Professional Documents
Culture Documents
Product
Proposal
A/W 2015
N0567112
Tutor: Jo Orourke
Table of Contents
04
06
08
12
CustomerProfile
Intro/Aims
Business/Social
EconomicTrends
S.W.O.T
16
18
22
28
32
Trends
ColourPalettes
Collection
RangePlan
CostingSheets
38
40
42
45
Conclusion
ImageReferences
Bibliography
WordCount
PG2
Intro / Aims
Fig 2 - Lea Bridge (Wikimedia, 2010)
History
John Smedley is a brand that
puts heritage into all that
they do. Starting 230 years
ago in 1784 by John Smedley and Peter Nightingale,
The two men constructed a
spinning mill factory in Derbyshire, United Kingdom
that, to this day, still acts as
the main factory for the
brand. As years went on, the
business was passed down
through the Smedley family
who still owns the company.
The brand is known for its
hand finished, fine-gauge
knitwear in luxury materials.
The company continues to
keep with its family culture
and values just as they were
in 1784.
Aims
Quote
- Matthew Pike
PG4
Customer Profile
Fig 3 - Brand Watch: John Smedley (MFM, nd)
1st
2nd
the
of 30-45,
and the
3rd
being 50-65.
Meet Gemma
.
She is 32 years old. Gemma enjoys exclusivity and hand crafted items when it
comes to her clothing. Her friends and
family describe her style as simplistic,
sophisticated, and timeless. Although her
image is not everything to her, She is willing to spend the money to look as good as
she feels.
John Smedley offers Gemma an extensive
selection of handmade knitwear. With a
broad range of styles and colours, John
Smedley is Gemmas favorite place to shop.
Demographics
Age:
Income:
30 - 45
37,000 - 40,000
Gender:
Occupation:
Female
Family Size:
Education:
1- 4
Ethnic Background:
All Ethnic Backgrounds
Home Ownership:
PG6
Business/Social
Economic Trends
Fig 5 -Made in England (John Smedley, 2014)
PG8
New Zealand
addressing
Animal Cruelty
The
Luxury
Decline
According to Holly Ellyatt,
Assistant Producer at
CNBC, The luxury market
in 2014 has taken a hit but
has not completely gone
off the radar. According to
the article Luxury goods
and EM: Bruised but not
beaten, a reason as to why
the luxury market is
declining could be based
on the rising level of travellers. The article used the
example of Chinas declining luxury market and
discovered that the rising
level of travelling has been
a great impact.
Ellyatt states
PG10
SWOT ANALYSIS
Fig 8 - John Smedley Christmas Basket (Pinterest, 2014)
TRENGTHS
Broad range of products
Colour options
EAKNESSES
Competitors pricing
Brick-and-mortar expansions
Brand recognition
Brand/Advertising
PPERTUNITIES
REATS
PG12
STRENGTHS
WEAKNESSES
Breadth of Range
Depth of Range
John Smedleys depth to their range is extensive. Their garments come in
colour combinations of 9-19 with the average piece having 13 options.
Branding/Advertising
John Smedleys biggest weakness is their branding and advertising. Because of the lacking quality to their branding and
advertising, this allows competitors to reach a larger audience
and gain more brand recognition.
Luxury Materials
John Smedley only uses high quality yarns to produce their garments. The
yarns they use consist of merino wool, cotton, cashmere, and silk and
blends of these.
Global Presence
John Smedley has only one retail store on Brooke Street in London,
England. Although they do not have a great deal of retail stores, they do
sell their brand in 29 different countries across the globe and online.
OPPORTUNITIES
THREATS
Competitors Pricing
Brick-and-Mortar Expansions
Although John Smedleys online presence is their
specialty, an opportunity rests on expanding into
brick-and-mortar stores. By expanding, the brand
could have an opportunity to magnify their customer base.
Advertising
John Smedleys advertising lacks compared to their
competitors. This opportunity could have an immense growth to their brand recognition and sales
volume.
Brand Recognition
John Smedleys biggest threat is their brand recognition. Because of their lack of advertising and
brick-and-mortar stores, the biggest way they allow
for new consumers is through word of mouth. By tapping into these missed opportunities, their brand
recognition will surely rise.
PG14
TRENDS
Fig 10 - Press Day (Chase Bond, 2011)
PG16
Colour Palettes
Fig 21 - Feather Cycles FX John Smedley (Cyclesexif, 2012)
PG18
Collection
AW
autumn/winter
2015
JOHN SMEDLEYS
BEST SELLERS
In John Smedleys Womens A/W 2013-14 collection, the best sellers were
appointed to the classic Susan boat neck (In colours Midnight, Black,
Snow White, Bunny, Papaya, Spanish Pink, Jade, and Lunar Blue), the Mora
turtle neck (In colours Black, Charcoal, Silver, Midnight, and Macadamia),
the Bela (In colours White, Pumpkin Flower, Silver, Black, Charcoal, Navy,
Spanish Pink, and Firecracker) and Betty (In colours Charcoal, Macadamia,
Spanish Pink, and Firecracker) cardigans, the Ellipse scarf (In colours Midnight and Espresso), and the Josslyn hat (In colours Black, Midnight, and
Silver). Because these styles were so popular with John Smedleys Women
clientele, the Womens A/W 2014-15 collection will react to this by taking
the previous design and enhancing it to new demands.
The following four styles will be enhanced:
Mora: The Mora turtle neck will be enhanced by lowering the neck line
slightly so the tip of the garment will fall mid-neck on the customer (also
known as the nock turtle neck). Will also be done in a smaller gage.
Bela: The Bela cardigan will be enhanced by adding a belt to the design to
give the customers the option of closing the garment.
Ellipse: The Ellipse scarf will be enhanced by looping the beginning and
end yarns together to make an enclosed scarf (also known as a circle
scarf ).
Josslyn: The Josslyn hat will be enhanced by taking off the pompom on
the tip of the hat. The original Josslyn hat will be readded to the Womens
A/W 2014-15 collection again.
PG20
INTRODUCTION TO
COLLECTION
John Smedleys A/W 2015 collection is comprised with a mix of
fashion trends along with the classic Smedley feel. This collection
has been carefully designed with inspiration taken from runways,
our past definitive heritage styles, and the cold England climate.
The colours and shades have been wisely handpicked to appeal
to the John Smedley customer. The creativeness behind the hues
has been taken from vibrant fruits and muted earth tones.
The following is the A/W 2015 full preview
Season:
A/W 2015/16
Style Number:
Angela
Fit:
Slim Fit
Size:
S, M, L, XL
Gender:
Womens
Gauge:
30
Details:
Knee length, slim fit, ribbed neck,
cuffs, and trim, 30 gage dress.
Care:
t8BTIBU$VTJOHOPO
biological, bleach free
detergent
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron slightly
damp, using a hot iron
t6TFUIFTUFBNPSMPXTFUUJOH
XBSNJSPO
t'PSESZJSPOJOHVTFBEBNQ
cloth to avoid glazing
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
100% Merino Wool
Season:
Size:
A/W 2015/16
S, M, L, XL
Style Number:
Gender:
Penelope
Womens
Fit:
Gauge:
Slim Fit
25
Details:
Knee length, panelled front,
added full belt, 25 gage cardigan.
Care:
t)BOEXBTIBU$VTJOHOPO
biological, bleach free
EFUFSHFOU4NFEMFZHBSNFOU
XF
recommend:
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron, using a
cool iron
tSpecialist Dry Cleaning Only
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
Wool & Cashmere Blend
Colours:
Colours:
In John Smedleys past collection, there have been 3 different wool dresses designed; Nemo, Raya,
and Dawn. In the A/W 15/16 collection, Angela has been designed to taper into the naturel waist and
extended the neckline to a mock turtle neck.
As previously stated, the Bela cardigan will be enhanced in the A/W 15/16 collection. The new design
will now be called Penelope. Penelope will be enhanced by added a belt to the design so that
consumers will have an option of closing the garment.
PG22
Season
Size:
A/W 2015/16
S, M, L, XL
Style Number:
Gender:
Hannah
Womens
Fit:
Gauge:
Easy Fit
25
Details:
Knee length, collar neck, ribbed
cuffs, button down, double front
pocket, 25 gage coat.
Care:
t8BTIBU$VTJOHOPO
biological, bleach free
detergent
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron slightly
damp, using a hot iron
t6TFUIFTUFBNPSMPXTFUUJOH
warm iron
t'PSESZJSPOJOHVTFBEBNQ
cloth to avoid glazing
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
100% Merino Wool
Colours:
A coat has been added to the A/W 15/16 collection. The new design will be called Hannah. Hannah is
designed as a long wool cardigan that will hit consumers knee length. A collar neckline, zipper front
along with 5 buttons, and 2 pockets on either side of the front of the garment.
Season
A/W 2015/16
Size:
S, M, L, XL
Style Number:
Megan
Fit:
Easy Fit
Gender:
Womens
Gauge:
25
Details:
Collared neck, double armhole,
zippered 25 gage poncho.
Care:
t8BTIBU$VTJOHOPO
biological, bleach free
detergent
t5VSOUIFHBSNFOUJOTJEFPVU
to protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron slightly
damp, using a hot iron
t6TFUIFTUFBNor low setting
warm iron
t'PSESZJSPOJOHVTFBEBNQ
cloth to avoid glazing
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
100% Merino Wool
Colours:
A poncho has been added to the A/W 15/16 collection. The design will be named Megan. Megan is
designed with a collar neckline and two arm holes in the front to allow consumers so move without
hassle like capes tend to do. Megan will have a zip up front.
Season
Size:
A/W 2015/16
ONE
Style Number:
Gender:
Brianna
Womens
Fit:
Gauge:
Slim Fit
30
Details:
long, rolled back edge, 30 gage
gloves.
Care:
t8BTIBU$VTJOHOPO
CJPMPHJDBM
CMFBDIGSFF
detergent
t5VSOUIFHBSNFOUJOTJEFPVUUP
QSPUFDUUIFPVUFSTVSGBDF
t%SZBXBZGSPNIFBU
t3F-TIBQFBOEJSPOTMJHIUMZ
EBNQ
VTJOHBIPUJSPO
t6TFUIFTUFBNPSMPXTFUUJOH
XBSNJSPO
t'PSESZ ironing use a damp
DMPUIUPBWPJEHMB[JOH
t'PSNPSFJOGPSNBUJPOZPV
TIPVMEDIFDLUIFDBSFMBCFM
GPVOEJOTJEFZPVSHBSNFOU
Fabrics:
Season
Size:
A/W 2015/16
S, M, L, XL
Style Number:
Gender:
Lanie
Womens
Fit:
Gauge:
Easy Fit
25
Details:
'VMMZGBTIJPOTTIPVMEFST
SJCCFE
DVGGTBOEUSJN
HBHFWOFDL
TXFBUFS
Care:
t8BTIBU$
t8BTIEBSLBOEMJHIUDPMPVST
separately
t1SFGFSBCMZESZGMBUBOETUPSF
GMBU
t3F-TIBQFBOEJSPOTMJHIUMZ
EBNQ
VTJOHBIPUJSPO
t'PSNPSFJOGPSNBUJPOZPV
TIPVMEDIFDLUIFDBSFMBCFM
GPVOEJOTJEFZPVSHBSNFOU
Fabrics:
100% Sea Island Cotton
Colours:
Aggie and Bridgette are the past John Smedley glove designs. Both were simple but came in multiple
colours. In the A/W 15/16 collection, Briana has been designed with 2 different stitching patterns to
give texture to the design and also has been elongated to keep our consumers warmer.
Lanie has been readded to the A/W 15/16 collection as it is a staple John Smedley garment. New
colours will be added to give consumers more choice.
PG24
Season
Size:
A/W 2015/16
S, M, L, XL
Style Number:
Gender:
Kristen
Womens
Fit:
Gauge:
Slim Fit
30
Details:
Fully fashioned shoulders, roll
neck, ribbed cuffs, 30 gage mock
turtle neck.
Care:
t8BTIBU$VTJOHOPO
biological, bleach free
detergent
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron slightly
damp, using a hot iron
t6TFUIFTUFBNPSMPXTFUUJOH
XBSNJSPO
t'PSESZJSPOJOHVTFBEBNQ
cloth to avoid glazing
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
Season
A/W 2015/16
Style Number:
Zoay
Fit:
Slim Fit
Size:
S, M, L, XL
Gender:
Womens
Gauge:
30
Details:
4MJNGJU
SJCCFEXBJTU
EPVCMFGSPOU
pockets, 30 gage skirt.
Care:
t)BOEXBTIBU$VTJOHOPO
biological, bleach free
EFUFSHFOU4NFEMFZHBSNFOU
XF
recommend:
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron, using a
cool iron
t4QFDJBMJTU%SZ$MFBOJOH0OMZ
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
Wool & Cashmere Blend
Colours:
As previously stated, the Mora turtle neck will be enhanced in the A/W 15/16 collection. The new
design will now be called Kristen. Kristen will be enhanced by lowering the neck line to fall mid-neck
(the mock turtle neck). Kristen will also be done in a lower gage.
A wool skirt has been added to the A/W 15/16 collection. The new design will be called Zoay. Zoay is
designed as a A-line skirt with added pockets on either side of the front. Zoay has a ribbed band that
tapers to the naturel waist of the consumers.
Season
Size:
A/W 2015/16
ONE
Style Number:
Gender:
Veronica
Womens
Fit:
Gauge:
Slim Fit
30
Details:
Full fashioned, ribbed cuff, 30
gage hat.
Care:
t)BOEXBTIBU $VTJOHOPO
biological, bleach free
EFUFSHFOU4NFEMFZHBSNFOU
XF
recommend:
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron, using a
cool iron
t4QFDJBMJTU%SZ$MFBOJOH0OMZ
t'PSNPSFJOGPSNBUJon you
should check the care label
found inside your garment.
Fabrics:
Wool and Cashmere Blend
Colours:
Season
Size:
A/W 2015/16
ONE
Style Number:
Gender:
Carlyn
Womens
Fit:
Gauge:
Easy Fit
24
Details:
Fully fashioned, looped as one, 24
gage scarf.
Care:
t8BTIBU$VTJOHOPO
biological, bleach free
detergent
t5VSOUIFHBSNFOUJOTJEFPVUUP
protect the outer surface
t%SZBXBZGSPNIFBU
t3F-shape and iron slightly
damp, using a hot iron
t6TFUIFTUFBNPSMPXTFUUJOH
XBSNJSPO
t'PSESZironing use a damp
cloth to avoid glazing
t'PSNPSFJOGPSNBUJPOZPV
should check the care label
found inside your garment.
Fabrics:
Wool and Cashmere Blend
Colours:
As previously stated, the Josslyn hat will be enhanced in the A/W 15/16 collection. The new design will
now be called Veronica. Veronica has been designed with 2 stitching patterns. Unlike Josslyn, Veronica
will not have a pompom added to the tip of the hat.
As previously stated, the Ellipse scarf will be enhanced in the A/W 15/16 collection. The new design
will now be called Carlyn. Carlyn will be enhanced by looping the beginning and end yarns together
to make an enclosed scarf.
PG26
Range Plan
Fig 23 - SS 12 (Pinterest, 2011)
Assortment/Range Plan
John Smedley
A/W 2015/16
Collection
Style #:
Description:
Basic/Core
Fashion Trend
S M L XL
Cost Price
Margin %
Selling Price
Total Spent (Coat)
Angela
Taper naturel waist, knee length
merino wool dress.
Fashion
Penelope
Classic cardigan with additional
belt in wool and cashmere blend.
Basic
Hannah
Mens inspired coat with front
pockets/buttons in wool.
Basic
Megan
Full fashioned cape with front
armholes in Merino wool.
Fashion
Brianna
gloves with ribbed trim
in Merino wool.
Basic
516,700
567,500
623,750
525,000
103,500
PG28
Assortment/Range Plan
John Smedley
A/W 2015/16
Collection
Style #:
Description:
Basic/Core
Fashion Trend
S M L - XL
Cost Price
Margin %
Selling Price
Total Spend
(Cost)
Lanie
Classic V neck with ribbed cuffs in
100% Merino Wool.
Basic
Kristen
Mock turtle neck and ribbed
cuffs in Merino wool.
Basic
Zoay
A-line skirt with ribbed waist in
wool and cashmere blend.
Fashion
Veronica
Classic ribbed band hat in
100% Merino wool.
Basic
Carlyn
Looped wool scarf in
Merino wool.
Fashion
343,200
371,200
300,000
161,000
133,300
PG30
Costing Sheets
Fig 24 - Made in England (John Smedley Pinterest, 2014)
Jan 15 2015
Style #:
Angela
Currency:
Department:
Women's
Season:
A/W 2015/16
SRP:
195.00
FOB Costs:
NZ Merino Wool (0.38kg)
CM Cost
Knitting
Cutting
Linking
Washing
Examine
Finishing
Package
Total
Manufacturing Cost
Total CMT Cost
Total Cost
QTY
132.30
per
per
Weight
kg
50.24
SMV
2.4 mins
30 sec
45 sec
1 hour
1.5-2 mins
3-8 mins
30-1min
Cost/SM
0.1083*2.4
0.1083/2
0.1083/4*3
1040/4000
0.1083*2
0.1083*3
0.1083/4*3
Cost
0.26
0.05
0.08
0.26
0.22
0.32
0.08
1.27
Trim Item
Buttons
Zippers
Care Labels
Swing Tickets
Hangers
Total trim Cost
Currency Exchange
Cost
$0.04
$0.03
$0.18
$0.25
0.16
See Appendix A
for
references and equations
50.40
1.27
51.67
PG32
Jan 15 2015
Style #:
Carlyn
Currency:
Department:
Women's
Season:
A/W 2015/16
SRP:
60.00
Weight
kg
Trim Item
Buttons
Zippers
Care Labels
Swing Tickets
Hangers
Total trim Cost
Currency Exchange
FOB Costs:
NZ Merino Wool (0.09kg)
CM Cost
Knitting
Cutting
Linking
Washing
Examine
Finishing
Package
Total
Manufacturing Cost
Total CMT Cost
Total Cost
QTY
per
132.20 per
11.90
SMV
2.4 mins
30 sec
45 sec
1 hour
1.5-2 mins
3-8 mins
30-1min
Cost/SM
0.1083*2.4
0.1083/2
0.1083/4*3
1040/4000
0.1083*2
0.1083*3
0.1083/4*3
12.06
1.27
13.33
Cost
0.26
0.05
0.08
0.26
0.22
0.32
0.08
1.27
Cost
$0.04
$0.03
$0.18
$0.25
0.16
See Appendix B
for
references and equations
Jan 15 2015
Style #:
Kristen
Currency:
Department:
Women's
Season:
A/W 2015/16
SRP:
139.00
FOB Costs:
NZ Merino Wool (.27kg)
CM Cost
Knitting
Cutting
Linking
Washing
Examine
Finishing
Package
Total
Manufacturing Cost
Total CMT Cost
Total Cost
QTY
132.20
per
per
Weight
1kg
35.69
SMV
2.4 mins
30 sec
45 sec
1 hour
1.5-2 mins
3-8 mins
30-1min
Cost/SM
0.1083*2.4
0.1083/2
0.1083/4*3
1040/4000
0.1083*2
0.1083*3
0.1083/4*3
Trim Item
Buttons
Zippers
Care Labels
Swing Tickets
Hangers
Total trim Cost
Currency Exchange
Cost
$0.04
$0.03
$0.18
$0.25
0.16
See Appendix C
for
references and equations
Cost
0.26
0.05
0.08
0.26
0.22
0.32
0.08
1.27
35.85
1.27
37.12
PG34
Style #:
Lanie
Currency
Department:
Women's
Season:
A/W 2015/16
SRP:
115.00
FOB Costs:
NZ Merino Wool (0.25kg)
CM Cost
Knitting
Cutting
Linking
Washing
Examine
Finishing
Package
Total
Manufacturing Cost
Total CMT Cost
Total Cost
QTY
$132.20
per
per
Weight
1kg
33.05
SMV
2.4 mins
30 sec
45 sec
1 hour
1.5-2 mins
3-8 mins
30-1min
Cost/SM
0.1083*2.40
0.1083/2
0.1083/4*3
1040/4000
0.1083*2
0.1083*3
0.1083/4*3
33.21
1.27
34.32
Cost
0.26
0.05
0.08
0.26
0.22
0.32
0.08
1.27
Trim Item
Buttons
Zippers
Care Labels
Swing Tickets
Hangers
Total Trim Cost
Currency Exchange
Cost
$0.04
$0.03
$0.18
$0.25
0.16
See Appendix D
for
references and equations
PG36
Outcome
Fig 25 - Made in England (John Smedley Pinterest, 2014)
The John Smedley A/W 2015/16 is determined to gives its consumers the heritage and classic feel that they expect
from the brand, but also give them trend
based designs to keep up with the ever
changing fashion world. Bringing back
the 2014/15 best sellers was essential to
this autumn/winter collection to give our
customers their favourite staple styles in
this seasons new colours.
Throughout this report the inspirations,
visions, pricing, and full preview have
been layout out to give a sense of how
the brand has developed the range. Also,
this report has laid out the strengths and
weaknesses and the business/socioeconomic effects towards the John Smedley
company.
The consumers know John Smedley for
its hand finished, fine-gauge knitwear in
luxury materials and the A/W 2015/16
collection continues to provide just that.
PG38
Image References
Fig 27 - Made in England (John Smedley Pinterest, 2014)
Fig 1 - Clarke, P. (2012). Capsule/JohnSmedley. Available: https://www.behance.net/gallery/1798926/CapsualJohn-Smedley-website. Last accessed Jan 11 2015.
Fig 2 - Bevis, D. (2010). Lea Bridge. Available: http://commons.wikimedia.org/wiki/File:Lea_Bridge_-_John_Smedley_Mill_-_Factory_Shop.jpg. Last accessed Jan 11 2015.
Fig 3 - Wilson, P. (n.d). Brand Watch: John Smedley. Available: http://www.mensfashionmagazine.com/brand-watch-john-smedley. Last accessed Jan 11 2015.
Fig 4 - Mr, Style. (2011). N/A. Available: http://mrstyle1.blogspot.co.uk/2011/09/detalles-miss-universe-2011.html. Last accessed Jan 11 2015.
Fig 5 - Anon. (2014). Made in England. Available: https://uk.pinterest.com/pin/204773114277315520/. Last accessed Jan 11 2015.
Fig 6 - Anon. (2012). Down on the farm. Available: https://sfkfsfcfef.wordpress.com/tag/farm/. Last accessed Jan 11 2015.
Fig 7 - Chasar, M. (2013). N/A. Available: http://mikechasar.blogspot.co.uk/2013/05/the-rise-of-creative-reading-melissa.html. Last accessed Jan 11 2015.
Fig 8 - Anon. (2014). John Smedley Christmas Hamper. Available: https://uk.pinterest.com/johnsmedley/john-smedley-christmas-hamper/. Last accessed Jan 12 2015.
Fig 9 - John Smedley. (n.d). Brooke Street. Available: https://www.pinterest.com/pin/204773114277315220/. Last accessed Jan 11 2015.
Fig 10 - Charles, C. (2011). Press Day. Available: http://chasebond.blogspot.co.uk/2011/01/bryan-morel-pr-press-day-2010.html. Last accessed Jan 11 2015.
Fig 11 to 20 - Anon. (2014). Knitwear. Available: https://www.ssense.com/women?q=knitwear. Last accessed Jan 11 2015.
Fig 21 - Anon. (2012). Feather Cycles FX John Smedley. Available: http://www.cycleexif.com/feather-cycles-x-john-smedley. Last accessed Jan 11 2015.
Fig 22 - Anon. (2014). Cardigans. Available: http://www.johnsmedley.com/uk/aw14-bela-in-pumpkin-flower. Last accessed Jan 11 2015.
Fig 23 - Anon. (2012). SS 12. Available: https://uk.pinterest.com/johnsmedley/ss12-capsule-collection/. Last accessed Jan 12 2015.
Fig 24 - Anon. (2014). Made in England. Available: https://uk.pinterest.com/pin/204773114277050889/. Last accessed Jan 11 2015.
Fig 25 - Anon. (2014). Made in England. Available: https://uk.pinterest.com/pin/204773114277315511/. Last accessed Jan 11 2015.
Fig 26 - Anon. (2015). John Smedley Store. Available: http://www.officetwelve.com/work/repeat/. Last accessed Jan 11 2015.
Fig 27 - Anon. (2014). Made in England. Available: https://uk.pinterest.com/pin/204773114277315527/. Last accessed Jan 11 2015.
Fig 28 - Anon. (2014). Limited Edition. Available: https://uk.pinterest.com/search/pins/?q=john%20smedley%20bag. Last accessed Jan 14 2015.
Fig 29 - Anon. (2014). Made in England. Available: https://uk.pinterest.com/pin/204773114277050641/. Last accessed Jan 11 2015.
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References
Fig 28- Limited Edition (Pinterest, 2014)
Books
Dillon, S (2012). The Fundamentals of Fashion Management. Switzerland: AVA Publishing. 56.
Easey (2009). Fashion Marketing. 3rd ed. USA: Blackwell Publishing. 63-68.
Grose, V (2012). Fashion Merchandising. Switzerland: AVA Publishing. 46-49.
Munson, C (2014). The Importance of Coordinating Product Development with Supply Chain Planing in the Fashion Goods Industry. New jeresy: Pearson Education
Varley, R (2014). Retail Product Management. 3rd ed. New York: Taylor & Frauiser Group. 84-86.
Other
Anon., 2014. Tour with Anon, John Smedley Factory, Matlock, 15th October.
Claxton, S., 2015. Conversation with Stella Claxton, Dice Building, Nottingham trent University, 16th January.
Bibliography
Fig 29 - Made in England (John Smedley Pinterest, 2014)
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Anon. (2014). Bain & Companys 2014 annual global luxury study proclaims the rise of the consumer as luxury markets settle in for lower, but more sustainable long-term growth. Available:
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Anon. (2014). IMAGE & DESIGN LIBRARY. Available: http://www.wgsn.com.ezproxy.ntu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22pantone%22%2C%20%22block_markets%5B%5
D%22%3A%20%5B. Last accessed 07-12-2014.
Anon. (2015). Best Sellers. Available: http://www.johnsmedley.com/uk/catalogsearch/result/?q=best+sellers. Last accessed Jan 11 2015.
Baker, K. (2013). Largest class survey reveals polarised UK society and the rise of new groups. Available: http://www.uk.sagepub.com/aboutus/press/2013/apr/3_apr3.htm. Last accessed 16th
oct 2014.
Booker, Avery. (2014). Easing of US Visas for Chinese Travelers Heralds a Business Boom. Available: http://luxurysociety.com/articles/2014/11/easing-of-us-visas-for-chinese-travelers-heralds-a-business-boom. Last accessed 08-12-2014.
BBC. (2013). Huge survey reveals seven social classes in UK.Available: http://www.bbc.co.uk/news/uk-22007058. Last accessed 15th oct 2014.
Book, A. (2012). Umbro and John Smedley Olympic collaboration.Available: http://www.fashionising.com/clothing/b--umbro-john-smedley-olympic-collection-27399.html. Last accessed 17th
Oct 2014.
Braukmper, Tania. (2014). Fall / winter 2015 colour trends..Available: http://www.fashionising.com/trends/b--fall-2015-fashion-trends-autumn-winter-2015-fashion-75173.html. Last accessed
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Doughty, S. (2013). Are you a precariat, new affluent worker or elite? Study reveals there are now SEVEN social classes in the new jargon-filled British class system Read more: http://www.dailymail.co.uk/news/article-2. Available: http://www.dailymail.co.uk/news/article-2303333/Great-British-Class-Survey-reveals-UK-7-social-classes-Are-precariat-new-affluent-worker-elite.html.
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Dixon, H. (2013). Average middle class Briton earns 25,000 and drives a Ford. Available: http://www.telegraph.co.uk/lifestyle/9929998/Average-middle-class-Briton-earns-25000-and-drives-a-Ford.html. Last accessed 15th Oct 2014.
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Swing Tickets
Care Labels
Wooden Hangers
C.M Costs
Weight of Garment
Washing: 1 Hour
APPENDIX A - Angela
Cutting: 30 sec
Linking: 45 sec
Finishing: 3 8 mins
(Depending on
Buttons, collars, etc)
Equations
Washers Salary: =8 (hours/day) X 6.50 (wage)
=52 X 5 (days/week)
=260 X 48 (weeks/year)
=12,480
4000 garments per month
=1,040 (months salary) / 4000
=0.26 per garment
Mins to make garment
=4000 / 20 (days worked)
=200 (garments/day) / 8 (hours worked)
=25 (garments/hour)
=60 (mins) / 25
=2.40
Price to make garment
=6.50 (wage) X 60 (mins)
=0.1083 (wage/min) X 2.40 (mins to make)
=0.26 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 (wage/min) / 2
=0.05 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 / 4 (quarter mins)
=0.027075 X 3 (min quarters)
=0.08 per garment
Per Garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 X 2 (minutes)
=0.22 per garment
Per garment
Per garment
=0.027075 X 3(quarters)
=0.08 per garment
Weight of
x 132.20 = 1kg merino wool
Garment/Price
x Price for garment
=1 (kg) - .38 (weight)
=.62
=132.20 X .62
=81.96
=132.20 81.96
= 50.24
Mark-up %
x Retail Cost X 100
Retail
x 195.00 51.67 X 100
195.00
x 74% Mark-up
*Wages for workers are based on the minimum wage in the U.K
APPENDIX A
Swing Tickets
Care Labels
Wooden Hangers
C.M Costs
Weight of Garment
Washing: 1 Hour
APPENDIX B - Carlyn
Cutting: 30 sec
Linking: 45 sec
Finishing: 3 8 mins
(Depending on
Buttons, collars, etc)
Equations
Washers Salary: =8 (hours/day) X 6.50 (wage)
=52 X 5 (days/week)
=260 X 48 (weeks/year)
=12,480
4000 garments per month
=1,040 (months salary) / 4000
=0.26 per garment
Mins to make garment
=4000 / 20 (days worked)
=200 (garments/day) / 8 (hours worked)
=25 (garments/hour)
=60 (mins) / 25
=2.40
Price to make garment
=6.50 (wage) X 60 (mins)
=0.1083 (wage/min) X 2.40 (mins to make)
=0.26 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 (wage/min) / 2
=0.05 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 / 4 (quarter mins)
=0.027075 X 3 (min quarters)
=0.08 per garment
Per Garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 X 2 (minutes)
=0.22 per garment
Per garment
Per garment
APPENDIX B
Swing Tickets
Care Labels
Wooden Hangers
C.M Costs
Weight of Garment
Washing: 1 Hour
APPENDIX C - Kristen
Cutting: 30 sec
Linking: 45 sec
Finishing: 3 8 mins
(Depending on
Buttons, collars, etc)
Equations
Washers Salary: =8 (hours/day) X 6.50 (wage)
=52 X 5 (days/week)
=260 X 48 (weeks/year)
=12,480
4000 garments per month
=1,040 (months salary) / 4000
=0.26 per garment
Mins to make garment
=4000 / 20 (days worked)
=200 (garments/day) / 8 (hours worked)
=25 (garments/hour)
=60 (mins) / 25
=2.40
Price to make garment
=6.50 (wage) X 60 (mins)
=0.1083 (wage/min) X 2.40 (mins to make)
=0.26 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 (wage/min) / 2
=0.05 per garment
Price to make garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 / 4 (quarter mins)
=0.027075 X 3 (min quarters)
=0.08 per garment
Per Garment
=6.50 (wage) X 60 (mins/hour)
=0.1083 X 2 (minutes)
=0.22 per garment
Per garment
Per garment
APPENDIX C
Swing Tickets
Care Labels
Wooden Hangers
C.M Costs
Weight of Garment
Washing: 1 Hour
APPENDIX D Lanie
Equations
Washers Salary: =8 (hours/day) X 6.50 (wage)
=52 X 5 (days/week)
=260 X 48 (weeks/year)
=12,480
4000 garments per month
=1,040 (months salary) / 4000
=0.26 per garment
Cutting: 30 sec
Linking: 45 sec
Per Garment
Finishing: 3 8 mins
(Depending on
Buttons, collars, etc)
Weight of
Garment/Price
x
x
Per garment
Per garment
APPENDIX D
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