ORGANISATIONAL

AM HONDA
ANGADIPURAM
MANAGEMENT
MALAPPURAM

STUDY

VISHNU KT
LEAD COLLEGE OF
LCANMBA145

Name & Location:

AMHonda, 294 A, NH 213Angadippuram Kerala, 679321

Brief historical perspective:

It began operations in 4th October 2004. A.M. HONDA is the authorized dealership for Honda
Motorcycles & Scooters (India) Limited.A.M. HONDA is located at Angadipuram and has
branches in Tirur, chemmad, Kondotty, Manjeri and a Pre Delivery Inspection (PDI) in
Thirurkad. The same management have newly opened their new branch in palakkad under the
name AM WINGS HONDA in April 2014 A.M. HONDA emerged as the all-India runner up for
overall excellence in 2010-11 and was awarded for the same in the All India Dealer Conference
held at Bangkok in March 2011. During the span, the company was able to get recognized as the
south Indias No.1 dealer many times. AM Honda is actually the sister concern of AM Motors
(Authorized Maruthi dealer in south India). The Team AM Honda is very well reputed for the
team work. They address the other employee by calling san instead of sir or any other forms.
In Japanese San means a term of Respect.

Production/ Service Rendered:

Authorized Honda 2wheeler Dealer, sales, &service (registration, vehicle periodic servicing,
insurance renewal)

Unit Head, Specified functional Areas & Heads of each function

CEO

Jamsheed KM

Dy. CEO

Jashir KM

General Manager

Mansoor Ali

IT & PDI Manager

Mohammed Ali

Sales manager

Amjath

Service Manager

Haris

Spare Manager

Sreenath

Manjeri BM

ShahanasBabu

Tirur BM

Iqbal Mohammed

Chemmad BM

Nadeem

Organizational Structure
CEO

Dy. CEO

GM

SALES
MANAGER

IT & PDI
MANAGER

KONDOTTY BM

HR
MANAGER

TIRUR BM

SERVICE
MANAGER

CHEMMAD BM

SPARE
MANAGER

MANJERI BM

Here, GM is taking care of the Accounts department. All these 5 managers will be working in the
Head Office, ie Angadipuram. But they all have to do a periodic monthly visit to the branches as
well as need to report the shortcomings to the Dy. CEO. The respective manager is responsible
for the controlling and monitoring of their respective department ie sales manager will be
looking forward the things related to sales of the 4 branches. Even tough the same management
is owning AM WINGS in palakkad, the managers are different.

Turnover of the company

6CRORES

Total human strength of the company

340 as on 13/6/2014

Categories of employees.
Accounts
GM
Sen. Accountant
Accountant
Cashier

Manager HR & Audit

HR & Audit Asst.

Sales Manager
Showroom Manager
Showroom.Executive
Team Leader
Marketing Officer
Receptionist

Service section
Under service manager,
Ast.Service Manager
CRM
Serv. Accountant
Ser. Reception
CRE
Ast. Works Manager
works Manager
Accident In charge
Mechanic
Mechanic/Trainee
Painter
Teflon

Ser. Advisor
Floor Supervisor
Ser. Advisor
Ser. Advisor/Trainee
FQI
PDI Co-ordinator
Floor Controler
House Keeping
Security
Washing
Painter Helper

Spare Manager
Ast. Spare Manager
Spare In Charge
Branch Co-Ordinator
Counter In charge
Spare Asst.

The abbreviations that are used in the table are :

CRM- Customer Relations Manager
FQI- Final Quality Inspector
PDI- Pre Delivery Inspection
CRE- Customer Relations Executive
HR policies of management

An employee is eligible to take one leave in a month

If he/she has not taken the leave in a month it can be carried forward to next month till
December.

In December 31st balance eligible leave will be encashed or carried forward as per the
discretion of management.

For taking leave, leave application must be submitted to HR department after getting
signature from departmental head/Br head. In case of sick or emergencies like funeral
employee should inform the functional head and should submit the application
immediately after leave.

Those who are not submitted the leave application will be considered as ABSENT and his
salary will be cut off for two days.

Which all labour contract and number of employees

At present no contract is there.
Product, by product
The product they are selling is HONDA two wheelers, which is supplied by HONDA. The
product can be divided into 2.
1. Motor bikes
2. Scooters

In bike segment, they have

1. Dream Neo - the 110 CC bike, which gives a mileage of 74 kmpl. It comes with 3
variants priced between Rs 42000 and 46000.
2. Dream Yuga- the 110 CC bike, which gives a mileage of 72 kmpl. It comes with 3
variants priced between Rs 48000 and 51000.
These 2 models ie Dream Yuga & Dream Neo are the 2 target models of Honda.
3. CB Shine - the 125 CC bike, which gives a mileage of 65 kmpl. It comes with 3 variants
priced between Rs 50000 and Rs 57000.
4. CB Unicorn - the 150 CC bike, which gives a mileage of 65 kmpl. It comes only in one
variable, priced Rs 67000.
5. CB Trigger- the 150 CC bike, which gives a mileage of 65 kmpl. . It comes with 3
variants priced between Rs 69000 and 78000.
6. CBR 150R- the 150 CC racing model bike, which gives a mileage of 50 kmpl. . It comes
with 2 variants priced between Rs 1,20,000 and 1,22,000.
7. CBR 250R- the 250 CC racing model bike, which gives a mileage of 42 kmpl. . It comes
with 5 variants priced between Rs 1,57,000 and 1,92,000.
now into the scooter :
1. Activa I- the 110CC scooter mainly focus on ladies comes with only one variant and
price is Rs 47000.
2. Activa the 110CC scooter( Indias largest selling two wheeler) mainly focus on both
gents & ladies comes with only one variant and price is Rs 49000.
3. Activa 125- the new entry, a 125 CCscooter, comes with 2 varients and priced between
Rs 56,000 and 61,000.
4. Dio - the 110CC scooter mainly focus on teenagers comes with only one variant and price
is Rs 47000.
5. Aviator the 110 CC scooter mainly focus on gents category comes with 2 varients.
Priced between Rs 58000 to Rs 62000.
Honda is stating a milege of 60kmpl to all the scooters
All the price will change according to the location
Price indicated here is ex. Show room price.
At present they are having a good product line to target all the segments. A total of 12 models are
there to satisfy the customers.

The models from honda are as follows :

Honda Aviator

Honda Activa 125

Honda Activa i

Honda Activa

Honda Dio

Honda CBR250

Honda CBR 150

Honda Unicorn

Honda Shine

Honda Dream Neo

Honda Trigger

Honda Dream Yuga

Tagline, ad
The Honda tagline i.e., power of dreams is used along with I enjoy, the quality, tagline of
AM.Honda
They themselves are using flex, news paper ads, magazine ads along with TV ads the Honda are
providing
Market share
In malapuram district there is one more Honda dealer i.e. UnirideHonda (showrooms at
malappuram & nilambur) the market share of the vehicles selling are nearly 70 %.
Process from Raw Material to Finished Products & Production System
The productions are done from the 4 factories in India and its transported to the showroom using
huge trucks. Its then unloaded to the PDI (Pre Delivery Inspection) centre in Thirukad (2Km
from Head Office). From there the extra fittings as well as checking are done before going to the
final customer.
Inventory System
FIFO method is followed here; the model which comes first will go first to the hands of the
customer.
Quality System
Honda itself is giving high priority to the quality aspect and as the dealer is not having any role
in the production aspect, in case of final product they are not doing anything, but during the time
of service they are giving much importance.

Technology &its upgradation

In case of service equipments they are upgrading their machineries during certain intervals.
Manpower Development Activities
For new employees
There will be induction training for half day.
For Existing Employees
Training programmes will be there once in every two month will be there for the sales people,
for the service people there will not be that much training

System of Outsourcing /Sub Contracting

No such outsourcing work, in case of recruitment they are contacting Stair Jobs, green HR
solutions, etc
Planning Function:
1. Budgeting
Done in every year
2. Annual Targets for Production, Sales etc.
12000 units sales per year
3. Monitoring of target decided up on.
Monthly incentive is calculated on the basis of the targets achieved.
4. Any other annual/ half yearly/ quarterly planning done.
Yes, according to the situation. Whenever the management feels that the revenue from that
particular side is dropping, they will be doing.
VI. Marketing set up:
Done by 5 marketing executives, they will be undertaking activities like
1.
2.
3.
4.

Road shows
Canopy
Free check up camp
Institutional visits

5. Demo van displays, etc

VII. Any other special systems / practiced by the Unit Procedures in Finance/ Accounting,
Materials / Inventory etc
Finance tally software for all the branches
Inventory in case of spares and service DMS software (Dealer Management system) is there to
control as well as monitor the stock and sales.
VIII. Industrial Relations:
Relationships with employee insurance firms, advertisement firms, securities, system
maintenance etc.
1. Standing orders/Services Rules
N/A
2. Management Union Relations
There is no workers union there
3. Overall nature of Management Union Agreements/ Settlements
A Very well coordinated as well as good team work is there.
Any other System/ Procedure/ Function which created curiosity in you
Yes .It was during 2013 August the sales went very low and it touched to a recorded low of 621
units. Then a lot of internal reshuffling and marketing activities are done.

Contact Details
Subhasree MN
HR manager
9895400111