SHANKARLAL AGRAWAL COLLEGE OF

MANAGEMENT STUDIES, GONDIA

A SYNOPSIS
ON

" A STUDY ON CUSTOMER SATISFACTION TOWARDS

SERVICES PROVIDED BY BANK OF INDIA"
For the partial fulfillment of Degree Bachelor Of Business
Administration R.T.M. Nagpur University, Nagpur
Under the guidance of

PROF. PAWAN PANDAY

Submitted By

SANKET C. SONWANE
BBA III YEAR
DEPARTMENT BACHELOR OF BUSINESS ADMINISTRATION
SHANKARLAL AGRAWAL COLLEGE OF MANAGEMENT STUDIES,
GONDIA,
SESSION 2013-2014

INTRODUCTION
A Mutual Fund is a trust that pools the savings of a number of investors who share a
common finnacial goal. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned through these
investments and the capital appreciations realized are shared by its unit holders in the
proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable
investment for the common man as it offers an opportunity to invest in a diversified,
professionally managed basket of securities at a relatively low cost. The flow chart below
describes broadly the working of a mutual fund .

OBJECTIVE OF THE STUDY

The objective of the research is to study and analyze the awareness level of investors
of mutual funds.
To measure the satisfaction level of investors regarding mutual funds.
An attempt has been made to measure various variables paying in the minds of
investors in terms of safety, liquidity, service, returns, and tax saving.
To get insight knowledge about mutual funds
Understanding the different ratios and portfolios so as to tell the distributors about
these terms, by this, managing the relationship with the distributors.
To know the mutual funds performance levels in the present market.
To analyze the comparative study between other leading mutual funds in the present
market.
To know the awareness of mutual funds among different groups of investors.

RESEARCH METHEDOLOGY
METHOD OF DATA COLLECTION
Sources of Data collection
Marketing research signally either primary or secondary.lt is the process of
systematic gathering according and analysis data from customers from the competitors
and the market.
a) Primary sources:i.

Direct Primary sources: Observation

ii.

Indirect Primary sources: Telephone Interviews, Questionaries , etc

b) Secondary sources;i.

Personal Document

ii. Public or official Document

2) Tools of Data collection
a. Observation method
b. Interview method
c. Questionnaire method
Survey method

ANALYSIS OF DATA
Data will be collected through above said source and data analysis will be
done through proper research.
FINDINGS
Findings of the Study will be produced after the data analysis.
SUGGESTIONS

Suggestion will be based on the findings after the analysis of data.

CONCLUSION
Conclusions of the study will be produced in Executive Summary.
BIBLIOGRAPHY
WEBSITES: www.moneycontrol.com
www.icicipruamc.com
www.amfiindia.com/research-information