CHAPTER 1

INTRODUCTION
Background of the Study
Ping-Gun is a thoroughly conceived restaurant which aspires to not only serve
its customers quality, palatable and delicious gun-themed dishes but also a chance to
satisfy their appetite for action and adventure. In order to achieve this, an indoor shooting
range has been added to the restaurant facilities which will cater to gun enthusiasts and
customers who simply want to experience the thrills of shooting a gun, all at a very
reasonable price. Through this, adventure-seeking patrons can have their first-hand
experience on the fun gun shooting can bring, all while having a bite.
The name of the partnership has two separate and distinct significances which hint
on what the partnership has to offer. First, Ping-Gun is a homonym of pinggan which is
Hiligaynon for dinner plate. This gives reference to the business restaurant aspect.
Another significance is that the partnerships name is composed of two words, ping and
gun. Ping the distinct sound that a bullet makes when it hits the target plate while gun
is a weapon which discharges a projectile or bullet. This gives reference to the business
shooting range aspect. After availing of the services provided by the establishment,
customers can leave with a full stomach and a feeling of fulfillment and joy that can only
come from firing a gun and hitting the target.
Ping-Gun is an innovative way of relieving stress, and satisfying hunger. It
could also usher in a new way of educating Bacolodnons about gun safety. By combining
the thrills of shooting and the joys of eating good food, Ping-Gun gains its competitive
1 | Ping-gun

edge over classic-themed restaurants. Also, it is the only hybrid shooting-range/restaurant

in Western Visayas, thus, the lack of direct competition.
In Bacolod, people have a limited selection of recreational activities which can
provide the kick shooting ranges can provide. Ping-Gun offers gun enthusiasts a way to
safely discharge both their weapon and their passion for the hobby. With the founding of
Ping-Gun, Bacolodnons could be able to satisfy their creaturely cravings for food, and
appease their urge to do something exciting and exhilarating. Ping-Gun will serve as a
testament that FOOD and GUN, combined, could spell both GOOD and FUN.
Objectives of the Study
This study aims to achieve the following objectives:
1. To evaluate the feasibility of the proposed business endeavor;
2. To identify investment opportunities and undertakings of the business;
3. To ascertain profitability and minimize the risk involved in conducting the
business;
4. To identify the advantages and disadvantages of the proposal in all covered
aspects in the study;
5. To evaluate the responses of public in regards with the proposal.
Statement of the Problem
The determination of the feasibility and success of putting up Ping-Gun in
Bacolod City, Negros Occidental is the primary goal of this study.

2 | Ping-gun

Specifically, this study seeks to answer the following questions:

1. What are the qualifications of the personnel needed in managing the business?
2. What are the factors to be considered in choosing the location of the business?
3. What are the advantages of this type of business compared to other similar
businesses in terms of marketability?
4. How will the financial resources be managed to maximize the business
productivity and potential?
5. How will this business venture affect the social, economic and environmental
setting of Bacolod City as it is introduced to the market?
Scope and Limitation
This study is principally focused on evaluating the feasibility and viability of
putting up a hybrid restaurant-firing range in Bacolod City, Negros Occidental.
This feasibility study will cover the following aspects: Business Management,
Technical, Marketing, Financial, and Socio-Economic. Thus, this study will be confined
and limited only to the abovementioned aspects.
Furthermore, some limitations which are contained and identified in this study are
as follows:
1. The most significant restraint in this study is the limited source of financing set
for this study, with only Three Million Pesos (Php 3,000,000.00) available cash

3 | Ping-gun

and Five Million Pesos (Php 5,000,000) capital available to be loaned from the
bank at 12% per annum;
2. The result of this study will only apply to the researchers findings based in
Bacolod City, Negros Occidental and;
3. Independent findings of the researchers on the different aspects of the study shall
be the sole basis of the conclusion and recommendations formulated in the study.
Location
Ping-Gun is located along Lacson St. (Beside Bacolod North Terminal),
Bacolod City, Negros Occidental. See attached Vicinity Map (Exhibit 1.1)

4 | Ping-gun

Vicinity Map (Exhibit 1.1)

Ping-Gun

Shooting Range and

Restaurant
Lacson St., Mandalagan,

5 | Ping-gun