Spin Co.

Todd Sullivan, Rand Strategic Partners

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The title refers to a collection of assets that

Simon Properties CEO David Simon once
called [expletive] Co.

Contrary to Mr. Simons eloquent description

and timeless wit, these assets are incredibly
valuable and the stock at todays prices
presents a compelling opportunity

The company, Howard Hughes (HHC), holds

these premier assets in sought-after locations
and is entitled to develop them on a massive
and currently unmatched scale
3

History

Assets originally owned by General Growth Properties

In 2009 GGP entered Chapter 11 bankruptcy protection

HHC was carved out into a new entity, as the assets did not fit GGPs goal
of becoming a Class A regional mall operator post emergence

Fairholme, Brookfield and Pershing led recap of entity and received

warrants

Spin was completed Nov 2010 at ~$35/share

Fairholme/Brookfield warrants were repurchased by HHC in13 for $81M

cash and 1.5M shares common. Transaction is breakeven for
shareholders long as the stock price is over $81/share in 2017. Due to
repurchase, existing shareholders immediately owned 10% more of
company.
4

History

Pershing has not yet sold its warrants back to the company

In Nov. 2010, David Weinreb and Grant Herlitz were hired as CEO &
President

Together they purchased 7yr warrants for $17M on 2.7M shares at $42.23

Warrants may not be sold or hedged in any way nor may the execs reduce
their net long exposure until Nov, 2016

In Feb 2011, Andrew Richardson was hired as CFO

Purchased for $2M 7yr warrants on 179k shares at $54.50 under same
terms as Weinreb & Herlitz (except date differences)

Top management VERY aligned with shareholders as upon warrant

exercise they will be the largest individual shareholders in company
5

Unique Model

Typically land-owning companies have simply sold their land to developers

in a one-off event

HHC has done something very different. When they are not the sole
developer of a project, they do the following:
Summerlin Apartments, LLC
On January 24, 2014, we entered into a joint venture with a national multi-family real estate
developer, The Calida Group (Calida), to construct, own and operate a 124-unit gated
luxury apartment development. We and our partner each own 50% of the venture, and
unanimous consent of the partners is required for all major decisions. This project represents
the first residential development in Summerlins 400-acre downtown. We will contribute a
5.5-acre parcel of land with an agreed value of $3.2 million in exchange for a 50%
interest in the venture when construction financing closes. Our partner will contribute
cash for their 50% interest, act as the development manager, fund all pre-development
activities, obtain construction financing and provide any guarantees required by the
lender. Upon a sale of the property, we are entitled to our 50% share of proceeds and 100%
of the proceeds in excess of an amount determined by applying a 7.0% capitalization rate to
net operating income (NOI). The venture is expected to begin construction in the fourth
quarter of 2014 with the first units available for rent by the fourth quarter of 2015.
6

Share Price Since Spin

Ward Centers in Honolulu

HHC owns 60 acres of ocean-front property

Currently vastly underutilized with a series of low-rise retail, office and parking
structures. Its 1.2M sqft produces ~$24M NOI

Entitled to build ~4,000 residential units and 1.9M sqft of retail and office space
(9.3M sqft total)

Tower 1 (Ala Moana) went on sale and sold out 206 units in 23 hours ($1,170
sqft) with residents camping out at the sales center. Facebook CEO
Zuckerberg is rumored to be a buyer of several units.

Towers 2 (Waiea) and 3 (Anaha) are 75% sold out (493 total units)

Waiea construction began 11/2014 and Towers 4 and 5 have been approved

Tower 5 will feature the largest Whole Foods in Hawaii

Hawaii currently is facing a housing shortage and the University of Hawaii

Economic Research Organization (UHERO) estimates the area needs 4,000
units/year until 2020 to help alleviate it

There is tremendous embedded demand for HHCs offerings

9

Anaha & Waiea Tower Locations

10

What Ward Centers Will Look

Like At Full Build Out.

11

Houston

Fastest growing metropolitan area in US

60% of new residents to Houston move to Harris County, home of

HHCs Bridgeland MPC (broke ground in spring 2014)

Bridgeland will deliver 17,600 finished SF lots on 11,400 acres plus

retail/office/hotel/multi-family space

~20% of new residents move to Montgomery County, home of HHCs

The Woodlands MPC. Montgomery Countys 500k pop is expect to
double over next 25 years

Exxon is building a campus adjacent to The Woodlands and bringing

10k employees. Has already signed leases with HHC for >700k sqft
of space
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The Woodlands' 28,000 acres make it larger than Manhattan

In 2014 HHC bought ~1,800 acres just north of The Woodlands for
$67M with plans for > 4,600 residential lots & 161 acres commercial
(Hendricks Land). Even if we assume a 30% discount on lot price vs
The Woodlands, the purchase still represents a min. $600M revenue
opportunity only on residential lots assuming no price increases and
ignoring all commercial development

HHC is also building Embassy Suites and Westin hotels which it will
operate. There is a luxury tower being built next to the Westin

There is ~2M sqft currently under development in The Woodlands

with a significant portion of that opening in 15

There are still 2,000 lots to sell (approx. 3 yrs worth) and lot prices
increased 19% in The Woodlands (30% in Bridgeland) in 2014

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Grand Parkway

Segment connecting The Woodlands and Bridgeland scheduled

to open by the end of 2015

Will further boost growth in the area

The Katy section that runs from Rt 10 to Rt 290 opened in Dec

2013 and demand for housing in the area has jumped with 15k
new homes already planned for the next 10 yrs and more coming

Katys population has now topped 300k (the size of Pittsburgh)

The Grand Parkway will open the entire area around Bridgeland
to development and grant easy access to The Woodlands from
the West 45 miles to Bridgeland
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Grand Parkway

15

Oil Risk?

Much has been written about the price of oil and

its effect on Houston and its housing market

The risk to HHC is overblown

The basic thesis is born from Houstons

experience during the 1980s when falling oil
prices (from $112 to $31) caused a regional
recession and housing/commercial real estate
saw price declines.

People erroneously assume oil prices are today

the sole driver of Houstons housing market
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Differences Between
1980s and Today

From 1979 to 1981 Volker raised the Fed funds rate from 11.2% to 20.5%,
which caused a national recession in 81-82. Today the Fed funds rate is
.1% and a recession is nowhere on horizon

In 1985 oil and gas exploration was 21% of Houstons economy; it is 11%
today

In the 1980s Houston homebuilders built >100k homes without signed

contracts and continued to build as the region shed 200k jobs; this practice
is almost non-existent today and Houston has added 480k new jobs since
the end of the recession

In the early 1980s developers added 71.7M sqft of office space as

employment dropped and companies were declaring bankruptcy. Today
there is just 16M sqft under construction and 56% of that is pre-leased
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Does The Most Recent Oil Crash

Gives Us A Better Perspective?

The 2008-09 oil crash had a muted effect on Houstons housing

market and also featured several other characteristics that make
the oil will cause Houston housing to collapse meme questionable

From June08 to Feb 09 crude oil fell from $143 to $43/bbl

What happened to housing?

The median annual home price in Houston entering 2008 was

$153,630; the median annual home price for 09 was $153,000

From pre- to post-recession (06- 11) the median home price rose
from $149,100 vs $153,900
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2008 vs 2014-15

In 2008-09 Houston entered the oil price collapse/recession with ~6 mos

supply of homes for sale. Today it has 2.5 mos (record low and 1/2 US
number)

In 2008 annualized GDP fell -8.2% and -5.4% in Q3/Q4. Today GDP is rising
~3%

From 2007-09 7.5 million Americans lost their jobs. In 2014 2.2 million
obtained jobs

During the great recession US home prices fell ~25%. In 2014 they rose
5.6% and are forecast to rise another 4%-5% in 2015

Despite hitting record high prices in Dec 2014, the median home price in
Houston is still 9% below the US average & 30-60% below other large metro
areas (Miami, Boston, LA, San Francisco). This affordability is driving a
steady stream of young and educated new residents to the area
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Even the most pessimistic projections call for only 40k energy related job
losses in 2015, equal to only 1.3% of the ~3M people employed in Houston
Metro (4.5% unemployment rate vs 5.5% US)

Despite those losses Houston is still expected to add ~50k net jobs in 2015
and 125k new residents. These people will be looking for housing in an
severely undersupplied market

Houston is now home to the worlds largest medical center and the #1
export port in the US. Health and Education have been leading the area in
employment gains the last decade (~2x oil and gas sector)

Over the past decade Houstons population of college educated residents

has grown 40% and in total numbers more than Boston, San Francisco,
Silicon Valley and Chicago. Houston has added over 400k foreign born
nationals, second only to NYC and 3x the #3 city, LA

20

Conclusion

The Houston housing market will not suffer material declines due to the oil
price fall

Historically low residential and commercial inventory, increasing national

and regional GDP, a decreased reliance on the energy sector, and
increasing employment and population all provide significant tailwinds

However, oil and gas are still significant contributors to the area. Houstons
growth rate may be cut in half in 2015

Even at these levels, Houston's GDP will grow more than NYC, Chicago,
LA and Washington DC and it has a much lower current housing inventory
than all of them

Further, HHC has only 2,000 lots left to sell in the Woodlands (3yrs) and
Bridgeland is centered in the fastest growing county in Houston
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HHC has been restraining sales in The Woodlands via auctions to

maximize prices

Activity in The Woodlands now is focused on retail and office space to

support the needs of existing residents

The area is considerably underserved on both fronts and demand is

very strong (people want to work and shop near where they live)

While the fall in oil prices will slow the rate of home price appreciation in
the Houston Metro area (10.6% in 2014), given the lack of available lots
and large influx of workers and residents to the area in 2015, I think
HHC sees a minor if any impact to its two MPCs

Should oil prices settle significantly <$40 for a prolonged period of time
(1yr), this thesis would have to be revisited

Houston assets make up < 30% of total valuation

22

South Street Seaport

Redeveloping Pier 17

Will have 362k sqft of retail space, roof

amphitheater (4k people) and hi-tech movie
theatre (iPic) in Phase I and another ~700K sqft
in Phase II

Phase I scheduled to open Q4 16

Leasable space will rise 4x from current 88k sqft

Rents should rise to in excess of $200/sqft

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Proposed Plan

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Additional aspects include:

Restoration of the Tin Building

Marina

~400ft hotel/residential tower

Food market

Acquired 80 S. Street pre-approved for a 1,000 ft

Tower

Acquired 85 S. Street
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Summerlin

HHC is largest private landowner in Vegas and 2nd

largest after Fed government

Summerlin is a 22,500-acre MPC

Permitted for an additional 20k homes

One of the most affluent communities in Vegas

Currently 100k resident occupy the MPC, which is

expected to double

Lot prices increased 73% in 2014

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Downtown Summerlin

1.6M sqft retail/office opened in Oct 2014

124-unit luxury condo tower being built along with 200k sqft office
tower

Occupies ~106 acres of 400-acre site

Red Rock Casino and Resort sits next to Downtown Summerlin and
sees >1M visitors per year

$1B of retail sales leak from Summerlin annually

Retailers reporting sales well above expectations

~$40M normalized NOI from just retail component currently open

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Other Assets

West Windsor, 658 acres near Princeton NJ: expect

redevelopment plans to be revealed late 2015-16

Outlet Collection at Riverwalk, New Orleans: renovated and

reopened 2014, 250k sqft

Landmark Mall, Alexandria VA: planning commission has

approved redevelopment proposal

Fashion Show air rights on the Las Vegas strip

Columbia, MD: redevelopment underway; HHC just added 700k

sqft of office/retail space there and now controls the majority of
the office space in Columbia
29

Columbia, MD
HHC is redeveloping and adding ~13M sqft
of office, retail, multi-family

30

Landmark Mall
Current state: Dead Mall

31

Phase 1 calls for 280k sqft retail and ~400 apartments

32

Phase 7 includes condos, hotel and office space (5.5M sqft)

33

Hotel Properties
Coming Online

Embassy Suites: 205 rooms

Westin: 302 rooms

Woodlands Resort: 440 rooms (opened

Q4 2014)

34

Residential Properties
Coming Online in 2015

Columbia D: 817 units

Summerlin Apts: 124 units

Columbia C: 437 units

One Al Moana: Sold out in 24 hrs

One Lakes Edge: 390 units

Metropolitan Downtown Columbia: 380 units/14k sqft

retail
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Office/Retail Coming
Online in 2015

Tech Forest Drive: 95k sqft, $2.1M NOI

Creekside Village: 75k sqft

One Lakes Edge: 22k sqft

Three Hughes Landing: 324k sqft

Hughes Landing Retail: 83k sqft

Exxon I & II: ~650k sqft, ~$10.7M NOI (rises to $14.5M if Exxon exercises
option for 150k more sqft)

One Summerlin: 200k sqft

Columbia D: 76k sqft

Columbia C: 31K sqft

Recently acquired Columbia office/retail: 700k sqft

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2016 and Beyond

Ward Centers: More towers and significant additional retail/office space

Waiea condos: 171 units

Anaha condos: 311 units

Ward Workforce Tower: 424 units

Tower #5 Hawaii

Columbia Parcels

Lakeland Village Center: 84k sqft office

South St. Seaport: 380k sqft retail and Phase II retail

South St. Seaport: Tower and 80 and 85 South Street Towers

Creekside Village: 1000 units and 225k sqft retail

Landmark Mall: 400 units and 280k sqft retail/office

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Looking Forward

Results should begin to show material improvements in Q4 2014 (reported

at the end of this month)

MPC land sales will get a ~$27M bump from Bridgeland sales closing in
Q4 (vs $3M in 2013) and builders playing catch up to demand in
Summerlin bringing new neighborhoods online (supply restricted sales in
2014)

NOI will increase significantly due to the Shops at Summerlin, Two

Hughes Landing, Columbia Regional Building, Creekside Village, Al
Moana, Tech Forrest Drive, Riverwalk and Millennium Woodlands II, which
all opened in the second half of 2014 (these will positively impact Q1 and
Q2 2015 comps also)

Q1 2015 gets an additional boost from Columbia C&D (retail (100k sqft)
and residential (1,200units)), and Hughes Landing Retail opening
38

The company will see a material rise in NOI from the current
$70M annually to a $200M-$250M run rate in 2016

Post 2017, the still-rising NOI and decreased land available

for sale (The Woodlands/Bridgeland almost sold out) will put
pressure on current C corp status

Look for some type of change to REIT status either via

corporate change or a spin-off of certain assets to
shareholders at some point

Cash flow in 2017 and beyond becomes significant to the

point acquisitions/share buybacks are unavoidable

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Valuation: MPC
Available acres for sale

The Woodlands: 1,000

acres

Bridgeland: 4,500 acres

Summerlin: 5,200 acres

Columbia: 103 acres

TTM revenue of $338M vs $228M

Using DCF model for future land

sales and an 11% discount rate
gives us a value of $2.4B ex debt
or $56/share (using 43M fully
diluted shares)

40

Operating Properties

South St Seaport

TTM NOI of $65M vs $46M

Woodlands Properties

Columbia Properties

Shops will add ~$37M NOI

annualized in 2015 plus
additional properties online

Using a DCF on CRE

development of 12% and
giving operating assets a
5.5% cap rate gives us a
$7.6B valuation (excluding
debt) or $176/share

The value of tax assets, after

cash tax flow, option/warrant
exercise & net corp cash (0)
comes to $15-$25/share

Shops at Summerlin

Al Moana

Ward Condos II and III/CRE

Smaller and non-income

producing assets
41

Valuation
Land Sale/MPC:

$56

Operating properties:

$176

Other:

$15-$25

Value:

$247-257/share

(Even if we value Houston assets at $0 due to oil,

HHC shares are still worth $175-$185 value, a
premium to their current price)

42

Model Excludes

Seaport Towers (80 & 85 S.

Street) and Phase II of
retail

West Windsor development

(658 acres near Princeton)

Fashion show air rights

Landmark Mall
redevelopment

Currently unannounced
future development

Share repurchases

Towers 4 and 5 in Hawaii

Recent purchase of 700k
sft retail/office in Columbia
Hendricks Land outside
Woodlands development

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Q&A

44