Professional Documents
Culture Documents
CONTENTS
Page No.
1.
Introduction
2.
Objectives
3.
Programme of Work
4.
Challenging Task
5.
6.
7.
Registration
8.
Attendance
9.
Discipline
10.
Evaluation
11.
12.
13.
Annexures
11
Annexure - I
21
Annexure - II
22
Annexure - III
23
Annexure - IV
24
Annexure - V
25
Annexure - VI
26
FOREWORD
To propel Indian agriculture in 21st century the quality, technical skills and
management of agricultural manpower must improve in consonance with rapidly changing
needs of our society at local, state, national and international levels. The agricultural education
is being imparted to the tune of current and future realities in the State and Country. Large
investments in infrastructure, extension network and scientific institutions of agriculture will
be fruitful only when better human resources are developed by higher agricultural education.
I strongly believe that high quality agricultural education is the basis for agricultural growth
in our state and country.
Agriculture produce is valued in the present day market only when its quality is
good. Today knowledge is power in every business in general and agribusiness in particular.
Therefore, virtual Agribusiness Knowledge Exchange (AKE) platforms are being established
in the country to facilitate the knowledge flows and networking among stakeholders in the
agricultural value chain. In these platforms commercialization of agricultural technologies is
one of the main activities. In addition, the AKEs are permitting agribusiness companies to
operate from their facilties. This major activity in public, private and public-private partnership
sectors amply signifies importance of the Business angle of agriculture. Also, this recent
and path breaking initiative clearly indicates that the agricultural education must include
hands on training to students on agribusiness.
Keeping these points in view and to empower the graduates to successfully meet
the challenges ahead of them the ANGRAU introduced a 20 credit load Experiential Learning
Programme (ELP). I strongly believe that after successful completion of B.Sc. (Ag.) degree
programme with ELP as one of the main components the graduates will become Job
providers rather than job seekers. I also hope that the ELP designed in this document
provides the students with ample hands on experience to effectively become successful
entrepreneurs and earn profits with dignity.
I know that in the present day highly competitive business world, where change is
the rule, scripting a manual of this nature is very difficult. The contents and strategies
mentioned revolve around Think globally and act locally. I compliment the sincere efforts
of Dr. T. Yellamanda Reddy, Dean of Agriculture and his team who are associated in bringing
out this AELP manual.
14-12-2010
Hyderabad
P. Raghava Reddy
Vice-Chancellor
1. INTRODUCTION
In the recent revised curriculum for the B.Sc.(Ag.) degree programme, which is followed
from the academic year 2007-08, the Indian Council of Agricultural Research has recommended
a new initiative called EXPERIENTIAL LEARNING PROGRAMME. The primary aim of this
initiative is to remove the weaknesses in the earlier higher agricultural education system and
to develop a cadre of skilled professionals who can create their own enterprises. Therefore,
the course design of experiential learning is aimed at competence development through
knowledge in all aspects of enterprise management so that the graduates have complete
understanding of field problems, project development and execution with an end to end
approach. Emphasis has been laid on developing skills for career in agri-business and agriclinics. It is expected that the experiential learning programme will bring professionalism and
practical work experience in real life situations to students. In order to bring in high quality
entrepreneurship skills and commercialization of technologies enterprises have to be
established and run by the students with the assistance of the teachers.
2. OBJECTIVES
The objectives of the experiential learning programme are:
To develop the students as skilled professionals through practical work experience in real
life situations
To develop technical and managerial competence in students in commercialization of
technologies
To train the students in high quality entrepreneurship skills in all the aspects of enterprise
management
To mould the students as job providers rather than job seekers
3. PROGRAMME OF WORK
3.1 General
The experiential learning programme consists of activity equivalent to 20 credits in a
semester. The students shall be attached to any one of the experiential learning units.
Programme consists of starting or running the agriculture based enterprises. The student
who joins the unit has to perform the duties or functions as suggested by the Director of
the enterprise
A unit of E.L shall have 6 -10 students
The student shall attend the EL unit regularly and be present in the unit all the working
hours of the day
1
First Week
Business plan
Second week
Marketing plan
Third week
Launching of enterprise
Forth week
The data, information etc., as given in the programme has to be collected and analysed
by the student
3.2. Review Meeting
All group leaders and students of the E.L. units in the college shall be present
For technical and marketing in old colleges students may be made into two batches and
in new colleges one batch
30 minites
2 hours
30 minutes
Expert
1 hour
1 hour
1 hour
Teachers responsible
CEO
Directors
3.4.Weightage
CEO
: 2 credits
: 6 credits
Managing Director
: 2 credits
Accounting
Auditing
Balance sheet
50% to Students
10% to Director
40% to Enterprise
This is a formal statement of a set of business goals, the reasons why they are attainable,
and the plan for reaching those goals.
executive summary
business description
industry background
competitor analysis
market analysis
marketing plan
operations plan
management summary
financial plan
Marketing plan is the details of the necessary actions to achieve marketing objectives. It
can be for a product or service, a brand, or a product line. Marketing plans cover between
one and five years. A marketing plan may be part of an overall business plan. Solid
marketing strategy is the foundation of a well-written marketing plan. While a marketing
plan contains a list of actions, marketing plan without a sound strategic foundation is of
little use.
4. CHALLENGING TASK
The student will be given a Challenging Task (CT) to prepare a business plan to establish
his her own enterprise.This task should address question like how he plans to become
a job provider rather than job seeker with the knowledge that he gained during the degree
programme in general and ELP in particular. By the last week of the programme the
student shall submit the report on Challenging Task. The weightage for challenge task is
25 marks
4
Director : Head of the experiential learning unit who will operate the enterprise on
business lines
ii.
Adviser/s (Finance & Marketing) : The teacher who will assist the group of students
in financial and marketing aspects of the enterprise
6. CONSTITUTION OF BOARD OF DIRECTORS
Each college shall have a Board of Directors. The main function of the Board is to
guide the commercial activity of the college. The board meets once in a month to review the
progress of the business, plan new business and to take policy decisions for improving the
business. The board consists of the following members:
Outside Directors : Two outside directors shall be selected from the local successful
business people
Selecting, appointing, supporting and reviewing the performance of the chief executive
In addition to the above functions the M.D. and C.E.O. shall have the following
responsibilities
6.2 Chief Executive Officer (CEO) : The Head of the Department of Agricultural Extension
of the college
He shall have the overall responsibility for the implementation of Experiential Learning
Programme
Supervise and execute the programme
Shall ensure that proper records including evaluation of documents of the students are
maintained at the academic section of the M.D.s (Associate Dean) office like RAWEP
6.3 Managing Director (M.D) : The Associate Dean of the college
He is responsible for experiential units of the college
He works for the profitable running of the enterprises
7. REGISTRATION
7.1. Title: Experiential Learning Programme: 20 Credits
7.2. Semester: The eighth semester of the UG degree programme is set apart for Experiential
Learning Programme as On-Campus programme
7.3. Duration: 120 continuous days in which all Sundays and public holidays are working
days
7.4 Eligibility
The students shall have completed all the courses of second year of B.Sc. (Ag) and
register all the third year courses and completed successfully all courses except 6 of the
third year standing are eligible for registration of EL programme. The registration for EL shall
be done at the College concerned after clearing hostel and other dues. The allotment of EL
units, registration shall be done on the first day, orientation on second day and the registration
and orientation of the remaining students, if any, on the third day. Registration would not be
permitted after these days under any circumstances. The students then proceed to the EL
Unit to which they are allotted.
7.5. Orientation
During the orientation programme, the following aspects are to be covered.
(a) Location of the EL unit allotted
(b) Objectives of programme
(c) Organizational aspects of programme
(d) Items of work to be attended by the students
6
Commercial floriculture
Nursery management
Protected cultivation
Post harvest technology of spices, plantation crops, medicinal and aromatic crops
10
Marketing Management
Land
Building, Godowns
Equipment
Machinery
Transport vehicles
Raw material
Lubricants
Electricity
Wages(daily)
Others
Salaries
Insurance
Taxes
Telephone bill
Stationery
iv. Balance Sheet of the firm for the last financial year
12
v. Sources of funds
Owned
Borrowed
Non institution
Liquidity ratios
Current ratio
Cash ratio
Interval measure(days)
Leverage ratios
Profitability ratios
Earning power
Valuation ratios
Price-earning
Yield
Duration
Total production
Change in price
Product differentiation
Names of close competitor firms
Improvement in sales over last year
Promotion measures
a) Advertising through media : Print/Electronic media / demonstrations
b) Sales promotion
c) Personal selling
d) Publicity
Problems faced in Marketing the products
Top executives
Workers/ Laborers
15
Environment laws
Company laws
Product registration
Price
Determing competitive price
i. Cost based method
ii. Competition based method
iii. Loss leader pricing
iv. Follow the leader pricing
v. BEP pricing
Promotion
A) Paid Forms
1. Advertisements (print and electronic media)
i.
Pamplets
ii.
Banners
iii.
Hoardings
iv.
News papers
v.
Magazines
vi.
TV
vii.
Radio
Door to door, no. of sales person required, salaries and total costs. (Costs
includes salaries, transportation charges etc)
17
Total debts
Total assets
18
Months
a
Debtors turnover ratio
Gross profit a
x 100
Net sales
19
Earnings yield
Operating ratio
(higher ratio indicates
more expenses)
Acid-test ratio
Current assets a
Current liabilities
Assets
Equity shares
Long-term debt
Long-term loans
Investments
Debentures
Stock
Creditors
Bills receivable
Bills payable
Debtors
Cash in hand
Cash at bank
20
13. ANNEXURES
ANNEXURE - I
(E.L. Unit internal evaluation Evaluation)
ID No.
2.
21
22
Note:
S.No.
I.D. No.
A
General
information
(20 m)
B
Analysis of
alternatives
(20)
C
Marketing
plan
(20)
E
Financial
analysis
(20 m)
External exper II
Technical
plan
(20 m)
Each student should submit his/her own independent project. No repetation is allowed
External expert I
Name of student
ANNEXURE - II
F
Total
(100 m)
G
Reduced
to (25 m)
ANNEXURE - III
(E.L. unit external evaluation)
S.No.
Name of student
I.D. No
EstablishProduct
Income
Total
ment
Generation Generation
(10 m)
(10 m)
(5 m)
(25 m)
External expert I
External exper II
Note:
23
ANNEXURE - IV
DIARY OF THE STUDENT
_____________________________
2.
I.D.No.
_____________________________
3.
_____________________________
4.
5.
6.New Experience gained during the week and experience or skills that I would like to gain
7.
24
8.
9.
________________________
ANNEXURE - V
ACHARYA N.G.RANGA AGRICULTURAL UNIVERSITY
AGRICULTURAL EXPERIENTIAL LEARNING PROGRAMME
NAME OF THE COLLEGE ________________
Certificate
Certified that this is a bonafied record of practical work done and data collected by Mr/
Kum/ Smt. ________________________________________ I.D.No.__________________
during second semester of final year B.Sc(Ag) course during the academic year
_________________.
25
26
Note:
S.No.
I.D. No.
Total
(100m)
Grade
Point
Associate Dean
I
II
III
Internal External External
(50m) (CT) (25m) (EL Unit)
(25m)
Remarks
Consolidated report of the college shell be sent by the Associate Dean in the same format to the University
Name of student
sections
ANNEXURE - VI