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The sentences (four/five/four between 1 and 6) given in each question, when properly sequenced form a
coherent paragraph. Each sentence in labelled with a letter. Choose the most logical order of sentences
from among the four given choices to construct a coherent paragraph.

1. 1. The most prominent shooters were my ex-partner Al Ries, and Sergio Zyman of Coca Cola fame.
(A) Both made some good points, but in my estimation, neither was totally correct.
(B) One said the business was on decline.
(C) Advertising as we know it, is still a force if done correctly.
(D) The other proclaimed the end has come.
6. So may be it’s time to stop all the doom and gloom and talk about the positive side of what can still be a powerful
tool to drive a brand.
(1) ACBD (2) BADC (3) CDAC (4) BDAC

2. 1. Around ten years ago, parents were complaining that children were watching too much TV.
(A) To search these audiences through other, more relevant media.
(B) The task ?
(C) Byfield’s got an ear to the ground and sees a sharp decline in the time 10-15 year-olds spend watching TV across
the globe.
(D) These days the problem we have is they are watching too little of it,” says a rueful Sheila Byfield.
6 . That’s just one of the challenges facing Byfield and the rest of WPP’s media insights group.
(1) ABDC (2) DCBA (3) BADC (4) DCAB

3. (A) That’s the question Madison Avenue is asking in seeking to assess the worth of consumers as they age.
(B) Forget that boomers are destined to become the nation’s wealthiest generation ever as they inherit their
parents’ estates.
(C) Never mind that older consumers today are far more willing to spend money and try new products than “senior
citizens” were decades ago.
(D) The longtime obsession with youth shows few, if any, signs of abating, even as the massive baby-boom generation–
the 76 million Americans born between 1946 and 1964–natures.
(E) When does a golden oldie turn into a tarnished moldie ?
(1) EADCB (2) DEACB (3) ACBDE (4) ABCDE

4. (A) When asked whether he will be walking away with more gold this year, Pandey laughs and says, “Every year I am
asked at the Fevicol sales conference whether a particular film will succeed.
(B) Says Pandey, “Who knows, may be someday ! Every time I have written a script for a film, I find that the director
in me influences scriptwriter Prasoon and I’m unable to do justice to the script.”
(C) Given his proclivity to longer films, one wonders if he has ever flirted with the idea of making a feature film.
(D) And as long as I have given it my best, I can deal with failure.”
(E) Each time my reply is that someday we will fail, it’s just that I don’t know if this is that day.
(1) CAEDB (2) AEDCB (3) CBAED (4) ABCED

5. (A) The insights group attracts people from diverse academic backgrounds– internationally–from those familiar with
tools, systems and econometric models, to people with sociology, psychology and even media as a background.
(B) She says, “People are into quantitative research in India while the other parts are more into qualitative insights–
but India is gradually moving in that direction.”
(C) Byfield admits that the mix of backgrounds in India is not as great, with most people being restricted to statistics
and mathematics.
(D) India has a particularly large team of 10 people.
(E) Says Byfield, “We have over 80 people working in the consumer insights area worldwide.”
(1) CAEDB (2) DCABE (3) ECADB (4) AEDCB

IC : PTwebeu18 (1)
Choose the word or set of words for each blank in the following questions that best fits the meaning of the
sentence.

6. She conducted the interrogation not only with ....., being a person who is ..... in manner yet subtle in discrimination.
(1) elan, enthusiastic (2) equanimity abrupt (3) finesse, expeditious (4) zeal, doctrinaire
(5) trepidation, cursory

7. Pearson’s critics in the scientific world ..... that many of the observations he has made during more than a decade of
research in Costa Pica have been reported as ..... in popular magazines rather than as carefully documented case
studies in technical journals.
(1) intimate, hypotheses (2) charge, anecdotes (3) applaud, rumours (4) claim, scholarship
(5) apologize, fabrications

8. Compromise is ..... to passionate natures because it seems a surrender; and to intellectual natures because it seems
a ..... .
(1) adious, confusion (2) inherent, fabrication (3) welcome, fulfilment (4) unsuited, submission
(5) intimidating, dichotomy

9. For centuries, physicians have had good reason to believe in the principle of equivalence propounded by Galileo : it
has ..... many rigorous tests that ..... tis accuracy to extraordinary precision.
(1) endured, compromised (2) passed, presupposed (3) borne, postulated (4) survived, proved
(5) inspired, equated

10. Her employers could not complain about her work because she was ..... in the ..... of her duties.
(1) derelict, performance (2) importunate, observance
(3) meticulous, postponement (4) assiduous, execution
(5) hidebound, conception

Choose the lettered word or phrase that is most nearly similar in meaning to the word in capital letters.

11. INIMICAL
(1) antagonistic (2) anonymous (3) fanciful (4) accurate
(5) a typical

12. PILLAGE
(1) hoard (2) plunder (3) versify (4) denigrate
(5) confide

13. MENIAL
(1) intellectual (2) clairvoyant (3) servile (4) arrogant
(5) laudatory

14. REPERCUSSION
(1) reaction (2) restitution (3) resistance (4) magnificence
(5) acceptance

15. TENACITY
(1) splendour (2) perseverance (3) tendency (4) ingratitude
(5) decimation

Choose the lettered word or phrase that is most nearly opposite in meaning to the word in capital letters.

16. UNKEMPT
(1) bombed (2) washed (3) neat (4) showy
(5) tawdry

17. PUTATIVE
(1) colonial (2) quarrelsome (3) undisputed (4) powerful
(5) unremarkable

(2) IC : PTwebeu18
18. OBSOLETE
(1) heated (2) desolated (3) renovated (4) frightful
(5) automatic

19. IGNOBLE
(1) produced by fire (2) worthy (3) given to questioning (4) huge
(5) known

20. ERRATIC
(1) unromantic (2) free (3) popular (4) steady
(5) unknown

Select the lettered pair in the following analogy questions that best expresses a relationship similar to
that expressed in the original capitalised pair.

21. TRYST : CLANDESTINE

(1) reverie : dreamy (2) acquaintanceship : brief
(3) expectation : hopeless (4) glance : resentful
(5) journey : leisurely

22. CANONIZE : SAINT

(1) train : athlete (2) guard : dignitary (3) deify : sinner (4) lionize : celebrity
(5) humanize : scholar

23. INDOLENT : WORK

(1) decisive : act (2) gullible : cheat (3) perceptive : observer (4) theatrical : perform
(5) taciturn : speak

24. PERJURY : OATH

(1) plagiarism : authority (2) embezzlement : trust (3) disrespect : age (4) testimony : court
(5) jury : vow

25. SIGNATURE : ILLUSTRATION

(1) byline : column (2) alias : charge
(3) credit : purchase (4) note : scale
(5) reference : recommendation

Objective Key
1.(4) 2.(2) 3.(1) 4.(3) 5.(4) 6.(3) 7.(2) 8.(5) 9.(4) 10.(4)
11.(1) 12.(2) 13.(3) 14.(1) 15.(2) 16.(3) 17.(3) 18.(3) 19.(2) 20.(4)
21.(1) 22.(4) 23.(5) 24.(2) 25.(1)

IC : PTwebeu18 (3)