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Course Syllabus
Course Title:
Course Code:
Course Credit:
Semester/SY:
6 units
Summer / 2012-13
1. Objectives:
The Enterprise Development Minor Program is a three-term course that aims to prepare
students who want to consider a career in Entrepreneurship by providing a practical and experiential
vehicle to incubate and nurture business ideas to a more mature stage. This will be done through
direct hands-on learning but being guided by formal mentoring and coaching.
The program will guide the students to progress their accepted business proposals to marketready products or services. By the end of the program, the student groups shall have been formally
incorporated into a company and registered officially with the regulatory offices of the government;
and shall be ready to proceed as regular companies in the marketplace.
At the end of the three-term course, student teams are expected to have:
1- Understanding of individual emotional, mental and financial readiness for getting into
entrepreneurship.
2- Identified a business concept to incubate for the next 12 months.
3- Prepared a Business Plan including Category & Market Scan, Research, Functional
Strategies, Action Plans, Financial Forecasts and Analyses.
4- Conducted primary and secondary market research.
5- Identified key members of the team and their respective responsibilities.
6- Identified additional members, if any, needed to complete the team.
The six-unit course will be divided into two 3-unit sub-modules: One sub-module
(Marketing 199C) where instructions will be on whole-class basis, is the academic part of the
course and will be graded individually; another sub-module (Marketing 199D) where consultations
will be on a direct one-on-one basis with each group, will be the practical part of the course and will
have a group grade (though mitigated individually by peer evaluation).
For this Summer term, the following will be the theme, objective and outputs required:
Theme:
SUMMER
What is the Basis of the Business
Product Development
Objective:
Product Feasibility
Proof-of-Concept
Output:
Go/No Go Analysis
Prototype
The term ends on the last regular class day (prior to Finals) where each group will show and
exhibit a prototype of their accepted product proposal.
4. Certification Requirements:
To earn the Minor, the student must earn a minimum 2.5 Grade Point Average for the 12
creditable units in the First and Second Semesters (Marketing F & G and Marketing I & J); and a
minimum C+ grade in either Marketing C or D in the initial Summer Term.
The student must also belong to a group that:
a) Is an officially recognized company, i.e., that has been able to secure official incorporation
papers from a government regulatory office, notably the Securities and Exchange Corporation or
the Department of Trade and Industry, to conduct trading activities in the Philippines; and
b) Has generated revenues by successfully selling or trading its product/s or service/s to the
public for a period of at least one month prior to the end of the Second Semester.
5. Grading System
Grading Summary and Methodology for INDIVIDUAL (199C):
Reaction Paper
Reflection Paper
Business Essay Seatwork
Graded Participation
25%
25%
25%
25%
Prototype
Go/No Go Analysis & Panel Presentation
Research Paper
Peer Evaluation
Grading System:
A
AB+
B2
B
BC+
C2
C
D
F
4.00
3.75
3.50
3.25
3.00
2.75
2.50
2.25
2.00
1.00
0
40%
25%
15%
20%
7. Others
Consultation
: Please see me at SOM 205
Cellphone Numbers : Mr. Miclat (0917) 794 2325
eMail Addresses
: agmiclatjr@yahoo.com
amiclat@ateneo.edu
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