Comperative Study On Mall Mnagment

PROJECT REPORT
ON
“COMPERATIVE ANALYSIS ON MALL MANAGMENT”
Submitted in partial fulfillment of the Post-Graduate Diploma in Retail Management

PGDRM) Programme
Submitted To:
IILM-GSM
GREATER NOIDA
Submitted by:
Prashant Kumar Rai
Roll No. FT (RM)-08-117
Batch: 2008-10
COMPERATIVE ANALYSIS ON MALL MANAGMENT
PREFACE
Practical Knowledge is an important suffix to theoretical Knowledge one

cannot merely depend upon the theoretical Knowledge. Classroom
lectures make the fundamental concept of Management clear. They also
facilitate the learning of practical Things. However, Classroom lectures
must be correlated with the Practical training situations. It is in the sense
that practical training in a company has a significant role to play in the
business management.
Management in India is heading towards a better profession as

compared to other professions. The demand for professional managers is
increasing day By day. To achieve profession competence, manager ought to
be fully occupied with theory and practical exposure of management.
A comprehensive Understanding of the Mall Management will

increase our Decision making ability and sharpens our view for this purpose.
As an essential part of our course, I got the privilege to have a project
on: Comparative Analysis on Mall Management.
ACKNOWLEDGEMENT
2
This project report is a result of endless effort & immense degree of

toil by many great minds. It was pleasure to work in with. MR. Abhijit Sen,
Sales Manager, IRPPL & TGIP, NOIDA.
I would like to thank all those people who graciously helped me by

sharing their valuable time, experience & knowledge. I would like to express
heartiest thanks to our company guide MR. Tauseef Jamal, Sales
Executive (TGIP). For his constructive Guidance, constant encouragement,
proper criticism with affection.
I would like to dedicate this work to my reversed institute, Institute

of Integrated Learning Management (GSM), Greater Noida where I am
getting the shape of future business manager.
I express my sincere gratitude to my Institute guide Prof. A.N.

Bhattacharya for his support and guidance on the ground of which I have
acquired a new field of knowledge.
Lastly, I express my gratitude to Parents, Friends and most importantly to

GOD who gave all their blessings and support to me during this project.
DECLARATION
3
I hereby declare that the project work entitled “.COMPERATIVE

ANALYSIS ON MALL MANAGMENT” is an authentic work carried out
by me at “under worthy and esteemed guidance of PROF. A. N.
Bhattacharya This work has not been submitted to any other Institute for
any Diploma and is the whole sole property of Institute of Integrated
Learning Management (GSM), Greater Noida
DATE: Sign-
Prashant Kumar Rai
FT (RM)-08-117
PGDRM-10
Contents: -
Preface................................................................................................. 2
Acknowledgement................................................................................3
4
Declaration...........................................................................................4
Contents...............................................................................................5
Executive Summary.............................................................................6
 Indian Retail sector............................................................................ 8
Company profile of IRPPL.............................................................. 12
Great India Place................................................................................14
Features of TGIP Mall........................................................................15
Shipra Mall..........................................................................................40
Features Shipra Mall...........................................................................42
Research Methodology......................................................................47
Graphical Representation....................................................................49
Conclusions.........................................................................................66
Bibliography........................................................................................68
Annexure.............................................................................................69
EXECUTIVE SUMMARY
I attained my summer iterance ship project in TGIP. Where the
primary work of mine was to sale the loyalty card to the customer.
Which was the part of promotional strategy under taken by the
management?
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Regarding my project work I have completed my project with

the title COMPERATIVE ANALYSIS ON MALL
MANAGEMENT wherein I have to do the comparison between all
the aspects, Fixture, Facilities provided by TGIP & Shipra Mall
situated at Ghaziabad.
A sample size of 60 responded was chosen and they were
asked to compare the basis of amenities provided by both the Mall.
The survey was mainly under taken gauge TGIP closest
competitor with recommend measure to over come.
Indian Retail Sector
India is the country having the most unorganized retail market.

Traditionally it was a family's livelihood, with their shop in the front and
house at the back, while they run the retail business. More than 99% retailer's
function in less than 500 square feet of shopping space.
The revolution in retailing industry has brought many changes and

also opened door for many Indian as well as foreign players. In a market like
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India there is a constant clash between challenges and opportunities but

chances favour those companies that are trying to establish themselves. So to
sustain in a market like India companies have to bring innovative solutions.
Indian market has potential to accommodate many retail players, because still
a small proportion of the pie is organized.
Retailing is still in its infancy in India. In the name of retailing, the

unorganised retailing has dominated the Indian landscape so far. According to
an estimate the unorganized retail sector has 94% presence whereas the
organized accounts for merely 6%.
India retail industry is the largest industry in India, with an employment

of around 8% and contributing to over 10% of the country's GDP. Retail
industry in India is expected to rise 25% yearly being driven by strong income
growth, changing lifestyles, and favourable demographic patterns.
It is expected that by 2016 modern retail industry in India will be worth
US$ 175- 200 billion. India retail industry is one of the fastest growing
industries. A further increase of 7-8% is expected in the industry of retail in
India by growth in consumerism in urban areas, rising incomes, and a steep
rise in rural consumption. It has further been predicted that the retailing
industry in India will amount to US$ 21.5 billion by 2010 from the current
size of US $ 7.5 billion. Shopping in India has witnessed a revolution with the
change in the consumer buying behaviour and the whole format of shopping
also altering. Industry of retail in India which has become modern can be seen
from the fact that there are multi- stored malls, huge shopping centers, and
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sprawling complexes which offer food, shopping, and entertainment all under
the same roof.
India retail industry is expanding itself most aggressively; as a result a

great demand for real estate is being created. Indian retailers preferred means
of expansion is to expand to other regions and to increase the number of their
outlets in a city. It is expected that by 2010, India may have 600 new
shopping centers.
In the Indian retailing industry, food is the most dominating sector and
is growing at a rate of 9% annually. The branded food industry is trying to
enter the India retail industry and convert Indian consumers to branded food.
Since at present 60% of the Indian grocery basket consists of non- branded
items.
India retail industry is progressing well and for this to continue retailers
as well as the Indian government will have to make a combined effort.
Industry has already predicted a trillion dollar market in retail sector in India
by 2010. However, the retail industry in India is undergoing a major shake-up
as the country is witnessing a retail revolution. The old traditional formats are
slowly changing into more complex and bigger formats. Malls and mega
malls are coming up in almost all the places be it – metros or the smaller
cities, across the length and breadth of the country.
Both MNCs and Indian firms want to get their share of this burgeoning
pie. Notable in Indian firms are Pantaloons Retail & Big Bazaar, Trent's
Westside, Shopper's stop, Reliance and Subhiskha, Wills Lifestyle stores,
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Café Coffee Day, which are present in India in different retail formats. Wal-
Mart stores have just started operations in India. Some leading retail coffee
chains of the world like Starbucks, Barnies are planning to expand in a major
way in India.
Purchasing power of Indian urban consumer is growing and branded

merchandise in categories like Apparels, Cosmetics, Shoes, Watches,
Beverages, Food and even Jewellery, are slowly becoming lifestyle products
that are widely accepted by the urban Indian consumer. Indian retailers need
to advantage of this growth and aiming to grow, diversify and introduce new
formats have to pay more attention to the brand building process. The
emphasis here is on retail as a brand rather than retailers selling brands. The
focus should be on branding the retail business itself. There is no doubt that
the Indian retail scene is booming. A number of large corporate houses —
Tata's, Raheja's, Piramals's, Goenka's — have already made their foray into
this arena, with beauty and health stores, supermarkets, self-service music
stores, new age book stores, every-day-low-price stores, computers and
peripherals stores, office equipment stores and home/building construction
stores. Today the organized players have attacked every retail category.
The Indian retail scene has witnessed too many players in too short a
time, crowding several categories without looking at their core competencies
or having a well thought out branding strategy. The growth rate of super
market sales has been significant in recent years because greater numbers of
higher income Indians prefer to shop at super markets due to higher standards
of hygiene and attractive ambience. With growth in income levels, Indians
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have started spending more on health and beauty products. Here also small,
single-outlet retailers dominate the market. In recent years, a few retail chains
specialised products have come into the market. Although these retail chains
account for only a small share of the total market, their business is expected to
grow significantly in the future due to the growing quality consciousness of
buyers for these products .Numerous clothing and footwear shops in shopping
centres and markets operate all over India. Traditional outlets stock a limited
range of cheap and popular items; in contrast, modern clothing and footwear
stores have modern products and attractive displays to lure customers. With
rapid urbanization, and changing patterns of consumer tastes and preferences,
it is unlikely that the traditional outlets will survive the test of time. Despite
the large size of this market, very few large and modern retailers have
established specialized stores for products.
There seems to be a considerable potential for the entry or expansion

of specialized retail chains in the country. The Indian durable goods sector
has seen the entry of a large number of foreign companies during the post
liberalization period. A greater variety of consumer electronic items and
household appliances became available to the Indian customer. Intense
competition among companies to sell their brands provided a strong impetus
to the growth for retailers doing business in this sector. Increasing household
incomes due to better economic opportunities have encouraged consumer
expenditure on leisure and personal goods in the country. There are
specialized retailers for each category of products (books, music products,
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etc.) in this sector. Another prominent feature of this sector is popularity of

franchising agreements between established manufacturers and retailers. A
strong impetus to the growth of retail industry is witnessed by economic
boom and driver of key trends in urban as well as rural India.
Company Profile
Unitech, real estate firm, and International Amusement Ltd, widely

known for their Appu Ghar project, have formed a joint venture to be known
as International Recreation Parks Pvt Ltd (IRPPL) and will be coming up with
two entertainment parks in Noida and Rohini
The company (IRPPL) was registered on 2nd Feb 2002. The idea was
to provide the Guest with a complete Entertainment Destination having
Amusement, Shopping as well as Hospitality all under the one roof.
The construction of these parks will cost the company approximately
Rs. 1,600 crore. And to provide specific themes for these parks, the company
has roped in Turner Inc’s Cartoon Network and Pogo.
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IRPPL is the pioneer in the concept of amusement parks. In 1984 it

launched ‘Appu Ghar’ set amidst unique Architecture with International
Standard, Amenities & Hygiene.
The park would feature over 30 different rides and various attractions. The
equipments for these parks is supplied by European manufacturers including
Zamperla of Italy who also supply rides to Disney, Universal Studios and Six
Flags.
The company runs the Rohini park on a trial basis while the Noida project
is expected to be fully operational within 2-3 years. Noida will have a built up
area of 150 acres, which would be divided into two zones — amusement park
and commercial park.
Noida park will be thrown open to public in two phases. In first phase, a
Teen Zone and a lifestyle centre will be operational while in the second phase
will include the opening of rest of the amusement park and a retail section
called Garden’s Galleria.
The Entertainment City

The Great India Place and Worlds of Wonder collectively known as The
Entertainment City. Where The Great India Place is the second largest
shopping complex in the entire country and the Worlds of wonder is an
amusement park of its own kind.
Explaning each of them below
 Worlds of Wonder (WOW) include
• Teen Zone – Music Zone, has been prepared for the fun loving
and adventurous teen.
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• Family Zone:--it has been prepared as a soothing atmosphere a

perfect place for a family to spending time.
These are the future projects of IRPPL :-
• Townsville (Children Zone with Cartoon Network)

Calypso Bay (Caribbean Water Park)
The Great India Place
The Great India Place Designed by Callison Inc. the interior theme is
"shoppertainment", which integrates shopping and entertainment in the same
premises. Shops of all possible product and service categories.
• 6-screen multiplex cinema: total seating capacity of 1220 seats.

• Multiple theme park
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• Indoor entertainment area
The Great India Place is a retail and entertainment complex as part of

Entertainment City, an international standard amusement park. This integrated
mix-use destination also convinces with its prime location near Sector 18,
right at the entrance of Noida. Spanning 1,500,000 sqft, this is one of the
largest retail developments in India. It houses big retail outlets like the
Shoppers Stop, Globus, Pantaloon, Big Bazaar, Home Town, Lifestyle and
Lifestyle Home Centre and also has outlets of well known brands like
Bossini, Reebok, Adidas, Nike, Guess, Colour Plus, and Marks & Spencer.
The mall follows a zoned concept with home and grocery on the basement
level, women's apparel on one side, men's on the other.
The amusement park – also called Entertainment city – about to open

shortly would be much bigger than the current “Appu Ghar” of Delhi. Present
Park part which being used today only 15% of total plan.
Features of TGIP
Family Fashion Zones

An elite family fashion zone for men, women and children will entrust
the customers the enhanced pleasure and convenience of shopping.
Wedding Bazaar and Hometown

Unique precinct for the special occasion. A dedicated 80,000 sft zone for
transforming your dream into reality and your home into paradise. Jewels
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from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan

Libas, Sita Bridal, Study by Janak and Renowned Fashion Designers will be
there at a one stop destination for those who look for perfection. The Home
saaz section will cater to national and regional retailers involved in all
categories of home improvement, and would make available every product
and service segments that a consumer requires to build/renovate or decorate a
home.
Food court
An Exclusive 180,000 sqft of Food and Entertainment zone would
surely enhance Great India Place's flavour. The food court has a variety in
terms of Indian (South and North Indian) along with Chinese, Mexican,
sandwiches, pizza, burger and other such food. You get a variety of drinks
over there (all non-alcoholic). Nirula's, Sbarro, Rajdhani, Yatra, Noodle Bar,
Food Court, Pind Balluchi, TGIF, KFC, Pizza Hut, Bembos, Pizzaria Express,
and many others.
It’s a perfect family mall, friend’s mall, lover’s mall and what not.
Actually if you are with your family you can shop at nice places and can have
food at Moti Mahal, Sagar Ratna etc.
 If with your friends you can shop till you drop plus you can have
food for dirt cheap price at McDonalds, Nirulas, Yo! China,
Pizza Hut etc.
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 If you are with your lover you can check out nice, cozy coffee
shops like Barista, Costa Coffee etc.
 If you are more upmarket kind you can have food at TGIF, Moti
Mahal, and Pind Balluchi etc.
 If you are a gizmo freak. There is Jumbo electronics and Ezone.
 Whole 1 floor of the mall is dedicated to Big Bazaar and Home

town.
 For adventure seekers...this Mall has got amusement park with
wonderful rides too it is perfectly titled WORLDS OF

WONDER (WOW).
 Lifts and restroom are aptly placed in frequent intervals and the
mall has an array of escalaters in the beginning, middle and the

end.
 Wheelchairs are available from the customer care officer on the
ground floor.
The general circulation inside the mall is leveled. The Great India Place is
totally accessible. The approach path to its main entrance is step free. Internal
circulation on all floors is leveled. There are ample lifts connecting all floors
of the mall. The shopping outlets are located on all floors. The restaurants and
The Food Court are on the 3rd floor. The Adlabs multiplex also have its
entrance from the 3rd floor. Designated accessible restrooms are available on
most floors of the mall.
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GENERAL PARKING:-
 Parking is best done in the basement as it is connected by lift to
all floors and has a step free route till the lifts. There parking capacity
4500 to 5000 at a tisme, including {-1,-2, valet parking, staff parking

(In
front of WOW), VIP parking (open parking)}
Garden’s Galleria
Garden galleria is very special kind of retail outlet which comprises
in it self a 200 room Hotel, 700 seater multipurpose auditorium for

conference,
seminars and cultural events, 5000 sq meter of hypermarket, landscaped
courtyard with restaurants on ground floor, food court to accommodate
approximately 500 people, multiplex.
although the project is one of the future prospects of IRPPL
FLOOR STRUCTURE & RETAIL STORES
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1:-BASEMENT (-1)
1- Big Bazaar
2- Home Town(Future Group)
3- Home Center(Life Style)
2: - GROUND FLOOR
1:- Lifestyle 26:- Pantaloon 51:- Hi Design

2:- Bossini 27:- Allen Solly 52:-Kalpana Sarees
3:- Metro Shoes 28:- Celio 53:- EDC
4:- Woodland 29:- Kazo 54:- D&F
5:- Tanabana 30:- Liliput 55:- Bizarre
6:- P-3 31:- 56:- Meena Bazaar
7:-Bombay Selection 32:-Wills Lifestyle 57:- Meena Bazaar
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8:- Adidas 33:-Kilol 58:- Zodiac

9:-M&B Footwear 34:- 59:- Rebook
10:- GEOX 35:- 60:- Free Look
11:- Nakshaktra 36:- Costa Coffee 61:- BG’s
12:- Hush Puppies 37:- KFC 62:- BG’s
13:- 38:- Pizza Hut 63:- Optique
14:- Marks & Spencer 39:- Zardozi 64:- Maya Toys
15:- Marks & Spencer 40:- Ferradini 65:- Cyqnas
16:-United Colour of 41:- 66:- Da Milano
Benetton
17:- Feminine 42:- 67:- Foot Steps

18:- Levis Flagship 43:- 68:- Biba Apparels
19:- Levis Flagship 44:- Om Book Shop 69:- Archies
20:- 45:- CTC Emporrio 70:- FI
21:- Giovani 46:- Globus 71:- Dimensions
22:- Shoppers Stop 47:- GFO 72:- Swiss Junctions
23:- Pantaloon 48:- Cookie Men 73:- Hallmark
24:- Pantaloon 49:- Vansons 74:- World of Titan
25:-Pantaloon 50:- Bonton 75:- Tediapetus
3: - FIRST FLOOR
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101 Lifestyle 126 Adidas 148 Blackberry’s

102 Lifestyle 127 Exten 149 Blackberry’s
103 Monte Carlo 128 Spykar 150 Parx
104 Gujralsons 129 Reebok Classics

105 Reid & Tailor 129A In Excess 151 La Lingarie
106 Pall Mall 130 Nike 152 Ritu Kumar
107 Luis Phillip 131 Lives 153 Ritu Kumar
108 Colour Plus 131A Jean Paul 154 Portland
109 Provogue 132 Sweet World 155 Satya Paul
110 Luxor 133 Swatch 156 Satya Paul
111 Cafe Coffee Day 133A Groggy 157 Timex
112 Nokia 134 Arrow 158 Illuminations
113 Nokia 135 Lee 159 Reebok Juniors
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114 Peter England 136 Body Shop 160 Lacoste

115 GAS 136A Canary Blue 161 Kodak Express
116 Raymond 137 Numero Uno 162 Lee Cooper
117 Samsonite 138 Planet M 163 USI
118 Denis Parker 139 Benetton 164 Tycoon
119 Mohanlal Sons 140 Royal Sporting House 165 Madame
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121Kapoor Watch Co 141 Globus 166 Liberty
122 Shopper stop 142 Mobile 167 Crocs
123 Van Huesen 144 GoodThings 168 Liberty
124 Pantaloons 144 Zod!Club 168 Levis Signature
125 Pantaloons 145 Moustache 170 Zodiac
147 Wrangler
146 Gili
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4:- SECOND FLOOR
201 Life style 226 GKB Opticals 251 FabIndia

202 Me n Mom 227 Remanika 252 Zest
203 Casio 228 Mustard 253 Vivid
204 229 Pepe 254 Vivid

205 ITC John Players 230 Genesis 255 Bicano
206 Sia Gems 231 Foresight Opticals 256 Soffie
207 Carlton 232 Priknit 257 Kanz
208 Etam 233 Lucera 258 Indigo
209 234 Gini & Jony 259 Soles Fashion
210 235 Blue Sky 260 Men.Xs

211 236 261 Tag Hill
212 237 261 Tag Hill
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213 238 Blond & Bliss 263 Scissors

214 Octave 239Shayan Furnishings 269 Shyan Brothers
215 Ex Calibur 240 Odyssey 266 Edge
216 Catmoss 241
217 Fahren Heit 242 Chikankari
218 Gatha 243 Chikankari
219 Kitten Shoes 244 Carousel Kids
220 245 Mardigrass
221 Shopper Stop 246 Brightlite
222 Max Lifestyle 247 Stepping Stone
223 Max Lifestyle 248 Bose
224 249
225 Bata 250 Focal Point
5: - THIRD FLOOR
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300 Food Court 308 Yo China 318 NUN

300 The Bowling Co. 309 Sagar Ratna 319 Music Land
300 Yatra 309A Sagar Ratna 320 TGIF
300 O’Bar 310 Rajdhani 321 Masakali
300 Noodle bar 311 Rajdhani 322 Pind Balluchi
301A Motimahal 312 Sanrio 323 Sbarro
302 Street Food Of India 313 ICE Cube 324 Sbarro
303 Nirula’s 314 Big Cinema 325 My Dollar Store
304 315 Big Cinema 326 Jumbo Electronics
305 Barista 316Crazy Noodles 327 Gym&Sparsg SPU
305 Tanduri Village 317 NUN 328 OSIM
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RETAIL SEGMENTS IN TGIP

SECTIONING OF RETAIL FORMATS
1:Apparel Stores : - Allen solly, Arrow, Biba, Bizarre, Blackberry, Bombay

Selection, Bossini, Broderies, Colour Plus, Cotton County, Bossini,
Broderies, Colour Plus,Cotton County, Dockers, Edge, Freelook, Gas Jeans,
GFO, Giovani, Globus, Guess, Indigo Nation, Octave, Pantaloons, Parx, Pepe,
The Sales House, Tycoon, United Colors of Benetton, Vansons, Wills
Lifestyle, Wrangler, Zardozi, Zodiac, Jean Paul, John Player, Kalpana,
Lacoste, Lee Cooper, Lee, Levis, Lifestyle, Liliput, Louis Philippe, Madame,
Marks & Spencers, Meena Bazaar, Peter England, Portland, Priknit,
Provogue, Raymonds, Reebok, Ritu Kumar, Ruff, Satya Paul, Shopper’s Stop,
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Da Milano, Denis Parker, Men X’s, Monte Carlo, Spykar, Straps, Tag Hills
Hongkong
2:-Accessories:- Bg’s, Blue Sky, Caratz Jewellery, Carlton, Cygnus,

Dimensions, Edge, Focal Point, Hidesign, Kittenshoes, Lacoste, Liberty,
Lucera, Mardi Grass, Metro Shoes, Nakshatra, Nike, Puma, Reebok, Shoe
Tree, Shopper’s Stop, Sia Studio 23, Swiss Junction , Timex, Titan, Walk in
M &B Footwear, Woodland
3. Book Store:- Om book Shop, Odyssey
4. Confectionary: - Cookie Man, Daily Breads, Sweet World
5. Cosmetics & Toiletries:- Body Shop, Lacoste
6.Cafe/Pub/Restaurant:- Barista, KFC, Costa Coffee, Moti Mahal,

Nirula’s, Noodle Bar, Sagar Ratna, TGIF, Yo China
7. Departmental Store:- My Dollar Store
8. Entertainment:-Adlabs
9. Electronics: - Bose, Casio, Catmoss, Jumbo Electronics, The Mobile Store
10. Gifts: - 1.Archies 2. Hallmark
11. Home furnishings: - Brightlite, Kilol, Mamouchee

Kitchen,
Sayam Furnishings Vivid
12. Luggage:-Samsonite
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13. Music:-Planet M
14. Optical:- Four sight, GKB Opticals, Bon Ton Opticals
15. Sports Gear: - Reebok, Nike, Adidas, Woodland, Puma
16. Photoshop:-Kodak
17. Saloon: - Blond & Bliss, Emphasis Laser
18. Others: - Maya Toys
ANCHOR STORES IN TGIP
The Great India place has covered 1 million sq ft area. Where

40% of the total area is covered by 7 anchor stores (including 2
hypermarkets)
1:- Life Style
Lifestyle International (P) Ltd is part of the Landmark Group, a Dubai –

based retail chain. With over 30 years’ experience in retailing, the Group has
become one of the foremost retailers in the Gulf.
Strategies:-
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The effectiveness of the mall developer's communication of the offering

to the target customers determines how well the mall gets positioned in their
minds. At this stage, the communication has to be more of relative nature.
This implies that the message conveyed to the target customers must be
effective enough in differentiating the mall's offering from that of its
competitors without even naming them. The message should also clearly
convey to the target audience that the mall offers them exactly what they call
the complete shopping-cum-entertainment point that meets all their
expectations. The core purpose is to inform the target customers about the
offering of the mall, persuade them to visit the mall and remind them about
the mall. The mall developer can create awareness about the offering among
the target customers in a number of ways. Various communication tools
available to the mall developer for this purpose may include advertising, buzz
marketing , celebrity endorsement, use of print media, press releases and viral
marketing .Once the message is being conveyed through these channels, the
mall developer must add a personal touch to his message by carrying out a
door-to-door campaign in order to reinforce the message.
Positioned as a trendy, youthful and vibrant brand that offers

customers a wide variety of merchandise at an exceptional value for
money.
Mission Statement: Carefully listen. Constantly adapt. Always deliver.
Vision Statement: To become the leading retail group in the Middle East
and India, maintaining our constant growth through our core, value and
international brand business.
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Effective Visual Communication
Retailer has to give more emphasis on display visual merchandising,

lighting, signages and specialized props. The visual communication strategy
might be planned and also be brand positioned. Theme or lifestyle displays
using stylized mannequins and props, which are based on a season or an
event, are used to promote collections and have to change to keep touch with
the trend. The merchandise presentation ought to be very creative and
displays are often on non-standard fixtures and forms to generate interest and
add on attitude to the merchandise.
Changing the Perception
Retailers benefit only if consumers perceive their store brands to have

consistent and comparable quality and availability in relation to branded
products. Retailer has to provide more assortments for private level brands to
compete with supplier's brand. New product development, aggressive retail
mix as well as everyday low pricing strategy can be the strategy to get edge
over supplier's brand.
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2:- GLOBUS:-
Globus aspires to be ‘the’ iconic youth fashion brand in the country.
Globus is a complete fashion brand – it’s the apparel brand and the
destination brand. Three words which capture the spirit of the youth – vibrant,
maverick and expressive. Globus is exactly that…our vibrant and maverick
designs are not just setting fashion trends but more importantly helping our
customers express themselves.
The entire fashion range comprises of apparel for men, women, kids
and accessories at amazing prices. The range spans across usage occasions –
work wear, campus wear, club and lounge dressing and genres Western,
Indian and mix-n-match. A well researched sizing ensures a good fit for the
Indian silhouettes.
Mission:-
• Achieve customer delight by offering quality products and services
• Through a process of continuous innovation and adaptation.
• Build a dynamic team of committed and passionate employees through
sustained learning and grooming.
• Develop mutually beneficial relationships with our business partners.
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• Employ cost-effective processes and thereby create a strong

organization.
3:- Shoppers Stop

The foundation of Shoppers' Stop was laid on October 27, 1991 by
the K. Raheja Corp. group of companies. Being amongst India's biggest
hospitality and real estate players, the Group crossed yet another milestone
with its lifestyle venture Shoppers' Stop.
From its inception, Shoppers' Stop has progressed from being a

single brand shop to becoming a Fashion & Lifestyle store for the family.
Today, Shoppers' Stop is a household name, known for its superior quality
products, services and above all, for providing a complete shopping
experience.
With an immense amount of expertise and credibility, Shoppers’

Stop has become the highest benchmark for the Indian retail industry. In
fact, the company’s continuing expansion plans aim to help Shoppers’
Stop meet the challenges of the retail industry in an even better manner
than it does today.
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4:- Big Bazaar

Big Bazaar is a chain of hypermarkets in India, with more than 100
stores in operation. It is a subsidiary of Pantaloon Retail India Ltd's, Future
Group, and follows the business model of United States-based Wal-Mart
Big Bazaar is not just another hypermarket. It caters to every need of
your family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers.
At Big Bazaar, you will definitely get the best products at the best
prices [( Isase Shasta Aur Aachha Kahin Nahi)( Every Day Low Price)]
that’s what they guarantee. With the ever increasing array of private
labels, it has opened the doors into the world of fashion and general
merchandise including home furnishings, utensils, crockery, cutlery, sports
goods and much more at prices that will surprise you. And this is just the
beginning. Big Bazaar plans to add much more to complete your shopping
expereince.
The Big Bazaar is a useful place to find cheap household items, clothes,
and food all under one roof. However, the chaos and crowds often make
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shopping there a challenge.
5:- Home Town

Kishore Biyani owned ‘Future Group, aptly promising its customers ‘Ab
Ghar banana kitna aasan!, launched the first of its kind home improvement
store ‘Home Town’ on April 2007. Occupying an area of over 1.25 lakh sq.ft.
In Great India Place Mall in Noida. Home Town’s tag line promises
Home Town, is provide every thing required by a consumer to build

a ‘House’ and then to convert the same into a ‘Home.’ Apart from a range of
home products required for various rooms like drawing, dining, bath, etc. in a
house, the store is also through a team of experts offer services like electrical
and plumbing installations, interior decoration, vaastu, etc. under one roof.
Apart from products and services, Home Town is also offer credit facility to
consumers through Future Money, an arm of the group’s financial products
and services company, Future Capital.
Home Town stores have three sections, namely, Exhibitions, Markets
and Services. While, Home Town’s Exhibition section have a live display of
different rooms in a house, Markets section is display product like
furnishings, mattresses, appliances, consumer electronics for living, dining,
sleeping, kids, kitchen and other rooms and for leisure and entertainment like
music and books. The services section is offer services, which among others,
is include: carpenting, plumbing, electrification, painting, tile-laying and
designing. Other services on offer is include, grihapravesh pooja, door
delivery and installation.
The ‘Home Town’ concept thus: “Owning a home has always been the
ultimate Indian dream. In past, consumers had to visit multiple stores &
markets, while building a home and have to often rely on advice from
33
unqualified sources. Home Town is addressing this consumer pain point by

providing a single point destination for all their needs to build, equip and
decorate their homes. Additionally, consumers are also get professional
advice on various aspects, ranging from interiors, carpentry, plumbing,
painting, etc to grihapravesh pooja for the home.”
Home Town is an amalgamation of the value-lifestyle propositions, so
appears eminently approachable to the budget-buyer, as well as the
aspirational customer, and also to the lifestyle-driven customer. The displays
are echoing the aspirations of the consumer, keeping traditions alive in a
contemporary world.
Apart from displaying products of all major manufacturers, under numerous
categories, one of the major propositions of Home Town is be to provide
guarantees on prices, services and products.
6:- Pantaloons
34
Pantaloon Retail (India) Limited is India's leading retailer that operates

multiple retail formats in both the value and lifestyle segment. Pantaloon has
ushered a retail revolution in India and its founder Kishore Biyani is known as
India's "King of Retail".
Pantaloon's origin can be traced to 1987 when the company was

incorporated as Manz Wear Private Limited. The company launched
Pantaloons trouser, India's first formal trouser brand. In 1992, Pantaloon
launched its IPO. In 1994, The Pantaloon Shoppe - exclusive menswear store
in franchisee format was launched across the country. Pantaloon started
distribution of distribution of branded garments through multi-brand retail
outlets across the nation. In 2001, Big Bazaar, India's first hypermarket chain
was launched. In 2002, Food Bazaar, the supermarket chain was launched. In
2006, Future Capital Holdings, the company's financial arm launched real
estate funds, "Kshitij" and "Horizon" and private equity fund "Indivision".
The company is also planning forays into insurance and consumer credit.
Pantaloon Retail is the flagship company of Future Group.
7: - Home Centre
Home Centre presented by Lifestyle is a one-stop destination
for furniture, home ware and home furnishings that epitomises

35
elegance, luxury and individuality. Home Centre houses a wide
range of contemporary and classic furniture, linen as well as other
home accessories, thus providing customers affordable complete
home solutions.
Home Sweet Home is a truism proven true by Lifestyle’s Home
section. Accommodated with end-to-end solutions in home ware,
gifts, furniture and furnishings from across the world, their Home
range includes everything, Step inside and discover a whole new
world of lamps, carpets, curtains, rugs, table linen, bed linen,
glassware, crockery, cutlery, cookware, furniture and even artificial
plants, trees and flowers.
Except these 7 anchor stores TGIP also have most multi

national brand like: - Rebook, Adidas, Nike, Woodland, Mc
Donald, Yo, China, Barista, KFC, Nirula’s, Sagar Ratna, Colour Plus,
Allen Solly, Monte Carlo, Rado Watch, Om Book, Lee, Live’s
TGIP Loyalty Card: -
36
Exclusive Free Parking

Free parking for one year.
4 free visit to the Worlds of Wonder for a family of four.

(Without rides)
10%-20% discount at the selected outlets of TGIP Partner

Stores.
(This discount is for 57 outlets)
Free invites to be sent for events at TGIP organized by IRPPL.
Membership fee of Rs. 1000/- refundable on purchase of Rs.

20,000/- and above at TGIP once during the year.
10% premium on availing TGIP counters.(this discount is

available on 34 outlets which are also in 57 outlets)
Shipra Mall
37
Shipra Mall is the largest mall in the National Capital

Region (NCR) of Delhi. The mall, which is located east of Delhi
at Indrapuram, has a built-up area of 4.5 lakh sq ft.
It has been constructed in Classical Roman-style

architecture and has 3.6 lakh sq ft of retail space, three new-
generation cinema halls, 17,000 sq ft of kids zone, a 15,000 sq ft
food court, an amphi theatre and parking space for 1,000 cars.
The twin atriums provide better space and visibility for

retailers and free flow for shoppers. It would be able to provide a
complete experience to its shoppers as it has four anchor stores -
Shoppers Stop, Globus, Food Bazaar and Fashion Station.
Shipra Mall will attract a large number of footfalls for retailers as
38
it is stategically situated at the junction of Ghaziabad, Noida and

Delhi, i.e., a large catchment area.
Features of Shipra Mall
ANCHOR STORS IN SHIPRA MALL

1:-Food Bazaar
Ab Ghar Chalaana Kitna Aasaan
Food Bazaar invites customers for a shopping experience, unique by its

ambience. At Food Bazaar customers can find a hitherto unseen blend of a
typical Indian Bazaar and International supermarket atmosphere.
Flagged off in April’02, Food Bazaar is a chain of large supermarkets

with a difference, where the best of Western and Indian values have been
put together to ensure customer’s satisfaction and comfort while
shopping.
The western values of convenience, cleanliness and hygiene are offered

through pre packed commodities and the Indian values of "See-Touch-
Feel" are offered through the “bazaar-like” atmosphere created by
39
displaying staples out in the open, all at very economical and affordable
prices without any compromise on quality.
The best of everything offered with a seal of freshness and purity will
definitely make the final buying decision a lot easier.
2:- Shopper Stop
3:- Pantaloon
4:- Reliance Digital
5: - Globus
Except these Shipra Mall have big rang of multi national
brand like: - Adidas, Allen Solly, Archies, Barista, Cafe Coffee
Day, KFC, Levis, Liberty, McDonald, Nike, Reebok, Yo! China
RETAIL SEGMENTS IN SHIPRA MALL

SECTIONING OF RETAIL FORMATS
40
1. Apparel Stores : - Zodiac, AO's, Appeal, Bizarre,

Bombay Selections, Bonsoir, Cantabil, Catmoss, Chabbra
555, Chickankari, Cotton County, Cottons by Century,
Creative Line, CTC Plaza, Diya's, Elevation Clothings,
Fashion Station, Felicity, Gini & Jony, Givo, Globus,
Hakoba, Inexcess, Jashn Sarees, Jealous Jeans, Jean Paul,
John Players, Jorgy, Koutons, Lilliput, Louis Philippe,
Madame, Meena Bazaar, Men.xs, Monte Carlo, Mushrooms,
Mynah, Numero Uno, Paisleys, Pepe Jeans London, Peter
England, Priknit, Private Lives, Provogue, R & Sons, Reid &
Taylor, Reid & Taylor, Spykar, Square, Square, The
Raymond Shop, TNG, TQS, Tuscan Verve, Tycoon, United
Colors of Benetton, VanHeusen, Vibe, Vineet Sarees,
Westwood, Zardozi, Zodiac
2. Cafe/Pub/Restaurant: - Yo! China, Papa John's, Otik’

(Food Court), O2(Food Court), New woks(Food Court),
Nariyal Chutney (Food Court), Mr. Orange, Moti Mahal
Delux, More Than Paranthas (Food Court), Milestone
2000(Food Court), McDonald's, King Kulfi, KFC, Hot &
juicy, Fortune Platter, Dhampur Ki Chat (Food Court), Desi
Tadka (Food Court), China Gate (Food Court), Chicking
(Food Court), Cafe Coffee Day, Baskin Robbins(Ice Cream
Parlour), Barista, Andaaz-E-Lucknow (Food Court).
41
3. Sports Gear: - Adidas, Nike, Reebok, Shiva's, Shoe Biz,

Woodland, Leather Act, Hidesign
4. Electronics: - Electronic Bazaar, Sony World, Shine Star,

Reliance digital, Nokia, Essar
5. Accessories:- World of Titan, Titan, Timex, Tanishq, Nakshatra,

Gangoly Bros., Feminine, Fashion Station, Citizen, Carbon
6. Gifts: - Archies, Nik-Nish
7. Home furnishings: - Spaces
8. Luggage: - VIP, Samsonite
9. Photo Studio: - Anjali's
10. Music: - Planet M
11. Optical: - Muaaz Optician, Laxmi Opticals, Eye

Station
12. Stationary& Gift Shop:- Luxar, Just Link
13. Entertainment:- Just About Movies (JAM)
14. Health & Fitness: - Grand Slam
15. Home furnishings: - Furniture Bazaar
42
RESEARCH METHODOLOGY
Research Work:
In the survey work the method of Questionnaire is being used. The

questionnaires are then studied properly to find out about the various inputs
from the customers of TGIP Mall.
The survey was done among 60 customers in TGIP Mall.
Field Work:
In-house Work:
43
• Gathering of secondary data.

• Compiling the data & making the questionnaire for customers.
Work in TGIP:
• Counting the number of stores & dividing them according to various

segments.
• Checking the particular store location & the relevance of the location.
Visiting each & every Retail Firm in TGIP.
LIMITATION
1-Small sample size to complete the research the survey is needed to be

done on a large and diversified population which is out of preview because
of lack of resources and time.
2-Inadequate customer knowledge during the survey there may be few

customers who may have not complete knowledge of retail market.
3-Biased information the sample survey might be from particular income

strata or profession which may not reflect a correct picture of the research
made.
44
4-Secondary data- The secondary data taken from a source might be

wrong to serve the purpose of a person or organization concerned.
GRAPHICAL REPRESENTATION
Q: 1. Which would be the most preferable Mall for you?
45
This question asked from customers to know the customer

loyalty about TGIP.
This graph is showing that 73% people are fully satisfied with
TGIP and rest 27% people want go any other Mall or place due to
various point like- TGIP is located far away from their residential
area, May be any other Mall situated near to their residential area,
Q:2. Why do you like to come to TGIP
46
This question asked from the customer to know the main

purpose to go/come in TGIP
This graph is showing that 52% people go to TGIP for
shopping, 23% people come for entertainment, 18% people
come due to verity of outlets that’s why they able to buy verity
of product under the one roof, 7% people come only for time
pass because they are stay or situated near to TGIP, One biggest
thing come in front of me by the survey/graph is that No body
come in TGIP specially for having food.
Q: 3. Why do you prefer to shopping in TGIP?
47
This question is asked to know that what is the reason

behaind the preference of customer to do shopping in TGIP.
This graph is showing that 37% people prefer to shopping

in TGIP due to verity of outlets so that they can choose product
as per their choice- supose if they want to buy mens wear than
they have option like- Shoppers Stop, Pantaloon, Lifestyle &
Globus, 23% people prefer to shopping in TGIP due to verity of
outlets so that they can buy verity of product under the one roof
like apparels, groceries item, home furnishing & electronics & they
can have food also, 20% people prefer to do shopping in TGIP
because its close to their residential area, 12% people prefer to do
shopping in TGIP due to resonable product price given by Big
Bazaar,Soppers Stop etc, 8% people prefer to shopping in TGIP
due to Good customer service like-thay can carry their goods in
trolly till the car.
48
Q:4. Which store do you mostly prefer for shopping?
This graph is showimg that 44% people mostly prefer to do

shopping from Big Bazaar due to long range of product at low
cost, 20% people mostly prefer to do shopping from home Town
because it’s a first store which offer these type of product, 13%
people mostly prefer to do shopping from Shoppers Stop due
brand loyalty & quality of product, 10% people mostly prefer to
do shopping from Lifstyle, 8% people mostly prefer to do
shopping from Pantaloon, 5% people mostly prefer to do
shopping In Globus.
Q:5. Which feature do you like most in Mall?
49
This graph is showing that 38% people want that ambiance

should be good in the Mall, but 35% people want that parking
place should be easily accessible, while 22% people want that
security should be good, 5% people want that customer
information center should be in Mall. At overall statement tell
that ambiance & parking both are important factor for Mall.
Q: 6. Which of the following do you like most while

interacting with customer service representative?
50
This graph showing that 47% people want that customer

service representetive give quick response, 33% people want
that customer service representetive talk politely with them, 12%
people want that customer service representetive should be
knowledgeable so that thay can get appropriate guidence, 8%
people want that customer service representetive should be
wellgroom.
Q:7. Where do you fine these problems?
(A) Drinking Water
51
This graph is showing that 50% people say that thay face
problem in getting drinking water in TGIP, 32% people say that
thay face problem in getting drinking water in Sipra Mall, 18%
people say that thay have no problem in getting drinking water.
(B) Rest Room
52
This graph is showing that 47% people said that thay were
not able to search Rest Room easly in Shipra Mall, when 43%
people said that thay have no problem in getting Rest Room, 10%
people said that thay ware not able to search Rest Room easily in
TGIP.
(C)Escalator not working
53
This graph is showing that 48% people are satisfied with

escalator facility, When 39% people said it is the biggest
problem in TGIP, 13% people said that escalator is not good in
Shipra.
(D)House Keeping
54
This graph is showing that 72% people said that house keeping
was not a problem in any Mall, 18% people said that house
keeping of Shipra Mall was not good. When 10% people said
that they ware not satisfied with house keeping of TGIP.
(E)Parking
55
This graph is showing that 58% people said that parking

of TGIP is good, But 22% people said that they are not satisfied
with present parking facility they want some change like- they want
to stand their car in -1 parking area but guard was not allowing them
to go there, 20% people were not feeling comfortable with Shipra
Mall parking area due to only way for Entry & Exit.
Q: 8. For an over all entertainment which place would you

prefers to go.
56
This graph is showing that 64% people said that for an overall
entertainment they would prefer to go/come to TGIP due to various
reason like- World of Wonder, Big cinema, Food Court & Darne
Me Bhi Maja Hai etc, 13% people said that for an overall
entertainment they would prefer to go to Shipra Mall, while 23%
people said that for an overall entertainment they would prefer to go
to any other place.
Observation and Recommendation
Observation: -
1. Elevators were not working in a proper manner.
2. There was not any facility of drinking water.
57
3. AC was not working in a proper manner on third floor.
4. Security system was not effective in TGIP.
5. Rest Room was not clean on ground floor.
6. At times I saw people want to take rest but they did not find
space for sitting.
7. Sometimes I saw people were not satisfied with parking
facility.
8. The shops which are located on the second floor are incapable
of attracting the traffic.
9. Floor plan & direction Board was not sufficient & visible
because I saw that many were people asking for some
particular shops but they did not get any answer.
10. Only one Customer Information centre is not sufficient.
58
11. Customer information centre was not visible that’s why
customer ask about a particular shop to another customer but
they were unable to get proper answer.
12. I had also observed that on information desk sometimes
nobody is present.
13. Customer loyalty program which is presented by TGIP
is not well-known because of low advertisement.
14. Price of customer loyalty card was quite high and facility
was not much attractive.
15. Stair of Emergency Exit was not clean & visible.
16. As per my customer survey nobody came in TGIP
specially for having food.
59
Recommendation: -
1. Elevators should work in proper manner for the whole week or
month.
2. There should be facility of drinking water it’s a basic need of
customer/human being.
3. AC should be effective on third floor also so that customer
feel relax & come in TGIP specially for having food.
4. Security system should be good in Mall.
5. Rest Room should be neat & clean on each & every floor.
6. Number of sitting chair should increase for taking rest of
customer.
7. Parking facility should be same for all customers who are
paying same amount of money.
60
8. Number of shops should be increased on second floor & it
should be also capable for attracting the customer like on
second floor shoppers stop, life style.
9. Floor plan & direction board should increase & be visible
10. Number of customer information centre should be
increased & Make sure that always some body be present on
the information desk.
11. Advertisement of Customer loyalty program which is
presented by TGIP should increase so that everybody knows
this.
12. Price of customer loyalty card should be low & facility
which given by TGIP should be attractive like – (instead of
four free visits of worlds of wonder, free rides for one or tow
members)
13. Stair of Emergency Exit should be neat & clean.
61
Conclusions: -
As I have studied the customer behevior about the Mall
with the help of getting full fill Questionnaire by the customer &
intrecting with them, and due to summer traing My work was
selling loyalty card of TGIP in that proces I gain knowledge of
customer behavior about the Mall.
I came to know that the Location of the Mall, Parking,
Ambiance of the Mall, Rest Room, Drinking water, customer
information centre, stors location board, combination of the type of
stors eg: - Apparel, Grosery stors like Big Bazaar, Food out let,
Book stor like oddisi, home furnishing stors like home town, PVR
cinema, pub, restaurant,electronics shops etc, all these are the key
factors of the Mall for atracting the traffic.
62
All these factors was all ready well stabiles in TGIP when I
compare all these facility among TGIP and Shipra Mall then I saw
that TGIP is far ahead from it, if I compare any facility I got big
variation like- Parking capacity of TGIP 4500 car at a time but
parking capacity of Shipra mall 1000 car at a time.
At last I come to this conclusion of that TGIP much

better than Shipra Mall but some chance for enhancement is present
today also. It can be improved.
63
BIBLIOGRAPHY
 www.oneindia.com
 www.indirapuram.com/shipramall/shipramall.htm
 www.mouthshut.com
 www.Google.com
 www.scribd.com
ANNEXURE
64
Questionnaire
Q1: - Which would be the most preferable Mall for you?
(A) TGIP (B) SHIPRA MALL
Q2: - Why do you like to come to TGIP?
(A) Kill Time (B) Shopping
(C) Entertainment (D) For having Food
(E) Verity of outlets
Q3:- Why do you prefer to Shopping in TGIP?
(A) Reasonable product price
(B) Verity of product
(C) Good customer service
(D) Verity of outlets
(E) Close to residential area
Q4: -Which store do you mostly prefer for shopping?
(A) Shoppers stop (B) Lifestyle
(C) Pantaloon (D) Globus
65
(E) Big bazaar (F) Home town

Q5: - Which feature do you like most in Mall?
(A) Ambiance of the Mall
(B) Security
(C) Easy to excess parking
(D) Customer information centre
Q6: - Which of the following do you like most while interacting
with customer service representative?
(A)Courtesy (B) Knowledge
(C) Quick Response (D) Well Groom
Q7: - Where do you fine these problems?
(A)Drinking Water TGIP Shipra Not Any
(B)Rest Room TGIP Shipra Not Any
(C)Escalator not working TGIP Shipra Not Any
(D)House Keeping TGIP Shipra Not Any
(E)Parking TGIP Shipra Not Any
Q8: - For an over all entertainment which place would you
prefers to go?
(A)TGIP (B) Shipra Mall (C) Any other
66
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PROJECT REPORT

“COMPERATIVE ANALYSIS ON MALL MANAGMENT”

Submitted in partial fulfillment of the Post-Graduate Diploma in Retail Management

Practical Knowledge is an important suffix to theoretical Knowledge one

Management in India is heading towards a better profession as

A comprehensive Understanding of the Mall Management will

This project report is a result of endless effort & immense degree of

I would like to thank all those people who graciously helped me by

I would like to dedicate this work to my reversed institute, Institute

I express my sincere gratitude to my Institute guide Prof. A.N.

Lastly, I express my gratitude to Parents, Friends and most importantly to

I hereby declare that the project work entitled “.COMPERATIVE

Prashant Kumar Rai

 Indian Retail sector............................................................................ 8

Company profile of IRPPL.............................................................. 12

Great India Place................................................................................14

Features of TGIP Mall........................................................................15

Features Shipra Mall...........................................................................42

Regarding my project work I have completed my project with

Indian Retail Sector

India is the country having the most unorganized retail market.

The revolution in retailing industry has brought many changes and

India there is a constant clash between challenges and opportunities but

Retailing is still in its infancy in India. In the name of retailing, the

India retail industry is the largest industry in India, with an employment

India retail industry is expanding itself most aggressively; as a result a

Purchasing power of Indian urban consumer is growing and branded

There seems to be a considerable potential for the entry or expansion

etc.) in this sector. Another prominent feature of this sector is popularity of

Unitech, real estate firm, and International Amusement Ltd, widely

IRPPL is the pioneer in the concept of amusement parks. In 1984 it

The Entertainment City

Explaning each of them below

 Worlds of Wonder (WOW) include

• Family Zone:--it has been prepared as a soothing atmosphere a

These are the future projects of IRPPL :-

• Townsville (Children Zone with Cartoon Network)

The Great India Place

• 6-screen multiplex cinema: total seating capacity of 1220 seats.

• Indoor entertainment area

The Great India Place is a retail and entertainment complex as part of

The amusement park – also called Entertainment city – about to open

Family Fashion Zones

Wedding Bazaar and Hometown

from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan

Mahal, and Pind Balluchi etc.

 If you are a gizmo freak. There is Jumbo electronics and Ezone.

 Whole 1 floor of the mall is dedicated to Big Bazaar and Home

 For adventure seekers...this Mall has got amusement park with

wonderful rides too it is perfectly titled WORLDS OF

mall has an array of escalaters in the beginning, middle and the

 Wheelchairs are available from the customer care officer on the

 Parking is best done in the basement as it is connected by lift to

4500 to 5000 at a tisme, including {-1,-2, valet parking, staff parking

front of WOW), VIP parking (open parking)}

in it self a 200 room Hotel, 700 seater multipurpose auditorium for

seminars and cultural events, 5000 sq meter of hypermarket, landscaped

courtyard with restaurants on ground floor, food court to accommodate

approximately 500 people, multiplex.

although the project is one of the future prospects of IRPPL

FLOOR STRUCTURE & RETAIL STORES

2- Home Town(Future Group)