Corporate Social Responsibility is a management concept whereby companies integrate social

and environmental concerns in their business operations and interactions with their stakeholders.
CSR is generally understood as being the way through which a company achieves a balance of
economic, environmental and social imperatives while at the same time addressing the
expectations of shareholders and stakeholders. In this sense it is important to draw a distinction
between CSR, which can be a strategic business management concept, and charity, sponsorships
or philanthropy. Even though the latter can also make a valuable contribution to poverty
reduction, will directly enhance the reputation of a company and strengthen its brand, the
concept of CSR clearly goes beyond that.
Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs
and capacities of these businesses, and do not adversely affect their economic viability. The key
CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder
engagement, labour standards and working conditions, employee and community relations,
social equity, gender balance, human rights, good governance, and anti-corruption measures. A
properly implemented CSR concept can bring along a variety of competitive advantages, such as
enhanced access to capital and markets, increased sales and profits, operational cost savings,
improved productivity and quality, efficient human resource base, improved brand image and
reputation, enhanced customer loyalty, better decision making and risk management processes.

Corporate Social Responsibility: Efforts of Tata Teleservices

Introduction:
At Tata Teleservices Ltd. (TTL) the CSR initiatives are focused on empowering communities by
educating and giving them means of livelihood and feeling of self-respect. Our initiatives and
outreach activities are aligned to the Tata way of doing things for the community. What comes
from the people goes back to the people many times over. An important component of TTL's
outreach program is training and providing employment opportunities for the differently-abled
and supporting educational needs reaching out to the underprivileged segments of society and
using our core capabilities wherever possible.
TTL's CSR activities are based on three broad indicators of development namely:
1. Human Capital
2. Social Capital

3. Economic Capital
Projects under these three core areas focus on education geared towards employability, employee
volunteering and employment generation.
1. Human Capital:
This refers to the individuals innate abilities, talents, knowledge, skills and experience that make
them economically productive and applies to our employees as well as the communities we work
with.
Education:
Sponsor education of children from underprivileged communities studying in various
government schools.
Teacher Training programs to enhance the quality of education being imparted to students
studying in Government schools. These programs are conducted by TTL's SSRT team, focused
on upgrading communication skills for teachers and making them learn modern and innovative
methods of teaching.
Employment:
TTL has tie-ups with NGOs like NIIT Foundation, Etasha Society and Sarthak Educational Trust
who provide vocational training to candidates from underpriviledged communities.TTL shortlists
candidates from these NGOs who are inducted through an in-house training program supported
by Retail, Training and HR departments of TTL and placed in the Retail function.

Volunteering :
Employees are encouraged to volunteer for various CSR activities undertaken across the
organization like tree plantation drives, car pooling, blood donation and 'Joy of Giving' week.
Sponsorship of education fee, books and stationery items for the underprivileged children.
2. Social Capital:
This indicator focuses on creating social wealth for the communities that we partner with.
Healthcare: Our efforts are aimed at ensuring good health and well being of the employees and
the communities we operate in.

Empowerment: TTL uses its core competence to disseminate need based information to
communities that empowers them to take initiatives and decisions to solve problems and improve
their well being.
Community Development: TTL in its role as a facilitator works in partnership with like-minded
NGOs/ CBOs to meet identified needs of the community.
3. Economic Capital:
There is a huge focus on creation of livelihood opportunities for the people which is directly
related to the economic development of the country. TTL undertakes initiatives and projects
which are geared towards livelihood creation, employability and entrepreneurship to empower
communities.