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KM Middle 2015 marks our sixth annual conference. The event has grown from a
humble gathering of interested colleagues into a major event attracting participants
from five continents. KM Middle East 2015 will build on this foundation by providing
a world-class event offering an incredible opportunity to reflect, collaborate, and
learn.

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KM Middle East 2015 is about knowledge management in action best practices, emerging ideas, and
time-tested techniques. The conference focus will be actionable ideas for creating and exchanging
organization knowledge today and in the future. The Conference will be a sharing environment where
you can learn from some of the best in the field as well as an opportunity to share your successes. This
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in the region.

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Talks by leading KM experts

Regional case studies of knowledge in action
Examples of KM tools, techniques, and technology
Interactive seminars

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Key features of the KM Middle East 2015 include

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Learn about regional and international knowledge management projects, past, present, and future.
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Learn from others knowledge management successes and failures.

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The conference will provide an opportunity for business and government leaders to:

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Dave Snowden is the founder and chief scientific officer of Cognitive Edge. His work is international in nature and
covers government and industry looking at complex issues relating to strategy, organizational decision making
and decision making. He has pioneered a science based approach to organizations drawing on anthropology
neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range
of subjects, and is well known for his pragmatic cynicism and iconoclastic style.
He holds visiting Chairs at the Universities of Pretoria and Hong Kong Polytechnic University as well as a visiting
fellowship at the University of Warwick. He is a senior fellow at the Institute of Defense and Strategic Studies at
Nanyang University and the Civil Service College in Singapore. His paper with Boone on Leadership was the cover
article for the Harvard Business Review in November 2007 and also won the Academy of Management aware for
the best practitioner paper in the same year. He has previously won a special award from the Academy for
originality in his work on knowledge management. He is a editorial board member of several academic and
practitioner journals in the field of knowledge management and is an Editor in Chief of E:CO.
In 2006 he was Director of the EPSRC (UK) research programme on emergence and in 2007 was appointed to an
NSF (US) review panel on complexity science research.
He previously worked for IBM where he was a Director of the Institution for Knowledge Management and
founded the Cynefin Centre for Organisational Complexity; during that period he was selected by IBM as one
of six on-demand thinkers for a world wide advertising campaign.
His company Cognitive Edge exists to integrate academic thinking with practice in organisations throughout the
world and operates on a network model working with Academics, Government, Commercial Organisations, NGOs
and Independent Consultants. He is also the main designer of the SenseMaker software suite, originally
developed in the field of counter terrorism and now being actively deployed in both Government and Industry to
handle issues of impact measurement, customer/employee insight, narrative based knowledge management
strategic foresight and risk management.

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John has published seven books: Building Organizational Memories, A Leaders Guide to Knowledge
Management, Social Knowledge, Business Goes Virtual, Tips for Two, Sage Sayings, and Social Roots. He
is founder and Chief Knowledge Strategist of Sagology (www.sagology.com), a firm dedicated to
connecting people, facilitating collaboration, learning, and knowledge sharing through keynotes
workshops, and consulting. Prior to transitioning to the academy, John worked as the Director o
Knowledge Management at National Defence Headquarters in Ottawa, Canada. To learn more about
John, visit www.johngirard.net

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is an author, storyteller, and adventurer who has enjoyed the privilege of speaking to groups on six
continents about technology, leadership, and culture. John holds the Peyton Anderson Endowed Chair
in Information Technology at Middle Georgia State Colleges School of Information Technology. Engaging with students on a daily basis ensures he remains current in the ever-changing world in which we
live and do business. John has travelled to more than 80 countries investigating globalization and
innovation in action.

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President of SOMAR (Business Development Organizations Union)

Semperia. Marketing & Strategy
Partner, KM Russia Project Leader, Co-chair of KM Alliance Russia.
In business since 1991. During this time, he worked his way from successful entrepreneur to expert in
marketing, business strategies and Knowledge Management.
Gathers the best knowledge for business from all over the world, synthesizes, adapts and transfers it to the real
sector of the economy. Supports the more safe and effective development of small and medium-sized
businesses through the introduction of innovative methods, tools and technologies. He has more than 300
successful projects realized for Russian and foreign companies.
Among his clients are Rosnano, Lukoil, Sberbank, JTI, Russian Railways. Developer of KM technique FlashPoint
that was conducted in different countries worldwide including Singapore. More than 20.000 people were
taught under the technology.

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Since 1997 Paul J Corney Managing Partner of knowledge et al has worked across a variety of sectors in
Americas, Asia, Europe and the Middle East helping clients to identify and make use of the knowledge that
resides inside their organizations.
Following a career in the financial services industry (Senior Manager Corporate Finance, Saudi International
Bank, Vice President, Zurich Re) Paul today combines global consultancy
(recent assignments include UK, Iran, Sudan, Tanzania) with a pro bono role as a founding Knowledge Trustee
of a UK registered Charity Plan Zheroes which uses its knowledge of the surplus food market to match donors
with those in need.
Paul is an experienced KM practitioner, masterclass presenter and a member of the KM & Innovation Faculty of
University of Brighton: he has conducted KM assignments for a number of global clients including information
& knowledge audits that form the basis for strategies, roadmaps and implementation frameworks. He was a
contributor to Making Knowledge Management Work for Your Organisation published in 2012 and developed
and run a capturing and exploiting corporate knowledge programme for Her Majestys Revenue & Customs
(HMRC) while Managing Partner Sparknow LLP.

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Karuna Ramanathan

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As an Organisational Development professional, Karuna Ramanathan has more than two decades of extensive
experience in leadership development, organizational learning and knowledge management. His passion lies
in developing leaders and managers who will lead learning, for knowledge creation, transfer and integration
for organizational growth in complex and uncertain environments. In Oct 2014, he joined the Public Service
Division, Prime Ministers Oce, Singapore, and is currently its Senior Organisational Development Consultant.
After three decades of military service, Karuna retired from the Singapore Armed Forces (SAF) in Oct 2014 as
the Deputy Head of the Center for Leadership Development. As the current President of the Information and
Knowledge Management Society of Singapore (iKMS), Karuna brings with him more than a decade of in-depth
practical know-how on preparing knowledge workers for the new economy. After obtaining an MSc (KM)
Karuna has completed a PhD in Leadership and Knowledge Management, taught at Nanyang Technological
Universitys KM postgraduate programmes, and is currently involved with NUS Business School leader
development programmes.
He has published several conference papers and book chapters, and has presented in and conducted more
than 50 LD and KM workshops, including Global Learning Summit, Asia Pacific Storytelling Congress, Origins
Business Narrative Conference, KM World, KM UK, KM Asia, KM India, KM Malaysia and KM Singapore.

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Dr. Hawamdeh has authored and edited several books on knowledge management including Information and
Knowledge Society published by McGraw Hill and Knowledge Management: Cultivating the Knowledge
Professionals Published by Chandos Publishing. He is the editor of a book series on Innovation and Knowledge
Management published by World Scientific. He is also the founder and editor-in-chief of the Journal of Information & Knowledge Management, one of the first refereed journals in knowledge management.

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Dr. Suliman Hawamdeh is a Professor and Department Chair in the College of Information, University of North
Texas. He is also the director of the Interdisciplinary Information Science Ph.D. program. Prior to joining UNT in
August 2010, he taught and coordinated the Master of Science in Knowledge Management in the School of
Library and Information Studies at University of Oklahoma. He also founded and directed the first Master of
Science in Knowledge Management in Asia in the College of Communication and Information at Nanyang
Technological University in Singapore. Dr. Hawamdeh has extensive industrial experience, he was the Managing Director of ITC Information Technology Consultant Ltd, a company developed and marketed a line of products in imaging, document and record management, engineering drawing management, and library automation software. He worked as a consultant to several organizations including NEC, Institute of Southeast Asian
Studies, Petronas, and Shell. Dr. Hawamdeh also worked as a researcher and a project leader at the Institute of
System Science in Singapore.

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Ghada Amer, is the Vice President the Arab Science and Technology Foundation (ASTF). She holds few more positions within her
profession, like the Head of Electrical Engineering Department at Benha University and the CEO of the Global Awqaf Research Center
(GARC). Also because she believes on the important of R&D for her community (not only in Egypt, but in all Arab countries) as she has a
mentality of entrepreneur, she established an entity for research and training center.
She was named in Jan 2014 as one of Top 20 Influential Muslim Women Scientist in the World, by an international committee residing
on Muslim-Science, as an emerging champion power woman. Also she ranked the first place for the 50 most prominent leader of the
Arab woman in 2014 issued by the Sayidaty magazine.
Ghada lead many student activities and was awarded "Best Leader for Student Activity Award", 2006 at Benha University. And, Ghada
was named as a best leader on 2002 by the Egyptian national Institute for Leadership Development. She received her training on
Control and Instrumentation in Electrical Engineering (B.Sc. 1995), Electrical Power Engineering (M.Sc., 1999) and PhD. degree in
Electrical Power Engineering from faculty of engineering, Cairo University, 2002. She served as a lecturer (1996 till present), a head of
department (2007-2010 and 2013 till present) and an S&T Advisor (2008-2010). On Beside, being an editor of two international journals
on her field of specialty. She received "Best Research Paper Award" CATAEE Conference, Jordan, 2004. She is an active member of the
main committee of the Egyptian Engineering Syndicate. Her present research interests are the protection system, power system, high
voltage engineering, effect of EMF of high voltage transmission lines, and biomedical engineering.
Internationally, Ghada is active on scientific collaboration she became a member of Third World Organization for Women in Science
TWOWS 2008, and a member of the organizing committee (2011) for Arab-American Frontiers of Scienc
Engineering and Medicine symposium that is organized by the Kuwait Institute for Scientific Research (KISR) and the US National
Academies. She, actively, participates in many collaborative programs.
Ghada Amer is active advocate for socio-economic development that is based on RDI within her country and the region. She worked as
a volunteer with the Arab Science and Technology Foundation (ASTF) and later joined as the Manager for Women Programs. For her
active participation, she was elected as a member of the Board of Directors (2011) thin the VP of the Foundation (2012 till present).
Within her involvement with the ASTF, she developed and led more than 20 projects and programs to support scientific development
and entrepreneurship.

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Dr.Ghada M. Amer

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KM Middle East 2015

Talks and Workshops

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Talk: Messy Coherence, the Reality of effective Knowledge Management
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Workshop: Mapping Decisions, Mapping Knowledge

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knowledge management practice. A particular focus of the presentation will be on sense-making, defined as how
do we make sense of the the world so we can act in it? With that question comes a key question of sufficiency,
when do we know enough to act given that we will never have perfect knowledge. Using a broad range of cases
the presentation will argue for the need to balance codified knowledge with modern forms of apprenticeship and
as critically narrative forms of knowing. By focusing knowledge management on the needs to senior decision
makers as well as day to day operations we can increase its relevance and
applicability.

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driven programme of codification and formal interactions that bears little

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Support for decision making at all levels of an organisation is a key goal of effective knowledge
management. In this workshop participants will be introduced to a new technique for mapping the day to day
decision making at both
strategic and operational level. Decision mapping also creates flow model of information within the organisation
and provides the basic components for creating a dynamic map of knowledge use within the organisation. These
maps linked to decision needs provide a focus for early win knowledge projects with clear objectives that directly
impact on known issues and problems. This approach shifts knowledge
management from being a support operation to a strategic tool in the organisation, directly impacting on current
issues and problems. Participants in the
workshop will gain both practical tools and methods as well as a sound understanding of how to use knowledge
to support management under conditions of uncertainty. It will show how to focus on creating a resilient and
sustainable
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This presentation will address emerging models of co-creation, and how they can be used for product, service
and experience creation. Co-creation will be compared and contrasted with collaborationcooperation and
crowdsourcing. Knowledge management makes contributions to organizational growth not just through
internal knowledge sharing but external cross-industry knowledge flows as well.
The following case-studies will be presented:
1. Telecom industry: In order to compete successfully in Russian telecom market, government company
Rostelecom (4 in the industry) initiated co-creation project. The project is very market focused and shows
how co-creation using both KM and innovation approach influence on product development and sales.
2. Legal industry: How to manage knowledge to reduce costs and deliver legal service to a client 24/7 within
1 min? In this case study we will illustrate how the small legal company has developed from little firm with
hundreds clients to a medium business with hundred thousand clients. All that happened with a help of good
Knowledge Management, self-learning cloud system and special train courses for the lawyers and sales
department. The company also learned how to deliver knowledge very fast on demand within 1 min and solve
any situation client comes across. You will know the hints and tips and all key successful factors that led to the
result.
3. Finance industry: To compete well in constant changes the bank together with insurance company started
KM project connected with collaboration and co-creation. Now they manage their relationship and
knowledge within their suppliers and customers. They allow clients to influence on their product line. Within
social network lots of innovative products and different mobile application are developing together with their
customers.

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Talk: Co-creation as a breakthrough approach in Knowledge Economy

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Key co-creation success factors will be identified, such as shared purpose (opportunity/threat), process
alignment, agreement on ownership and culture match. Case studies of co-creation will be drawn from
Russian Railways (where the facilitators have had personal experience), as well as other industry case
such. The workshop will include exercises and activities, and conclude with recommendations and trends
in the field of inter-organisational collaboration.
Takeaways. Participant will:
Find out how to share and mix the tacit knowledge of a team for the co-creation of new products
projects and solutions
Discover how to analyse, cultivate and allocate knowledge within a group
Learn about the approaches, tools and the sequence of activities required to make co-creation happen
Understand how to develop team members and dierentiate each member for his strong qualities
Understand the steps of implementing the co-creation approach
Workshop objectives:
To understand the ways of collaboration with stakeholders to create new values and experience
To give the understanding of co-creation approach
To give the basic principles of eective co-creation using engagement platform
Show the opportunities to create new products, solutions, business strategies with low cost
To reveal new ways of to obtain customers' loyalty

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Workshop: Co-Creation: Knowledge Management and Innovation in the 21st Century

Suliman Hawamdeh

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Technology has transformed the way we work and do business. It has made us more responsive and
enables us to gain better access to data and information. Our ability to manage, process and turn data into
knowledge depends on multiple factors including human capacity and the optimization of knowledge
management processes. Knowledge management is concerned with the optimization of knowledge
processes and practices including knowledge creation, knowledge
sharing, knowledge retention, and knowledge discovery. Knowledge discovery from big data for example
provides deeper insights into the organizational data by visualizing certain patterns and trends upon
which decisions can be made. Knowledge sharing and knowledge utilization on the other hand are key to
the
transformation of big data into big ideas and subsequently into great products and services. In this
workshop, we will examine knowledge management technologies and their association with each
knowledge process. We will also try and provide a holistic and in-depth understanding of the prevailing
KM technologies and their direct applications.

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Workshop: Knowledge Management Technologies from Big Data to Big Ideas

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While knowledge management (KM) is not about technology, it is widely recognized and acknowledged
thattechnology is a key driver of KM. This is more evident with the latest development in techniques and
technologies concerning data science, knowledge creation and knowledge discovery. Knowledge
managment technologies such as socialmediaenter prise portals, document and records management,
collaboration tools, and visualization techniques are transforming the way people communicate, work
and do business. It is also recognized as a result of the changes in the economy that there can be no
knowledge economy without a robust and sound knowledge infrastructure that not only include
technology but also people and culture. At the same time no discipline can exist in practice without a
proven theory and validated research models. This talk will re-examine existing assumptions and misconceptions abou KM and discuss the need for an indepth research that can result in the development of
distinctive practices necessar for KM to exist as a discipline. We will also take a closer look at KM
technologies and the role they play in the transformation of KM practices.

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Talk: KM Technologies and the Integration of Theory into Practice

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Increased focus on cost containment and a drive for greater flexibility has resulted in many people relocating or
retiring. There is a growing awareness that outgoing officials take more than just their presence; they take years
of experience and the stories that have helped shape the organisations DNA; and they take their networks often
the most valuable resource.
Leaders often say after a crisis, we will learn lessons. Can those lessons be traced back to downsizing or failure
to pass on knowledge of a process when relocating? How many people get hired back as consultants because
of a burning platform issue and they have the knowledge on how to tackle it?
This presentation will demonstrate how a major UK Government organisation set about:
ensuring new joiners hit the ground running in the shortest time possible by equipping them with the right
knowledge and information
transitioning sta into new roles so that when they are reassigned they have sucient time and access to the
right knowledge and information
capturing experience and knowledge from sta coming up for retirement, whose job might be disappearing
or who are leaving so that their knowledge (and networks) are not lost.
It will draw on an assignment and capturing and exploiting corporate knowledge programme developed and
delivered by Paul J Corney.

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Talk: Why effective Knowledge capture & retention matters: a case study

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Paul Corney

organizations, it was necessary to have a similar development on management and administrative notion.
Big data and knowledge come to the organization and, in return, the organization seeks to acquire these
data and knowledge. Thus, an effective device that organizes, manages and administrates this essential
resource is inevitable in order to enable the organization from innovation and precedence in competition
and to last in a time where those that have more knowledge and utilize it properly only last.
In this workshop, we will review some basic concepts for KM style and innovation and will explain the
impacts and relationship between KM and innovation in new organizations. Well also demonstrate the
increasing role of KM in enabling new organizations from development, growth, lasting and continuity in
the world of business.

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Due to these developments in global economy which were reflected in the inputs and outputs of different

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has become a keynote factor in generating wealth and achieving welfare worldwide.

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resource for the economy and this resource is more important than other material resources as knowledge

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the most important changes is shifting towards knowledge economy. Knowledge is the basic production

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In recent decades, the world witnessed enormous developments and changes in different fields and one of

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Innovation in New Organizations?

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Workshop: In Light of the New Lineaments of Global Knowledge-based Economy, How KM Fosters

Dr. Ghada M. Amer

in this Keynote we will present, the answer of these questions, the challenge of lagging Arab countries performance with regard to the regions innovation capabilities, the conditions for scalable entrepreneurship, And how
we in this part of the world can overcome these challenges, so the Arab countries would be attracting top talent
from all over the world, even drawing the best minds from Silicon Valley. And, perhaps most importantly, Arab
country would be a significant source of jobs in future-oriented sectors, helping and inspiring jobseekers to
constantly upgrade their skills to take part in the next Arab success story.
Arab Science and Technology Foundation will be presented as case study, on how to contribute to Arab competitiveness and growth by encouraging a robust environment of ambitious, serial entrepreneurs who envisage,
create and scale innovation-driven ventures.

Knowledge

and ambitious as: that of Israel? What impact would this have on Arab countries economy and society?

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gies as Chinese individuals and companies? If the culture of entrepreneurship in Arab countries were as robust

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the same level of global impact? If Arab countries were registering as many patents linked to emerging technolo-

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What if Arab countries were producing as many fast-growing, innovative companies as the United States, with

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Case Study: Arab Science and Technology Foundation

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Talk: Fostering Innovation-driven Entrepreneurship in Middle East

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It will draw on assignments conducted by Paul J Corney in Asia, Caribbean and The Middle East.

Mana

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This workshop will demonstrate how to:

scope a knowledge assessment (audit) and identify key stakeholders;
conduct a knowledge assessment and map the organizations key knowledge assets;
compile a diagnostic report with recommendations;
use techniques for getting stakeholder engagement throughout the process; and
benchmark the results and set up a framework for ongoing measurement.

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Todays knowledge worker faces a challenge conducting an assessment (audit) of their Knowledge Assets. The
emergence of social tools, alongside intranets, electronic document and records management systems, and
transactional legacy systems, not to mention a continued reliance on email for communication and storage
makes it dicult to identify what an organisation knows, who knows it, and where its kept.

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We have SharePoint, we already do Knowledge Management is a phrase often spoken by senior management
when describing their organisations KM activity. And while the practice of collecting and storing what an
organisation writes down is important for effective
information and records management it overlooks the true value contained in an organisations Knowledge
Assets.

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Workshop: Unlocking the true value of Knowledge Management: identifying and assessing your organisations Knowledge Assets

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Talk: Leadership, Learning and Knowledge Management

Harnessing knowledge remains critical for workforce competitiveness and organizational success, as complexity and
unpredictability engulf organisations. If as leaders, manager and workers, we do not know what we know, if we do not know
what we do not know and/or if we think we know all there is to know, chances are we will not be able to compete effectively.
Success in knowledge management (KM) was traditionally about systems, technologies and platforms. Today, KM is
everybodys problem but no ones direct responsibility. A closer study of KM suggests that it is increasingly about getting the
balance right in structural and behavioral changes within organisations. Today, KM must work in concert with leadership
learning, and growth strategies. Tomorrow KM will be about sustainable organizational development (OD).
This presentation will walk the audience through why effective KM requires re-balancing leadership and learning within
organisations, and how these relate to the ancient Aristotelian philosophy of Ethos, Pathos and Logos. Originally posited as a
frame for argumentation, the intellectual, emotional and physical aspects that concern knowledge creation, transfer and
integration are examined. Often the end result of effective KM is in observations, insights and lessons learnt. Deductive and
inductive reasoning involves making an eective, persuasive reason to back up ones claims. Seeking and giving reasons is the
heart of argumentation, and the heart of change in organisations.
This presentation will conclude with the argument that KM is part of Organisational Development, as are leadership and
learning.
Workshop: Harnessing the Power of Organisational Storytelling
We work in hierarchical organisations. Depending on which part of the world or country our organization is based, and operates
in, there are values and beliefs that management and workers hold as important. There are also deep experiences, observations
and expectations that our employees accumulate that are valuable to the organization. Most times these go untapped for many
reasons.
These cultural and hierarchical aspects combine to create difficulties for many of us at work, as we often find ourselves
struggling to communicate what we know, and surface what we do not know, better. As many organisations grapple with how
to create, transfer and integrate knowledge better among workers, organisational storytelling is becoming increasingly popular
as a Next KM practice. This day workshop will surface its potency, and its possibilities for us as learning professionals
HR managers and/or knowledge practitioners, as to how we can utilize story building and storytelling techniques to share what
we know, and seek what we do not know, as we design the knowledge spaces in our work environment.
Participants in this hands - on workshop will be introduced to the 251 and the STOP organizational storytelling , models
created by the presenter. Two articles explaining these models will also be provided.

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Karuna Ramanathan

Knowledge

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The Conference Is Attended yearly by More Than 500 Interested Participants In The Field of Knowledge Management
From Different Positions And Countries

Conference Registration Fees Including Workshops 2170$

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Special Offers For Group Registrations

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Register now and get KM Middle East Membership to gain access to yearly work paper and conference
recommendation. Be a member and get an access to online attendance with less package.

Monday and Tuesday 16-17March

www.km-me.com
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Join us at park hyatt Duabi

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discount on registration fees for University students

In KAction
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40%

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discount on registration fees for Early bird

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20%

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Early Bird registration include hotel accommodation

With breakfast for the first 50 participants

Attendance

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Alongside Activities
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Best Practices Platform

2015 Exhibitors are representatives of Leading IT solution companies and technology providers
as well as governmental entities, specialized libraries and Universities

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Alongside Exhibition

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The conference Yearly Award is granted to entities showing developed knowledge management
application on organizational level supporting best practices in the same field according to the
Award committee set criteria. For more information on the award you can visit
www.kmme.com

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KM Middle East 2015 Award

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The conference offer the opportunity to leading entities to show case its best practices in
knowledge Management from UAE and the Middle East through the Best practices Platform

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Training and Consultation

The conference Administration offers training opportunities and consultation services to
organizations and KM departments according to their needs

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cu o For more information contact us through: 00971 504415480 / 00971 503827841 / 00971 26355527
r For registration send an email to reg@km-me.com Or visit www.km-me.com - alm@km-me.com

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