ShezanInternationalFINANCIALRESULTFORTHEYEAR

ENDED30/06/2011
Company
Shezan International
Shezan International
Shezan International
Shezan International
Shezan International
Shezan International
Shezan International
Shezan International

Date
Time
Announcement
03-Oct-1111:31:45FINANCIAL RESULT FOR THE YEAR ENDED 30/06/2011
03-Oct-1111:31:45DIVIDEND = 75%(F)
03-Oct-1111:31:45PROFIT/LOSS BEFORE TAXATION RS. IN MILLION 210.602
03-Oct-1111:31:45PROFIT/LOSS AFTER TAXATION RS. IN MILLION 140.602
03-Oct-1111:31:45EPS = 23.43
03-Oct-1111:31:45ANNUAL GENERAL MEETING WILL BE HELD ON 29/10/2011
03-Oct-1111:31:45BOOK CLOSURE FROM 22/10/2011
03-Oct-1111:31:45BOOK CLOSURE TO 29/10/2011

Shezan International Limited is a Pakistani beverage corporation and manufacturer.

Since its inception in 1964, Shezan has produced various products including soft drinks, juices,
ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and
employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan
Mango', a mango juice drink popular in Pakistan.
Contents
[hide]

1 History

2 Production

3 Products

4 Controversy
o

4.1 Shezan products ban

4.2 Attacks

5 References

6 Sources

7 External links

History[edit]
Shezan International Limited' was incorporated on May 30, 1964. Shezan International Limited was
conceived as a joint venture by the Shahnawaz Group, Pakistan and Alliance Industrial Development
Corporation, United States in 1964.[2]

Production[edit]
Shezan remains amongst Pakistans largest food processing units, having developed and installed
the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation
with the permission of the Government of Pakistan. In 198081, a separate unit was installed
in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in
1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was
decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the
authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS
TRADERS LTD are the authorized importer and distributors. They carry all the import and
distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.

Products[edit]
Near the end of 2008, Shezan introduced an energy drink brand

[4]

to Pakistan. This launch coincided

with concentrated efforts to gain larger market share in Karachi. Its induction in

[5]

early 2009 was

part of those efforts. Another effort was the 2008 event "Juice Day", arranged in PAF Museum.

Controversy[edit]
Shezan has been the frequent target of controversy due to the religious affiliation of its owners.
Several campaigns led by religious conservatives have in the past targeted Shezan, calling for its
boycott, and subsequent ban.[citation needed]
Amongst these groups are Khatme Nubuwwat, who have openly called for Muslims to boycott the
company and its beverages, declaring on its website and pamphlets:
"...The notorious Shezan drink factory is owned by Qadiyanies (derogatory term for Ahmadis).
Economically this factory is the backbone for the Qadiyanies. This company supplies the 'Petrol' for
the vehicle of false prophet hood..."[6]

Shezan products ban[edit]

In 2012, campaigns by traditionally conservative Islamic groups found a more liberal voice, amongst
these were lawyers from Lahore Bar Association (Asia's biggest bar association)[7] and Punjab
University students, who also called a boycott to the Ahmadi-owned company and a ban of its
products on their premises.[8] Following protests from students, there was an unofficial ban placed on
Shezan products at Punjab University.[9] Soon thereafter, The Lahore Bar Association also banned
Shezan products from its premises and subordinate court complexes, threatening tough actions
against anyone found buying the drink. The move came as 100 lawyers unanimously voted for the
ban on Shezan drinks and products.[10]
In the same year, six shops owned by the company were destroyed, and a company worker hurt. [11]

Attacks[edit]
As a consequence of the numerous initiatives to boycott Shezan products in systematic AntiAhmadiyya campaigns, several attacks have been recorded against Shezan factories. In June 2010,
unidentified assailants stormed a Shezan factory after which high-explosive bombs were detonated
that left four dead, and many injured;[12] that came weeks after an attack on two Ahmadiyya
mosques during Friday prayers left 94 Ahmadi worshipers dead and 120 injured.