
view of the processes and
procedures that are essential
for successful management of
enterprise IT. Its adoption will
help executives at enterprises
large and small around the
world.
COBIT 5s framework structure
will include familiar components
such as a domain/process
model and other components
such as
governance/management
practices, RACI charts and
inputs/outputs.
COBIT 5s initial publication
introduces, defines and
describes the components that
make up the COBIT Framework:
Principles, Architecture,
Enablers, using a process
assessment approach. The
COBIT 5: Implementation Guide
is in development.
There will be transition support
for users of the current ISACA
frameworks as they migrate to
COBIT 5.

IT Professionals

Consultants

Assurance

Auditors

Security

Risk and Control

Enterprise Functional
Department Management

Business Analysts

Compliance

Finance

HR

Operations

Quality

Regulators/Legislators

Risk

Others