SHAMEER BABU MP

Contact: +971-566287823 (UAE), +968-92937970 (Oman) | Email: shameerbmp@gmail.com

LinkedIn: http://www.linkedin.com/in/shameerbabump

Strategic Management-Business Development-Profit Centre ManagementTechno Commercial Operations

Over 15 years of chronicle experience; Take charge leader who quickly overcomes profit and growth challenges,
leveraging entrepreneurial drive and market acumen for success in new market ventures/start-up/joint ventures. Seeking
challenging assignment across FMCG/Food & Agri Business/Manufacturing/Consulting/Investment industries across
countries like UAE, Qatar, Saudi Arabia, Bahrain, and Kuwait.
Career At a Glance
Competent, diligent and target oriented Business Development Professional
offering over 15 years of experience in corporate planning, marketing strategy,
revenue maximization, resources management, financial control, Managing Large
Business/Profit-Centres, Business Development, Product Development, Large
Account / Relationship Management and Channel Management across industries
like FMCG, Food, Agriculture in an increasingly competitive environment.
Proven capabilities in designing innovative marketing strategies to generate
desired resonance across potential market segments, innate strengths in
identifying & developing potential accounts and retaining their business
association.
Strategic marketer with keen business acumen in analyzing and understanding
business requirements, customer-value maximization and developing new
business and revenue streams, currently spearheading functions as HeadBusiness Development & Corporate Strategy with Al Oufuq Al Wadih, Muscat,
Sultanate of Oman.
Highly skillful in driving high-value revenue and profit plans, large scale cost
savings, building prolific strategic alliances to position organization for long-term
profitability and enhanced productivity and performance. Visionary leadership in
assessing client needs, and strategically positioning programs aligned with
customer and market needs/ projections.
A decisive leader with excellent ability to coordinate with different people at one
time under difficult situations and the ability to bring out the best in others while
creating a healthy and friendly work environment, thus enhancing operational
efficiency.

Key Competencies:

Strategic Management
Business Development
Corporate Strategy
Sales/Marketing
Operations Management
Agri Business
Management
Market Penetration
Brand Management
Promotions
Vendor Development
Liaison & Coordination
Farm Management
Supply chain
Product management
Warehouse
Logistics Management
Relationship
Management

Forte Includes:
Leading and spreading the FMCG markets across the assigned regions.
Market study, branding, launching and marketing of food products (packed snacks, spices and flours) and home
appliances as well as market study and launching of principle company products (food & cosmetics) in Oman market.
Initiating and executing strategic plans for capturing new distributors and product lines.
Managing production, operation, supply chain, branding and marketing of Fresh Fruits and vegetables in Middle East.
Supervising farm and packing house operations.
Starting and heading the operations of Agri Business and Food & Feed ingredient division.
Apt in using software packages and computers in analyzing data and project management.
Expert in using Social Media and Web based tools for data collection and marketing.
Offer personality development & Soft skill training in voluntary organizations.
Well versed in using Microsoft Office & Project Management software like Microsoft Projects & PRIMAVERA. Also
possess working knowledge in Photoshop & AUTOCAD.

Key Attainments Across Career Path

Al Oufuq Al Wadih, Muscat, Sultanate of Oman:
Onus of establishing the North Oman operations segment (FMCG marketing) from scratch. Recruited members,
trained them, setting up systems and processes, thus making it a functional platform.
Contributed in the development and implementation of matrices for tracking Business Development, Customer
Projects, and Vendor development.
Was successful in increasing the customer count close to 700 and vendor base to 7, across all categories and products.
Played active lead in association with marketing heads of principle companies in market study, business plan, &
forming marketing strategy for their products in Oman market.
Contributed in the initiation and development of a new Strategic Business Unit (SBU) - Food & Agri Business for Al
Oufuq Al Wadhih Trading EST from the scratch.
Dhofar Agriculture Production and Marketing Company SAOC:
Commenced a new revenue stream, by sourcing potatoes (storing, grading, packing, branding, marketing, launching
and selling through various channels) from KSA and Lebanon,
Was successful in:
Setting up and operation of exclusive fresh produce outlet chains.
Branding, marketing and launching mushrooms.
Leasing third party farms and forming operational guidelines for the same.
Global service Co:
Analyzed the market trends &seasonality and Formulated a staggered planting & harvesting schedule to avoid market
glut which in turn reduced the produce wastage by 30 %.
Introduced maturity tracking system (MTS) in Dhofar Cattle Feed Co. Banana orchard which enables to harvest
banana at right maturity considering the distance of destiny market.
Professional Contour
Head-Business Development & Corporate Strategy; Al Oufuq Al Wadih, Muscat, Sultanate of Oman; Nov10- Present
Responsible for Business Development activities of spreading the FMCG markets in the Northern Sultanate of Oman
and Agri Business in entire Oman.
Playing a substantial role in monitoring market & company performance to provide business development ideas,
Integration & diversification plans.
Apt in forecasts short and long range market potentials.
Actively developing strategies, examining risks/potentials and estimating needs and goals.
Strengthening the relationship between the companys existing business partners and establishing good relationship
with prospective business partners.
Defining & agreeing on deliverables & milestones, setting & controlling scope and communicating status & vision to
all concerned and making business models/ cases recommending application of business development plans.
Key player in analysis, development, and implementation of strategic business plans & policies, ensuring
organizational growth, targeting maximum profitability & cost effectiveness.
Striving to put across the brand message effectively by planning & carrying out the right brand communiqu. Created
& put into practice innovative business strategies to improve the product awareness and ensure enhanced brand
visibility.
Efficiently maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available
opportunities.
Performing market segmentation, identified viable vertical segments, and created targeted messaging of business
development.
Conducting detailed market study and taking proactive measures relating to factors impacting business development
in order to grab the opportunities and providing valuable inputs for fine tuning the marketing strategies.
Managing the complete sales and operation activities viz sourcing & logistics of ingredients & additives, Agri
commodities, Agri & food machineries.

 Planning & conceptualizing various strategies to achieve business goals aimed towards the growth in business
volumes as well as profitability, ensuring the usage of modernized tools of development, expansion and
diversification as per the need and resources available.
Generating business for the company while establishing healthy business relations with clients & external associates
for securing repeat business & long term customer loyalty and worked towards solving their queries and complaints
efficiently.
Administering the responsibilities of recruiting sales manager, sales supervisor, distributors and sub-distributors
Carrying out detailed analysis, reviewing brand image, brainstorming ideas and identifying key solutions to increase
sales of the products.
Responsible for managing the team while providing them training for the professional & work developments.
Project Manager (Agro Tech & Business Development); Dhofar Agriculture Production and Marketing Company
SAOC, Sultanate of Oman; June09-Nov10
Played a substantial role in launching branded potatoes in Hyper Markets in addition to existing products. Also
focused on the marketing of fresh produce brand.
Onus of leading Post Farm Food (Fresh Produce) Marketing and Supply Chain management System in Oman.
Was a part of recruitment team to recruit Farm manager.
Assumed the responsibilities of Sourcing, warehousing, Logistics of fruits & vegetables, Farm inputs & Packing
materials.
Provided Technical Support to empanelled & contract farmers as well as business customers on agronomy, irrigation
and post-harvest handling to ensure the quality of produce.
Oversaw all the aspects of managing company farms to meet the requirement of packing house/ factory.
Project Manager; Global Services Company LLC, Sultanate of Oman; Jan06-May09
Was involved in directing the Food (Fresh Produce) Supply Chain Project in Oman for the client (Dhofar Cattle Feed
Co. SAOG)
Performed feasibility studies and strategized various Food Supply Chain and Agri Business Projects in Sultanate of
Oman for clients of Global Services Co.
Managed the sales and marketing of Agri inputs, Ornamental & Indoor plants, Irrigation pipes & accessories and
marketed companies landscaping & Farm consultancy service.
Credentials of forming and working on Omans largest Tissue culture Banana project.
Assumed the responsibilities of managing the lay out, execution and operations of banana orchard till three ratoon
stage and secondary hardening of TC plants.
Also executed, Operated and handled marketing activities of fresh produce and technical aspects of fodder
production.
Business Development Manager; Envoy Social Trust, Kannur, India; Feb05-Dec05
Farm Manager; Social Advancement Foundation of India, Calicut, India; March04-Feb05
Agriculture Consultant; Krishi Agro Technologies, Kannur, India; Sept00-March04
Agricultural Officer; The Pharmaceutical Corporation (IM) Kerala Ltd, Trichur, India; Aug99-Sept00
Academia
MBA (Ex PGDBM); Symbiosis Institute of Business Management, Pune, Muscat campus; 2015
Graduate in Agriculture; Kerala Agriculture University, India; 1999
Other Certificate Programs:
Project Planning and Management using Primavera Project Planner
Guidelines of National Watershed Development Programme for rain fed areas
Watershed Functionaries at RUDSET Institute, Kannur

Trainings Attended/Given
Attended:
Attended training as well as certified under the International Register of Certified Auditors Scheme - Internal Auditor
(ISO 9000 Series Standards)
Completed training workshop on Organic Certification in India at PDS, Idukki
Given:
Know your customer trained sales team at Al Oufuq Al Wadhih Trading Est.
Sales Dos and Donts trained sales team at Al Oufuq Al Wadhih Trading Est.
Strategy Execution & Monitoring Trained core strategy team at Al Oufuq Al Wadhih Trading Est.
Trained farm manager at Dhofar Agriculture Production and Marketing Company.
Trained team of supervisors at Dhofar Agriculture Production & Marketing Company on quality protocols of fresh
produce storing and packing.
Trained a team of irrigation technicians on fertigation and irrigation at Dhofar cattle feed.
Trained Farm Supervisors on harvesting protocols and post-harvest handling at Dhofar cattle feed.
Patents & Publications
Presented a paper titled Self Sufficiency or Food Security - The Right Choice for Middle East Countries in Agri
Business Outlook forum of Agra Middle East 2012 in Dubai.
Rural & Agricultural Marketing with Internet & Electronic Media in India. International Congress on Information
Technology in Agriculture, Food & Environment at Turkey.
Information Technology Enabled Agriculture & Rural Marketing in India at an International Symposium on Intelligent
Information Technology in Agriculture at Beijing, China.
Personal Dossier
Date of Birth
Address
Driving License
Visa Status
Nationality
Marital Status
No. of Dependents
Languages Known

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4th April, 1973

PO Box 1356, PC 114, Muscat, Sultanate of Oman
Valid Oman & Indian License
Employment Visa-Oman
Indian
Married
2
English, Malayalam, Hindi, Kannada, Arabic and Urdu