Market Sensing Framework:

Events under observations:

Unhygienic food conditions

Probability of occurrence = 4
Impact of event on product = Good

Utopia:

1: disaster
2: very dangerous
3: Bad

Watch out:

4: neutral
5: Good
6: very good
7: ideal

Utopia:

Filled Of dreams:

Watch out:

Impact

1234567

Utopia:

Danger:

Future Risks:

4
Probability of
Occurrence

Company Portfolio Comparison:

Produc
t
Gutcare

Active
Ingredients
Bifidobacteriu
m
Clostridium
Butyricum

Ecotec

Lactobacillus
acidophilus
LA-5
Bifidobacteriu
m BB-12
Lactobacillus
bulgaricus LBY27

Variants

Attributes

Positioning

Sachet
500mg price
42 per
sachet

Clostridium Butyricum
can kill and inhibit
several kinds of
pathogenic bacteria
such as shigella
dysentery, cholera
vibrio, E. coli

Anti
diarrheal
product

Treatment & Prevention

of Chronic and acute
Diarrhea of non-specific
origin, Antibiotic and
Travelers associated
diarrhea, also CoPrescribes with
antibiotics to minimize
the ecologic damage of
intestinal flora, can also
prescribed with O.R.S
,Chemotherapeutic
agents, Antivirals,
Antifungals,
Antiprotozoal,
Antidiarrheal Products.
Other indications
include Inflammatory
bowel disease,
Ulcerative colitis,
Chrohn disease,
Irritable bowel
syndrome and other
post-operative state.
ECOTEC is developed
according to WHO
guidelines, Under
Licensed from CHRHANSEN Italy.EU

Anti
diarrheal and
maintains the
intestinal
ecological
balance

Recurrent RTI,
Immunity
Enhancement, CoPrescribed with

Respiratory
tract
infections

Capsules
420mg price
25 per
capsule
Capsule
180mg(>1
billion CFU)
Price 40 per
capsule
Sachet 2gm
(>8 billion
CFU)
Price 50 per
sachet

Streptococcus
thermophilus
STY-31

Imutec

Bifidobacteriu
m BB-12
Lactobacillus

Sachet 1gm
(12 Billion
CFU)
Price 60 per

Uflora

rhamnosus,
LGG

sachet

Lactobacillus
rhamnosus

Capsule 1
Billion CFU

Lactobacillus
reuteri

antibiotics to minimize
the ecologic damage of
intestinal flora.
Treatment of Urogenital
Infections and Bacterial
Vaginitis (BV)

Urinary tract
infection

Competitors
Total Market Size of anti-diarrheal probiotic pharmaceuticals: 329,239,282 PKR.
1- Enflor
Market leader
Company: Hilton Pharma ltd
Market share: 40.94%
Growth rate: -5.59%
Variants:
Enflor Powder Sachet 250 mg 10 sachet per pack, price=48per sachet
Enflor Capsule 250 mg 10 capsule per pack, price=472per pack
Probiotic active ingredients: Saccharomyces boulardii
Attributes: Enflor was the first probiotic ever launched in Pakistan and one sachet of Enflor
contains approximately 5 billion alive cells. Used in Treatment of infectious and non-specific
diarrhea. ENFLOR can also be used in conjunction with oral re-hydration for the treatment of
acute diarrhea, Treatment and prevention of digestive complication of antibiotic therapy:
diarrhea, colitis and candidiasis, treatment and prevention of nasogastric-tube alimentation
diarrhea.
2- Gutcare
Company: Searle Pakistan ltd
Market share: 10.95%
Growth rate: 27.08%
Variants:
Gutcare Powder Sachet 500 mg 10 sachet per pack, price=42 per sachet
Gutcare Capsule 420 mg 12 capsule per pack, price=300 per pack

Probiotic active ingredient:

Bifidobacterium and Clostridium Butyricum
Attributes:
Acute diarrhea resulting from acute and non-specific infection intestinal flora in balance caused
by antibiotics and chronic liver disease and the related acute and chronic diarrhea and dyspepsia.
3- Enterogermina
Company: Sonafi Aventis Pakistan ltd
Market share: 10.94%
Growth rate: 351.58%

Variants:
Enterogermina suspension 5ml per unit, 20 units per pack, price=40 per suspension
Probiotic active ingredients:
Spores of multi antibiotic-resistant Bacillus clausii
Attributes:
Enterogermina is used to cure and prevent intestinal bacterial flora disorders. Enterogermina
restores the intestinal flora balance upset during treatment with antibiotics or chemotherapeutic
products, helping to correct consequent dysvitaminosis conditions (that is, anomalous vitamin
production and assimilation). Enterogermina 2 thousand million/ 5 ml oral suspension can also
be used in breast-feeding infants to cure acute and chronic gastrointestinal disorders caused by
intoxication or bacterial flora disorders with anomalous production and assimilation of vitamins.
4- Biflor
Company: Matrix Pharma ltd
Market share: 8.03%

Growth rate: -27.17%

Variants:
Biflor Powder Sachet 250 mg 10 sachet per pack, price=40 per sachet
Probiotic active ingredient:
Saccharomyces boulardii
Attributes:
Used in Diarrhea and watery stool

5- Actiflor
Company: Pharmevo
Market share: 6.92%
Growth rate: 12.71%
Variants:
Actiflor Powder Sachet 250 mg 10 sachet per pack, price=25 per sachet
Probiotic active ingredient:
Saccharomyces boulardii
Attributes: Used for treatment of infectious and non-specific diarrhea, treatment and prevention
of digestive complications of antibiotic therapy & treatment and prevention of nasogastic tube
alimentation diarrhea.
6- Amybact:
Company: ICI Pharma ltd

Market share: 5.24%

Growth rate: 5.54%
Variants:
Amybact Powder Sachet 250 mg 10 sachet per pack, price=48 per sachet
Designed for combating diarrhea in pediatric population
Active Ingredient:
Bifidobacterium, BB-12 (90%)
Lactobacillus paracasei, L casei 431 (5%)
Streptococcus Thermophilus
Attribute: Amybact contains minimum of 6 billon viable bacterial cells per gram at time of
release. For the treatment and prevention of acute and chronic infectious diarrhea of non-specific
origins, to lower the frequency of colic in infants, to lower the frequency of antibiotic use, To
enhance immune response after vaccination.

Indirect Competitors
1- Probiotic containing Supplement:
Brand Name: Forever Active Probiotic
Company: Forever distributors Pakistan
Attributes: Promotes healthy digestive system, Enhance nutrient absorption and immune
function, unique combination of 6 beneficial strains of microbes, No refrigeration needed.
Brand Name: Bioinventia Probiotic
Company: Bioinventia Pakistan
Attributes: Supports the immune system, and could be important to the elderly or other people
with compromised immune function.
Brand Name: Culturelle for kids Probiotic Sachet

Company: culturelle
Attributes: Contains 100% naturally sourced Lactobacillus Rhamnosus (LGG), Helps support
kids natural defense systems, Helps reduce occasional digestive upset, Powder form - Easy to
take (especially for little ones), Flavorless, so you can add to any cool liquid or food, Dairy and
gluten free.
2- Probiotic Containing milk:
Brand Name: Nestle Baby (infant milk)
Company: Nestle Pakistan
Active probiotic included: Lactobacillus Protectus
Attributes: Which boosts a childs body defenses and helps keep their tummy healthy.
Variants:
Nido 1+ (for age 1-3 years)
Nido 3+ (for age 3-5 years)
3- Anti-Diarrheal Products: