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SYNOPSIS
ON
A Study On Sales Promotion Strategies Adopted By
SONY CAMERAS With Reference To Gondia Regions
Submitted to
The Department of Business Administration
N.M.D College, Gondia
CHAPTERIZATION
1. Introduction
2. Company Profile
3. Research Methodology
4. Data Analysis, Tabulation and Interpretation
5. Findings
6. Conclusion
7. Recommendations and Suggestions
8. Bibliography
1. INTRODUCTION:
Definition
Marketing is a social and managerial process by which individuals and groups obtain what
they need and want, through creating, offering and exchanging products of value with
others.
2. COMPANY PROFILE:
Sony's current financial difficulties are tied into its corporate culture which were stated over
30 years ago. With such a large multinational corporation, greater planning and more use of
strategies should be pursued. Sony could start with the implementation of a new mission
statement, with profit and benefits of the company tied more closely to everyday operations.
Internally, the four forces, the management, the designers, the production and the marketing
should achieve better communication and cooperation.
3. RESEARCH METHODOLOGY:
The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and
other research techniques, and could include both present and historical information.
4. OBJECTIVES
1.
2.
3.
4.
5.
Customer satisfaction, growth of SBI, services of SBI ATM, percentage of people having
ATMs of SBI are analyzed. Financial, strategic, operational factors are considered.
c. Limitations of study:
1. Time constraints as limited time for the survey.
2. Biased reply of many people.
3. While calculating percentages, approximations are made to the nearest figure.
6. Findings:
Findings will be based on data analysis and interpretation.
7. Conclusion:
From the study it is concluded that most of the customers preferred sony brand of products.
8. Suggestions and Recommendations:
It is based on the findings after the analysis of data.
9. Bibliography:
http://www.wikepedia.org
http://www.sony.co.in
http://www.google.com