ACKNOWLEDGEMENTS

"Accomplishment of any task necessarily depends upon the willingness and enthusiastic
contribution of time and energy of many people."
From the starting till the completion of this project, there are many people without whose
assistance all my efforts would have been fruitless. I, therefore, acknowledge all who
generously helped me by sharing their time, experience and knowledge with me without
which this project would have never been accomplished.
I must express my gratitude to my Project Guide Mr. Raj Kumar Kathuria and Ankit
Kathuria whose perceptive guidance, constant encouragement, constructive criticism
and affection were the light of guidance during my tenure of my work.
It is my privilege to express my profound thanks and gratitude to Prof Dr. A.S. Pandey
my internal guide, who has been constant source of inspiration and encouragement to me.
I owe my wholehearted thanks and appreciation to our Program Coordinator Dr. Rekha
Rani and Academic Coordinator Mr. Rajesh S. Pyngavil for their cooperation and
assistance during the course of my project.
I would like thank our College Director Dr. S. Chaturvedi for giving us an opportunity
to gain practical experience and improve our management skills by becoming a part of
the corporate sector.
Finally, I would like to state that the project not only fulfilled an academic requirement,
but would also help me in future endeavors in the years to come.
(Kapil Garg)

CONTENTS
S No.

TOPIC

Page No.

Certificate(s)

Acknowledgements

List of Tables

iii

List of Figures

iv

List of Symbols

Executive Summary

vi-vii

Chapter-1 : Profile of the Company

1-17

Chapter-2 : SWOT Analysis of the Company

18-23

Chapter-3 : Data Collection & Presentation

24-48

10

Chapter-4 : Functional Analysis of the Company

49-54

11

Chapter-5 : Summary & Conclusions

55-57

12

References/Bibliography

13

Annexure

58
59-62

List of Tables
Table No.
1

Title

Page No.

Present Leadership

16
2

SWOT Analysis

19

Promotion Mix

26

Ratio Analysis

47-48

List of Figures
Figure No.
1

Title

Page No.

Turnover of the company

3

11

Organizational Structure

13

Market share of the company

15

SWOT Analysis

18

Distribution Channel

34

Product Life Cycle

35

Product Development Process

36

Performance Appraisal

37

Categorization of Work Force

38

Current Ratio

39

10

Quick Ratio

40

11

Operating Profit Ratio

41

12

Gross Profit Ratio

42

13

Net Profit Ratio

43

14

Long term Debt Equity Ratio

44

15

Total Debt Equity Ratio

45

16

Fixed Assets Turnover Ratio

46

List of Symbols
1

Rs

Rupees

Cr

Crores

&

And

EXECUTIVE SUMMARY
This project report includes the analysis of Financial Statements and analysis of market
competitors with the aim to understand the Profitability, Liquidity and Efficiency of the
company J. K Tea.
The main objectives of this Study is to evaluate the performance of the company by using
ratios as a yardstick to measure the efficiency of the company, Interpret the financial
statement so that the strength and weakness of a firm Historical performance and current
financial condition can be determined., To understand the liquidity, profitability and
efficiency position of the company during the study period, To make comparisons
between the ratios during different periods, and To offer appropriate suggestions for the
better performance of the organization .
The Chapter 1 of the project report includes the profile of the company, the nature of the
company, its product range, organization structure, market share and market position,
mode of data collection for the project. J.K Tea Estates is tea production company and
insight agency in north India .Company motive is provide best quality product by
customer orientation. J.K tea provide best quality by the use of tea cleaning, blending and
packaging Services. The research project covered all the functional areas of J.K tea Pvt.
Ltd in tea industry.
The 2nd Chapter deals comprehensively with the SWOT analysis. The analysis shows the
various opportunities, strengths, weaknesses and threats. The chapter also entails best
USP and practices and variation from classroom study. It also covered best practices/ usp
that the J.K tea Pvt. Ltd. follows in different functional area such as Marketing, HR,
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Finance, inventory management, Operation Management, Logistics, use of it etc with the
variation in practices followed by the company.
The 3rd Chapter of the project explained about the data collection and Presentation
which is divided to two parts the part is data collection which contains the data collection,
the company showed their marketing, human Resource management, Finance, operation
management and technology strategy used in the organization in order to achieve in
objective, Presentation of the demographic variables of the respondents in the form of
tables and identifies the significant relationship with different variables and the suitable
selected interpretation and inference are identifies.
The 4th Chapter contains a detail description of the functional areas of the company. A
comprehensive description is given regarding the Marketing department, Human
Resources department and IT department. J.K tea engages itself in various market
research activities. The Operations department handles the questionnaire, laptops, and
other devices from field offices to the venues. The IT department looks after the software
used like Tally ERP 9 and Excel sheets.
The Chapter 5 of the project explained the summary and conclusions, the chapter
compromise of finding lesson learn and suggestion. In the first part, researcher presented
the finding, this are to be presented and supported by facts & figure in narrative form and
be called out from chapter four in the second part, researcher presented the lesson learnt
and comments on their experience about the working environment obtaining in the
company. Suggestions based on the data collection and analysis of the previous chapter.
Main suggestion given by researcher that J.K tea must offer high margin discounts and
benefit to the retailers so that they can promote more J. K tea Product.
7