Professional Documents
Culture Documents
To address the upcoming changes throughout our stores, including the additi
Frequency or timeline
At the start of the change process and following up with monthly updates.
Stakeholders/Audience
Purpose
To make employees and shareholders aware of the new directions the compa
Communicator
Message
As a company, JC Penney has been faced with a downturn in our revenue and
Author
The CEO and the Board of Executives with the help of the Human Resources
Delivery method
measure
This will be measured in the way that these plans are carried out on the fron
Megan Purdy
res, including the additions of specialty stores and discontinuing our coupons and discount pricing.
ew directions the company is heading in and to prepare all involved for the future changes that will additionally
nturn in our revenue and stock values while facing the challenge of keeping up with our competition. Our goal a
carried out on the front lines in the stores and how the employees implement these changes in the day to day
d discount pricing.
th our competition. Our goal and our aim is to regain our position as a contender in the retail market and gain n
ese changes in the day to day business in the stores as well as measuring it by the return profits we hope to see
il market and gain new consumers as well as bring back our old consumers that may have left us. We will build
ave left us. We will build on the strategy and idea of developing a 'store within a store' in hopes to gain new con
in hopes to gain new consumers and a wide variety in demographics as well as growing in our online market. W
g in our online market. We will be discontinuing our coupons and discount pricing and focusing on being a retai
focusing on being a retailer with 'always low prices' with no bargaining or price guessing.
Topic
Frequency
Audience
Purpose
Communicator
Message
Author
Delivery
Measure
communication?
me of the officer/change agent, for example, the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc.) Yo
d? (i.e. email/phone conference/in person, etc.)
essfully conveyed the information?