A study on consumer perception on Aquaguard

product on Delhi region (Eureka Forbes)

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (CAM)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Prof. Deepak Trividi
Associate. Professor

Submitted by:
Harsh Malhotra
Roll No.:00990301912

Institute of Innovation in Technology & Management,

New Delhi 110058
Batch (2012-2015)

Certificate
I, Mr. Harsh Malhotra , Roll No. 00990301912 certify that the Project Report/Dissertation BCAM313) entitled A study on consumer perception on Aquaguard product on Delhi region is
done by me and it is an authentic work carried out by me at Eureka Forbes . The matter embodied
in this project work has not been submitted earlier for the award of any degree or diploma to the best
of my knowledge and belief.

Signature of the Student

Date:

Certified that the Project Report/Dissertation (BCAM-313) entitled A study on consumer

perception on Aquaguard product on Delhi region done by Mr. Harsh Malhotra, Roll No.
00990301912, is completed under my guidance.

Signature of the Guide

Name of the Guide: Prof . Deepak Trividi
Designation: Associate. Professor
Date:

Countersigned
(Director / Project Coordinator)

ACKNOWLEDGEMENT

A Research study cant be completed without the guidance, assistance, inspiration and
cooperation from various quarters. This project required hard work, sincerity and devotion
which I tried my best to put in this project and in turn gained a lot of knowledge and confidence
from this project
I express my profound thanks to, Prof. Deepak Tirvedi (Asst. Professor) for giving
opportunity to help me complete my project & giving me valuable advice and guidance and
sparing valuable time in clarifying various doubts raised by me.

Harsh Malhotra
BBA (CAM)

CONTENTS
S No

Topic

Page No

Certificate (s)

Acknowledgements

Excusive Summary

Chapter-1: Introduction

Chapter-2: Research Methodology

Chapter-3: Data Presentation & Analysis

18

Chapter-4: Conclusions and suggestions

30

Bibliography

34

Questionnaire

36

Executive Summary
The project was carried out to understand and study of consumer perception of aqua guard product
(eureka Forbes).
The main objective of the project was to know what the consumers think about the product and
according to that the company can make future plans. The primary data was collected with the help of
questionnaire and personal interviews. Secondary data was collected from website of eureka Forbes.
This report contains brief overview of Eureka Forbes. Its market trends, market share, and a survey on
consumer behavior about the water purifier of eureka Forbes.
In retail division products goes through different channel people inside as well as outside company
people. So it was possible to get maximum input from retail division. Since the project given was field
project, the research is based upon informal interview of different people in retail hierarchy also upon
market observation.
This report is entails study and analysis of retail division, customer service and how bad after sale
service causes decrease in rate of product sales (Water purifiers).Report analyses inputs given by
different people involved in retail hierarchy and channel as well as market observation. This analysis
will help organization to understand the problem better and accordingly to take decisions to eliminate
service glitches and improve the service.