Professional Documents
Culture Documents
Submitted to:
JOSELITO A. QUINTO, MBA
Submitted by:
BUENAVENTURA JR., ARIEL B.
TABLE OF CONTENTS
Strategic Management Paper for SME
Page 1 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Introduction ..............................................................................................
Page 3
Business
Profile
..............................................................................................
Page
4
Business Assessment
..................................................................................
Page 6
Vision and Mission Evaluation
..........................................................
Page 6
Financial Assessment
......................................................................
Page 9
SWOT Analysis
..................................................................................
Page 16
Strategic Conclusions
..................................................................................
Page 32
Strategic Recommendations
......................................................................
Page 33
Reference
................................................................................................
Page 37
Page 2 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
I.
INTRODUCTION
Page 3 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Company Profile
Services
Freight is also another thing that Farias Transit caters to, customers leave
their packages and sends them from Manila to Ilocos and vice versa. The
packages that they send include cartons, sacks, boxes and simple letters.
II.3
Company History
Page 4 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Mission Statement
II.5
Vision Statement
Page 5 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
II.6
Management
The management team is composed of the brothers and sisters of the late
Federico Farias and his wife Remedios Dreyer Castro who happened to be
the
Ilocos
Norte
governor, mayor and representatives of the destination city of Laoag. From
the operation up to the finance position, farinas siblings manage to take part
and make their parents hardwork paid off. Rodolfo Farias (Chief Executive
Officer), Roger Farias (Auditor), Michael Farias, Chevylle Farias (Finance
Manager), Rudy Farias and Ria Farias are the top management team of the
company, they are operating the company together with their husbands and
wives and with their descendants (Rizalina Farinas Favi HR Manager).
Business Assessment
III.1
Page 6 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
5. Does the statement identify the values that link with the
organizations purpose and act as beliefs with which
employees can feel proud?
Total Score: 14
Score Interpretation:
More than 15
= Exceptional
10 15
bracket.
= Average
Page 7 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
1. Answer: YES. From its mission up to its vision, the company is directed to
its objective of giving the services for the sake of its customer. The first part
of its mission talks about the convenience and comfort of its customer but
the great thing is that they will execute it in connection with the provision of
giving a competitive edge in their chosen course of business. Further,
obviously the target of the company is for the betterment of the country as a
whole.
2. Answer: YES. All the three bullets in its mission, the company provides its
stakeholder their what is ought to do thing in running its operation. They
make sure that primarily, their doing business for the sake of its stakeholder
mainly for their benefits from state of the art buses to the most convenient
travel experience.
3. Answer: Somewhat. You may dont see the definition of business domain in
the statement but upon digesting the whole statements, you can conclude
that the purposes/goals themselves of coming up and running the business
are the reasons why the customers/passengers would want to take the
services the company has to offer. Thats why the company directed the
statement majority for the sake of its stakeholders.
4. Answer: Yes. Explicitly wise, the company had mentioned the very purpose
of running its business and primarily it is to serve the people with their
competitive edge among any other land transportation companies. Visible on
its first bullet on its mission statement, the company made use of words like
providing competitive edge in the Provincial Land Transportation, use of
state of the art Buses, Amenities and Equipments, etc. And all of these are
served for the convenience of its passenger themselves.
Page 8 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
directing their people towards their plan. It can be viewed on the first part of
the mission statement (while the other two are more focused with the
intention of the company) where they discussed the hows of the company
in achieving its primary goal to provide state of the art services.
8. Answer: Somewhat. The answer is patterned to number 5 question wherein
the employees are bound by the values that are link to the companys
objective. With these, they can assess themselves if there are pushing
themselves to their limit. And if they are complying with the companys rules
and values.
9. Answer: Somewhat. Although it is not directly shown, we can view that the
company aims to give us a glimpse of what they are up to and what is the
nature of their services and operation. This we can see in the vision that
Filipino advancement can be achieved through Filipino effort.
10. Answer: Yes. The statement is obviously readable and not just that, it
does not contain any jargon kinds of words for an easy understanding though
some parts need to be impliedly thought of due to its implicit delivery.
III.2 Financial Assessment
Page 9 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Page 10 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
III.2.2Financial Assessment
III.2.2.1
Leverage ratio
Page 11 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
III.2.2.2
Liquidity ratio
Page 12 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Current Ratio
Current Ratio = *(Current Assets / Current Liabilities)
*based on 2012 financial position (latest possible
basis)
(28,840,290.24 / 498,408.15) = 57.86
The current ratio of Farias transit is 57.86 based on 2012 data which implies
a positive outcome because it means that the liquidation of all of a
company's current assets to meet all of its current liabilities is highly possible.
But we should also have to look for the company in a going concern manner
principle of accounting. It's the time it takes to convert a company's working
capital assets into cash to pay its current obligations that is the key to its
liquidity. In a word, the current ratio can be also "misleading" if not seen
thoroughly. In this case, everything is fine since the company has only few
sources of its current liabilities inclusive of tax payable.
Acid test Ratio / Quick Ratio
Quick Ratio = *(Cash & Cash Equivalents + Short-term Investment +
Accounts Receivable)
Current Liabilities
*based on 2012 financial position (latest possible basis)
(22,787,490.24 / 498,408.15) = 45.72
The basics and use of this ratio are similar to the current ratio in that it gives
users an idea of the ability of a company to meet its short-term liabilities with
its short-term assets. Plus the idea of removing those items which could not
generate cash easily and may be in the form of inventory, since the current
ratio is insignificantly higher than that of the quick ratio, it would only mean
that the company is not much dependent on its inventory, the fact, that the
company is a transit company offering transportation service, it is truly
obvious that current and quick ratio yields with a not so much of high
Page 13 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
variance. It does not need to stock large quantity of inventories in the first
place.
III.2.2.3
Profitability Ratio
Gross Margin
GM%= (Gross Profit / *Net Revenue) x 100%
*Sales and Revenue can be used interchangeably
(11,999,325.48 / 50,644,089.84) x 100% = 23.69%
Gross margin tells you about the profitability of your goods and services. It
tells you how much it costs you to produce the product or to render services.
In this case, for every peso in transportation revenue, you earned about 24
cents (rounded up) in profit but spent about 76 cents to make it. Good for the
company since they are already earning more than one-fourth of the
companys total cost since 24cents/76cents is about 31.5%.
Operating Margin
OM% = (Operating Profit / Net Revenue) x 100%
Page 14 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
percentage since 13cents/76cents is only about 17.1% of cost and almost half
of earnings.
Return on Asset
ROA = (Net Income / Assets) x 100%
(648,854.77 / 113,702,271.24) x 100% = .57%
Return on Assets simply measures how effectively the company produces
income from its assets. This scenario only means that you generate .57 cents
of income for every peso your company holds in assets. It is quite
unattractive in the eyes of the management as well as in the eyes of the
investors since there is a relatively low return on assets because it can be a
possible indication of poor corporate health. A future falling ROA is a sure sign
of trouble around the corner, especially for growth companies. Striving for
sales growth often means major upfront investments in assets, including
accounts receivables, inventories, production equipment and facilities. A
decline in demand can leave an organization high and dry, and overinvested
in assets it cannot sell to pay its bills. The result can be financial disaster.
Return on Equity
ROE = (Net income / Average Stockholders Equity)
(648,854.77 / 106,212,769.065) = .006 or .6%
The higher or lower return on equity doesnt necessarily mean
that the better or poorer the company performance is, for a certain
bracket percentage may be. The ROE tells common shareholders how
effectively their money is being employed. Peer company, industry and
Page 15 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
overall
market
comparisons
are
appropriate;
however,
it
should
be
SWOT Analysis
III.3.1
Strengths
Wi-Fi.
Decreased operating expense by 5.78% from 2011 to 2012 is a
Page 16 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
trust the Farias Transit. It started 1941, for 73 years the company has
established its name in the public transportation industry.
III.3.2
Weaknesses
productivity.
According to Ms. Soniata, until today Farias Transit is still operating on
a manual based system. Their business operations are still being checked
and recorded manually. This is a major weakness because operating manually
is time consuming and if the manual record book is lost data will be
completely lost. Not having a marketing officer is a major weakness of
Farias Transit. It is necessary to have marketing officer especially Farias
Transit has a high rivalry of competitors. Farias without marketing officer will
encounter poor targeting and less responsive to customer needs and wants.
Page 17 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Opportunities
Construction
of
expressway
connecting
North
Luzon
passengers will be benefited from having 2 trips and will now be sliced-down
to
one
straight
trip.
substitute
world
crude
to
oil
prices
the
it.
country
will
be
Threats
Page 18 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Asean Integration 2015 - While turning the ASEAN region into a "single
market and production base" will bring more business and employment
opportunities into our plate (in this case, more bus company will soon arise
and will bring threat not only to the company for having much more
competitors but also to the country as a whole because of possible increase
rate of smoke emission)-and even give us economic leverages in the world
market-this also comes with substantial threats to our outsourcing industry's
steadfast growth over the past few years. With looming ASEAN integration by
2015, the Philippines may be staring at the competition eye to eye as our
Asia-Pacific neighbors try to cut a big chunk off our offshore operations and
outsourcing services in the highly competitive free market. With these, there
is a possibility that the neighboring countries will inject transportation
services since there is already an existing mainstream that other ASEAN
countries like China, Malaysia and Japan have a much higher technology than
that of our country has to offer.
III.5
External Analysis
III.5.1 Political - Legal Segment
Citra Central Expressway- President Benigno Aquino III gave the green light to
Citra Central Expressway Corporation to begin constructing the P26.5-billion
expressway to connect the North Luzon Expressway (NLEX) and South Luzon
Expressway (SLEX). Aside from this new expressway, the DOTC is also
pursuing the construction of the Tarlac to La Union Expressway (TPLEX) and
the widening and improvement of the Batangas expressway (STAR), Abaya
said.1
Relevance:
Construction will start in the second quarter of 2014 and is expected to
be finished in three years. In 2016, this will be an opportunity for Farias
Transit to expand their services in the Southern provinces. The alternative
1 http://www.gmanetwork.com/news/story/328450/economy/business/palaceapproves-p26-5-b-skyway-connecting-nlex-and-slexr
Strategic Management Paper for SME
Page 19 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
2 http://www.philstar.com/headlines/2014/01/06/1275577/manila-clark-bullettrain-pushed
Strategic Management Paper for SME
Page 20 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
3 http://www.philstar.com/headlines/2013/12/19/1269779/bonds-buscompanies-proposed
Strategic Management Paper for SME
Page 21 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Bargaza said the LTFRB should follow what local government units
have been requiring business establishments before they are issued business
licenses and permits.4
Relevance:
The proposal mandatory installation of closed circuit television cameras in
buses will be a threat for Farias Transit if soon implemented. As of December
2012, Farias Transit has 68 buses on services; therefore there will be a great
expense for Farias in installing CCTV. Failure to accomplish the mandatory
installment of CCTV will affect Farias because they will have problems in
their business license and permit that will cause delay in operation and profit
loss.
III.5.2
Economic Segment
Nominal
US
201
201
201
201
201
201
201
201
202
202
105.
105.
105.
102.
100.
100.
99.6
99.1
98.7
97.0
99.2
97.7
93.2
90.8
89.0
87.3
85.6
84.0
76.2
Dollars
Real 2005 87.6
US
Dollars
Source: World Bank Commodity Forecast Price data, October 2013
Figure 1.1
4 http://www.mb.com.ph/solon-urges-ltfrb-to-require-buses-to-install-cctvs/
Strategic Management Paper for SME
Page 22 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
120
100
80
60
Nominal Dollars
Real US Dollars
40
20
0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2025
5 http://knoema.com/yxptpab/crude-oil-prices-forecast-long-term-to-2025data-and-charts
Strategic Management Paper for SME
Page 23 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
For the Philippines, inflation is seen to settle at 4.2 percent in 2013, 3.8
percent next year before slowing down to 3.5 percent for both 2015 and
2016.
We see continued appreciation of the peso. For this year, it will likely hit
37.50 (against the dollar), underpinned by continued inflows in this part of
the world, Tan said. Peso-dollar exchange rate is forecast to reach 35:$1 in
2014, 40:$1 in 2015 and 41:$1 in 2016.7
Actual
Figure 1.2
8
7
6
5
4
GDP
Inflation
2
1
0
2012
2013
Table 1.2
2012
2013
GDP
7.3 (3Q)
7.0 (3Q)
Inflation Rate
3.0 (3Q)
4.1 (3Q)
Forecast
6 http://www.interaksyon.com/business/78761/world-bank-cuts-ph-growthforecast-for-2013-2014-on-typhoon-impact
7 http://www.philstar.com/business/2013/02/01/903356/achieve-8.5-growthtarget-2016-phl-must-move-value-added-chain
Strategic Management Paper for SME
Page 24 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Figure 1.3
8
7
6
5
4
GDP
Inflation
3
2
1
0
2014
2015
2016
Table 1.3
2014
2015
2016
GDP
6.5
7.1
6.5
Inflation Rate
3.8
3.5
3.5
Relevance:
The forecasted gross domestic product and inflation rate for 2014 up to 2016
is a minor opportunity for Farias Transit. The positive rate of GDP from 2014
to 2016 and decreasing inflation rate from 2014 to 2016 will likely result to
increase profit in all industries.
Actual
Figure 1.4
Page 25 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
50
40
30
20
10
0
2012
2013
Table 1.4
Peso-
Dollar
2012
2013
42:$1
42:$1
Exchange Rate
Source: national statistics coordination board8
Figure 1.5
42
41
40
39
38
37
36
35
34
33
32
2014
2015
2016
8 http://www.nscb.gov.ph/stats/pesodollar.asp
Strategic Management Paper for SME
Page 26 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Table 1.5
Peso-Dollar
Exchange
2014
2015
2016.
35:$1
40:$1
41:$1
Rate
Relevance:
The Increasing value of dollar against peso is a threat for Farinas Transit
because when the peso goes down, prices of commodities go up especially
petroleum, therefore the price of petrol goes up and the fare of public
vehicles goes up as well. Therefore affecting the average Filipino greatly who
cannot afford the rise of public fares. In addition there would also be less
income for the company and therefore restraining their budget.
III.5.3
Social Segment
Page 27 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
withdrawal
of
potential
foreign
investments,
missed
business
Technological Segment
Transport App
Department of Transport and Communication in partnership with the
Metro Manila Development Authority and Cebu City Government, will host
the first national transport app development competition. WebGeek is
present and actively participating in this event. Everyone is invited and
convened to develop application based on two new kinds of open data; first is
made publicly available by the agencies and second is concerning location
and service information as well as traffic incident streams in Manila and Cebu
City. By a 3-month development period participants will work with volunteer
mentors to build innovative solutions for the transportation challenges. 11
10 http://www.mb.com.ph/metro-manila-traffic-costs-p140b-a-year/
Strategic Management Paper for SME
Page 28 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Page 29 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
tracking, a bus company can certainly serve its clients better. Getting reports
of a vehicles route can help the user track arrivals and departures. By
providing accurate and verifiable proof of services, its a valuable tool for
reviewing routes and frequency of stops, which can help a company
streamline operations and run more efficiently. 13
GPS tracking also delivers accurate, up-to-date mapping with traffic
conditions. Some GPS solutions have partnered with trusted resources such
as Google Maps, which provides zoom capabilities all the way down to street
level. Dispatchers can use this information to adjust routes if necessary, help
drivers avoid delays or make last-minute changes to service.
GPS fleet tracking can also help improve security and safety for drivers
and passengers alike. Example a bus go missing for whatever reason, GPS
can help a company recover it and any on board equipment quickly. Some
systems even offer features that send an alert if a vehicle is used during offhours. If the bus goes off its route at any time, the system will know. And in
the unlikely but not undocumented event that a bus has been stolen, there
isnt a faster way to track it down.14
Relevance:
Integrating GPS tracking system would increase security and safety,
reduce fuel costs, and improve customer service. This could be an
opportunity for Farias Transit to provide better service and attract
customers.
Hybrid bus
Hybrid bus technology is similar to that used in hybrid cars and trucks, with
13 http://www.masstransitmag.com/article/10453259/gps-monitoring-keepsbuses-on-track?page=1
14 http://www.masstransitmag.com/article/10453259/gps-monitoring-keepsbuses-on-track?page=2
Strategic Management Paper for SME
Page 30 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
15
Relevance:
As of January 2014, the hybrid bus in the Philippines is only available in
Makati City.16 The trend of Hybrid transportation is not yet adopted by
provincial bus line operators because of high cost for using that technology
and its more advisable to use it in a short distance travel. Another thing to
consider is the location and building of charging station for hybrid buses.
Time will tell how far manufacturers can go to improve emissions and to
develop hybrid transit buses in long distance travel, while lowering the
overall cost of the buses which would attract investors greatly therefore
creating an opportunity.
15 http://archive.is/7uc2
16 http://www.mb.com.ph/six-hybrid-buses-ply-makati-city/
Strategic Management Paper for SME
Page 31 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
III.5.5
Environmental Segment
Senate Bill no. 164 introduced by Senator Trillanes IV, entitled Electric,
Hybrid and Other Alternative Fuel Vehicles Incentives Act of 2013. Its an act
providing
incentives
for
the
manufacture,
assembly,
conversion
and
Importation of electric, hybrid and other alternative fuel vehicles, for other
purposes.17
The Senate bill no. 164 will grant fiscal and non-fiscal incentives for the
importation and manufacture of electric, hybrid and other vehicles that use
alternative sources of energy such as, but not limited to, solar, wind,
hydrogen fuel cell, compressed natural gas or liquefied natural gas, methane
and liquefied petroleum gas. Manufacturers and assemblers will be exempted
from paying and duties, as well as value-added tax for purchase and
importation of raw materials, spare parts, components and capital equipment
used in the manufacture or assembly of AFVs for nine years. 18
Relevance:
This bill will promote the widespread use of hybrid and vehicles using
alternative fuels in the country in order to protect the environment and
reduce the effect of global warming. This senate bill will somehow reduce the
problem of manufacturers in terms of cost in importing and producing hybrid
vehicles. This will only create an opportunity for Farias Transit if the prices of
hybrid vehicles will be affordable and the problem in charging station will be
resolved.
Senate Bill no.26, introduced by Senator Pia Cayetano entitled
"Sustainable Transportation Act of 2013. Its an act promoting sustainable
and alternative modes of transportation and other mobility opportunity to
17 http://senate.gov.ph/lisdata/1599013227!.pdf
18 http://gotecotech.com/philippine-senate-approve-alternative-fuel-vehicleact/
Strategic Management Paper for SME
Page 32 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
The
bill
mandates
the
Department
of
Transportation
and
Strategic Conclusion
19 http://senate.gov.ph/lisdata/1583413072!.pdf
20 http://www.thelobbyist.biz/congress-news/item/230-sustainable-masstransport-seen-as-solution-to-country%E2%80%99s-traffic-woes
Strategic Management Paper for SME
Page 33 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
V.
Strategic Recommendation
V.1Marketing
Page 34 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
The following are the possible marketing strategies that Farias Transit may
execute; Printed Materials, Branding of the System, Bus Stops, Signage and
Facilities Coordinated Marketing.
Printed Materials
Fariass route-by-route maps are good. They are drawn to scale,
include stop locations and highlight major time points and destinations.
Although they are prepared in color and are available in color on-line and on
bus stop signs, they are printed and distributed to the public in black and
white in the quarterly Headways publication. Route maps could be enhanced
with the inclusion of more landmarks, additional street names (for some
minor cross streets), locations of TVMs and other resources, and by improving
the visibility of stop locations (dots) on the routes, which make it difficult to
discern whether the dot references an inbound or outbound stop, or both.
Farias system wide map could be more useful. In most communities, the
system wide map is one of the most important tools for understanding how
the routes work together to allow someone to travel from origin to
destination.
Branding the System, Bus stops, Signage, Facilities
Farias brand identity is their opportunity to position the company and
service to their ideal customer or client. From the logo to their web site and
encompassing print work as well, the brand identity gets built piece by piece.
This is the most important component of creating the companys graphic
look. A strong logo is a memorable mark that reflects the personality of the
company; this is also applicable in terms of modifying the overall look of the
bus stops, signage and its facilities. And we cant overstate how critical it is to
get it right. Thus, the company should think of the most remarkable way of
imposing and creating an outstanding branding system which could lead
them to outwit and outplay their competitors in terms of marketing
themselves.
Page 35 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Coordinated Marketing
With
todays
fast-paced,
hypercompetitive
marketplace
business
scenario, the company should find ways on making themselves distinct from
the others. In this age of self-service, customers are being overwhelmed in a
sea of choices. In most markets theres so much product traffic that
messages never get a chance to seep into customers consciousness. Given
the current environment of the company, they must (1) put their money
where their mouth is (2) think big picture. Firstly, put all the pieces in place to
deliver on your promises. Make your unique image not only believable but
also real. Secondly, Use your coordinated campaign to inspire an emotional
reaction in customers. Make your brand part of their psyche. Powerful ideas
are best communicated with bite size chunks of information and simple,
compelling images, after that is the only time when the company should
combine the ideas to create much larger picture of it.
V.2
Operations
The fact that the company has the relatively lowest rate of bus
accident compare to its competitors, we can view the operation of Farias
transit as a good one. But upon scrutiny, there is a possibility that the
problem would arise in some other cases such as at the end of the
passengers. So firstly, the very primary thing to do is HOLD (Have the
Operations Limit the Dilemma) and by this the company has to consistently
process the maintenance of bus engines and the internal condition of each
bus (from the doorstep up to the seats). This will safeguard the passengers
trip from having an accident in all cases, because with good and secured
buses, chances of having a dilemma are very remote. Secondly, the
passengers may demand things that would slow down the operation or worse
comes to worst will stop the operation on that day. For example, there are
some passengers that may demand for a room temperature air condition or
those who are experiencing dizziness when riding an air-conditioned bus in
which could not be favorable to all other passengers. Remedy is to neglect
the demand or to communicate with those passengers and try to convince
them that it is not favorable to all other passengers or refund the payment
Strategic Management Paper for SME
Page 36 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
and continue with the operation. To avoid circumstances like this, the
company should have ordinary buses for those people who felt unease in
riding air-conditioned bus to separate them to those who want to be in airconditioned ones.
V.3
V.4
Since the company has already reach halfway its objective in terms of
development because of its wifi on board, comfort room inside the buses and
spacious deluxe type buses, the only thing that the company is lacking in all
of its buses is high technology monitoring, CCTVs are only installed in its
office as well as in waiting areas in front of it and so in order for them to be
sure that every passengers safety is lock and stock, they shall be installing
also cameras inside their buses. Installation of CCTV cameras in all
buses the company would not want to receive any violent reactions coming
from their customers whether because of the fault on their part or on the part
of the customers and with other customers such as theft, brawl, negligence
etc. Letting them know that there are installed CCTV cameras would inhibit
them from doing such actions because proof will be provided having installed
these cameras on each bus. Further, the company can now monitor the bus
for maintenance and locating purposes.
Strategic Management Paper for SME
Page 37 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
V.5
Human Resources
Information Technology
The company should create their own website and not just an account
on twitter and facebook. We all know that these two sites are helpful in terms
Page 38 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
Reference Material:
David, F. R. (2012). Strategic Management: Concepts and Cases 13th Edition.
PearsonEducation South Asia Pte. Ltd.
Internet Sources:
1. http://en.wikipedia.org/wiki/Fari%C3%B1as_Transit_Company
2. http://www.gmanetwork.com/news/story/328450/economy/business/pal
ace-approves-p26-5-b-skyway-connecting-nlex-and-slexr
3. http://www.philstar.com/headlines/2014/01/06/1275577/manila-clarkbullet-train-pushed
4. http://www.philstar.com/headlines/2013/12/19/1269779/bonds-buscompanies-proposed
5. http://www.mb.com.ph/solon-urges-ltfrb-to-require-buses-to-installcctvs/
6. http://knoema.com/yxptpab/crude-oil-prices-forecast-long-term-to2025-data-and-charts
7. http://www.interaksyon.com/business/78761/world-bank-cuts-phgrowth-forecast-for-2013-2014-on-typhoon-impact
8. http://www.philstar.com/business/2013/02/01/903356/achieve-8.5growth-target-2016-phl-must-move-value-added-chain
9. http://www.nscb.gov.ph/stats/pesodollar.asp
Strategic Management Paper for SME
Page 39 of 40
NATIONAL UNIVERSITY
College of Business and Accountancy
10.http://www.abs-cbnnews.com/nation/12/17/13/ph-34-deaths-daily-dueroad-crashes
11.http://www.mb.com.ph/metro-manila-traffic-costs-p140b-a-year/
12.http://webgeek.ph/dotc-philippine-transit-app-challenge/
13.http://publictransport.about.com/od/Transit_Technology/a/TransitApps.htm
14.http://www.masstransitmag.com/article/10453259/gps-monitoringkeeps-buses-on-track?page=1
15.http://www.masstransitmag.com/article/10453259/gps-monitoringkeeps-buses-on-track?page=2
16.http://archive.is/7uc2
17.http://www.mb.com.ph/six-hybrid-buses-ply-makati-city/
18.Http: //senate.gov.ph/lisdata/1599013227!.pdf
19.http://gotecotech.com/philippine-senate-approve-alternative-fuelvehicle-act/
20.Http: //senate.gov.ph/lisdata/1583413072!.pdf
21.http://www.thelobbyist.biz/congress-news/item/230-sustainable-masstransport-seen-as-solution-to-country%E2%80%99s-traffic-woes
22.http://en.wikipedia.org/wiki/List_of_bus_companies_of_the_Philippines
23.http://en.wikipedia.org/wiki/Fari%C3%B1as_Transit_Company
24.http://phys.org/news/2013-03-businesses-revenue-socialmedia.html#jCp
Page 40 of 40