AMITY BUSINESS SCHOOL

UTTAR PRADESH

ICICI
Project submitted in partial fulfillment of M.B.A. course.

SUBMITTED BY:

Swaraj dada (108j33)

(A0101908401)

M.B.A. sec. J Class of 2008-2010

ICICI Bank (BSE: ICICI) (formerly Industrial Credit and Investment Corporation of India) is India's
largest private sector bank bymarket capitalisation and second largest overall in terms of assets. Bank
has total assets of Rs. 3,793.01 billion (US$ 75 billion) at March 31, 2009 and profit after tax Rs. 37.58
billion for the year ended March 31, 2009.[1] The Bank also has a network of 1,520 branches and about
4,721 ATMs in India and presence in 18 countries, as well as some 24 million customers (at the end of
July 2007). ICICI Bank offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and specialised subsidiaries and affiliates in the
areas of investment banking, life and non-life insurance, venture capital and asset management. (These
data are dynamic.) ICICI Bank is also the largest issuer of credit cards in India.[2]. ICICI Bank has got its
equity shares listed on the stock exchanges at Kolkata and Vadodara, Mumbai and the National Stock
Exchange of India Limited, and its ADRs on the New York Stock Exchange (NYSE). The Bank is
expanding in overseas markets and has the largest international balance sheet among Indian banks.
ICICI Bank now has wholly-owned subsidiaries, branches and representatives offices in 18 countries,
including an offshore unit in Mumbai. This includes wholly owned subsidiaries in Canada, Russia and the
UK (the subsidiary through which the HiSAVE savings brand[3] is operated), offshore banking units in
Bahrain and Singapore, an advisory branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka,
and representative offices in Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand, the United
Arab Emirates and USA. Overseas, the Bank is targeting the NRI (Non-Resident Indian) population in
particular.

ICICI reported a 1.15% rise in net profit to Rs. 1,014.21 crore on a 1.29% increase in total income to Rs.
9,712.31 crore in Q2 September 2008 over Q2 September 2007. The bank's current and savings account
(CASA) ratio increased to 30% in 2008 from 25% in 2007.[4][5]

ICICI Bank is one of the Big Four Banks of India with State Bank of India, Axis Bank and HDFC Bank.

ICICI Prudential Life Insurance Company Limited

Introduction
ICICI Prudential Life Insurance Company Limited was incorporated on July 20, 2000. The
authorized capital of the company is Rs.2300 Million and the paid up capital is Rs. 1500
Million. The Company is a joint venture of ICICI (74%) and Prudential plc UK (26%).

The Company was granted Certificate of Registration for carrying out Life Insurance
business, by the Insurance Regulatory and Development Authority on November 24, 2000.
It commenced commercial operations on December 19, 2000, becoming one of the first few
private sector players to enter the liberalized arena.

The Company is now operational in Mumbai, New Delhi, Pune, Chennai, Kolkata, Bangalore,
Chandigarh, Ahmedabad, Hyderabad, Lucknow, Nasik, Jaipur, Cochin, Meerut, Mangalore
and Ludhiana.
Till March 31,2002 the Company has issued 100,000 polices translating into a Premium
Income of around Rs. 1,200 Million and a sum assured of over Rs.15,000 Million.

The Company recognizes that the driving force for gaining sustainable competitive
advantage in this business is superior customer experience and investment behind the
brand. The Company aims to achieve this by striving to provide world class service levels
through constant innovation in products, distribution channels and technology based
delivery. The Company has already taken significant steps to achieve this goal..

Vision and Mission

Their vision is to make ICICI Prudential Life Insurance Company the dominant new insurer
in the life insurance industry. This they hope to achieve through their commitment to
excellence, focus on service, speed and innovation, and leveraging our technological
expertise.

The success of the organisation will be founded on its strong focus on values and clarity of
purpose. These include:
• Understanding the needs of customers and offering them superior products and
service
• Building long lasting relationships with their partners
• Providing an enabling environment to foster growth and learning for their employees
And above all building transparency in all our dealings.
They believe that they can play a significant role in redefining and reshaping the sector.
Given the quality of their parentage and the commitment of their team, they feel that tere
will be no limits to their growth.

Sponsors

ICICI Ltd was established in 1955 by the World Bank, the Government of India and the
Indian Industry, to promote industrial development of India by providing project and
corporate finance to Indian industry.

Since inception, ICICI has grown from a development bank to a financial conglomerate and
has become one of the largest public financial institutions in India. ICICI has financed all
major sectors of the economy, covering 6,848 companies and 16,851 projects. In the fiscal
year 2000-2001, ICICI had disbursed a total of Rs 319.65 billion.

ICICI has now developed a whole range of activities to become a Universal Bank. Some of
ICICI's spectrum of activities include:
* Commercial Banking - ICICI Bank, India's first internet bank.
* Information Technology - ICICI Infotech, transaction processing, software development
* Investment Banking - ICICI Securities, one of the key players in the Indian Capital
Markets
* Mutual Fund - Prudential ICICI AMC, leading private sector mutual fund player in India
* Venture Capital - ICICI Venture, leading private equity investor with focus on IT and
HealthCare
* Retail Services - ICICI PFS, Marketing and Distribution of Retail Asset Products
* Distribution - ICICI Capital, Distribution and Servicing of Retail Liability Products
ICICI is listed on the Indian Stock Exchanges and on the New York Stock Exchange (NYSE).
On September 22, 1999, it became the first Indian company to be listed on the NYSE
(symbol: IC and IC.D). This has been followed by the listing of ICICI Bank on NYSE
(symbol: IBN) on March 28, 2000.

Prudential plc:

Prudential plc was founded in 1848. Since then it has grown to become one of the largest
providers of a wide range of savings products for the individual including life insurance,
pensions, annuities, unit trusts and personal banking. It has a presence in over 15
countries, and caters to the financial needs of over 10 million customers. It manages assets
of over US$ 259 billion (Rupees 11,39,600 crores approx.) as of December 31, 1999.
Prudential plc. has had its presence in Asia for the past 75 years catering to over 1 million
customers across 11 Asian countries.
Prudential is the largest life insurance company in the United Kingdom (Source : S&P's UK
Life Financial Digest, 1998). Asia has always been an important region for Prudential and it
has had a presence in Asia for over 75 years. In fact Prudential's first overseas operation
was in India, way back in 1923 to establish Life and General Branch agencies.

In the US, Prudential owns Jackson National Life, one of the leading life insurance
companies. Prudential controls approximately 4% of all the listed shares on the second
largest stock exchange in the world, the London Stock Exchange, making it one of the
largest institutional investors in the UK. Prudential is focused on the internet generation and
is one of the first financial service organisations to use the internet on a fully integrated
basis.

In October 1998, Prudential launched a "branchless" bank based on the internet. Unusually
titled as " egg:|". The bank has in a short span of its existence become a leading banking
service provider in the UK. Infect in the first six months of its existence it garnered over 5
billion (US$ 8 billion) in deposits from over 500,000 customers.

Development of superior products and services that offer value for money and security while
producing superior financial returns, enables Prudential to maximise the value of its
shareholder's investment and to establish lasting relationships with customers and policy
holders.

ICICI and Prudential came together in 1993 to provide mutual fund products in India and
today are the largest private sector mutual fund company in India. The two companies bring
together two of the strongest financial service brands in Asia known for their
professionalism, excellent quality of service and long term commitment to YOU.

Management

Board of Directors

The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from
the finance industry both from India and abroad.
Shri K.V. Kamath, Chairman
Mr. Mark Tucker
Smt. Lalita D. Gupte
Mr. Danny Bardin
Mrs. Kalpana Morparia
Shri M.P. Modi
Mr. John Caouette
Shri S.P.Subhedar, (Alternate Director to Mr. Danny Bardin)
Mr. Derek Stott, (Alternate Director to Mr. Mark Tucker)
Smt. Shikha Sharma, Managing Director
Management Team

Ms. Shikha Sharma, Managing Director

Mr. Kevin Wright, Executive Vice President - Sales & Distribution
Ms. Madhavi Soman, Chief - Strategic Initiatives
Mr. V. Rajagopalan, Appointed Actuary
Mr. Sandeep Batra, Chief Financial Officer & Company Secretary
Mr. Saugata Gupta, Chief - Marketing & Service
Mr. Shubhro J. Mitra, Chief - Human Resources
Part 2

ICICI Prudential is a joint venture between ICICI Bank and Prudential plc engaged in the business of life
insurance in India. ICICI Prudential is the largest private insurance company and second largest
insurance in India after LIC. ICICI Prudential Life Insurance Company is a joint venture between ICICI
Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group
headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance
companies to begin operations in December 2000 after receiving approval from Insurance Regulatory
Development Authority (IRDA).ICICI Prudential Life's capital stands at Rs. 37.72 billion (as on March,
2008) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For the year ended
March 31, 2008, the company garnered Retail New Business Weighted premium of Rs. 6,684 crores,
registering a growth of 68% over the last year and has underwritten nearly 3 million retail policies during
the period. The company has assets held over Rs. 30,000 crore as on April 30, 2008.ICICI Prudential Life
is also the only private life insurer in India to receive a National Insurer Financial Strength rating of AAA
(Ind) from Fitch ratings. The AAA (Ind) rating is the highest rating, and is a clear assurance of ICICI
Prudential's ability to meet its obligations to customers at the time of maturity or claims.For the past seven
years, ICICI Prudential Life has retained its leadership position in the life insurance industry with a wide
range of flexible products that meet the needs of the Indian customer at every step in life.

ICICI Prudential website [1]

Since the liberalization of Indian Insurance sector, ICICI Prudential Life Insurance has been one of the
earliest private players. Since the time, ICICI Pru Life has been the leader in terms of market share as
indicated by the IRDA (Insurance Regulatory and Development Authority, the regulator for Indian
Insurance Industry) at its website.

Arguably the most innovative Indian Life insurer in terms of customer services and products, ICICI
Prudential has one of the largest distribution and servicing network with over 2,000 proprietary offices &
customer touch points across India. The 30,000 employee strong organization has one of the largest
agency distribution in the industry.

With a growing product range to match the complex needs of the demanding customers in a growing
economy, the organization also has a history of successful.

During 2007-08, the organization's focus on rural business has proved its complex project execution
capability and strong partnerships for customer servicing.

In June, 2009 ICICI Prudential Life Insurance has decided to snap its tie up with TTK Healthcare to settle
insurance claims of its users