1 History

1.1 19th century historical origins

In 1892, Candler set out to incorporate a second company; "The Coca-Cola Company" (the current
corporation
In April 1888, Coca-Cola gained a better foothold
1.2 Origins of bottling

The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in
1891.
Cola syrup is sold as an over-the-counter dietary supplement for upset stomach
1.3 20th century landmarks

By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA.
On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola
Company

Original framed Coca-Cola artist's drawn graphic presented by The Coca-Cola Company on July 12, 1944 to Charles
Howard Candler on the occasion of Coca-Cola's "1 Billionth Gallon of Coca-Cola Syrup."

1.4 New Coke

On April 23, 1985, Coca-Cola, change the formula of the drink with "New Coke"
On July 10, 1985, company gave in to protests and returned to a variation of the old formula using high
fructose corn syrup instead of cane sugar

1.5 21st century

On July 5, 2005, the first time since the Arab League boycotted the company in 1968, Coca-Cola would resume
operations
Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020

2 Production
2.1 Ingredients

A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10
teaspoons),[47] 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories
2.2 Formula of natural flavorings

Company's initial public offering in 1919

On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new
vault containing the formula
On February 11, 2011, secret formula to Coca-Cola had been uncovered in a 1979 newspaper
2.3 Use of stimulants in formula

(strategy)

2.3.1 Coca cocaine

1904, instead of using fresh leaves, using "spent" leaves the leftovers of the cocaine-extraction
process with trace levels of cocaine

2.3.2 Kola nuts caffeine

In 1912, adding caffeine to the list of "habit-forming" and "deleterious" substances (listed on a
product's label)
2.4 Franchised production model

(strategy)

Only produces a syrup concentrate, which it sells to bottlers(produce the final drink ) throughout the world
The Coca-Cola Company owns minority shares in some of its largest franchises >< independent bottlers are
allowed to sweeten the drink according to local tastes

3 Geographic spread

Since it announced its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially
available in every country in the world except Cuba and North Korea
In the early 20th century, a fatwa was created in Egypt to discuss the question of "whether Muslims were
permitted to drink Coca-Cola and Pepsi cola."
4 Brand portfolio: caffeine-free version of the original, additional fruit flavors have been included over

the years
4.1 Logo design

In 1885,The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, who
came up with the name and chose the logo's distinctive cursive script
His promotional suggestions to Pemberton included giving away thousands of free drink coupons and
plastering the city ofAtlanta with publicity banners and streetcar signs (strategy)
4.2 Contour bottle design

In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new
bottle for their beverage that would distinguish it from other beverage bottles
Chapman Root approved the prototype bottle and a design patent was issued on the bottle in November
1915
o

4.3 Types

Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle

4.4 Designer bottles

: Lagerfeld is not the first fashion designer to create a special version of

the famous Coca-Cola Contour bottle

5 Competitors

Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is
usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr
Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available
As of 2004, Coca-Cola held a 60.9% market-share in India

6 Advertising

(strategy)

An 1890s advertisement showing model Hilda Clark in formal 19th century attire. The ad is titledDrink Coca-Cola

Telephone ads

Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing
the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using
the red-and-white Santa image in the 1930s
In 1971 a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy
Davis, became a hit single
Sales booth on the Cape Verde island of Fogo in 2004

Between 1960 through 1989, television commercials for Coca-Cola featured movie stars, sports heroes and
popular singers
During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste
tests demonstrating that, according to the commercials
The campaign was paired with a website page, Facebook page and an online "share a virtual Coke". The same
campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013.
o

6.1 Holiday campaigns

A Freightliner Coca-Cola Christmas truck inDresden, Germany.

In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream
(Holidays are Coming), which entered the pop-music charts in Germany at no. 9.
In 2005, the advertising campaign to radio, employing several variations of the jingle (stragety)
o

6.2 Sports sponsorship (stragety)

1952 Summer Olympics in Helsinki. Coca-Cola vending point

Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam,
and has been an Olympics sponsor ever since
Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organised by FIFA.
Upgraded athletic facilities in collegiate football team
6.3 In mass media

Coca-Cola has been prominently featured in countless films and television programs
The Coca-Cola Company used Elvis' image to promote the product. [115] For example, the company used a
song performed by Presley, A Little Less Conversation