Earn More Copywriting Information

615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ joshua@earnmorecopy.
com
Thank you for your interest
in my copywriting services ...
Now maybe you have asked for this information kit out of curiosity. Some
folks do - especially those who never hired a freelance copywriter before.
But, more likely, you need a good direct response or fundraising
copywriter--someone who combines writing skill and sales ability with industry
know-how and product knowledge.
Whatever your reason for calling or writing, you want to know more about a
writer before you hire him. If we were sitting face-to-face, chatting in your
office, you'd ask me questions. Let me try to answer a few of those questions
right here.
"WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?"
As a freelancer, I've written copy for dozens of organizations... Sony,
Microsoft, Corel, Easter Seals, St. Jude Childrens Hospital, General Motors,
Exxon, and Christian Childrens Fund, just to name a few. This copy has
consistently performed above industry standards and brought in millions of
dollars for my clients.
My writing ability is strengthened with an in-depth knowledge of people
skills and sales skills. I have taught seminars on marketing, fundraising,
sales, management, and the power of understanding personalities in family and
business environments (a real plus for persuading people.)
As a graduate of several highly specialized courses, I have advanced
training in fundraising, politics, and copywriting.
Before becoming a freelancer, I founded and operated 3 separate
corporations, which included a professional speakers bureau, custom software and
website development company and telemarketing center. The attached material will
give you the full story.
"DO YOU HAVE A DIRECT RESPONSE, PUBLIC RELATIONS AND COPYWRITING BACKGROUND?"
I am a graduate of the American Writers and
Artist Institutes direct response course and
Masters Program (AWAI is the industry leader in
copywriters training).
In the past 2 years alone I have written for
some of the worlds largest companies and
organizations, including Microsoft, Corel, Verizon,
Blue Cross/Blue Shield, and many others. (A more
complete client list is included.)
Best Ive Seen

"I wish we could hire you
as one of our national
sales guys. The way you
word stuff, and the
results we're getting,
is just incredible - some
of the best I've seen."
- Gordon Braun, Toshiba
America, Strategic Alliances
Most important to you, Im a direct mail

specialist. Writing direct response, PR, and fundraising copy isnt something I
Over, please...
-Page Two-
do to pass the time between TV commercials ... its my bread and butter. So, I
put all my skills, passion, knack, know-how and experience into every assignment
I write.
"DO YOU HAVE EXPERIENCE IN MY FIELD?"
If you are a non-profit organization or business that reaches out to buyers
and donors through direct response, chances are I already have experience
dealing with your type of cause, product or service -- or something very
similar.
Take a look at my writing samples enclosed with this letter. Do they seem
"right up your alley"? If not, give me a call, and we can discuss your specific
needs. Either way, I only approach organizations and business that I can feel - and write - passionate about. Youll be getting my very best.
"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"
Very Nice Work

"Good work on both the
full letter and the
brochure. Youve done a
great job and turned
things around so quickly.
Ive really enjoyed the
experience of working
with you especially the
high quality of writing.
Your experience and skill
is plainly evident. I
wonder if you would be
willing to provide our
staff writers with some
written details on how
and why you did what you
did with this package.
Perhaps you would even be
kind enough to join us on
a conference call and
give some training? I
think it would really
help them all out. Very
nice work Joshua. Im
really pleased."
--Bernie Schroeder, Direct
Marketing Manager
Corel Corporation
I cover the full spectrum. About 75 percent of my

business is writing direct response copy such as sales
letters, email campaigns, fundraising letters, etc... The
rest involves creating a wide assortment of marketing
communications materials, including ads, feature
articles, slide presentations, telemarketing scripts,
press releases, newsletters, speeches, web pages, and
Internet direct mail.
My specialty is my ability to weave compelling
stories into my copy. This writing style charges people
emotionally and produces excellent results.
I am able to quickly grasp complex fundraising and
marketing problems. Clients appreciate the fact that I
can sit down with executive directors, marketing
managers, sales personnel, printers, techies and
development directors and speak their language.
What's more, my copy gets results. One letter,
written for a large national organization, was their top
performing letter, bringing in a 28% response rate and
boosting their donations by over 225%.
I can't predict how many responses my direct
response piece will pull for you. But I can and do
guarantee your satisfaction with the copy you receive
from me.
"DO YOU OFFER CONSULTING SERVICES?"
In addition to writing copy, I also work with many of my clients as a

consultant, helping them plan marketing and fundraising campaigns that generate
maximum response. They're pleased and happy to get on-target advice that works at an affordable fee and they like the fact that I don't charge a monthly
retainer.
"YOUR FEE SCHEDULE LISTS A PRICE FOR A 'COPY CRITIQUE.'
WHAT'S THAT?"
Next page, please...
-Page Three-
A Copy Critique provides an objective review of a direct response package,

telemarketing script, finance plan, brochure, ad or fundraising package. You can
have me critique either an existing piece or a draft of copy in progress. It's
up to you.
When you order a Copy Critique, you get a written report of two or more
single-spaced typed pages that analyzes your copy in detail. I tell you what's
good about it and what works ... what doesn't work ... what should be changed
... and how.
A Copy Critique is ideal for clients who want a "second opinion" on a piece
of copy, or who need new ideas to inject life into an existing package that's no
longer working. It also enables you to sample my services at far less cost than
you'd pay to have me write your copy from scratch.
"SPEAKING OF MONEY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment a direct response package, a sales letter,
an ad, a brochure, a feature article, a Web site
just let me know what you have in mind and I'll
Persuasive,
quote you a price. The enclosed "Schedule of
Innovative, and
Estimated Fees" gives typical prices for a variety
Compelling
of different projects.
"WHO ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT
YOUR COPY AND COUNSEL?"
A list of clients and a testimonial sheet are
enclosed.
"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally I like to have 2-3 weeks to work on your
copy. That gives me the time to research, polish,
edit, and revise until I'm happy with every word.
"Joshua - thank you very

much for the work you did
on the CCF (Christian
Children's Fund) package.
It was not an easy
project and had a pretty
tight deadline, but you
delivered. I really
appreciated your
professional approach and
your copy was persuasive,
innovative, and
compelling."
--Dale Schmincke, Vice
President
Catalyst Marketing Group
However, I realize you can't always wait that

long. So if the job is a rush, just indicate the
date by which you must receive the copy on the enclosed order form. If I take on
the job, I guarantee that you will have the copy on your desk by this deadline
date - or sooner. No matter what the deadline, the copy I submit to you will be
right. You can depend on it.
"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes are, and I'll make
them ... fast. There is NO CHARGE for rewriting. Revisions are included in the
flat fee we've agreed to for the assignment, provided they are assigned within
30 days of your receipt of the copy and are not based on a change in the
assignment made after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive
it. But if you are not 100 percent satisfied, I will revise the copy according
to your specific guidelines ... and at my expense.
"HOW DO I ORDER FROM YOU?"
Over, please...
-Page Four-
Putting me to work for you is easy. Simply pick up the phone and give me a
call at 801-794-4960... or drop me an email at joshua@earnmorecopy.com. You can
tell me all about your project and together we can flesh out the details.
When you give me the go-ahead, I'll write the assignment for you. You will
receive your copy on or before the deadline date. And remember: it is
guaranteed to please you.
Dozens of organizations and companies - including the Google, Microsoft,
Verizon, The Hydrocephalus Association, Catholic Near East Welfare Association,
Republican Congressional Committee, Sony, Corel, Exxon, Easter Seals, and
Toshiba - have found my copy ideal for promoting their business and increasing
their bottom line results.
So... why not try my service for your next direct response letter, feature
article, press release, ad, e-mail, fundraising letter, or brochure? I promise
you'll be delighted with the results.
Sincerely,
Joshua Boswell
P.S. If you have an immediate need call me right now at (801) 794-4960 or e-mail
me the details at joshua@earnmorecopy.com. There is no charge to discuss
your job with you and give you a cost estimate. And there is no obligation
to buy.
Joshua Boswells Clients Say It Best!

The Energy is Great
I really like what you have done with this package. The energy is great and
you do a darn good job of selling me on the package. Another thing that
impressed me was how well you handled this assignment. The speed and
professionalism in which you handled this project was excellent.
~Patrick Coffey, BizOps Manager for Early to Rise
By Far The Best
I have worked with many other copywriters in political and business

campaigns and Joshua is by far the best Ive ever seen.
~Alan Mikkelsen, Stonewall Consulting & Mediation
"I Can Count On Joshua"

"When I need an extra set of hands to manage the writing workload, I know I
can count on Joshua to deliver compelling copy on deadline."
~Cheryl Osinga, Senior Copywriter Sony Media Software
615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ joshua@earnmorecopy.com
WHAT THEY SAY ABOU T JOSHUA BOS WELL'S COPY AND COUNSEL
"I've Personally Used Him"

"Joshua is not only a good friend that I have great respect for, he is also one of the
fastest up-and-coming stars of the copywriting world. In an amazingly short time, he
came from nowhere to writing extensively for companies like Corel, Microsoft, Google,
Sony Media Software, Easter Seals, and St. Jude Hospital - he's even got a couple of
controls under his belt. How good is he? I'll just say that I've personally used him
to write one of my promotions and a number of articles."
~Bob Bly, Freelance Copywriter, www.bly.com
"Experience"
"Good work on both the full letter and the brochure. Youve done a great job and
turned things around so quickly. Ive really enjoyed the experience of working with
you especially the high quality of writing. Your experience and skill is plainly
evident. I wonder if you would be willing to provide our staff writers with some
written details on how and why you did what you did with this package. Perhaps you
would even be kind enough to join us on a conference call and give some training? I
think it would really help them all out. Very nice work Joshua. Im really pleased."
~Bernie Schroeder, Direct Marketing Manager, Corel Corporation
"True Superstar"
"Joshua Boswell has been one of the true superstars of AWAI's program. His selfpromotion, marketing and writing skills have brought him almost instant success on a
very large scale. Because of that he's created quite a stir among other copywriters
and a number of fortune 500 companies that have used him. I wasnt at all surprised to
learn he made over $100,000 exclusively from his freelance writing efforts in just a
year after completing the AWAI program. Joshua is an extremely engaging writer, full
of innovative ideas, and very easy to work with. We have worked with Joshua
successfully this past year and look forward to working with him on many more
projects. "
~Katie Yeakle, Executive Director, American Writers and Artists, Inc
"I Can Count On Joshua"

"When I need an extra set of hands to manage the writing workload, I know I can count
on Joshua to deliver compelling copy on deadline."
~Cheryl Osinga, Senior Copywriter, Sony Media Software
"Speed and Professionalism"

I really like what you have done with this package. The energy is great and you do a
darn good job of selling me on the package. Another thing that impressed me was how
well you handled this assignment. This was not an easy project. You needed to write
this for something that does not even exist. The speed and professionalism in which
you handled this project was excellent.
~Patrick Coffey, BizOps Manager, Agora Publishing
"Excellent"
Joshua, thank you for making the Vice President's trip to Montana a success. You
wrote some excellent promotional pieces, created an outstanding invitation, and put in
(over, please...)
a lot of calls and hard work.

~Doug Hoelscher, Political Coordinator, The White House

"Persuasive, Innovative, and Compelling"

"Joshua - thank you very much for the work you did on the CCF package. It was not an
easy project and had a pretty tight deadline, but you delivered. I really appreciated
your professional approach and your copy was persuasive, innovative, and compelling."
~Dale Schmincke, Vice President, Catalyst Marketing Group
"Awesome"
"Joshua, thanks for the work you did on the website. I've got to tell you - working
with you was not only professionally rewarding... it was fun. I really enjoyed it.
During most of this project, we were all in new waters, but you helped us through and
made it easy to get finished up. On top of that, the copy was awesome - you nailed the
message, the tone and the content. Thanks again for all your hard work."
~Kit Schutte, Account Manager, Goodwill Staffing Services
Easter Seals-Goodwill Northern Rocky Mountain, Inc
"Extremely Professional"
I have worked with him in some troubling circumstances and have found him to handle
whatever is thrown his way in an extremely professional and timely manner. He works
incredibly hard in achieving the best in the assignments given to him.
~Dan Morgan, President M
organ, Meredith and Associates

"Deeply Loved"
I have observed first hand, and more closely than most, how he conducts himself with
his employees, clients, and business associates. He is a man of impeccable honesty. He
is open and forthright with everyone I have seen him deal with. He is deeply loved and
appreciated by many, many people, especially those that work closest with him.
~Annette Higbee, President, Anna Bouche Clothing

"Relentless"
I consider Joshua to be an outstanding individual. He is highly motivated, well
organized, grounded in his faith, devoted to his family and committed to his beliefs.
Joshua is a relentless salesman.
Many times in party politics we continue to do things that dont work year after year.
Joshua brings unique real world entrepreneurial experience to his work in party
politics. His determination to try new things and take calculated risks is
refreshing.
~Patrick Davis, Regional Political Director, National Republican Senatorial Committee
"Scrupulously Honest"
In a work environment fundraising - that seems to have more than its share of
scoundrels, liars, and outright thieves, Joshua is truly a shining exception. He is
scrupulously honest, practices only the highest of business ethics, is of impeccable
moral character, and treats his clients with respect and dignity. Quite simply, his
honor and integrity are beyond reproach.
~Randl Ockey, Principal, Wheelwright Publishing
More Quotes Can Be Found At: www.earnmorecopy.com/testimonials.html
Joshua T Boswell: Clients & Experience

A Partial List
Accelerated Training Services
Professional Copywriter Training
Agora Publishing
International Publishing and Information Products
Americans for Technology Leadership
Free Market Solutions to Americas Technology Issues
American Writer & Artists Institute
Premier Copywriter Training
Anna Bouche Clothing
Children Clothing Line
Association for Competitive Technology
Consumer and Technology Industry Advocate
Blue Cross Blue Shield
National Health Insurance Provider
Boy Scouts of America, Prickly Pear District & Montana Council
Boy Scouts of America
Brad Johnson for Secretary of State
State Political Campaign
Catalyst Marketing
National Direct Mail and Marketing Group
Castle Valley Ranches
Corporate and Executive Retreats
Catholic Near East Welfare Association
International Humanitarian Organization
California Pro-Life Council
National Right to Life Affiliate
Computer House Calls
Computer Repair Company
CorDor, Inc.
Custom Website Design Company
Corel Corporation
International Software Giant
Christian Childrens Fund
International Childrens Relief Organization
DePratu Ford
Ford Dealerships
Duane Grimes for State Auditor
Early to Rise
International eZine and Information Publications
Family Dentistry, Joseph L Ostheller, DDS
Dental Office
Google, Inc
Worlds Leading Search Engine
Helena Motors
Ford & Toyota Dealership
(over, please...)
Help Our Moral Environment (H.O.M.E)

Pro-Family, Anti-Pornography Organization
Holladay Dentistry
Dental Office
Hudson Institute
International Think Tank
Hydrocephalus Association
Hydrocephalus Education and Support Organization
Idaho State Republican Party
State Political Party
Iowa Right to Life
Jim Alverson for State Superintendent of Public Instruction
Kalmor Dentistry
General Dentistry for Children
Ken Miller for Governor
Mike Taylor for US Senate
US Senate Race
Microsoft
World's Number One Software Provider
Missouri Right to Life
Montana Family Coalition
Pro-Family Organization
Montana State Republican Party
State Political Party
National Republican Party Campaign/Finance Management College
Exclusive Political Training & Fundraising Schools
Pentagon Valuation
Commercial Property Valuation
Richard Boswell, Author
Private Investigation Suspense Novels
Right to Life of Montana
Stonewall Consulting & Mediation
Political Consulting Firm
The Senior Coalition
Seniors' Advocacy Group
United Families International
International Pro-Family Organization
Toshiba America
International Computer Manufacturer
Upstream Academy
CPA Firm Training
Van Lierop Bulb Farms
International Flower and Bulb Farm
Verizon
Telecommunications Company
Wheelwright Publishing
Indexing, Copywriting and Publishing Services
Full Client List Can Be Found At:
www.earnmorecopy.com/client.html
How I Write
Joshua T Boswell
The Spellbinder
From his office in the quaint town of Springville, UT, Joshua

Boswell has mastered the art of weaving compelling stories into
his copy. Rich with emotion and real life, his stories move
donors and buyers alike to action today and leave lasting
impressions for tomorrow... a tremendous benefit for anyone
looking to create repeat business.
He has made a specialty of direct response, he says, because it allows him to reach
out and effectively assist companies and organizations in accomplishing their worthy
causes. The results of these direct mail and fundraising efforts are measurable and
have a clear impact.
Here is an insight on how and why he does what he does...
A direct-mail package that
Why: It's an impulse
bordering on addiction. I have a is successful and is mailed
repeatedly is called a "control."
passion for worthy causes and
products that change people's
lives. I love writing and
Studying controls is the
communicating in ways that move
best education you can get about
people to become better.
what works and what doesn't in
direct mail.
How: For copywriting, I

bury myself in extensive research
until I find a story or a core
message that has intense
emotional appeal. I weave those
powerful emotions into my headers
and build an outline. A first
draft is created, reviewed an
polished. Most work is done on a
PC, though I do print out and
read hard copies after each
draft. Then Margie (my dear wife
and on-site editor) goes at it
with a red pen. Alternating
between hard copy and PC for
draft review helps keep me fresh.
Ideas: For copywriting,
I continually study the market.
By studying what others are
mailing and taking note of which
direct-mail packages are being
mailed over and over again, you
can find out what is working and
adapt those winning techniques.
Another tip: Specialize in

an industry (e.g., health care)
or style (e.g., storytelling as I
have). Specialists are more in
demand and get paid better than
generalists.
Writer's Block: I
don't get it because I use a
Research: The more, the method I learned from Robert Bly:
better. You are not trying to be Work on many different projects
at one time. If I get stuck on a
clever; you're trying to be
direct-mail package, I can turn
relevant: Find out what about
to my book project and write that
this particular product would
until ideas for the direct-mail
make people want to buy it. You
piece start to flow again. If I
can never do too much research.
have to stop the book because I
need more research, and don't
Success Secrets: In
have an idea for the direct mail
freelancing copy-writing, the
yet, I turn to another project,
people who are busiest and most
like writing a Website or ad. And
successful are those who are the so on.
best at marketing and promoting
themselves, and providing
Other Advice: Reading
excellent client service. Lots of
a
book
by someone in the field
people can write copy, but they
can shave years off your learning
don't know how to get clients.
curve. Whatever you decide to
write, make up your mind to be
Another secret: You don't the best. It's the only edge you
want assignments; you want
have over your competitors. Be a
clients. Too many freelance
student of your craft and art.
writers fail to realize the
Bob Bly's Secrets of a Freelance
profits are in repeat orders from Writer and Peter Bowerman's The
the same client, and don't do
Well-Fed Writer are two I
nearly enough to cultivate good
recommend.
client relationships.
Getting to Know
Joshua T Boswell
Obscure Beginnings
In 1973, Oceanside California was, as
yet, an untouched community. The
population consisted mostly of military
families, tomato farmers and migrant
workers. But even putting all those
together didn't give you a huge
population.
It was in this obscure setting that
Joshua Boswell came into the world.
His father was a border patrol agent
and his mother a fine domestic
goddess commanding a family of 3
boys and one girl. They lived in a
lonely house at the top of a large hill
on the far outskirts of town. Tomato
fields surrounded them on every side,
extending to the east almost as far as
the eye could see.
Vast Cultural Experience
But Joshua was not destined to stay on
that lonely hilltop. Before he graduated
from High School, his family had
moved more than 15 times from
California to Illinois (and everywhere
in between) putting Joshua in 11
elementary schools, 2 middle schools
and one high school.
Following high school, Joshua set out
on his own with a move to Europe
where he lived in the Netherlands for
two years as a missionary serving the
Dutch people. Those years had a
profound impact on Joshua. He says,
I learned to understand people from
all walks of life - their passions, their
fears, their dreams.
Joshua did not know it yet but those
moves would give him a tremendous
insight into different places and people
a reservoir of knowledge and
experience that continues to serve him
well.
A Growing Family
Shortly after returning from Holland,
Joshua met and married Margie
Andersen of Mesa, Arizona.
Shortly being the key word there. They
met on a Friday night, got engaged on
the following Tuesday night and were
married within 2 months. It was a
whirlwind romance truly love at first
sight.
Today the family whirlwind has not
slowed down. Joshua and Margie are
the proud parents of 7 children 2
Girls and 5 Boys.
One look inside the Boswell's lifestyle
assures you that their family is the
primary focus. When Joshua is not
writing, he is working or playing
with his family.
working for a nationally known public

speaker. Starting out as office help,
Joshua quickly found his way to being
Mr. Ledbetter's right-hand-man. It
was not long before he too found a
passion for speaking, training and
improving other's lives.
After 4 years of traveling around the
country giving speeches and seminars,
Joshua realized that the traveling life
did not equal family life. So he stared a
technology company designing custom
database driven websites.
With a focus on working with nonprofit organizations, the technology
company regularly became involved in
a number of fundraising efforts.
Since then Joshua has helped earn
millions of dollars for non-profit,
political, and for-profit organizations
alike through powerful direct mail
package, email campaigns, websites,
brochures and events.
He says, Why the focus on family?

Because I believe that at the end of the
day no success in life, no matter how
great, can compensate for failure in the
Joshua currently works as a freelance
home.
copywriter, specializing in direct
He adds, When I was a teenager my
response, PR, and marketing
mom cared for elderly people in our
consulting.
home. I saw some very wealthy,
Joshua laughs at the irony of becoming
successful people at the end of their
a professional writer, My junior year
lives without a single loved one around
in high school, my English teacher
them as they passed on. It was tragic. I
vowed then to make family the central pulled me aside and gave me a searing
critique of a short story I wrote - too
focus of my life.
wordy and bad grammar she said.
A large family has had other benefits
Maybe she was right... but it sure pays
as well, providing Joshua with a point
well!
of reference to relate to, and
For more information, Joshua - also
understand, almost any anyone, from
known as The Spellbinder for his
almost any background.
unique writing style - can be reached at
Business Background
directly at (801) 794-4960 or
joshua@earnmorecopy.com.
A varied cultural experience has been
coupled with multi-faceted business
experiences.
As a newlywed, Joshua landed a job
Earn More Copywriting

615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ www.earnmorecopy.com ~ joshua@earnmorecopy.com
Schedule of Estimated Fees

Se rv ice D esc ri ptio n
Pric e
Fundraising/Sales Letter
$1,500 - $5,000 +
Direct-mail package, lead generation
$2,500 - $5,500 +
Direct-mail package - mail order
$2,500 - $9,000 +
Fundraising package - house file
$2,000 - $5,000 +
Fundraising package - acquisition
$2,500 - $5,000 +
Telemarketing Script
$500 - $2,500
Renewal series
$1,500 - $2,500/letter
Blanket renewal insert
$2,500 - $3,500
Self-mailer
$2,500 - $5,500
Postcard or double postcard
$950 - $2,750
Brochure
$750 - $1,500/page
Newsletter
$600 - $1,500/page
Feature story
$1 - $1.50/word
Press Release (1-2 pages)
$500 - $1,000
Website - home page
$1,500 - $3,500
Website - other pages
$750 - $1,250/page
email, short copy
$1,250 - $3,000
email, long copy
$2,000 - $6,000
e-zine ad
$600 - $850
Landing page
$950 - $3,000
Microsite
$3,000 - $7,000
Copy critique
$400 - $1,200
Terms
Most sales and fundraising letters will also incur a $.01 to $.05 per piece or 1% to 20% of gross commission on sales
generated through my copy. Exact commission (if any), pricing and terms will be finalized with signed contract and may
impact price thresholds listed above.
Signed agreement (provided by Earn More, Inc) required for all jobs. Copywriting fees are payable 50% in advance,
balance upon delivery. Copy critique fees are payable in full, in advance. All revisions must be assigned within 30 days of
receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made
after copy is submitted. Listed fees are guidelines only. Call today for a prompt price quotation on your specific
assignment.
NOTE: This fee schedule current as of August 2007 and valid for 90 days from date of receipt. Be sure to call for current fee
schedule when ordering copy or consulting service.
Online Copywriting Fee Schedule

Mic rosi te - $3,0 00 - $7,500
A long-copy dedicated Web site designed to sell a product - such as a newsletter, e-book, or conference - directly. The online
equivalent of a 6 to 8-page sales letter.
Lon g-cop y la ndi ng p age $3,00 0 - $5,00 0
Abbreviated version of the microsite. The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that
require less description (e.g., software).
Short-copy lan din g pa ge $9 50
A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfillment.
The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.
Trans act ion pa ge $7 50
Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply
form where the visitor can either order the product or (if lead generation) request a free white paper or other information.
Lon g-cop y e -m ail - $2, 000 to $4,0 00
An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 3 to 4-page
sales letter.
Teas er e-ma il - $1,0 00 to $2,00 0
A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The
online equivalent of a to 2-page sales letter.
Le ad -gene ra tion e -ma il $1,0 00 to $1,50 0
Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they can
request a free white paper or other information.
Onli ne e -mail con ve rsio n se ri es $75 0 - $1,5 00 pe r effort
A series of follow-up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.
Onli ne ad -$5 00
A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page.
"M ail o rder" pa ck age # 1 - $7,0 00 - $9, 000
Everything you need to sell a newsletter or other product online; includes a microsite or long-copy landing page with two
different leads to test, three teaser e-mails, and three online ads.
Web s ite pa ck age # 2 - $4,5 00 - $6, 000
A small business or single product line Web site consisting of a home page and 5 to 10 additional pages.
On goi ng sit e co py m ai nten an ce- 3% of gross sale s
For a royalty of 3% of gross sales, we remain on call to make minor tweaks and updates, and provide new test versions, at no
additional fee. Copywriting of major new tests and .versions is quoted separately.
Powerful photo enhancement tools combined with critical information tracking

features
help ensure you will discover the
convicting evidence you need...
and reduce the risk of breaking your
chain of custody.
May 2006
Dear Colleague,
When the forensic team entered the small Kirkland, WA apartment,
there was little evidence to go on. Eric Hayden had done his clean-up
well after he brutally raped and then murdered his neighbor.
As the team meticulously combed the scene, they discovered a bed
sheet that had inadvertently been left behind. It contained a set of
faintly recognizable, bloody handprints.
The sheet was turned over to a digital image expert, who
photographed the handprints. Then, using advanced photo enhancement
software, the technician was able to remove the bloodstain, eliminate
the pattern in the fabric, and clearly reveal the palm print from the
right hand and several easily identifiable fingerprints from the left
hand.
During a lengthy Kelly-Frye hearing, Eric's attorney tried to do
everything possible to have those latent prints suppressed. But the
evidence was undeniable. An unbroken chain of custody had been
established and the exact procedure to lift the print was duplicated
right in the courtroom.
Today, Eric Hayden is serving a four-term life sentence thanks to
a fine prosecuting team, some savvy forensic work, astute jurors, and
powerful photo enhancement software.
Combine Your Acute Forensic Skill

with Powerful Image Processing
Evidence photography is and always will be essential to accurately
stipulating the facts. Ideally, every situation would have the perfect
lighting, just the right contrast, and the exact perspective to clearly
Over please
page two
reveal all the facts available on a crime scene.
But you and I both know that we don't live in that kind of
perfect world. More often then not, crimes occur at night or in dimly
lit buildings. Evidence is often stashed away in hard to reach places.
Sometimes, like in Eric Hayden's case, it can be obscured or absorbed
into something as simple as a bed sheet. Surveillance and security
systems are often poor quality or faulty, delivering only grainy or
shoddy images.
And that is exactly why powerful image enhancement tools are so
vital even essential - to your investigative efforts.
Not All Image Enhancement Software

Is Created Equal
Making the wrong choice about image enhancement software cannot
only be costly, but it can create serious performance issues down the
road.
Data loss, image corruption, slow processing and adjustment
times, faulty color rendition, and poor enhancements are just a few of
the headaches that can lurk inside some systems.
Here's the brutal reality: your image enhancement software can
make or break a case. Far too many investigators have discovered this
the hard way.
Uncovering Signs Of A Real Solution

With so much at stake, you may be wondering what vital elements
to look for in an image enhancement solution. I have a few suggestions
for you to consider. Many of these features will allow you to produce
extraordinary results, even from the not-so-perfect originals we
discussed earlier.
Simply put, you and others who are so key to a successful
investigation and prosecution will not only see more of the evidence,
but will see the evidence more clearly.
For example, Richard Boswell, a former Chief of Police in Utah
and currently a private investigator, says that digital technology has
drastically improved conviction rates.
Not too many years ago, we used film and in some cases
Polaroid's to capture crime scenes, accident locations and assault
evidence. It was expensive. It was time consuming. And it was
difficult to share. Today, that has all changed. A stack of crystal
clear, immediately available images goes a long way in building and
winning a lot of cases.
Best of all, the right tools can also tighten up your chain of
custody, ensure bulletproof authentication, and reduce time wasted on
needless Kelly-Frye hearings.
7 Essential Elements
Here is a list of critical elements you should look for:
1.
RAW Formats:
Without getting overly technical, this format is
Over please
page three
the negative of digital images. Consider this: when you move from a
RAW format to a JPG format, you immediately lose at least 50% of your
photo detail and potentially vital evidence.
2.
Safeguarding EXIF Data: This essential data is recorded by your
digital camera and stored with your image file. It includes date,
distance from subject, f/stop, and aperture. If your camera is so
equipped, it can even include things like GPS data and room temperature.
It is non-editable and is therefore vital authentication data.
3.
Clear Zoom Levels: Being able to zoom in while retaining image
integrity is essential. A powerful digital zoom can help micro blood
spots become apparent, fingerprints appear unmistakably, and tiny,
unnoticed hairs easily get discovered. You can even pan a photo from
side-to-side easily when you're fully zoomed in.
4.
Effortless Scanning and Photo Sharing: Not all police forces are
fully digital. In fact many rely on film. Because of this your photo
enhancement software must be able to quickly and easily interface with
scanners, cameras, and other computers. Once inside your system, it is
paramount you have the ability to share images with your colleagues,
attorneys or others -- while securing originals at the same time.
5.
Harmonizing Basic and Advanced Features: You must have the
ability to quickly and effortlessly perform routine image enhancement
tasks such as crop, straighten, zoom, enlargement, noise reduction,
etc... But, you must also have the option to move effortlessly into
advanced tools that are powerful, effective, and intuitive to use.
6.
BW and Infrared Filters: Most of your photos, digital or film,
will be taken in color. But sometimes black and white or infrared light
can reveal details that are drowned out or lost in the color.
7.
Advanced, Non-Invasive Help and Tutorials: I saved this for last
because it is one of the most important. New software comes with a
learning curve. This can be costly, not only in time and money, but in
mistakes. Your image enhancement software must be intuitive with indepth, non-invasive help systems so it can not only be learned, but also
mastered, in a relatively short and inexpensive time period.
If anything in the above list sounds intimidating or too

technical, please let me assure you that I understand your concerns. I
realize your job is to be a central part of a sophisticated crime
solving team not worry about struggling with new software.
That is why I believe you'll find my invitation to examine our
specific image enhancement solution a worthy one because it will easily
meet all your requirements, and then some.
Professionals Need Solid Facts

Corel Paint Shop Pro X. This powerful image enhancement program
satisfies and in most cases exceeds all seven criteria we discussed. In
fact, it is the only image software on the market today that meets the
rigorous demands I laid out in point #7: Advanced, Non-Invasive Help
and Tutorials.
Because you are someone who deals with facts, not hearsay, I am
Over please
page four
including this comprehensive information packet. The brochure gives you

quick details on how Corel Paint Shop Pro X addresses your image
enhancement and information needs.
But it's only a start. To really put Corel Paint Shop Pro X
through its paces, I invite you to install the complimentary, fully
functional version you'll find in the enclosed CD case. I've also
included a second CD. This one provides you with high resolution image
files to use in conjunction with Project Cards that guide you through
completing some common image enhancement tasks. I think you will find
that it is the most powerful and easy-to-use program of its kind
available today.
In addition, a flexible licensing program makes Corel Paint Shop
Pro X the affordable choice. In fact, for hundreds of dollars less, it
accomplishes much more than other similar programs.
More than that, I believe you will discover what so many other
professionals and forensic teams now know: Corel Paint Shop Pro X
delivers the image enhancement capability and information tracking tools
you need to uncover convicting evidence and ensure an unbroken chain of
custody.
Sincerely,
Mark Rathwell
Senior Product Manager
P.S.
There is one other essential research source not in the Corel

Solutions for Imaging kit: Your Corel Paint Shop Pro X Account
Representative. To ensure you possess all the facts, I have asked
one of our Account Representatives to contact you in the very near
future. They have an in-depth command of all the features that
Corel Paint Shop Pro X offers and how each one can help you. If
you'd like more information sooner rather than later, please call
Cherie Cole at 1-888-267-3548 extension 5088 or visit us online at
www.corel.com/law
Master Essential Imaging Tools

Challenge: Even in perfect pictures, evidence can
be hidden, obscure, tiny, or hard to find.
Solution: Corel Paint Shop Pro X Learning Centre
The Learning Center turns the most basic novice
into an image enhancement expert and empowers
them instantly. It is non-invasive, easily accessible,
customizable, and amazingly intuitive. If you're a
power user, you can disable the Learning Centre
quickly with a single key stroke.
Step-by-step Guidelines appear inside the
Learning Center each time you select any tool
with Paint Shop Pro X. Click on Red Eye
Removal tool and you instantly have the knowhow to restore natural eye colors. Now try
selectively brightening a dark corner. No problem.
All you need to know is right where you want it,
but never in your way.
Professional Tips and Hints always accompany
basic instructions inside the Learning Center.
This gives you the confidence to enhance like a
professional no mater what your current skill
level is.
Basic and Advanced tools are readily at your
disposal. Many times the one click solution will
deliver the needed results, but when it doesn't
you are only seconds away from all the image
enhancement power you will need to reveal the
hidden, and discover the unseen.
Intuitive Guides within the Learning Center
calculate what needs to be done to optimize a
given image and quietly move you from one task
to another. The result? Perfect images effortlessly
emerge from imperfect originals.
Five Star Review!

With a smorgasbord of tools for working with digital
photos and creating illustrations, the latest version of
Paint Shop Pro hits the mark.
...this program offers about every tool you'll need for
illustrating and perfecting your digital photos.
The all-encompassing feature set makes
Paint Shop Pro a great bet for pros or anyone else craving
a fine degree of control over
digital images.
September 2005
Save when you buy a license!

The flexible Corel Licensing Program includes:
License discount on your purchase
A FREE Media pack for each license
Visit www.apps.corel.com/clp/maintenance.html
for more information.
Looks Can Be Deceiving
For more information about

Corel Paint Shop Pro X and the
Corel licensing program, please
call 1-800-000-000 or register for
a FREE webinar at
www.corel.com/pspx/webinar.
Corel Paint Shop Pro X is unlike any image enhancement software your department has ever
investigated. Beneath a deceivingly simple and intuitive interface lies some of the most comprehensive
and powerful imaging tools available and most are only a single click away.
Translation: You now have the power to
See more evidence in your photos
See your evidence more clearly
Easily scan, enhance, and share images with total security
Maintain an unbroken chain of custody
Here is an in-depth look at the powerful tools you have at your command inside
Corel Paint Shop Pro X...
Establish an Unbroken Chain of Custody
See More Convicting Evidence
See the Evidence More Clearly
Scan, Download, Safeguard, and Share
Challenge: You must be able to quickly demonstrate

authenticity and a solid chain of custody to ensure
admissibility of your digital images.
Challenge: Images come to your desk from many sources

Security cameras, films, computer files, digital cameras,
and yes, even Polaroid's. Image quality can be shoddy
and poorly exposed, hiding vital evidence.
Challenge: Even in perfect pictures, evidence can be

hidden, obscure, tiny, or hard to find.
Challenge: A wide range of image formats from print to

digital demand that your software be flexible enough to
flawlessly scan, effortlessly import, safely store, and
instantly share.
Solution: Corel Paint Shop Pro X Information Storage

and Tracking tools.
Essential EXIF and metadata information is captured
from digital cameras and permanently stored with your
image file even if you save in different formats or make
adjustments.
The Image Information pallet quickly displays EXIF
and metadata information. It also allows you to enter
user information, descriptive notes, usage instructions,
modification history, and establish an image priority
level very useful if you need images viewed in a specific
order.
The History pallet tracks every change made to an
image. These changes can be easily undone
selectively or collectively. Additionally, with the click of
a button, you can save these historical steps so that
your modifications can be reproduced exactly in the
future even right in the courtroom.
An Integrated Watermark feature allows you to
register unique watermarks within Corel Paint Shop
Pro X. Watermarks are unseen digital signatures that
contain essential information about an image. Perhaps
most importantly, a watermark can identify if an image
has been modified and usage information can be
tracked. Watermark an original image and its enhanced
version, and be confident that they will not be
tampered with once they leave your computer.
Solution: Corel Paint Shop Pro X Image Enhancement

Tools
Industry Exclusive Smart Photo Fix enhancement
feature restores proper lighting and normalizes colors
automatically. A comparison pane and Advanced
option tools allow you to instantly restore the picture to
the way the human eye would have witnessed the
scene.
Light Exposure Tools allow you to bring the light up
on an entire scene, or isolate one specific area such as a
shadow hiding a victim's bruise. Conversely, you can
tone down images that have been bled out. When
working with RAW images, these tools allow you to
change the exposure, as if the camera settings and
scene lighting had actually been different without losing
image integrity.
Cutting Edge Sharpening and Smoothing tools can
make unfocused images crisp
revealing lost
details and fill in grainy and noisy images that
obscure the facts.
Powerful Perspective Adjustments can be made to
fix distortions made by poor quality lenses, bad camera
angles, or wide-angle shots. Quickly restore a suspect's
correct proportions and easily reveal the true damage
done at an accident scene.
After
After
Solution: Corel Paint Shop Pro X image exposure and

merger tools
Crystal clear Digital Zoom gives you the power to
focus in with such precision that the smallest object will
not go undetected. When working with RAW files, you
will be able to focus in on a single hair and still
recognize what color it is. In most cases, zoom
integrity is retained, even at over 500% magnification.
Advanced Red Eye Removal allows you to take clues
from the outlying iris to help reconstruct a suspect's
original eye color. It even replicates iris patterns.
The One-Step Photo Fix feature revolutionizes your
ability to instantly optimize virtually any picture you are
dealing with. In one simple step you restore lighting,
enhance clarity, sharpen the focus, and restore shoddy,
grainy images to their true appearance. No other tool
enhances your images so completely with one single
click of the mouse even letting you optimize hundreds
of images at the same time with a Batch Mode feature!
Could we put a bullet

about the background
eraser tool in this section? It
would coincide with the Missing
Child Poster sample below.
Before
After
Solution: Corel Paint Shop Pro X Capture and Backup

Tools
Robust and Efficient Import functions give you the
freedom to grab images from a scanner, camera,
computer, screen shots, the Internet, emails, or any
number of other sources all with the click of a button..
Virtually Limitless Format options guarantee you can
instantly read, access, enhance, and share almost any
image format on the market. In fact, Paint Shop Pro X
can read, edit, and save in over 50 formats.
Automated Backup Scheduling with Corel Photo
Album 6 included free with Corel Paint Shop Pro X. This
feature ensures you have total data redundancy. Your
originals and the enhanced images will be safeguarded
from virus attacks or network outages.
Instantly Organize and Share one or more images
with the powerful limitless tools found inside Corel
Photo Album 6, which is included free of charge and
interacts seamlessly with Corel Paint Shop Pro X.
4 Stars out of 5!
Its a very good choice for
enthusiasts, business users, and
even pros who need image-editing
muscle without the high price of
Adobe PhotoShop.
September 6, 2005
Before
September 6, 2005
Corel Paint Shop Pro X
Before
Save when you buy a license!

The flexible Corel Licensing Program includes:
License discount on your purchase
A FREE Media pack for each license
Visit www.apps.corel.com/clp/maintenance.html
for more information.
Cutting Edge Sharpening and Smoothing
Light Exposure Tools
Background Eraser
FREE webinar! Register for an on-demand webinar about Corel Paint Shop Pro X at www.corel.com/pspxwebinar!
Google Book Search OpEd #1

Signer: Marie Harris
Date: Thursday, January 19, 2006
Word Count: 640
Google is Giving Authors, Poets and Publishers Their Dream:

To Be Found and Read.
By Marie Harris
As a poet and author, I have but one dream: To touch and inspire people through my
writing. It is a passion that fuels my personal efforts and the efforts of virtually all of my
professional colleagues. My books and poems were not created to sit on a shelf,
collecting dust. They were penned to be read, enjoyed, and loved. They were written to
inspire, teach, and delight.
But far too many authors never realize this dream. Too many wonderful works get set
aside in the extremely competitive publishing world and die slow, sad deaths in library
basements or print shop warehouses. I imagine the same could be said for much that is
written for the worlds of technology, medicine and science.
For this reason alone, every publisher, writer, poet and author in the world should be
warmly embracing the current efforts of Google. Their latest project, called Google
Book Search, entails an almost unimaginable undertaking to create electronic copies of
the entire collection of books found in the libraries of Harvard, Stanford, Oxford,
Michigan State University and the New York Public Library. This enormous amount of
data is being organized, indexed and made available to the world through
www.books.google.com and www.google.com.
Searchers can query keywords and instantly find books that contain relevant references to
that keyword. They can see the cover of the book and read a sentence or two. In some
cases where the book is out of print, they can even peruse the entire volume. If they like
what they read they can instantly order the book from one of several online supplies or
get information on the nearest library that has their book of interest.
For years now, online publishers and companies have enjoyed the power of free
marketing and expansive exposure that Google type search engines afford. But as an old
style print author, my works have largely gone un-promoted and un-noticed in the
search engine world. The Google Book Search project radically changes the playing field
as it gives print publishers and authors an equal opportunity to harness the Internet in
putting their works into readers and researchers hands.
Unfortunately, because of an apparent lack of understanding, or sadly, greed in some
cases, several publishers are a bit disgruntled about the project. They believe that it is an
infringement on copyrighting laws and have sought a resolution in filing a lawsuit against
Google.
Copyrights are a very serious thing to me as an author. These laws protect my work and
my good name. It is copyrights that allow me to confidently write and trust that I will be
credited for my work and, if it is good enough, financially rewarded. The Google Book
Search project does exactly that. It is true that Google is copying the entire text of each
book, but not in an effort to resell the book for direct financial gain or in an effort to steal
ideas, concepts or revenues.
Indeed the exact opposite is true. Google is making these works freely available in small
snippets a sentence or two just enough to wet the appetite, as it were. In some
cases, with publisher and author permissions, a page or two might be available to the
searcher. In sales I believe they call that the puppy dog close. In either case, the
original work is being closely safeguarded from piracy and illegal reproduction and the
author and publisher is always credited for their work.
With increased exposure and limited content access, combined with effective
presentation and instant purchasing options, Google has handed a free cornucopia of
opportunity to authors and publishers. The end result could be a significant boost in
authors being read and in readers being inspired, entertained, enlightened and educated.
For most of the authors and publishers that I have spoken with, it is a dream come true.
Verizon Cable/Video IP Service Testimonial Mayor 1

November 18, 2005
Word Count: 907
There are two major advantages to creating regulations that would allow for a single,
statewide cable franchise approval process: Competition and Increased revenues for cities
like mine.
First, let me address competition. It is a matter of history that markets that are allowed to
operate under little or no competition, eventually see a deterioration in the quality of goods
and services available with a simultaneous increase in the prices consumers are required to
pay to receive the lower quality items.
As you know, this basic fact of market dynamics is exactly why anti-trust laws exist. Yet this
summary almost perfectly encapsulates the current cable market in New Jersey. For more
than 22 years viewers have been severely restricted in their cable options. In fact, only within
the past few years has satellite programs made any headway in providing a second choice.
Even, then progress has been slow. Currently satellite services only command 12% to 15%
of the New Jersey video market. This is substantially below the national average of 21%.
Clearly, competition is not thriving in the cable industry here in New Jersey.
This lack of competition represents a significant disservice to our residents. I recognize that
this is a fairly bold statement. However, I do not make this statement without a substantial
amount of backing.
As Mayor of the city of XXXX I represent over XXXX residents. Being close to the people,
my office serves as a first reception point for complaints. Many of these complaints that we
deal with are directly related to the poor customer service to which cable companies are
subjecting residents. Unfortunately, when dealing with these complaints, the current
monopolistic environment that exists has tied our hands. We cannot tell them to switch
providers and poor customer service is not yet a finable offense in my city. But it is
frustrating and unquestionably our residents deserve better.
As frustrating as poor service quality and lackluster customer skills can be, they are hardly
considered painful when compared to the second blow that monopolies deliver to
consumers: High prices.
For years now, cable companies, void of competition, have enjoyed the luxury of being able
to essentially charge what they want for their services. During the past five years alone, to
cost of cable services has risen by more than 38%. This is totally contrary to the typical
price cycle that is seen in the technology world, which runs something like this: New
technologies are introduced at rather high prices. Initially, few purchasers embrace the new
gadget or service because it is cost prohibitive. However as time goes on, competition and
slow sales force the providers to find less expensive, higher quality ways to distribute or
manufacture their products or services. Consequently, prices follow a steady downward
trend as quality increases.
NJ Cable Testimony Mayor 1
Page 1
Updated 1/31/06
Perhaps no better example of this process exists in the country today than the cell phone
industry. 15 years ago most cell phones were also commonly referred to brick phones
because of their size and weight. Minutes were extremely expensive, voice quality and
reception were scratchy at best and coverage areas were limited to significant metropolis
areas. Consequently market penetration was under 10% and struggling. Today the
difference is beyond radically different: Coast to coast coverage, crystal clear voice quality,
and a price point that continues to see a consistent decline.
Unfortunately, cable companies have done little to advance their technologies and as
indicated before, their prices continue to escalate.
Some have unnecessarily speculated on what the effects of competition would be to the
cable industry. Fortunately, we have need look no further than Keller, TX to answer these
speculations. Not long ago, Keller, TX simplifies their franchise process and flung open
their doors to cable competitors. The Verizon FIOS service entered the arena providing
exceptional quality of service and the latest technologies at a price comfortably lower than
you would pay for standard cable service. The impact was almost instantaneous. In order to
avoid losing large portions of their customer base, cable companies began reducing their
prices and customer representative performance took a dramatic turn for the better.
Now, let me turn your attention to the next major benefit of creating a streamlined
franchising process for competitive companies hoping to enter the cable market in New
Jersey: Increased revenues.
The current proposal to allow more competition to enter the cable arena stipulates an
increase in franchise fees. More competitors paying a higher fee will have a direct impact on
cities like mine. One extremely positive impact is that city revenues will be increase without
increase citizens tax burdens. This new revenue stream can be used to boost police forces,
pave new roads, repair old roads, help with school funding needs and countless other
benefits to residents. They are funds that are desperately needed and funds that we simply
do not have today.
In conclusion, let me make it clear that I am strongly in favor of opening the environment
for companies like Verizon to provide increased competition as they bring the latest video
technologies into New Jersey. If companies are forced to follow the current process of
introducing new cable-TV services they are likely never to attempt to enter the market. The
process, which can take more than 18 months per city consumers unimaginable amounts of
resources for companies and diverts a tremendous number of valuable city resources away to
complete, is simply too costly and too time consuming. Reforms are urgently needed.
Thank you.
NJ Cable Testimony Mayor 1
Page 2
Updated 1/31/06
Microsoft: Massachusetts OpenDocument Proposal Opposition Letter 1

Tuesday, January 31, 2006
Word Count:
The Honorable Mitt Romney

Governor of the Commonwealth of Massachusetts
State House
Boston, MA 02133
September 19, 2005
Dear Governor Romney,
As you know, Secretary Eric Kriss and CIO Peter Quinn are proposing a
technology move that would establish OpenDocument as the standard and required
document format for all Commonwealth agencies. The premise of this move is very
commendable as it seeks to create long-term solutions to the challenges of archiving,
storing and retrieving data and documents in a format that is open and interoperable.
The XML technology that OpenDocument utilizes has been touted as the basic
reason for this move and as the fundamental engine for providing ongoing data and
technology solutions. Again, a concept that is to be applauded and encouraged from my
perspective.
However, before your Administration aggressively moves down the path of
establishing OpenDocument you may very well want to consider that fact that XML
based technologies are already being utilized in the Commonwealth. Additionally, they
are being utilized in a far superior manner than what OpenDocument could deliver.
XML, in many ways, is like the combustion engine. Clearly a VW Bug (even the
new ones) uses the concepts and technologies of a combustion engine significantly
differently than does a Ferrari. Similarly, XML technologies employed by software
products currently being used by the Commonwealth run faster, smoother, and with
greater stability than products that use the OpenDocument format. They do this because
they have been around longer, have more RD funds invested in them, and are well known
to the Commonwealths employees. In contrast, OpenDocument formats are new,
untested and tend to be unstable.
Best of all, software currently being used already meets open format and
interoperability standards established by the Commonwealth. So, if the solution is
already on hand, the glairing question is: Why go to the time and expense of conversion?
It simply does not make sense. Therefore, I would encourage you to reject the proposal
and focus on making better use of what you already have.
Sincerely,
Microsoft Congressional Letter: Foreign Action Against US Companies

Date: Monday, January 09, 2006
Word Count:
Name
Title
Address
Address
City, ST Zip
Monday, January 09, 2006
Dear {name},
As the directors, officers and leadership of the undersigned organizations and
businesses, we represent thousands of constituents and business leaders across the nation.
Collectively we operate in more than 20 countries and territories around the world.
Recently an international business regulatory trend has immerged that is a cause
of great alarm to us. It appears to have come into vogue for leaders of foreign nations to
aggressively pursue and penalize American corporations based on so called fair trade
laws that attempt to protect consumers from monopolistic and illegal practices. It is true
that when used correctly, such laws are necessary and beneficial. However, it would
appear that several foreign countries are utilizing these consumer protection regulations
to realize substantial financial rewards for their governmental treasuries.
The current plight of Microsoft in South Korea and Europe should simultaneous
raise the red flag of danger and warning to all US companies looking to do international
business, especially organizations that provide innovative solutions to consumers and are
considered to have robust financial resources.
On December 7, 2005 the South Korean Fair Trade Commission levied Microsoft
with a whole host of demands, fines and penalties, including a $32 million fine and an
order to create and distribute 2 different, South Korea specific, versions of Windows a
process that would cost Microsoft billions of dollars in development, marketing,
packaging and distribution. Additionally, meeting these requirements would sharply
escalate the production costs of their main product and hamper innovative development
of other all software products. No doubt such costs and limitations would be passed on to
US consumers, who would be forced to shoulder the burden of increased prices and
sluggish production of new products.
In a brief statement regarding the ruling, Microsofts deputy general counsel
commented, We are disappointed with the Commissions decision and strongly believe
that their case is without basis in law or in fact..
However irregular and unsubstantiated South Koreas ruling was, its impact pales
in comparison to antitrust ruling delivered by the European Union this past summer. The
EUs ruling fined Microsoft $584 million and mandated that a stripped down version of
Windows be made available. Additionally, requirements are being imposed on the
software provider to openly publish essential trade secrets and intellectual property. This
later penalty represents perhaps the most alarming development in international
aggression against US companies. Consider the enormous financial and innovative
repercussions to forcing US companies to expose their intellectual property to
international competitors.
Additionally, these rulings represent a slap in the face to international treaties and
the traditional deference typically applied to antitrust cases. Utilizing the principle
commonly known as comity, historically ally nations with strong trade agreements have
deferred to the rulings of the home country of the business in question. This timeless
respect has been breached by the EU and South Korea as these exact concerns and
competitive questions surrounding Microsofts operations were addressed and settled by
US courts back in 2001. Neither country addressed or made reference to the US
settlements.
These deliberate actions by foreign governments to prey on the success of US
companies should be of great concern to Congress, the Administration and US business
leaders everywhere. If US companies are successfully targeted and fined in the EU and
South Korea it will send a signal to other nations of the world to follow suit. The reality
of potentially severe fines and mandates to share essential trade secrets and intellectual
property will serve as significant deterrents to international trade, innovation and
development.
We urge members of Congress to aggressively address these urgent concerns and
to move swiftly to protect US businesses and consumers. Immediate action on the part of
Congress and the Administration could suppress future aggressions and profiteering and
potentially soften the blow of current actions. Failure to do so could have a drastic,
negative impact on the technology industry and the free market.
Sincerely,
A whole lot of business leaders.
NATIONAL REPUBLICAN CONGRESSIONAL COMMITTEE

Tom Reynolds
NRCC Chairman
J. Dennis Hastert
Speaker of the House
Tom DeLay
Majority Leader
Dear Fellow American,

Regardless of everything, it is still easy to cross
Sadly, its a common statement among Lebanese smugglers
when talking about the Mexico-US border.
But what are Lebanese smugglers doing in Mexico? (I think
youll be surprised)
And why am I writing to you about them?
Because they have a story that could radically impact the
safety of our country -- your safety -- your childrens
safety. Especially since it is still being told today...
In the heart of Tijuana, Mexico sits an abandoned caf.
The large sign that still hangs outside the door reads La
Libanesa.
La Libanesa was an upscale caf, catering to the upper
class of Tijuana... But the caf was a side business.
The cafs real business was smuggling people.
As wealthy Mexicans and Americans entered the front door
for a cup of coffee, Lebanese nationals, looking to be
smuggled into the United States, would enter the back door.
After spending a few days at La Libanesa or a nearby
home, they would be stuffed into the trunk of a car -- or
boxed up with some tourist memorabilia -- or piled in the back
of a moving van
and then be driven across the US border.
The owners of La Libanesa and their accomplices now sit
in a Mexican prison awaiting sentencing . . . but only after
they already smuggled hundreds of Lebanese nationals into
America.
The problem?
Many of those they smuggled into the US are members of

Hezbollah - a radical terrorist group based in Lebanon that
espouses and indoctrinates a bitter hatred for Americans.
Like you, I get a little uncomfortable hearing about
this... especially when I recall that most of the terrorist
hijackers who carried out 9/11 lived right here in America.
They were established. They were illegal immigrants.
But shutting down La Libanesa certainly has not stopped
the smuggling... or the thousands that cross our borders every
day ILLEGALLY - and UNDETECTED!
Consider these startling and very dangerous facts:
In the past 8 months alone more than 70,000 nonMexican illegals have been arrested while attempting
to cross the Mexican border. They came from
Lebanon, Pakistan, China, Iran, etc...
These 70,000 illegals were given good room and board

for a few days (at our expense)... and then released
with instructions to come back in a week or so for a
deportation hearing...
Not surprising, less than 15% of them ever showed up

for their hearings...
So, in just 8 months, we have added over 60,000

illegal immigrants to our streets...
Now add to that 60,000 the number of Mexicans we capture

(and usually release)...
... and those of all nationalities that we DONT
capture... and the number of illegals entering this country
every year is well over half a million people.
I wonder if Bin Laden and his terror networks are aware of
this gaping hole in our national defense?
Congress has a solemn duty to stop this national security
crisis...and stop it NOW.
I want you to know as Chairman of the NRCC, I am working
closely with Dennis Hastert and other leaders of Congress to
plug up this terrifying security hole.
But to do this most effectively, I need to hear your
answers to the enclosed Emergency Illegal Immigration Survey.
Your opinion -- your vote -- on the complex issues

surrounding border security and how to handle illegal aliens
is essential to us.
But we must act today!
Every day that we leave our Canadian and Mexican borders
open is another day that over 1,369 illegal aliens... from all
over the world... including Pakistan, Lebanon, Saudi Arabia,
and Iran... enter our country.
We simply cannot assume that they are all coming to
pursue the American Dream of freedom . . .
. . . but rather we MUST assume that some are coming to
DESTROY us and the freedoms we hold so dear.
And while terrorism is the primary and most frightening
threat that we face with open borders, it is not the only one.
Additionally, we must face the hard realities of...
Health Care Illegal aliens are costing US Citizens
BILLIONS of dollars each year in medical expenses.
Education precious resources are put toward educating
those who have come in illegally... another multi-BILLION
dollar tax-payer expense.
Identification In most states illegal aliens can easily
obtain government issued IDs. These IDs allow them to
board planes, access federal buildings, re-cross
Mexican/Canadian borders and even vote!
Drug & Human Trafficking Drugs, assault weapons and
even bombs, can move freely across these loose borders.
The solution, of course, is to act immediately.
And we are. With your survey answers and a kind gift of
$25, $35, $50 or more, the NRCC and GOP Leadership will...
Fight hard for immediate and long-term border security;
Distribute millions of Emergency Illegal Immigration
Surveys so we know where Americans stand;
Research, find, and work toward implementing answers to
the complex illegal immigration questions of deportation,
IDs, health care, and education;
Support and educate new and existing GOP Congressmen on

critical immigration issues;
Help create strong immigration laws that heartily welcome
those entering legally;
And so much more...
I dont need to tell you that these tasks require time,
money, and a lot of effort.
That is why in addition to returning your survey, I would
like to encourage you to include your most generous donation
of $25, $35, $50, $100 or even more.
Your survey answers... and generous contribution... will
send a strong message to members of Congress - Protect
America NOW!
So why not take a minute TODAY while it is handy and
return the enclosed survey along with a generous gift?
You will be helping us make historic reforms that will
safeguard America today... and for future generations.
Sincerely,
Thomas Reynolds, M.C.

Chairman, NRCC
PS - In all, over 500,000 Illegal Immigrants Will Enter the

U.S. this Year -- Undetected.
We Dont Know Who They Are... Or Where They Come From...
Or What They Are Carrying... But We Do Know It MUST
Stop... NOW!
With Your Voice, It Can!
Congress is prepared to act swiftly... wont you join us?
I look forward to hearing from you.
1500 Illinois Street ~ Des Moines, IA ~ 50314 ~ 515-224-1012 ~ www.irlc.org

December 2004
Dear (name),
Id like to tell you a story.
heart of the Spirit of Christmas.
It is a story at the very
A young girl, whom Ill call Mary, sat alone in her car in
front of a large professional looking building in downtown Des
Moines.
I say alone, but she was not totally alone. There was a
child with her. To be exact the child was within her.
The building before her was Planned Parenthoods abortion
clinic. Mary was trembling and understandably so. A lot of
pressure from her parents and her partner had brought her to this
parking lot. It was not what she wanted. But she was told it
was the only option.
In her mind she thought of the
happiness, the struggles that she had
years. They were all things that her
feel, or hear if she walked into that
joys, the sorrows, the

experienced in her 17
child would never see, or
building.
But how could she turn back now? So, with great effort, she
opened the door of the car. With even greater effort she started
walking to the entrance.
It was there she met the quietly smiling face of a middleaged man whom Ill call Jim. Jim had been standing there in
front of that building for hours. He was there to pray, to
educate, and to encourage a choice for life.
Softly he approached Mary. He offered to pray with her
before she went in. He told her that she had other choices.
There were other ways.
She felt the love in his voice and saw the concern in his
eyes. And so she agreed to pray with him. He prayed for her, for
the child she bore, for courage to choose life.
When they were done, she knew. She felt deep inside, that
she could not, that she must not take the helpless life of her
child.
Not many days later, Mary found herself once again sitting
alone in a car in front of a professional-looking building in
downtown Des Moines.
Page 2
The building was a pregnancy counseling and adoption

center. No one stood outside of this building to pray with her
and encourage her. That would be done inside.
It is a story that I pray can be told over and over again.
One that could happen on any given day at any given Planned
Parenthood in Iowa.
Why?
Because of our faithful members ...
They are wonderful people just like you.
This past year financial gifts from our members have
allowed us to unify and organize. We have visited with pastors,
church congregations, and individuals. With our help they have
organized their voices and their time.
Today we have people scheduled every month, standing in
front of abortion clinics statewide, every hour they are open.
Like Jim, they pray, encourage and educate.
Who can say how many lives will be saved?
many futures will be made possible?
Who can say how
Reflecting on those precious lives makes the Christmas

season even more special. During this joyful time of year we
celebrate birth. It is the birthday of the greatest Person that
has ever lived.
As we celebrate His birthday, we are, in many ways,
celebrating the potential greatness in all of us.
We celebrate the love we feel for each other.
We celebrate the joys of family and friends.
We celebrate our hope in the future.
In our rejoicing, I wish with all my heart that the story I
told you could be told a thousand times over again.
Sadly, it is not. Sadly, there are far too many Marys
that find their way into those clinics of death. And afterwards,
they really do find themselves sitting truly alone.
They will only choose the good if they know their real
choices. We cannot teach them without your help.
This past year has been marked by our constant effort to
join voices. We have helped pastors, churches, individuals and
communities become one in a message of life.
~Affiliate of National Right to Life~
Page 3
Some of our greatest moments have been in meeting with and

educating the youth of Iowa. Opinion polls have shown the effect
of our efforts.
Today, more than ever, youth are pro-life.
This rising generation becomes a strong force for good.
Remember, every educated youth represents the potential of
several babies that will safely be born and live to love life.
So this years victories abound.
But it is not enough.
During the coming year we will continue our relentless

efforts to meet with churches, youth groups, expectant mothers,
community leaders and political leaders.
These people must know the horrors of abortion. The pain it
causes to mother and child alike. The years of heartache and
remorse suffered by the would-be mother. The hollow futures left
by the victimized dead.
They must learn of the tens-of-thousands of barren wombs
and empty arms that long to adopt, but must wait years
sometimes endlessly - for a child.
They must find and know the truth of how sacred and special
one life can be.
Those promoting abortion have the power of the media.
must have the power of the people. People like you.
We
Yes, during this Christmas Season it is life that we

celebrate.
We can, and must, continue to spread the joy of this
message, but only with your help.
So as you consider the many gifts that you will give this
year, will you please give the gift of future? The gift of life?
A true gift of Christmas?
Your tax-deductible donation of $25, $40, $50, $100 or
even more will allow us to continue our efforts.
Thousands of years ago, Mary safely gave birth to the

greatest Life that has ever lived. This Christmas, we will
celebrate His birthday.
Today, thousands of other Marys are sitting in parking
lots deciding if their precious child will ever celebrate a
birthday. With your generous gift and Gods help, we will reach
her in time.
I wish you a Merry Christmas. And to Marys unborn child
Happy Birthday.
God Bless,
Kim Lehman
Director
PS
This Christmas Season we celebrate birth, the birth of the

greatest Life ever lived. Yet in the coming year more than
6,000 children could die from abortion. They will never
see their first birthday unless we act today! Your taxdeductible gift of $20, $40, $50 or even $100 will help us
reach Mary in time. Please become a member of Iowa Right
to Life today!
THE HYDROCEPHALUS ASSOCIATION

In a sea of hopelessness, you were our buoy.
When we felt we had no one...
your phone number was our only
connection to hope.
Friday, November 11, 2005
Dear {first name},

At times, each of us stands breathlessly on the threshold
of an unforgettable moment that has the power to radically change
our lives for better or worse.
No doubt, such life altering experiences are not news to
you. For myself, well, as President of the Board of Directors, I
hear about them almost daily.
Id like to share one such moment with you...
Angela Batterman lay peacefully in a dimly lit hospital
room on October 12, 2002. The clock on the wall could be faintly
heard ticking away the seconds of the early morning hours.
But, for Angela, time seemed to stand still as gentle tears
of joy slowly rolled down her cheeks.
You see, a few hours earlier she had crossed one of those
magical thresholds of life as she brought a fresh, bright, new
child into the world... it was their first baby... a boy they
named Joseph.
The Painful Terror of the Unknown
But you and I know both know that life is not all full of
roses and butterflies. And not all life-changing moments bring
tears of joy.
14 months had passed since that bright October morning.
Angela and her husband Chris sat together once again in a medical
facility.
One-year old Joseph sat quietly on their lap. Anxiously,
this small family waited for the results of CT scan Joseph had
been given a few days earlier. It was the second scan in the
past 3 months... a second opinion if you will.
With little fanfare the doctor sat down and pronounced a
single word Hydrocephalus.
Over, please...
Page Two
There is a terror in that word... the horrible terror of

the unknown. It is not like hearing words like cancer, or
down syndrome or diabetes scary words to be sure, but words
that are a known danger.
Think about it - with hydrocephalus, so little is known and
so few doctors really specialize in treating it.
Indeed, had Josephs first neurosurgeon only known what to
look for, the past 9 months would have been so much different...
A Christmas Eve Never to be Forgotten
It was Christmas Eve 2002. The sweet spirit of Christmas
that lingered in Chris and Angelas home was shattered as tiny 2month old Joseph went into a full seizure. Without delay, he was
frantically rushed to the hospital.
Now, you and I know that major seizures dont typically
happen in infants. However, after a few hours in the ER and some
tests, the Batterman family was sent home. Hell be just fine.
But he was not just fine. Choking on the softest solid
foods was a constant experience so much so that he lived on
pureed food until he was 14 months.
Normal crawling was never experienced. Walking came with
profound difficulty. And when he did finally get his feet under
him, he was as wobbly as a drunken sailor, often falling flat on
his face... his tiny arms never reaching out to stop the fall.
For Angela and Chris, time stood still once again as they
sat staring at the doctor that dark day. A million questions
raced through their mind.
But there was little time for answers Joseph needed
emergency surgery. Seven days later the first VP shunt was put
in place. Two more would follow.
Angela, Chris and Joseph had entered a new world. Where
could they find answers, help, and a loving hand... a hand that
understood the pain, the fear and the hopeless feeling that so
often accompanies hydrocephalus?
A Family With Focus!
Eventually, after many tears and sleepless nights, the
Battermans found that loving hand.
As Angela says, Through the support we received from the
Hydrocephalus Association we found security... and hope. They
are more than an awesome resource, they are an extension of our
family.
Family perhaps that best describes what we try to provide
here at the Hydrocephalus Association.
Page Three
You see, we have a passion for helping people with

hydrocephalus and those that lovingly help them whether it is
parents, siblings, neighbors, or medical professionals.
Reaching out to people is what we are all about.
accomplished so much over the past 22 years!
We have
In 1983, when the Association was founded, there were very

few resources for people with hydrocephalus and their families
But, today, the Association has created a wonderful
family and empowered them with resources and services like...
Newsletter: A quarterly newsletter that publishes a wide

variety of information ranging from details on the latest
research and surgical procedures to support network
information.
Information Packets and a DVD: Numerous information

packets covering every age and stage of Hydrocephalus.
We have provided these FREE of cost to tens of thousands
of people nationwide.
The LINK Support Network: An unparalleled group of more

than 1,300 family members ready to love, support, and
educate.
One-on-One Strength: Every day our trained specialists

are available - FREE of charge - to answer questions,
give guidance... or just to listen.
Group Events: Our TEAM events gather people from

Florida to California to support each other and the
Association. Its a powerful way to share warm smiles,
build memories, help shoulder each others burdens and
help the Association.
These resources have made a big difference in the lives of

so many people. Perhaps they have made a difference in your
life?
Changing Lives... Bringing Hope
I know they have for Cindy Hirsch. Her story, like little
Josephs, is full of life-changing, magic moments...
After I was diagnosed at the age of 40,
the Hydrocephalus Association allowed me to
better understand my condition. Through
LINK, I was able to gain friendships with
many new people people that listen and
understand when I need to talk about being
a wife and a mom with hydrocephalus.
So you see, we have come a long way. But clearly, we are
not there yet. We are determined to continue moving forward.
Over, please...
Page Four
That inexhaustible determination led us to organize the

first ever National Institute of Health (NIH) sponsored workshop
that focused exclusively on hydrocephalus. This historic event,
held just this past September, brought together an unparalleled
number of doctors, researchers, patient advocates, government
directors, and families.
This and other events have helped us define extremely
ambitious but very attainable - goals for the coming months and
years. Consider a few of them...
Increase Knowledge We will actively confront the lack
of basic knowledge about how hydrocephalus affects the
brain by actively promoting interdisciplinary research.
More Funding - We will aggressively petition Congress to
encourage significant NIH funding of hydrocephalus
research.
Improved Programs We will move forward as never before
to expand our programs and improve our services.
Local Groups We will embark on an initiative to launch
local support groups and increase TEAM meetings around
the country.
The Rising Generation We will continue to attend to the
needs of families with children and of older adults with
NPH. Additionally, we will place a priority emphasis on
better serving and understanding the first generation of
youth who were successfully treated for hydrocephalus as
children.
Just imagine how many lives will be touched and improved
when we combine these accomplishments with our current line-up of
services. It is inspiring!
You Hold the Power of Hope in Your Hands
But I must give you this one word of caution:
We simply cannot do it alone.
However, with your help, we are sure to see these things
accomplished... and many more!
Today, more than ever, people like little Joseph and Cindy
need the Hydrocephalus Association and the resources we offer.
More than that, each year thousands of infants, children, teens
and adults are diagnosed with hydrocephalus.
They and their loved ones are sure to find themselves in a
world filled with the terror of the unknown. Many will be
hopeless, alone and scared about what the future may hold.
Take a look at the reply card and envelope I have enclosed.
When combined with your most generous gift of $35, $50, $75, $100
or more, they represent the sweet gifts of comfort and hope!
Page Five
Thats right. In your hands you hold the opportunity to

truly bless the lives of thousands of people. Only with gifts
like yours will our dreams of service actually become reality.
So, please give the gift of hope today.
They Are Standing at the Threshold Will You Help Them?
Today, little Joseph is 3 years old. Recently, Angela and
Chris stood on the sidelines at a kickball game. With gentle
tears of joy once more streaming down her face, Angela manned a
digital camera as best she could.
With the other children, Joseph raced around the field,
strong and steady. He had come a long way since the days of
falling flat on his face.
But, more than having balance and strength today, the
Battermans have hope.
Right now, today, thousands of individuals stand
breathlessly waiting on one of those special thresholds of life.
Take a minute while it is still handy to return a gift of
$35, $50, $75, $100 or more.
It is a gift that will ensure that peace, joy, and hope
await them on the other side of that threshold.
Sincerely,
Russell Fudge
President of the Board of Director
P.S. I almost forgot to tell you... not only will your financial
gift bless the lives of people today, it will also have a
powerful influence on members of Congress as they
deliberate on whether or not to support hydrocephalus
research. You see, your donation is a cry of support and a
demand for better research. So please, return your gift
today the impact will be immeasurable!
The Twelve Days Of Christmas Cash:

A Dozen Easy Ways To Earn
An Extra $4,823 By December 24th
Let The ETR Experts In
Rapid Profit Opportunities
Show You Exactly How To Do It
(And It Only Takes One Hour a Day - Tops!)
Dear Reader,
Christmas the happiest time of the year is down
right nasty business if you are strapped for cash. Every
relative, associate and friend expects some kind of gift
out of you, not to mention the stuff you have to get for
your own family.
You know the feeling... its enough to turn you into a
regular Scrooge! Bah humbug, indeed!
Well here's your chance to have the best Christmas
youll have ever have. I mean it. No stress, no worry, no
hassle.
Just sweet Christmas memories that will last you and
your family a lifetime.
In the next three minutes I'd like to show you exactly
how you can pick up a nice little bundle of extra cash for
the holidays.
Look, my mom used to tell me, Its not what you get
for Christmas thats important, its what you give. Yea,
it sounded nice, until I hit the mall and spent the rest of
the year paying for the warm, fuzzy feeling I got from
giving to everyone.
Face it the happy moments are well worn off about
mid-July when you are still paying 21% interest for that
$40 tie you bought your boss.
right.
Now, I am not saying that mom was wrong. No, she was
Giving is the most important thing. And there is
12 Days of Christmas Cash Promo
Page 1 of 10
no doubt you get a thrill from seeing faces light up when

you give them killer gifts. I love being someones hero
for a day...and there is nothing sweeter than letting
family know you love them with a well-thought of, quality
gift. It just makes you feel good all over.
Maybe the next best feeling in the world is shopping
without being short on cash. Can you imagine! There are
people out there that can walk into almost any store this
time of year, pick out what they want and slap down the
cash for it. Man! Would that feel good or what?
That is what you could feel like this Christmas. I
wonder how much cash you would need to enjoy that kind of
shopping experience? Would an extra $1,000 do it for you?
How about $2,500? Maybe $3,500 puts you closer to having a
stress-free holiday? Or are you a big spender and need
more like $7,000 to get the job done?
Whatever it is, you have the chance at having it in
your hands before December 24th... and yes I am talking
about this year. Right now.
In fact, if you follow the advice in this letter, by
this time next month you could be well on your way to the
holiday experience of your dreams.
Here's what I'm talking about
This Christmas Well Give You Our Very Best

I know you dont have a lot of time right now. And
probably not much extra cash sitting around either, for
that matter. Theres no shame in that. It's where
everyone is at during this time of year.
So a couple weeks ago, a few of us were sitting around
after lunch, talking about this annoying problem that
almost everyone has this time of year. That's when we came
up with an insane idea
What if we pulled together the best-of-the-best of our
rapid profit generating opportunities to give our readers
an early Christmas gift?
Not something like a cheap watch
from Wal-Mart but a serious gift that they would never
forget.
Page 2 of 10
We even gave it a name... The Twelve Days of Christmas

Cash.
No turtledoves or swans-a-swimming... just nice, warm,
merry-making cash. Doesnt that sound nice!
Im talking about a single package that delivers to
you a dozen of the most powerful and lucrative systems we
have every offered! Remember, lots of people have set
themselves up financially for life by using just one of
these incredible programs. We are going to give you 12 of
them!
Now, listen to this very carefully
How Much Extra Cash Could You This

Christmas?
Every day, for 12 days, you will have a new business
opportunity laid out before you. And I am not talking
about those kind of teaser packages packed with halfexplanations and cheesy come-alongs. That stuff will drive
you crazy and cost you a lot of money. Plus its flat out
dishonest a scam really.
No, what I am talking about here is the full-meal
deal. From A to Z every detail you will need to put 12
cash-making machines together. Every single one of these
programs will give you money right now, well in time for
any holiday shopping you want to get done. Thats why we
call them rapid... they produce cash right away.
Which, of course, is the whole point. You need extra
cash for Christmas right? Well, it wont do you any good to
get and extra $5,000 in February! (Ok, maybe that would be
nice too, but it wouldnt do you any good for this
Christmas.)
There are a few more things you need to know before I
give you the nitty-gritty details to this amazing 12 Days
of Christmas program. Its a checklist of things you wont
need to get started...
You wont need a wheelbarrow full of investment
cash... in fact in most cases less than $150 will get
the job done!
Page 3 of 10
You wont need a warehouse (or even a small closet)

full of products that you have to sell... at ETR we
hate selling and inventory is for the birds!
You wont need to harass your friends, neighbors or
total strangers to get in on the ground floor with
you in some crazy MLM.
You wont need to quit your day job to risk everything
for a couple extra thousand dollars. Like I said, an
hour or so a day should get you there.
You wont need the latest and greatest computer
connected to fattest broadband service available.
(Youll be amazed to read that one of the programs is
so simple that you can launch it from outdated
computer at the local library!)
You wont need a Masters in business or genius level
IQ! (One opportunity you will get is from a gal named
Vicky Smith. Really nice person, but she is the
proverbial blond to a tee... and she is extremely
wealthy from a mistake she made on the Internet...)
And best of all... You wont need to cough up a ton of
money to buy the program. After all this is our
Christmas gift to you!
What you will need is a bit of fire in the belly and a
genuine desire to leave the stressful, cash-strapped type
shopping to someone else this year.
If you dont have that, then I can promise you the 12
gifts we are giving you with this program will be
worthless and you might as well stop reading this letter
right now... you got other things to worry about with your
time.
But, I am guessing you are up for the challenge. Plus,
when you read the guarantee we are attaching to the 12 Days
of Christmas Cash, youll see that you have nothing to
lose. Thats right we have made this opportunity totally
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didnt need the stress of one more thing to worry about
before Christmas.
Page 4 of 10
But Im getting way ahead of myself.
12 Days of Personal Coaching

By the Experts
Let me tell you about a few of the programs or gifts
as we like to call them that you will get with your 12
Days of Christmas Cash package.
Better yet, let me introduce you to a couple of the
experts youll be learning from...
Paul Lawrence is one of the first guys you will hear
from. Not too many years go Paul was dating a gal named
Blanco from Peru. She did not speak a lick of English and
was struggling find a job where she could make minimum
wage. But all that was about to change.
You see, for years Paul had been developing what he
called microbusinesses full blown business ideas that
you could get up and running for less than $100. He
decided to personally coach Blanco on setting one up for
herself. The results were absolutely amazing! It wasnt
long before she was making well over $40 an hour by simply
managing a few employees.
Blanco was not the only one Paul helped. Mike Yale was
another student of Pauls The Quick and Easy Microbusiness
System. I cant tell you whole story here (Paul can get
into it with you later...) but you should know that in
Mikes first month he pulled in $15,000! How would that
impact your Christmas this year?
Heres another man youll get to meet during the 12 Days
of Christmas Cash: Yanik Silver
Yanik is a master at marketing online no matter what
product you are trying to sell.
How good is he? In just 2 weeks he put together a
project that brought in $9,842! Another gal he helped
named Carol Tuttle was able to go from $1,200 a month in
online sales to more than $40,000 a month. And that is
just a tiny peak at the successes Yanik has helped create.
The next one could be you... and before Christams!
Page 5 of 10
Ill tell you about one more before we move one: James
Sheridan. Now you may not believe this and that O.K.
because James loves a good skeptic but he developed an
idea that brought in a stunning $187,296 in 24hours. How
is that possible? Ill let James cover that story, but the
fact is the man understands quick cash! Even if you just
did 10% of that, I can bet youd be one happy holiday
shopper!
Ok, enough of that! I mean I could spend all day telling
you about the amazing success stories our 12 Days of
Christmas Cash presenters have helped created. Youll hear
all about it during the 12 days. For now, here are a few
details on the program-
You Can Join a Group of Elite No Worry

Holiday Shoppers - Cash Wont Be a Problem
The gifts will be wrapped in either an email that
outlines that days special cash cow or a teleconference
where you can speak live with one of our money-making
experts.
The conference calls will be especially powerful... Think
about it, these guys usually charge hundreds (or even
thousands) of dollars an hour to get on the phone and
reveal their financial secrets to clients. Youll be
getting their time for an obscenely low cost that is not
even a fraction of what they typically charge. (I told you
this 12 Days of Christmas Cash idea was insane!)
The 12 Days will begin on December 5th. Once the
program has begun, there is no getting in half way through
even if there were a few more slots open. And yes, the
number of Christmas Cash packages we are offering is
limited. For one thing, several of the conference calls
with include exclusive Q&A sessions that will only be
effective if a select number of participants are involved.
For another thing, we are offering a number of special
bonuses for those who take advantage of this program (Ill
detail those for you in a minute...).
To be fair to our
presenters and participants, well be shutting the doors
once the limited slots are filled up.
Let me explain what I mean
Page 6 of 10
You May Never See This Lineup of Rapid

Profit Superstars Again...
Registration is going to be first-come, first-serve. So,
if you are going to think about it for a while, fine, but
keep in mind, a deal like this is sure to fill up fast. I
guess you should also know that it is not likely that we
will have this kind of laps in our reasoning again anytime
soon!
Now, Consider this incredible line up of opportunities...
Dec 5th: James Sheridan Instant Internet teleconf
call
Dec 6th: Paul Lawrence Microbiz teleconf call
Dec 7th: Paul's Holiday biz-opp special report
Dec 8th: Special report (Mike Litman ?)
Dec 9th: Mark Smalley son's new biz-opp teleconf
call
Dec 10th: James Sheridan Golden Backdoor teleconf
call
Dec 11th: Special report (Brian Tracy ?)
Dec 12th: Mark Smalley PCD teleconf call
Dec 13th: Special report (Matt Furey ?)
Dec 14th: Holiday opportunities teleconf call
(multiple speakers)
Dec 15th: Yanik Silver (?) teleconf call
Dec 16th: Rich Schefren Clickbank and review site
opp
Dec 17th: Special report
You see now what I mean by the best-of-the-best
opportunities, dont you! Every one of these guys has
helped make people like you and I very rich! The programs
they produce are just incredible!
Whats all this worth to you?
The Value of Our Christmas

Gift To You is Almost Immeasurable
If you went out and bought these programs individually
you would be spending literally thousands and thousands of
dollars. Frankly, some of these presenters are so exclusive
Page 7 of 10
and so busy you likely couldnt ever sit down with them and
pick their brains for business ideas no matter how much
you were willing to pay.
Luckily, at ETR we have been working with most of them
for years now. I guess, you could say that we called on a
couple of favors so they would be willing to be a part of
this Christmas Cash program... or maybe they just got bit
by the same crazy Christmas bug that we did!
Whatever the reason, you are the one that will rake
enough cash to make this Christmas your best one ever...
but only if decide to be a part of the exclusive group of
individuals that will join us for those 12 magical days.
I promised you that this unheard of offer would not
bleed you dry of any Christmas funds you may have stashed
away.
Ill bet you are wondering about that promise now.
Theres an Open Secret Here That

Could Change Your Life!
I mean, if you know anything about Brian Tracy, you
know he is not cheap. Would it make you really nervous if I
told you that Yanik Silver has an apprentice program that
goes for thousands? Those are just two of our presenters!
To be honest with you, it would be well worth it if
you spent a couple of thousand or more on the 12 Days of
Christmas Cash. Why? Because the open secret here is that
not only can you take these 12 ideas and easily generate
over $4,000 of EXTRA cash in the next few weeks before
Christmas, but you could use them to totally change your
financial future forever!
Make no mistake about it! Sure, we are talking about
putting a bit of extra dough in your pocket for the
holidays. But, if it works in December, dont you think it
would work in January, or February, or the rest of the year
for that matter? Sure it would! In fact, every one of
these ideas has been proven time and time again to do just
that.
Page 8 of 10
And just imagine we are giving you 12 of them a

dozen of our best, fastest and most rewarding programs
all wrapped up in one incredible 12 day feast!
The best part of getting so many programs is that you
can choose the one you like the most. Dont feel
comfortable with Microbusiness models? No problem! Focus
on the Internet opportunities. Not a techie kind of guy?
Ok. Fine. Develop one of the hassle-free broker businesses.
You get the idea just pick one and watch the money roll
in!
The $77 Christmas Gift

Nervous yet about the price? Well, you dont need to
be because you are not going to pay anywhere near a couple
of thousand for this golden opportunity.
For the next 2 weeks (or until the slots fill up) we
will be offering the 12 Days of Christmas Cash for a small
$77 registration fee.
Rub your eyes and read that number again (I know I am
because I cant hardly believe I am saying it!).
Thats right. For just $77 you can have access to all
12 opportunities... opportunities that can give you
thousands of dollars in extra Christmas cash this year and
potentially change your financial life forever.
Now, if that was not generous (or insane) enough we
are going to throw in a couple of real gifts for you
bonuses that will definitely make your Christmas merry and
bright.
Bonus #1 something really nice that Patrick is
going to tell me about later
Bonus #2 another one of those great gift ideas
from Patrick
Bonus #3 this one is Wills idea. Its a dandy
These bonuses alone are worth $XXX!
Best of all I want to give you the gift of peace-ofmind. Here is our unconditional, rock-solid guarantee that
we are wrapping the 12 Days of Christmas Cash in...
Page 9 of 10
When you properly implement any one of The 12 Days of

Christmas Cash program opportunities you are guaranteed to
generate over $2,000 of extra Christmas money before
December 24, 2005 or receive a $155 refund. That is double
your money back! Furthermore, if you are not completely
satisfied with each and every of the 12 programs, we will
refund you every penny of your registration money no
questions asked.
Now how could an offer get fairer than that? You have
nothing absolutely nothing to lose from becoming one of
the exclusive members of our 12 Days of Christmas Cash
program.
The only thing let to consider is what you are going
to spend your extra money on this year!
Take advantage of this extremely rare Christmas
opportunity. Click on the Order Now button right now.
Remember, space is limited but the 12 Days of
Christmas Cash opportunity is endless. Act fast and this
year you could be enjoying the best Christmas ever.
Merry Christmas,
Whoever is going to sign this letter
P.s. Its not like I need to throw another gift out to you,
but heres one anyway. If you register for the 12
days of Christmas Cash in the next 24 hours, I will
immediately email to you the special report Name of
Special Report. Fred Smith took the ideas in this
report and turned over $2,500 in less than 72 hours.
So what are you waiting for? Click the Order Now
button before we regain our sanity and pull the whole
program...
Page 10 of 10
A Picture of an extremely nice Porsche...

A 30-minute drive...
A quiet hilltop overlooking the lake...
National divorce statistics...
A picture of a happily married couple...
Surprisingly, they all have
something in common.
Even more surprising is how it could change
your life...forever.
Wednesday, August 10, 2005
Dear Fellow Married Man (Happily or otherwise),

About a year ago I was reading in Forbes magazine and came
across a full-page ad. At first the ad amused me. Then it had
me concerned.
After a while it scared me right down to my boots. Haunted
me really.
The ad showed a rear facing shot of a top-of-the-line
Porsche Carrera GT. The photo of this $440,000 sports car
covered virtually the entire page. The caption below the car
simply said, Judy Hill Attorney at Law and gave her contact
information ... somewhere in New Jersey.
To be honest with you, at first I was puzzled. I was
having a hard time making the connection between this incredible
driving machine and an attorney in New Jersey.
Maybe I was too caught up in admiring the sleek lines and
imagining that I was sitting in the drivers seat, feeling the
raw power of accelerating from 0-60 in 3.9 seconds (you can get
the Porsche GT2 for half the price but it will only do that 0-60
run in 4.0 seconds).
That is when I noticed the license plate.
read...
It simply
Over, please...
Page 2
Was His
Ouch.
Now I understood. Ms. Hill was a divorce attorney and from
the looks of it, a good one.
The more I thought about that clever ad the more I disliked
this Judy Hill. Hey, lets face it, with national divorce rates
at over 50%, the odds are that you, or I, or both of us could one
day get a call from Hills office.
Im just as tough as the next guy, but the thought of that
call makes me cringe. It just sounds downright ugly. You know
what I am talking about, dont you.
The Solution was just 30 minutes away
Im pretty sure both of us have seen a nasty divorce or two
in our day. You think that is why those people got married? Just
to endure the emotional, financial and physical stress of being
put through the grinder in some attorneys office like old Ms.
Hill?
Not me.
Too expensive. Too painful. Too much.
The thought of a LONG, HAPPY marriage was, and, is much,

much more appealing for me. I never talked with anyone who has
been inside the divorce grinder that felt different. If you have
been there, I am sure you can relate.
But I have a secret for you. It is a simple secret that
will keep the flame burning, mend any broken fences and make sure
that old picket fence stays shiny and white. And as the old
saying goes, When momma is happy, everyone is happy.
I found the secret on a quiet drive through the rich
farmland and rugged mountains outside of town.
An Envelope Containing Happiness
It all started one day after I had finished working on a
huge project for one of my clients. As a thank you my client
gave me an envelope.
Inside this plain looking envelope I found a gift
certificate to the Yacht Basin Restaurant for $100 and this note
attached to it--
Next page please...
Page 3
A couple of years ago my wife and I discovered a

quiet restaurant just outside of town. I take her
there almost once a week now. Life is good...
better than ever really. This should get you
started. Thanks for your work on the project
Buzz
Something about the way he wrote that note caught my
attention. I guess Was His was still rolling around in my
head. At any rate, the next Friday night I found myself driving
down a quiet country road toward the lake.
It was a quiet road but the company was even more quiet.
You know that uneasy, uncomfortable feeling? Yep, that was it.
My wife was, well, a bit skeptical. I cant imagine why, it had
only been 10 years since we went on a date together.
But all that was about to change.
Unexpected Surprises... And Some Magic
The first ice-breaker on our date came when we pulled up to
the Yacht Basin Restaurant. Sitting on top of a good-sized hill
that gently slopes down to the edge of a pristine, crystal clear
mountain lake, this secluded restaurant commanded a breath taking
view.
Snow capped mountains
Rich, untouched forestlands
And a sky so big and blue you couldnt help but begin to
relax and daydream when you looked at it.
Sitting in the parking lot, my wife took a deep breath and
reached over and took my hand. Now we were getting somewhere!
Walking into the Yacht Basin we were taken aback again.
While the outside of the building had been nothing to speak of,
the inside whispered two words to you
Peace and romance.
Obviously the decoration theme was nautical. All the
mystery, excitement and romance of the sea had somehow been
captured inside that comfortable dining hall.
Every table was set for two, the lights were low with
bright candles burning... not those cheap plastic oil-filled wick
things... real candles.
Over, please...
Page 4
Classical music played softly, almost inaudibly, in the

background.
The entire west wall of the restaurant was glass, giving
every table the best seat in the house to soak in that
incredible view.
My wife put her arm around me as we were escorted to our
table. Now we were really getting somewhere.
I know what you are saying after my flowery description of
this place: This guy is going to spend his $100 gift certificate
on the first night. My thoughts exactly as we sat down.
Wasnt I surprised.
When the waitress came with our menus, I told her I had
this gift certificate. She asked to see it. When I gave it to
her she opened it and read Buzzs name on it.
Instead of pushing a drink on us or some greasy appetizer,
she looked up and started talking to me about Buzz! How is he
doing?, How is Jane? (That is Buzzs oldest daughter), etc
She knew the whole family like they had been friends for years!
Now
gives me
personal
proud of
I have to tell you. I like personal service. Kind of

a kick when people remember my name. But my wife LOVES
service. And more than that, we are both obsessively
our kids.
I could see the spark of excitement and enjoyment dancing

in my wifes eyes. This was getting better by the second.
By now we were both feeling so relaxed and enjoying each
others company so much that I could have cared less if the meal
cost me twice the amount on that gift certificate. There was a
magic here that had re-sparked the electricity we had when first
dating.
Shoot, I would have paid 4 times my gift certificate for
that feeling.
So I didnt even look at the prices when we both ordered.
I got the Seafood Baked Medley (I love seafood, but never get it
because my wife hates it) and my wife got the Hickory Center Cut
Sirloin.
I wont bore you with the details of the rest of the meal,
except to tell you that my wife has a bit of a flare for fine
foods. It was the best steak she has ever eaten. My seafood
dish was no less spectacular.
Page 5
When the waitress brought us the check she found that my

wife had moved her chair around the table next to mine. With my
arm around her and her head resting comfortably on my shoulder we
sat gazing out across the lake as the last rays of daylight
burned softly on the water.
I picked up the check ... only $34.95! ... already paid out
of the gift certificate and cash for change not another gift
certificate. Two chocolate mint truffles accompanied the check.
My wife got both of them (I hate chocolate I know crazy).
We left the Yacht Basin Restaurant that night arm in arm.
As I opened the door to the car, my wife drew me in for a long
passionate kiss.
Then she said, Lets hurry home. We have a date to
finish.
Now I understood the note my client had written to me.
Life is good better than ever really, is what he had
said.
Experience the Magic For Yourself
Almost a year later, and over 30 dates with my wife at the
magical Yacht Basin Restaurant, I really understand.
I know what you are thinking, It cant really be all
that. Yeah, I was skeptical at first too. But believe me, I
havent even scratched the surface of how good it is.
So dont take my word for it.
yourself.
Experience the magic
Grab your calendar. Find next Friday or Saturday. Write

down Date Night Yacht Basin Restaurant. Oh, and be sure to
tell your wife! (I know communication is not a strong male
characteristic but stretch yourself just this once.)
Inside this letter you will find a special certificate to
make the date night just that much more valuable. It is a Honey
Pass.
What is a Honey Pass?
It means your wife eats FREE. Anything on the menu...
including her drink... including her appetizer. Free.
Over, please...
Page 6
But set that date today. Youll notice that your Honey
Pass expires in 14 days. Missing this opportunity would be a
big mistake... huge.
I promise you it will be a magical night of relaxation and
romance like you have not had in years. The lasting effects on
your marriage and your relationship will be just as impacting.
How sure am I?
90 days sure.
If you come to the Yacht Basin Restaurant and it is not

everything (and more) that I have boasted it to be, give them a
call within 90 days, tell them how much you spent on that first
date night and they will give you a complete refund... plus $20
for your gas and travel troubles.
Have you ever heard of restaurant offering anything like
this? Neither have I. But then again I have never had something
so positively impact my marriage as our weekly date night to the
Yacht Basin Restaurant.
Set the date today.
Oh, by-the-way, I recently ordered new plates for our two
cars.
Tgthr Frvr and Tgthr Frvr2.
Well see you there Friday night.
Life is good,
Stan Jones
Restaurant and Food Services Consultant
PS
It think it is only fair to tell you that my client is

Darden Restaurants ... you know owner of Olive Garden, Red
Lobster, Smokey Bones, and Bahama Breeze. But, ssshh, that
little tidbit doesnt really need to get out, does it?
PPS
I almost forgot to mention a little known secret. Yacht

Basin Restaurant owns a beautiful old 110-foot sailing
yacht that they moor at the docks just below the
restaurant. Every Friday, late afternoon, they set sail
around the lake with a few lucky couples. The voyage is
about an hour... and its free. Show up around 4:30pm and
there is a good chance youll be on your way...
Some events only happen once in a lifetime.
They are magical, special

moments that define our memories and create who we are.
Such precious experiences should not be tainted by poor food, mediocre

service and untimely mishaps. We have all been to these types of
events perhaps event hosted one.
Working with Majestic Catering will bring you unparalleled peace of mind.
Whether it is a wedding, executive luncheon, or corporate party, you can
be sure that the food, service and personal attention will exceed the
highest expectations of even the most discerning guests.
With professional specialists on staff who have over 50 years of

combined experience we are prepared to meet your every need
David Boswell ~ Award Winning Master Chef. Creating cuisine
that will thrill your senses and astound your guests.
Kristine Boswell ~ Professional Wedding and Event Planner.
Indulge yourself with the finest service available.
Biff Gwilliam ~ Professional Photography and Video. Freeze
each special moment in time with vivid clarity.
Linda Gerlach ~ Pristine Wedding Cake Creations. Cakes that
will be the hallmark of your event.
Pam Whitney ~ Exotic Flower Arrangements. Bouquets and
settings so beautiful even Mother Nature will blush.
Majestic Catering
because some moments are too pr ecious to waste.

Reserve your appointment today and
begin planning the event of a lifetime.
By Appointment Only (801)
574-3357

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615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ joshua@earnmorecopy.

Best Ive Seen

Most important to you, Im a direct mail

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In addition to writing copy, I also work with many of my clients as a

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Help Our Moral Environment (H.O.M.E)

From his office in the quaint town of Springville, UT, Joshua

How: For copywriting, I

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