Monday January 18, 2010

The Local Market SAN JUAN CAPISTRANO,

Executive Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 824,900 ≠≠
Asking Price Per Square Foot $ 291 ±+
The median list price in SAN JUAN CAPISTRANO, CA 92675 this Average Days on Market (DOM) 252 ==
week is $824,900.
Percent of Properties with Price Decrease 26 %
Percent Relisted (reset DOM) 5%
Inventory has been decreasing lately but the Market Action Index is
falling also. With days-on-market climbing, these are relatively Percent Flip (price increased) 3%
negative implications for the market. Median House Size (sq ft) 3000
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 4.0
Median Number of Bathrooms 2.5

Supply and Demand Market Action Index Strong Buyer's 18.3 ≠≠

The market has been consistently cool for several weeks. Demand ±+ No change == Strong upward trend ≠≠ Strong downward trend
level are low relative to the available inventory. It's a Buyer's
market and prices continue to fall. Look for a persistent shift in = Slight upward trend ≠ Slight downward trend
Market Action before prices plateau or begin to rise again.

Price
Market Action Index Again this week in this zip code we see a downward notch for
prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a
persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.50 - 1.0
Top/First $ 2,650,000 5700 acre 5.0 4.5 20 37 0 1 344 Most expensive 25% of properties

0.25 - 0.50
Upper/Second $ 1,139,110 3775 acre 4.0 3.5 18 38 2 2 245 Upper-middle 25% of properties

4,501 -
Lower/Third $ 549,450 2238 6,500 sqft 4.0 2.5 33 38 3 2 235 Lower-middle 25% of properties

Less than
Bottom/Fourth $ 272,400 1244 4,500 sqft 3.0 2.0 37 38 3 1 188 Least expensive 25% of properties

Pickford Escrow and the Escrow Firm

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