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China Outbound Meetings, Incentives, Conferences,
Exhibitions (MICE) Tourism Market & Forecast

Published: January, 2015

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Copyright 2015 Renub Research All Rights Reserved

China Outbound MICE Tourism Market Analysis

Outbound tourism of any country shows of its economic strength and purchasing capacity of the
citizens of that country. Out of this segment Meetings, Incentives, Conferences, Exhibitions
(MICE) segment is considered the golden segment of tourism industry. Since it is most lucrative
and revenue generating segment of tourism industry. With China's rapid economic development
and continuous improvement of the degree of internationalization, Chinese MICE tourism to
foreign destinations is continuously increasing. This creates an ample opportunity for star
category hotels, agencies and other tourism service providers to grab a handsome pie of this
lucrative market segment. One of the biggest challenges for the MICE industry is the ease and
convenience of obtaining visas.
China MICE Tourists Visit: Hong Kong holds the highest share in 2014, while Macau, the
neighbor of China, stands at the 2nd slot. South Korea stands at the 3rd slot. The other popular
destination for Chinese outbound MICE travelers is US, Thailand, Japan, Vietnam and Singapore
among others.
China MICE Tourists Spending (Market): United States holds the highest spending share in
2014, followed by Macau at the second position. Thailand and Japan are competing closely
with each other for spending share in 2014.
This is 2nd report on China Outbound Tourism by Renub Research. The report titled "China
Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourists Market &
Forecast provides a comprehensive analysis of the China Outbound MICE tourism market
covering in detail various aspects such as MICE tourists visits, MICE tourists spending, and
market share of the Chinese Outbound MICE tourist visits & spending(market).
This 93 page report with 49 Figures and 6 Tables provides a complete analysis of top 10
countries visited by Chinese MICE Tourists. All the 11 countries in the report have been studied
from 2 viewpoints.
I.

Chinese Outbound MICE Tourists Visit from the year 2010 2019

II.

Chinese Outbound MICE Tourists Spending(Market) from the year 2010 2019

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All the 11 Countries studied in the report are as follows

1. Hong Kong
2. Thailand
3. South Korea
4. Macau
5. Singapore
6. Malaysia
7. Japan
8. United States
9. Vietnam
10. Indonesia
11. Other Countries

Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and inhouse analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 500 paid databases.

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About Us
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China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourists Market &
Forecast
Renub Research, 2015
Edition 1.0
All rights reserved. This publication is protected
by copyright. No part of it may be reproduced, stored
in a retrieval system or transmitted, in any form or by
any means, electronic mechanical, photocopying,
recording or otherwise without the prior written
permission of the publishers

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Table of Contents
1.

Executive Summary

2.

Worldwide China Outbound MICE Tourists Visit (2010 2019)

3.

Worldwide China Outbound MICE Tourists Spending (2010 2019)

4.

Worldwide China Outbound MICE Tourists Visit & Spending Share (2010 2019)

5.

4.1

Worldwide China Outbound MICE Tourists Visit Share & Forecast

4.2

Worldwide China Outbound MICE Tourists Spending Share & Forecast

China Outbound MICE Tourists Visit& Spending Top 10 Countries (2010 2019)
5.1

Hong Kong China Outbound MICE Tourists Visit & Spending

5.1.1

China Outbound MICE Tourists Visit to Hong Kong & Forecast

5.1.2

China Outbound MICE Tourists Spending in Hong Kong & Forecast

5.2

Thailand China Outbound MICE Tourists Visit & Spending

5.2.1

China Outbound MICE Tourists Visit to Thailand & Forecast

5.2.2

China Outbound MICE Tourists Spending in Thailand & Forecast

5.3

South Korea China Outbound MICE Tourists Visit & Spending

5.3.1

China Outbound MICE Tourists Visit to South Korea & Forecast

5.3.2

China Outbound MICE Tourists Spending in South Korea & Forecast

5.4

Macau China Outbound MICE Tourists Visit & Spending

5.4.1

China Outbound MICE Tourists Visit to Macau & Forecast

5.4.2

China Outbound MICE Tourists Spending in Macau & Forecast

5.5

Singapore China Outbound MICE Tourists Visit & Spending

5.5.1

China Outbound MICE Tourists Visit to Singapore & Forecast

5.5.2

China Outbound MICE Tourists Spending in Singapore & Forecast

5.6

Malaysia China Outbound MICE Tourists Visit & Spending

5.6.1

China Outbound MICE Tourists Visit to Malaysia & Forecast

5.6.2

China Outbound MICE Tourists Spending in Malaysia & Forecast

5.7

Japan China Outbound MICE Tourists Visit & Spending

5.7.1

China Outbound MICE Tourists Visit to Japan & Forecast

5.7.2

China Outbound MICE Tourists Spending in Japan & Forecast

5.8

United States China Outbound MICE Tourists Visit & Spending

5.8.1

China Outbound MICE Tourists Visit to United States & Forecast

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5.8.2
5.9

China Outbound MICE Tourists Spending in United States & Forecast

Vietnam China Outbound MICE Tourists Visit & Spending

5.9.1

China Outbound MICE Tourists Visit to Vietnam & Forecast

5.9.2

China Outbound MICE Tourists Spending in Vietnam & Forecast

5.10

Indonesia China Outbound MICE Tourists Visit & Spending

5.10.1

China Outbound MICE Tourists Visit to Indonesia & Forecast

5.10.2

China Outbound MICE Tourists Spending in Indonesia & Forecast

5.11

Other Countries China Outbound MICE Tourists Visit & Spending

5.11.1

China Outbound MICE Tourists Visit to Other Countries & Forecast

5.11.2

China Outbound MICE Tourists Spending in Other Countries & Forecast

6.

Worldwide MICE Tourism Number of Meetings in 104 Countries (2010 2013)

7.

China Outbound MICE Tourism Driving Factors

8.

7.1

Technology Driving MICE Tourism

7.2

Opening of Chinas Outbound Travel Sector to Foreign Capitalized Tour Companies

7.3

Chinas New National Tourism Strategy set to Increase Outbound Tourism

China Outbound MICE Tourism Challenges

8.1

Compliance is a Growing Challenge

8.2

Visa Obtaining Process a Challenge

8.3

Chinese Outbound Tourists Faces Language Issues

8.3.1

Limited Availability of Chinese Language Website

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List of Figures
Figure 2-1: Worldwide China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 2-2: Worldwide Forecast for China Outbound MICE Tourists Visit (Number), 2015 2019
Figure 3-1: Worldwide China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 3-2: Worldwide Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 2019
Figure 5-1: Hong Kong China Outbound MICE Tourists Visit to Hong Kong (Number), 2010 2014
Figure 5-2: Hong Kong Forecast for China Outbound MICE Tourists Visit to Hong Kong (Number), 2015
2019
Figure 5-3: Hong Kong China Outbound MICE Tourists Spending in Hong Kong (Million US$), 2010
2014
Figure 5-4: Hong Kong Forecast for China Outbound MICE Tourists Spending in Hong Kong (Million
US$), 2015 2019
Figure 5-5: Thailand Break Up of China Outbound MICE Tourists Visit to Thailand (Percent), 2013
Figure 5-6: Thailand China Outbound MICE Tourists Visit to Thailand (Number), 2010 2014
Figure 5-7: Thailand Forecast for China Outbound MICE Tourists Visit to Thailand (Number), 2015
2019
Figure 5-8: Thailand China Outbound MICE Tourists Spending in Thailand (Million US$), 2010 2014
Figure 5-9: Thailand Forecast for China Outbound MICE Tourists Spending in Thailand (Million US$),
2015 2019
Figure 5-10: South Korea China Outbound MICE Tourists Visit to South Korea (Number), 2010 2014
Figure 5-11: South Korea Forecast for China Outbound MICE Tourists Visit to South Korea (Number),
2015 2019
Figure 5-12: South Korea China Outbound MICE Tourists Spending in South Korea (Million US$), 2010
2014
Figure 5-13: South Korea Forecast for China Outbound MICE Tourists Spending in South Korea (Million
US$), 2015 2019
Figure 5-14: Macau China Outbound MICE Tourists Visit to Macau (Number), 2010 2014
Figure 5-15: Macau Forecast for China Outbound MICE Tourists Visit to Macau (Number), 2015 2019
Figure 5-16: Macau China Outbound MICE Tourists Spending in Macau (Million US$), 2010 2014
Figure 5-17: Macau Forecast for China Outbound MICE Tourists Spending in Macau (Million US$), 2015
2019
Figure 5-18: Singapore China Outbound MICE Tourists Visit to Singapore (Number), 2010 2014
Figure 5-19: Singapore Forecast for China Outbound MICE Tourists Visit to Singapore (Number), 2015
2019
Figure 5-20: Singapore China Outbound MICE Tourists Spending in Singapore (Million US$), 2010
2014

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Figure 5-21: Singapore Forecast for China Outbound MICE Tourists Spending in Singapore (Million
US$), 2015 2019
Figure 5-22: Malaysia China Outbound MICE Tourists Visit to Malaysia (Number), 2010 2014
Figure 5-23: Malaysia Forecast for China Outbound MICE Tourists Visit to Malaysia (Number), 2015
2019
Figure 5-24: Malaysia China Outbound MICE Tourists Spending in Malaysia (Million US$), 2010 2014
Figure 5-25: Malaysia Forecast for China Outbound MICE Tourists Spending in Malaysia (Million US$),
2015 2019
Figure 5-26: Japan China Outbound MICE Tourists Visit to Japan (Number), 2010 2014
Figure 5-27: Japan Forecast for China Outbound MICE Tourists Visit to Japan (Number), 2015 2019
Figure 5-28: Japan China Outbound MICE Tourists Spending in Japan (Million US$), 2010 2014
Figure 5-29: Japan Forecast for China Outbound MICE Tourists Spending in Japan (Million US$), 2015
2019
Figure 5-30: United States China Outbound MICE Tourists Visit to United States (Number), 2010 2014
Figure 5-31: United States Forecast for China Outbound MICE Tourists Visit to United States (Number),
2015 2019
Figure 5-32: United States China Outbound MICE Tourists Spending in United States (Million US$), 2010
2014
Figure 5-33: United States Forecast for China Outbound MICE Tourists Spending in United States
(Million US$), 2015 2019
Figure 5-34: Vietnam China Outbound MICE Tourists Visit to Vietnam (Number), 2010 2014
Figure 5-35: Vietnam Forecast for China Outbound MICE Tourists Visit to Vietnam (Number), 2015
2019
Figure 5-36: Vietnam China Outbound MICE Tourists Spending in Vietnam (Million US$), 2010 2014
Figure 5-37: Vietnam Forecast for China Outbound MICE Tourists Spending in Vietnam (Million US$),
2015 2019
Figure 5-38: Indonesia China Outbound MICE Tourists Visit to Indonesia (Number), 2010 2014
Figure 5-39: Indonesia Forecast for China Outbound MICE Tourists Visit to Indonesia (Number), 2015
2019
Figure 5-40: Indonesia China Outbound MICE Tourists Spending in Indonesia (Million US$), 2010 2014
Figure 5-41: Indonesia Forecast for China Outbound MICE Tourists Spending in Indonesia (Million US$),
2015 2019
Figure 5-42: Other Countries China Outbound MICE Tourists Visit to Other Countries (Number), 2010
2014
Figure 5-43: Other Countries Forecast for China Outbound MICE Tourists Visit to Other Countries
(Number), 2015 2019

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Figure 5-44: Other Countries China Outbound MICE Tourists Spending in Other Countries (Million US$),
2010 2014
Figure 5-45: Other Countries Forecast for China Outbound MICE Tourists Spending in Other Countries
(Million US$), 2015 2019

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List of Tables
Table 4-1: Worldwide China Outbound MICE Tourists Visit Share (Percent), 2010 2014
Table 4-2: Worldwide Forecast for China Outbound MICE Tourists Visit Share (Percent), 2015 2019
Table 4-3: Worldwide China Outbound MICE Tourists Spending Share (Percent), 2010 2014
Table 4-4: Worldwide Forecast for China Outbound MICE Tourists Spending Share (Percent), 2015
2019
Table 6-1: Worldwide: Number of Meetings in 104 Countries (Number), 2010 2013
Table 8-1: Global Survey on Meeting Approval Process (Percent), 2013

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