Professional Documents
Culture Documents
BRITANNIA
IN THE SUBJECT
ADVANCED FINANCIAL ACCOUNTING
SUBMITTED BY
NAME: SOUMEET D. SARKAR
ROLL NO.: 041
DIVISIONS: A
SVKMS
NARSEE MONJEE COLLEGE OF COMMERCE &ECONOMICS
VILE PARLE (W), MUMBAI 400056.
EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the
projectBRITANNIAonsubmitted by student of M.Com. Part - I (Semester I)
for the academic year 2013-14. This project is original to the best of our
knowledge and has been accepted for Internal Assessment.
PRINCIPAL
Shri. Sunil B. Mantri
I, student of M.Com. (Part I) Roll No.:041 hereby declare that the project
titledBRITANNIA forsubject ADVANCEDthe FINANCIAL
ACCOUNTING submitted by me for Semester I of the academic year 201314, is based on actual work carried out by me under the guidance and supervision
of PROF. BHARAT PATEL. I further state that this work is original and not
submitted anywhere else for any examination.
Place: MUMBAI.
Date:
(SOUMEET D. SARKAR)
Name & Signature of Student
3
ACKNOWLEDGEMENT
It is indeed a great pleasure and proud privilege to present this project
work.
I thank my project guide and M-COM co-ordinator of
SVKM
I would
sincerely like to
thank
the principal of
B.Mantri
I would
listening and guiding me and finally. I would like to thank my family and friends
who supported me in this project.
THANK YOU.
CONTENT
Sr. No.
PARTICULARS
Page No.
CHAPTER I INTRODUCTION
1.1
Company Information
1.2
1.3
1.4
Milestones Achieved
11
1.5
Products Available
18
1.6
Product Information
12
Balance Sheet
23
2.2
25
2.3
27
2.4
30
2.5
32
2.6
Significant Ratios
34
CHAPTER IV CONCLUSION
4.1
Comments
37
4.2
Conclusion
40
4.3
Biblography
42
INTRODUCTION:The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in
1892 to be precise, a biscuit company was started in a non-descript house in
Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know
as Britannia
today. Initially,
Kolkata. Later, the enterprise was acquired by the Gupta brothers mainly Nalin Chandra
Gupta,
a renowned
C.H. Holmes,
set up
1918,
in 1924 and
were in big demand during World War II, which gave a boost to the companyssales. The company
name finally was changed to the current "Britannia Industries Limited" in 1979. In 1982 the
American company Nabisco Brands Inc. became a major foreign shareholder.
The beginnings might have been humble the dreams were anything but. By 1910, with
the advent of electricity, Britannia mechanised its operations, and in 1921, it became the
first company east of the Suez Canal
in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces.
As time moved on, the biscuit market continued to grow and Britannia grew along with
it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from
Parry's who till now distributed Britannia biscuits in
of the
re-christened Britannia
mark.
On the operations front, the company was making equally dynamic strides. In 1992, it celebrated
its Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat Healthy,
Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia
Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand
Britannia'.
Britannia strode into the 21st Century as
eminent food brand of the country. It was
one of India's biggest brands and the preequally recognised for its innovative approach
to products and marketing. The Lagaan Match was voted India's most successful promotional
activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska
became India's most
Division formed a joint venture with Fonterra, the world's second largest Dairy Company,
and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and
accelerating graph, Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of
the World', and The Economic Times pegged Britannia India's 2nd Most
Trusted Brand.
Today, more than a century after those tentative first steps,
only going strong but blazing new standards, and that miniscule initial investment
grown by leaps and bounds to crores of rupees in wealth
has
The company's offerings are spread across the spectrum with products ranging from the healthy
and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.
Having succeeded in garnering the trust of almost one-third of India's one billion
population and a strong management at the helm means Britannia will continue to dream big on
its path of innovation and quality and millions of consumers will savour the results. At present ,
the company is growing at a steady rate, and is currently profitable. Between 1998 and 2001, the
company's sales grew at a compound annual rate of 16% against the market, and operating
profits reached 18%. More recently, the company has been growing at 27% a year, compared to
the industry's growth rate of 20%. At present, 90% of Britanniasannualrevenue of Rs.22 billion
comes from biscuits. Britannia is one of India's 100 Most Trusted brands listed in THE BRAND
TRUST REPORT.
7
Market Share:-
MARKET SHARE
BRITANNIA
PARLE
OTHERS
PRICING of the product has played an important role for the company to achieve a major
market share. For pricing company has taken into factors like fixed and variable costs,
competition, company objectives, proposed positioning strategies, target group and
willingness to pay. The pricing strategies adopted are:1) Competition Pricing:- They have set a price which is competitive when
compared with competitors.
2) Product Line Pricing:- Priced different products within the same product range at
different price points. The better the feature and the benefit given the greater the
consumer will pay. This form of price discrimination assists the company in
maximizing turnover and profits.
3) Bundle Pricing:- The organisation bundles a group of products at a reduced price
when providing family packs.
4) Value Pricing:- They have also used value based pricing.
Britannia has worked a lot on fixing the price of its biscuits. It has packaged its
products in various sizes and at various prices. Its biscuits ranges from Rs.10 to Rs.20.
Cost Sheet:-
Particulars
Rs.
Cost of Production
1.00
Company Profit
1.50
Packaging
0.50
Promotion
2.00
Transportation
1.00
1.75
Cost to Distributor
7.75
Distributors Profit
0.75
Cost to Wholesaler
8.50
Wholesaler Profit
0.50
Retailer Cost
9.00
Retailer Profit
1.00
MRP
10.00
10
MILESTONES ACHIEVED:-
1892
1910
1921
1939 -
44
1975
1978
1979
1983
1989
1992
1993
1994
11
1997
14. Re-birth new corporate identity 'Eat Healthy, Think Better' leads to
2000
2001
2002
22. BIL launches joint venture with Fonterra, the world's second largest
dairy company.
25. Economic Times ranks BIL India's 2nd Most Trusted Brand.
26. Pure Magic - Winner of the World star, Asia star and India star
award for packaging.
2003
2004
2005
32. Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the
popular chant.
2006
2007
38. Britannia industries formed a joint venture with the Khimji Ramdas
Group and acquired a 70% beneficial stake in the Dubai based
Strategic Foods International Co. LLC and 65.4% in the Oman
based Al Sallan Food Industries Co.
39. Britannia Nutri-Choice Sugar out range introduced - 1st of its kind
of biscuits to be launched in India with "No Added Sugar"
(Variants - Chocolate Cream, Orange Cream, and Lite-time).
2008
2009
42. Britannia launches Acti-Mind A first of its kind milk based health
13
drink for kids, which helps improve mental sharpness. Launch of ActiMind marked Britannia's entry into the beverage segment and has
further extended its creed of 'Eat Healthy, Think Better' to 'Drink
Healthy, Think Better' as well.
43. Britannia Nutri-Choice Nature Spice Crackers launched - Your
favorite Cream Crackers, now made even more exciting with the
addition of Sabut, Ajwain and Jeera spices.
44. Britannia takes full control of Daily Bread.
45. Britannia Industries buys out New Zealand's Fonterra from existing
dairy joint venture, Britannia New Zealand Foods (BNZF).
BNZF became a 100% Britannia subsidiary and was renamed
Britannia Dairy Private Limited (BDPL).
46. Recognizing the changing global trends & health benefits of removing
trans-fats, Britannia is the first bakery brand in India to remove transfats from its products.
47. Wadia Group acquired stake holdings from Group Dan-one and
becomes the single largest shareholder in BIL.
2010
48. 50-50 Maska Chaska was re-launched with a new masaaledar twist a delightful blend of butter and imported flavours along with
sprinkling of masala in September 2010.
49. Tiger enters the cookies category, with the launch of crunch cookies
in october. These cookies are not only high on de-light but also
high on energy and have been created keeping in mind the needs of
today's kids. These delightful cookies come in two exciting variants Fruit & Nut and Choco-chips and at an affordable price point
of just Rs.5.
th
2011
57. Britannia further enhanced its foray into healthy milk based drinks
by launching Tiger-Zor Choco milk & Tiger-Zor Badam milk in
May 2011. These are delicious milk based beverages fortified with 5
15
2012
16
nd
rd
and 23
November 2012.
2013
66. On the 17th January 2013, Britannia Industries Ltd, Kolkata was
selected the winner of the GOLDEN PEACOCK NATIONAL
QUALITY AWARD for the year 2012 by the awards jury under
the chairmanship of Justice P. N. Bhagwati, former Chief Justice of
India and Member, UN Human Rights Commission.
14
69. Britannia won the Namma Bengaluru Award for 2012, at the
th
17
70. Britannia bagged the prestigious IWLF Award for 'Solid Waste
Management Project' at the International Women Leadership Forum
held in Mumbai on 25th April 2013.
PRODUCTS AVAILABLE:-
GLUCOSE BISCUITS
1) TIGER
2) CHOTA TIGER
3) TIGER CHAI BISKOOT
4) TIGER ROSEMILK CREAM
5) TIGER BRITA ENERGY POPS
6) TIGER CHOCLATE CREAM
7) TIGER ORANGE CREAM
8) TIGER COCONUT ENERGY
9) TIGER ELAICHI CREAM
10) TIGER KESAR CREAM
11) TIGER BANANA
CREAM BISCUITS
1) TREAT CHOCO GELO
2) TREAT DELICIOUS DATES
3) TREAT APPLE PUNCH
4) TREAT FLAVOURED TANGY ORANGE
5) TREAT STRAWBERRY FLAVOURED SURPRISE
6) BOURBORN TREAT
7) TREAT ELAICHI FON
18
MARIE BISCUITS
1) MARIE GOLD
2) VITA MARIE GOLD
MILK BISCUITS
1) MILK BIKIS
2) MILK BIKIS CREAM
50-50 BISCUITS
1) 50-50
2) 50-50 MASKA CHASKA
3) PEPPER CHAKKAR
LITTLE HEARTS
1) LITTLE HEARTS CLASSIC
PURE MAGIC
1) PURE MAGIC
1. 50-50:- Brand name 50-50 launched in 1993, 50-50 because of its "Hatke" taste and
youthful appeal quickly emerged as the leader of category with more than one-fourth of market
share. In 2001, the delicious Maska Chaska was launched as a variant of the original brand and
became an instant success. In 2008, 50-50 sharpened its focus on housewives and positioned as a
snack. 50-50 snacks the latest entry will give housewives one more reason to be happy snack
happy. Being aware of the needs of his consumers,
50-50 snacks comes in three unique international flavors- Italiano Pizza, Swiss cheese & Chilly
and Chinese Hot & Sweet. 50-50 snacks bridges the gap between biscuits & snacks and tries to
bring the best of many worlds - biscuits bhi Snack bhi, Sweet bhi Spicy bhi, Baked bhi
Chatapata bhi. The new product being baked and in bag format allows guilt free snacking both
in and out of home and thus making housewives "Snack happy".
2
0
2. GOOD DAY:- Britannia Good Day was launched in 1986 in two delectable
avatars -
Good Day Cashew and Butter. Over the years, new variants were introduced - Good Day
Pista Badam in 1989, Good Day Choco-chips in 2000 and Good Day Choco-nut
in 2004. This rich cookie enjoys a fan following of consumers across all ages,
loyal to the brand
promise of a great taste,
among the
the cookies
is synonymous with
leader in
everyday
it was time to give the nation yet another reason to have a good day. Abundance ,
goodness , indulgence and now un-restrained joy that is the message of this new
campaign. The new TC ad is the un-controllable expression of the ticket
collector's happiness and joy that is stimulated by consumption of the cookie, that
spreads cheer
amongst the people around him creating an atmosphere of shared joy that's
un-
orchestrated and straight from the heart. The celebration was taken to the IPL as
Good
day cheered along with a million cricket fans in the stadiums, each screaming and
proclaiming "Ho gaya re Good Day". The dazzling brilliance of this endeavour ,
the contagious rhythm needs to be lived and spread through the nation, making
'Iska toh ho
Gaya Re Good Day' a part of the common lingo and a way of life. Good Day truly
believes laughter and happiness are infectious, it transcends race, caste creed unifying
humanity in
an inclusive
of The Times
nation
India,
of
joy.
3. TIGER:- Britannia Tiger, one of the biggest brands in the kids segment, has reinvented itself to revolutionize the concept of kids
with
new
vision
of
nutrition
leading
offerings to embody fun and energy on one hand and health and nutrition on the other.
in
the
the
kids
Enriched with growth nutrients across all its variants, britannia tiger comes
with the
21
at
addressing
every
mothe
nutrition, britannia tiger has undergone a considerable shift in its product offering, transforming
itself into a healthier and tastier avatar. Identifying the role of biscuits as a important component
of daily food and a major carrier of nutrition, britannia tiger fortifies itself, across categories,
with growth nutrients like iron, calcium, folic acid, vitamin A and D packed with 25% of daily
growth nutrients (every 100 gms).
4. MILK BIKIS:-
value and delight to all with its new product and pack design. Recently re-launched in
its existing Southern & Eastern markets, and extended across India,
bikis
is all set to add excitement and appeal to nutritious food. Whoever said that good food
needs to look dull and boring, will just
unique and attractive honeycomb design and an enhanced product experience, the new
biscuit
the recipe is now
prompts
the
kids
will
love
it
proven to aid mental and physical development in growing kids. The premium packaging,
besides appealing to kids, also ensures that the biscuits remain fresh and crisp. So whether its
breakfast time or snack time at school, rest assured that kids will look forward to munching these
crunchy, milky biscuits which even helps in their development.
22
BALANCE SHEET
Rs. in crores
As at
31 March
31 March
2012
2011
23.89
23.89
496.15
427.41
520.04
451.30
28.15
430.57
8.16
6.24
19.91
15.99
116.82
122.68
173.04
575.48
336.20
239.68
518.26
119.38
124.80
96.65
979.26
455.71
1,672.34
1,482.49
23
II. ASSETS
370.63
298.68
8.46
5.02
79.73
11.70
458.82
315.40
218.40
308.94
125.02
142.13
12.12
12.12
210.54
236.06
(b) Inventories
382.28
311.20
52.14
57.26
30.94
28.75
182.08
70.63
857.98
703.90
1,672.34
1,482.49
2
4
Rs. in crores
31 March
31 March
2012
2011
5,005.66
4,230.59
(58.62)
(32.27)
Net sale of
4,947.04
4,198.32
27.15
25.20
4,974.19
4,223.52
58.53
48.92
5,032.72
4,272.44
2,655.01
2,371.92
Purchase of stock-in-trade
529.53
410.31
(4.79)
(17.89)
145.87
119.93
Finance costs
38.07
37.75
47.32
44.59
Other expenses
1,369.34
1,107.77
Total Expenses
4,780.35
4,074.38
252.37
198.06
products
25
63.71
41.52
(13.91)
12.34
1.92
12.82
186.74
145.29
VI)
26
Rs. in crores
31 March 2012
31 March 2011
252.37
198.06
47.32
44.59
2.35
(1.78)
(9.10)
(8.66)
(16.40)
(12.80)
Dividend income
(0.19)
(0.28)
Interest income
(32.12)
(24.84)
Interest expense
38.07
37.75
282.30
232.04
(71.08)
(42.86)
5.12
(17.77)
(62.70)
72.55
(0.88)
3.13
107.54
31.71
Adjustments For:
of investments, net
Changes
(Increase) / decrease in inventories
(Increase) / decrease in trade receivables
(Increase) / decrease in loans and advances
and other assets
(Increase) / decrease in bank balances (other
than cash and cash equivalents)
Increase / (decrease) in liabilities and
provisions
27
260.30
278.80
(49.64)
(32.48)
210.66
246.32
(191.20)
(82.35)
20.14
14.64
122.82
(43.91)
(50.00)
(37.96)
(27.64)
2.27
10.23
Interest received
32.18
22.33
Dividend received
0.19
0.28
(51.56)
(156.42)
(0.83)
(0.34)
Interest paid
(37.66)
(37.50)
(90.06)
(69.55)
(128.55)
(107.39)
30.55
(17.49)
(4.36)
13.13
26.19
(4.36)
year
28
31 March 2012
31 March 2011
26.19
24.88
(29.24)
26.19
(4.36)
the year
Book overdraft
29
Rs. in crores
As at
31 March
31 March
Absolute
2012
2011
Increase or
Increase
Decrease
or
Decrease
23.89
23.89
NIL
NIL
496.15
427.41
68.74
16.08
520.04
451.30
68.74
15.23
28.15
430.57
(402.42)
(93.46)
8.16
6.24
1.92
30.76
19.91
15.99
3.92
24.51
116.82
122.68
(5.86)
(4.77)
173.04
575.48
(402.44)
(69.93)
336.20
239.68
96.52
40.27
518.26
119.38
398.88
334.12
124.80
96.65
28.15
29.12
979.26
455.71
523.55
114.88
1,672.34
1,482.49
189.85
12.80
30
II. ASSETS
(1) Non-current
assets
(a) Fixed
assets
(i)
Tangible
assets
370.63
298.68
71.95
24.08
(ii)
Intangible
assets
8.46
5.02
3.44
68.52
(iii)
Capital
work-inprogress
79.73
11.70
68.03
581.45
458.82
315.40
143.42
45.47
(b) Noncurrent
investments
218.40
308.94
(90.54)
(29.3)
125.02
142.13
(17.11)
(12.03)
(d) Other
non-current
assets
12.12
12.12
210.54
236.06
(25.52)
(10.8)
(b)
Inventories
382.28
311.20
71.08
22.84
(c) Trade
receivables
52.14
57.26
(5.12)
(8.94)
30.94
28.75
2.19
7.61
182.08
70.63
111.45
157.79
857.98
703.90
154.08
21.88
1,672.34
1,482.49
189.85
12.80
(2) Current
assets
NIL
NIL
3
1
Rs. in crores
31 March
31 March
Absolute
2012
2011
Increase or
Increase
Decrease
or
Decrease
5,005.66
4,230.59
775.07
18.32
(58.62)
(32.27)
26.35
81.65
Net sale of
4,947.04
4,198.32
748.72
17.8
27.15
25.20
1.95
7.73
4,974.19
4,223.52
750.67
17.77
58.53
48.92
9.61
19.64
5,032.72
4,272.44
760.28
17.79
2,655.01
2,371.92
283.09
11.93
Purchase of stock-in-trade
529.53
410.31
119.22
29.05
Changes in inventories of
(4.79)
(17.89)
(13.1)
(73.22)
145.87
119.93
25.94
21.62
Finance costs
38.07
37.75
0.32
0.84
47.32
44.59
2.73
6.12
products
32
expense
Other expenses
1,369.34
1,107.77
261.57
23.61
Total Expenses
4,780.35
4,074.38
705.97
17.32
252.37
198.06
54.31
27.42
63.71
41.52
22.19
53.44
(13.91)
13.91
100
12.34
(12.34)
(100)
1.92
12.82
(10.9)
(85.02)
186.74
145.29
41.45
28.52
years
33
SIGNIFICANT RATIOS
2011-
2010-
2012
2011
Measures of Investment
Return on Equity
Net profit
35.9
32.2
Shareholders
Net profit
(NV of Rs. 2)
Dividend Cover
Rs.
15.63
12.16
Times
1.6
1.6
34
Measures of
Performance
Profit Margin
5.0
4.6
Times
96.0
73.9
Times
39.2
34.8
83.6
95.6
Debtors Turnover
Sale of products
Trade receivables
Stock Turnover
Sale of products
Inventories (Finished goods +
Stock-in-trade)
Measures of Financial
Status
35
Current Ratio
Current assets
Times
1.5
1.5
Tax Ratio
26.0
26.6
36
COMMENTS:-
Return on Equity Capital:- Return on equity capital ratio calculates the amount of profits
available to take care of equity dividends, transfer to reserves, etc.
1) The return on equity capital is 35.9%.
2) It indicates that on each Rs.100 of equity capital:1) Average net return of Rs.35.9 is earned.
2) This amount of Rs.35.9 is available for appropriation to equity shareholders.
3) There
rights
Current Ratio:- Current ratio is a liquidity/solvency ratio which indicates the ability of
a concern to meet its short-term liability.
1) Rs.1.5 of current asset is available for each Re.1 of current liability.
2) Current ratio is constant for two financial years.
3) It shows an:1) Optimum liquidity/solvency position.
2) Optimum level of current asset.
3) Optimum level of trading(i.e, optimum turnover generated from the given level of
assets employed).
Debt-Equity Ratio:- Debt-equity ratio is a solvency ratio which indicates the proportion
of debt and equity in financing of the assets of the concern.
1) Debt-Equity ratio is 83.6% which means that long term loans(debts) are 83.6% of
shareholders funds.
2) It indicates that:37
1) There is very satisfactory safety margin for the long term creditors.
2) More dependence on equity.
3) Ease of raising additional loans.
4) Smaller burden of fixed interest payments.
Stock Turnover Ratio:- Stock turnover ratio shows the relationship between the cost of
goods sold and the average stock.
1) Stock turnover ratio is 39.2 times which means that during the year stock was
converted into sales 39.2 times.
2) Stock Velocity will be 365/39.2 = 9.3 days which means that on an average 9.3
days production will be held by company as stock or it also means that it takes 9.3 days
for the company to sell stock after it is produced.
3) Stock is sold out fast.
4) Working capital requirement is less.
Debtors Turnover Ratio:- Debtors turnover ratio shows relationship between credit sales
and debtors. Its purpose is to calculate the speed with which debtors get settled on an average
during the year and to calculate debtors velocity to indicate the period of credit allowed to an
average debtor.
1) The debtors turnover ratio is 96 times which shows that debts are being collected
at a fast speed during the year.
2) Debtors Velocity will be 365/96 = 3.48 days which shows that on an average it
takes 3.48 days to settle a debt.
3) The amount of credit given by the concern to its customer is less.
4) Less funds are blocked up in debtors and working capital.
5) There are less chances of bad debts.
6) The debtors are managed very efficiently.
38
Profit Margin Ratio:- Profit margin ratio helps to judge how efficiently the concern is
managing all its activities of operations, financing and investment and how much amount is
available for appropriation.
1) The profit margin has increased from 4.6% to 5%.
2) All activities of the company are managed efficiently.
3) There is very good control
cost.
4) A good margin is available
to make appropriation.
Dividend Coverage Ratio:- Dividend coverage ratio indicates the capacity of a company to pay
dividends out of profit attributable to the shareholders.
1) The dividend coverage ratio is 1.6 times which is just above the standard ratio of
1.5 times.
2) It is constant for past two financial years which shows that company is retaining similar
portion of its earnings to meet its financial requirements.
Earning Per Share:- Earning per share calculates the amount of profits available to take care
of equity dividends, transfer to reserves, etc.
1) The earning per share has increased from Rs.12.6 to Rs.15.63 (NV is Rs.2).
2) It indicates that on each Rs.100 of equity capital:1) Average net return of Rs.15.63 is earned.
2) This amount of Rs.15.63 is available for appropriation to equity shareholders.
3) There is a good scope to attract fresh funds by issue of equity shares by way of
rights or public issue.
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Conclusion:Britannia Industries Limited is also a major player in the ready to eat food segment with
leadership
position
in
bakery
category.
Delhi, Chennai, Mumbai, Uttarakhand, Orissa & Bihar with a capacity of 160,000 MT.
The company has transformed itself from being a primarily a biscuit company in 2008 with
diversification efforts into other bakery products & dairy. Britannia made its strong presence
felt in dairy this year and recently forayed into ready to eat Indian breakfast market & savory
market. We expect this new initiative to start yielding results from
2014. Companys
product
categories
are
is growing at +10%. The company has over last 3-4 years done the innovations in its product
portfolio in all facets such as pricing, packaging and entry into new segments. Innovation has
been focused on growing its segments with the base of health and nutrition. The company has
over the years innovated its product portfolio so as to command pricing premium in the market.
Brand leverage has helped Britannia gain foot hold in new segment such as chaas and healthy
bread offerings. Innovation backed by advertisement exposure to help improve growth. Britannia
accelerated the nutritional drive in the last 3-4 years and has been growing in double digits in
this segment. The adults Health and Wellness segment is growing at +20% levels and Britannia
is witnessing similar to higher growth. Approximately 50% of its revenues flow in from this
health & wellness segment.
introductions, both in the premium and discount segments. Also, Britannia Nutrition
Foundation continues to work on initiatives related to malnutrition in children and women
and will partner with the government, NGOs etc., to pilot and scale up successful
initiatives.
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BIBLOGRAPHY:1) WWW.BRITANNIA.CO.IN
2) WWW.MONEYCONTROL.COM
3) WWW.WIKIPEDIA.COM
4) WWW.BUSINESSTANDARD.COM
5) WWW.ECONOMICTIMES.COM
6) WWW.JUST-FOOD.COM
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