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Explanation
Market Share Model used by other worksheets
Cashflow L-NL
Cashflow L-L
Cashflow NL-NL
Cashflow NL-L
2%
15%
1%
-$500
80%
1%
S/L over 10 Years
20
$6
$2
$2
$2
$4
$2
$2
Be Sure to READ the comment Box's attached to cells throughout the spreadsheet (red triangles
pricing strategies
Pre-Launch
Airbus (L) / Boeing (NL)
Boeing 747
Airbus A3XX
Boeing 747
150 $
247.95 $
160.00
416
570
416
70%
291
399
291
0.36
0.44
0.38
100%
80%
100%
$0.116
$0.060
$0.045
$0.116
-0.060
-0.045
$0.011
$0.116
-0.048
-0.054
$0.014
$0.116
-0.060
-0.048
$0.008
100%
-52%
-39%
9%
100%
-41%
-47%
12%
100%
-52%
-41%
7%
100%
20
63%
13
37%
7
1
20
1
20
$0.116
-0.060
-0.04248
$0.014
NA
NA
NA
NA
$0.116
-0.060
-0.045
$0.011
NA
NA
NA
NA
$0.116
-0.060
-0.036
$0.020
100%
-41%
-45%
14%
100%
-52%
-37%
12%
NA
NA
NA
NA
100%
-52%
-39%
9%
NA
NA
NA
NA
100%
-52%
-31%
17%
54%
11
46%
9
1
20
0%
0
100%
20
1
20
0%
0
100%
20
1
20
Assumptions
2001
2002
2003
2004
20
20
38
38
38
38
($203) NPV
248.0 247.950736 247.95074 247.9507 247.9507
63%
0%
0%
0%
0%
0
0
0
0
0
0
0
0
0
AIRBUS
Price
Market Share (when A3XX is online)
Units Sold
Cumulative Production
$6,584 NPV
160.0
150
37%
100%
38
0
38
BOEING
Price
Market Share (when A3XX is online)
Units Sold
Cumulative Production
130
0.0226
AIRBUS - Launch
150
100%
38
114
150
100%
38
153
100%
100%
100%
(203.14) NPV
Sales Revenue
Price
Units sold
Revenue
Variable Cost
Variable Unit Cost
Total Variable Cost
SG&A
Depreciation
100%
150
100%
38
76
-$500
-0.3219
-3%
S/L 10 Years
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
38%
0
0
0
0
0
0
0
0
"Net Income"
Add Depreciation
0
0
0
0
0
0
0
0
-$2
-$2
-$2
$0
$0
-$1
$0
$0
$0
-$1
$0
$0
$0
-$1
$0
$0
$0
-$1
$0
-$1
-$1
-$1
-$1
EBIT
Less Taxes
Free Cashflow
Discount Rate
15%
Growth Rate
Terminal Value
1%
-$1
-$1
-$1
-$1
150
38
5719
150
38
5719
150
38
5719
150
38
5719
$0
-3%
S/L 10 Years
-115
-4385
0
-172
0
-115
-4385
0
-172
0
-115
-4385
0
-172
0
-115
-4385
0
-172
0
1%
1163
-12
1163
-12
1163
-12
1163
-12
1151
0
1151
0
1151
0
1151
0
1151
0
1151
0
1151
0
1151
0
1151
1151
1151
1151
1151
1151
1151
1151
NPV
BOEING - No Launch
($203)
6,583.85 NPV
Sales Revenue
Price
Units sold
Revenue
Variable Cost
Variable Unit Cost
Total Variable Cost
R&D Expenditure
SG&A
Depreciation
EBIT
Less Taxes
-115
"Net Income"
Add Depreciation
Operating Cash Flow
Less Capital Expenditure
$0
Free Cashflow
Discount Rate
Growth Rate (Inflation)
Terminal Value
2%
1%
$6,584
2005
2006
2007
2008
2009
2010
2011
2012
2013
38
150
100%
38
191
160.00
37%
0
191
160.00
37%
0
191
160.00
37%
0
192
160.00
37%
0
192
160.00
37%
0
192
160.00
37%
0
193
160.00
37%
0
193
160.00
37%
0
194
100%
93%
93%
93%
93%
93%
93%
93%
93%
0
0
0
0
-725
-458
-5
0
-509
-321
-5
0
-432
-273
-5
0
-387
-245
-5
0
-357
-226
-5
0
-335
-211
-5
0
-317
-200
-5
0
-303
-191
-5
0
0
0
-306
116
-170
65
-121
46
-93
35
-74
28
-60
23
-49
19
-40
15
0
0
-190
0
-105
0
-75
0
-58
0
-46
0
-37
0
-30
0
-25
0
-189
-105
-75
-57
-46
-37
-30
-24
-$189
-$105
-$75
-$57
-$46
-$37
-$30
-$24
$0
$0
-$1
$0
-$1
-$1
-$189
-$105
-$75
-$57
-$46
-$37
-$30
-$24
150
38
5719
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
-115
-4385
0
-172
0
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
1163
-12
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
1151
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
1151
0
15
15
15
15
15
15
15
15
1151
15
15
15
15
15
15
15
15
1151
15
15
15
15
15
15
15
15
2014
2015
2016
2017
2018
2019
2020
160.00
37%
0
194
160.00
37%
0
194
160.00
37%
0
195
160.00
37%
0
195
160.00
37%
0
195
160.00
37%
0
196
160.00
37%
0
196
93%
93%
93%
93%
93%
93%
93%
-291
-184
-5
0
-281
-177
-5
0
-272
-172
-5
0
-264
-167
-5
0
-257
-162
-5
0
-251
-158
-5
0
-245
-155
-5
0
-32
12
-25
10
-20
8
-15
6
-10
4
-7
2
-3
1
-20
0
-16
0
-12
0
-9
0
-6
-4
-2
-20
-16
-12
-9
-6
-4
-2
-$20
-$16
-$12
-$9
-$6
-$4
-$2
-13
-$20
-$16
-$12
-$9
-$6
-$4
-$15
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
160
0
59
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-115
-42
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
0
15
15
15
15
15
15
15
15
15
15
15
15
15
15
1466
15
15
15
15
15
15
1481
Assumptions
2001
2002
2003
2004
20
20
38
38
38
38
($207) NPV
238.5 238.450571 238.45057 238.4506 238.4506
54%
0%
0%
0%
0%
0
0
0
0
0
0
0
0
0
Price
Market Share (when A3XX is online)
Units Sold
Cumulative Production
BOEING
$7,454 NPV
177.0
150
46%
100%
38
0
38
Price
Market Share (when A3XX is online)
Units Sold
Cumulative Production
115
0.018
AIRBUS - Launch
150
100%
38
114
150
100%
38
152
100%
100%
100%
(207.13)
Sales Revenue
Price
Units sold
Revenue
Variable Cost
Variable Unit Cost
Total Variable Cost
SG&A
Depreciation
100%
150
100%
38
76
-$500
-0.3219
-3%
S/L 10 Years
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
38%
0
0
0
0
0
0
0
0
"Net Income"
Add Depreciation
0
0
0
0
0
0
0
0
-$2
-$2
-$2
$0
$0
-$1
$0
$0
$0
-$1
$0
$0
$0
-$1
$0
$0
$0
-$1
$0
-$1
-$1
-$1
-$1
EBIT
Less Taxes
Free Cashflow
Discount Rate
15%
Growth Rate
Terminal Value
1%
BOEING - Launch
-$1
-$1
-$1
-$1
150
38
5707
150
38
5707
150
38
5707
150
38
5707
-$2
-3%
S/L 10 Years
-115
-4375
-0.4
-171
-0.04
-115
-4375
-0.4
-171
-0.08
-115
-4375
-0.4
-171
-0.12
-115
-4375
-0.4
-171
-0.16
1%
1160
-12
1160
-12
1160
-12
1160
-12
1148
0.04
1148
0.08
1148
0.12
1148
0.16
1148
-0.4
1148
-0.4
1148
-0.4
1148
-0.4
1148
1148
1148
1148
1148
1148
1148
1148
(207.13)
$7,454
Sales Revenue
Price
Units sold
Revenue
Variable Cost
Variable Unit Cost
Total Variable Cost
R&D Expenditure
SG&A
Depreciation
EBIT
Less Taxes
-115
"Net Income"
Add Depreciation
Operating Cash Flow
Less Capital Expenditure
-$2
Free Cashflow
Discount Rate
Growth Rate (Inflation)
Terminal Value
2%
1%
$7,454
2005
2006
2007
2008
2009
2010
2011
2012
2013
38
150
100%
38
190
177
46%
0
191
177
46%
0
191
177
46%
0
192
177
46%
0
192
177
46%
0
193
177
46%
0
193
177
46%
0
193
177
46%
0
194
100%
91%
91%
91%
91%
91%
91%
91%
91%
0
0
0
0
-763
-411
-4
0
-535
-288
-4
0
-454
-245
-4
0
-408
-220
-4
0
-376
-203
-4
0
-352
-190
-4
0
-334
-180
-4
0
-319
-172
-4
0
0
0
-287
109
-164
62
-121
46
-95
36
-78
30
-66
25
-56
21
-47
18
0
0
-178
0
-102
0
-75
0
-59
0
-49
0
-41
0
-34
0
-29
0
-177
-101
-74
-59
-48
-40
-34
-29
-$177
-$101
-$74
-$59
-$48
-$40
-$34
-$29
$0
$0
-$1
$0
-$1
-$1
-$177
-$101
-$74
-$59
-$48
-$40
-$34
-$29
150
38
5707
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
-115
-4375
-0.4
-171
-0.2
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-2
-0.2
-2
-0.2
-2
-0.2
-2
-0.2
-2
-0.2
-2
-0.16
-2
-0.12
-2
-0.08
1160
-12
26
0
26
0
26
0
26
0
26
0
26
0
26
0
26
0
1148
0.2
26
0.2
26
0.2
26
0.2
26
0.2
26
0.2
26
0.16
26
0.12
26
0.08
1148
-0.4
26
26
26
26
26
26
26
26
1148
26
26
26
26
26
26
26
26
1148
26
26
26
26
26
26
26
26
2014
2015
2016
2017
2018
2019
2020
177
46%
0
194
177
46%
0
195
177
46%
0
195
177
46%
0
196
177
46%
0
196
177
46%
0
197
177
46%
0
197
91%
91%
91%
91%
91%
91%
91%
-306
-165
-4
0
-296
-159
-4
0
-286
-154
-4
0
-278
-150
-4
0
-271
-146
-4
0
-264
-142
-4
0
-258
-139
-4
0
-41
15
-35
13
-30
11
-25
10
-21
8
-18
7
-14
5
-25
0
-21
0
-18
0
-16
0
-13
-11
-9
-25
-21
-18
-16
-13
-11
-9
-$25
-$21
-$18
-$16
-$13
-$11
-$9
-64
-$25
-$21
-$18
-$16
-$13
-$11
-$73
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
177
0
82
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-115
-53
-2
-0.04
-2
0
-2
0
-2
0
-2
0
-2
0
-2
0
26
0
26
0
26
0
26
0
26
0
26
0
26
0
26
0.04
26
0
26
0
26
0
26
0
26
0
26
0
26
26
26
26
26
26
26
26
26
26
26
26
26
26
2589
26
26
26
26
26
26
2615