Business Plan Template

Business Plan
January, 2015
STRICTLY CONFIDENTIAL
Business plan created with
www.thebusinessplanshop.com
Table of Contents
Executive Summary....................................................................................................................... 1
Business Overview.....................................................................................................................1
Market Overview..........................................................................................................................1
Financial Highlights....................................................................................................................1
Our Ask......................................................................................................................................... 1
Company............................................................................................................................................. 2
Structure & Ownership..............................................................................................................2
Location.........................................................................................................................................2
Management Team......................................................................................................................2
Products and Services................................................................................................................. 3

Product Description................................................................................................................... 3
Market Analysis............................................................................................................................... 4
Demographics and Segmentation...........................................................................................4
Target Market............................................................................................................................... 4
Competition.................................................................................................................................. 4
Barriers at Entry..........................................................................................................................4
Regulation.....................................................................................................................................4
Strategy............................................................................................................................................... 5
Competitive Edge........................................................................................................................5
Pricing............................................................................................................................................5
Marketing Plan.............................................................................................................................5
Milestones.....................................................................................................................................5
Risks and Mittigants.................................................................................................................. 5
Operations..........................................................................................................................................6
Personnel Plan............................................................................................................................ 6
Key Assets and IP...................................................................................................................... 6
Suppliers....................................................................................................................................... 6
Financial Plan................................................................................................................................... 7
Start-up Funding......................................................................................................................... 7
Important Assumptions............................................................................................................. 7
Sales Forecast............................................................................................................................. 7
Cost Structure............................................................................................................................. 8
Projected Profit & Loss.............................................................................................................8
Projected Cash Flow.................................................................................................................. 9
Projected Balance Sheet.........................................................................................................10
Appendix........................................................................................................................................... 11
Financial analysis..................................................................................................................... 11
Credit metrics............................................................................................................................ 14
P&L............................................................................................................................................... 17
Balance sheet............................................................................................................................ 20
Cash flow statement................................................................................................................ 24

Personnel plan...........................................................................................................................27
Business Plan
Executive Summary
Executive Summary
Business Overview
Market Overview
Financial Highlights
Our Ask
CONFIDENTIAL- business plan created on www.thebusinessplanshop.com
Business Plan
Company
Company
Structure & Ownership
Location
Management Team
Business Plan
Products and Services
Products and Services

Product Description
Business Plan
Market Analysis
Market Analysis
Demographics and Segmentation
Target Market
Competition
Barriers at Entry
Regulation
Business Plan
Strategy
Strategy
Competitive Edge
Pricing
Marketing Plan
Milestones
Risks and Mittigants
Business Plan
Operations
Operations
Personnel Plan
Key Assets and IP
Suppliers
Business Plan
Financial Plan
Financial Plan
Start-up Funding
Sources ()
Uses ()
Common equity
hidden Fixed assets
hidden
Director loan
hidden Inventory
hidden
Grants
hidden Startup expenses
hidden
Loan
hidden VAT
hidden
Overdraft
hidden Cash
hidden
Account payables
hidden
Total sources
hidden Total uses
hidden
Your account is in trial, therefore some of your data has been hidden.
Important Assumptions
Sales Forecast
Business Plan
Financial Plan
Cost Structure
Projected Profit & Loss
()
Dec-2015
Dec-2016
Dec-2017
Revenues
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hidden
Cost of goods sold
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Gross profit
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SG&A
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Lease rentals
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EBITDA
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D&A
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EBIT
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Grants
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Profit (loss) on disposal
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Financial expenses
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Profit before tax
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Corporation tax
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Net income
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Business Plan
Financial Plan
Projected Cash Flow

()
Dec-2015
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EBITDA
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Change in inventory
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Change in account receivables
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Change in account payables
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Change in fiscal and social debts
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Gross Operating Cash Flow
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Financial expense
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Corporation tax
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Net Operating Cash Flow
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Acq. of fixed assets
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Disposals of fixed assets
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Grants
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Investments in financial assets
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Disposals of financial assets
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Investing Cash Flow
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New borrowings
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Repayments of borrowings
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Capital raise
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Dividend
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Financing Cash Flow
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Change in cash
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Business Plan
Financial Plan
Projected Balance Sheet

()
Opening
ASSETS
Dec-2015
Dec-2016
Dec-2017
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Tangible assets
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Intangible assets
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Financial assets
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Total fixed assets
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Inventory
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Trade receivables
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Other receivables
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Cash
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Total short-term assets
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TOTAL ASSETS
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LIABILITIES & EQUITY

Trade payables
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Fiscal and social debts
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Financial debt
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Accrued interests
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Total Debts
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Paid in capital
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Director loan
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Investment grants
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Retained earnings
-0
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Total Equity
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TOTAL LIAB. & EQUITY
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Business Plan
Appendix
Appendix
Financial analysis
() - FY 2015
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Revenues
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EBITDA
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% of sales
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Capex (net)
% of sales
Free cash flow
11
Business Plan
() - FY 2016
Appendix
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Revenues
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Free cash flow
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Business Plan
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Appendix
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Revenues
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EBITDA
margin (% of sales)
Capex (net)
% of sales
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Free cash flow
13
Business Plan
Appendix
Credit metrics
() - FY 2015
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Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
EBITDA
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Cash available for debt service
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Financial expense
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Excess cash flow
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Fin. Debt (incl. accrued interests)
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Net debt (cash)
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14
Business Plan
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Net debt (cash)
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15
Business Plan
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Appendix
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EBITDA
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Excess cash flow
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Net debt (cash)
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16
Business Plan
Appendix
P&L
() - FY 2015
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May
Jun
Jul
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Sep
Oct
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Revenues
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Cost of goods sold
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Gross profit
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SG&A
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Lease rentals
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EBITDA
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D&A
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EBIT
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Grants
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Financial expenses
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Profit before tax

Corporation tax
Net income
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-0
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17
Business Plan
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Cost of goods sold
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Gross profit
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SG&A
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Lease rentals
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EBITDA
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D&A
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EBIT
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Grants
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Financial expenses
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Profit before tax
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-0
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Corporation tax
Net income
18
Business Plan
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Appendix
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Revenues
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Gross profit
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SG&A
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Lease rentals
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EBITDA
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D&A
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EBIT
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Grants
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Profit before tax
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-0
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Corporation tax
Net income
19
Business Plan
Appendix
Balance sheet
() - FY 2015
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ASSETS
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Dec
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Intangible assets
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Financial assets
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Total fixed assets
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Inventory
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Trade receivables
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Other receivables
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Cash
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TOTAL ASSETS
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Financial debt
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Accrued interests
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Total Debts
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Paid in capital
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Director loan
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Investment grants
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Retained earnings
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Total Equity
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20
Business Plan
Appendix
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() - FY 2016
Appendix
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ASSETS
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Dec
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Intangible assets
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Financial assets
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Total fixed assets
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Inventory
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Trade receivables
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Other receivables
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Cash
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TOTAL ASSETS
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Trade payables
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Financial debt
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Accrued interests
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Total Debts
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Paid in capital
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Director loan
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Investment grants
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Retained earnings
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Total Equity
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Business Plan
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Intangible assets
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Financial assets
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Total fixed assets
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hidden
hidden
hidden
hidden
hidden
hidden
hidden
Inventory
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Trade receivables
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Other receivables
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Cash
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
TOTAL ASSETS
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden

Trade payables
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financial debt
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Accrued interests
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total Debts
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Paid in capital
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Director loan
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Investment grants
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Retained earnings
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total Equity
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
23
Business Plan
Appendix
Cash flow statement

() - FY 2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
EBITDA
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in inventory
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financial expense
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
-0
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Grants
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Investing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
New borrowings
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Capital raise
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Dividend
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in cash
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Corporation tax
24
Business Plan
() - FY 2016
Appendix
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
EBITDA
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in inventory
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financial expense
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
-0
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Grants
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Investing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
New borrowings
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Capital raise
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Dividend
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in cash
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Corporation tax
25
Business Plan
() - FY 2017
Appendix
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
EBITDA
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in inventory
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financial expense
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
-0
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Grants
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Investing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
New borrowings
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Capital raise
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Dividend
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Financing Cash Flow
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Change in cash
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Corporation tax
26
Business Plan
Appendix
Personnel plan
Personel plan () - FY 2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Employee 1 - Average employer

cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employee 1 - FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employee 1 - Employer cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employer cost / FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total employees (FTE)
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total employer cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
27
Business Plan
Appendix
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employee 1 - FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employer cost / FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total employer cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
28
Business Plan
Appendix
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employee 1 - FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Employer cost / FTE
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
Total employer cost
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
hidden
29
Business Plan
Appendix
30

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Business Plan

Business plan created with

Products and Services................................................................................................................. 3

Cash flow statement................................................................................................................ 24

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Products and Services

Products and Services

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

hidden Fixed assets

hidden Startup expenses

hidden Total uses

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Cost of goods sold

Profit (loss) on disposal

Profit before tax

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Projected Cash Flow

Change in account receivables

Change in account payables

Change in fiscal and social debts

Gross Operating Cash Flow

Net Operating Cash Flow

Acq. of fixed assets

Disposals of fixed assets

Investments in financial assets

Disposals of financial assets

Investing Cash Flow

Financing Cash Flow

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Projected Balance Sheet

Total fixed assets

Total short-term assets

LIABILITIES & EQUITY

Fiscal and social debts

TOTAL LIAB. & EQUITY

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Free cash flow

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Free cash flow

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Cash available for debt service

Excess cash flow

Fin. Debt (incl. accrued interests)

Net debt (cash)

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Cash available for debt service

Excess cash flow

Fin. Debt (incl. accrued interests)

Net debt (cash)

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Cash available for debt service

Excess cash flow

Fin. Debt (incl. accrued interests)

Net debt (cash)

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com

Cost of goods sold

Profit (loss) on disposal

Profit before tax

CONFIDENTIAL- business plan created on www.thebusinessplanshop.com