Marketing Plan

Content
1. INTRODUCTION......................................................................................................4
2. COMPANY INFORMATION................................................................................4
2.1 Company background information......................................................................4
2.2 Mission statement.................................................................................................4
2.3 Business objectives..............................................................................................4
2.4 Business strategies...............................................................................................4
2.5 Company structure...............................................................................................4
2.6 Management team................................................................................................4
2.7 Department communication.................................................................................4
3. MARKET RESEARCH & ANALYSIS.................................................................4
3.1 Industry overview.................................................................................................4
3.2 Market opportunities............................................................................................4
3.3 Income growth.....................................................................................................4
3.4 Market segmentation............................................................................................5
3.5 Competitors..........................................................................................................5
3.6 Competitors’ products..........................................................................................5
3.7 Competitors’ customers.......................................................................................5
3.8 SWOT analysis.....................................................................................................5
4. PRODUCT STRATEGIES.....................................................................................5
4.1 Product attributes.................................................................................................5
4.2 Branding...............................................................................................................5
4.3 Product classification...........................................................................................5
4.4 Product levels.......................................................................................................5
4.5 Packaging.............................................................................................................5
5. PRICING STRATEGIES........................................................................................5
5.1 Overall pricing strategies.....................................................................................5
5.2 Pricing in detail....................................................................................................5
5.3 Position diagrams.............................................................................................5
6. PROMOTION STRATEGIES................................................................................6
6.1 Objectives.............................................................................................................6
6.2 Advertising...........................................................................................................6
6.3 Sales promotion....................................................................................................6
6.4 Sponsorships........................................................................................................6
6.5 Promotion mix budget..........................................................................................6
7. CUSTOMER STRATEGIES..................................................................................6
7.1 Customer behaviors..............................................................................................6
7.2 Influencing factors...............................................................................................6
8. DISTRIBUTION STRATEGIES............................................................................6
8.1 Distribution channel.............................................................................................6
8.2 Warehouse............................................................................................................6
9. SALES & FINANCIAL FORECASTS..................................................................6
10. DISCUSSION.........................................................................................................6
11. BIBLIOGRAPHY..................................................................................................6
12. APPENDIX.............................................................................................................7

EXECUTIVE SUMMARY
Marketing plan
By:

1. INTRODUCTION

2. COMPANY INFORMATION
2.1 Company background information

2.2 Mission statement

2.3 Business objectives

2.4 Business strategies

2.5 Company structure

2.6 Management team

2.7 Department communication

3. MARKET RESEARCH & ANALYSIS

3.1 Industry overview

3.2 Market opportunities

3.3 Income growth

4
Marketing plan
By:

3.4 Market segmentation

3.5 Competitors

3.6 Competitors’ products

3.7 Competitors’ customers

3.8 SWOT analysis

4. PRODUCT STRATEGIES
4.1 Product attributes

4.2 Branding

4.3 Product classification

4.4 Product levels

4.5 Packaging

5. PRICING STRATEGIES
5.1 Overall pricing strategies

5.2 Pricing in detail

5.3 Position diagrams

5
Marketing plan
By:

6. PROMOTION STRATEGIES
6.1 Objectives

6.2 Advertising

6.3 Sales promotion

6.4 Sponsorships

6.5 Promotion mix budget

7. CUSTOMER STRATEGIES
7.1 Customer behaviors

7.2 Influencing factors

8. DISTRIBUTION STRATEGIES
8.1 Distribution channel

8.2 Warehouse

9. SALES & FINANCIAL FORECASTS

10. DISCUSSION

11. BIBLIOGRAPHY

6
Marketing plan
By:

12. APPENDIX