Raw material is the basic development for production of any products all the

raw material is converted in module with the help of human beings and without
it the conduction mousse cannot take place. The raw material of Parle products
as under.

INTRODUCTION OF MARKETING
Marketing is about indentifying and meeting human and social needs.
According to Philip Kotler marketing management can to define as an art and
science of choosing target market and getting, keeping and growing consumer
through creating, delivering and communicating superior value.

Meaning:Philip kotler said MARKETING IS A SOCIAL PROCESS BY WHICH THEY NEED AND
WANTS THROGH, CREATING, OFFERING, AND FREELY EXCHANG PRODUCTS AN
SERVICES VALUE WITH OTHER.

Target market is a particular group or set of consumer to whom we sell the

goods and services.

MARKETING MIX
The marketing mix refers to the ingredients or the tools or the variables which
the marketer mixes in order to interact with a particular market.
According to William J. Stanton, Marketing, Marketing mix in the term used to
describe the combination of the four inputs which constitute the core of a
companys marketing system, the product, the price structure, the promotional
activities and the distribution system.

MARKETING MIX CHART

MARKETING MIX
PRODUCT PRICE PLACE PROMOTION
These fore main elements of marketing mix as classified by Mc Carthy.
These elements are more popularly known as four ps of the marketing.

PRODUCT
Product is the physical, tangible thing which satisfy the customer needs. It is the
structure of product where internal design is the size of product and external
design is the shape of the product.
Quality, variety, size, packaging, labeling, features, design. It is the point come
under the product.

Parle g:For 65 year Parle has been a part of the lives of every Indian. It include wheat,
flavour, sugar, oil, invert syrup, skim, milk powder Filled with the goodness of
milk and wheat, Parle g is not just a treat for the taste buds, but a source of
strength for both body and mind.
Pack Sizes Available:19g, 44 g, 66 g, 93.5 g, 231.5 g, 346.5 g, 400 g, 462 g, 576.5 g, 935 g (packed),
935 g (loose).

Parle 20-20:Parle presents 20-20 cashew and butter cookies where every cookie is baked to
perfection to deliver the perfect taste and aroma. A mouth-melting experience of
premium cashews and rich butter in every bite, Parles new 20-20 cookies
promises a combination of crunch and scrumptious delicacy.

Pack Sizes Available:75 g, 110 g, 225 g

Place refers to the set of decision that need to be taken in order to make the
product available. If the products are not made available to the customers at the
right place at the right time then customer would not be able to buy them.
Place mix refers to important decisions related to physical distribution of goods
and services, transportation, coverage, margins, location.

Location:Lao More Parle Pvt .ltd is Located on the Naroda in Ahmedabad. It can get
cheap labours from this side. So it can get better raw materials as well as
transportation is also very fast so there is no fear of burglars & thieves.

FACTORY LOCATION OF LAO MORE BISCUITS LTD. .

Lao more biscuits pvt. Ltd,
Plot no.1010-b, 1011-A,
Near gayatri mandir,
Phase IV , GIDC, Naroda,
Ahmedabad .

Sales promotion

Sales promotion refers to short term use of incentives or other promotional

activities that stimulate the customer to buy the product. Sales promotion
techniques are very useful because they bring:
1. Short and immediate effect on sale.
2. Stock clearance is possible with sales promotion.
The sales promotion techniques are undertaken in two ways:
1. Sales promotion techniques or incentives for customers.
2. Trade promotion

Advertising
Advertising can be defined as the non personal presentation and promotion of
idea, good or services by an identified sponsor. The advertisement builds pull
effect as advertising tries to pull the product by directly appealing to customer
to buy it.

Television
In different channels like Zee TV, Sony, star plus, and local channel etc. all the
channel advertising them.

Radio
Advertising also in different radio channel like my f.m., mirchi, city etc.

product.

 Trade promotion
The promotional techniques or tool offered to middlemen or distribution
channel such as wholesalers, retailers etc. are known as trade promotion.

Direct marketing
Direct marketing is the use of consumer- direct channels to reach and deliver
goods and services to customers without using marketing middlemen.
They often seek a measurable response, typically a customer order, through
direct- order marketing.
Publicity:Publicity is a non-paid form of impersonal communication. It is just like
advertisement except that advertisement is a paid form whereas publicity in
non-paid form for example, some events is covered in news and technology of
any product is discussed in news free of cost.

Price:Price is the value which buyer passes on the seller in lieu of the product or
services provided. Price mix refers to important decisions related to fixing of
price of a commodity. These decisions can be related to price of competitors,
decision related to demand, decision related to fixing cost etc.

Organization Structure
Chairman
Managing Director
General Manager
Asst. General Manager
Marketing Department
Senior Manager
Pro Sales Manager Marketing Manager
Sales Executive Executive Marketing Executive
Pilot Salesman Officers

Shifts of worker
Lao more biscuits is large scale units, so it recruits many employs in its
organization in to different shift & batches.
The shift of worker as following:1) 8 : 00 am To 4 : 00 pm

2) 4 : 00 pm To 12 : 00 am
3) 12:00 am To 8:00 am

Safety measure
Union provides cattle feed on large scale made from various pulses and
also consists of various vitamins.

It provides scholarship for children of members.

Recently it had started a youth dairy came to check the migration of young
farmers from village to big cities.

At a very low cost there treatment is done.

Findings of report
This Industrial visit will help me in my future. due to this visit I get many useful
information .now I am understand what is the important of industrial visit in our
life? Through this Industrial visit I got most important practical knowledge.

Directors:
1. RajuBhai Gumnani
2. VinodBhai Gumnani
3. Shadhu RamBhai
4. ManharBhai

Product Manager:
DhiranBhai Thakar
Parle Office Manager:
RasthogiBhai

Social Responsibility
To built new face of India and spread happiness & joy all
over.
As a part of Corporate social Responsibility Policy is
kindly involved.
The over all Department of younger Generation with
focused endeavor.

Futures Plan
Lao more biscuits Pvt. Ltd. have also specific future plans.
The organisation must be have are future plans. Lao more
biscuits produce 1650 tonnes biscuits per product monthly,
Means that is future plan is produce 3000-3300 tonnes
biscuits . This is plan will success that hope for the biscuits
Ltd company of the Lao More Biscuits future plans.
That is the next plan is production department labours
numbers more increase and the number of machiens increase
of their privious year production is Lao More Biscuits.

CONCLUSION
Here by, I conclude that visiting PARLE PRODUCTS LIMITED has been a
great learning for me. The company proves to be a major leading company in
the industry of biscuit products such as, Parle G, Monaco, magic etc.
One of the future of the Parle product is that the management is very hard
working so the management Process is very strong.
Pune product ltd. is very well know in the world.
I am sure it will run on the path of success.