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CHRISTOPHER PAUL MOORE

+1-401-868-7824
cmoore0207@gmail.com
@c_paul_moore

Coventry, RI 02816
www.linkedin.com/in/christopherpaulmoore/

EXECUTIVE PROFILE
Business leader with over ten years experience in domestic and international population health
management infrastructure, product development/management, network development, vendor relationship
management, and strategic planning.
Domestic and international program and project innovator with over 10 years of global and domestic
product and program development and implementation, population health management, health
management services, and cross-functional project management experience in the mobile health
(mHealth), health care and financial services sectors within Fortune 100 and Global 500 health care
Companies.
EMPLOYMENT EXPERIENCE
Senior Director, Product Strategy & Execution
Physicians Interactive; Reading, MA

Contract
2014

Managed mobile product development, vision, and roadmap, for physician to patient (P2P) product platform

Using pragmatic methodology, developed thorough business case for P2P platform opportunity in
United States, Canada, Europe and Australia
Defined product vision with emphasis on targeted value propositions specific to payers, ACOs, and
retail pharma centered on solutions to pain points including MU-II, quality metrics, medical loss ratio
(MLR) calibration and Triple Part Aim
Oversaw all phases of the development process using agile methodology from idea conception, to
wireframes and prototyping, to design and implementation
Managed team located offshore for product releases, technical implementation and delivery
Defined user stories and specs, led daily scrums, and executed product sprint releases to meet required
technical deadlines
Led integration team for development of patient portal workflows with market-leading payer platform
Analyzed multiple electronic medical record (EMR) companies and structured API builds that connect
with their workflow for P2P product platform
Managed product marketing related activities, including positioning of products, tracking competitive
intelligence and developing sales materials
Defined integration strategies across other product lines within Physicians Interactive (eSampling,
Physician Feedback, eCouponing, EMR/electronic health record integration, patient community portals)

Senior Director, Strategic Business Initiatives


Aetna International; Hartford, CT

2011-2014

Managed and executed initiatives that promote and support organizational strategy for the adoption of population
health management, adherence and expatriate health management solutions

Tianjin (China) population health management infrastructure:


o Led product infrastructure build and managed multi-layered project team of 25 individual
contributors, focused on priority deliverables and timetables to secure multi-million dollar
municipal bid for Tianjins Binhai New Area HIE/HIT initiative

Strategic product and program management for Americas region:


o Managed product and program initiatives for regional P & L from vision to release
reviews/retrospective and with direct accountability for impact to SG&A
o Through a facultative arrangement with Financial Services Commission, obtained approval to
allow Aetna products to be sold on-shore in target Caribbean nations; increased revenues by
12% YOY
o Developed Latin America specific FI individual and group plans (LACP) through
broker/consultant as well as plan sponsor feedback and external research; regional growth of
13% in year one, alone
o Program SME for Health Management Services (HMS) value-added solutions
o Directed the development of population health solutions pilot for third-party
administrators (TPAs) and Provincial Health Systems in Canada, including user
experience mapping, for adherence to outpatient prescriptions not fully covered by
provincial plans
o Identified need, developed business case, and received senior leadership approval, funding
for tri-lingual Latin America focused service center, which opened in September 2013
Increased retention of LatAm book of business from 87% to 94% since inception
o Developed strategic road maps and user experiences for execution of targeted medical and
ancillary sales and retention initiatives in key countries of Brazil, Mexico, Colombia, Peru,
Chile and Canada via high-impact verticals
Trained Sales Directors and Account Managers on identified verticals,
including support materials and how to sell against our competitors
research
Identified gaps in competitor profiles; developed and executed on disruption strategy to present
M & A plan or to generate new business; upsell/cross-sell revenue
Managed the day-to-day relationship with internal business partners throughout Enterprise
(i.e., International IT, Emerging Businesses, Legal, Network, Underwriting, Regulatory, and
Marketing)

Assistant Vice President; Global Strategy, Operations, Marketing & Communications (Americas);
The Royal Bank of Scotland Group, plc; Boston, MA
2010-2011
Developed solutions tied to capital technology investment through market penetration, abandonment based on
RBS five-year strategic plan

Managed comprehensive market analysis to determine market penetration and market


abandonment models proposed through business case, based on Royal Bank of Scotland Group
five-year strategic plan
Ran multiple external-facing prospect and client-facing lead generation and retention campaigns which
generated over $1.5 million dollars in incremental, overall campaign revenue
Product manager for solutions tied to capital technology investment; five year revenue projection over
$11.2 million

Senior Strategic Marketing Manager


UnitedHealthcare; Warwick, Rhode Island

2005-2010

Led marketing strategy, operations and campaign management in Northeast region and the Carolinas
(Commercial, Community and Government (Medicare/Medicaid) plans) through integrated campaign planning,
development, launch and evaluation tied to annual growth and retention goals

Managed product launches from go-to market planning to market rollout in largest revenue
generating market ($9bn+), resulting in average 17% membership increase per year for small group
and middle market
Led project management for direct mail campaigns, generating over $8.5 million dollars in
incremental campaign revenue and ROI at or above 102.3%, on average

Managed external communications to over 12,000 physicians, brokers and members per publication:
broker manuals, physician reference guides and pharmaceutical bulletins

MetLife; Warwick, RI
Marketing Specialist

2002-2005

Implemented and led evaluation of sales operations processes and marketing communications for East Coast and
Central regions.

Managed broker appointment process for the two highest-grossing sales regions in the United States
Developed process improvements to increase agency production on a state-by-state basis
o Reduced licensing and appointment process by two business days
Managed Corporate Marketing Yellow Pages program, which generated seven to ten insertion order
requests per day

Newberry Public Relations; East Providence, RI


Account Coordinator

2000-2002

Supported President and account management within firm; identified growth and retention strategies

Proposed to leadership via business case, and managed marketing audits as upsell by the agency;
increased agency revenue by 11%
Managed multiple press conferences for agency: Alzheimer's Association-Rhode Island Chapter,
Brooks Pharmacy Ocean State Marathon, Rhode Island International Film Festival, and Literacy
Volunteers of America-Rhode Island
Developed and led sponsorship program for Team 88 Racing, a start-up NASCAR-eligible racing
team-secured four major sponsorships from local vendors for the 2001 season
EDUCATION

Master of Arts, Emerson College; Boston, Massachusetts


Concentration: Integrated Marketing Communication

2004

Bachelor of Arts, Rhode Island College; Providence, Rhode Island


Concentrations: Communications (Public Relations) and Film Production

2001

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