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SWOT Analysis Strengths

Leadership Capability:

Some offices perform well

Corporate Social Responsibility:

Previous surveys have shown high scores for WRSX in terms of its ethical
stance and its social profile (its social contribution to the communities in
which it trades)

Client attraction & retention:

WRSX scores highly on its market research capability and its


understanding of market segments and channels.
It also scores very highly in terms of its creativity and innovation

SWOT Analysis Weaknesses


Management of Growth:

WRSX is perceived as just below average in terms of its entrepreneurial


capability & management of organic growth
Well below average in terms of the way it has managed acquisitions to
date
Not seen as a global player measured against competitors
Its ownership of trade names and intellectual property rights is below the
industry average

Management of risk:

Its management of financial risk has dropped below average as a result of


a sustained investment in acquisitions in recent years
Acquisitions have not been perceived as financially astute
Recent corruption scandal involving Raphael roux has damaged WRSX
groups reputational risk score.
The way the business is structured and managed, i.e. local autonomy and
a light handed approach by the wrsx group board, results in a low score in
terms of management of operational, market and business risk against
the industry average.

Leadership capability:

Most offices perform badly in terms of management of operations,


information management and administration
Across the group scores average out at below the industry average.
WRSX performs well below the industry average in terms of its strategic
leadership capability, its ability to lead and manage change and its ability
to attract and retain high quality personnel in key positions in its
businesses.

Corporate social responsibility:

Low scores for corporate governance (the set of processes, customs and
policies affecting the way the group is administered or controlled).
All scores have dropped dramatically following the corruption scandal and
concerns about the strength of the wrsx board.
WRSX also scores well below industry average in terms of its sustainability
profile/carbon footprint

Client attraction & retention:

Poor score for creativity and innovation in use


Its account management structure is perceived as providing a below
average service

Procurement and supplier management:

WRSX performs badly in terms of the way it manages production buying


and how well it builds and exploits good relationships with suppliers.

It performs particular badly in terms of the synergies it achieves through


exploiting economies of scale across the group and it also failed to use its
group buying power in terms of buying media for clients.

SWOT Analysis Opportunites


Management of growth:

The wrsx brand is quite well known but it is not a top 20 brand in
the industry.

Client attraction and retention:

The breadth of services and disciplines wrsx offers matches the


industry average being neither a specialist provider nor one of the
top four that provides a full range of services to clients

SWOT Analysis Threats


CSR:

Raphael roux corruption scandal

Client attraction and retention:

Value added to clients businesses is seen currently as very slightly


below industry average

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