Professional Documents
Culture Documents
WORKSHOP #3
lack of time
excess of fat/ losing their figure
lack of improvement tracking
healthy body
great figure
disease control / avoidment
more time
relevant exercise
improvement tracking device
EXCESS OF FAT
PERSONA B
PERSONA C
PERSONA E
PERSONA F
PERSONA G
Ive been
overweight since
my last pregnancy
LACK OF
IMPROVEMENT
TRACKING
HEALTHY BODY
I want to reach a
lower % of body
fat to be healthier
GREAT FIGURE
PERSONA D
Im willing to do
whatever it takes
to get my ancient
figure back
I would love to be
different and take
advantage of my
figure
My body looks
good but i do not
feel as athletic as
years ago. And i
want to have a
great figure when
I am older, too
I dont consider
myself as a fat
person. I just have
this beer belly and
Id like to make it
disappear.
HOW WE HELP:
-Providing a way to quickly and efficiently control
your current disease and even prevent future ones.
REAL QUOTES:
-I cant seem to find enough time to exercise
properly., I need some help to control my current
and future diseases. & I wish I had more free time
to hit the gym more often.
MARKETING MESSAGING:
- An easy to use fat burning tracking device
ELEVATOR PITCH:
-We give you a solution for spending less time
exercising and still getting the results you want.
HOW WE HELP:
-Providing a way to maximize time spent working out
and to measure the efficiency of targeted specific
exercises in order to lose quickly as much fat as
possible
REAL QUOTES:
- Ive been overweight since my last pregnancy, I
m willing to do whatever it takes to get my ancient
figure back & Im not sure what to do exactly in
order to lose the baby weight.
MARKETING MESSAGING:
- An easy to use fat burning tracking device
ELEVATOR PITCH:
-We give you a solution for losing the baby weight
quicker than any other means.
CHALLENGES:
-Finding exercises that gives concrete results
HOW WE HELP:
-We provide a device that helps you find the ultimate
exercises to lose weight and keep track of your results
REAL QUOTES:
I go to the gym 3-4 times a week but doesnt lose weight.,
I want to reach a lower % of body fat to be healthier. and
Id like to find something to help me seeing concrete
results.
MARKETING MESSAGING:
-An easy to use fat burning tracking device
ELEVATOR PITCH:
-We give you a helping hand to become more comfortable
within your own body
HOW WE HELP:
-Providing a way to maximize time spent working out
and giving the specific things she needs to make the
best of this
REAL QUOTES:
-I have always had this excess of fat I would love to
be different and take advantage of my figure I wish
I would know how to do this and what to do exactly
MARKETING MESSAGING:
- An easy to use fat burning tracking device
ELEVATOR PITCH:
-We give you a solution for getting what you want
and making it a habit in your life.
CHALLENGES:
does not take the time for exercises (only at the weekend),
is very busy
HOW WE HELP:
we help him to save his time and to achieve his goals
REAL QUOTES: I am always busy and do not have the time
to do exercises very often. I only have time at the weekend
but then i want to do something with my family.
MARKETING MESSAGING: this product helps you to be
effective and to save time
ELEVATOR PITCH: Fabulyzer gives you the unique
opportunity to control your fat. Knowing how many fat
youve burned during the exercise makes you know exactly
what exercise is best for you and what are the ones to
avoid. Therefrom you can spend your time more effective
and because of that you save time
REAL QUOTES:
CHALLENGES:
She procure be better each day
Have a good healthy and image
HOW WE HELP:
With this device she would be more conscious
REAL QUOTES: My body now its perfect and I want to
maintain it, I always do abs. It`s my favorite exercise and Id
like to use new athletic devices.
COMMON OBJECTIONS:
She likes the alcohol and he need to organized her
time for do more exercise.
MARKETING MESSAGING:
With Fabulyzer you always are self conscious about
your body.
ELEVATOR PITCH:
Fabulyzer gives you the opportunity to control your
exercise and do it more effective.