Mobi Manifesto V2

Created By: Ralph Ruck Ruckman Co-Founder

IMGrind | Revived Media | iMobiTrax
With The Help Of My Amazing Team!

Founders, Entrepreneurs, Advertisers, Affiliates, Software &

App Developers, Coaching Forum Owners, Media Buyers
Become A Smarter Marketer

Warning:
And I do mean FUCKING warning.
Don't do shit until you read the first 2 pages of this document. I don't want
to seem like a dick, but when I first released the Mobi Manifesto (the 1 st
version of this guide), I knew it would make everyone who read and applied
it, a ton of fucking money as a mobile affiliate.
What I didn't count on was 15,000+ markters and entrepreneurs reading it
and then join our IMGrind Private Forums, Revived Media Mobile Affiliate
Network and use our iMobiTrax Mobile Tracking Software. This shit blew
up & outta control fast.
What you see is what you get with me. Filled with a world full of fucking
assholes, liars and jealous idiots I personally think that's a step up. I keep it
radically honest and brutally blunt. If you're a pussy, you probably won't
like me much. That's good, I've been working on weeding pricks like you
out of my life for the last 33 years of anyway. So thanks!
Some of the stuff I've done over the course of my online journey include:
Former Moderator of Wickedfire and Blackhat World Forums and
long time member of the Warrior Forum.
Former Owner, Blogger, Forum Owner at Cashtactics
Former Co-Founder & CEO of Convert2Media CPA Network
Currently Co-Founder of IMGrind, Revived Media and iMobiTrax
Nothing exists like what you are about to learn. Nobody and nothing is
going to teach you more about being a successful mobile affiliate than what
I'm about to give you now...So pay close attention...or piss off.

Follow Fucking Directions

If I only knew how many people were going to download this when I wrote
it, I would have sold it for millions of dollars. Because that's what it's
worth... if you can SERIOUSLY focus, grind, and stay fucking consistent.
The fact is we still made millions so who really fucking cares. This guide
has helped so many mobile affiliate marketers, it's sooooooo fucking worth
sitting here during Round 2 updating the guide and making it even better...

99% of people can't follow simple directions. What's fuckin worse is

people's ability to literally tear down and cannibalize their own thoughts.
People who I refer to as Askholes Know what an Askhole is?...
It's someone you take the time out of your life to focus and help them with
theirs. You give them your best advice of what works, what's successful and
even What to exactly fucking do! Yet, they fuck it up. They have a better
idea. Or lose focus. Or motivation. Or whatever other distraction.
Whatever it is, People like that disgust me. If you're one of them, exit your
silly ass now before the rest of us awesome motherfuckers embarrass the
living shit out of you.
We've had Mobile Affiliates generate millions of dollars in revenue for
themselves through our Mobile CPA Network at Revived Media. Heck with
it, I'll just give you a taste to save time here...

Read This Entire Guide. Read Every Word. Then Read It Again.
I'll tell you like I told the 15,000+ before you who downloaded the original
guide...I already know, maybe not just You specifically, but you
others...99% of you...won't do shit with the gold that's going to be given to
you hear. Don't ask me why...It sucks the life outta me to explain it.
That's cool though. Even though it pissed me off at first. I how to strategize
our shit to where it works in our favor.Yes, this works in our favor.
We're not trying to save the fucking whales here. We're providing this guide
to anyone who will use what we know, put it to work for themselves and
better their businesses and lives. Whatever that thing that drives people to
learn, study and do new shit...people who love a challenge and the will to
succeed that's who this is for.
The problem is that when people realize it takes a lot of fucking work to
accomplish revenue like I'm going to show you through-out this guide...
They tuck tail and run. Fight or flight. Bitch or Beast. You're either one, or
you're the other. There is no in-between in business. Or life. Get some thick
skin on you, because you're going to need. I've tattooed most of mine, more
than once over...so I got skin like a fucking rhino. I'll help you with yours.
Even the world is a mostly ugly place, filled with immature people who
expect something for nothing...and the fact they fucking disgust me...there
are some amazing people who we've taught this too already...
So now we know there are more of you out there. This guide is for you. We
make our livings, pay our bills, feed our kids, provide for our families and
give back as much as we can. All possible by what you are about to learn...

From this point forward, you will not read fluff or filler. Every word in this
guide is critical between Success....and Failure. If at some point you get
bored, you are already done. You just don't know it yet. So fucking quit.
This guide has been put together straight from my mind and experience.
What most people don't know, I'll be upfront and share with you. I possess a
certain gift which doctor's have referred to as a Photographic Memory.
If you don't know what that is, Google it. Basically, what this means for you
is that you are in for a big fucking treat when it comes to learning from us.
Many will do nothing. Few will succeed beyond their wildest dreams. The
reason I know this Because I have. So have the people I work with. So
have a lot of the people we have taught this too. So will you, if you grind.
Some people Get It & some people don't. That's just human nature.
Something completely out of my control. However, I'm in control of you up
until the point you close out this document. It's not meant to boost my ego
or give me a power trip (Which I could care less about). I need you in my
control until the end here, so that I can change the lives of some, while
inspiring the lives of many.
Honestly, if you cannot make money in mobile affiliate marketing with
what you are about to read Give up. It takes money to make money. If you
are scared to spend money, or you don't have a budget set aside for this
business then seriously go get a second job, 3 rd job, or fuck off. That's the
best advice you will ever get. I learned the hard way.
However, I'm confident that you'll either be offended and quit, or you will
have a clear understanding and step by step blueprint to be successful in
mobile affiliate marketing. Print this fucker out if you have to and break it
up section by section. If you made it this far, Congrats. Let's get serious
now and grind on...

Part 1. Understanding Mobile

Don't Half Ass This
I don't want to sound or seem like a know it all because I'm not. Everything
I know I've learned on my own, taught myself or have had a good samaritan
from time to time pop in and help me out. But I don't fucking rely on
anyone. You shouldn't either. You should be a 1-Man Army. A fucking
wrecking ball. A mobile media buying freak of nature. And you will be, if
you can follow exactly what I say.
You get smart by learning new shit, trying new things and stepping out of
your comfort zone. Well, you might just be well out of your comfort the
first time after reading this, but that's a good thing! I'm not going to just sit
here and spoon feed you the answers. Fuck that! I don't even know you and
I'm 99% sure you don't fucking deserve it anyway.
What I will do is challenge your mind. I'll do that by giving you something
better than just straight answers. I'll make you fucking think. Think hard.
That's right. Every word and step in this guide is designed for people to
succeed or fuck up...it's really that simple even though I'm about to become
a loose cannon and fire out a massive wealth of knowledge to you.
In the most way, I'm going to start by telling you exactly what to read, learn
and where to go. For understanding mobile, there are a few elements out
there that you really need to pay attention to, that most people simply won't
tell you. We know this because we spent millions learning it.

I really hope you are familiar with affiliate marketing mobile marketing
mobile advertising performance advertising Cpa marketing terms.
If not Google them. What you need to know is that Desktop Web
Marketing & Advertising versus Mobile Marketing & Advertising requires
a different mindset, approach, advertising and marketing skills.
Let's make this simple and say you do over $1,000,000 a month on Google
Adwords, Bing, Facebook etc..that would typically indicate you're a pretty
good marketer right?
Wrong. You don't know fuck. Matter of fact, you know less than that. You
wouldn't believe how many people tell me they spend $5K, $100K $1M+
and end up losing and giving up. Please...let's get to ground zero right now.
It's not a pride or ego thing. It's I don't give a shit what you have done, or
what you think you will do - I see it time and time again. Still.
So now that we've leveled with each other, let me lay it out for you. I've
tried to break this tools and resources set down for you, the best I can so
that you know exactly what I am using. Straight up, here's the tools and
resources you need to start reading, studying, bookmarking and following
---along with what we teach you. Don't just fucking rely on us to spoon feed
you over at Revived Media after you learn this. I'm giving you my own
toolset so that you have the same opportunity to learn and apply what I
know and am going to teach you.
Everyone and every service and/or tool listed here, is to be used as
suggestion based only. Just be fucking smart when you buy a service or
product. Some of these are free. Some cost money. To get started, you don't
need to invest any money. Read this guide entirely first, everything will
make sense and follow into step by step actionable format. Designed for
newbies to advanced marketers with small or large budgets.

Mobile Intelligence Tools & Resources

Get Really Fucking Smart, Really Fucking Quick
I get all the information I need about specific handsets and tablets from the
websites below. I can find discontinued phones & Tablets, currently active
phones & Tablets + upcoming phones & Tablets broken down per Carrier &
Brand. What this means is that you can be very proactive on specific mobile
devices and setup post-click optimization rules in iMobiTrax according to
the specs of certain devices across Carriers and Brands.
Really this is information based on United States data, so keep that in mind
because at Revived Media, we focus mainly on International offers. But, the
strategy is sound and it's exactly how I do things.

Phone Lookup, Specs And Research

Phone Arena - Phone News, Reviews & Specs. This is really my 1st
choice when it comes to doing research on handsets and tablets.
There's more to this site than just researching specific Device specs.
Look it over really good on the navigation for filtering pages by
Phones, Tablets, News, Reviews, Discussions, Videos and more. On
the sidebar, filter by Carriers, Brands, + Tools Section.
GSM Arena - GSM Phone reviews, news, opinions, votes, manuals
and more. The way I use them is to utilize their left sidebar and
choose by Device Manufacturers (aka Brands). I also make use of the
Phone Finder Tool and List Of All Mobile Phone Brands.
Phone Scoop - Use the search box at the top left, along with the
Reviews, Phones, Phone Finder, Carriers, OS's and more. The Phone
Scoop Phone Finder Tool is handy.

Competitive Intelligence / Spy Tools

What Runs Where - I use it for both web and mobile. Personal friends
with Max, highly recommended.
Adult Ad Spy - From Jay & Tuan of Adult Media Buys Forum, Adult
Media Buying Blog and Jay Knows Cash. These guys are the shit in
the adult and whizzes with iMobiTrax. Awesome guys.
Google Think Insights: Mobile Ads Showcase App
Google Think Insights: The Full Value Of Mobile Calculator

Straight Up - I got to be hardcore honest here. I have Advertisers literally

spoon feeding me WHAT WORKS. So, I don't really do a lot of recon
anymore. Most of what we need is given to us because we possess the fine
ability of shit crushing offers with a ton of traffic. :-)...

Mobile Marketing Statistics

Smart Insights Mobile Marketing Statistics

MobileStatistics.com

Mobi Thinking - Latest Mobile Stats

w3Schools - Mobile Devices Stats & Trends
Google Search: Web Search "mobile statistics" and Image Search
"mobile statistics :-)
Pinterest Search:"Mobile Statistics" "Mobile Infographics"
Digby Mobile Statistics - Good god what a ton of stats all mashed into
one easy to read page.
Mobile For Development Intelligence - Use this resource! Good for
Geography/Country data.
IDC: Telecom & Networks
Convenant Eyes: Porn Stats
Huffington Post: Porn Stats
ITU Statistics

Statscounter Global Stats - Excellent tool to get a good idea on global stats
for Mobile Operating Systems, Browsers, Manufacturers, resolutions etc...

Publications I Read Closely

MobGrind: I did after all build it! Seriously, this is a simple news
aggregator that displays posts and tweets from mobile traffic sources
separated in easy to follow tabbed navigation at the top:

Mobile Advertising Networks

Mobile DSP's (Demand Side Platforms)
App Discovery Networks
SMS Advertising

Seriously, bookmark Mobgrind and read the headlines daily!

Outside Publications

Marketing Land: Mobile Marketing Statistics

Internet Retailer: Mobile Commerce

Business Insider: BI Intelligence Premium Subscription (It's
Awesome) $499/Yearly
Mobile Payments Today: Mobile Trends & Statistics
All Things D: Mobile Category
BGR.com
CNET: Mobile News
Forbes: Mobile
Mashable: Mobile
t3.com - Latest tech news
The Verge: Mobile News
IDC Market Intelligence
Gartner Technology Research
Comscore
Nielsen Mobile
Juniper Research
Mobile Marketing Association
IAB.net

App Intelligence

App Annie
App Rankings
Top App Charts
Social Bakers: Apps On Facebook
Applyzer
App Data
Facebook: App Center

Ad Network Data Research

Google Think Insights: Planning Tools - Use every tool that Google gives
you. Seriously, it's good stuff.
Our Mobile Planet - This is Google's Smartphone Data from Google
Search, Partner Networks, Content Network, Apps, etc... All mobile web +
mobile app smartphone data. Dive deeper into the data for the country
PDF's :-)
Inmobi Mobile Ad Network: Inmobi Insights | Network Research |
Consumer Research |
Millenial Media: Smart Reports | Mobile Mix Report | Mobile Intel
Series
Adfonic Mobile Ad Network: Mobile Advertising Reports
Buzzcity: Reports & Case Studies | Campaign Planner (Ok tool to
gauge country + combination traffic)
Pontiflex: White Papers
Smaato: White Papers (Scroll down to see the batch of awesome
sauce)
MoPub: Market Place Insight Reports
DataXU: Marketing Resources (Absolute ton to learn here!)

Device Detection Resources

Mobile Device Detection (or 'Device Detection') is a process of identifying
the type of mobile device or other device visiting a web site or other
service. This commonly uses the HTTP headers transmitted by the user's
browser such as User agent, though it can also be performed from other
headers if present, such as IMEI or UAProf links.

Mobile device detection systems typically combine a detection with the

creation or retrieval of a capability profile of the device. These vary greatly
in complexity, ranging from one data point to many hundreds. A device
detection process answers the twin questions of "what is it?" and "what can
it do?".

Adtruth
Device Atlas
Maxmind
Digital Element
Neustar IP Intelligence
Scientia Mobile
51Degrees.mobi: Device Explorer
Detect Mobile Browsers

Major Mobile Manufacturers (Mobile Device Creators)

Apple
Samsung
LG
Motorola
Nokia
Blackberry

Operating Systems

Apple
Android
Windows Phone - Windows Phone Central (Great News Site)
Blackberry
Wikipedia: Smartphone Operating Systems

Mobile Development Tools & Resources

jQuery Mobile - Pretty much everything to make you freaking

awesome. Ryan has his own thread with some great information on
mobile landing page development with jQuery.
IMGrind Forum Thread: Read Ryan's post on Mobile Landing Page
Development with jQuery
Banner Creation: Photoshop | Paint | Gimp | Bannersnack (I use
Photosop + Bannersnack)
IMGrind Forum Thread: 5 Resources For Icons In Mobile
Campaigns
IMGrind Forum Thread: from mark_au (Thank you brother): Few
quick tips to speed up (pre)lander performance
Firefox Addon: User Agent Switcher - adds a menu and a toolbar
button to switch the user agent of a browser.

Mobile Emulators & Simulators

Springbox Mobilizer - This is our favorite and most used tool for
previewing landing pages, offers, etc... GET IT.

Blackberry Simulators
iPhone Tester: This iPhone emulator allows you to check your site in
the dimensions for iPhone 3G and 4G, and iPod Touch. Just enter the
URL of the site you want to test in the address bar.Free to use.
iPad Peek: This popular tool enables you to see how your website
looks on the iPad or iPhone. For an accurate simulation, use a
WebKit-based browser, such as Apple Safari or Google Chrome. Free
to use.
Screenfly: Screenfly allows you to view your website on a variety of
device screens and resolutions. Enter a URL and click on GO to get
started. Free to use.

Mobile Phone Emulator: This emulator enables you to see your site on
a variety of mobile phones, including iPhone, HTC, LG, BlackBerry,
and Samsung. Free to use.
The Responsinator: The Responsinator helps you quickly get an
indication of how your responsive site will look on the most popular
devices, such as iPhone, iPad, Android, and Kindle. Free.
Matt Kersleys Responsive Design Testing: This is another responsive
web design testing tool. Test your site in several widths at the same
time. Enter your websites URL into the address bar to test a specific
page. Free.
Opera Mini Simulator. Opera Mini is one of the fastest and most
advanced mobile web browsers. Take advantage of its free web-based
emulator. Free
iPhoney. iPhoney gives you a pixel-accurate web browsing
environment, powered by Safari, that you can use when developing
web sites for iPhone. Its the perfect 320 by 480-pixel canvas for your
iPhone development. Free.
iTabbar: iPhone & Android Simulator.
iPad Tester - This is a simple tool that allows you to input a url and
see how it performs on iPads.

Mobile Device Testing

Mobi Ready - Free to use. The mobiReady testing tool evaluates

mobile-readiness using industry best practices and standards, such as
W3C compliance. It provides a score (from 1 to 5) and in-depth
analysis of pages to determine how well your site performs on a
mobile device.
W3C MobileOK Checker - Free to use. This checker performs various
tests on a web page to determine its level of mobile-friendliness. It
primarily assesses basic usability, efficiency, and interoperability,
based on the WS3 Mobile Web Best Practices.

BrowserStack: BrowserStack provides web-based browser testing. It

features fast access to remote browsers, developer tools, and live
testing. Access official mobile emulators for Apple iOS, Android, and
Opera Mobile. Test your site across a large range of devices. This is a
paid tool.
Keynote Device Anywhere: Honorable mention. I do not use them
currently but I've talked to them at 2 conferences now so if I take the
plunge, I'll update here. They are a paid service.
51Degrees.mobi - User Agent Tester
Mobile Test Me: Test mobile sites and web apps from your browser
across devices.

Performance Tools

Gtmetrix - Analyze the performance of websites and mobile speeds.

Which Loads Faster
Max CDN - Content Delivery Network
CSS Sprite Generator
Mobitest - Free mobile performance testing. Test your website
performance on mobile devices.
Pingdom - Website speed testing

CDN: A content delivery network or content distribution network (CDN) is

a large distributed system of servers deployed in multiple data centers
across the Internet. The goal of a CDN is to serve content to end-users with
high availability and high performance.
CDNs serve a large fraction of the Internet content today, including web
objects (text, graphics and scripts), downloadable objects (media files,
software, documents), applications (e-commerce, portals), live streaming
media, on-demand streaming media, and social networks.

A CDN operator gets paid by content providers such as media companies

and e-commerce vendors for delivering their content to their audience of
end-users. In turn, a CDN pays ISPs, carriers, and network operators for
hosting its servers in their data centers. Besides better performance and
availability, CDNs also offload the traffic served directly from the content
provider's origin infrastructure, resulting in cost savings for the content
provider.

Landing Pages, Banners & Image Tools

To be straight up here, we pretty much have landing pages given to us all
day long. Shit, is wayyy too much to keep up with. But, Brent and Ryan do
a lot of LP Development, so I'm just going to lay it all out. Almost
everything is created in Photoshop now for mobile.

jQuery Framework - Touch-Optimized Web Framework for

Smartphones and Tablets. A unified, HTML5-based user interface
system for all popular mobile device platforms, built on the rock-solid
jQuery and jQuery UI foundation. Its lightweight code is built with
progressive enhancement, and has a flexible, easily theme-able design.
Dave Guindon: Mobile Page Creator
Brave River: Mobile Website Previewer
10 Creators For Building Mobile Websites - IMGrind Forum
Thread
5 Mobile Landing Page Creators - IMGrind Forum Thread

Easy Mobile Page Creator - Easy to use mobile landing page creator.
Step 1: Use the editor to create your mobile page content
Step 2: Insert your aweber form code (or any autoresponder form code)

Step 3: Copy the output code to a file and upload it to your site
Step 4: Preview your page here using the simple iPhone emulator
Pttrns.com - Excellent website to study mobile user interface patterns. Why
is this important Ruck? Because you can match Offers, Ads, Creatives,
Landing Pages and more to specific mobile user interfaces. By designing
towards what's popular, per country, you can increase the "comfort" feel and
"blending" to resemble sites in countries that people are familiar with.
Pixels Daily - Brent turned me onto this site and it's excellent for getting
free PSD's and resources for designers.

Pixer.us - Online photo editor

PIXLR - Online photo editor
Resizepic.com - Online Image Resizer
Pic Resizer - Crop and resize photos
Bannersnack - This is who I use mostly.

Alexa: Top Sites By Country - Why is this important Ruck? Start clicking
on countries and you will start to see a pattern of the Top 10 websites, are
pretty universal across the world. What that means is that people are
comfortable with Google, Facebook, Youtube, Twitter and more...from a
design/blending perspective it doesn't get any easier than that to identify
color schemes and other elements to mimic.
Other Kickass Resources

Wikipedia: List Of Mobile Network Operators - Really easy to sort

by regions, then down into countries and find the top Mobile Network
Operators, (Telcos) - Mobile Carriers.
WikiPedia: List Of Holidays By Country - Why is this important
Ruck? Seasonal Themes Offers, Ads, Creatives, Landing Pages
etc...big fuckin money tip right there. Write it down.

Desktop VS Mobile
To make this easy to understand for everyone. I'm going to break this into
two parts: 1. Marketers who are familiar with web-based marketing &
advertising (Desktop) 2. Marketers who are just coming into the mobile
game (Greenhorns)
Marketers who are familiar with traditional web-based advertising probably
know a little bit about marketing methods such as:

SEO

Social Media

PPC

Cost Per View (CPV aka PPV)

Facebook Ads

POF Plenty Of Fish

Banner Advertising aka Display

If that's you, ask yourself this?

Are you getting tired of constantly being controlled by Ad Review
Teams?
Sick of creating Adwords & Facebook Accounts?
Fed up with FTC, Attorney General and other regulations coming out?
To be quite honest. It's not getting any easier for Affiliate Marketers out
there. To be straight up, I'm going to tell you right now that mobile devices
already out number Desktops 4 to 1 across the world. If this stat alone
doesn't make you want to get into mobile, then you're possibly retarded.

For the Greenhorns just coming into mobile marketing, ask yourself this:
Who can you trust as a mentor to relay consistent and current strategies?
Who is reputable enough in the Industry that you can learn from?
Who has actually provided the knowledge and tools to succeed in mobile?
Who is going to be there with you to make sure you succeed going
forward?
I will tell you something. It's not easy out there for a lot of people. Matter of
fact, it's down-right sad. That's why I decided to come forth and put this out
there for the masses. A real take it or leave it approach for everyone to
be level on the playing field, so to speak.
No matter if you are an experienced mobile marketer or just intrigued by it,
you cannot deny how fast mobile is really changing the world. Here are
some pretty astonishing facts that I have picked up, saved and compiled to
fuel your motivation.

Comscore has predicted mobile to surpass desktop Internet Usage in

2014 70% of Facebook's 1 Billion+ user base returns to Facebook
daily on their mobile device compared to 40% returning daily on their
desktop Statcounter has reported that 80% of smartphone users don't
leave home without their mobile phone. Pretty hard to carry your
desktop around isn't it?

Over 75% of the world's mobile phone users go to bed with their
mobile phone

There are currently over 1.5 Billion+ mobile web users in the world

Mobile broadband subscriptions have grown 45% annually the last 4

years

Mobile broadband subscriptions outnumber fixed broadband

subscriptions 2:1

The most popular browsers for web page visits on a mobile device
Opera at 21.9% and Android with 21.1% according to Statcounter

In Egypt 70% of the population ONLY have a mobile device to

access the web

In India 59% of the population ONLY have a mobile device to

access the web

Think about this for a minute would you. Did you know that almost 1/7 of
the world doesn't even have electricity? In countries such as the Dominican
Republic, as much as 1/10 of their population is indigenous.
A lot of people do not have Refrigerators, TV's, radios, even more
important things such as running water, electricity, heat and air. You know
what almost the entire world does have? - A Mobile Phone.
Pretty astonishing right? With 21.6 million people in Australia, there are
over 26 million mobile phone subscriptions. In many countries, there are
more mobile subscriptions than people.

Mobile User Behavior

Heres a stat for you. 2 years earlier than predicted, mobile phones outsold
computers. Cheaper and more portable, smartphones give you the world in
your hand (and the chance to spend more money). Here are a few insights
into how mobile consumers act:
They Shop Off-Hours
Peak times for mobile use include lunchtime, weekends and, especially,
evenings.

They Have a Bigger Need

With mobile shoppers, they want to be in, out and on with their lives.
Theyre in the market for something now! If youre not catering to their
immediate need, youre history.
Theyre More Spontaneous
Which means theyre more likely to call (after all, they have the device in
their hands) or buy (if they can do it easily on a mobile-enhanced site).
Theyre Locally Inclined
Theyre passing by the mall. Theyre looking for a Friday night activity.

1 in 3 perform a local search

61% have then called a business

59% have visited a business

36% have purchased in-store

Mobile user behavior will also vary according to:

Gender

Single/Married

Age Range

Shopping Preferences

Education Level

City/Living Area

Income Level

Language ability (e.g. Multilingual)

Kids/No Kids

Occupation

and so forth.

Todays consumer has a choice of three types of devices to use for

shopping, entertainment, travel, and so on Mobile Phones, Tablets and
Laptops.
We are going after mobile phones and tablets. 2/3 isn't bad right?

Now let's have a look at some US ethnic mobile user behavior stats:
Black Americans use more mobile voice minutes per month (1,261) than
any other group in the US.

HISPANIC MOBILE USERS

Send or receive 941 SMS (text) messages a month, more than any
other ethnic group

Make 13 phone calls per day, 40% more than the average U.S. mobile
user

Spend 68% more time watching video on the Internet and 20% more
time watching video on their mobile phones than non-Hispanic
whites

Almost 3 in 5 Hispanic mobile subscribers use Smartphones

Latinos form the core of projected U.S. growth in the next 40 years:

ASIAN AMERICAN MOBILE USERS

Stream the most online video, averaging 10 hours and 39 minutes in more
than double the overall mean of 4 hours and 20 minutes
Asian American and Pacific Islanders have been the quickest to adopt
Smartphones:

THE IMPACT OF MOBILE STATS

These are just a small portion of statistics in the US. We haven't even
talked about the other regions of the world. So what does this all mean?
You better research and understand your mobile market as best you
can before you even think about marketing to them. As with every
initiative, it means one campaign does not fit all.
If you dont want to waste your marketing dollars, your team needs to
understand that U.S. mobile owners use their phones in different ways.
Hispanic Americans out-text others; Asian Americans stream the most
online video.
Target the mobile channels your consumer prefers (apps, text, display ads,

video etc.) And cross-fertilize with their preferred social media avenues
(If youre looking for real-life examples, have a gander at Navigating the
Digital Ocean: Cross Channel Marketing Strategies from iProspect.)

Receptiveness to Ads
Content purchasers are more receptive to ads than other smartphone
owners, and they tend to have more positive opinions toward ads on the
whole:
29% of smartphone content purchasers say smartphone ads are eyecatching, compared with 17% of all smartphone owners.
26% of smartphone content purchasers say ads are relevant, compared with
15% of all smartphone owners.
25% of smartphone content purchasers say ads are unique and interesting,
compared with 14% of all smartphone owners.
Similarly, content purchasers are far more likely to take action on an ad.
Among all smartphone owners, 39% of the all smartphone content
consumers have been driven to take action after seeing a smartphone ad,
15% have clicked through an ad, 12% have used a special offer or coupon,
and 12% have made a purchase either via a PC or at a store.

By contrast, 79% of content purchasers have taken action after seeing an ad,
31% have clicked through an ad, 30% have used a special offer or coupon,
27% have made a purchase via a PC, and 24% have made a purchase at a
store as a direct result of an ad.
The Mobile Web is growing at a phenomenal pace, and it is forecast to
overtake the desktop web in 2014. Or in other words, more users will be
accessing the Internet through their mobile phone versus their PC for the
first time in 2014. Currently, approximately 900 million people access the
web through their mobile phones, compared to 1.4 billion desktop Internet
users.

In 2014, mobile web users will outpace desktop users (1.7 billion to 1.65
billion approximately). In another year, by 2015, the number of mobile
phone Internet users is expected to increase to 2 billion. During the same
time frame, assuming an annual growth rate of about 2 percent anually
between 2010 and 2015 in cell phone subscriptions (77% of world
population in 2010 to 87% in 2015), about 6.35 billion people worldwide
will have mobile phone subscription and approximately 1 out of 3 ( 2
billion out of 6.35 billion) of them will be accessing the Internet via their
phone.

A majority of Internet users in the Global South will come online via the
mobile web. Most don't own a computer, and even if they have a computer
they cannot afford an Internet connection, especially broadband, making
mobile the only platform for accessing the Internet.
Although, worldwide the profile of mobile Internet users will vary
depending upon geography, ICT infrastructure, income and education of
users etc, according to a study conducted by Donner and Gitau of mobile
users in South Africa, mobile only Internet users were in their twenties, and
had managed to get through their school without PC training. Most of them
worked in settings where they did not have PC access.
Mobile Network Operators/Carriers/ISP
Most people tend to over-think and over-analyze anyway, and never take
action. So I'm going to split the world into mobile network operator regions.
Later on, you will see that I segment much closer. For instance, you will see
me split the Americas region into North America, LATAM (Latin America)
and South America. For now, let's start slow and keep this simple.
What's a mobile network operator? In the simplest terms:
Mobile Network Operator (aka MNO) is known as a wireless service
provider, wireless carrier, cellular company or mobile network carrier. They
are the providers of wireless communication services around the world.
Yes In different parts of the world, they are referred to by different names
because cultures and languages all over the world differ. So just keep the
above mentioned names in mind when I cover Networks/Carriers/ISP's
(Internet Service Provider)

To cover all the regions and network operators in the world is an insane
task. Thankfully for us, someone has done it for us, so I'm just going to
refer you to the proper information and you can study each region, country
in that region and the network operators/carriers/ISP's accordingly.
A Mobile Network Code (MNC) is used in combination with a Mobile
Country Code (MCC) (also known as a "MCC / MNC tuple") to uniquely
identify a mobile phone operator/carrier using the GSM/LTE, CDMA,
iDEN, TETRA and UMTS public land mobile networks and some satellite
mobile networks.
Here are the links for your research:
List Of World Mobile Network Operators
List Of Mobile Country Codes
Entire List Of World Wide Telephone Operating Companies
List Of Mobile Network Operators Of Europe
List Of Mobile Network Operators Of The Americas
List Of Mobile Network Operators Of The Asia Pacific (APAC)
List Of Mobile Network Operators Of The Middle East & Africa
This is a list of the world's 30 largest terrestrial mobile phone network
operators measured by number of subscribers (and by proportionate
subscribers, if the company has holdings in other operators).

Now if you are in the US like I am, it's pretty astonishing to look at this and
realize just how small we really are in the mobile world. Literally, out of the
top 30 Mobile Network Operators in the world, the US has just 2 that make
the list. Are you starting to see the potential of mobile marketing and
reaching people yet?
Mobile marketing is way more than just its own unique marketing channel,
it's a UNIQUE mass media. Even thought TV, Print and Internet advertising
was before it, mobile advertising is the most widespread form of mass
media worldwide.What makes mobile advertising such an effective
marketing tool for advertisers is that you are reaching consumers one at a
time on their mobile devices versus reaching mass audiences all at once.

Now for a second opinion, here's another list to compare with the one above
for the largest Network and Carriers world wide:

A word on 3G Networks. I want to add this in here just so we are clear on

Network speeds. Most of the world is still on 3G however, 4G is quickly
gaining market share. Morgan Stanley has forecast that 3G penetration will
grow phenomenally, reaching 2,776 million or 43 percent of mobile phone
subscribers in 2014.
To give you an idea of how many 3G subscribers are out there, KPCB
conducted an enormous study which you can see below. In the Global 3G
Stats, there were 1,098MM Subscribers, Penetration of 18% and overall
growth of 37%:

3G networks are now been launched in 159 countries. Some countries such
as Sweden, Norway, Ukraine and United States are already moving to 4G.
Ericsson (June 2012) forecasts that, by 2017, 85 percent of the worlds
population will be covered by high-speed mobile networks. These networks
will mostly be based on WCDMA/HSPA. LTE will be available at the highend (led by deployments in the US, Korea, Japan and Western Europe).
Almost 60 percent of operators plan to launch LTE-based services in 2012
(33.7 percent) or 2013 (24.9 percent), according to a survey of mobile
operators by Informa (May 2012). LTE, sometimes called 4G (forthgeneration), networks allow increased download and upload speeds and
faster response times, in particular for data-intensive services such as
video.
The worlds largest LTE operators are Verizon Wireless (US), NTT
DoCoMo (Japan) and AT&T (US), but lack of smartphone that support
LTE, today, is preventing LTE becoming truly mass-market.

Mobile Operating Systems

A mobile operating system, also referred to as mobile OS, is the operating
system that operates a smartphone, tablet, PDA, or other digital mobile
devices. Modern mobile operating systems combine the features of a
personal computer operating system with touchscreen, cellular, Bluetooth,
WiFi, GPS mobile navigation, camera, video camera, speech recognition,
voice recorder, music player, Near field communication, personal digital
assistant (PDA), and other features.
Now there are many mobile operating systems out there. Way too many for
me to cover here but I really don't have to. All you need to be concerned
with is that the world is moving towards smartphones (Which we will get
into later). However, here is a list of the major mobile operating systems
active in existence:
Symbian OS Nokias Cell Phone operating system
Android OS Googles free, open-source cellphone operating
system
iPhone OS (iOS) Apples mobile operating system
BlackBerry OS Proprietary mobile operating system, developed by
Research In Motion for its BlackBerry
Windows Phone 7 ( Windows Mobile ) Mobile operating system
developed by Microsoft
Palm OS (Garnet OS)- mobile operating system initially developed
by Palm
Palm webOS Mobile operating system from HP/Palm
Bada - Mobile operating system developed by Samsung Electronics
Maemo OS from Nokia (open source, GPL)
MeeGo OS from Nokia and Intel (open source, GPL)

Tip: Whatever operating system you target in mobile marketing, you should
go to Google and start doing your own research on each operating system.
The major ones that I will be concentrating on in this document are
Symbian, Android, iOS, Blackberry and Windows Mobile. For you visual
learners, I've enclosed some helpful data charts on OS market shares:

IDC forecasts growth in market share of the Android from 59% in Q1 2012
to 61% in the entire year 2012 and to decline to 53% until 2016. The
Windows Phone to grow from 2% in Q1 2012 to 5% in the entire year 2012
and then grow to 19% until 2016. The iPhone (iOS) to decline from 23% in
Q1 2012 to 21% in the entire year 2012 and then decline to 19% until 2016.
The BlackBerry market share is expected to keep current 6% until 2016.
In short Android and iOS dominate smartphones. However, smartphone
penetration is DIFFERENT in every country. There are tons of old time
feature phones still being used, which we will get to later.
As of August 2012, mobile data usage shows 66% of mobile data traffic to
be from iOS, 21% from Android, 2% from BlackBerry, 1% from Symbian,
and 1% from Windows Phone.
Short Recap: It's important that you study each and every one of the charts
I've listed. It will give you a better understand of mobile operating systems
which is going to be a very big factor in succeeding with mobile marketing.
Tip: Critical Resource World Wide Comparison Of Mobile OS's

Mobile Operating System Market Share

Mobile Manufacturers
In short, a mobile manufacturer is referred to as the company who
made/created the mobile device. It would take the rest of my life to go
through all of them so what I'm going to do is provide you the exact same
resource I use to research mobile manufacturers.
Some of the most popular mobile manufacturers include:

Tip: Don't over-think or over-analyze this. You don't need to go study every
mobile manufacturer before you start mobile marketing and advertising.
Besides, you will never get anything done researching BEFORE testing.
However, to give you the exact 3 resources I use when I want research a
manufacturer, I've provided them below:
All Mobile Phone Brands GSM Arena (Knock Yourself Out)
All Phone Manufacturers Phone Arena (Double Whammy POW)
List Of Mobile Phone Makers By Country (Good God)
In H1 2011, Apple and Samsung toppled Nokia as the undisputed king of
smartphones. The top-5 smartphone vendor rankings also include RIM and
HTC. Its no surprise that 3 out of the top 5 players are purely smartphone
vendors; but the old guard is catching up.

While Nokia has lost the pole position in the smartphone market, it
continues to firmly hold the feature phone market in its grasp. Nokia
accounted for over 27% of total feature phone shipments in H1 2011,
followed by Samsung with 20% and LG with 7%.
However, the feature phone market is extremely fragmented, with the top 7
players accounting for just 64% of shipments. The remaining x% belongs to
the generic other category. But what is this dark, elusive gap in the
market? The answer lies in the plethora of primarily Asian phone
manufacturers out there (see a slightly out-of-date list here), taking off-theshelf MediaTek hardware designs to create Shanzai handsets for the
Chinese market or brand name handsets for India.

Tip: While manufacturers are important in your mobile marketing

campaigns, the data you receive while testing campaigns is going to reveal
what I already know to you. Your mobile success can and will ALWAYS
come down to exact mobile devices. So don't stress too much on
manufacturers.

What you need to know is this. Whoever has the top OEM's by share of
total mobile market and smartphone markets PER Country That's
where the traffic is going to be.
Read that over and over until you memorize it ^^^^^^^^^^^^^^ For
Instance: In the chart below, it's a safe bet there's a ton of mobile traffic for
Samsung & LG phones as well as iphones. (There is I know :-)

Mobile Handsets | Mobile Phones

A mobile phone (also known as a cellular phone, cell phone and a hand
phone) is a device that can make and receive telephone calls over a radio
link while moving around a wide geographic area. It does so by connecting
to a cellular network provided by a mobile phone operator, allowing access
to the public telephone network.From 1990 to 2011, worldwide mobile
phone subscriptions grew from 12.4 million to over 6 billion, penetrating
about 87% of the global population.

So we are going to cover two types of Mobile Handsets:

Feature Phones - A feature phone is a mobile phone which at the time of
manufacture is not considered to be a smartphone due to it lacking in
several features, but nevertheless has additional functions over and above
standard mobile services. It is intended for customers who want a lowerprice phone without all the features of a smartphone.
Smartphones - A smartphone is a mobile phone built on a mobile operating
system, with more advanced computing capability and connectivity than a
feature phone. The first smartphones combined the functions of a personal
digital assistant (PDA) with a mobile phone. Smartphones - A smartphone
is a mobile phone built on a mobile operating system, with more advanced
computing capability and connectivity than a feature phone. The first
smartphones combined the functions of a personal digital assistant (PDA)
with a mobile phone.

A complication in distinguishing between smartphones and feature phones

is that over time the capabilities of new models of feature phones can
increase to exceed those of phones that had been promoted as smartphones
in the past. Because technology changes rapidly, what was a smartphone ten
years ago may be considered only a feature phone today.
Though the difference between feature phones and smartphones is a bit
fuzzy, its an important difference to note when launching a mobile
marketing campaign. Generally speaking, feature phones have limited or no
web access, and a limited ability to run third-party applications. Though
smartphones are largely the focus of media attention, 2/3 of mobile devices
purchased in 2011 were feature phones. Globally, a vast majority of users
are still using feature phones.
Feature phone users include the budget-conscious, people in developing
countries, and people living in rural areas where 4G coverage is not yet
established. While some types of applications wont work on feature
phones, a campaign to target feature phone users can include content such
as wallpapers, ringtones, games and themes.
Most feature phone users access the Web via on-deck browsers, which is
provided through the carriers Web portal, while off-deck use is primarily
done by smartphone users. WDA has the ability to work with both. Now the
following charts are CRITICAL to your mobile marketing success. What
you REALLY need to know is which countries have more feature phone
market share versus smartphone market share. Again This is critical.
Now the following charts are CRITICAL to your mobile marketing
success. What you REALLY need to know is which countries have more
feature phone market share versus smartphone market share. Again This is
critical.

Resource: Enormous List Of Best Selling Mobile Phones

Now, I'm really not going to spend too much time talking about Feature
Phones. Even though there are still a lot of them throughout the world
still in circulation, Smartphones Adoption is growing so fast, we have
stopped bothering chasing Feature Phone traffic. The money is in
Brands for Mobile Content Billing, Adult, Gaming, Apps & More.

Tablets
A tablet computer, or simply a tablet, is a mobile computer, larger than a
mobile phone or personal digital assistant, integrated into a flat touch screen
and primarily operated by touching the screen rather than using a physical
keyboard. It often uses an on screen virtual keyboard, a passive stylus pen,
or a digital pen.
As of March 2012, 31% of U.S. Internet users were reported to have a
tablet, which was used mainly for consuming published content such as
video and news. Among tables available in the market in 2012, the topselling device is Apple's iPad with 100 million units sold by mid October
2012, followed by Amazon's Kindle Fire with 7 million, and Barnes and
Noble's Nook 5 million, according to estimates by Forrester Research.
Typical functions of tablet computers in 2012 are:
Wireless mobile browser functions (using 2G,3G,4G or WiFi)
E-mail and social media devices (typically with integration apps to
bring all feeds into the same view)
Potential cell phone functions (Messaging, video calling,
speakerphone or headset cellphone uses)
GPS satellite navigation
Stills and video camera functions, photo and video viewing and
editing
E-book reading (including electronic versions of periodicals)
Downloadable apps (games, education, utilities)
Portable media player function
Weigh around one or two pounds (0.5 - 1 kilogram)
Battery life of three to twelve hours depending on usage pattern.

In 2010, Apple released the iPad, which used the operating system and
touch screen technology similar to that used in their iPhone and became the
first mobile computer tablet to achieve worldwide commercial success. This
has sparked a new market for tablet computers and a variety of other
manufacturers have produced versions of their own including Samsung,
HTC, Motorola, RIM, Sony, Amazon, HP, Microsoft, Archos and many
others.

So far, I've told you about:

Mobile Network Operators/Carriers/ISP

Mobile Operating Systems
Mobile Manufacturers
Mobile Handsets
Tablets
Device Models

Now that might be enough for some people to be successful in mobile

marketing on a campaign or two, but if you want to be around for the long
haul, here's what you need to know:
Sample Scenario For Smartphones:
US Carrier: AT&T
Manufacturer: Samsung
Operating System: Android 2.3.6
Now for most mobile targeting on mobile ad networks, these are basic
targeting options. To the novice mobile marketer, they will likely target
these 3 options right?However, I'll tell you something I already know.
Mobile is a very fragmented space. I think it always will be even as
technology improves. We are going to look at 3 Samsung Smartphones that
AT&T carriers with mobile operating systems from Android 2.3.6.
We will be looking at:

Samsung Galaxy Appeal (AT&T) Android 2.3.6 OS

Samsung Exhilarate (AT&T) Android 2.3.6 OS
Samsung Galaxy S II Skyrocket (AT&T) Android 2.3.6 OS

To the untrained eye, this looks like pretty easy right? Not exactly. Because
even though all 3 of these AT&T Samsung Android 2.3.6 Smartphones they
differ in screen sizes and resolutions.

MEANING: Your ads could display differently on each one!

Another Secret Gem In Mobile

Now this next part, I planned on leaving out. The reason being is that it's
going to be hard to explain. I'm going to lay this out best I can, so bear with
me. I call this Phone Trending. I know for a fact, nobody else I've ever
talked to pays attention to this.
Now there are three parts to this, and I know I'm jumping a little ahead of
myself here but here goes. Basically, I like to keep my eyes on the Carriers
around the world. Carriers are really my go-to source for knowing which
upcoming phones are coming out.
Now you're probably thinking, why wouldn't I watch the Manufacturers?
Because there are more manufacturers than I care to watch.
I like to keep my eyes on 3 things from my favorite carriers.
Available Phones & Tablets
Upcoming Phones & Tablets
Discontinued Phones & Tablets
Now before you ask why I would keep my eye on discontinued phones
from a Carrier, I'm going to go ahead and explain that to keep you from
getting confused.
Remember when I said that multiple Carriers may carry the same device?
That's your answer. :-) Plus, just because a Carrier may discontinue a
device, that does not end that device's lifespan (So to speak). A perfect
example of this is all of the feature phones that have been discontinued in
the US compared to other countries.

Why is this?
Because the US Smartphone adoption rate is faster than almost every other
country. Some countries people cannot afford smartphones thus they buy
feature phones Some countries (like the APAC Region) are ruled by prepaid phones (Mostly Feature).
Remember that huge list of tools and resources at the start of this guide?
After this guide, a great first step is to start setting up folders on your
machine, and bookmarking them into an organized fashion. One of my
favorite tools is Phone Arena.
With Phone Arena you can see the Available, Upcoming and Discontinued
Phones across US Carriers and Device Manufacturers.

As you can see above in the US, Verizon has 48 available phones, 13
upcoming phones and 270 discontinued phones. Follow along here, I'll try
to explain this best I can.
Part 1 Available Phones
To be quite honest here, I don't pay much attention to the available phones a
carrier has. However, since this is three parts, I wanted you to be aware that
you can keep tabs on the current phones from carriers.

Part 2 Upcoming Phones

Now this is where you can really cash in. REALLY QUICK too. How?
How? Because if you have an idea of when a carrier is going to release an
upcoming phone, you will be one of the first marketers that can enter the
mobile world and begin targeting that phone with ads immediately. Pretty
powerful right? I'm willing to bet, 99% of the mobile marketers have never
thought about this.
Think back when the iPhone 4 was released. If you were one of the first
mobile marketers to jumped on that in just the first 3-4 weeks of it's release,
how much cash do you think you could have rolled in?
The answer is likely ASTRONOMICAL.
Part 3 Discontinued Phones
Knowing which phones are discontinued from a Carrier can make you a
better mobile marketer than most. Why? Quite simply, you can start
expecting and preparing for a decline in that exact device's Carrier traffic.
By understanding discontinued phones from a Carrier, you can get a leg up
on the competition. In this game, it's critical.
Whewww...Still with me ladies and gents? We just went through a ton of
nerdery, but I promise you...the more you can learn from the resources I
use, the better off on your own you will be.
And that's what everyone wants out this. To make a lot of money in mobile
affiliate marketing. There's plenty for everyone. But, now you have to
understand the terms and lingo in Mobile. Let's keep grinding...

Mobile Dictionary
If you made it this far, I'm almost impressed. So close to being impressed,
I'm about to throw down some mobile terms you need to know, understand
and be familiar with.
In the first guide, you wouldn't believe how many people skipped over this
part, thinking they knew the terms. They then went and created a bunch of
shitty forum threads we deleted...What a fucking waste...
What I'm saying is, you know the drill. No short cuts. No easy way out. I'm
right here with you and have put myself through the fucking wringer
learning these terms with my team from countless hours of advertising,
marketing and spending a shitload of money.

Terms To Learn And Live By In Mobile

Acquisition rate the total participants who were offered to opt in on a
mobile marketing campaign divided by the total actual audience. The
percent gives you the number of respondents who opt in.
Ad Network An organization that places your ads across a variety of
mobile websites. The result is you dont have to go hunt down each
individual website to run your ad, the mobile ad network does it for you.
Ad Optimization Automated and semi-automated means of optimizing
bid prices, placement, targeting, or other characteristics that are usually
carried out in 3 manners: behavioral targeting, contextual targeting, and
creative optimization using experimental techniques.
Aggregator a company who provides an intermediary service between
content providers, application providers, and the mobile phone service
carriers. This company can serve several purposes including campaign
management, analytics, administration as well as invoicing.

Alerts: Notifications, typically in the form of a text or multimedia message,

containing time-sensitive information (event details, weather, news,
services updates) that are pushed to a mobile subscriber who has opted-in to
receive this information. Note: If the mobile subscriber has not opted in to
receive said information, the notification would be considered SPAM.
Analytics System for tracking user behavior on the app/game both from a
user experience and advertisement perspective. Analytics help developers
understand trends within their app/game and optimize the user flow for
maximum engagement and user retention.
Android OS Googles official mobile operating system.
Bandwidth this is a measurement of how much data can be pushed
through a connection. The measurement is based on the number of bits per
second (bps), kilobits per second (kbps), or megabits per second (mbps).
Banner Ads Basic ad units that are usually embedded within a site,
application or game and come usually in a high-aspect ratio shape such as
narrow and tall or short and wide. These ad sizes tend to be sized according
to IAB standards.
Banner Size The width and length of a display ad placed on the mobile
web. Its typically presented in pixels: 305px X 64px and 215px X 34px are
two common mobile banner ad sizes.
Blink Message A message that contains blinking text for the purpose of
emphasis.
Call-to-Action (CTA) this is an instruction to the reader to act on the
message that was received. The action could be to click a link, send a
mobile text via a common shared code, call a phone number, or other types
of actions.
Carrier (mobile carrier, mobile network operator, network operator,
operator company, wireless carrier). A company that sends you a bill each
month in return for access to its wireless telecommunications services.

Click-through Rate (CTR) this is a common measurement used to

determine the number of users who clicked to access more information or
take action resulting from a B2B mobile marketing campaign message.
Click to Call: A service that enables a mobile subscriber to initiate a voice
call to a specified phone number by clicking on a link on a mobile web site.
Typically used to enhance and provide a direct response mechanism in an
advertisement.
Common Short Code (CSC) often called a brands mobile marketing
address, this is a short code which is the inter-carrier connection for your
mobile application, and is common across many wireless service providers
in the U.S. For many contests or marketing events, the target audience is
asked to call a four digit or five digit number (a CSC). This is a great source
of revenue for mobile operators.
Conversions A descriptor encompassing an end user converting to a
paying user or a user that performs an action of some sort.
CPA Cost per Acquisition. Refers to the overall costs associated with
acquiring one user. This can be calculated by dividing total marketing costs
by total number of new users.
CPA Offers Offers users can fill out to earn virtual currency within a
game. The developer of a game gets paid as an affiliate for whichever offer
is filled out. These offers are largely aggregated by offer companies so
developers dont have to manually include them in their game.
CPM Cost Per Thousand impressions. This is the revenue paid to the
publisher by the advertiser for every thousand times the ad is shown.
Cross-platform Software that can inter-operate on multiple computer
architectures or operating systems. i.e. A player playing Farmville on
Facebook and then continuing to play on an iPhone.

CTR Click Thru Rate. This refers to the % of users that see an ad with
some sort of call to action and click on the add to follow through. A higher
click thru rate signals an enticing offering.
Data Collection this is a huge variety of metrics, demographics, and
statistics gathered by marketers to analyze and plan campaigns.
Dedicated Short Code: The process of running only one service on a
common short code at any given time.
Direct Billing API Direct Payment API that can be used to customize a
purchase process that does not require the user to leave where they are. For
example, a developer can offer an in-game purchase option to users using a
service like Paypal where users can purchase virtual currency within the
game without going to an external site.
Downloadable Content Content thats offered to users to extend the
experience of a game and includes new levels, new items, and/or new
challenges. DLC is a good way to increase user retention as players may
grow tired of the older content.
Double Opt-in: The process of confirming a mobile subscribers wish to
participate in a mobile program by requesting the subscriber to opt-in twice,
prior to engaging the subscriber. A requirement for premium and many
other types of mobile services.
ECPM Effective Cost Per Thousand Impressions. This can be calculated
by total earnings / impressions x 1000. This metric is associated with
entities such as offer i-frames and help developers realize how much they
are earning for every thousand users that visit their i-frame. Social game
developers have seen eCPMs anywhere from $15 to $1000+. End-User
this is the person who actually uses the product or service that is provided.
The end-user is sometimes also referred to as the consumer or client.

Free to End User (FTEU) this is an application that is made available to

an end-user at no cost other than an opt-in subscription. The SMS/MMS
costs that would normally be charged to the end-user is absorbed by the
application provider. In some cases the mobile carriers may opt to charge
end-users with other various fees, however.
Freemium Model A type of business model that works by selling basic
services, or a basic downloadable digital product, for free, while charging a
premium price for advanced or special features.
HTML5 A new standard for displaying content on the web through
browsers. HTML5 is the new rendition in work of HTML (hyper text
markup language) that will be competing directly with Flash and includes
features like video playback and drag-and-drop functionality.
In-app store The storefront within a game that showcases virtual goods
for sale. Developers can manage the in-app store as they would any other
store and use retail marketing techniques to drive virtual goods sales. This
is strongest when coupled with in-app payments.
In-game Promotions Offers that take place within a game, analogous to a
direct payment system, that are usually shown to the users in the context of
the game being played. Limited edition and time-sensitive offers have
highest conversions.
Interactive Video Ads Ad units that offer interaction to users such as
some kind of a game (advergame) or a quiz, poll, task etc.
Impressions this measurement is used to count the number of times a
person is viewing an ad or message. Impressions have become a very
important metric with B2B mobile marketing.
Interactive Voice Response (IVR) this technology allows a user to
respond to questions using voice instead of text or numeric responses on
their mobile device. IVR systems have become quite sophisticated in recent
years, and are very common with airlines and credit card companies.

Interstitial Ads these are embedded into MMS messages in a variety of

formats including image, text, and video. The message provides an
opportunity for the viewer to read the ad while listening or viewing the
MMS message.
IOS Apples official mobile operating system for the iPad, iPhone, iPod
and to be announced devices, focusing on gesture based and multi-touch
functionality.
KPI Key Performance Indicators. Managers overlook KPIs, often times
comparing them with industry standards and competitor KPIs, to measure
the health of their efforts. In games, metrics like Daily Active Users and
Average Revenue Per User are often looked at to assess the success of a
game
Location-Based Games LBGs are casual games for smartphones that
incorporate the location of players as part of their game dynamics.
Traditional location based games usually incentivize users to check-in to
locations by physically being present there (checked via GPS) that result in
free marketing for these locations. In exchange users may earn points and
unlock badges.
Location Based Services a.k.a. LBS: A range of services that are provided
to mobile subscribers based on the geographical location of their handsets
within their cellular network. Handsets have to be equipped with a positionlocation technology such as GPS to enable the geographical-trigger of
service(s) being provided. LBS include driving directions, information
about certain resources or destinations within current vicinity, such as
restaurants, ATMs, shopping, movie theaters, etc. LBS may also be used to
track the movements and locations of people, as is being done via
parent/child monitoring services and mobile devices that target the family
market.

MMS Messaging Multimedia Messaging Service, or MMS, has become

more prevalent with the increase in bandwidth and evolution of mobile
technology. Multimedia messages can be a picture, a video clip, or an audio
clip.
Mobile Advertising: A form of advertising that is communicated to the
consumer/target via a handset. This type of advertising is most commonly
seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of
page banner), and full screen interstitial, which appears while a requested
mobile web page is loading. Other forms of this type of advertising are
SMS and MMS ads, mobile gaming ads, and mobile video ads (pre-, midand post-roll).
Mobile Games A video game played on a mobile device such as a mobile
phone, smartphone, PDA or other handheld systems
Mobile Gaming Platform A platform that enables developers to plug in
features such as matchmaking, game servers, voice, achievements etc. to
their games so developers dont have to spend lots of resources.
Mobile Search: Executing a search via mobile Internet.
Non-Personally Identifiable Information (NPII) this is data that
provides metrics and statistics, but does not provide specific information to
contact or identify a specific end-user.
Online Performance Marketing (OPM) this process gathers metrics and
statistics over a period of time, then analyzes the results to predict and
report trends and habits of subscribers.
Opt-In/Opt-Out this is a decision mechanism that allows a subscriber to
become part of a campaign, or to remove the subscription from the
campaign.

Page Views Every time a page is visited counts as a page view. Page
views help developers know where users are spending most time within
their app/game and whether it is because they have trouble finding a way to
other sections or simply because that specific page is really engaging.
Palm OS Palms operating system for its devices
Pay Per Download / Pay Per Access Users pay to acquire a specific
piece of content or application. This is the traditional model used by App
Stores such as those found in iOS or Android OS enabled devices where
users can pay a fixed cost like 99 cents to download an app or game.
Pay Per Install The price developers on app stores pay everytime users
download their app/game through a platform within a app/game Payout
Rate
Premium SMS Premium rate text messaging used to opt-in to special
content such as ring tones.
Preroll The streaming of a mobile advertising clip prior to a mobile
TV/video clip. The mobile is usually 10-15 seconds in length.
Pull Messaging a.k.a. Wireless Pull Advertising, Content Pull
Messaging:Any content sent to the wireless subscriber upon request,
shortly thereafter, on a one-time basis. For example, when a customer
requests the local weather from a WAP-capable browser, the content of the
response, including any related advertising, is Pull Messaging.
Push Messaging a.k.a. Wireless Push Advertising, Content Push
Messaging: Any content sent by or on behalf of advertisers and marketers
to a wireless mobile device at a time other than when the subscriber
requests it. Push Messaging includes audio, (SMS) messages, e-mail,
picture messages, surveys, or any other pushed advertising or content.

QR Code A QR code (abbreviated from Quick Response code) is a

specific matrix barcode (or two-dimensional code) that is readable by
dedicated QR barcode readers and camera telephones. The code consists of
black modules arranged in a square pattern on a white background. The
information encoded may be text, URL, or other data.
ROI Return On Investment. A metric that describes how much money is
gained or lost on an investment relative to the amount invested.
SDK Software Developer Kit. Usually platforms provide developers with
a set of development toolkits that enable creation of software packages,
frameworks, apps etc. There is usually an SDK for each language that
works on the platform that interfaces between the system to the
programming language.
Smartphones Advanced mobile devices with powerful processors,
memory, and large screens (compared to basic feature phones) that usually
have open operating systems installed
SMS Message the Short Message Service (SMS) is a very common
method of sending text messages through mobile devices.
Sponsorships These are payouts to developers of apps whereby a
company integrates its brand within a game, either as ad units (that can be
placed in different formats and ways) or branded virtual goods.
Subscriptions The business model where users have full access to an
app/game but pay a monthly or weekly fee
Symbian OS Nokias mobile operating system
Targeted Advertising A form of advertising whereby advertisements are
placed so as to reach consumers based on various traits such as
demographics, purchase history, or observed behavior. A specific ad which
would be meant for a specific type of consumer is shown and usually served
based on information gathered through planting of a pixel or cookie.

CPA offers in games that are served by a third party system are all targeted
to the user to drive maximum conversions.
Third Generation 3G: The third generation wireless service promises to
provide high data speeds, always-on data access and greater voice capacity.
The high data speeds enable full motion video, high-speed internet access
and video-conferencing, and are measured in Mbps. 3G technology
standards include UMTS, based on WCDMA technology and CDMA2000,
which is the evolution of the earlier CDMA 2G technology.
Timed Access A trial model whereby the users are charged for access to
the app/game. Games like World of Warcraft
Vanity Short Code Short numeric numbers (typically 4-6 digits) that are
specifically requested by a content provider. The code usually spells out a
name, brand, or an associated word or is an easy-to-recall number sequence.
(eg DISNEY = 347639).
Virtual Currency The currency within a game that can be single or come
in dual states: the regular, earned currency and the premium currency that
can only be bought for real money.
WAP 2.0: An increasingly popular format of choice for mobile web. Relies
on a new set of standards that are more in line with Internet standards.
Using xHTML, mobile carriers, content providers and media companies can
present content and functionality in more robust formats via faster wireless
technologies.
WAP Landing Page: A secondary WAP page a consumer is taken to once
they click on an MMS link in order to give or receive additional info.
WAP Site: A website that is specifically designed and formatted for display
on a mobile device.
WAP: An open international standard for applications that use wireless
communication. Its principal application is to enable access to the Internet
from a mobile phone or PDA. Used to deliver content to mobile devices.

Hate to sound like a broken record here but those terms are going to be a
huge factor in succeeding or failing. Just for inspiration, here's one of our
mobile media buyers at Revived Media who has gotten it right with us...
In October he's scaled his mobile affiliate business with us to $531,221.48
and fucking follows the steps at Revived Media through the Daily Email
Newsletter. The reason why he's so consistent every day? Because he
follows what we teach to a T. You Feel me?

3 Critical Things You Must Have

Now comes the part where I expect to weed out a lot of lazy ding dongs.
Yes, you people who expect something for nothing, I'm about to clean you
out for the people who are serious and will stick to the end. Remember
when I said that when I wrote this guide that I wrote it in a way that if you
didn't follow each step, you would probably fail?
This is the part where you step up to the plate and put your big pants on and
challenge your experience and knowledge, against mine. This is the part
where I tell you right now, it's going to cost you money at this point before
you can even continue on.
Now before you say, I'll just read this whole thing and decide that for
myself. I truly encourage that. I actually want you to do that. Remember
when I said I had a unique gift? Part of that gift is realizing how lazy most
people really are. I understand human nature.
How else could I have created multiple million dollar businesses online
over the last half decade?

Sold a Million+ in ebooks through Clickbank, Paydotcom & more

Don't remember how many CPA Affiliate campaigns I've generated

over $1,000,000.00 with on my internal media buying. Let alone the
(near $100 Million) we've generated for other Advertisers & Clients.

Sold a Million+ as an Advertiser...DVD's, Recordings...

1 Million+ Yearly Current Internet Marketing Forum IMGrind

10 Million+ Yearly Current Mobile Agency RevivedMedia

Nearing $1,000,000 Current Mobile Tracker iMobiTrax

Wish I could make this shit up. The fact is I'm stuck in Mobile because I
absolutely fucking love it! Everyday is a challenge, as if you couldn't tell
already, I love me a good fucking challenge. Let's me know I'm alive. And I
don't tout these numbers to impress you...I don't give a shit what you think.

That's not the point. The point is I'm still sitting here, Grinding with you
and letting you know what's possible in CPA Affiliate Marketing. I hate
posting screenshots. It's cheesy as fuck. But, when you want to get a point
across and you may possibly be retarded when it comes to imagery online,
you have to deal with my dumbass.
So I apologize right now, if any of this seems materialistic. Likely if you are
reading this, you've read my blog at IMGrind and understand where I'm
coming from. Materialissm, Money, Diamonds and all that shit is nice, but
let's face reality here. When you're lights go out for the last time, you aren't
going into your next phase of your own being with all that fool's gold, lust
and objects of desire.
Nope. You're going to be accepted with what you have INSIDE you. That
means memories, experiences, happy and nice shit that fills your life with
joy. Don't do this shit for the money. Do it cuz you love it and the money
will come. I fucking promise you. You'll enjoy each day a lot more when
you're happy versus being stressed out and working on your business out of
necessity.
I get it. We all need more money. We all want to fire our boss. Be
financially independent. Maybe buy a house, badass care, go somewhere we
have always dreamed. Yep, I totally understand and I'm fucking stoked you
have those things on your mind.Put them the fuck away right now because
you haven't done shit for it yet.
Are you starting to see a pattern here? Like maybe, I truly know what I'm
doing? Know what a man does when he meets an indestructible force? He
destroys himself. Because he's a fucking coward and that's all he can do. Or
he stands up, gives it everything he has and achieves awesomeness through
the struggles others are too chicken shit to take on, endure and conquer.

So like I said. You can choose to read this entire document and go at it
alone, or you can follow exactly what I say, step by step and get rich with
mobile marketing faster than most. Every detailed is laid out for you to soak
up. I point you to specific tools, resources, tutorials everything you need
to be successful in mobile. I provided the education, knowledge, support,
mobile offers, mobile tracking, EVERYTHING you need going forward.
The choice is yours...this is the part where the bitches leave and the
badasses step to the plate. This is the part where I tell you the 3 things you
need to be successful with mobile affiliate marketing.

And yes, they cost money. Boo Hoo.

If you're good at something, never do it for

free. (The Joker said that)
Sell at a price so ridiculously low that the
value destroys any fear. (I say this)
Yea, that's all the selling I'm going to do here. You will either follow these 3
steps or won't. The shit is so over-whelming as it is anymore, we've gotten
to the point of where we're like Take it or leave it.They are all connected.
They are required. Failure to have just 2/3 results in complete failure. I'll
explain how they all inter-twine for you so that it makes sense. In short you
are going to need these 3 things from us and with us:
iMobiTrax to setup, track, analyze, optimize and scale your ads, landing
pages, offers and campaigns.
Revived Media because it's our Affiliate Network with offers to promote.
IMGrind Private Forums so you can post your follow along and get
coaching from us and the 2,000+ members that practically live in there. We
don't offer 1-on-1 coaching. We don't have time. This is the best we can do.
But it's been enough to create a band of badass mobile Affiliates.

ImobiTrax Self Hosted Tracking & Analytics

Check out the Demo | What It Does | Features | Testimonials |
Originally our internal media buying tool that we decided to release to the
public. It's for serious Desktop & Mobile Performance Marketers. Before
you ask...do a search or ask people you know...we kick the living shit out of
Prosper 202, CPV Labs, Stackthatmoney shitty Prosper addon, Mobit and
whatever other joker who's tries to come along and attempt to provide a
tracking system like ours. It's $149 per month. Software as a Service.

Revived Media Mobile CPA Affiliate Network (Signup)

IMGrind Forum Membership Currently $99 a month (going up soon

based on growth)with 2,000+ members and growing daily. This is where
you will be posting your Follow-Along post. The Forum has learning
guides, strategies, videos, webinars and more. Here's how fast and furious
the Follow-Along Forums in IMGrind are:

From this point forward, if you don't have all three You're going to get
seriously lost because the rest of this mobile document revolves around all
three of our companies.
We have positioned ourselves as the Industry leads for providing mobile
education to marketers, mobile offers for marketers and of course,
Proprietary mobile tracking for you to be successful.
Rarely, can you find such an opportunity such as this.
However, I've learned it's not all give, give, give. I've learned a lot about
people over years and even more about my businesses and my customers.
The one thing I know that stands out is that people always want Free or
Something for Nothing.
Luckily, I've always gone against this by helping, supporting, coaching,
training, and motivating in such a unique way that very rarely can you find
someone whom I've given an exact blueprint out and they end up NOT
successful. I'll say it just once more.
If you don't have ALL 3 of the above. You will get lost...and you will not
receive any further guidance from us. Sorry to seem like a dick. We've got
people haggling us every day for the magic bullet and all that fairy tale
bullshit that only people with very low intelligence fall for.
Since you're reading this, I am going to assume you are not that type of
person. Good, because this awesome shit you're learning is no good to a
person full of negativity and drama. It's also not for the person with no
money.
Seriously, you need to level with yourself. Being an Entrepreneur is a risk.
Doing anything these days is a damn risk.If you don't have a budget of say
at least $1,000.00 AFTER you have followed the directions I've given you,
then do not signup to any of our properties. You will be wasting our time.
We will automatically deny you. We're here for the winners...and only the
winners.

Part 2. Mobile CPA Offers

I'm stoked you made it past Part 1. I know, you're probably ready to take
action, but be patient here and don't short-change yourself. The last thing I
want you to do is lose money. That's the goal of this guide...so you lose the
smallest amount possible for the biggest gains. Besides, you just got
through the boring shit. But I promise you, being proactive and studying the
resources that I do, is going to make you one sharp mofo. I promise you.
Now, I'm going to be as open as I can here, there's just one tiny problem...
There are a lot of dickheads that downloaded the first version of this guide
and fucked everything up by going to test other Affiliate Networks, tracking
systems and other forums.
That's cool and all but seriously, fuck off and don't come begging my team
when you lose money. Or when you have a shitty affiliate manager at
another network. Or when you have a problem with your tracking platform.
I've made it very clear, this shit is designed to work in the simplest, most
efficient way for the most people possible.
If you're a little gnat buzzing around and asking us stupid shit, you're taking
time away from the people who follow this guide to a T. If you back stab us,
and find us responsive to you, we've done written your evil ass off.
We run our businesses on a strict set of principles. No fucking around.
Period. From the affiliate to the advertiser. Gator don't play no shit.
Oh, then there's all those other Affiliate Networks whom I see downloading
this guide from my autoresponder, and I have to deal with their dumbasses
jumping on offers we are running and fucking it up for the rest of us
because they don't know shit about regulating their affiliates. I've seen so
many dipshits in Performance Advertising & Marketing, I don't trust a
single fucking sole that I don't personally work with every day.

How Much Is Possible In Mobile Affiliate Marketing?

I'm not going to hype it. Millions. Our largest mobile affiliate marketer
(from China) has generated over $3,000,000.00 in revenue (screenshots
have been approved with his permission for this guide) at Revived Media
running Mobile CPA offers that I'm going to teach you here.

The screenshot above is from our largest revenue producing mobile media
buyer at Revived Media here in 2013. 11 millionaires have come from just
the first version of this guide. Imagine what will happen now. Stoked!
Our affiliate channel consists of mobile website publishers, mobile app
developers, Ad Networks, Content Publishing Platforms, Demand Side
Platforms, Exchanges and more working as affiliates of Revived Media.
We've got our fucking hands full... You want to know what's possible in
mobile CPA marketing? Everything.

What Is Performance Advertising & Marketing?

This cost-per-action (CPA) model is distinct from traffic-centered
advertising approaches in that consumers must make a purchase or create a
lead rather than just a page view or a click for the publisher to earn money.
Performance Marketing is a unique advertising solution that allows you to
pay only for results any specified action you want a visitor to take on your
site. An action can be a lead form fill-out, a phone call, a sale, a coupon
print out, a download, or anything else that can be tracked.
In performance publishing, Websites are created for the purpose of selling
other companies products or services. Unlike traditional publishing where
publishers are paid on an impression (CPM) or click (pay-per-click) basis,
performance publishers are only paid for completed transactions.

You will be paid out on a variety of different types of commissions. From

profile submissions, phone number submits, app installs and more. I will
cover what type of offers we work with. Pay attention because one of the
biggest reasons why our affiliates are successful is that we know what the
heck we're doing it. You could read this guide and follow everything to a T
but you'll still fail without someone who knows countries, carriers,
conversion flows and all the important things come from a high converting
campaign.

Inside your Revived Media affiliates panel, you will see a set of navigation
tabs at the top of your interface, your notifications panel on your left, and
the featured offers are bottom right. (Our top performers)
The regular tabs include Snapshot, Offers, Reports, Ad Manager, Account,
Support, Getting Started, Traffic, Mobile Guides, Resources. The last 4
are bolded for a reason I've customized the interface to give you
everything you need to succeed baby!
First off, the nofications panel in your
interface is something you need to read
and keep up to date with on a daily basis.
There are many things happening with a
number of offers on any given day.
Besides, we put tips and shit in there to
help you out:
We don't baby anyone at Revived Media.
All mobile affiliates know and understand
when you work with us, it's first come,
first serve.
Pay attention to the notifications tab along
with the daily network email newsletter
we send out and you will be on the same
level as every one else. There are no
hidden secrets with us. It's all there.

Under the tabs: Getting Started, Traffic, Mobile Guides, Resources, you
will find awesomeness like you never thought possible. From A-Z, newbie
to advanced, all the content you need to learn, study and profit from:

Now, we do not work with US offers at Revived

Media. For a variety of reasons which I won't waste
time discussing. There's so much money outside the
US, less competition and more traffic than you
dreamed of.
It's pretty simple, but here's the types of offers we run,
in a nutshell...
We run everything including but not limited to:
Mobile Dating Apps & WAP Registrations
Mobile Gaming Offers + Apps
1-Click Flows
MSISDN One-Click
Pin Submits
Adult CPA Offers
I'm going to tell you something very important. We only bring offers on that
we know convert. We don't work with a bunch of shitheads. We only work
with a very limited amount of clients, so that we can put our full focus and
energy on working with the advertisers who have the top converting offers.
Offer Descriptions: When you click on an offer in Revived Media, it's
super important that you read the entire description of the offer and
understand. We don't allow the word Free at all in any type of promotion
at Revived Media. Shit like that will get you terminated from us.
These offers come from Advertisers I've busted my ass to acquire, perform
for, retain and scale with. I can promise if you fuck me over, I'll be the
worst fucking headache you've ever had.
Now, I want to show you some examples along with stats so you get a clear
understanding of what's going on and how you get paid as an affiliate.

I think the simplest way to teach you this is to do it case study style...
Revived Media Mobile CPA Offer Training 101
I will show the offer description which tells you what you need to know
about the entire campaign, along with the offers for the campaign, some
statistics about the campaign and other cool shit.
Note: We run campaigns on a Client/Country/Campaign basis. Meaning, 1
campaign could actually contain 20 offers (URLS as we call them). Like the
one below for instance. Mozzi Ghana is 1 campaign but with 10 offers (aka
Landing Pages or URLS):

Yea, I know what you're thinking...Who the fuck would ever mess with a
$0.25 payout? ...Pay attention...school's in session young Grinder.

This campaign had 10 different offers. The affiliates at Revived Media

generated 10,005 leads on this campaign from November 1, 2013
November 13 2013:

But the important question is...Which offer/LP did the best? See, this is the
little things with us that make the difference. By knowing which LP is the
best, we know to focus our efforts on helping our affiliates scale on only the
offers we know that convert, are stable and scalable.
For the last 5 years, I've been the CEO of a web-based CPA Network and
now a mobile-based CPA Network. We know and talk to everyone in this
business. We travel all over the world to attend numerous trade shows and
conferences. Many of which we have spoken at.
What I'm saying is that there are a lot of dumbass people and networks in
this Industry. Matter of fact, it's fucking full of them. What I'm about to
show you, no manager is ever going to teach you. Because they can't.

To be straight up, there's really no point to the other 9 landing pages, when
1 of them is receiving the bulk of the traffic and conversions. Let me show
you out of those 10 landing pages (offers) for the Mozzi Ghana campaign
which one of the landing pages really crushes it versus the others.

You can see that the download landing page offer is by far the most popular
offer for this campaign with over 7,000 conversions in November 2013.
Here's what this high converting offer looks like. You know how it converts,
the payout and what's accepted and rejected from the description:
Doesn't look very sophisticated does it? That's
because it's not. We've seen some of the most
simplest, ridiculous and often dumbest shit we never
would have dreamed would work. But it does.
Like I've said before. People are doing different
things, in different countried, across a ton of
Carriers, Brands and devices.
That's the whole point of Revived Media. We handle
all the budgets for advertisers, run these offers and
get them optimized, converting and profitable...
It's then and only then we bring the offer to the
affiliate channel, provide the weekly payments to
help affiliates fund their cash flow and of course,
we're all over there with daily network newslettere

give you all the fresh tips on how to promote specific offers on that specific
day. It changes all the time peeps. Keep up.
Now you can see this particular campaign generated over 10,000 leads just
13 days in so far at Revived Media. That's peanuts...We have offers doing
5x the volume of that each month. To give you an idea, here's a couple of
colorful short case studies for some of the Campaigns and offers at RM:

Here are some of the mobile content, entertainment and sweepstakes offer
types we work with at RM. Mobile Content & Sweepstakes Offers:

Here's a snapshot of the top converting landing pages, offers, URLS for the
top converting campaigns at Revived Media (Current November 2013).

We have a very simple but effective system for mobile affiliates at Revived
Media. Once you signup as an affiliate and are approved, you will receive
your welcome/approval email from us. In this email is your blueprint and
steps to take to start promoting offers. Everything at Revived Media has
been designed and customized in step-by-step fashion to help you.
How do we keep our affiliates updated?
Interface Instant Notifications Panel
Daily Network Email Newsletter Includes the top converting
offers, countries, carrier combinations.
Private Revived Media Affiliates Forum Inside the IMGrind
Forums. This password is included in your approval email.
Video Training, Tutorials, Campaign Guides & Giveaways
Follow Along Forums inside IMGrind
If you find someone trying to be as helpful and useful as my Team, let me
know, so I can kill them. :-)

Mobile CPA Offers FAQ's

How do I know which offers are good?
Typically you would have to go ask your dumbass Affiliate Manager who is
probably going to lie to you anyway. We simply tell you every day like
stated before. We do all the leg work BEFORE affiliates ever see an offer
on Revived Media. Try finding an Affiliate Network that does that...LOL.
How much budget do I need?
After everything here + domains and a dedicated server to host your
tracking, I recommend at the very least setting aside $1,000 to start testing
offers. The more the merrier but typically this is where most starting
affiliates get their feet wet.
When does Revived Media pay?
We require all affiliates to generate a minimum of $1,000 a month in
revenue. Failure to do that, we simply pay you off and go you away. If
affiliates can't generate $1K minimum monthly with us, they don't exist
with us. Hate to sound like a dick, but keeps losers, posers, fakes and flakes
away from us. We pay weekly on 1K+ or Net 15. Flexible for any budget.
Here's how to tell donkeys from real dudes...Ever read an affiliate guide that
suggests you to go out and look for mass market appeal, simple conversion
path, or to use Offervault to find CPA Offers?
Let me be straight up. Those people are fucking retards. Seriously. Lowly
intelligent people who don't know 2 shits from Cheyenne about being a
smart marketer. Let alone, wanting to become smarter.
See smart marketers know that working with us, searching for offers or
learning how to find hot converting offers isn't something you need to
spend a lot of time and energy on.
Because we simply tell you exactly what's converting. How. Where. Why.
Anyone that tells you to go search for CPA Offers is a fuckin dipshit.

Mobile CPA Offers Recap

1. Signup to Revived Media as a mobile affiliate. Follow that page to a
T. If you are not a member of IMGrind AND tracking your campaigns
with iMobiTrax...don't bother signing up as an affiliate. We will
automatically deny the application. If you want to get an Affiliate
account before having those other two things in place...don't bother.
Like I said, this is a design.
2. Navigate Interface Once approved at RM, navigate your interface
and follow the steps, it's all there for you.
3. Notifications In your RM interface, you will be in there a lot
reading guides, checking out offers, setting up campaigns...so keep an
eye on the notifications tab. It's how we keep everyone updated with
the latest offers to go live, tips, strategies and more.
4. Daily Network Newsletter Ryan usually writes this but it comes
out every Monday-Friday and covers the latest offers, carriers &
country combinations, angles, tips and more.
5. Follow Along Forum Inside IMGrind, you will likely be posting up
your first campaign follow along so that we can help you out along
the way and make it as painless as possible.
6. Private Revived Media Affiliates Forum Inside the IMGrind
forum and only accessible by active Revived Media affiliates. You get
the password to this forum in your application approval email.
If you can find a better CPA Network that provides what my team does,
don't ever lose em. Us smart ones are still around, the idiots are dying off.

Part 3. Mobile Tracking

If you don't understand the importance of tracking your campaigns, offers,
landing pages, paths and more, then just quit. Don't fucking take short-cuts
on this. I will also be very blunt and straight forward here...
We've seen mobile trackers come and go. All of them shitty...Sorry. I know
if I put every one of those other tracking platform owners face to face with
me, I would shit all over them. They know it too. That's why they sit back
and you don't hear shit about them. What about us? I bet you hear about us
a lot...and if you don't...you will now.
You need to visit iMobiTrax to see the features, benefits, testimonials, etc..

What We Do
We provide iMobiTrax as a Self-Hosted SaaS (Software-as-a-Service). Its
quite simple. We buy and sell a millions of dollars monthly of desktop and
mobile advertising. Out of necessity, we grew out of the Industry options
for private and secure marketing and advertising campaign tracking. In the
simplest of words, we got sick of Ad Networks delivering crappy traffic
outside of what we targeted through their platforms.

iMobiTrax automatically (on-click) tracks, collects & reports 40+ KPI's (in
real-time) so you can analyze & optimize to get the maximum ROI from
your ad budget. Quite frankly, it saves you money from click fraud, bots, &
other traffic source shenanigans.
Professionally Coded, Updated & Optimized For Speed
Automatically Tracks All Ad Platforms & Networks
Analyze Data From Clicks, Users, Devices & Screens
iMobiTrax allows you to automatically track, collect and analyze 40+
critical KPIs (Key Performance Indicators). From a simple to use
dashboard, installed on your own server, you can use iMobiTrax to save
time, money and resources, creating, tracking, analyzing and optimizing
your desktop and mobile campaigns, landing pages, offers, ads and multiple
path campaigns. We personally put in all the daily blood, sweat and tears,
consistently add new features, and provide support that makes competition
non-existent. Yes, ask around, your competitors are already using us.
Prior to installing iMobiTrax you will need a web server to host the
software. We highly recommend the following configuration as this is what
we use and run flawlessly:

Dedicated Server
At Least 4GB RAM
PHP Version 5.3+
ionCube Loader
MySQL
PDO Extension
mCrypt Libraries with Blowfish Cipher
mbstring Extension Enabled
XMLReader

The majority of web hosts have the above items pre-configured. Sometimes
you may notice that theyre using an older version of PHP therefore it is
necessary to upgrade to version 5.3+. If you already have a web host,
simply ask their support team if the credentials are met and if not they
should install them for you free of charge. iMobiTrax will not install
without all of the above items.
While we recommend installation on a dedicated server you can get started
with a VPS (virtual private server) solution. Ultimately this depends on how
much traffic you plan on sending. For those just getting started a basic VPS
with the above credentials should be enough.
If you plan on sending a lot of volume then we highly recommend getting a
dedicated server from the beginning. In the long run this will save you time
and money. Do not even attempt to run iMobiTrax on a shared web-hosting
plan such as HostGator, GoDaddy, BlueHost, etc.
Installing iMobiTrax is a rather straight-forward and simple process.
However for those uncomfortable with server management our professional
team will be happy to install the software for you with a 24-hour maximum
turn around time. You can purchase this (one-time fee) when you are going
through the ordering process and my team will install iMobiTrax on your
dedicated server for you, so that's all ready to go for you to login and start
using right away.

ImobiTrax Installation

Database Updates

iMobiTrax software contains two different databases that are updated on a

weekly/monthly basis. As long as you continue an active subscription with
us, we will provide you with these updates. You maybe aware that new
handsets/devices are coming out daily and carriers/Internet Service
Providers also change regularly. To ensure you have the most up-to-date
conversion tracking metrics it is highly recommend that you keep these files
updated in your installation.

Support
iMobiTrax is supported through our help desk and support suite that is
staffed 24 hours a day, 7 days a week, 365 days a year. As long as you
maintain a current subscription you have access to all the support benefits,
features and services.
All members who use iMobiTrax receive:
Free Feature Updates -No extra costs with new features.
User Guide - to get you up and running quickly
Support Suite - Knowledge Base, FAQ's Module, & More
Help Desk - 24/7 Support Ticket System
Helpful Content - How To's, Tutorials, Videos, Blog & more...
No database fees - Everything is included in the monthly price.
No detection fees - Our databases are proprietary, no extra cost.
Weekly Saturday Newsletter All users get the Saturday newsletter
from yours truly. Each week I cover new feature tutorials, tips and
strategies so that you can get the most out of iMobiTrax.
ImobiTrax Team Skypes You will get access to Bill, Brent, Ryan
and myself just in case you have a quick or immediate question or
issue. Between us four, one of us is always available.
ImobiTrax Forum Located inside the IMGrind Forum. There's a
ton of marketers in there posting the most up to date, current &
lucrative information on how they use iMobiTrax in this forum.

iMobiTrax currently tracks for you automatically. When someone clicks an

ad, landing page, offer, etc...through your iMobiTrax campaign link you set
up, iMobiTrax automatically in like super light year fucking speed records
all of the metrics I'm going to show you below.
How did we figure this out? None, of your fucking business. Just use it.

The power behind iMobiTrax is in the granular data details. Here's a

snapshot of a landing page campaign, rotating two offers. I quickly see an
overview of how my campaign, offers and landing page is performing.
ImobiTrax is a very simple and ease to use interface. After viewing the data
you can track, collect, analyze, optimize and export, I will go step-by-step:

ImobiTrax can track both desktop and mobile traffic right out of the box.
To add a new traffic source, simply enter the name of the source and click
the Add Traffic Source button.
When you setup a traffic source for the first time, you can get your traffic
source tokens and save them for your traffic source. You can also enter your
postback url for specific traffic sources and use Get/Post HTTP Method.

Once you get traffic sources and tokens added in, you might have
something that looks like this in your traffic sources tab:

That's how custom tokens should be inserted when creating a new traffic
source. These can also be added following the initial creation of the source.
Simply enter the Token Value provided by the advertising network and a
Token Name that will allow you to identify the data in the reporting. For
example, [SITE_ID] at Leadbolt will provide you with a unique ID for a
certain website and the corresponding text would read Site which can easily
be read in your reports.
Video Tutorial: How To Setup A Traffic Source
Entering Tokens:
Field Name - Enter the name for the query string field for the applicable
token, or leave it blank to default to the c value (c1,c2, etc... Do not enter &
or =).
Value - Enter the value for the token. This can be anything that is needed
but is usually values taken from traffic sources. This will also be the default
value if nothing is passed from the traffic source.
Name - The name of the token. This is the name that will show up in the
"groupby" menu in stats and reports.
*NOTE - Applicable placeholders will always be the corresponding c value
( [[c1]], [[c2]], etc. )
For the reporting features you will need to setup each affiliate network you
plan on using inside the Affiliate Networks tab. Simply enter the Network
Name and click the Add Network button. Before you ask me, no we don't
provide help to you if you work with another Affiliate Network. We offer
support for iMobiTrax and Revived Media members only.

Video Tutorial: How To Add An Affiliate Network

Video Tutorial: How To Setup Campaign Groups Video

Ok so for the most part, you are all setup and ready to build a campaign.
But first, I want to highlight what iMobiTrax is capable of.

Click Blocking/Filtering System

iMobiTrax comes equipped with a Click Filtering System that allows you to
use our pre-set rules as well as customize your own rules to filter out clicks
that come from Google Bot, Microsoft adCenters bot, or other review
teams. This ensures your reporting data is accurate and youre only
calculating the clicks you actually purchased.
You can even set a custom rule to filter out your own IP address so your
data wont be skewed from your internal testing.
Features:
Click Blocking
Click Filtering
Preset Rules
Adcenter Ips
Adcenter User Agents
(yahoo!/bingbot/slurp/msnbot/adidxbot/yahooseeker)
Catch All User Ages (crawl/crawler)
Google Ips
Google User Agents
Creating A New Traffic Blocking/Filter Rule
Rule Name
Rule Type

 Rule Active
Filter IP Ranges
Filter User Agents That Contain
Filter Referrers That Contain
Mass Edits To Rules
Editing An Existing Traffic Blocking/Filter Rule
Delete An Existing Traffic Blocking/Filter Rule
Traffic Blocking/Filtering Reporting
Click Blocking
Blocked clicks are clicks that you want to exclude completely from your
iMobiTrax installation. An example would be a scraping service that
provides spy tools for other mobile marketers. Using this system you can
send the crawler to a blank page or define a custom page to send them too.
These clicks are logged in a separate database than the normal traffic you
are sending your visitors too. This system includes complete reporting so
you can see the exact clicks that were blocked and can alter the rules
accordingly.
Click Filtering
Filtered clicks are clicks that you want to reach your landing page/offer
page but do not want them to count towards you click cost. An example
would be the Google bot. If you run traffic from Google Adwords or other
search engines you will notice that you receive a lot of initial clicks as the
bots make their way through all of your campaigns to ensure your landing
pages are operational and/or meet quality standards.

Preset Rules
By default iMobiTrax filters out all clicks that contain IP addresses from
Microsoft adCenter and Google Adwords. It also filters out any user agent
that contains items from adCenter and Adwords. Finally, we pre-set a rule
that automatically filters any click that contains the term crawl or
crawler in the user agent.
Creating A New Traffic Blocking/Filtering Rule
One of the most powerful features of the click blocking/filtering system is
the ability to create your own custom rules and block/filter traffic based on
your own campaigns. Your options when creating a new fule:
Rule Name The name of the rule you are creating. For example, My IP
could be the name of a rule to filter out clicks coming from your IP
address.
Rule Type This is where you define if the rule is a block or a filter. Please
note the differences described above.
Rule Active By default this option is selected to YES. If you wish to
create a new rule and set it to inactive you can do so here.
Filter IP Ranges If youre block/filter is for an IP address or a range of IP
addresses this is where you enter them. If you want to enter your own IP
address then you would simple set both values to your IP address.
For example, if your IP address is 98.25.43.121 then you would set both
values to 98.25.43.121 to 98.25.43.121. If youre creating a rule to
block/filter based on user agent or referring. URL then you can leave these
fields blank.

Filter User Agents That Contain This field allows you to enter any term
that appears in a user agent and block/filter clicks based on this term. For
example, the Google bot contains the term googlebot so all clicks that
contain this in the user agent will be blocked or filtered. If your rule is for
an IP range or a referring URL this field can simply be left blank.
Here's a snapshot of the Traffic Filtering Module:

Once you know the IP's of certain bots like Bing, Google, Facebook
reviewers and shit like that, you can get real crafty on what and whom you
allow to see your campaign details. Full control. In your Settings, you can
conduct your database maintenance, update click data for user-agent data
that might show as missing and export your User-Agents, send them to us
each week and we will get them databased.

Adding Campaigns
This is pretty simple and straight forward, the way campaign building and
tracking setup should be. I would like to outline the campaign setup process
inside iMobiTrax. Now, I'm going to go through and highlight what you can
do and then be sure to check the end of Part 3. for the list of resources, how
to's, tutorials, videos and more that will show how to use iMobiTrax to it's
fullest potential in your campaigns.
You can setup Direct Linking, Landing Page and Path campaigns:

Campaign Name: Simply name your campaign

Campaign Group Assign it to a group you created
Traffic Source Assign a traffic source to your campaign
Default CPC This is your CPC when you setup the campaign. Now,
this can obviously go up or down depending on your traffic source
and what you are paying, ad position, budget, etc... In the Subid
Update tab, there is a link Update CPC which allows you to update
your cost-per-click immediately in real-time to keep your stats from
getting skewed.

 Campaign Type: Choose Direct Link, Landing Page or Path

Campaign Active: Yes but you can always edit this to no.

Blocking & Filtering Options

We offer a variety of blocking and filtering options inside iMobiTrax
because we know most ad networks have shitty traffic targeting:

Token & Subid Setup

Using Tokens
Select "Yes" to use tracking tokens in your campaign URL. These tokens
can be ones provided by the traffic source, or custom ones you create. They
will be included in your campaign URL and iMobiTrax will record them on
each click.

Using Subids
We offer a variety of subid passing options. It's pretty self-explanatory and
since you will be working with us anyway, we have the simplest tutorial to
follow inside your Revived Media interface on how to quickly and
efficently setup RM offers with iMobiTrax on specific traffic sources.
Check the end of this section for those How To Campaign Setups.

Offers
Great we are to the fun part. I'm going to tell you what you can do with
iMobiTrax then later on in the guide when I'm doing offer/campaign setups
for you, I'll show you how to split-test, rotate, echo data on your landing
pages and other cool shit.

You can add unlimited offers here in a single campaign. It's pretty selfexplanatory here but I would like to say that you enter a simple number like
50 in the Split % and your offers will be split-tested evenly so you can find
the winner fast.
Name your offer, enter your affiliate network link (properly setup with
subids! I will explain that later in mobile offer campaign setup. Set the
Affiliate Network and payout and you are ready to rock and roll.

Important:Direct Link campaigns are fairly self-explanatory. Basically

youre going to be sending your mobile traffic directly to an offer from an
Affiliate Network defined in the steps above. Before you get started have
your unique affiliate URL with the SUBID 1 value appended to the end
(ie: http://go.leadforce.net/aff_c?offer_id=512&aff_id=1&aff_sub=XXX)
If you defined custom tokens when setting up your traffic source you can
simply select YES under USE TOKENS. You then have the option to use
them or add additional custom tokens (for instance a static creative name).
Since you are direct linking there is no need to Pass Tokens to LP (landing
page).
You can then define additional items to be passed in your SUBID. By
default this is set to pass the Subid to Offer and most-of-time doesnt
need to be changed.
Your Campaign Type should then be selected as Direct Link. Offer 1 is
simply the offer name from your Affiliate Network . You then need to
define the amount you are paid for a successful conversion (ie: $0.65).
Offer 1 URL should be your unique affiliate link with the unique
SUBID value appended to the end of the link. There should be no
spaces following the equal sign (ie: &aff_sub=). Do no select the offer to
inactive and the select the Affiliate Network you are running the
campaign through.
Once you click the Add Campaign button your campaign will be created
and you will receive a unique URL that can be used at your traffic source:

It is important to use the Test Link to ensure your campaign is functioning

properly. This is the link you will use at your traffic source and will be
sending live traffic too. You have now completed setting up your direct
link campaign. Excellent fucking job Grinder.

Adding In Offer Rotation

Each direct linked campaign can be mixed in with an unlimited amount of
offers that can be rotated through your traffic so you can find the exact one
that yields the highest return. Using the same steps as setting an a direct link
campaign outlined above you can add more offers by clicking on the Add
Offer button and then saving. This can be accomplished during the initial
campaign setup or when you go back and edit the campaign after it has
already been running.

You will need to make sure you define the weight for each offer. This is the
amount of traffic that each offer will see. It can be set automatically by
using the green button above the campaign save button:

Video Resources
How To Setup A Direct Linked Campaign
How To Setup Unlimited Offer Rotation On Direct Linked Campaigns

Creating A Landing Page Campaign

iMobiTrax has the ability to track your campaigns that use a landing page to
your offer(s). You have the option to run one or two offers per landing page.
Simply enter your unique Campaign Name, select it to active, choose your
unique group, select the traffic source, and enter the maximum cost per
click. You can then select to use the extra Tokens from the traffic source and
also have the option to pass custom tokens to your landing page. This is
good if youre trying to pass data that can be pre-populated such as an email
address, name, or phone number.

By default the Subid is to be passed to each respective offer. Rarely should

this be changed however you do have the option to pass your tokens in the
sub ID or you can pass your custom tokens through a second Subid. Since
youre using a landing page you should select Landing Page under
Campaign Type. This will present you with two offer fields. If youre just
linking out to one offer simply lead the second field-set blank. Beside each
offer assign the payout you will receive for a successful conversion and
define the Affiliate Network. Your landing page should have a unique name.
This is for your reporting reference. The landing page URL should link to
your page and must have a .php extension. Once all of these criteria are
met, click the Add Campaign button at the bottom.

If everything works correctly (always test on your mobile device or

emulator!) your campaign is almost ready for traffic. The final step is your
postback conversion tracking which will be explained later.

Video Tutorial:
How To Setup A Campaign With A Landing Page With 2

Offer Rotation Using Landing Pages

Video Tutorial: Landing Page Rotation

Creating A Path Campaign

You then proceed to enter the URL of the offer(s), the URL from your
affiliate network, the payout you receive, as well as the name of the
Affiliate Network. You will then enter a unique name of each landing page
and define the URL to the page (must be .php):

You can add unlimited path pages to your campaign. A lot of lead
generators and mobile guys capturing data love path campaigns.

The final step to setting up your path campaign is inserting the post back
tracking on your affiliate offer(s) which we will explain in just a bit.

Landing Page & Offer Rotation In A Path

How To Setup Postback Tracking

Video Tutorial: How To Setup Postback URL Tracking

Post Click Redirect Rules

Campaign Level Post-Click Mobile Traffic Redirects .
A powerful feature of iMobiTrax is the ability to re-direct traffic when a
user clicks on your unique tracking link and directing them to an offer or
landing page that is unique to their geographic location, mobile device,
carrier, network speed, or other important metrics such as if theyre using
Wifi or not. This allows your campaigns to reach a much broader audience
and be able to filter the traffic efficiently yielding the highest quality results
for clients.
To create a campaign level redirect rule for any campaign (direct link,
landing page, or path) you want to first create the campaign as normal.
Immediately following your submission youll notice a section where you
can begin setting as many rules as you would like for the individual
campaign.
Why is post-click redirection important? Because it gives you more control
over your link ...your campaign. For instance, most mobile ad networks
barely even have Carrier Targeting...But if you do your research like I
taught you in chapter 1, you will find Countries that are dominant by just 1
or 2 Carriers and with the growth of Apple and Android, it's a safe bet, most
of the traffic volume is going to come from iOS & Android.
Well guess what? The iphone 3,4,5 are the most popular Apple Devices and
Samsung Android handsets fucking rock for mobile cpa offers. So good,
here are a couple of case studies over Android and Samsung:
Android Operating System Case Study
Mobile Case Study With Samsung & Android

Note: Create post-click redirect rules based on Country, Carrier, Phone

Type, Manufacturer, Model, Token, IP Address, Referrer, Browser, Traffic.

Default
This feature allows you to specify where the clicks not redirected by rules
will be routed. By default the traffic will proceed normally based on how
the campaign is setup. You also have the option to send them to a particular
offer, an external link, or another campaign.
Creating Redirect Rule #1
When youre ready to create your first redirect rule, you will assign it a
unique name (under Redirect Rule #1) and will then proceed to Report
Criteria.
Youll first notice two check boxes. One is to accept traffic from Wifi (US
only) and the other is to accept Opera Mobi & Opera Mini traffic. If you
were creating a rule to accept Wifi traffic (for the United States only) then
you would leave this selected and then specify how to handle the traffic.

The same is true for accepting Opera

Mobile & Opera Mini traffic. If you
unselect them the rule will not direct that
traffic to the specified redirection source
(an offer, custom link, or campaign).
Opera Mini and Opera Mobi traffic will
be tagged in the database to include
manufacturer, device name, model,
combined name, and marketing name.
For example you may find HTC One S
(on Opera Mobi) in your statistics.
We have included pre-defined options to setting redirect rules. Under the
drop-down menu you can simply select from the following:
Its important to note that you cannot create 2 of the same criteria. For
example, if you select Country for the first criteria then you cannot select it
again. You would have to do this in another rule:

Country
The first option is to set the Country equal to or not equal to a unique value.
Here you will manually enter the two-letter country code. For example, if
you wanted Country to be equal to the United States you would enter US
into the field:

Carrier
The next option allows you to create unique redirection rules based on a
users carrier. Inside the United States weve pre-loaded many carriers so
you can simply select them from a menu:

Inside the United States these options are fairly self-explanatory. Simply
point, click, and select the carriers you wish to target or wish to avoid. You
can then set the campaign to custom redirect. When using this option
Internationally it is VERY IMPORTANT to have exact carrier/ISP data
from your traffic source before hand. For example, you may wish to target
the operator DTAC in Thailand. However at some traffic sources all of the
traffic isnt labeled DTAC but rather Total Access Communication PLC
which is a division of DTAC.
Therefore if you simply enter DTAC into the redirection rule, the traffic
wont properly redirect. This requires a bit of research and data collection to
perfect but can greatly increase your ROI as youre able to much broader
target your traffic reducing the cost per click and increasing your overall
volume.

iMobiTrax captures the users carrier/ISP once they click your unique
tracking link. In milliseconds the redirect rule will scan this and match it
with any custom rule you have set. Going back to the DTAC example, lets
say you want to target Total Access Communication PLC. In your data you
notice its listed as Total Access Communication PLC and Total Access
Communication PLC. (with a period). You would simply target both of
these by entering Total Access Communication into the rule:

Model

Youll notice we also offer the option to set a unique redirection rule based
on device model. Our proprietary database includes thousands of devices all
pre-loaded for your convenience. Youll find this very beneficial for you
campaigns that respond differently to device size as you can target exact
landing page dimensions.
To begin, simply select Model is equal to or no equal to and click Select
Models. This will trigger a window where you can begin typing the first
few letters of the device model and it will populate where you can begin
selecting the exact criteria:

When you have selected the Available Models make sure you click Save
Criteria to save the selection. You will then click close to return to the
Campaign Level Redirects.

Setting Up Redirection
Once you have selected and applied all of the criteria you want to use for a
particular rule you are then ready to specify how to handle the redirection.
You have ability to select one of four options that are found under Redirect
to:
Offer
The offer drop down menu includes the offer(s) that are setup under the
particular campaign. Selecting one of these options will redirect traffic that
meets the criteria of the rule. For example, you may have an offer setup that
only accepts traffic from the Verizon carrier. Using this option youre able
to only target that offer. Your redirect criteria would look something like
this:

Campaign
If you want to select a certain redirect criteria and have it directed to a
campaign that contains multiple landing pages (to split test) then you would
select that campaign from here. Please note the redirect criteria takes
priority and will override any criteria in the selected campaign.
For example, you have a campaign ready to go in the United States. At the
traffic source youre unable to target by carrier. You can use the redirection
criteria to sort the traffic for you ensuring for successful monetization.
Youre going to receive traffic from AT&T, Verizon, and T-Mobile. Inside
iMobiTrax you would have one master campaign that includes all of the
redirect rules. You would then have three campaigns setup that could
include multiple landing pages to split test. An example would look like
this:

The Wifi run-off would then go to an offer wall that contains links to offers
that can convert with this traffic. An example would be a couple of related
applications.
Prior to creating Redirect Rules you should physically map out exactly how
the traffic should be routed and then setup accordingly. Keep in mind that
the Master Campaign rules are going to overwrite any rules that you set
inside the sub campaigns.
We highly recommend running traffic before adding the rules as it will give
you a good basis on how complex you need to design your rules to capture
as much ROI as possible. This feature will allow you to purchase traffic at
ad networks, exchanges, and on mobilized websites/applications that
previously had weak targeting allowing you to leverage cheap clicks and
high volume to your advantaged.
You can find more rules information in the support suite. You can also get
tips for rules in our Saturday morning newsletters. We recently just added 3
new rule types and are always adding more.
When redirecting traffic from ad networks through your campaign links and
routing where you want the clicks to go, you maintain a ton of control over
your ad buying experience. You can redirect traffic to Offers, Landing
Pages, Specific Links or Campaigns.

Links & Tracking

Most REAL advertiser out there is using S2S Server 2 Server tracking. It's
so much more reliable than cookies and pixels. But, we do offer a few
different types of tracking options once your campaign is setup:

Subid Update & CPC Update

One of the key elements to successfully optimizing a performance based
mobile campaign is accurately updating your cost per click and conversion
values. From time to time you may find yourself increasing/decreasing your
click costs and the need to adjust the value you receive per conversion.
ImobiTrax allows you to adjust all of this data in a simple matter so that
your reports are accurate and you can optimize accordingly.
For example, when you first start a campaign you may find yourself bidding
higher to obtain more traffic volume and the converting metrics. You may
also have a default payout on a campaign and need to adjust the amount you
receive per conversion based on your overall traffic quality. With
iMobiTrax we make updating all of these values simple.

Defining Default Click Costs & Conversion Values

When you first create a campaign inside iMobiTrax you will need to define
your initial click costs and conversion values. The initial click cost should
be the maximum value you will be per click for that campaign. The initial
conversion value should be the amount youre paid when a successful
action has taken place. Depending on the type of campaign youre
promoting this could be a successful lead generated or billable metric. The
cost per click (CPC) value is entered in the format of 0.000. For example
you may decide to bid the minimum at a traffic source of $0.015. Therefore
you would enter 0.015 in the field:

All clicks aside from the ones that meet your blocking/filtering rules will be
counted as a paid click and will reflect this value (refer to the Click
Filtering System document).
If you find yourself the need to change this value (up or down) please refer
to the documentation below.
The initial conversion value (payout) is defined underneath the
corresponding offer number. If youre split testing multiple offers each on
of these should reflect the amount youre getting paid per conversion.
These are all defined in the campaign setup:

As with the cost per click these default conversion values will be used to
calculate the revenue for your campaign. If you need to adjust your payout
(up or down) you can do so by following the below instructions.

Manually Updating Conversion Values Per SubID

Once you have the converting SubIDs for your traffic you can update the
lead value as needed manually. This is accomplished by going to the Subid
Update page and entering the converting Subid number, the pipe character |,
and the value of the conversion:

Automatically Updating Conversions Values With Post-back

A more efficient way to update your conversion value is by using the
server-2-server postback URL to define the value of the converting action.
This can be accomplished by using the global tracking pixel that you will
enter at any affiliate network to report back the successful conversion to
your iMobiTrax installation.
You simply need to add &amt=LEAD_VALUE to the end of your postback
URL. An example would be: http://mt.celltracking.org/track.php?
subid={subid}&amt=7.50
Many affiliate network tracking platforms allow you to dynamically insert
this value using a variable.

Manually Updating Click Costs

On the Subid Update page you have the option to manually update your
cost per click. This will allow you to reflect accurate reporting from your
traffic source. You may find yourself initially bidding high and then
reducing or raising the bid once you begin to measure the results of your
campaign. To begin the update process you will need to define a couple
options on the update page:

The campaign youre adjusting

The time-zone of the traffic source

The date range

The new cost per click (CPC)

Once you define all of the above options you simply click Update CPCs and
your click data will reflect the change:

Updating Default Click Costs & Conversion Values

Nine chances out of the ten the easiest way to keep the cost per click and
conversion value data accurately updated is doing it on the campaign level;
meaning that you go back and edit the campaign when the cost per click or
conversion value changes.
For example, lets say on day one you start out running a campaign with
click costs of $0.10 and conversion values of $5. All of your traffic that day
will be billed at $0.10 and the conversion will have the value of $5. On day
two you reduce your bids to $0.08 and your conversion value stays the
same. You will simply click on the edit campaign link on the dashboard and
update your cost per click value here. This will only reflect the click costs
going forward. This will not retroactively update these values. The same
goes for updating conversion values. If you need to retro-update your data
you will need to use the manual methods mentioned above.

Tracking Custom Tokens - Pub ID's States & More

One of the features we have available here on the iMobiTrax Proprietary
mobile tracking platform is the ability to track by using custom tokens. In a
sense, even though our platform is built specifically for mobile campaigns,
we do have some users using it for their web-based campaigns as well!
Thats what most markters dont realize is that you simply get your tracking
parameters from ad network to ad network anyway, so you can simply just
plugin them into iMobiTrax and its off to the laser targeting, tracking
races.
(Remember you can use ANY custom tracking tokens to track data, for
instance on Bing you can track the token name keyword by token value
{keyword}. These tokens can be ones provided by the traffic source, or
custom ones you create. They will be included in your campaign URL and
iMobiTrax will record them on each click.

Now lets say you have this super-secret mobile traffic source not preloaded already in iMobiTrax.
Select Traffic Source if you want to use the tokens that you created when
you set up the traffic source you will be using. Obviously, you must select
the applicable traffic source from the drop down menu above.
Select Custom Tokens if you want to create/use your own tokens. These
can be anything you want, including the tokens provided by a traffic
source.
So lets go through a few simple scenarios here.
Lets say youre tracking a Leadbolt mobile campaign and you want to
track specific mobile ads through their channel (categories) targeting
options on their network.

And voila! Now when you run your tracking reports, you will now all the
reporting metrics on your exact ads for that exact category.
Lets say youre running mobile ads on Airpush. You also want to track by
which creative performed the best in a certain state. Simply, plugin in your
token values + token names:

Again, when you run your mobile tracking reports, you will know your best
performing creatives by state.
Lets say you are running text ads and/or banner ads on Jumptap and you
want to optimize down and know which ads are performing the best on
certain sites. You also want to cut your bad performing ads and bad sites as
well. Simply Use Tokens for the traffic source Jumptap in iMobiTrax:

Grouping Data By Subids, Offers & Landing Pages

Implemented recently into the iMobiTrax Version 2.0 was the able to
restrict your mobile tracking data by converting subids, certain offers and /
or your mobile landing pages. This makes running stats for multi-offer /
multiple landing page campaigns in mobile advertising incredibly simple.
Heres an overview of what you can find in your iMobiTrax Mobile
Tracking Panel (on the Campaigns Page)

Now the first option is to of course, group your data by the converting
subids. You can use this in conjuction of course with your offers and / or
landing pages.
When you check the option to restrict data to an offer and / or landing page,
you simply check the box option and voila! You get mobile tracking
goodies such as the data on:

Now the end result here is that I grouped my data by a mobile landing page,
then by my converting subids and heres what you get:
This adds more granular mobile data reporting so that you can drill down to
your landing pages, offers and the converting subids which will allow you
to increase your mobile advertising budget on whats working and cut out
whats not.

Going Forward
That's all I'm going to teach on iMobiTrax for now. As I've said before, all
iMobiTrax members get access to the Support Suite, Knowledge Base,
Saturday Newsletter, and all the training and tutorials we put out there.
Here's a list of resources to use with iMobiTrax and get the most out of it.
What It Does + Demo
Features
Testimonials
Tutorials
Blog

iMobiTrax Tutorials

Part 4. Mobile Advertising

There are a ton of ways to advertise mobile offers and campaigns. This is
probably one of the biggest reasons why most mobile marketers don't have
a clue where to start. At Revived Media, we are very receptive to new and
innovative mobile advertising methods but to keep it simple, I'm going to
cover:
On-Device Mobile Advertising
Off-Device Mobile Advertising
In App Advertising
Mobile Display
Mobile Search
Push Notifications
Icon Ads
App Wall Ads
Offer Walls
Text Ads
If you are familiar with online advertising campaigns and campaign
management then chances are you will probably know of or at least heard
of these terms before, but in any case, here are the terms you need to start
memorizing. They are critical.

PPC - Pay Per Click marketing, a business model in which advertisers are
charged for their ads only when someone clicks on them. Ads are shown
alongside search results in a search engine.
CPM - Cost per thousand (CPM), the amount advertisers pay per 1,000
impressions.
eCPM - Effective Cost per thousand (eCPM) how advertisers refer to the
cost of getting 1,000 impressions.
Impression - Instance in which an ad is shown online. The number of
impressions can be used to evaluate the branding effect that an
advertisement might have. Impressions are measured as exposure and not
engagement.
Click - a statistic that describes how many times users actually clicked on
an advertisement. This is a measurement of engagement NOT exposure.
CTR - Click-Through Rate (CTR) is a measurement of engagement based
on the number of clicks per impression. A high CTR is valuable because it
indicates that viewers are finding your advertisement compelling. In other
words, viewers are seeing your ads and clicking on them.
Conversion - A visitor to your mobile content takes an action that you want
them to take - whether is buying products, downloading something, or
signing up for something.
Acquisition - A visitor signs up for alerts or emails, or in some way
indicates that he or she wants to receive messages from you in the future.
Also known as customer acquisition.
CPC & CPA - Cost per conversion and cost per acquisition.

These ratios measure the number of conversions or customer acquisitions

that you received as a result of the advertising campaign, compared to the
amount that you spend to place an advertisement. These are important
statistics for understanding how much you are spending on each conversion
and acquisition. These stats can be figured individually, for each conversion
or can be aggregated for all conversions of a campaign.
ROI - Return On Investment. This is a measurement that is similar to CPC
& CPA but incorporates all the costs associated with running the advertising
campaign, including any agency management fees, design fees, and the cost
of the time your staff has spent managing the campaign.
Creatives - Users will first see the content or creative for a mobile
advertisement which entices them to click-through to visit your mobile
website and download your mobile application or signup for your mobile
alerts. The creative can be text or display advertising, video or animation.
Regardless of the medium, the creative's goal is to get people to click on the
ad.
In mobile advertising you have a limited amount of space in which to show
your marketing messages. Also, ads are being displayed on very small
screens, so complicated graphics or calls to action could make the ads less
effective. Creative for mobile advertising should almost always be different
than the content or creative for traditional web advertising.
If you are building banners or other mobile display ads, it's important to
focus the graphic on your call to action. Mobile advertising is still new
enough that many viewers could easily get confused by seeing a brand
message from a company when they are on a different brand's site.
CLARITY is key for a good CTR.

Now, I really don't need to explain the concept of mobile advertising. With
all the resources I gave you in the first part of this guide, it won't matter
how green you are, any can follow that shit.
I'm going to cover some really basic but useful concepts and elements of
mobile advertising here. However, I'm going to spend the builk of this part
of the guide dedicated to how you can make money on mobile ad networks
promoting cpa affiliate offers. I'm also going to teach you how to save
money. Pay really close attention to this section. We spent a lot of money
learning it...
When I refer to the term mobile publisher throughout this guide, it could
mean 1 of 2 things. There are two types of mobile publishers.
1. Mobile Websites These are mobile publishers whom run mobile ads on
their websites. They are also referred to as WAP Publishers.
2. Mobile Apps These are mobile publisher whom run mobile ads within
their mobile apps. Also referred to as APP Developers.
It's important that you know and understand the two. The reason being is
because there are two standards types of mobile advertising options
available. On-Device However, in these two types of mobile advertising
options, there are MANY WAYS TO ADVERTISE. These are called
Mobile Ad Types and are often referred to as Mobile Ad Units
1. On-Device Mobile Advertising Also referred to as On-Deck.
2. Off-Device Mobile Advertising Also referred to as Off-Deck.
On-Device Mobile Display Advertising - On-device display ads take forms
that have immediate analogs on the PC-based Internet, and include formats
such as:

 Text ads (either static or clickable)

Graphical banners (either static or clickable)
Graphical banners with associated text links
Video preroll
Traditional TV Commercials at standard lengths
Outside of mobile video ads, these formats are generally clickable or
otherwise interactive, as with ads on the PC-based Internet. However, the
results of a click can range beyond just taking the viewer to a landing
page, and include initiating a text message or call, depending on the
capabilities of the device being used. On-device display ads can serve the
same spectrum of functions as display ads on PCs, ranging from pure brand
building to pure direct response.
Off-Device Mobile Display Advertising - In addition to delivering display
advertising on the device itself, mobile interactivity is uniquely able to
activate traditional offline advertising (e.g., outdoor, live event, television,
etc.), or even PC-based ads, with an interactive, measurable call-to-action
via SMS, MMS and/or WAP push.
Mobile display advertising generally takes two major forms: display ads
delivered on the device itself (within a mobile Web browser or some other
phone-based application), or display ads in other media that feature a
mobile call-to-action (typically sending a message via text messaging
shortcode).
Advertisers tapping into mobile interactivity for offline display media view
the mobile phone as a mobile mouse allowing the consumer to self select
and activate traditional media and drive a new interactive channel.

Examples of this offline interactive capability include:

Mobile coupons to help drive to POS
Mobile PINs to help drive to Web
Mobile ticketing to help drive to an event
Mobile option to onward-going CRM
It's critical you understand these basics of mobile advertising because
mobile ad networks differ in the types of advertising they provide.
The mobile ecosystem has a diverse array of intermediaries that all have a
role in delivering a marketers message to its intended audience. The easy
way to explain this is to actually show you a visual from the IAB:

Mobile display ads and sponsorships are sold using pricing models that are
familiar to anyone who has bought advertising on the PC-based Web.
Depending on the publisher, carrier, or ad network, advertisers can make
mobile ad buys in any of the following three main ways:

CPM (Cost per Thousand Impressions): Buying based on impressions

delivered.
CPC (Cost per Click): Buying based on the number of viewers who click
on the ad.
CPA (Cost per Action): Buying based on some other action by the
consumer beyond the click. On mobile, cost per call this allows viewers
of the ad to automatically initiate a call with a call center.
Today, CPC and CPM models are both common for mobile display.

Types Of Mobile Advertising

Mobile Display Ads Just like PC-based Web ad inventory, mobile display
ads are typically banners that appear on a mobile web page or mobile
application. Display ads can also be full page or interstitial, occupying the
entire screen and running for example before a mobile web page loads, in
between pages of a magazine app, or between levels of a game. Both
mobile web and mobile apps are important ways to reach smartphone
consumers.

Typically, a brand or agency buys mobile display ads for increased exposure
of a product or service. Banner inventory is generally purchased based on
impressions (e.g., CPM) or sometimes for direct response campaigns on a
cost-per- interaction (e.g., taps, expands, etc.) basis. Important factors to
keep in mind involve: (1) where your ad will appear on a mobile web page
or in a mobile app, (2) the size of mobile screens, and (3) rich-media
capabilities.
One of the major advantages to advertising on the smartphone is the degree
of interaction the platform allows on touch screens.
Video Mobile video ad opportunities are quickly developing as mobile
devices become perceived and used by consumers as video players. Faster,
4G data networks and devices connecting via wi-fi facilitate video
viewing. However, data price increases by three major mobile carriers in
2011, and the decline of flat-rate unlimited mobile data in the US may
hinder the growth of mobile video, if consumers rebel against paying for
the connections used to deliver video advertising.
Branded apps Rather than buying ad inventory or sponsoring an app,
marketers can build their own apps and offer them for download in a
smartphone app store. Media, chain restaurants, retail, and travel and
hospitality are all categories that have embraced branded apps.
Location Based Advertising This type of advertising utilizes the
handsets GPS or other geolocation technologies to serve advertising based
on a consumers location in relation to a merchants retail location.
Location-based display ads can be served on the mobile web or within
mobile apps, and feature all the abilities of other mobile display ads.
Mobile Rich Media - On the PC-based web, rich media ads are
synonymous with Adobes Flash, which has a huge installed base and giant
developer community.

In the early days of mobile rich media, the absence of Flash on many
smartphone platforms (including Apples iOS) was a source of frustration
for advertisers. However, the industry has accepted this reality, and indeed
Adobe is no longer developing or supporting Flash on mobile platforms.
Buying advertising on the mobile web and in-app is similar in some ways to
buying display advertising on the Internet. Graphical, interactive display
ads are the predominant ad unit. As previously stated, in most cases mobile
display ad impressions can be purchased on a cost per thousand (CPM) or a
cost per interaction (CPI) basis.
Some operators and publishers that have mobile properties sell mobile ads
directly, while others allow their inventory to be sold by a third party, either
as premium inventory or as part of a mobile ad network.
Today there are two parallel interactive inventory buys: PC and mobile. A
fairly common error among novice buyers is to simply take creative built
for the PC-based web and shrink or crop it down for mobile screens. When
buying PC and mobile inventory the key is not to simply try and implement
the same creative execution into PC and mobile media types but extend the
idea to the mobile space with mobile-specific execution of the idea.
This is where most of the web-based marketers and advertisers whom I've
worked with have stumbled. They simply think close-minded and try to
port over successful web campaigns into mobile advertising.
Don't do this. I strongly suggest you change your way of thinking.
Another issue advertisers should consider around planning and targeting is
that not all smartphone users are created equal. Different devices or OS
platforms may have different user characteristics and capabilities.

While mobile web ads will generally run seamlessly across devices, for inapp buys in particular it may be worth considering targeting a specific
operating system or device as the audience for the campaign, both because
that can simplify and speed creative development, and because it may be a
way to roughly target a demographic or psychographic of interest.
One of the other significant differences between buying mobile display ads
and PC web display ads is that mobile ads are not generally sold by unit
size. Because the sizes and resolutions of mobile phone screens vary, the
way the ad creative looks on mobile phones will also vary. Therefore,
unless it is targeted at a single handset model, and particularly if it runs
across both feature phones and smartphones, any given mobile campaign
will likely require multiple sizes of mobile web banners.
For in-app advertising, there is even less standardization in sites and
features. Even full page ads will vary in size from device to device or
even publisher to publisher. In-app ads facilitate creating rich media ad
units that allow a user to interact physically with the creative. However,
one publisher may allow and encourage shakeable ads, while another will
not support that capability. Additionally, advertisers should realize that
apps are a different user experience than the open mobile web, so they
should think carefully before forcing a user to leave an app to go to a
mobile landing page.
Specialty Ad Unit Examples
Now listen, there are 100's of different mobile ad networks and a variety of
types of ads you can run in mobile. For me to sit here and list them all,
would be complete madness. Besides, it's not like you are ever going to use
all the networks I'm going to list later or their ad types ha!
However, since I listed the most basic types of mobile ads above, I'm going
to show you some specialty type ad sets that are in the mobile Industry.

I'm just going to stick to the more popular specialty ad types. A good
example of specialty ads comes from Leadbolt Ad Network:

Ok we've covered a lot of mobile type ad units available for advertising.

We'll get more specific later on but for most mobile marketers, they really
aren't going to get past the ad units I've listed.
Mostly brands and large companies with large media buying teams use
these other types of ad units. However, I encourage you to go do a search in
Google for other ideas.

Mobile Placements
Now this part might seem a little technical but it's going to come in useful
later. Basically it boils down to you needing to pay attention to the types of
ads you run and where they run at. (aka Placement Targeting, Category,
Channel) Different placements of mobile display ads have different values
for marketers. The main choice marketers face here revolves around
browser-based campaigns or ads on other mobile applications.

The dominant context for mobile display ads today are browser pages. The
mobile browser, analogous to Web browsers on PCs, presents formatted text
and graphics, with links enabling a user to move from one page or deck to
another.
The ability of handset-based browsers to display actual Web pages, as
opposed to pages coded in mobile-specific markup languages like WEL
(Wireless Markup Language) or xHTML-MP, varies significantly.
Even if there were no stumbling blocks to full Web access on mobile
devices, there will still be advantages to both viewers and advertisers that
may ensure an enduring preference for pages specifically formatted for
mobile. For example, mobile consumers are likely to prefer sites with
location- or time-specific content over those featuring more generic content.
And content formatted for a small screen held 5 inches from the viewers
face will always be easier to consume on a small device than a full Web
page.
From the advertisers per- spective, the absence of cluttertypically only
one ad is shown per pageon mobile-formatted content may also provide
an incentive to think about mobile creative separately from the rest of
interactive media.
On the other hand, Web pages and ad creative designed for PCs present a
number of problems to handset-based browsers:
Slow page loading. Web pages continue to increase in file size and
complexity to serve broadband- equipped PC users.
Poor formatting. As monitor sizes and resolutions increase, if the server or
browser lack intelligence to adjust layouts for smaller screens viewers will
be forced to scroll significantly to see sprawling page designs.
Poor navigation. Lacking a mouse, users are forced to laboriously navigate

from link to link to reach the one they want. Presence of Flash or other rich
media. Most handsets are incapable of rendering rich media today.
For all these reasons, IAB standard banners created for the PC-based Web
are much less likely to achieve their advertising objectives when delivered
to users on the mobile Web.
Between the details of the ad unit examples I've shown you and explaining
placements between mobile versus pc, I'm fairly confident you get the
picture. Nearly everyone in the world has a mobile phone, and thought this
section was a little mundane, but I didn't want to leave anything out.
Now your ready for me to start giving out traffic sources. Yea, this is where
the money is right? Nope. It's just one piece of the puzzle. If you skip out
after getting the traffic sources, how will you ever know how to do
campaign setups, how to track mobile efficiently or optimize and scale your
campaigns?

Mobile advertising spend is expected to grow from $3.3 billion to $20.6

billion by 2015 (according to Gartner). A major component in this
projection is the staggering number of users moving to smartphones who
are quickly growing more comfortable with mobile apps as well as their
mobile browsing experience.

With those users spending even more time on their mobile devices,
advertisers are itching to get their attention, and the best way to do it is
through mobile ad networks.
Just like the advertising giants on the web like Yahoo Network, Real Media,
AdBrite, and Google Ad Network, mobile has spawned a new host of major
players that include InMobi, Jumptap, Millennial Media, Tapjoy, and others.
Of course, we've also watched the big guns enter the race, including
Google, which purchased AdMob, and Microsoft, which created Microsoft
Mobile Advertising.
The two main reasons mobile advertising is exploding are:
Mobile ads are highly targetable -- enormous amounts of information are
available about smartphone users, helping you to determine exactly which
demographics you need to target.
You can reach customers at the point of purchase. Reaching out to
customers as they are actively making purchase decisions gives marketers
an incredible opportunity to convert them.
However, it is important to remember that advertising in this mobile space
is relatively new, and no one really knows where it is heading. For
example, is it more efficient to drive users to install your mobile app or to
send them directly to your shopping cart on the mobile version of your
website? If someone clicks my ad because it was required for them to get a
badge or move up a level in a game, is that user still valuable to me?
Marketers around the world are still working to solve questions like these,
and it's important to keep in mind that we are still in a very early stage of
mobile advertising. I won't be surprised at all to see completely new
advertising methods take shape over the coming year, completely tailored
to the mobile user experience.

Mobile Ad Networks
Three Types Of Mobile Ad Networks
First off - 3 facts you need to know about mobile ad networks:
1. No 1 Mobile Ad Network Is Dominant It's too fragmented out there.
2. Nobody Really Knows Which Mobile Ad Networks Are The Biggest
3. Mobile Ad Networks Are Not Created Alike.
Networks have different business models, geographical coverage,
publishers/advertisers on the network, targeting capability, pricing, sales
model etc all much more important considerations for a potential
advertiser or publisher than guestimates about market share.
Second Mobile Ad Networks Are Classified Into 3 Types:
1. Blind Networks
2. Premium Blind Networks
3. Premium Networks
Blind networks - are usually the largest in terms of publishers, advertisers
and impressions. They serve a high volume of advertising to an extensive
base of mostly independent mobile publishers (mobile sites and
applications), supplemented by premium publishers unfilled inventory.
They offer plenty of options for targeting such as by country and content
channels (news, sports etc), but do not (usually) allow advertisers to choose
specific Websites.

Performance advertising is the norm, paid for by cost per click (CPC) this
is for marketers who want an active response to their ads such as clicking
through a banner to the advertisers site, click to download/call etc. The
CPC varies with supply and demand, determined through a self-service
auction system. The cheapest option is run of network (RON) adverts (i.e.
no targeting), which in some countries may start at US $0.01 CPC. Some
blind networks also offer brand advertising, on a cost per thousand
impressions (CPM) model i.e. you pay X for every 1,000 devices that
visit/download the page this is for marketers that want exposure, perhaps
to create awareness of a new product.
Premium blind networks - tend to be medium-sized, with a higher
proportion of premium publishers (i.e. big-traffic mobile sites of wellknown brands, perhaps newspapers, broadcasters or operator portals), some
on exclusive relationships. These networks attract a higher proportion of
brand advertising, paid for on CPM basis. A lot of advertising will still be
blind or semi-blind (i.e. targeted at a channel), but for a premium price you
may be able to buy a specific spot on a site of your choice. Costs vary
considerably quotes can be as high as US $20 CPM.
Performance advertising is also available and in some cases, search
advertising (based on key words) paid for by CPC. Occasionally,
networks offer cost per action/acquisition (CPA) where the advertiser only
pays if the customer clicks through and then buys, signs up etc.
Advertisers should expect a mix of self-service and direct sales and support
and lots of targeting options.
Premium networks - focus on a limited number of prestige publishers
mobile operators and big-name destinations for which they are akin to an
extension of their direct-sales team. In the case of Nokia and AOL, much of
the mobile inventory they sell is on Nokia or AOL sites.

The predominant (maybe only) pricing model is CPM, as the majority of

campaigns are brand advertising.
Premium networks attract big brand advertisers who are prepared to pay
premium prices to secure the prime locations on top-tier mobile
destinations. This means CPM will vary wildly from US $5-75.
Advertisers should expect more direct sales and support, than self-service
and a wealth of targeting options.
Publishers should expect to receive a majority share of advertising revenue,
perhaps 5070 percent. Deals are usually negotiated on a case-by-case
basis.
Now the best part? At Revived Media we have spent millions of dollars on
mobile advertising so with so many mobile ad networks out there, can you
guess where you can go to find out which ones are actually good? Which
ones serve mobile click fraud? Which ones will help you? Which ones will
screw you? I bet you can.
Mobile DSP'S (Demand Side Platforms)
To be completely upfront and honest with you, not a whole lot can be said
about Mobile Demand Side Platforms. Mobile Advertising is very
competitive and every REAL company I know is getting their technology
patented, including us at iMobiTrax. We are all safe-guarding our
technology so the lazy fucks can't copy us. So I will just lay it out here and
tell you what I DO know.
First off, their really are two names to mobile demand side platforms.
Implant these two names into your head because they may differ between
the two depending on which demand side platform you go running ads with.
Demand-side platforms (DSPs) and Real-time-bidding (RTB)

Real-time bidding (RTB) is a relatively new advertising technology that

allows online advertising to be purchased and served on the fly. Instead of
reserving prepaid advertising space, advertisers bid on each ad impression
as it is served. The impression goes to the highest bidder and their ad is
served on the page. The closest analogy would be to the stock market: as
stocks (online advertising spaces) come up for sale, brokers (advertisers)
bid for the stock. Whoever bids the highest price gets that stock (the ad is
served). Then the process immediately starts all over again.

Real-time bidding (RTB) is a relatively new advertising technology that

allows online advertising to be purchased and served on the fly. Instead of
reserving prepaid advertising space, advertisers bid on each ad impression
as it is served. The impression goes to the highest bidder and their ad is
served on the page. The closest analogy would be to the stock market: as
stocks (online advertising spaces) come up for sale, brokers (advertisers)
bid for the stock. Whoever bids the highest price gets that stock (the ad is
served). Then the process immediately starts all over again.
How do advertisers decide when to bid on an ad? Real-time bidding (RTB)
platforms buy data about users from across the web. The data is usually in
the form of behavioral data gathered from tracking cookies. This
information is then fed into the real-time bidding platform, giving
advertisers insight into who is about to be served the ad.
Heres a simplistic example of how real-time bidding (RTB) would work in
the real world: A user spends a lot of time on financial websites, checking
stocks and looking up Morningstar ratings. They arrive on a webpage that
uses Real-Time Bidding to serve ads. On the back end, a major financial
services provider has specified that they are interested in users that like
stocks. A luxury carmaker has also indicated interest in this audience. The
RTB system matches these advertisers with the user profile and they bid on
the ad. Whoever has the highest bid wins, and their ad gets served.
StrikeAd one of the largest mobile DSP's boasts tools such as:
Real-time bidding campaign reporting dashboards
Media agnostic conversion tracking (app to web, web to app etc.)
Discovery model for availability and planning
Full geo targeting - from geo-hubs to country/region targeting

MMA, IAB and ORMMA Rich Media Ad Format compatible

Sophisticated mobile specialist targeting including device, carrier, network
type and app/site
Real-time reporting and up to the minute campaign statistics, including bids
won and lost, click through rates and conversions
Third party ad serving across most mobile ad networks.
The targeting offered by DSPs can vary, for instance StrikeAd say they use
over 30 variables in their targeting solution, but most allow you to pinpoint
users via:
Location
Device (i.e. Samsung Galaxy SIII)
Operating system (Android, iOS, etc)
Carrier
Previous sites visited and apps used
App categories
The day and the time of day
Of course, the big benefit of DSPs, compared to ad networks, is that youre
getting access to a wide variety of inventory from different networks and
exchanges. This coupled with the transparency on offer from bidding on a
impression-by-impression basis, lets you theoretically get the most value
for your spend. Of course, you can always sell direct to any publishers that
suit your requirements, but direct selling via an advertiser still wont enable
the precise targeting capabilities that many DSPs offer.

Mobile Ad Servers & SSP'S

Ok now follow along for a minute here because this could get confusing.
We've been talking about buying mobile traffic and you can from mobile ad
servers as well but I just want to set the record straight on mobile ad
servers.
Mobile Ad Servers are also called Ad Optimization Mediation Services
and/or Supply Side Platforms (SSP's) in short. Mobile SSPs and Ad Servers
allow mobile publishers and app developers to connect to multiple mobile
ad networks. Mobile Ad Servers will optimize ads from the various
networks to maximise earnings and eCPM.
A mobile ad server's main function is to manage the serving of banner ads
on a mobile website or mobile app. It's main function is divided into 2 parts
- the offline part and the online part.
The offline part's role is to gather all the information about the campaigns
and creatives on one hand and the information about the possible places to
show the ads (placements) on the other hand.
The online part's role is to make the accurate matching between an
impression (a definition of an impression and the available campaigns
(available in terms of targeting, budget, sizes etc...). This matching is done
using algorithms to find the most suitable campaign (or ad) for each
impression in real time. Once a match is found, the ad server than delivers
the ad itself to the user's browser or app.
A mobile ad-server is a solution that brings a number of features into play.
It lets you sell your inventory to advertisers directly, giving you greater
control over what ads appear on your app or mobile website and greater
control over monetisation. An ad server will also allow you to deploy inhouse cross-promotional ads between your own apps and mobile sites.

Many platforms that offer ad-servers like the above also offer mobile
supply side platform (SSP) functionality and integration with real time
bidding (RTB) exchanges. Mobile SSPs are ad server platforms that sit at
the publisher end of the real time bidding process, with demand side
platforms (DSPs) sitting at the advertiser/agency end. So SSPs are
essentially the platforms that enable you to sell ad impressions in real time.
Some of the most popular mobile ad servers include:
mAdserve available as an open source mobile ad server, mAdserve was
created by the engineers who built the mobfox mobile ad network. The
platform connects developers with over 30 mobile ad networks without
taking a cut of the revenues.
Mopub works as a mobile ad server for a range of leading mobile apps
and games, integrating multiple ad networks and providing a range of
analytics, optimization and ad management services from a single SDK,
publishers can also offer inventory via real time bidding.
Inneractive allows developers to connect to over 100 sources of revenue
and advertisers to create cross platform, international campaigns
Nexage offers Real Time Bidding, RTB, private exchanges and acts as an
ad server and media layer for mobile app developers and publishers
Smaato connects mobile app publishers, developers and mobile websites
with 80+ mobile ad networks across all platforms
Mocean a mobile ad server that allows publishers and developers to
manage multiple mobile ad networks and direct sales
Adfrap a mobile inventory management solution for mobile publishers.
I also put together my own collage of badassery with 250+ Ad networks:

Since you've hung with me this long, and I'm starting to like you, Prepare
yourself for all the mobile traffic sources you will ever need:

See, I'm not such a bad guy after all and giving you up my super duper
collage of sweet ass traffic sources.
You just wait though, I still have shit to teach you that's going to make you
a one man wrecking crew in mobile CPA Advertising.
But I'm about to go over the top here and give you some links to specific
traffic source tutorials. In these tutorials we show you which traffic source
to set up CPA Offers on.
Keep your Grind strong & enjoy these tutorials (after reading this guide!)

AdModa Mobile Ad Network Campaign Setup

Admoda is a straightforward, efficient marketplace where you can set up
campaigns, upload creatives, set your targeting, and activate campaigns all
from within a simple-to-use web interface. You can then view your online
stats and tweak your campaigns to ensure you get a great return.
So I'm going to go through the entire campaign setup process, plus a few
insider tips on Admoda. (This tutorial has been pasted over from RM)
Tip #1 - Admoda Operator Breakdown
This is a simple, straigh-forward tool that allows you to get estimates on the
Network Operators (Carriers) across countries for the previous calendar
month and yesterday's network clicks. Use this tool as suggestion based
only. Nothing is ever 100% accurate.
http://www.admoda.com/admin/advertiser/traffic_by_operator
They operate as a marketplace therefore these figures are a guide only, they
do not show the inventory you will receive if you target this country.
Factors affecting the inventory you will receive include:
CPC price you pay
Number of other advertisers (with the same targeting)
Rates other advertisers are paying (with the same targeting as you)
Fluctuations in Publisher inventory
Network Operators making changes beyond their control
There are 3 Overview screens to view Admoda network data from, so use
them all. Country Overview, Yesterday's Clicks, Yesterday's Traffic:

Note: Overrun Traffic On Admoda

As of April 1st, Admoda will make this official, but I'm going to tell you
what I already know. There are instances where you will basically get free
clicks from Admoda. This is called overrun and it's not spoken about much
publicly.

Why?
Because green marketers don't understand it and view it as a bad thing and
good marketers don't want anyone else to know where you can get overrun
traffic. It's basically just fuel to your ROI. Just know that Admoda is aware
of this and will be stopping it.

So what is an overrun?
Admoda/Adultmoda is a distributed system. It has to be, to handle the
extremely large volume of traffic they process. Because of that, sometimes
there is a slight delay between a campaign running out of funds, and
another part of the ad-serving system being updated. So, clicks occasionally
happen on campaigns that have already had the total number of clicks with
which they were provisioned. The same thing can happen with views for
CPM campaigns. This is an overrun.
This essentially means that you pay for what you get. If you receive "X"
number of clicks, you will pay for "X" number of clicks. So now, when you
add funds to a campaign, you are adding an approximate amount to a
campaign, because if you receive a few overrun clicks, you will have to pay
for those too.
Example: You add 50 to a campaign which has a CPC set at 0.02 (which
equates to 1,000 clicks). Because of overruns, it's possible that you might
receive more than 1,000 clicks. Let's say you receive 1,050 clicks. You will
therefore be charged for 1,050 clicks and their system will remove the cost
of the extra 50 clicks (1.00 in this example) from your account balance.
This is how many other ad networks operate. This will also affect auto topups. If you receive, for example, 25.50 worth of clicks, then the additional
0.50 will come out of your account balance too.

Campaign Types On Admoda

1. Banner ad A graphical banner, optimised for all devices, with 30
characters of text underneath it.
2. Text ad A 30 character text ad.
3. Redirect ad When a user visits a publishers site (often a website that
does not have a mobile version) that has our redirect code in place, the user
will be redirected straight to your site. No ad or click is needed the user is
redirected straight to your site, and you pay for every redirect.
They try match niches/categories too so that the traffic you receive will
convert. The current rates are a quarter of the normal minimums, so give
this a try!
4. Rich media ad Rich media ads can be highly interactive, featuring
animations, video and far more varied interactions than just a click. While
they do not offer a rich media authoring tool, you can run rich media ad
campaigns on theirnetwork.
Simply create a campaign as normal and, instead of adding banner images,
copy and paste the HTML which comprises your ad into the text box
provided.
NB: Rich media campaigns may only run on a CPM basis.
Banner Ads: - To run a banner ad campaign you need to create 6 banners.
They follow the recommended banner sizes outlined by the Mobile
Marketing Association (MMA).

Keep text to a minimum and make it very clear just because you can read
the text on a computer monitor may not mean you can read it on a phone, so
keep it clear.
Try and be as up front as possible with your text. The more users know
what to expect, the higher your chance of conversion. So for example if you
are offering a subscription service, mention it.
You can have animation but some phones don't support animation so make
sure the first frame is meaningful. If the phone does not support animation
then the first frame serves as a static banner.
Remember to also keep the file sizes within the specified maximum size.
Do not display any phone numbers, shortcodes, or URLs on the banners.
Include a call to action such as 'Click Here'.
Text Ads:
For Text Ads please supply 30 characters of text, including spaces. We
strongly recommend that you add a call-to-action within the ads such as
"click here" You can use any character set with your text ads. Include a call
to action such as 'Click Here'.
Campaign Setup - Ok, let's do a simple campaign setup for text ads. Click
on the Campaigns tab at the top and select Text then click on Create next
to Campaign. There are 5 easy steps in setting up campaigns on Admoda.
Rename Campaigns, Ads/Targeting, CPC/CPM, Funds and Start/Stop. Once
you choose your campaign type (Text Ads), you will arrive on this screen
and be able to rename your campaign:

Just be careful with whatever Ad Network you buy traffic from. We don't
recommend networks to anyone out right anymore because people tend to
fuck stuff up and when it doesn't work for them, they whine. It's a drag.
But, I'm thinking by now you are the type of person who can read between
the lines and notice how many tutorials across multiple traffic sources we
have provided. Literally, there's no excuse for you now.

Buying Mobile Advertising From Mobile Ad Networks

You can buy mobile display ads in a variety of ways: CPM (cost-perthousand impressions), CPC (cost-per-click) or CPA (cost-per-acquisition).
Let's have a look at which type of mobile display ad might work best for
you:
CPM - When you buy on a CPM basis, you're basically buying a
guaranteed number of impressions. By "Impressions" I'm referring to the
number of times your ad is displayed to an individual. For example, if
you're buying ads on CNN.com and paying a $3 CPM, then you're paying
$3 for every 1,000 people who see your ad. Buying on a CPM Basis is good
if you're interested in creating brand awareness for your product or service.
It's less effective if you're interested in driving people to a mobile site where
they could buy something like a book, a song or an event ticket. For that
you would probably want to use CPC or CPA.
CPC - Buying on a cost-per-click basis is the way to go if you wanted to
pay like Google/Bing. In other words, much like Google, when you run an
ad on there you agree to pay the company say 25 cents for every person
who clicks through on your ad. It might take 100 people to click through on
your ad to make a sale, but if it costs you $25 to sell a product for $250 then
it's a winner. Interestingly, CPC is also a good idea if you aren't expecting a
lot of click-throughs on your ad.
Why would you want to run a CPC ad that doesn't get a lot of clickthroughs? Because you're still getting the brand imagery associated with
your ad. In other words, tens of thousands of people are seeing your brand
name on the ad, and assuming they don't click through, you don't have to
pay. Sounds crazy, but it's true.

CPA - Cost-per-acquisition (aka cost-per-engagement or cost-perdownload) ensures that your mobile marketing campaign will deliver the
exact action you're seeking. You only pay when someone actually buys your
product or completes the required action. Now, before you jump off and run
to find a CPA deal, understand that there's more to it than meets the eye.
Companies that will run a CPA Program for you will often charge set-up
costs, which run into the tens of thousands of dollars. Nothing is free as
they say.

Mobile ad networks aggregate advertising inventory and match it with

advertisers, much as online ad networks do.
Networks soak up ad inventory, analyze its potential, and sell it by
matching it to advertisers' needs. The real fucking secret is that "networks
all have the same inventory," which they buy from wholesalers aggregating
publisher supply.

Mobile Real Time Bidding

RTB is a bidding system that offers the opportunity to dynamically bid
impressions. Meaning that instead of paying a fixed price per 1000
impressions, you offer the price you are willing to pay per specific
impression. All this is being done in real time less than 150 milliseconds.
The bids are made based on the website, the ads placements, number of
desired impressions and other segmentation criteria. As the advertiser you
can bid the price you are willing to pay per specific impression rather than
paying a fixed price per 1000 impressions, when some of them may not be
relevant for you.
RTB technology is at the forefront of innovations in the advertising world.
Our platform not only allows access to the majority of the worlds leading
exchanges, networks and premium sites, it also contains superior targeting
methods and advanced bidding options.

Advantages of RTB:

An impression based real time targeting helps you learn exactly what
works best for your product. This will contribute to an effective
optimization process of your campaign.
Ability to customize ads in real time according to the viewers digital
traces.
Minimize ad spent loss.
Maximum control over campaigns pricing.
Reaching the precise audience you need since you dont buy bulks of
impressions but specific users that are of interest to you.

How does RTB work?

Below are a few examples to illustrate the meaning of RTB and its benefits
beyond the standard targeting parameters (Geo Target, Gender, Age,
Category, Demographic, etc). Lets say we want to set a maximum bid price
for display ads in a campaign (bid = $1 DCPM). We can set the system to
change the bids according to a set of rules, and all in real time (50
milliseconds before the ad loads)!
For example:
1.if your ad appears below the fold - bid 0.25c
2.if the user is seeing the ad for the first time bid $1
3.if the user saw the ad 3 times this week bid $0.5
4.if the user saw the ad 5 times this week bid $0.1
5.if the user saw the ad 7 times this week dont bid
6.If the user visited your site in the past (retargeted user) bid $3
7.If the user visited your site and left at the checkout bid $5 (and
show him an ad with a discount!)
8.If the user usually visits sites similar to yours bid $2
That pretty much sums up what RTB is and how it works. Not much
changes in Mobile RTB, but a little bit does. So this guide is going to get
you up to speed and get you more ad exposure than your competitors!

When in doubt on any ad platform, if you only create 3-4 ads and wonder
why you didn't get much traffic starting off, this is monkey shines on
Adserving. As in the very basic of basic. As in you better learn this shit.
Chances are, your competition will never learn it. You'll always be ahead
knowing this. Ads, ads, more ads.

What exactly is RTB?

Real-Time-Bidding is technology that makes it possible to bid, purchase,
and serve advertising automatically and nearly instantly. With Sponsormob,
RTB technology gathers upon our data history, ensuring that ads are placed
in the areas where they are most likely to be seen by the right customers.
With RTB, ads are also bought on a large scale from various publishers,
saving time and leading to better results for advertising spend.

How does Real-Time-Bidding work?

With Real-Time-Bidding on the publisher side, our technology is able to
review, in a fraction of a second, several ads which would fit with an ad
request. It then automatically bids and purchases the best ad for that space,
placing the corresponding ad in that space almost immediately.
The graphic above gives an example of RTB in action. When an ad request
is made, the technology behind RTB (called the auction engine, for
simplicitys sake). The ad is then served in that space, resulting in highly
targeted ad serving.
As the graphic shows, the ads served through Real-Time Bidding are not
always the cheapest, but they are the ones that will prove to be the best
placed ads, resulting in cost effective advertising on a performance basis.

I just gave you a treasure chest filled with greatness...

Now, what I'm about to give you is some really great information.
Now, this isn't for every ad network out there but the majority of them are
literally using just a very few of previous software backends.
And I've figured them out. At least most of them. This shit isn't some joke,
this took a lot of thinking, testing and spending to learn this shit.
Here is the exact process outlining to you from a mobile ad network,
some of the ad serving options they use on their backend delivery system:
Note the ads served on win notices, ads served in the bids, and the
comparison of ad serving approaches.

There are 3 prominent players in the RTB landscape:

The Demand Side Platform (DSP)
The DSP is a tool that automates the purchasing of online advertising on
behalf of advertisers. Advertisers use DSPs to set the buying parameters of
their campaigns and to monitor campaign performance.

The Publisher
The publisher provides the inventory. Originally, real-time bidding was
only used on unsold remnant inventory, however it is being increasingly
used on premium inventory due to advertiser demand and the higher
revenues it is yielding for publishers. Some publishers may use Supply
Side Platforms, or SSPs, to help better manage and sell their inventory.
The Ad Exchange
Ad Exchanges are often compared to stock exchanges, however an ad
exchange is really a software tool that connects advertisers and publishers,
facilitating the purchase of display inventory in real-time through auctions
that take place in the milliseconds before a page loads. It is through these
auctions that publishers are able to maximize the price for their inventory,
while advertisers are able to purchase individual impressions at prices that
reflect each impressions value to the campaign.
The Real Time Bidding Process
At its most basic form, the RTB process unfolds like this:
1.The publisher provides its inventory to an Ad Exchange, who is
responsible for holding an auction, during which the DSPs, on behalf
of the advertisers, will place a bid on each impression.
2.The value of the bid is based on the value of that impression, as
determined by the advertisers parameters with the DSP. The bidding
process ensures that each impression is sold at the maximum price, as
dictated by real time market demand.
3.Once the bidding is completed, the winner is chosen and the ad is
served on the publishers website.

Get a better handle on how real time bidding works and who is involved by
browsing these key terms below.
Real-time bidding (real time advertising): a method of buying online
display advertising in which publishers release impressions to be purchased
individually, in an auction environment.
Ad networks: an entity that connects buyers and sellers of online
advertising impressions. These companies can facilitate the purchasing of
real time ad inventory.
Demand side platform (dsp): these entities allow advertisers to manage
their purchasing of online display advertising in real-time. DSPs purchase
advertising for the advertisers through ad networks and exchanges. DSP
functionality varies, and includes things like allowing advertisers to
manage their bid amounts, performance metrics and consumer targeting.
Online display advertising (online banner ads): online advertising that
appears on top of or alongside the content of a webpage. This type of
advertising utilizes banners which come in the standard sizes of 300250,
72890 and 160600.
Targeted advertising: a form of advertising in which ads are delivered to
consumers based on demographics and geography, as well as other factors
like interests and purchasing behaviour. Real time bidding has enabled
online display advertising to become more targeted through the use of first
and third party data.
Online contextual advertising: online advertising which is selected to
appear on a particular webpage because it is a match for the content of the
page.

Behavioral marketing (behavioural targeting): this term refers to several

ways in which online advertising campaigns are made more effective by
taking into consideration the actions of the consumer. Data needs to be
collected to facilitate this process, and what is collected will vary based on
the desires of the advertisers.
Supply Side Platform (SSP): an entity that works with publishers and
advertisers to release impressions into the real time bidding ecosystem to
be purchased by DSPs or other agents.
Second Price Auction: an auction format in which the bidder who offers to
pay the highest price pays only the price of the second highest bidder. This
system is used in most RTB ecosystems.
Cookie Caching: collecting the cookies of visitors to a webpage for the
purpose of making more informed buying decisions about that consumers
impression.
Retargeting: the process of adjusting your online advertising creative, as
well as purchasing strategy, based on the actions of consumers. The
simplest example is spending more for the impressions of consumers who
have not completed an order form on your website, as well as showing
them a more influential creative.
Tagging a Page: the process of adding a piece of code (referred to as a
pixel) to a webpage (usually the landing page and key pages for a
campaign) which collect data on the visitors to those pages. This data is
then used to make more informed buying decisions later on.
Ad Server: a technology used to store online display ads, then deliver them
to a consumer on a website. This companys purpose is to maximize
revenue for the publisher and/or advertiser, as well as manage campaigns.

Brand Safety Technology: this technology is used to classify the content of

webpages and to allow advertisers to avoid running their campaigns on
pages which carry content they deem to be negative for their brand.
Prospecting: the process through which an RTB campaign is implemented
so that promising consumers are sought out so that they can be retargeted
throughout the campaign.
Now you know the exact lingo, definitions and how some adservers and
auction engines works.
I know it sounds dull and stupid, but the key is more ads. Along with:

Higher campaign budgets

Higher daily bugets
Higher overall budgets
More Ads, More Ads, More Ads

Self Service Versus Managed Campaigns

Self Service - The advertiser (that's you as a mobile affiliate) creates and
manages your mobile campaigns through a self-service enabled ad platform
(a mobile ad network)
Managed Campaigns - Managed campaigns or campaign management is a
process of creating, executing and tracking the performance of the
campaign by an external entity - network or agencies to meet the advertiser
expectations.

Self Service
Advertisers manage the entire campaign execution by themselves
Campaign execution options are limited but visible to advertisers
Advertisers can quickly create, schedule, execute and track mobile
campaigns by themselves
Advertisers can measure the campaign performance and adapt services
if necessary
Advertisers gain exposure to customer centric info, which can be used
in segmentation and targeting
Various advertising activities of the company can be integrated and
supplemented together
Risks In Self Serve
Lack of expertise to handle campaign related issues
The company may under-utilize the potential of mobile campaigns,
while giving more importance to the other forms of advertising
Advertisers may not be equipped with information related to inventory
allocation or mobile publishing techniques
Advertisers might not be well versed in appropriate ad positioning
techniques
Managed Campaign Model
Follows the ad agency model
Executives, acquire specific inventory, according to campaign
requirements
A dedicated campaign management execution team, manages the
entire campaign
Monitor the campaign closely on an everyday basis
Optimize campaign, based on performance

The Campaign Management Process goes like this --> Campaign

Planning, Campaign Initiation, Performance Tracking And Reporting
Campaign Planning Overview

Identify the campaign objective

Calculate the optimum traffic required
Calculate the daily budget limits, if any
Set the campaign duration

Campaign Initiation Overview

Create customized ads to reach the target audience

Set the campaign targeting requirements
Provide suitable ad placement on the publisher sites
Verify the landing page for the ads
Allocate the required traffic

Performance Tracking & Reporting Overview

Campaign performance is closely monitored through detailed
analytics and reports
Campaign performance is constantly enhanced, by refreshing ad
creatives, revised positioning and ad mechanics
Advertisers are regularly updated with campaign budgets, status and
performance
Non-Performing ad traffic may be routed to other campaigns
Non-Performing ads may be removed and new ads may be refreshed
So what is my advice? While self-serve is simple to get approved on and
start running, almost every mobile affiliate will flock to these types of
platforms.

Why? Because as I've stated, they are easy and people in general, like to
take the easy route versus getting in contact with Ad Reps and establishing
a solid line of communication.
If you're new to mobile advertising, it might be better that someone else
does the campaign management for you.
Also if you have already run campaigns and the CTR is dropping, or the
results aren't satisfactory, then managed campaign might be able to provide
better results. However, the decision is really up to you and what you are
looking to achieve.

Mobile Carrier VS Wifi Traffic

Take a break before reading the next 4 parts. They are extremely important
to understand entirely. This is the part where I'm going to save you a lot of
money in mobile advertising.
You see, there's some really dirty shit going on with mobile ad networks.
Remember, when I said not all of them are created equal? I'm about to
explain a reason why.
You see, most mobile ad networks (Blind Networks) allow almost anyone
to signup and start advertising. There is for a lack of a better explanation
nobody to regulate them and the mobile ad networks are full of ad
representatives (whom I'll refer to as dipshits) that are literally there just to
get you signed up and start serving ads and paying the damn mobile ad
network.
Don't be that type of marketer. I assure your exit will be very quick. You
can literally lose $1,000's very quickly by not paying close attention to the
next 4 parts.

The first thing you need to be aware is the difference between mobile
operator (Carrier/ISP) traffic and Wifi traffic. Wifi traffic is generally
frowned upon by most advertisers, that's because of a variety of reasons. I
don't want to get into them right now because our mobile tracking solution
solves that. For now, just know that when you go to the mobile ad network
of choice, you better ask them if they will be serving you Carrier traffic or
Wifi traffic.
If it's Wifi traffic, I highly suggest you stay far away. At least for now. Stick
with me though, I'll teach you how to target Wifi traffic and make a fucking
killing. Later. So in the simplest terms, mobile phones get their signals (or
internet connection) from 1 of 2 places From their network (3G, 4G,
signal etc...) or from a wireless router somewhere (Wifi).
One thing to NOT confuse is this WAP traffic and Wifi traffic. I cannot
tell you how many times I've had to sledge hammer marketers in the face to
pound this into their skulls. Even after 5-10 attempts, they still come back
with dumbass questions on their tracking of campaigns. It's always the
same. So let me just say something about WAP:
By definition, WAP (Wireless Application Protocol) is a set of
specifications and protocols meant to standardize the way that mobile
devices access and receive certain information (data, internet, IMs,
email..etc). WML (Wireless Markup Language) is a component of WAP that
web pages and documents are written in to allow access and viewing on
mobile devices, specifically those with small screens. Think of WML as
HTML for mobile browsers, written in xml.
WML was a core feature in WAP 1.x. However, WML was replaced and
phased out with xHtml when WAP 2.0 was released 10 years ago. That
being said, WAP 2.0 devices generally can read WML.

So, in practical terms, what does all this mean? When looking at offers,
WAP means it is an offer for mobile device that generally has a mobile
optimized page. If an offer says "WML devices only", they are probably
talking about feature phones with smaller screens that don't have full web
browsers.
However, since pretty much every device out there can read WML, I think
it is a stupid way to classify or limit an offer. Also, does
the advertiser only want to target 10+ year old phones? I don't think so.
Personally, I would go with feature phones, but check with the advertiser if
you want to be sure.
When you hear another marketer say that WAP traffic is junk please slap
them in the face and do the world a favor ok? WAP shouldn't be confused
with Wifi. In the simplest way to visualize how Wifi works, just look
below:

Premium VS Remnant Traffic

Yet, another very important section that warrants your full attention. You
remember when I just said that typically Wifi traffic is lower quality for
advertisers?
Well, mobile ad networks already know this. That's why they typically have
what they refer to as premium and remnant traffic.
When approaching a mobile ad network, you never want to approach as an
affiliate marketer. Matter of fact, I dont suggest doing that anywhere
honestly. Represent yourself as an advertising agency with a variety of
clients whom are looking to buy only premium mobile traffic from. You
see, Premium is a code word in the mobile marketing and advertising
industries that really means:
Dont send me shit. Only send the good stuff.
Typically you cannot buy premium traffic from mobile ad networks because
representing yourself as an affiliate the little guys is a lot less impressive
to ad network reps versus representing yourself as an advertising agency
with a variety of clients with deep pockets, looking to run a test on the ad
networks premium mobile traffic.
See what most mobile marketers don't know is that the main reason they are
getting their asses handed to them is they are too fucking lazy to approach
ad network representatives and get clarity on the traffic type the mobile ad
network starts them off with in the first place. Read this paragraph. Re-read
it. I just made you millions.

Premium Traffic Typically the highest quality type traffic. It's usually
more expensive. Remember you get what you pay for. Usually, you can
get really early impressions and your campaign fire up quick. There's
usually less mobile click fraud however mobile ad networks are typically
more restrictive with types of campaigns.
Remnant Traffic This is the traffic from other mobile networks,
exchanges etc...It's usually the cheapest and can be loaded with mobile click
fraud. Usually you can promote all kinds of campaigns and there's lots of
volume. Better have great tracking!
So what is my advice? While self-serve is simple to get approved on and
start running, almost every mobile affiliate will flock to these types of
platforms. Why? Because as I've stated, they are easy and people in
general, like to take the easy route versus getting in contact with Ad Reps
and establishing a solid line of communication.
If you're new to mobile advertising, it might be better that someone else
does the campaign management for you.
Also if you have already run campaigns and the CTR is dropping, or the
results aren't satisfactory, then managed campaign might be able to provide
better results. However, the decision is really up to you and what you are
looking to achieve.
I'm going to provide you my Ad Network Checklist that I use when
approaching a new mobile traffic source. As I've stated, I'm going to assume
you have followed every step from the mobile marketing guide up until this
point. If you haven't, don't bother me. This is gold.
My mobile affiliates have been using these questions to get their way on Ad
Networks for over a year now. So, use it to your advantage.

Questions To Ask Your Mobile Ad Network:

How do you determine Carrier traffic?
Do you use 3rd Party Database providers to determine Carriers? Who?
How do you determine device detection?
Do you use your own proprietary database of ip's?
How often is your databases updated? Per country?
Do you use 3rd Party Device Detection/Identification? If so, Who?
How do you determine traffic quality type? Premium Versus Remnant?
How do you separate WIFI versus Carrier/Operator traffic?
What's the policy on delivering traffic outside of what I target?
What is your policy on click fraud?
Do you separate app traffic versus mobile web (WAP) traffic?
Are all the websites you serve mobile ads on mobile optimized?
How do you determine publisher mobile website quality? Have a policy?
What Campaign Optimization Features Do You Have?
Can I exclude non-performing apps? Websites? Channels? Categories?
Do you offer campaign scheduling? Certain Days/Hours?
Do you offer frequency capping?
Do you offer Day/Week Parting?
Can I pause my ads if they are not performing? (Pause on your own, not
with an Ad Representative having to do this for you) If the Ad Network
has to pause them for you or optimize bad placements, ask the ad network
if they can provide more than 1 Rep who will cover entire 24 hours.
I am using the Proprietary Mobile Tracker "iMobiTrax." I have the ability
to automatically track all incoming mobile traffic clicks by:
Yea don't worry. Nearly every independent mobile ad network knows us.

 Subids
Timestamps
Date/Time
IP Address
Referrers
User-Agents
I have the ability to automatically track all incoming clicks from mobile
devices by:
Manufacturers
Device Name
Device Model
Manufacturer Specific: Name/Model Combination
Device: Marketing Name
Device Type: EG: Smartphones, iOS, Android, Tablets, Feature
Phones,
I have the ability to automatically track all incoming clicks from:
Carriers
ISP
Country Code
Country Name
Alternatively I have the ability to track with your ad network provided
tracking:
Parameters
Tokens
Macros
What are your click tokens? Macros? Parameters?
What Type Of Targeting Do You Offer?
Geographic Targeting? Country? Region? City? Zip?
Channel Targeting? Category Targeting? Specific Content Channels?

 Demographic Targeting? Examples:

Gender
Age
Education Level
Family Size
Lifestyle
Income Levels
Relationship
Language
What is your traffic breakdown (Total Reach) per unique individual per
country? Non-duplicated audience?
What is your Wifi traffic breakdown per country?
What is your operator/carrier traffic breakdown per country?
What is your iOS traffic breakdown by country?
What is your Android traffic breakdown by country?
What is your smartphone traffic breakdown by country?
What is your feature phone traffic breakdown by country?
What is your iPad traffic breakdown per country?
What is your total tablet traffic breakdown per country?
What is your in-app advertising breakdown per country?
What is your mobile web (WAP) traffic breakdown per country?
Who are some of your top publishers per country?
They should have log data that provides this. If they don't, instruct the
mobile ad network they are severely behind the competition in the mobile
ad network space.
What are your minimum bids per country?
What are your total ads served per country?
What are your recommended bids per country?

How many daily impressions per country do you have available daily?
Was is a competitive CPC (cost per click) in each country?
What is a competitive CTR (click through rate) in each country?
What is a competitive daily budget? Weekly? Monthly?
Do you have a refund policy? (For un-targeted, bad traffic)
What is your initial deposit?
What funding sources do you accept?
Do you accept pre-pay, pay as I go, or post-payments?
Now turn the tables and see how knowledgeable they are of the
competition:
Why should we consider working with your mobile ad network?
How do you differentiate yourself from all the other mobile ad networks
out there?
One of the most simple but essential questions to ask of your ad network.
While vendors will be eager to provide a wealth of data and inventory
options, it is important that this question can be answered clearly, concisely,
and articulately. "When asking this question, we are looking for ad
networks to tell us more regarding the areas of inventory, data sources and
privacy.
Is your inventory acquired directly through publishers?
Via third parties? A combination of both?
Are there costs above and beyond the media itself (e.g., serving fees)?
How can you ensure transparency?
How will you best optimize my mobile ad spending?
This should do the trick. Be confident. Show them you're for real.
Because you're about to find out why these questions are important.

Mobile Ad Network Targeting

As I've said before, not all mobile ad networks are alike. So in short, I
couldn't possibly begin to explain the many targeting options each network
offers. However, on the basis of simplicity, the more targeting options
typically is better. Some targeting options you should look for include:
Mobile Carrier/ISP Targeting
Mobile Operating System Targeting
Country/GEO Targeting
Device Targeting
Manufacturer Targeting
Demographic Targeting (If you can!)
Other broad targeting options that Mobile Ad Networks include:
Publishers/Sites
Categories/Channels
Multiple Ad Groups Per Campaign
Multiple Ads Per Adgroup
Text Ads
Banner Ads
WAP Traffic
App Traffic
Wifi Traffic (Be Careful!)
Smart Phones
Feature Phones
Ad Dimensions
Optimization (Tracking Tokens/Parameters/Macros)
Ability To Cut Non-Performing Targets
Scheduling
Adult/Non-Adult
Proxy/Opera/Mobile Browser Type

Mobile Click Fraud

Now I'm going to cover a very nasty, down-right dirty topic. If you don't
know, I've never NOT come across a mobile ad network that didn't have
mobile ad click fraud. This shit is rampant and it's one of the biggest
reasons that mobile advertisers are head over heels just yet for mobile
marketing. However, I'm going to provide you some content below I wrote
previously. Study it. Learn it. Live it. You will see some sort of mobile click
fraud in your near future. I can 99% guarantee it.
There are two large parts two mobile click fraud. First, I'm going to explain
some nasty elements of click fraud. Then I'm going to provide you ways to
combat it.
Warning: What you are about to read might be a shocker to you. It includes
information Ive compiled as an Affiliate, Advertiser and Affiliate Network
owner and being involved and managing countless mobile ad campaigns.
Some of the information I will reference back to with anonymity because
Ive guaranteed these sources complete confidentiality that I would not
reveal their identities. Ive traveled all over the world to attend many
marketing/advertising trade-shows and have made countless contacts
whom Ive personally addressed these issues to, most being managers,
some being owners of the largest Mobile Advertising Networks in the
world.
One thing is for sure, youre about to read things about mobile marketing
that have never been disclosed publicly.
In just a few minutes. Youll understand why. Prepare for some batshit
crazy ugliness in the mobile marketing industry.

First, lets start off mild shall we? Or wait, no lets just jump right into it.
ALERT: How about a scary survey result from Harris Interactive on behalf
of Pontiflex at the end of last year going into the 1st quarter of 2011 that
resulted in 47% (YES 47%) of mobile app users reporting that they
click/tap on mobile ads more often by mistake than they do on purpose.
Result: Since most mobile advertising models charge advertisers by the
click, just from this survey result alone is enough to strike fear into anyone
running mobile advertising. Nearly half of the people clicking your shit
didnt mean to. How nice of them right?
But Wait: Not to scream conspiracy here but in a related survey at the end
of last year, 71% of mobile app users reported back that they prefer ads that
keep them within the app that they are using as opposed to ads that take
them out of the app to a mobile web browser,
Conclusion: This information from this survey results in important
considerations to be taken by affiliates and advertisers noting that people
are turned off by advertising that causes them to stop what they are doing
and disrupts their experience.
My Thoughts: Ive generated and managed a lot of revenue in mobile
marketing, this is just one survey but well keep going down the rabbit hole
here before I drawn my final conclusions. There is an absolute ton of money
being made and will continue to be made in mobile. Theres no doubt about
that, its the wasted advertising dollars that concerns me.
Now this is just one sector of mobile marketing (App advertising) but this is
alarming knowing that people are reporting that they are clicking on ads by
mistake and when they do click on ads that interest them, they dont like it
when ads take them into browsers.

Little bit disturbing if you are paying by the click right?

The Criminal Element Of Click Fraud
Criminal? Absolutely. Ive spent the last 3 years managing advertisers and
publishers across the world to ensure proper compliance, etiquette and
practical industry standards in advertising mobile media online. Let me
enlighten you on something that is truly messed up.
Remember back in the 90s with all the email spam? How about in the last
decade with Click Fraud on Adwords, Yahoo and MSN?
If you were/are a pay per click marketer, even today you will understand
where Im going with this. How about all you that run Facebook ads? How
many times have you had large click discrepancies?
Let me enlighten you to something that is very disturbing. There is a very
scary reason why mobile advertising networks will not tell you exactly (or
social or ppc networks for this reason) why advertisers will experience
these large bursts of click discrepancies.
Much like the large Chinese and Vietmanese click fraud rings have
dominated PPC fraud over the last decade a new faction of click fraud has
now been born. You see, mobile is exploding. We as marketers know it but
guess what? Criminals and frauders knew it before us. You see, they
follow the money much quicker than us.
That's why by the time we got here and start tested out different mobile
advertising platforms and models, we all started talking about getting
fucked over on this network and that network, so on and so forth.

As the number of people using the mobile internet continues to rise rapidly,
criminals are exploiting new technologies with increasing efficiency. To
strengthen my points about how popular email spam (yes its illegal
remember?) and PPC fraud, how about this?
With smartphones predicted to outsell PCs in 2011, the survey,
commissioned by mobile security firm AdaptiveMobile, indicates that
traditional spam email successfully persuades fewer than one in a million
users to visit the site its advertising. So-called conversion rates of mobile
spam are often higher than one per cent, however, and one SMS text
message spam attack can generate more than $10 million in
just three days.
Just a few types of these scams includ sophisticated attacks that exploit
smartphone capabilities to connect to the internet the results include
click fraud on adverts or mobile viruses. Simpler scams included SMS
messages claiming the recipient have won a prize and fooling them into
replying via a premium rate call or text. With spammers finding ways of
avoiding the cost of sending bulk SMS, the traditional barrier to receiving
spam on mobiles has been removed.
Remember: Marketers like us are consistently adapting. So is everyone
else. Where ever the money is, count on the sharks being there as well. Just
remember, there are tons of species of sharks.
Within any industry, as long as there a way for money to be made (in this
case, BILLIONS of dollars), the bad guys will be there to find and exploit
every loophole they can. They have no regard for legit advertisers. You
dont put money in their pockets, the ad networks clicks do.

But wait what about the Mobile Ad Networks protecting me?

How many affiliate networks did you see that you thought you could trust
this year only to find out they are fucking everyone over? I could drop at
least a dozen names here. You think with hundreds of mobile ad networks
they are really going to give a fuck about your mobile click discrepancies?
You might be lucky to work with a great network or too but lets remember,
mobile is a booming and when an industry catches fire like this one has,
you get the Branders moving in. You have no chance against branding
dollars.
Ive seen 7-figure a month advertisers and affiliates get their shit pushed in
by branders. Ohh, and these ad networks, well they love branders. You
know why? Because most companies paying out branding dollars are either:
1. Fucking retarded
or
2. Fucking loaded with cash
Case in point, how is Admob who is now owned by Google doing?
Business is a boomin baby! Ohh and just so you know, remember when I
said people dont like leaving the app from clicking on an ad and getting
launched into a browser? Remember that when tapped, the typical AdMob
ad in a native iPhone application will prompt the app to quit and launch the
iPhones Web browser to display the ad. Oops
Corporate Click Laundering You Smart Bastards
Ive got information that dates back to the summer of last year. God bless
Microsoft. I can tell you something publicly you may not know. Microsoft
is SUPER aggressive on tracking fraudulent activity.

Last summer they filed two lawsuits against a Texas operator with what was
known as click laundering. This science related website was accused of
using sophisticated methods to collect revenues from clicks. Malware was
used to impersonate search engines and send unsuspecting users to fake
domains. When the user visits the domain and clicks anywhere on a page,
they are clicking on a hidden ad, and the advertiser pays for the click.
Now you may ask, but Ruck that is Pay Per Click fraud, not mobile click
fraud. I got 3 words for you. If a dumbass hillbilly marketer like myself can
figure this out, what do you think really organized corporations, criminals
and techies can do? Here you go
Wireless Internet Cards
Now your traditional click fraud as we have come to know it is basically
creating dummy websites to host online ads, peppering those ads with
computer generated clicks and collecting money from advertisers who are
paying for those clicks. Now when they say collecting money from those
advertisers for those clicks...What they really mean is
Collecting those checks from the advertising networks they are signed up
with. Yes, ok we are clear now. The clicking is often carried out by
botnets, or networks of hijacked personal computers, harnessed together
by a virus. So how does traditional pay per click fraud tie into mobile click
fraud through click laundering?
Well, at the end of last year, Click Forensics conducted extensive studies
that started tracking large amounts of fraudulent clicks routed through
mobile devices -> eg. Wireless Internet Cards. These clicks are harder to
detect than those coming from wired computers because the wireless card
effectively disguises the origin, lumping them in with legitimate mobile
users under a single originating address.

Mobile Is Still An Infant, And Everyone Is In A Rush

While at Adtech NYC I had discussions with a number of mobile
advertising network representatives. Since leaving the Affiliate Network
scene, Ive been asked by a number of affiliate networks to join or at the
very least consult them. Well, now the upward trend is Advertising
Networks inquiring for consultations to help them out with fraudulent
activity. Ugh.
Let me put it this way. While ad Adtech, I wanted to see how easy it was for
me to start a mobile ad network. Within 45 minutes I had 3 of them that
were exhibiting offering to broker inventory to me. I can tell you that the
barrier of entry into creating affiliate networks was lowered so much it
drove me the fuck out of that space with pure disgust.
Enter the realm of everyone creating an advertising network
Ohh, and whats all this craze about local advertising and mobile local
search? Mobile search is considered one of the greatest opportunities for the
future growth for local advertising, even though the current traffic through
any single wireless provider seems insufficient for most companies to
consider doing local-specific targeting.
The problem is that everyone is in a fucking hurry and not planning
accordingly. Besides, Ill say it again. If a dumbass hillbilly marketer like
me can get offered to setup a mobile advertising network and have access to
immediate inventory, how much attention are others who get offered such a
deal paying towards best practices, compliance and advertiser protection?
My guessNot very fucking many of them. Its all about the money right?
Ohh but wait, we cant forget technology either. PPC works pretty good on
the web right? For the most part yes.

PPC as a product concept works well, but from a technical perspective it

doesnt work the same on wireless platforms as it does on the web.
Basically, the content that is delivered via cellular platforms actually
reduces some of the key elements that we as the Internet Advertising
Industry have been using for years to filter out invalid/fraud clicks.

What Most Advertisers Dont Know And Mobile Ad

Networks Wont Tell You
IP's Mobile users can connect to the internet, but their carrier provides
radio signal connectivity between the users and their local cell tower. And
the cell tower likely connects through telephone land lines to a central
proxy server which then connects up with the internet. That central proxy
would make all cell users on a particular carrier appear to come from the
same IP address when requesting pages and content from the internet. 3G,
4G, WTF G! Dont even get me started outside of the US.
GEO ^^^ Since a number of geolocation data providers can only map
users through geographic locations associated with their IP Addresses, this
signal may not be available, either. The typical geolocation data for a users
click might reflect the wireless providers internet proxy server location,
instead of the actual location of the user. Again, dont even get me started
outside of the US.
Cookies A lot of older wireless devices do not support cookies, and
contemporary devices that do may have a very low limit on how many total
cookies may be stored on the devices (such as only four). Users themselves
may be able to adjust mobile browser settings to disable the cookies. So,
cookies may not be available for the purposes of identifying and
differentiating individual users. I delete mine all the time LOL. Again,
who knows what goes on in other countries.

Now, some carriers may be able to make up for the loss of the IP address in
some way. After all, each wireless provider must have the ability to tell one
cellphone user apart from another for billing purposes. Those carriers might
be able to pass some unique identifier over to the ad network such as the
users account ID, and the users phone number or an encrypted version of
their phone number.
Unfortunately, encrypted phone numbers and account IDs are likely not
equivalent in worth to IP addresses, because the ad network would have no
way to properly audit the individual use identification to ensure that theyre
not being cheated such as by delivering fictitious ID numbers along with
automated clicks. If they passed the users phone numbers, that would be
ideal, since the phone numbers could be actually called if in-depth auditing
were conducted in order to ascertain that each number represented an
individual user.
Want to talk legal for a minute as a carrier? How about this little diddy
I would almost guarantee carriers would refuse to provide the bare phone
numbers to their partners for competitive reasons, or due to internal
business rules set to safeguard consumer privacy and protect from
telemarketing calls. So, the phone number might not be allowed for use in
click assessment due to legal reasons or internal business rules.
Now I am not pointing the finger at anyone, (even I probably should) but I
would like to think most companies are legitimate and would never allow
such practices which would expose them to liabilities by cheating
advertisers. However, these companies are being paid (some are, depending
on their own models) in referral fees for the ads they are delivering through
devices, so this means what?
Pick your poison

You either have a problem with trusting them or you dont in the idea that
these companies are not inflating clicks.

This is just some of the Mobile Click Fraud thats going on. I couldnt
possibly begin to start covering some of the under-handed and shady tactics
that Ive personally seen and witnessed among some of these networks.
Besides, in the world of the Internet, Ive had more slander and libel suits
slapped on me than I care to talk about.
However, hopefully this opens your eyes a little bit more towards the
mobile marketing industry and help you to possibly take some preventive
measures to keep a few dollars more in your pocket and most importantly,
turn a higher return on investment.

How To Combat Mobile Click Fraud

Mobile Click Fraud Click Fraud is defined as the practice of clicking on
ads for the sole purpose of earning money directly and/or causing harm to
another companys advertising campaign.In a survey last year from
Pontiflex they noted that 47% of mobile app users reported that they
click/tap on mobile ads more often by mistake than they do on purpose.

Result: Since most mobile advertising models charge advertisers by the

click, just from this survey result alone is enough to strike fear into anyone
running mobile advertising. Nearly half of the people clicking your shit
didnt mean to. How nice of them right?
Another study by mobile app marketing platform Trademob found that 40
percent of mobile clicks on ads are essentially useless, the result of
accidental presses or fraud. Thats one of the challenges facing mobile
advertising, which is still lagging online advertising.
Watch the webinar below. What you are about to see and hear is pretty
damn disturbing. But, there are gold nuggets within the video that you can
use to combat the mobile click fraud thats out there.
Video Tutorial: Click Here To Watch The Mobile Click Fraud Webinar

Mobile Ad Networks Hate You

Pay attention really close here because this is important to you.
Yes, unfortunately it's true and to be honest, almost every traffic source in
the world hates you. Whether it be web-based or mobile. It don't really
matter. For one, you're little $100-$500 a budgets a day are a real killer
when these networks are dealing with premium advertisers committing to
$1K-$10K prepays.
If you're an affiliate and/or performance marketer, typically you're at the
bottom of the barrel, covered in shit and ad networks would really like it if
you stay there. That's one of the untold magic bullets in this business. The
better at communicating who you are, what you do and then doing it, the
farther you will get. If you need a good example of this, take a look at how
many questions you see me asking in this forum, versus answering them.

It's really that simple.

Mobile Ad Networks Don't Understand Performance Marketing
Typically they really don't. Some do though. But listen, you are going to
have to literally work your ass off communicating with them. You are
going to fail with some and this is going to burn you out. You can either
give up or keep trying, it really comes down to that. An example of this is
that I just got a Performanced Based Ad Account on the Agency level with
mMedia's Self-Serve platform.
But guess what? I had to go clear out to California and speak with their
higher ups at the AppsWorld conference to get it. I had presentations ready
on my iPad. I had my references down in my ipad to give them.
I had screenshots of campaigns, recommendations from my advertisers (so
that I could in fact be represented as a REAL Agency).
So you see, there's a lesson there, as harsh as this may sound. While you
might think you're working your ass off to contact ad reps on skype, email,
linkedin and/or the phone, let's use me as an example here.
Let's say that a Mobile Ad Network has to choose between you and I to
work with. Who are they going to work with? In the way that I make
myself known online, all the blogging and writing I shoot out for people to
read, the fact I'm willing to get on airplane, meet with them face to face,
show them presentations, show them my references, show them my case
studies.
Do you really think you have a chance sitting behind your computer?

Now that isn't meant to be offensive, unless of course that's what it takes
for you to understand that. There's a reason why I practice and learn all I
can when it comes to communications. There's a reason why Mr. Gray, took
communications in college.
Buying traffic is the easy part. Getting treated right, fair and helped, well
that's the tough part. That's also the part most people/affiliates won't work
on. For some reason, which I will never understand, there's a ton of people
who get into this business but stick to the "herd mind mantra." Stop doing
that.

You Are Not Going To Buy Traffic Directly, So Stop

Thinking About It
Let me make this very clear right now, and this may take the wind out of
some of your sails, but it's very, very clear, you simply will not going to
mobile traffic sources and work directly, buying their ad inventory. When I
say that, that applies to 99% of you. It's much tougher than you think. If it
was easy, everyone would do it.
The fact is, you most likely don't stand a chance, filling a mobile
publishers fill rate (either on the mobile web, or in-app) so they simply are
not going to bother with you. Let's add the fact, they are not going to work
with you on a CPA basis. It's going to be CPC at the very least, but most
likely on a CPM budget, and you're gonna get bent over.
Unless you are very well established, work with people in an organization,
erase this thought from your head right now. If you are thinking about
doing this, you better be able to take on at the minimum, 25-50K
impressions daily and serve up ads that are at the very least, at a
competitive CPM as 3-4 ad networks at time.

Trust me, 99.99% of the people who even try advertising directly on
mobile sites are gonna get bent over and more importantly, you are going
to embarrass yourself.
If you have not conquered self-serve, RTB, DSP's, Exchanges, Push Ads
and In-App advertising, you have no fucking business sticking your nose in
the direct mobile media buying space. I'm not saying this to be mean, I'm
trying to save you money, resources and over-thinking. Stay out of it,
period.

If You're Not Social, Don't Expect Them To Be

Want to know one of my secret weapons for getting ad networks, reps and
people in general to respond to me? I've already taught you what you need
to do on LinkedIn. I'm actually disappointed though in the mobile
marketers here who haven't put 2 and 2 together.
It's twitter. http://twitter.com/ruck
Setup a damn Twitter account. OMG, I wish someone would have caught
on or at the very least, asked me about twitter. You have to expand your
mind a bit here. If I'm telling you to create a Linkedin Profile and you see
the social networks in my signature here, common sense should tell you,
you probably outta get a Twitter account. Durp.
http://imgrind.com/mobgrind
^^^ This resource above has a lot of mobile ad network twitters and blogs
on there. You should be reading that everyday. I built that for myself and
shared it publicly, and there's a REALLY LARGE SECRET to getting what
you want out of mobile ad networks by reading that aggregator, once a
day.

I'm not going to tell you the secret. If you would read it daily, you would
have already figured it out.
Using twitter, I can monitor keywords like "mobile" which has opened up a
plethora of resources for us. Matter of fact, most International Mobile Ad
Networks don't have a blog, but they have twitter accounts. That's all I'm
going to say there, because honestly, that golden nugget is priceless, we'll
see if anyone bites.
CPC's Are Priced According To Premium Advertisers
Alright, if you don't know what a premium advertiser is, it basically means,
an advertiser who can knock the living fuck outta your budget. Yes, the big
boys. The branders. Ones who don't have a fucking clue what the term
"ROI" means much less, care about it. You see, this isn't their money out of
their pockets going into the ad budgets. It's coming from their
organizations and companies who are funded, typically have "burn
budgets" or in layman's terms - money to blow for no other reason than to
get some eyeballs.
Mobile Ad Networks cater to these advertisers because they are not a
hassle to deal with. The money is coming in no matter what, typically at
high amounts without stopping. So if you're $100 a budget is constantly
being paused, stopped, optimized, interrupted, whatever.....what do you
really expect?
Seriously, you are going to have to work harder than anyone else out there
when it comes to advertising. I've seen so many people come online to
become affiliate marketers, advertisers or whatever else type Entrepreneur
and the biggest thing I see lacking - Social/Communication skills. The web
and mobile landscape is not what like it was 2 years ago.

That's 24 months, 730 days, 17,520 hours ago. It might seem long when
you say 2 years ago but let's say you worked 17 hours a day, 7 days a week
(ha, not likely) then that leaves you with 12,410 hours of working online.
Still, that isn't a lot of time, but reflect back on all the changes, restrictions
in those last 12,410 hours and then ask yourself, if so much has changed,
adapted and so new to you, why are you still a fucking cave man that isn't
soaking up every bit of knowledge and trying everything you can to get
ahead?
Here's what not to expect...
Dont expect an Ad Network Representative to be much help. Their job is to
sell mobile advertising. With or without you, they are going to sell it too.
Don't expect any preferential treatment and if you get it, celebrate it.
Some will treat you better than others. Some will not pay attention to you
at all. Someone will treat you like a King/Queen by spending money with
them. It's really a toss-up.
Do not expect what these mobile ad networks allow you to target (mobile
targeting options) to actually be accurate with what type of mobile traffic
they actually deliver to you. Their technology is simply innaccurate at best.
Don't expect help at all really at Self-Serve traffic sources. That's why it's
called self serve. However, these are the services I recommend you start
testing traffic with because they are usually the most lenient and newbie
friendly.
Don't be telling them you're an affiliate marketer or any of that stupid shit.
They will get rid of you. No ad Network likes the word Affiliate and if
they do, they fucking suck and are in the building phase of when they let
everyone on and run whatever they want. Can't bullshit, a bullshitter.

Part 5. Mobile Ad Network Technology

I dont want to sound like a know it all here, but it just might take you a few
times to read part 5 here. I'm about to unload some awesome sauce here...
In mobile advertising, the rules of the road change with different
combinations of device, wireless operator, and operating system. There are
few shared protocols and standards, so mobile lacks the technical
consensus that enables ad targeting, delivery, and measurement to work
fairly seamlessly across the desktop world.
As the mobile ad industry matures it will likely become more streamlined
and simple, but for now there are innumerable actors interacting with one
another and attempting to find a niche.
The simplest way to describe mobile ad networks is:
Mobile ad networks aggregate advertising inventory and match it with
advertisers, much as online ad networks do.
Networks soak up ad inventory, analyze its potential, and sell it by
matching it to advertisers' needs. Ad networks play an important role in
mobile [because the] audience is fragmented across a large number of
devices and publishers. There are many [networks] all at different stages of
their evolution, some stronger and more robust.
Want to know what the stupid secret is? It's rather simple actually.
It's that "networks all have the same inventory," which they buy from
wholesalers aggregating publisher supply. So, If you are running on three
ad networks, you could effectively be bidding against yourself for
inventory and impressions.

Where networks differentiate is in value-added services, such as

aggregating buying power to strike better deals, or improve targeting. The
largest ad networks have their own sales forces reaching out to advertisers,
as well as their own campaign optimization technology.
That's just the way it is right now in regards to Mobile Ad Networks. A ton
of the inventory is simply brokered from the big boys to the peons and the
peons simply markup the inventory to advertisers. Pretty messed up huh?
Understand That Geo-Targeting On Mobile Ad Networks Is Dismal
One of the things I see over and over is the lack of education in mobile
advertising with mobile marketers collecting mobile data and not being
able to interpret it correctly.
Today, Im going to clear up one of the truths in mobile advertising,
specifically towards mobile ad networks which seems to have mobile
marketers pulling out their hair.
The operating assumption is that all mobile networks can equally geotarget
and give marketers the kind of local precision that matches the phones
GPS capabilities. In other words, because the phone can tell whats nearby
and pinpoint user location, advertisers assume they can equally access that
level of targeting for their mobile ad campaigns.
No. No sir, you are incorrect.
In the mobile advertising space only five to 10 percent of all mobile ad
inventory has true GPS-generated latitude- longitude data. Many ad
impressions in fact are powered with less precise geographic information:
zip codes, metro area, carrier IPs, etc. Also, even ad inventory with
latitude-longitude information isnt always what it seems.

Thats because some ad platforms will take the rougher location data like a
zip code and translate it into a latitude-longitude format.
For example, ad suppliers can generate a centroid the GPS
centerpoint of a zip code, metro area, or user cluster and use that
coordinate to geo-tag their available inventory, or they can randomize to
distribute users across the same area. Now, thats messed up right?
In practice geotargeting on mobile display networks can be highly
variable. It typically means DMA or city level targeting. Most of what
mobile marketers get access to is no better than IP targeting, which can be
very imprecise.
Some networks or publishers may claim to be able to deliver lat-long
precision but theyre usually misrepresenting whats available, in the same
way that online ad networks misrepresented that they could target by ZIP
for years, when they were really just doing IP sniffing.
Mobile publishers have access to the location information they ask of their
users. This location data could be as general as a city, or as specific as a
request to capture their exact location at any given time. The more exact
the location, the more valuable it is both to an ad network and to a mobile
advertiser.
Latitude/Longitude (lat/long) is the most accurate location data currently
available, yet its estimated that only 10-15% of smartphone traffic has true
lat/long.
Targeting consumers based on a set radius around any given point be it
an exact address, zip code centroid, etc. is often called geo-fencing.
This well-known targeting method is used to better reach the most relevant
audience base related to an advertisers goals and needs.

Ads are targeted within a neat little circumference and any consumers that
happen to fall outside that virtual fence are excluded from ad placement.
Yea, but the only problem here is that people on their mobile devices are
constantly on the move and usually they are capture in large numbers
which result in a lot of people not even wanting mobile ads delivered to
them.
As Ive said before. Their really is only a handful of true players in the
mobile advertising Industry and these are the ones who get it right, or at
the very least, are trying too.
The others are just coat-hanging ticks looking for their piece of the pie by
plugging into the major players, marking up their original traffic prices,
arbitraging it out to advertisers whom know no better.
So in short. Track everything.
Get Ready For The Knowledge Bomb
Grinders, Revivers, iMobiTraxers,
What you are about to read is worth millions of dollars. Some of it is
proprietary information, some of it has been transcripted from Mobile Ad
Network owners, techs, reps etc.. Some of it I've acquired from traveling to
trade-shows around the world. Some of it is from private publications
which I'm a part of.
I'm going to do my best to provide you an overview of the mobile ad
network advertising landscape.

So for starters...
Don't put mobile ad networks on a pedestal. Seriously! If you want the
short version of how a mobile ad network supplies their targeting options
(Eg...Carrier, Manufacturer, OS etc..) then it goes like this.
A Mobile Ad Network will approach a mobile publisher. A mobile
publisher can be that of a mobile website (WAP) or a mobile app (APP).
Now, mobile publishers have 2 options to determine the users on their
mobile site or app.
1. They can use a service provided or custom coding to retrieve
informations such as IP's, Manufacturers, Operating Systems, Devices
etc...
2. They can use supplied codes from Mobile Ad Networks (often called
SDK's) which will allow them to database the information they want about
their mobile site/app users and relay this information BACK to the mobile
ad network.
Then
The mobile ad network typically has an IP Intelligence Provider (such as
Maxmind or Nuestar) with solutions such as enormous --- ENORMOUS
databases of IP's, Zip Codes, Latitude/Longitude etc..
Note: Not all Mobile Ad Networks use the same backend providers. Not
all mobile ad networks have very good SDK's for mobile publishers. This
is the MAIN factor that separates the good Mobile Ad Network targeting
options for us to run campaigns with versus the Shitty Mobile Ad
Networks.

Now - Mobile Ad Networks will have an IP Intelligence solutions with a

database or different types of databases (these cost money and are
commercially available) - You would be surprised by how many companies
use Maxmind and Nuestar.
Ok, so companies like Maxmind and Nuestar - one of their core types of
customers to THEIR business are Advertising technology companies such
as Mobile Ad Networks. In all actuality, mobile ad networks represent just
a fraction of these IP Intelligence companies customer base. With that said,
Maxmind and Nuestar make their pitches to these mobile ad networks and
offer them:
Solutions to target by Geography - local or regional
Organization - Colleges, medical offices, etc
Technographics - speed, technology used
Once a mobile ad network partners with an IP Intelligence company, they
can offer "targeted" advertising solutions. To show you how that translates
from Mobile Ad Networks to advertisers, here's a visual of how they
"pitch" it:

Now before we even think about going any further down the rabbit hole
here, I'm going to outline exactly what you need to Know and
UNDERSTAND about IP Addresses.
What Is An IP Address?
An internet Protocol (IP) address is a numerical label assigned to devices
participating in a computer network. The IP address provides an indicator to
the approximate geography of a particular connection, along with various
additional network characteristics associated with that connection.
The IP Address carries no individual user characteristics, but offers unique
and valuable insight for marketers to effectively target audiences online.
What is IP Targeting?
IP targeting is the method of determining the geolocation of a website
visitor and delivering different content to that visitor based on his or her
location, such as country, region/state, city, metro code/zip code,
organization, IP address, ISP or other criteria. Online advertising benefits
greatly from this technology by ensuring that relevant visuals and
messages reach a relevant audience in a relevant location at a relevant
time.
What is an IP Audience Network?
An IP Audience Network allows marketers to target audiences across the
Internet with display, mobile and video advertising based on the various
data attributes of a users connection to the Internet. Purchased inventory is
matched across various exchanges and published directly based on the IP
address.

Now, to give you an overall example of how an IP Intelligence Company

pitches mobile ad networks, they will tell them something like "You can
reach people where they live, work and play. Our IP Intelligence tools
have the ability to target campaigns while users are:
Surfing the Web at home
Researching at work
Using WiFi at an airport
Drinking a cup of Joe at Starbucks
Staying at a hotel for business or pleasure (think what a competing
hotel could do ...)
Attending an event at a convention center (restaurant, events,hotel.)
Working at a small business in a U.S. metro area
Students access their account via college campus connection
Getting a checkup at the doctors or dentists office
Stationed at a military base
Using their tablet in Central Park
Working in a government office
Shopping online for local offers
At a specific company (think recruiting, promoting local businesses,
potential partners)
Understanding IP Address Data Elements
When a computer is connected to the Internet, it is assigned an IP address
by an Internet Service Provider (ISP). The IP address helps one computer
or network device find another computer over a network. In all there are
approaching 2 billion publicly routable IP addresses recorded in five major
global registries. An IP address block might be associated with a major
Internet backbone, ISP, large enterprise or a public institution.

A given network block can then be sub allocated, sometimes down to the
individual IP level, possibly to a location that is different than that found in
the registry. This is why simply using registry information to discern user
location is inherently inaccurate, because many organizations operate on a
multinational scale.
Although registry is an important piece of evidence that should be
assessed, it truly is only part of the equation. Active sensing techniques and
human reasoning must also be applied. Neustar continuously monitors the
Internet and captures terabytes of data it feeds into patented algorithms that
are constantly monitored and improved by human analysts who have years
of domain knowledge. The data is distilled into geographic information
about the IP address including continent, country, region, state and city.
It also offers derived information for use in different client applications
including representative time zone, postal code, and latitude/ longitude
information. Here's a little visual to clarify that long ass explanation:

Now, where the IP Intelligence company makes their pitch to mobile ad

networks, they sell them a database. In the case of Neustar, it's called a
GeoPoint Database.

They claim it's the most accurate source of location information for IP
Addresses. It's the central repository for all of the Internet geolocation data
gathered by Neustar and contains up to 30 valuable geographic and
network attributes for approaching 2 billion routable and addressable IP
Addresses.
In mobile advertising, they pitch mobile ad networks that they can identify
Cellular and Wifi Connections. Wi-Fi is a method of wirelessly connecting
to a local area network (LAN), and is independent of any IP address that
might be assigned to that LAN--a Wi-Fi connection could be made to a
wireless router that is connected to a dial-up, broadband, or commercial
modem, or a cellular connection ("portable hotspot"). It's not possible to
identify a connection that uses Wi-Fi with only the IP address.
A cellular IP address is one assigned by a cellular carrier (Verizon, AT&T,
T-Mobile, etc.), and the connection is made via the cell tower itself. These
are also sometimes referred to as 3G or 4G connections.
However, there's a 1-2 punch here. Typically, it's two databases. One
database identifies the Cellular IP Address while another database
identifies who the carrier is. (Write this down - It's worth MILLIONS)
Now, to be completely transparent with you here, these databases are not
100% accurate. Nothing ever is in technology. There are just too many
rapidly changing variables. The database that identifies the cellular IP
address typically ESTIMATES the connection speed of visitors based on
their IP Address. The database usually identifies dial-up, cellular,
Cable/DSL and corporate connection speeds.
This database can provide a wide rang of location and other data associated
with IP Addresses and return "accuracy" and "confidence" factors that can
enhance your use of the data --VOILA TARGETED ADVERTISING.

Some of the data these databases hold include:

Country Code
Country Name
Region
Region Name
City Name
Latitude
Longitude
Metro Code (US only)
Time zone
Continent
Postal Code (US only)
ISP Name
Organization (Netblock End User)
Domain Name
AS Number Netspeed
User Type
Accuracy Radius
Country Confidence Factor
City Confidence Factor
Region Confidence Factor
Postal Code Confidence Factor
Error
Note: These huge databases are typically updated on a MONTLY basis.
That means latency issues in real-time update databased information as
well as real-time updates from the database to the mobile ad network.
Now to give you an example of a good mobile ad network targeting option
suite versus a shitty one, you really need to understand one simple thing -The mobile ad network with more data, has more targeting options.

Here's a sample of the databases that IP2Location offers commercially in

which Webmoblink uses some of them (I'm not sure which, I don't own
Webmoblink)

Max. of 10 Telcos can be targeted within a country. Each predefined or

custom Telco name can support up to a max. of 20 IP ranges.
For group of IP ranges that cant be group under a predefined telco name,
you may define your own telco name. For every country, Advertiser can
only have up to max. of 3 custom telco names.
At this moment, custom IP targeting is only available to selected BuzzCity
partners.
The operating assumption is that all mobile networks can equally geotarget
and give marketers the kind of local precision that matches the phones
GPS capabilities. In other words, because the phone can tell whats nearby
and pinpoint user location, advertisers assume they can equally access that
level of targeting for their mobile ad campaigns.
NOPE Location Precision Is Highly Variable
In practice geotargeting on mobile display networks can be highly
variable. It typically means DMA or city level targeting. In fact only about
5 percent to 10 percent of mobile ads gain access to a lat-long. Most
mobile ads dont get ZIP-level targeting either.
Most of what mobile marketers get access to is no better than IP targeting,
which can be very imprecise. Some networks or publishers may claim to
be able to deliver lat-long precision but theyre usually misrepresenting
whats available, in the same way that online ad networks misrepresented
that they could target by ZIP for years, when they were really just doing IP
sniffing.
Here's a close visual representation of how location data is collected:

Social networking sites such as Facebook are a particular type of publisher,

with access to more detailed profile information on their users.
Ad Provider: The ad providers are the interface between the advertisers,
operator and content providers. They gather ads from advertisers, provide
ads for the users in the publisher websites, collect view and click reports,
bill the advertisers and compensate the pub- lishers and the network
operator.
Profiling Agent: The agent gathers relevant informa- tion for profiling the
user. It also downloads and filters relevant ads, displays them to the user at
appropriate and convenient times and prepares click and view re- ports for
billing purposes. Visually, this is exactly what's going on here:

Advertisers such as local businesses wish to sell their products or services

through ads.
Content providers (e.g., news and review websites, personal weblogs,
mobile phone ap- plications) provide opportunities to view ads, for
instance by providing space for ad banners. Clients are the users of the
handset.
Ad providers (e.g., Google or Microsoft) bring together advertisers,
publishers, and clients. They provide ads to users, gather statistics about
what ads were shown on which publisher pages, collect money from the
advertis- ers, and pay the publishers. In traditional advertising systems, the
advertisers specify their ads and bids (how much the advertiser is willing to
pay for views and clicks of the ads) to the ad providers.
When a publisher provides banner space to the client on a web page, a
request goes to the ad provider asking to fill in the banner space with
appropriate ads.
The ad provider makes the decision as to which ads to place based on a
number of criteria such as the keywords for the web page, personalisation
information about the client (usually based on persistent cookies on the
client machine), the keywords of the ad, and the bid associated with the
ad.
It then delivers the ad to the client, informs the advertiser of the ad view
and clicks, and charges the advertisers and compensates the content
providers accordingly.
By using detailed profiling and data mining technics in addition to the user
location, the mobile ad network provides new opportunities for localised
and personalised advertising.

$MILLION DOLLAR VISUAL of the backend of a mobile ad

network: (You'rr Welcome)

1 Big Reason Mobile Ad Networks Have Click Discrepancies

Over the last year, if you are at all familiar with me, then you know Im a
managing partner of the IMGrind Forums (Huge Mobile Marketing
Training Section), the Revived Media Mobile CPA Network and of course
here at iMobiTrax, our Mobile Tracker.
What you may not know about is the millions of dollars weve spent over
the last 18 months in mobile advertising. Weve worked with nearly 50
Mobile Ad Networks, DSPs, Exchanges and even Proprietary platforms
and have almost worked ourselves to the bone on learning the ins and outs
of every platform.
Also, weve been working on our own mobile ad serving platform as well
to go along with the mobile education & training, mobile offers/campaigns
and mobile tracking solutions weve provided brought to all respective
Industries.
So today, I decided to dig down and show you something that is likely
going to save you some money if you are running mobile ads on mobile ad
networks. Pay close attention.
This stuff isnt something Einstein had to figure out. It just took me a lot of
hours, research and grunt work to get everything lined up all nice and neat
to present to you.
Now, Im not going to finger point at any one specific mobile ad network,
because honestly, this is a very tough aspect on the backend of mobile ad
servers and distribution to combat and keep up with. Besides, there are too
many networks to point at and not enough fingers.

Its called IP Tagging.

Its been around for a long time in web-based ad serving and tracking but
with mobile advertising literally blowing up over the last year, everyone
has jumped on the bandwagon of hype and not researched the ins and outs
of mobile ad servers. So, I guess Ill do it for you.
IP tagging has been around for a long time. VSI Alliance was one of the
first standards organizations that looked at IP tagging. It started out as the
Virtual Socket Interface Alliance. They had a number of initiatives they
were addressing. One was the on-chip bus specification. They also did the
quality IP specification, they started the encryption standard, looked at IP
transfer, defined the list for standard deliverables.
The goal was to facilitate IP re-use between design groups, between
companies and between vendors and customers. Tagging was one of those
efforts, and it really was intended to provide some security around IP. Now
the backend of mobile ad networks arent rocket science, but they are
science.
First off Most mobile ad networks (unless they are proprietary and build
their own) are using a simple 3rd Party IP Intelligence and ISP Database
Service. We've covered this already, but pay attention because I explained
their technology, now I'm going to teach you about Latency
Popular ones include:
Maxmind
Quova
IPInfoDB

To give you an example, Maxmind offers databases like this:

Country maps the IP address to a country
Region maps the IP address to a specific state/province within a
country
City maps the IP address to a specific city within a country. In the
US, we are able to map many IP addresses to specific postal codes.
This database also contains latitude, longitude, and time zone data.
Organization maps the IP address to the organization which was
assigned the IP addresss netblock.
ISP maps the IP address to the ISP which owns the IP, including
wireless carriers.
Netspeed maps the IP address a particular network speed.
Domain maps the IP address to a domain (not a hostname).
With that said, some Mobile Ad Networks will have ties to companies
whom are tied into Carriers/Operators who can provide Carrier/Operator
specific IP Ranges. This isnt uncommon. Advertisers and publishers who
also record Carrier/Operator IPs also report these to mobile ad networks as
well. Bam, now you have IP-based geolocation targeting.
The problem is that with the rapid adoption of smartphones, these phones
connected to cellular networks are increasingly being used to access
Internet-based services. Toss in there are a lot of countries & Carriers &
Operators throughout the world and all them do not operate alike.

Mobile Ad Networks have to constantly update their systems to stay up to

date with all the IPs. To give you a break-down of why, Ill summarize in
bullet-points:
In some cellular networks its common to find NAT Network
Address Translation
Carriers/Operators can and do differ. Some of them assign public IP
Addresses to some devices and private IP Addresses to other devices.
There is always room for errors when you are dealing with country
and continent distances
Mobile Ad Networks using 3rd Party IP Intelligence and ISP
Databases are at the mercy of their providers. How well the network
performs on delivering accurate Carrier/Operator traffic is great
relied upon how well their 3rd Party IP and ISP Databases provider
handles their business.
Now even though 3rd Party IP Intelligence and ISP Database Providers
have enormous lists of IP prefixes to location matches, you have to
remember that there is still room for errors based on the facts of dynamic
assignments of IPs, IP Address blocks can and do become fragmented, and
the use of middle-boxes make IP-based geolocation even tougher.
Now Mobile Ad Networks are in the business of selling ads. Thats their
purpose. So you have to understand that its highly-likely they dont pay
much attention to the fact that a lot of 3rd Party IP Intelligence and ISP
Database Providers might claim they have accuracy down to a certain level
(such as country) when in fact, that company is actually working harder in
some countries versus all countries.

The problem will continue to grow to. With the explosion of smartphones,
IPv4 address space is becoming increasingly scarce. Do you know what
this means? Basically, it means that mobile operators are going to be more
likely to move towards NAT (Network Address Translation) solutions.

This means, if a user accidentally clicks on a banner and exits out before the
re-direct, the ad server will count the click, but the mobile tracking
solution will not because the pixel has not fired.
Anything within a 20% variance is common and to ensure the proper
delivery of a campaign, its best to communicate the agreed upon variance
with your sales rep before a campaign has gone live.
Mobile internet speeds are not the same as desktop speeds.
Any latency will start to negatively affect you. At any point the user could
close their mobile browser before your page fully loads, or the request
could time out. This means fewer clicks, impressions, and conversions
tracked.
You can combat this by using a fast tracking server and software. Make
sure your landing page is mobile optimized and as small as possible,
reduce image sizes, combine css into one file, limit the number of 3rd party
scripts on your page.
No standard capabilities on mobile devices and in the mobile browser
space. It's bad enough keeping up to date with cross platform browser
issues in the desktop world, but in mobile it gets worse. You have to deal
with multiple types of WAP browsers and smartphone browsers all of the
with varying capabilities and support for javascript, iframes, cookies,
storage space etc.
What do you think happens to your cookies when a mobile device
with limited storage runs out of space?
How about if you are using javascript or meta redirects and the
mobile device doesn't support js or meta redirects?

If you are cloaking your campaigns in mobile, you are slowing them down,
it's that simple. Remember that, because affiliates seem to forget it.
Cookies crumble, especially on mobile. For example mobile safari is
automatically set to block 3rd party cookies by default. This could cause
issues with cookie based conversion tracking.
For example our global postback pixel uses cookies to figure which subid
converted. Once a network places the image pixel on a conversion page, it
becomes a 3rd party pixel and won't fire on mobile safari browsers.
Make it standard to always use server 2 server postbacks.
Ad Network Response Time
Ad network response time is another important factor for maximizing real
time ad optimization and interpreting click discrepancies.
Publishers obviously want to ensure that the user experience of their
mobile app or mobile website is not interrupted or hampered by slow
banner display loading time from ads being routed via ad networks, ad
optimizers or in house ad servers for that matter.
In an effort to maximize the average advertising revenue per user, the
likely scenario is that multiple sources of mobile advertisements (ad
networks, ad optimizers or in house ad) are sequenced in a chain to
maximize fill rates.
If the chain includes several ad networks that are sorted only by expected
price, but the performance of the first ad source is impaired by slow
response time, then the publisher risks an empty ad impression altogether.
These are just some of the reasons for click discrepancies.

To list them all, would be near impossible. Besides we built our own
Proprietary Mobile Ad Tracking Platform to combat this very issue. To
reveal all the discrepancies I know about wouldn't be good for my business.

Heres a quick snapshot and then a brief explanation:

You get the picture right? ImobiTrax, Revived Media and IMGrind, has all
been designed so that you have no excuse not to succeed. When it comes to
mobile, we might not be the best, but we are the guys who are turned to in
the Industry when there's a question regarding mobile.

IP Based GEO Location Targeted Advertising

I've noticed from working on the backend of our adserver, along with some
of the mobile ad networks out there, they are starting to move more
prominently IP-Based GEO Location Identification. While GEO Local data
can be incredibly accurate (according to who's pulling and manipulating it),
literally down to the state or city level. The problem is that more and more
services are starting to demand much more granular data, so alot of the
geolocation services start to break down, time-out, plain break or aren't
updated in a consistent manner.
A lot of people will understand that a loss in coverage might seem small but
in all actuality, the loss in accuracy is a completely different story.
I guess I'm trying to spit out some Adserver knowledge from what I've done
over the years, what I'm doing now and what I'm preparing to do. I also
compared this with some of the notes I've taken over the last 6 months.
There are bits and pieces chopped and slid into here, but I think this lays out
a lot of the problems with IP-Basing and GEOLocation and if you're
running ads on adservers, very eye-opening.
One of the more challenging aspects of IP based geolocation is that often
times, geolocation services end up using the location of the server on which
that IP is accessing the internet, not necessarily the location of the end
users machine.
That said, local ISPs network routers, while usually quite close, are
frequently in different zip codes, so while coverage remains high for most
IPs at a granular level, accuracy can be less reliable.

It's also simple to manipulate your IP address to seemingly change the

location of your device online. Using a proxy server, for example, any user
can fool geotargeting services with minimal effort. Proxy servers simply
create a middleman in the network routing process, a sort of forced detour
through a particular server in a particular location, which redirects the
information to the end user in a separate process, which is kept hidden from
the information provider. If you have access to a VPN service at your
workplace, you are using one form of a proxy service.
So with all this shit wrong before an ad is even requested, what can we
expect when ads are actually served?
To understand geotargeting though, you first need a baseline understanding
of how an ad server selects a specific ad for a user. Imagine for a moment
the challenge of the ad server it has perhaps thousands of ads it could
serve to any given impression, each with a different impression goal, flight
dates, priority, and targeting requirements. The ad servers job is to work
within all these restrictions and deliver each campaign evenly over the
course of its flight, or at least to the extent possible. To do this, the ad server
has to look at each ad call individually and make a decision as to which ad
is in most need of that potential impression in just a few milliseconds.
(This is a company by company basis - everyone's tech isn't 100% the
same)
There are likely hundreds of potential variables for the ad server to consider
in making its decision, some of which pull from the ad call itself, some
which pull from a user agent, and others which might reference cookies. To
make the final decision of what ad to serve, the ad server runs a selection
program which identifies a value for every single variable for a given ad
call, cross references those values with every ad in the system to determine
which ads can meet the criteria for that particular impression.

Then that whittles down the list of possibilities based on priority and pacing
needs until it identifies the best ad.
The ad server has a list of items or variables it must define, and a list of
potential values for each item. The variables could be things like ad size,
and the values might be 72890, 300250, 160600, and so on. To pick an
ad, the ad server must define for each item from its respective list of values,
even if the ad it ends up picking only happens to actually use a handful of
those targeting values.
For geotargeting however, there are far too many potential values for the
method above to be effective. At a zip code level alone, for example, the ad
server would add more than 40,000 additional values to define before it
could select an ad, and many campaigns, particularly in the mobile realm
require even more granularity, adding perhaps millions or even billions of
potential values. Even if that was possible, its an inefficient and brute
strength approach to go about the problem and frankly, unnecessary.This
process continues for every variable utilized in the ad server, well almost
every variable.
Instead, to identify the geographic attributes for a given impression, ad
servers tend to run a parallel process, and outsource those particular
variables. On the desktop side, geotargeting almost always references a
users IP address, which is readily available from any web request, and then
queries that IP address against a 3rd party database which has likely already
classified a variety of geographic characteristics to that IP, and many
hundreds of millions more.
This separate process simply returns all the relevant values for that ad call,
so instead of the ad server picking from a predefined list of values for any
geographic variables, the query just tells the ad server what the right values
are.

So now, the process looks like this:

One of the more challenging aspects of IP based geolocation is that often

times, geolocation services end up using the location of the server on which
that IP is accessing the internet, not necessarily the location of the end
users machine. That said, local ISPs network routers, while usually quite
close, are frequently in different zip codes, so while coverage remains high
for most IPs at a granular level, accuracy can be less reliable.
By and large, IP addresses are arbitrary meaning they could be anywhere,
and there isnt much rhyme or reason to their values from a geographic
perspective. It isnt as though if the IP address starts with a 1 it is always
located in the United States, for example. Instead, companies like Digital
Envoy use a multi-layered approach to assign geographic qualities to a user,
some highly technical, and some which are just common sense, and some
that are a combination of the two.
On the common sense side, a fair amount of geolocation companies can
leverage Regional Internet Registries, or RIRs, to assign high level
qualities, like country or continent. The RIRs each own dedicated ranges of
IP values and exist to allocate IP addresses within their regions, and
cooperate among each other to ensure that the same IP isnt being used in
more than one place.

So placing the IP address within a specific RIRs range allows the service to
identify location at a very high level. Some geolocation services are
rumored to work with large registration based sites as well, and have zip
code information that a user might manually enter during a sign up process.
From there though, the heavy lifting is usually done through a combination
of three technical processes known as pings, traceroutes, and reverse DNS
lookups. Lets run through a high level explanation of all three processes,
and then explain how they work in concert to geographically locate a single
IP address.
When a geolocation service wants to triangulate an IP, it starts by pinging
that IP address from a central server it owns, and then looking at the
traceroute. From the traceroute, the service can identify the nearest network
router to the user by IP, labeled point A on the diagram below. Then, using a
reverse DNS lookup, the service can find out which ISP owns that router,
and then query the location from public data, the ISP itself if the service has
a business relationship in place, or failing that, triangulate the location with
the process below.
The geolocation service already knows the location of this network router,
either by working with an ISP directly, or through previous triangulation
efforts. With that location in hand, the geolocation service hands off the
triangulation process to servers closest to that network router, of which it
also knows the exact geographic location. Now, the service sends a ping
from at least three of its own separate servers (1, 2, 3), and records the time
it takes to reach the user.
Only time can be recorded from a ping, not distance, but using time as a
radius, the geolocation service can draw a circle around each server, and
know that the target location must exist at some point on the arc.

Advertising With Mobile Carriers Direct

Before you read the plethora of information I'm about to unload on you, I
should be straight up and tell you right now:
Mobile Carriers - AKA Mobile Operators (Outside Of The US) are big
boys. As in, if you are just starting out, don't even bother with these. This is
going to be an excellent learning experience for you though. What you are
about to read is worth more than a lifetime membership 1000X over here at
the Grind.
I'm going to make this as simple, and step-by-step as I can. It is is a little
sophisticated, so I'm simply going to repeat a few things I've already taught
you.
1. Your Web Presence, Professional Media Site - It's a must. Goes
without saying. OMG, if you don't have a LinkedIn account by now, leave
this thread. I've met probably 90% of my mobile carrier contacts around the
world on LinkedIn. Cold-Calling the corporate headquarters is not going to
get you very far. These guys are used to 100K daily budgets from enormous
branders, who probably have no idea what ROI tracking is all about.
2. You're a minority, so am I - Yes, we've gotten hot and taken some
campaigns up to the top (as in directly with mobile carrier advertising) but
you should understand for the most part, unless you have a unique selling
position, and A DAMN GOOD MOBILE MEDIA PLAN, you will get shut
down.
3. Budget - Goes without saying. Expect at the very least, 100K Monthly.
We've gone over 7-Figures in a month.

4. I've taught you everything I do - as far as negotiations, web presence,

professional profile. If you're a fixed mindset type of person, just sit back.
This might be entertaining for you. If you are one of the badasses whom
have been working with Revived Media and doing exactly what we have
said, then many, many great opportunities are coming your way real soon.
5. I know you will never learn anything like this - researching online
because believe me, I'm pretty damn good at my research. What you are
about to read is absolute gold, if you are willing to do what it takes to dig
for it.
Ok, here it goes...
Basically, it goes like this.
Mobile Carriers such as Verizon, AT&T, Sprint, T-Mobile (In The US) and
another one of my favorites - Telstra in Australia, offer advertising space on
their proprietary mobile sites. This is called On-Deck Inventory.
When you're advertising mobile web offers on Revived Media, you already
know the importance of targeted Carrier traffic. What you need to
understand though is that while you will get the most extreme targeted
carrier traffic you possibly can directly from Carriers, should you go live
with one on ad campaign, you need to make damn sure whatever you are
promoting is accepted. If you promote an iphone app with a carrier who
doesn't carry iPhones, then I guess you are fucked right? You get the point.

Advantages of using Mobile Carriers for Advertising

Because the mobile carrier holds vital information and user data which is of
the highest value and simply cannot be replicated by ANY mobile ad
network. Such as:

Subscriber Knowledge:
The mobile operator, extracting information from the network, knows
exactly who the end user is, behavior and browsing patterns (behavioral
targeting), and more. This puts the operator in a unique position to profile
its subscribers and use the information for better targeting, both for the
advertiser (better returns) and for the end user (meaningful, relevant ads vs.
spam). This enables the advertiser to target users according to relevant
characteristics such as their age, gender, income, hobbies and not settle for a
list of phone numbers.
Subscriber Relationship:
The operator has a trusted customer care and billing relationship with the
end user. This enables the operator to bundle services in order to enhance
advertising monetization and offer easy self-care management of service
opt-in/opt-out, etc.
Real-time Triggers:
The operator knows the users location and can use it as a trigger for
campaigns. Also users' billing situation can trigger advertisement. For
example, when the subscriber tries to make a call or download a ringtone
and that subscriber is out of credit, this can trigger an internal campaign to
provide the desired service for free if the subscriber opts in to an
advertisement service. Benefits to the advertiser include meeting users
when they are most attentive. Upon topping up balance, users are most
likely to accept receiving ads in return for more credit (minutes, airtime,
etc.)

Multiple Channels:
Full control over the various mobile communication channels enables the
operator to offer:
A unique, broad and rich inventory for advertisers (person-to-person SMS,
system notifications, ringback tones, interstitial ads displayed between
browsing pages over the mobile Internet, MMS, banners and more)
The ability to recommend the best channel to reach an individual user
The ability to reach all users through various channels: from voice
advertising on voice calls to multimedia advertising on IPTV
Value to Subscribers:
The operator can offer its subscribers incentives for agreeing to receive
advertising, increasing attractiveness of the medium and user
responsiveness. With the right profiling, the end user receives meaningful
ads (and not spam) in a controlled environment (e.g., up to four ads a day)
Real-time Metrics:
Knowing how many and which users called to receive more information is
valuable knowledge that only the operator can provide. Analyzing in real
time which subscribers respond and which don't enables the advertiser to
modify the campaign on the go to maximize the campaign's effectiveness
and success, taking the best approach with each of these groups. With this
real-time information and post-campaign reports, mobile operators can
demonstrate and quantify the success of campaigns to advertisers to prove
the value of their mobile advertising spending.

Alrighty, now I've already eluded to how to get into contact with mobile
Carriers. But, I'm about to over-deliver in a REALLY big way and show
you some exact sources.
Advertising on Sprint Carrier:
Pinsight Media - http://www.pinsightmedia.com/
Pinsight Media is the mobile advertising branch of the Sprint Carrier. I'll be
straight up right now when I say, you do have to contact them before you
can even get anywhere on the site. So, have your shit together.
Advertising In-App On AT&T:
YP Local - http://corporate.yp.com/
AT&T has their in-app advertising within YP Local. Again, on YP Local,
they will even do a credit check on you before they even begin doing
business with you. Insertion Orders as well. Extremely Corporate.
Advertising On Telstra Carrier (Australia):
http://telstramediaadvertising.com/m...vertising.aspx
The easiest of the 3 to work with. We've snuck Sweepstake campaigns by
on Telstra. Ha, but I don't suggest you do that. Telstra has quite a few tools
on their site to help you too including Ad Specs, their Smartphone index
(It's old but you can get an updated copy from Nielsen) and a Site
Demographics tool.
So there you go. While most affiliates will stick with mobile ad networks,
I'm just giving the community heads up here that if you put your mind and
ass into it, you can achieve some pretty great advertising opportunities by
doing exactly what we've taught in here. Everything we've done, is in this
very forum so stick with it.

Part 6. Promoting Mobile Offers

You know what? I really gotta hand it to you. No seriously. If you're still
here and reading this, there's a pretty damn good chance you're going to
make a shitload of money as a Mobile Affiliate.
I've tried to be as open, upfront and brutally honest, even if you didn't want
to hear it.
Even if you didn't want to believe it.
Even if you completely disagree with what I've taught you.
I've been that way that so you know exactly what to expect going forward.
We are murdering mobile CPA offers and so are our Affiliates at Revived
Media. In this chapter, it's crucial that you follow along closely because
with what I've taught you so far, what you are about to learn is going to put
all that knowledge you've acquired in action. Rise and Grind...let's go.

Updated Getting Started

Things happen every day in Mobile CPA. That's the crucial part about
keeping up with us each day in the Revived Media notifications and Daily
network newsletter. My team is on top of this shit, working 24/7 to adapt,
develop, progress and then relay the information to our mobile mediab
buyers. Honestly, I think this is our strongest selling point ha.
Teaching Mobile CPA Affiliate Marketing out of this ebook from now on
will be complete chaos. I did this update and provided this guide so that
people could make their own choice, with the closes thing to a sure thing
that could be given to them. Here's the fastest, painless and most successful
way you can get started running CPA Offers:
1. Get iMobiTrax
2. Get a IMGrind Forum Membership
3. Apply To Revived Media as an affiliate.
Upon Acceptance You will receive an approval email with step-by-step
instructions, tutorials and our exclusive traffic tips to get up and running.
Approval Email you will get your password to the Revived Media
Affiliates forum where the strategies, newsletter archives and weekly
webinar replays are at.
Follow Along Thread Read The Follow Along Success Guide first. Then
post up your first follow along, for all of us to jump in and help guide you.
Succeed & Scale Work with us daily. Get paid weekly. Simple right?
For Good Measure Though I wrote out what you need and how to run
Mobile CPA offers plus other cool shit to make you awesome.

Follow Along Campaign Success 101

Over the last 6 months we've experienced in influx in new members here in
the forum that are all looking to become successful with mobile affiliate
marketing. It's my number one goal each and every day to see you all
become successful with this exploding medium of traffic. Never before in
my 15 years of working online have I seen an opportunity this big to get in
and make a lot of money. Therefore I wanted to highlight some items that
you MUST FOLLOW before starting your follow along thread. I'm seeing
too much redundant shit that's being asked and answered over and over
again and in the end it just wastes everyone's time. So let's get right down to
business so we can focus on generating record-breaking profits.
SELECTING YOUR TRAFFIC SOURCE
If you're looking for the "magic traffic source" that I'm going to give you in
a PM, on Skype, or via email then this isn't for you. The truth is ALL the
information you need to know about selecting your traffic source can be
found here in the forum or in one of our many guides.
Who has the most mobile volume worldwide then Ryan? Well, common
sense (but also data from sources such as Alexa) will show you the most
popular properties around the world are Google and Facebook. Obviously
these are the two sources with the MOST volume. My best advice I've
given during all our live events and our private mentoring has been to get as
close to the publisher as possible.
The more "middlemen" you add the more expensive the traffic becomes and
the more difficult it is to effectively target. This doesn't mean going
DIRECT to the site/application because especially when getting started this
is too challenging with too many different aspects.

But try to find traffic sources that have a direct relationship with their
publishers and not recycled bullshit.
There are a shitload other of traffic sources out there outside of the "big
boys" but you need to find out more information about where the traffic is
coming from before you get started.
Here are 16 questions you should ask an ad network before getting started:
* How many daily impressions per country do you have available daily?
* Was is a competitive CPC (cost per click) in each country?
* What is a competitive CTR (click through rate) in each country?
* What is the operator break down percentage by country?
* What percentage of traffic per country is Wifi on average?
* Can we target by carrier, manufacture, handset?
* Do you offer frequency capping?
* What is a competitive budget?
* Do you have a refund policy?
* What is your initial deposit?
* What types of creatives are available? Banner sizes? Images and/or text?
* Do you offer day parting?
* What funding source(s) do you accept?
* What is your policy on click fraud? Do you have one?
* What percentage of your traffic is from apps/mobile web?
* What are some of your top publishers?
Now you don't want to be "that" annoying guy/girl that's going to ask all of
this and do absolutely nothing with it. But far too often in these followalongs I'm seeing beginners come in and start spending money with a
source (sometimes a lot) with no clue where the traffic is coming from.
You need to understand where you're buying, how your ads are being
displayed, etc.

Without all of this you're just throwing darts blindly at the wall hoping that
something sticks. Don't ask these questions though if you're not prepared
with your budget and agency website to present your media plan to them
professionally.
One thing we're NOT going to talk about here in the forum is cloaking,
gaming, or breaking a traffic source's terms of service. Those that do so will
receive one warning and the next time will be removed from the
Community.
This is for your benefit because we want you all to have long term success.
WE'RE NOT AD NETWORK REPS
Yes, in the coming months we will be releasing our ad platform to some of
our top affiliates at Revived Media, but until then we don't work or
represent any ad network out there. So please don't substitute us for your
own relationship with an ad network. Take it upon yourself to reach out to
them on LinkedIN, meet them at a show, etc. I've had a lot of success
forming relationships and you will too!
STOP USING PUSH TRAFFIC
Push Notifications delivered from traffic sources such as Airpush and
Leadbolt are a very intrusive form of advertising. Both Apple and Google
have made changes that are already going to be removing this type of
advertising from applications.
99% of our clients at Revived Media don't even accept this traffic
anyway so there is no need to waste your time on this.

There is PLENTY of display traffic out there to go around. It doesn't make

sense to learn a source of traffic that's not going to be around in a couple of
months anyway. I know the short term volume maybe nice, but that's not in
your best interest so we can put all those questions to rest now.
SETTING UP TRACKING
Most all of you are familiar with our iMobiTrax self hosted tracking
platform. I understand there are other options out there when it comes to
tracking, and that's fine, but again we're not going to be able to support
them.
Our entire team is highly trained on iMobiTrax and not the others (seems
like a new one is coming out daily). So if you're not posting data from
iMobiTrax then don't expect support because we simply don't know how
they collect their data.
All of our iMobiTrax databases have been hand built by Bill, Ruck, and
myself so we know what's accurate and how it works. Remember, it's my
goal for you all to be successful, and without a doubt iMobiTrax has been
the sole reason for my personal success with mobile.
Without it I wouldn't be where I am today and I didn't even want to release
it to the public because of the data it provides. So use this tool to your
advantage.
SELECTING YOUR FIRST OFFER
Ruck and I don't want to be dicks but as I mentioned above we've
experienced an influx of new members and don't know what other networks
are doing. If you're not working with an offer from Revived Media then
please don't post a follow along here about it.

The thread will simply be closed and removed. It's impossible for us to
support offers that we're not familiar with.
With all that said you need to first determine your budget before selecting
an offer. As a general rule of thumb, the more an offer pays, the more
testing budget you're going to need to see if it works or not. Why is this
Ryan?
If an offer pays $10 - $20 then one or two conversions can make a big
different in your ROI. Whereas if an offer pays $0.80 - $5 you'll know if a
particular source of traffic is going to work after your first $50 - $100
spend.
Obviously if you spend $50 and don't have a conversion on an offer that
pays $1.20, then spending more isn't going to magically make it turn
profitable. Something is off rather it be specific targeting or an audience
that isn't engaged in what you're promoting. So those of you that have a
limited budget and need to make the most out of your spend should start
with the lower paying offers.
This will teach you the basics to buying traffic and once you start making
more capital you can graduate to the higher paying offers. If you have a
larger budget and are able to spend more than $50 - $100 on your initial
testing then you can select higher paying offers. Just please keep in mind
your risk tolerance.
Don't spend above your means or get yourself in debt to try and become
successful. I promise it doesn't work like that. We've had many members
here first become successful with the lower paying offers and some still do
VERY good volume with them.

At Revived Media we work very hard each and every week to provide
DETAILED newsletters with the offers that are working and how. Overall,
these are the offers you need to be focusing on. While everything we bring
into Revived is known to work and convert well, if you're just getting
started you need to focus on the hottest offers because they have a lot more
room for a margin of error.
Once you get more experienced and have several profitable campaigns you
can move to some of our other offers.
LANDING PAGE VS. DIRECT LINK
I would estimate that 95% of the offers inside Revived Media are
successfully run direct linked. If you come from a WEB affiliate marketing
background then you need to forget a lot of things that you're used too. A lot
of mobile offers have already been optimized leaving your only challenge
to buy the right traffic and optimize accordingly.
Pre-landers can be good when you're trying to filter out a lot of traffic or
further pre-sell an offer. However if you haven't first had success direct
linking then you shouldn't even attempt this. It's a myth that all the "super"
affiliates are creating landing pages to run a lot of volume. Some of the
largest partners at Revived Media are simply direct linking.
Regardless of the offer you're promoting ALL pre-landers used at Revived
Media must be approved by the client prior to going live. When you do
decide this is for you it shouldn't take you 10 pre-landers to find the one that
works best.
Your first 1 - 2 pre-landers are going to tell you if the offer is going to work
or not with one. If you're not close to break even/profitable with your first
pre-lander then something isn't right.

Keep in mind the creative flow and have your pre-lander relate directly to
the offer page. Don't confuse a user, lead them through the conversion
flow.
CUSTOM CREATIVES VS. APPROVED BANNERS
Affiliates that come from a WEB background have a really hard time with
this one. I understand most of the web offers you're used to promoting
rarely worked with the "stock banners." It's the exact opposite with mobile
traffic. Most of the approved banners found inside the Revived Media
interface have already been tested and optimized so we KNOW they work.
Again, it's your job to just find the correct traffic and optimize accordingly.
Once you get things profitable and are accomplishing consistent numbers
we maybe able to entertain the thought of some custom creatives, but until
that time comes don't stress yourself out over making these. 99% of our
offers can be run successfully with the banners already prepared for you.
BUY ON RELEVANT WEBSITES/APPLICATIONS
One of the biggest tips I can give you when getting started is to make sure
you're buying ads on websites/applications that are relevant to what you're
promoting. For example, if you're promoting an offer for something like
MP3s/music then you want to put your ads in front of people looking for
this type of content for their phone. If they're on that site, they're going to
see your banner, then head to the offer with a nice conversion rate.
If you're buying on a website/application that has to deal with shopping and
you're advertising music downloads, don't expect conversions to be there.
Not all sources can provide this type of targeting but get CREATIVE with
this and you'll win.

TAKE IT ONE CAMPAIGN AT A TIME

Especially if you're just getting started it makes absolutely ZERO sense to
setup 10 different offers at one traffic source or even one offer across 10
different traffic sources. I've made a lot of money with mobile marketing
and I've NEVER done this. I don't start with another campaign/traffic
source until I get one profitable and going. Even if you're super-human with
alien powers - this is going to become overwhelming and you're going to
become very frustrated.
All of us want to make $1K a day profit+ but you can't get there until you
have your first $20/day profit. Take it SLOW and have PATIENCE.
START WITH LOTS OF BANNERS
You don't want to go to your traffic source and just setup 10 banners and
expect a lot of volume. The more banners you have, the more impressions
you'll receive, hence the more clicks to the offer you're promoting. Some
traffic sources will allow you to clone the same banner multiple times and
others may require them to be somewhat unique.
If you need to add a background/border to some of the approved banners
that's OK but please don't cover up any of the wording or change the
meaning of them. That's not compliant.
ISOLATE VARIABLES EARLY ON
Overall your winning campaigns are going to stem from the iOS and
Android operating system. You want to start with these and ISOLATE each
in your campaigns. So for example, your first campaign will only target iOS
and the other will only target Androids. You can then isolate other variables
as you begin collecting your initial data.

START WITH A BUDGET

Anytime you're buying traffic for mobile or web offers then you need to
have a budget. You should never get started if you don't have liquid capital
available and have a budget prepared that you are willing to use. Some
successful members here have gone as far as getting a second job just to
pay for their startup costs. This isn't "get rich quick."
If it's a stretch for you to have your Grind membership + iMobiTrax and
then to buy traffic, then you need to wait until you build more capital. If
this is you, then start with your Grind membership, build up your
capital, and then get started when the time is right.
HOW MUCH MONEY DO I NEED RYAN?
I get asked this A LOT. The answer to this question is never consistent. I've
seen some people come in with $100 and find success. I've seen others go
recklessly spend $1,000+ and not find success.
You need to understand everything I've highlighted above before you go out
and start buying traffic. It's a myth that more spend is going to get you to
success faster.
Normally I can get my personal campaigns close to profitable/breaking
even after my first $100 spend. That's because I have a game plan going
into my campaign and I fully understand the traffic source and how the
audience will respond.
STARTING YOUR FOLLOW ALONG THREAD
When starting your follow along here are the things you should include:
Offer conversion flow

* Target country
* Devices you're targeting
* Direct link or pre-lander
* Type of traffic (details on the type of traffic: display/in app/mobile web)
I DO NOT recommend posting your traffic source in your thread. We have
a zero tolerance for "copy cats" but if you post you're using traffic source
XYZ then you're going to give yourself added competition. I can't tell you
how many times I've seen members come in and post this information and
once they become successful they want it removed, but that's just not
possible. So don't even include it, we can help you without knowing
EXACTLY where you're buying your traffic.
POSTING INITIAL DATA
Far too often I'm seeing members just post numbers of revenue, ad spend,
profit/loss. This tells us absolutely NOTHING. Your initial data to begin
making optimizations should be:
* Operating system breakdown (Android, iOS, RIM, etc.)
* ISP breakdown (inside iMobiTrax ISP is for international carriers)
* Placement break down (if your source is able to breakdown the
publisher ID or specifics about where the traffic is coming from, then post
this report so we can help you optimize this.Most offer this to some extent
even if it's just a unique number identifying where your ads are being
placed)
* Other offers/landing pages being split tested (Inside Revived Media most
offers contain multiple landing pages. If you're just sending traffic to one of
the pages then you really can't benchmark performance.

Please post the breakdown of the different pages/offers you're sending

traffic too.
* Overall campaign spend & revenue. (Each update you post should include
total amount spent on traffic so far and revenue generated. This way we can
see if you're digging yourself into a hole and if it's realistically possible to
dig out of it).
FOLLOWING UP
It's nice to post your progress so we know what's going on. But there really
isn't a need to make a post telling us you've added a few more banners. Try
to only update your thread when something substantial has happened. If
your campaign is only getting 10 clicks a day, then there isn't a need to post
7 days straight saying each day, "I only got 10 clicks today."
If that's the case then you're either on an ad network that doesn't have
enough daily impression volume in the country you're targeting OR you
setup your campaign wrong, most likely with not enough banners or too
strict of targeting. Try your best to avoid adding fluff and get to the point.
Time is money and we all want to make the most of it.
POSTING IMAGES
Posting screenshots of your stats is essential for us being able to help you.
Make sure they're sized correctly because if they're not it's pretty much
useless. There is a thread here that talks about how to upload images.
If there was every anything close to a sure thing, it would be this. For all of
you hard headed donkeys who will procrastinate or not do this, I've
indulged with what you are about to read below on the tools and resources
you need to run mobile CPA offers.

Mobile Landing Pages

Most of the offers at Revived Media are succesfully run as direct linking
campaigns, which makes this shit SUPER SIMPLE for you. However, great
campaigns often require landing pages and there's no better way to learn
than to start providing you the tools and resources for creating them.
First off though, my team is old school. We do everything in Photoshop and
HTML Editors. When we first began in mobile though, it wasn't like that.
We tried nearly every tool under the sun and found a lot of good ones. Good
enough for us to list and recommend. Some cost money, some are free so do
your research.

Brent's Landing Page Building Toolset

Brent is one of our resident badasses who started his first mobile campaing
this past January in 2013. Since then, he's become a Moderator at the
IMGrind Private Forums, Network Affiliate Manager at Revived Media...
Ohh...he's also our largest volume producing Media Buyer at RM.
In other words, fucking listen to him...We do.
By the way, I've stickied his very first follow-along campaign he posted in
the Forum when he first found us. You should definitely read this, as it
comes from an Affiliate who got it right the first time he did it. You can
only view this in the Revived Media private affiliates forum.
The majority of these resources are exclusive to Mac because that's what I
have used now for about 3 years. There are some Windows tools in here.

Design Tools
PhotoShop CS6 (Link) - Is the industry standard design software for both
Mac and PC. It is opened on my computer 24/7 at this point. It may be a
little bit intimidating at first but even once you start to develop a basic
understanding of the tool it becomes very easy to use. The power behind
PhotoShop cannot be matched and now is relatively cheap. With a single
app license I believe it's $19.99 a month which isn't bad at all considering it
use to be $999 for a license. Adobe does offer a 30 day free trial so give it a
shot.
CSSHat (Link) - Is a plugin for Photoshop that will save you TONS of
time. It allows you to select a layer in Photoshop and get the CSS styles
needed to put it on your site. This allows you to build your entire page in
Photoshop and easily port it over to HTML very quickly. It does cost $29.99
but it's worth it if you plan on getting serious with page design.
GIMP (Link) - Is only for windows but has some features similar to
photoshop. I've had a very hard time using it just because I'm use to
photoshop but if you're on a tight budget this may be a good place to start.
Editors
TextMate (Link) - This is one of my favorite editors and the one I use the
most frequently. It's very simple to get started with but also has a lot of
useful advance features. It will run you $55 for a single license but does
have a 30 - day free trial that you can use to get started.
SubLime (Link) - Though I haven't used Sublime as often as I have
Textmate, I have a few friends that are full time developers that use this
exclusively. Sublime costs $70 but like TextMate has a free trial but has no
time limit currently enforced.

DreamWeaver (Link) - Is always a go to editor for many people just

getting into design, I find it a bit bulky myself but has a lot of useful help
for someone just getting started.
NotePad++ (Link) - While not as robust as some of the others, it is 100%
free and works on both Mac and Windows. Thanks mark_b
Local Host Servers
MAMP (Link) - Is a Mac / Apache / MySQL / PHP stack that runs on your
localhost. I use MAMP to quickly build pages on my local piror to
uploading it to my live server. By running MAMP it allows you to see your
pages in your browser just as if they were running on a live server. You can
even use your Public IP Address and share your site with others so long as
you have your settings to allow it. There is both a Pro and Free version, I've
only personally used the Free version because I'm cheap and it does
everything I need.
WAMP (Link) - WAMP is the same as MAMP but as you've probably
guess it's Windows / Apache / MySQL / PHP.
Emulators
iOS Simulator - Is packed with XCode. Most people don't know about it
because it's hidden within the XCode folder. To get to it open Xcode in
finder right click on Xcode and click on "Show Package Contents"
-/Applications/Xcode.app/Contents/Applications
Mobilizer (Link) - Allows you to view your pages with a variety of
different devices. Unlike the iOS simulator it will not allow you to see OS
specific functions, such as Javascript Alerts.

PSD Templates
PixelsDaily (Link) - I use PixelsDaily quite frequently to get some very
useful PSDs. This will save you a lot of time with repetitive design
elements or something that may be to difficult for you to tackle on your
own. Simply messing around with PSDs found on this site has taught me
quite a bit. Some of the PSDs do cost money but the majority are free.
PSDGraphics (Link) - This site is similar to PixelsDaily but also offers
tutorials + allows you to download the PSDs to learn from them quickly.
ThemeForest (Link) - Has PSDs and various other site and design
templates. Pretty much all of them do cost money but purchasing a few of
these has given me some templates to work off of and make me more
efficient.
Knowledge Base
Dash (Link) - Gives you instant offline access to 80+ API documentation
sets. It also connects to Alfred so you can easily look up coding questions
right from your computer, if you have internet or not.
Zurb University (Link) - Zurb has some great resources available on there
site. They do offer courses but they're expensive and aimed at someone
who's a full time designer.
StackOverflow (Link) - If you search for pretty much anything related to
Web Development or Design StackOverFlow will be in the results. It's a site
similar to Yahoo Answers but dedicated for Web Dev. If you have any
question at all type it in the search box exactly how the question is in your
head and you'll most likely run across someone that's had the same
problem.

Foundation 4 (Link) - Is by Zurb as well but offers great resources on

using Foundation 4.
Bootstrap (Link) - I This is the place to learn whatever you need about
BootStrap. It is similar to the Foundation 4 page but for the BootStrap
framework.
ThemeBuilders
Kendoui Mobile (Link) - This Theme builder kicks ass! It allows you to
get all the styles right from there site for a variety of different devices. It
allow you to easily export all your custom changes so you can quickly and
easily get started building out your pages.
ThemeRoller (Link) - ThemeRoller is for building templates using Jquery
Mobile. This will save you a lot of time getting your basic color theme
down and allowing you to download the entire CSS / HTML so you can get
started editing your pages right away.
FrameWorks
BootStrap (Link) - A Frameworkbuilt by Twitter that has a lot of nice
looking UI elements. Since it's backed by Twitter it has a lot of support and
is being updated frequently to stay compliant with the newest browser
changes. The only downfall I've really seen with bootstrap is it can be very
bulky as far as size, this is a problem especially in mobile. When using
bootstrap for mobile pages be sure to use the compressed versions.
Jquery Mobile (Link) - Jquery Mobile is a framework more built for
mobile specifically. It allows you to do a lot of cool things with Jquery to
give your pages an App like feel. Jquery will only really work with
SmartPhones so keep that in mind if you're looking to target feature phones.

Kendoui (Link) - Is a HTML 5 + Javascript framework that is in my option

one of the cleanest. It allows you to easily create pages that look like native
Apps for Andriod, iOS, BlackBerry, and Symbian. The only problem with
Kendoui is Premium quality comes with a Premium price. It does offer a 30
day trial but will run you $699 for a single developer license if you decide
to stick with using it.
Foundation 4 (Link) - Similar to Twitter BootStrap built by Zurb is a
responsive framework that works on a grid based system. It is free to use
and has a different look and feel than BootStrap while still providing the
same functionality.
Browser Plugins
Google Chrome
Inspect Element - This isn't really a plugin as it's build directly into
Chrome and something I use every single day. Most people however don't
know about it's true power. Simply right click on any web element while in
Chrome and click on Inspect Element down at the bottom. This will bring
up the default Chrome developer tools allowing you to access the CSS,
Javascript and various other files on the site.
The true power is the fact that you can make "Local live edits" allowing you
to modify the site directly in your browser. This comes in handy when
you're trying to adjust somethings but not really sure what you want. Once
you finish with the various edits copy them to your live code and upload.
Chrome UA Spoofer (Link) - Allows you to easier swap your user agent
within your Chrome browser. This allows you to trigger responsive design
themes within your browser while still allowing you to use Inspect Element.

Accessibility (Link) - Adds on to your standard Google Developer tools,

allowing you to do site audits. This is great for mobile as speed means
everything, the audit will run tests against your site and spit out any lines of
code slowing it down.
Web Developer (Link) - Adds a toolbar button with various web developer
tools. I've used this tool a lot over the years with Firefox so it's great to
finally have a Chrome port over.

Landing Page Creator Tools

With mobile being all the rage these days, every marketer needs a good
resource for clean, fast-loading but simple mobile landing pages. Well, I
have just the solution today! Actually, I have five solutions for you!
Convrrt - is another hot mobile landing page builder on the market. Its
super simple to use as well. Simply, start off by creating your campaign by
giving your campaign a name and typing your company name/title.
From
there, you create a headline that will grab your customers attention and
add in your supporting action words that will drive customers to your
business. You can add graphics, video and add customized call to action
buttons inside your mobile landing page.
Spark Page - is a very cool up-and-coming mobile landing page creator. Not
a coding expert? Not a Problem! No need to learn HTML, their page
designer allows you to drag, drop and publish! They also have advanced
features which will allow developers delve deeper into the code too. They
also have a variety of designer tools, templates, metrics and testing options
for you to try out.

Jquery Framework - JavaScript Library that simplifies HTML document

traversing, event handling, animating, and Ajax interactions for rapid
development. jQuery allows you to create a very simple, mobile optimized,
landing pages. HTML Code:
<!DOCTYPE html>
<html>
<head>
<title>Internet Marketing Grind Mobile Optimized</title>
<link rel="stylesheet"
href="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.css" />
<script type="text/javascript" src="http://code.jquery.com/jquery1.5.2.min.js"></script>
<script type="text/javascript"
src="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.js"></script>
</head>
<body>
<div data-role="page">
<div data-role="header">
<h1>Internet Marketing Grind Mobile Optimized</h1>
</div><!-- /header -->
<div data-role="content">
<p>Page content goes here.</p>
</div><!-- /content -->
<div data-role="footer">
<h4>Page Footer</h4>
</div><!-- /footer -->
</div><!-- /page -->
</body>
</html>

That wonder work of coding art produces this

simple mobile LP:
You can preview this page at this link. (try it
on your phone)
For those of you that are somewhat familiar
with HTML you'll realize this is SIMPLE!
One step further let's take a look at a landing
page that links to a second page. could be used
as your Contact page):
HTML Code:
<!DOCTYPE html>
<html>
<head>
<title>Internet Marketing Grind Mobile Optimized</title>
<link rel="stylesheet"
href="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.css" />
<script type="text/javascript" src="http://code.jquery.com/jquery1.5.2.min.js"></script>
<script type="text/javascript"
src="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.js"></script>
</head>
<body>
<!-- Start of first page -->
<div data-role="page" id="landing">
<div data-role="header">
<h1>Landing Page</h1>
</div><!-- /header -->
<div data-role="content">

<p>The content for your landing page would

go here.</p>
<p>View internal page called <a
href="#contact">Contact Us</a></p>
</div><!-- /content -->
<div data-role="footer">
<h4>Copyright 2011</h4>
</div><!-- /header -->
</div><!-- /page -->
<!-- Start of second page -->
<div data-role="page" id="contact">
<div data-role="header">
<h1>Contact</h1>
</div><!-- /header -->
<div data-role="content">
<p>This is where you can put your contact
info.</p>
<p><a href="#landing">Back to Landing
Page</a></p>
</div><!-- /content -->
<div data-role="footer">
<h4>Copyright 2011</h4>
</div><!-- /header -->
</div><!-- /page -->
</body>
</html>
You can preview this page at this link. (try it on your phone).
Now just as with any HTML web page you have simple items such as:

Your header: HTML Code:

<!DOCTYPE html>
<html>
<head>
<title>Internet Marketing Grind Mobile Optimized</title>
<link rel="stylesheet"
href="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.css" />
<script type="text/javascript" src="http://code.jquery.com/jquery1.5.2.min.js"></script>
<script type="text/javascript"
src="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile1.0a4.1.min.js"></script>
</head>
The body: HTML Code:
<body>
<div data-role="page">
<div data-role="header">
<h1>Internet Marketing Grind Mobile Optimized</h1>
</div><!-- /header -->
<div data-role="content">
<p>Page content goes here.</p>
</div><!-- /content -->
<div data-role="footer">
<h4>Page Footer</h4>
</div><!-- /footer -->
</div><!-- /page -->
</body>
The jQuery Mobile Framework handles all the sizing and layout options
for you. All you have to do is format your text and go!

Testing Mobile Offers

If we were to bring one offer on per brand, per country/per LP scenario, we

would simply not please the otherside of the spectrum which is our internal
media buying team, our mobile ad network partnerships and our mobile
affiliate partnerships.
Now, that I've explained that, let me explain how you are likely sitting on a
pile of volume with your mobile ad networks already.
Traffic First, Then Choose An Offer
One of the biggest mistakes I see with starting mobile affiliates is that they
come to us and start shopping around for offers. I believe they do this
based on how the CPA Industry has been like in the past. Affiliates go to
their AM's for advice on what's hot.
In all actuality, this is flawed thinking. I always like to know my traffic
source, type and volume expectancy before I talk to my AM.
Going to your AM and asking "Which offer should I run?" shows us here
at Revived Media that you are green. That's not meant to be offensive. We
just know that any mobile experienced affiliate will come to us and tell us
their traffic metrics and let us go to work to match an offer with their
traffic.
Remember - Go to the mobile ad network. Get their traffic specs and
metrics and then come to us and ask what we recommend for matching
offers with your traffic type. You should have a good idea of what how
much traffic is available for your country and carrier when you come to us.
If you have these metrics, we can be a lot more helpful and tell you exactly
what to start testing for that country/carrier combination.

Language Translation
You should always, always test multiple versions of the offer you are
promoting if there are more than one language translation LP's available.
For this example, I'm going to walk-through:
Offer ID: 1176 - Mozzi Qatar 4 Landing Pages:
There are 4 Lp's (currently) available for this offer:
Regular Love Meter English Default
Regular Love Meter Arabic
Regular IQ Test Arabic
Regular IQ Test English
You must test each variation of the Language on a per country basis. I
cannot tell you how many countless times I've recommended doing this for
mobile affiliates and once they did, they saw significant volume increases.
It's really common sense, but it does tend to get over-looked.
Focus, start testing in a routine type manner so that you are testing each
Language variation of each lander for each campaign you run!
Text Ads Banner Ads
Another huge mistake I see mobile affiliates making is that they simply go
and take the provided creatives and start testing them. Well, that's fine
because some offers will only allow you to promote the provided creatives.
Other offers will have to have the creatives passed to us and we will pass
them over to the Client for approval.

However, offers that are free reign to promote custom creatives with. You
should be taking advantage of this.
You should ALWAYS, ALWAYS test text ads & banner ads. Always.
No questions asked. Countless times I've helped mobile affiliates
increase their volume by simply recommending to setup a text ad
campaign. You just don't know what the mobile publisher has
available in each country through the mobile ad network.
Some websites may only allow text ads, while others may only allow
banner ads or you could have a combination of both on one site. Do
not neglect this because it's the number 1 reason mobile affiliates
aren't getting enough volume when they come to me with their issues.
If you do not understand the technology of a mobile ad network, I'm going
to make this as simple as I can and not over-complicate it. A Mobile Ad
Network is typically powered by some type of auction-based advertising
technology (or engine as they call it). The whole purpose of a mobile ad
network is TO SERVE ADS.
That means the more ads you create, regardless of campaigns and
adgroups, the better chance you have that your ads will be picked up and
served into the appropriate ad slots that are requesting ads from the mobile
ad network. I personally like to test like this:
Text Ad Campaign = 10 text ads per campaign
Banner Ad Campaign = 1 size banner ad (eg. 300x250) with 10 banners
Now, to break this down, if you are going to test the IAB standard mobile
ad units for mobile display, you are looking at 1 text ad campaign with 10
text ads and 4 banner campaigns (1 campaign per banner size) and 10
banners per campaign. That's 4 campaigns with 40 banners total.

Mobile CTR & Optimization

Improving your CTR is a great way of increasing your advertising revenue
with CTR-based campaigns and making your advertiser happy. Below are
some suggestions on how this can be accomplished along with some
fundamental information about CTR.

What is CTR?
Before we go into how to improve CTR, lets be sure that we understand
exactly what it is. CTR is defined as the ratio between the number of clicks
an advertisement gets and the number of times the advertisement is shown
(impressions). If an ad is clicked 1 time for every 100 times it is shown, it
has a CTR of 1/100 = 1%. Anyone who has ever advertised anywhere
knows that the main challenge is getting eyeballs on your ad. This is true
for old school advertising such as newspapers, billboards, and TV promos,
and it is just as true for digital advertising. The name of the game in digital
advertising whether on the Web or mobile is CTR, click through rate.
You can advertise all you want, but if no one is clicking, you are wasting
your time. Of course, traffic is also important because some campaigns are
per impressions, but in any case, the assumption is, the more traffic you get
to your site or app, the more impressions and the more clicks. That is
generally the case. The big question is how to increase the percentage of
people that see your ad and actually click on it?
For starters, although desktop ad networks typically pay on the number of
ad impressions (cost-per-thousand-impression, or CPM), most mobile ad
networks operate on a cost-per-click (CPC) basis. This means that just
showing more advertisements to users may not result in more revenue for
you like it does on desktop, unless you can get a rise in the clicks.

AAP - WATCH OUT FOR THIS:

This part, I'm going to write to you from a mobile website owner
(publisher) and/or mobile app developer (publisher) perspective. The better
you understand what they are looking for, the better mobile advertiser you
will be.
Appearance - In this case, looks matter and they matter a lot. One of the
reasons certain mobile devices do so well is because of their intuitive user
interface. In fact, the same principle applies to mobile apps. If a user opens
an app and does not know what to do within seconds, most users will close
the app and probably delete it. The last thing a user or a developer wants is
an ad that ruins the look of the app and the users experience.
In-app advertising for instance, is a relatively new industry, so many of the
big players in the space offer ads that are esthetically unpleasing to say the
least. As a developer, before releasing an app with in-app advertising, try it
out and see how the ads look. If they are not to your satisfaction, then
make sure to improve them before releasing the app. The last thing you
want is to lose users just because you wanted to monetize your hard work.
Unfortunately, most developers don't do this, nor do they care.
Attendance - Here is the thing with mobile ads, they do not always appear.
If, for example, your ad network is operational in the U.S only and
someone downloads your app in Japan. The best case scenario is that the
person will see an app that is completely irrelevant to them.
The worse option is that they will see no ad at all. That is what is called Fill
Rate and it is important to ensure that your mobile advertising company has
a high fill rate.

Wait, it gets more complicated. Some companies quote a 100% fill

rate, but when you dig deeper, you find that 40% of those ads are house ads
that are just advertising themselves. You know what that means for the
developer or mobile website owner? No revenue. So not only is fill rate
crucial, but making sure the ads are all revenue-generating ads is
something you must pay attention to.
Performance - Due to the relatively young industry, companies are still
learning the ropes and the consumers are the ones suffering. If you have
ads in your app that either do not appear correctly, are not optimized for the
devices display, or simply do not do what they are supposed to, you are
simply losing out on revenue that could have been yours. In order to ensure
the quality and performance of your ads, test them, QA them, and test them
some more. When you click, does it redirect you to the appropriate
location.
Do all the graphics appear correctly? These are questions you must ask
yourself before releasing an app with built in ads.
You shouldnt maximize impressions, you should maximize clicks. Any ad
that is shown that is not clicked actually loses value for you. The
publishers with the highest click through rates (3-5%) and highest CPMs
($3-6) all have one thing in common: they use the same banner unit as the
user traverses the app. Users typically fly through your menus. Trying to
load a new ad for each page means that the user will move on before the ad
has been loaded. If instead the same ad view is used, it will be displayed
for the maximum time on screen so that the user will be more inclined to
click the ad.
Also, if the page is scrollable, make sure the banner ad is always shown. If
a banner is off the screen, the user cant click it and the impression is
wasted.

Users typically interact with applications very differently than web sites.
Most times they fire up an app because they want to get something done:
check sports scores, get directions, or play a game. Placing a banner ad on
a screen before the user has started a task will almost guarantee that it
wont get clicked. There is a large jump in clicks on banner ads when the
user has finished a task.
Similarly, if the user is mid-game or in browsing mode, an ad will have a
higher click through rate since the main purpose of opening the app has
been completed.
The only exception to placing a banner pre-task is if you follow rule #1 and
use the same ad banner for the subsequent pages.
Increasing your CTR is something you should be able to do with a little
effort. If you follow the steps below you will hopefully see your CTR rise:
Pay special attention to the content and design of your ads.
The imagery and copy you use is extremely important so it is worth
spending time on your ads.
Run both banners and text ads. Sometimes, for some reason, you will find
that a text ad promoting a certain product gets a better CTR than a banner
ad, or indeed the other way round.
Golden rule - run banners AND text ads.
It is a good idea to include a call to action in your ads such as "Click
Here".
Do this as part of your Text Ads and as part of the text that runs under
Banner Ads.

Update ads regularly - Its a very easy mistake to make in assuming that
once a banner or text ad is live that's it as far as you are concerned as an
advertiser. Our advertisers with the highest CTRs are the ones who
regularly update their ads. Over time a banner or text ad's CTR may drop
due to the repeated exposure it gets on high traffic sites such as social
networking or video sites (where one user may see it many times over the
campaign period). So make sure you freshen up your ads as often as
possible. Text ads you should change at least every week (as all you need
to do is change the text).
Keep an eye on your campaigns - A simple way to test the effectiveness
of your banners and text campaigns is to run multiple campaigns with
differing creatives/text alongside each other.
Keep an eye on the CTR - this will tell you a lot about the effectiveness of
the banner or the text. One will most likely get a higher CTR than the
other, perhaps one will have a higher drop off than the other this is all
key information that you will be able to use to make your campaigns more
dynamic and effective.
Optimize ads for mobile apps, mobile-optimized web and standard web.
Mobile ads have a look and feel separate from their Web based counter
parts. They are simplified, sized differently, and take less time to load.
Optimizing for mobile can drive conversion rates at a lower cost. In-App
Advertising, gives marketers an opportunity to evolve past the banner ad
top develop more creative rich media advertising.
Target by carrier and by device. Carriers and devices often have clear
demographics that allow you to segment your ads based on demographics,
including age, gender and income. Screen size also varies drastically from
mobile devices, so it is crucial that ads are optimized for the right device. A
mobile ad designed for a smartphone will not look the same on a tablet.

Leverage the opportunities mobile has to offer. Mobile allows marketers to

utilize location-based advertising, behavioral targeting, weather, predictive
analytics and other consumer data that may not be available or useful in
another advertising medium.
Remember: To get the most out of your CPC mobile advertising
campaigns, you need to think carefully about the unique demands,
limitations and opportunities of the mobile advertising medium. Here are a
few ideas for how to build a better mobile ad that will attract the interest of
users and achieve higher CTRs (and thus save you money on
your overall CPC advertising spend):
Testing: Since mobile ads are relatively small and cheap to produce, its
easy to create multiple versions of the same basic concept and test, test,
test. See what works and what doesnt. Add different elements and
combinations and tweak them until you find out which version resonates
best with the audience. The most sophisticated mobile advertisers
sometimes test hundreds of different combinations of text, images,
targeting, and offer in an attempt to optimize their campaigns.
After all, on a small screen with a limited attention span from users, and a
narrow window of opportunity to break through the clutter of daily life,
even the tiniest adjustment in font, text size, or type of image can make the
difference between achieving a click-through and getting ignored. You
dont need a big budget to test your mobile ads, and even the smallest
developer can benefit from testing.
Just remember to change only one variable at a time so that you can see the
impact of your efforts. A common model for this kind of mobile
advertising testing is A/B testing, where a baseline model is compared to a
series of variable test samples to check for varying response rates.

For example, you could try one mobile ad that compares several different
versions featuring different sizes of your company logo, different font
sizes, different font colors, and different taglines or offer headlines. You
might be surprised at the big results that can come from minor changes.
Master the basics of ad design: Mobile advertising design is often a
matter of:
Keep it Simple, Stupid.
Given the small space on a mobile device screen, and the limited window
of time to engage the users attention, it helps to have a simple call to
action, use no more than 5-7 words on your banner, pick a few bright colors
that represent your brand and call attention to your advertisement, but
without going overboard. And again, keep testing multiple versions to see
what your audience is responding to.
Analyze everything: One of the biggest benefits of mobile advertising is
that it gives you a great deal of visibility into the click-through data and
other metrics. Take advantage of every opportunity that you have to
capture data (especially conversion data).
You can find out what is working, and adjust as you go along. Once again,
it is better to focus on a small set of ads that you can optimize over time
rather than to bite off more than you can chew and target every country with
a range of ads.
Mobile advertising banners take up a small amount of space, which means
that the words you choose to represent your company are more important
than ever before. You have only a small space and a short amount of time
to capture the attention of your prospective customer as they glance your
mobile advertising banner.

Here are some ideas for how to choose the right words to maximize your
chance of success.
Keep it short: Space is at a premium on a mobile advertising banner, so
you have to be concise. Try to capture the essence of what your message is
all about in only 5 words or less. The simple fact of the small size of a
mobile device screen makes it necessary to strive for clarity.
Keep it simple: The good news is that because the space is so small, you
dont need to convey a complicated sales pitch. Just try to engage the
readers attention, catch their interest, and make them want to click the
banner to learn more.
Your landing environment (landing page) can do a more detailed job of
explaining your offer and showing the person why they should buy your
product or download your app. The mobile advertising banner just needs to
be an inviting front door to open the conversation.
Focus on your campaign goals: What are you trying to accomplish with
this mobile ad campaign? Do you need more downloads, more signups,
more members of your social media community, overall brand awareness?
Whatever your most important goals might be, make sure that your mobile
ad banner copywriting reflects those goals with clear call-to-actions. Such
as, reserve a room, explore your options, request a guide, play for
free, or take a tour.
Test, test, test: One of the most frequently encountered mobile advertising
mistakes is failing to test your ads. This is puzzling, because its cheaper
than ever before to try multiple versions of a mobile ad, and then track the
results so you see what works and what doesnt. Try multiple combinations
of different ad copy plus different offers.

Mobile offers ample opportunities to marketers, but the technological

differences of mobile and traditional online advertising are not yet clear.
Mobile ads are not repurposed Web ads. If they were they would not be
effective.
You wouldnt put a print ad on TV so why do it with mobile & online ads?
Mobile is young, that means there is a huge opportunity for growth and
innovation. Bare with it, be patient and stay focused.
Let's Do A Quick Recap:
A good target CTR is 1% and a typical CPC is $0.05, meaning $0.50
is a good target eCPM
Fill rate is still a problem for ad networks
For an ad network, CTR can vary by -20% and the CPC can vary by
-30%, so there is not a network that consistently outperforms all other
networks
I recommend using 4-5 ad networks to ensure maximum performance
and diversity of ads
Ad networks will send low-performing ads to apps that have low
CTR
Consider geo-targeting certain ad networks
Frequency cap new ad networks that you are testing before sending
all of your traffic
Increase your CPC - the higher your CPC, the higher the probability
of your ad showing.
Make sure you have a BANNER campaign and a TEXT campaign for
EVERY campaign you are running. This way you take full advantage of
all inventory, publishers from mobile ad networks have the option to run
either type of ad-code (banner or text), many run both but this is not
always the case. Remove any non essential targeting.

The more targeting you have the less inventory you will get as you are
targeting very specific users. Also remember your CPC will be increased
by any additional targeting you have other than country targeting.
Run only campaigns that are performing well for you. If you have 10
campaigns and 5 are performing well, pause the under performing
campaigns so the 5 that are offering a return receive more traffic.
Optimise your CTR. Ultimately with more inventory you are looking for
more clicks. In mobile, concentrate on more volume, that means more
clicks.
Don't Port Profitable Mobile Campaigns From Country To Country
Often times we will get a new mobile affiliate hot on profitable on a
mobile cpa offer here at Revived Media and they will immediately want to
go into scaling mode.
Theres a lot to interpret and understand when it comes to scaling a
profitable mobile offer. It isnt like web-based advertising.
There are no cookies recording behaviors and the technology in mobile ad
targeting is for a lack of a better worddismal.
Let me describe a simple scenario here.
Affiliate 1 comes to me and has a profitable offer working for Australia on
mobile. Affiliate 1 wants to take their succesful optimization metrics and
basically clone this campaign for the United Kingdom. Why is this a bad
idea?
First off, you need to understand what type of phone is more prominent in
Australia and compare that with the UK.

For instance, Australia is iOS Smartphone dominant while the UK is

currently Samsung Android dominant.
If you were to take over your winning AU iOS campaign with the same
metrics, you should know that the most traffic in the UK region is not
coming from iOS. Often times, a mobile affiliate will do this exact scenario
and then come to me with Why am I not getting traffic, I ported the exact
winning formula over.
No, you ported a mobile winning formula from Australia to the UK. It
wasnt in fact, an overall winning formula.
Understanding Smartphone adoption rates in each country you advertise in
is crucial. Especially, right now so early in the mobile advertising Industry.
Most countries arent even at 50% Total Smartphone adoption, so there is a
ton of room for error as well as growth in just advertising on smartphones
alone.
Second, obviously if you ported a winning Manufacturer off, but the
overall dominant phone type is different (such as feature phone to
smartphone ratio) or different Operating Systems within a certain phone
type, then your winning handsets from the Australia campaign are likely to
be wrong as well.
An example of this would be to have Affiliate A take a profitable
smartphone mobile campaign from Saudi Arabi to Spain.
Well, Saudi Arabia is dominant towards the Nokia E5 smartphone specific
handsets. These are consider to us as lower end smartphones because
they still run on the Nokia OS. Data Network speed on devices also make a
difference from region to region, but thats really a whole other story
together.

For the sake of simplicity, Spain is dominant towards the Samsung Android
Smartphones.
The problem here is that you can isolate screen resolutions and display
screen sizes for proper formatting of your ads and landing pages pretty
easily towards the Nokia S40 OS (Dominant operating system in Saudi
Arabia) and towards the very popular Nokia E5 Smartphones.
However, if you were to port your winning metrics over to Spain and target
the same elements, you should understand that the majority of the mobile
traffic over there is Android Samsung dominant.
Their are multiple Operating Systems within Android and even more
bundles of handset PER Operating System with Android!
Thats why I always suggest segmenting your campaigns if you are on a
low budget. I live by the mobile motto The money is in the data because
it truly is.
Far too often, I see the inexperienced mobile marketer face a traffic flow
hangup because they assume that since they got a campaign profitable with
a certain set of metrics on one traffic source, then it should be easy
sailing on the next traffic source.
In a perfect world, that would be awesome, but thats not how it works.
For this reason, I've started creating my Mobile Marketing/Country
Reports and giving them away to our Affiliates at Revived Media.
This shortens the research curve for our affiliates and allows them to
spend more time scaling their businesses.

I typically do all the mobile and country research for a specific

country/mobile marketing on a weekly basis and send this report out
towards the end of the week. This allows affiliates a weekend to study the
report and start setting up their campaigns and ads the following Monday.
I try to be as fair as possible with newbie and experienced affiliates when it
comes to the Country/Mobile reports. However, if we hit on something big
internally, I usually just pull one of the larger volume generating affiliates
in on the gravy train.
Leveraging Mobile Traffic To Monetize Leads Via Coregistration
Ringtones, Grants, Acai Berry, Teeth Whitening, etc. the trends in affiliate
marketing can come and go quickly, but since this is the Internet, scalability
is near infinite (there is SO much traffic online to be monetized and it's
growing daily). What's next?? Mobile marketing... Since 2009 I've been
saying it show-after-show and I'm starting to hear huge success stories from
people utilizing these promotional methods. The next time you're at a bar or
restaurant take notice at the amount of people that are pecking away on
their smart phone. The trend is only growing and in some countries it hasn't
even began.
Now how can you monetize this growing technology? I personally feel
we're not too far from seeing more credit card purchases happen via mobile
phones but right now, it's not quite there (even though I did buy some
season football tickets last year on my Droid X). By no means does this
limit you as to what you can do with your business.
Ruck and I have posted a lot in the forum about mobile advertising
networks but I want to talk more in detail about monetizing this mobile
traffic with your own offer and using a co-registration path.

Let's take a look at an example offer:

This is a mobile optimized Walmart gift card email submit. The advertiser
pays affiliates $1.10 for an email submit...Once someone enters their email
address they begin the co-registration path:

As with many co-reg paths, a user must enter their mobile number to
continue. This is for a subscription-based service and converts on the
backend after verified pin submit. The exact offer terms:
"This is a subscription entertainment service for 3 Brain Facts a week
billed at $9.99 per month for AT&T, Sprint, T-Mobile, Verizon Wireless,
Nextel, Cellular One, and Alltel users or $6.99 per month for Boost users,
until cancelled by sending STOP to 25184."
If the user 'skips' the offer they're presented with 2 - 3 more mobile offers
(as with many co-reg paths). At the end of the path is where the visitor can
finally redeem their Walmart gift card after the completion of one
incentivized offer:

One thing I notice here is the incentivized

offers aren't mobile optimized. If I owned
this offer I would definitely request the
advertisers I work with have mobile
optimized offers. I also notice the three
offers on this backend look to be fairly
hard to convert on a mobile hand set
(since they require a credit card).
One thing I notice here is the incentivized
offers aren't mobile optimized. If I owned
this offer I would definitely request the
advertisers I work with have mobile
optimized offers. I also notice the three
offers on this backend look to be fairly
hard to convert on a mobile hand set
(since they require a credit card).
Despite these issues, you can see where
I'm going with this... It's as simple as:
(1) Creating a mobile optimized optin
page - I don't know why some
developers/Internet marketers are
intimated by this. It's the same HTML,
you're just working with a smaller area (in
this example 320 pixels). I would
immediately begin monetizing that email
address...

Plug into a mobile optimized co-registration path - There are plenty of

co-registration partners out there. Find one that has mobile optimized paths
and insert the code via an IFRAME.
(3) Monetize your backend with offer walls - The same technique you use
in a full web browser can be used. Take into consideration what I posted
above and remember to optimize your offer wall for mobile devices.
It's really that simple... Start running your own internal traffic with the
mobile advertising network of your choice (read the forums for more info),
track/optimize accordingly, and eventually take your offer to the CPA
network of your choice and really start to knock down some serious
revenue.
The space is wide open right now. Not a lot of people are doing this because
it's new. Some people are intimated because of this, but leverage this as
your competitive advantage, and get in before it's saturated.
Why Most Marketers Fail With Self Serve Mobile Advertising
You cannot have growth without failure though. Failure is the experiences
we learn from that make us stronger in our businesses and Ive been a
witness to many of them over the last month.
You see every mobile affiliate that comes to me is a unique individual. I
make no assumptions about anyone, I assume they are as green as the grass,
because to be honest, the only other daily 6-figure mobile affiliate I know in
this is space is Mr. Gray my partner.
Weve met and worked with some $XX,XXX.XX a day mobile affiliates
(only one of which is not a mobile advertising network, SSP or DSP. and/or
App Developer).

We have a few dozen mobile affiliates generating over $X,XXX.XX a day

with us at Revived Media that we have been working with very closely to
try and get them to that next level (5-Figures), but there are three major
things that I keep seeing over and over so I thought I would try to put them
out there for other mobile affiliates to recognize and maybe take some value
out of my answers on how to get over that hump.
First and foremost, 99.99% of mobile affiliates out there are going to
gravitate to Self-Serve Mobile Ad Networks when they first start out. This
is human nature at its finest. I say human nature because as humans, most
of us will always take the short-cuts through life and in business. Jumping
onto a self-serve ad network takes very little work and with as many as
there are popping up these days, you can literally signup with a handful of
them right now and be approved to run mobile ads by this afternoon. It
really is the Wild West in mobile advertising right now.
Over the next week or so, Im going to cover some of the reasons why
mobile marketers fail with self-serve mobile advertising but for today, Im
going to cover the BIGGEST reason.
#1 Cash Is King
Above all else, cash flow is king in ANY paid advertising Industry. The
same rings true in mobile but right now ESPECIALLY in mobile
advertising. Why? Quite simply, as I stated before, its literally a shooting
ducks in a barrel type environment for mobile ad networks right now. They
are pulling down revenue hand over fist. Someone is going to pay for those
mobile ads. Mobile is so new, so hyped up (with good reasons, if you know
what youre doing) and EVERYONE is curious about it. Its the LARGEST
unique mass media opportunity to ever hit the world. With television and
Internet you have the ability to reach mass audiences all at once. In mobile
though, you get to be very personal by reaching people one at a time,
uniquely, on their mobile device.

With that said, Mobile Ad Networks have no shortage of advertisers, despite

what you may hear. We know this because we are fully integrated with over
100 mobile ad networks either on the mobile tracking side with our mobile
tracker iMobiTrax or on the mobile ad serving side with our mobile agency
here at Revived Media. Yes, we cover ALOT of ground in mobile.
Affiliates just starting out will immediately gravitate to self-serve mobile ad
networks because of simplicity. The human mind is designed to solve
problems with the easiest solutions and signing insertion orders, speaking
with Ad Representatives and explaining your business models to Premium
Mobile Ad Networks just seems like a big ole hassle. Affiliates think that
with self-serve they can go and test $50-$100 a campaign and figure out
what works with that budget.
You are being mislead. Or, you simply just dont understand.
You see most mobile ad networks just have a self-serve division meant
for the small-timers. By allowing mobile ads to be self-served to
advertisers, there really is no backend work involved for the ad network.
Follow along here:
1.With self-serve, they can simply broker alot of inventory from much
larger exchanges. Ohh, and boy do they.
2.They dont have to offer much advertiser to representative support.
Thats the point of self-serve
3.They dont pay close attention to their traffic quality they deliver,
because honestly, they dont have to. Someone is going to buy the
inventory. Thats why you get a load of wifi traffic when targeting
operators on a lot of these self-serve networks.
4.If you dont have the budget, obviously you arent going to get the love.
How do affiliates spending $50-$100 a day have a chance when you have
organizations like us spending over 5-figures on self-serve?

Thats the difference between tons of people ASKING questions in

mobile versus us who are ANSWERING them.
Self-Serve networks are basically the low-hanging fruit of the mobile ad
industry. Despite what any of them say. We know this, because we work
with or have worked with nearly all of them and its the same old song and
dance with every one of them.
Most affiliates are extremely apprehensive when it comes to losing money.
Thats the difference between the successful ones and the duds. Successful
affiliates know and understand that it takes money to make money. The
duds of course are fooled into the allure or hype from the successful
affiliates and then when shit doesnt go there way on $100 spend, they give
up. Eventually, what these dud affiliates end up with is 10 campaigns tested
at $100 spend with an overall loss of $1,000.00. Thats the weird thing
about money. It can accumulate or dissipate quickly.
If you dont have the cash to lose in the beginning or the patience to lose it
gathering data to optimize, 99% of the mobile marketers will STILL try
their hand but fail miserably. Thats the thing about people in general.
You can TELL THEM ANYTHING AND EVERYTHING but in the end,
they are still going to do whatever THEY want to do. Its really pretty sad
because this is a problem that has plagued almost every marketer Ive ever
known. If you simply dont have the cash, then you simply dont belong.
Work on getting yourself a sizeable testing budget on self-serve so that you
can have the room to make calculated and precise decisions. Doing it the
right way FIRST will get you closer to success faster than doing it the
wrong way OVER and OVER, even though it might take a little longer .
So we covered the the first reason Cash. Pretty simple right? Also, its
probably pretty damn frustrating for starting mobile affiliates with little
bankroll. Thats the way of the land. Sorry.

Moving on though, we have another set of Mobile Affiliates who face a

different type of struggle when it comes mobile advertising on self-serve
networks. This one is going to be over a LOT of affiliates heads. Im not
talking down on you. Im being firm in my statement here. This little
problem is so rampant among affiliates in mobile that it has literally
changed the course of our business here at Revived Media. Its so bad, and
so neglected it requires us to consistently optimize our active affiliates.
The affiliates who get it have done and will continue to do great things on
the self-serve networks while the lazy ones, the ones whom will read this
post and go about there day as if they didnt even the slightest clue as to
what Im talking about will continue to burn cash and of course plague
the marketing forums, facebook and everywhere else with there Im
getting destroyed by the mobile ad network pity.
The second reason why most mobile marketers fail with self-serve mobile
advertising is simple You dont follow directions and bring ZERO value
to the table.
Its as easy that. But, to break it down for you. Ill sum it real simple here.
Lets do a quick exercise. A comparison of business models and
organizations if you will. Ill compare the affiliate who has nothing to bring
to the table and use as leverage with self-serve mobile ad networks against
myself and my organization. Thats the simplest way to do this.
Regular mobile affiliate:
Will sign up with the self-serve network. Most likely will continue their
communication (should they even try to contact a Rep) by email. The
regular affiliate assumes that setting up a campaign with certain mobile
targets such as Carrier, manufacturers, operating systems, maybe even
specific handsets (device models) will receive this traffic they targeted.

The assumption here is that 99.99% of the time, youve already lost the
money before youre traffic even started.
If you think that a mobile ad network owes you something, or is going to
deliver whatever it is they have written on their website in terms of traffic
quality and targeting, then go ahead and slap yourself now. Everything,
right down to the last fucking penny in this business is about the almighty
dollar. Specifically, when we are talking about mobile ad networks with
zero regulation right now and literally popping up monthly by the dozens,
its the wild west and you know what happens in the wild west?
Robbery.
Why is this?
Its a failure to follow precise directions. Heres a comparison in its
simplest terms when it comes to bringing value to leverage with:
The regular affiliate goes up against myself and my organization. However,
I along with our team have been building for well over a year in preparation
for this lucrative opportunity. Weve been traveling to trade shows meeting
with the people whom are associated with these traffic sources. Weve been
going to their offices. Weve been building our own mobile ad agency to
deal with them on a professional level on behalf of our clients. Weve even
gone ahead and created our own mobile tracker in iMobiTrax so that we
could dissect, segment, identify and ultimate profit from the traffic these
mobile ad networks have promised to deliver.
The regular affiliate has nothing to bargain with. What a budget? What
else? What value do you bring themobile ad network? Ive seen and
discarded so many tunnel visioned mobile affiliates over the last year its
almost sickening. Discarding them isnt the sick part.

Its telling these affiliates EXACTLY what to do yet, the same thing always
rings true with people. No matter what you tell them, people are going to do
whatever they want to do. You can lay out a clear-cut plan. Step by detailed
step and people will still fuck it up. Ive seen it countless times.
Ive got a better idea
Ill try this instead
No, Ill do it my way
So far, the mobile affiliates who think this way are getting their shit pushed
in. Not a little bit either. Ive witnessed mobile affiliates spending their last
$500 to their name. Ive seen affiliates literally go in debt. For what? That
better idea. All you got to do is exactly what we say. Its not fucking rocket
science. Matter of fact, it couldnt get ANY FUCKING EASIER but as
people, especially affiliate marketers with those creative juices flowing
through the brain, have attention spans of a fucking ant on meth.
So set aside youre pride for a minute and start following the directions
were giving. Shit, do you know anybody else laying it out step by step in
an easy to understand format? Between the IMGrind Forums, Revived
Media (and all the tools and guides we offer) plus the mobile tracking
platform we provided, you really have to have a fucking screw loose to fuck
this up. Start paying attention and do what youre told. Or take youre next
great idea and watch how much it costs you.
Yes, its really that simple. As most things are in life and business.Ive
given all Revived Affiliates the same opportunity is step by step format.
You can find your bargaining chips in the IMGrind Private Forums (Private
Revived Media Affiliates Section) here, here and here. If you cant follow
that, then honestly, you deserve to get your pockets picked. Either way, in
business and in life, its sad to see people lose money because they cant
follow simple directions.

How To Deal With Stupid Ad Network Reps

I gotta tell you. The level of IQs and Industry knowledge with the mobile
advertising Network space, is abundantly and alarmingly low. I mean like
real low. As in, Im now not only wondering where the fuck they find these
people, but Ive now moved into the thoughts of...
Who the fuck is running this mobile ad network? That says it all. Whoever
is running it is hiring fucking morons.
Please stop. Youre the only one not realizing how detrimental that is, not
only to your Brand but to your personal image as well.
Then again, if it was for the hordes of ding-dongs, I guess we wouldnt have
much of an inspiration to build iMobiTrax. Then again, its much more than
just a mobile ad tracker. In its simplest form, thats what it is, but its way
past that.
The point is. Heres how to deal with an Idiotic Mobile Ad Network Rep
that seems to be abundantly infiltrating the Industry at lightning speeds.
1. Truly acknowledge, they are indeed and Idiot.
2. Try to get them to acknowledge how naive and full of shit they really
are. Most wont but some will. The ones who will, you can almost train
them through the entire process of buying loads of traffic off them, for dirt
cheap prices. These are great connections for your mobile advertising
business. I find that when they get fired for doing shady shit, when they
move companies, they always remember good ole Ruck n Ryan, and make
an introduction for us.
3. Go above them if you have to. Sometimes its necessary. The Ad Rep
might be acting like a poser but Im sure his boss knows just how full of
shit he really is and highly unlikely to screw up this relationship. If they do
however, just run away.

Theyre too fucking stupid to even waste your thoughts on.

4. Social Media Almost every mobile ad network I know has a social
media account or profile somewhere. Typically Twitter or LinkedIn. Dont
be afraid to publicly call them out.
I recently got some great service from a new APAC Mobile Ad Network
from mentioning their company name in one of my LinkedIn status updates
where I took a shit over their account manager they assigned me.
5. Assert Authority Lets face it. No ego, No boasting. We know who is
buying lots of mobile advertising in the space. We know this because not
only do we teach it here at the Grind, we are carrying the majority of top
mobile client relationships at Revived Media as well as fueling over 20+
Mobile Ad Networks inventory with CPA offers.
Lets not forget iMobiTrax this was a real game changer here. We knew
we what we were spending and we knew other mobile affiliates werent
even close to spending what we were daily, weekly, monthly on mobile ads.
Thats why we built iMobiTrax for the serious, not the half-wits. Use that
to your advantage when approaching mobile ad network Reps.
Tell them what you are looking for in traffic, OS, carriers, etc
If all else fails, you are likely working with us at Revived Media anyway.
You know to just shoot me a message of the mobile ad network in question
and well get them in shape for ya quick.
The Mobile Ad Network landscape isn't huge. You might be thinking it is
after reading this but it really isn't. Matter of fact, there are really just a
handful of truly good Mobile Ad Networks out there.
Before you ask who they are, that's for the affiliates at Revived Media and
for you to find out if you decide to take the plunge.

Segementing Mobile CPA Campaign Objectives

Far too often, I see new marketers coming
into mobile and over-complicating the
essential pre-campaign targeting options.
Essentially, if youre a mobile Affiliate at
Revived Media here, then you already know,
when we list our descriptions in a very
detailed but easy-to-understand manner for
our affiliates within our affiliate channel.
Heres an example. Offer ID: 1714
Kulaville WAP Downloads South Africa
(Top Converter)
Conversion flow: This offer is integrated
with MSISDN conversion flow. If a user is
in a supported WAP gateway the user will
arrive at the landing page, click on the call to
action, and click confirm for the pixel to fire.
If the user is not behind a supported WAP
gateway the user will arrive at the landing
page and insert their phone number. They
will then click the call to action and receive
an SMS message with a link to click. Once they click the link and hit the
confirm button the conversion pixel fires.
Carriers accepted: Vodacom, MTN, and CellC.
Devices accepted: All devices, operating systems, and browsers supported.
Please note: The above screen capture was taken with a phone emulator
therefore you see the landing pages without the MSISDN/one-click
conversion flow. Obviously if your traffic is behind the supported WAP
gateway your conversion rate will be much higher.

Preview: http://kulaville.com/lps/downloads/rmsa2/
Category: WAP AFRICA
Protocol: Server Postback w/ Transaction ID
Payout: 1.90 CPA
Essentially, I look at this campaign and jot down the important objectives.
This is how I segment Mobile Affiliate Campaign objectives.
Basically, for a $1.90 CPA, a ton of pre-approved creatives Revived Media
already has + the ability to submit my own custom creatives if its hot and I
want to scale
Then I need carrier targeted traffic in South Africa Since this offer accepts
all operating systems and devices. I probably want to design around
smartphones and then feature phones.
The 3 big carriers (Network Operators) in South Africa are accepted:
Vodacom, MTN, and CellC
Essentially, Im going to have to optimize my campaign based on:
Profitable Carriers, Profitable Operating Systems, & Manufacturers.
Optimizing below that is essentially going to cut down your volume and
drive up your CPC (typically) because youve targeted narrower. To combat
this, heres what I do:
Simply introduce new ads, gain higher CTRs, to lower your CPCs, extend
your ROI and then circle back to cutting down specific devices.
Typically, what I see in winning Operating System + Manufacturers are that
the winning devices are actually the ones getting the majority of clicks.

Thats just a super-ninja optimization tip from a guy whos gone that
granular and understands when youre on a limited budget, you squeeze the
limit for all its worth.
If however, Im 100% or above in ROI, I dont even bother with cutting that
lard or fat. I concentrate simply on getting as many clicks right now at the
price Im paying currently to build my nest egg until the offer goes down,
the traffic source shuts me down or something happens.
You want to milk an acceptable ROI as long as you can but these are simple
and quick tips to extend your ROI without changing your campaign much.
For the most part when the campaign is winning (profitable), you want to
reach an acceptable ROI then introduce new ads, garner high CTRs so that
youre delivering high eCPMs to the mobile website publishers (mobile
web or app) and you will get a steady flow of traffic.
So many affiliates do it the complete opposite way and never really
experience the full campaign has the potential to offer. Give it a shot next
time, let me know how it goes.

Ninja Mobile Targeting Tip

With Mobile CPA Marketing and Advertising still in its infancy, you dont
see a lot of people talking about. I dont no of any other Mobile CPA
Network actively blogging useful information to the Industry so I figured I
would kickstart us this summer with a very simple, but enormously
underestimated tip for mobile affiliates.
Lets face it. Not to sound offensive, but the barrier of entry in affiliate
marketing in general is pretty low, and with just a few more investments
(such as a solid mobile tracking solution), anyone can become a mobile cpa
affiliate once approved with a mobile cpa network and a traffic source.

So, this tip should be enormously helpful with an IQ of say100.

Mobile Affiliates: Be pro-active in this beginning market. We are at the
literal forefront of mobile cpa marketing. By being proactive and
understanding there are a lot of doofuses in this Industry, if you take upon
yourself and simply do some research on your own, you will save your
advertising dollars in pointless testing.
Let me explain
Close-Minded Affiliate A walks into Inmobi and wants to target Argentina
traffic but only Androids.
Inmobi is only going to report to you and deliver to you the type of traffic
they have in their inventory
That doesnt mean, thats the overall type of traffic or even traffic available,
within that country.
To make it simple
Argentina is literally 27-29% smartphone penetrated currently. Yes, and
growing, so lets say 30%. That means the other 70% of the mobile market
is operating a basic and/or feature phone.
In ad network who is serving mobile web traffic in Argentina is likely
serving the MOST mobile web traffic in Argentina. I can tell you right now,
thats Google and Facebook.
If you walk into Inmobi and they tell you that most of their traffic is
Android or at the very least all smartphone traffic, heres another big
dollar saver.
Ask them if their smartphone traffic is in-app, push, or mobile web.
Your ads and landing pages will appear differently across apps and the
mobile web, unless youre smart and build them as All-in-One.

How Long To Test Offfers Before Profiting

Successful affiliate marketers are always testing and developing new
campaigns so when one dies out, another takes its place. When promoting a
product or service that you dont own its necessary to develop an army of
campaigns so you can sustain a consistent business.
Several factors weigh into being a successful affiliate such as how long do
you lose money before you become profitable? How many campaigns do
you test to keep your daily profits high? What campaigns are scalable?
The landscape of affiliate marketing, more specifically CPA affiliate
marketing, has changed a lot over the last twelve months. With affiliate
networks and advertisers dropping like flies you have to take careful
consideration when running traffic to any offer.
I recommend that publishers focus on ROI first. In 2009 it was nothing for
me to spend six-seven figures a month on a media buy and get a 30 40%
return and be happy. There was a huge variety in offers and networks that
would do anything for the traffic. Bi-weekly to daily payments whatever
it took to keep it coming.
Now days it just doesnt make sense to setup a media buy like this, because
its possible the offer could go down or you may have to adhere to a certain
cap.
Depending on how much an offer pays determines how much money Ill
spend testing. The higher an offer pays, the higher my testing budget. The
lower an offer pays, the lower my testing budget. For example, Ill setup a
mobile campaign with a budget of $25 if the offer pays around $3 $4.
After $25 spent if Im no where near being profitable, I move on to another
source and/or another offer. Some people think the more they spend, the
more-likely they are to become profitable. This is not true.

Early on you should be able to measure ROI and while I agree there is
always room for optimization, it doesnt make logical sense to keep running
traffic if youre no where in the ballpark of profiting/breaking even.
If youre buying traffic for a higher paying offer (lets say $30) then you
want to adjust your budget accordingly. I personally like to do about ten
different creatives with a $100 budget cap for offers that pay around $30
and see where I am after the spend is up.
I then concentrate on the creatives that converted, creating several more to
see if I cannot increase my bottom line with a solid eCPM (the metric most
ad server reward advertisers on).
Scaling now days takes place when youre consistently getting a large ROI
and are able to branch out to similar traffic sources. For example, if youre
spending $2,000 a day at one traffic source and getting a 100%+ ROI for a
couple days straight it only makes sense to port the exact campaign over to
a similar traffic source and run it.
This doesnt mean go crazy though. Test the new traffic source with $100
and see where you are. Dont go right in for blood, make sure everything is
going to work out before opening up the flood gates.
I refer to this method as bottom up optimization. You start at the bottom
with low spend, closely measure ROI, and move up slowly. Remain
patience and dont shoot for $1,000 a day profit right out of the gate. Work
your way up there.
With the increase of mobile traffic it would be nothing to blow through a
couple thousand dollars in a few short hours. Optimizing from the top down
with mobile would be a bad idea as youd have to spend so much money to
get an accurate sample of all the devices. Therefore I recommend starting
with one operating system and/or carrier. Dont target everything you can,
start slim, spend $25 or so, and see if you get any conversions.

Remember with mobile that many campaigns/landing pages dont work on

certain devices. Understand before you get started what you need to target
and how the offer converts.
Using the bottom up optimization method youre easily able to keep new
campaigns testing for your business to continue to thrive. If youre making
a large profit every day you may want to set aside $100-$300 a day to rinse
and repeat what Ive already outlined.
If youre not making a lot, then it maybe best to only test once you get your
current campaigns sustaining some type of profit everyday and building up
a bit of a bank roll. The last thing anyone needs to do is go spend a couple
thousand bucks in hopes of making returns. It doesnt work like this.
Focus on ROI with low spend and scale out as everything lines up in place.
Lots of money out there to be made, but it doesnt come without effective
and efficient testing!

Really Cool Mobile Trick For SSP Volume

I have to be straight with you, this is just a figment my imagination
stemming from theoretically visualizeed methods.
In other words, I got blitzed out of my mind and thought since Mobfox ( A
European Mobile Ad Network) just pulls 95% of their inventory from the
major Supply Side Platforms out there (The Real Players) then theoretically,
by using their Traffic Breakdown Tool of their network traffic available, I
could, in a sense, get a pretty good estimate of the exact traffic available
segmented by:

All Devices
iPhone In-App
iPad In-App
Android - In App
Windows 7 In-App
Mobile Web

Further segmentation from the Mobfox Traffic Breakdown Tool allows me

to choose between:
All Traffic
Wi-Fi Only
Operator Only

This is interesting Ruck. I know, it's exciting to think that:

Knowing Mobfox is one of the biggest Traffic Exchanges out there and they
simply plugin to the major SSP's (Supply-Side Platforms) that we could
"theoretically" assume that if we choose say:

Mobile Web + All Traffic:

The easy way to explain my theory is this with the snapshot above:
Mobfox = All SSP Inventory from the big boys. This means we have a
baseline market to get an estimation of how much SSP inventory is out
there overall. Along with a baseline of mobile inventory versus those other
options.
I present to you from the image above that theoretically:
Argentina has healthy volume at 36,281,212 monthly impressions + the
mobile market is growing!
When I switch the options now, I sort by Mobile Web + Operator Only:
I don't even see Argentina with any volume in the Mobile Web + Operator
Only.

Wow, now there's where that volume is at! My theory says that most of
the supply side inventory out there for Argentina is:
Non-Carrier/Operator Targeted
Nearly 100% App Traffic
For you affiliates, the gold nugget in that is crucial to spending time on
redundant shit. In the simplest of words, it tells you that no matter where
you look, you're not going to find much Operator Traffic from an ad
network.
Ok, that's cool Ruck, but can we do one more so I get this?
Yep, here goes...
Let's say you have and offer for Spain that accepts only carrier targeted
traffic to bill on. In the screenshot below, you've made a great choice in
finding an offer combination with tons of the exact type of traffic you are
looking for. We hit the nail on the head with Spain, look below:

Spain kicks but on the major Supply Side Platforms with Mobile Web +
Operator Only traffic breakdown of 2,184,75 impressions daily and
65,541,622 impessions each month! I know right! Now, here's why I think
Revived Media is different and offers somethign truly unique to mobile
affiliates...
I believe that the "extra knowledge" we extend is what makes you the most
money. For a simple example of this, if you read the mobile report last
week on Spain that I provided into your interface, you would know that that
Spain is over 60%+ smartphones.
Wow! Take that in for a second, here comes mind-blgging ninja theory of
mine...Using the Mobfox generated estimates of all the Supply Side Traffic
that's available out there. I now know the Spain Operator traffic on the
mobile web is huge! Ruck told me they are 60%+ smartphones over there
too! That means I can break my targeting into:
Country Target: Spain
Country Operators: (From Ruck's Spain Report) Telefonica/Movistar,
Vodafone & Orange
So this offer accepts Android and iPhones. Great, since the country is
60% smartphones, iOS + Android will provide two campaigns that I know
has volume. I just gave you a leap over competing affiliates. While they
waste their time testing blind, you get the leg up by using this tool to your
advantage and having a better idea on whether the volume is worth it to
even test it for the targeted type of traffic you need. :-)
Once you figure out what countries + Operators + mobile web are heavy,
you're looking for all the targeting options you need to bank with the Spain
Offers at Revived Media.

Conducting Country Reports For Mobile Media Buys

When I get ready to launch a mobile campaign I first conduct what I call a
country report. I take into consideration the country the offer accepts
traffic from and then first determine the number of subscribers via carrier
You can find some of this data on Wikipedia. While its not going to be
100% accurate it will give you a much better idea then going in blind.
Once you review all of these metrics you then need to look at the device
penetration. For example, in Kenya its mainly dominated by feature
phones. There are a variety of places you can find this information but one I
find particularly helpful is Stat Counter.
When you have this information you can THEN approach the traffic source
and ask them about their traffic in the particular country. What I like to do is
request a breakdown of their daily impressions by country and then I ask
what a competitive bid and CTR is. If the country Im wanting to run in has
a very low impression count comparable to other countries its possible
theyre not strong in that particular region.
For example, if the traffic source has 200 million daily impressions in the
United States and only 10 million in Mexico you can quickly identify where
they make the bulk of their revenue (meaning the available amount of
traffic they have for your distribution).
If the offer youre going to run only accepted traffic for the Iusacell and
Movistar operators then you also have to take that into consideration. After
some quick research we can determine that Telcel owns 70% of the market
in Mexico.
So if the traffic source only has 10 million daily impressions in Mexico
(comparing to the 200 million in the US) then what is the chance of them
having a lot of Iusacell/Movistar volume? Most-of-the-time its slim to
none.

Far to often I talk to our loyal publishers to learn theyve already funded
their traffic source account with $1,000 and are ready to run a particular
offer but theyve failed to do the proper research. Hence when the begin the
campaign they quickly become frustrated that they have to bid really high,
to get a low amount of volume.
When I let them know that source probably isnt going to work for that
offer the next question I get is: where do you recommend I buy traffic?
Thats another question that is almost impossible to answer. I can
recommend sources until Im blue in the face but until the proper research
is conducted youre swimming blind folded in a big ocean.
Before you start your next mobile campaign, first do you research on the
country, examine the offer to see how it converts and what type of devices it
accepts. Then go to your proposed traffic source and have them answer your
questions related to how much traffic they have and the type of devices they
have reach on. This will ease your frustration and make your mobile media
buying career much more successful.

Ad Network Campaign Setup Tutorials

No reason for me to write another 100 pages. All the How To Setup
Campaigns on Traffic Sources are on the iMobiTrax Tutorials Page.
How To Setup Mobile Campaigns On:
Tapit
Exoclick
Adwords
Facebook
Millennial Media
More I'm too lazy to list

The Future
The future for anyone who reads this AND applies it is very fucking bright.
It's not rocket science. It's not that complicated.
Even though you may feel a little overwhelmed...I know it was a load to
read and study. LOL...believe me I know. We're the guys who put in the
countless hours, millions of dollars and even our health on the line to figure
this shit out. The best part...I know we are just beginning. Mobile is it. Our
retirement.
Let me just say right now, if you're reading these words...Bravo! Seriously.
If you stuck with me for this lock, I got a lot of respect for you.
Smarter people, richer people, and know it alls have tried and failed. Every
day people who have that blue collar work ethic...those are the people who
will succeed with this. Fakes, flakes, posers, liars and dickheads won't do
shit with this. Except for close it up and probably praise me for how
awesome it is.
Fuck that. For real. Don't praise me. Join me. Join my team and use this to
your benefit. If you think I'm trying to sell you, then go fuck yourself. Hate
to sound like a dick but I know people will decide for themselves what to
do so I won't sit here and tell you that you're going to get rich, or that it's
going to be easy or some other dumbass pipe dream.
You can either close this document and go about your way. I wish you the
best. Or if you have questions or just ready to grind, join us so we can get
you on the right track at IMGrind, Revived Media and iMobiTrax.
Either Way,
Stay Fucking Amazing. Because You Deserve It.
To Your Success, Ralph Ruck Ruckman with my awesome team.