Ventured into

Activations and
Event Mgmt

2003

2005

Execution to planning and

conceptualizing (started with
biggest street event of India)
2013

..started
As Campus
entertainment

First break
with College
activations

Geographic and services

expansion as Thinking Hats
Entertainment Solutions

2014

2012

2004

Group of College Friends with a dream to start up something of their own

Shifted gears. Created own

and associated properties
NOBO creating a niche

One of the most professional run and managed companies with a

proven track record of more than a decade.

Over the years, THES has expanded its role from an execution
based model to the conceptualsing model by adding on services.

Strict control over quality of planning and execution.

THES has been able to establish a network of direct manpower

and associates across the length & breadth of the country.

The multiple events & activations across domains gives THES an

advantage to get the best & the most competitive prices for its
clients and have

Our dedicated SPOC

team is available 24 by 7
to provide a seamless
experience to our clients
by managing the projects
flawlessly.

Servicing

Production

Operations

Creatives

 Live Concerts

Live concerts
Festivals

Open for
Partnership/sponsorship
and association

Artist Management &

Contracting
Project/Campaign
Management
Launch Campaigns
Brand/Marketing
Activations
Exclusive Events
Marketing Events
Employee Engagement
Programs
MICE events
Designing and
Execution

Organise live concerts of renowned artists

First concert of Shafqat Amanat Ali in 2014 at Bangalore

o Perfomance by the maestro after six years in Bangalore was a refreshing
change for Bangaloriites.
o The ticketed concert was organized in Phoenix Market city in Bangalore
which resulted in rise in footfall of the mall by almost 60% on the day of
the concert.

We aim to take unique soulful music across the country

We aim to create similar concerts in High traffic locations viz. Malls, High Street
or corporate locations.

We are open for exploring partnerships/associations for creating unforgettable

experience

Organise live concerts in association

Created Nobo: No Boundaries

Brought Arijit Singh and Atif Aslam on stage live for the first time
A ticketed show with audience over 20,000.

Aims to take Nobo to greater heights through innovative blend of artists

from all over the world

Nobo is not restricted to musical but will have performance of different

genres in future

We are open for exploring partnerships/associations for creating

unforgettable experience

Artist Management & Contracting

Ability to create cultural and entertainment festivals of international stature.
One such effort was Nobo, which took Delhi NCR by surprise and has become

one of the most talked about entertainment event in the city.

We strive to create experience through our efforts that builds relationship
with stakeholders, customers and employees.
It may be a unique concert, a full festival or a global touring strategy. We
provide pin to plane event management experiences and manages each
project from conception to completion and review.

Project/Campaign Management
Over the years we have ventured into rolling out marketing or brand

campaigns on a turnkey basis rather than mere vanilla on ground

management.
Annual youth driven brand campaigns like HT Fresh on Campus, Delhi Times
Fresh Face, Youth Nexus are few examples of those.

Launch Campaigns
We help you plan your Launch events with panache and sophistication. Our

approach is not just executing it as an event but proposing a package in

consistent to the brand requirements and philosophy to cater to your target
audience.
Product or Service Launch
Brand/Marketing Campaign Launch
Mall/Store Launch

Brand/Marketing Activations: Activations are one of the integral part of

the Marketing Calendar and it aims to not just maximize the no. of
eyeballs but also aims to engage with the Target Audience. We are proud
to have roll out innovative activations for our clients

School / College Contact Programs and Activations

Road Shows, Canter Services
RWA / Apartment Activations
In-store Branding and Merchandizing
POP and Other Branding Material
Mall Promotions
Catchment Activations
Club Activations
Sampling and Tasting Events

Exclusive Events: Sports and Fitness, Glitz and Glamour, Spotlights and
Red Carpets, Celebrities and Socialites, Charities and Fund Raisers
Rolling out large scale events to enhance the experience
Weekly Street event (Raahgiri Day)
Marathons and Sports Events
Corporate Social Responsibility Events
Fashion Shows

Marketing Events
As part of your sales strategy, we create a platform to interact with your

associates in a unique style.

Sales/Dealers/Associate/Partner Meets
Press Conference Sets

Employee Engagement Programs: We understand the importance of

5th P of marketing and it is of utmost priority to make them feel special.
Our team makes sure to craft a perfect event for one of the most
important asset of your organization.

Annual Days and Family Days

Team Building Outings
Rewards and Recognition Programs and events
Gifting
Festivals and Milestone Events

MICE events: These events may be simple, tricky, sophisticated the

list is endless. We approach these in a detailed aspect and provide a glitch
free experience.

Meetings
Incentives
Conferences
Exhibitions & Stalls

Designing and Execution: It plays one of the most important parts as it

builds imagery about the campaign/event in the mind of the consumer.
We have an experienced design team who design the collaterals in sync
with the campaign. Not only do we design but also bring it to life through
our production team.
Marketing Collaterals Designing
Logo Design
Outdoor Design
On Ground Event Branding
Office Stationery Design
Customise Design (on the basis of brief)

NOBO No Boundaries
Brand/Client: Our own property in association with Big Bounce
Objective: Our team has always looked out for challenging projects and
one such effort was to create a property of our own. We decided to take
our experience beyond mere managing the events and as a result NOBO
was born.
TG: MIG and HIG segment of all age groups
Activity Brief: Establish a property that celebrates music from different
parts of the country on a single platform. The First edition of NOBO had a
live performance by 2 of the biggest musical stars from across the
borders Arijit Singh and Atif Aslam.
NOBO aims to bring together performers from different countries on a
single stage.
Results: More than 20,000 witnessed the musical extravaganza and
became a talking point in Delhi NCR.

Brand/Client: The Times of India/Hindustan Times/MCG

Objective: Raahgiri Day is an adaptation of an event called Cyclovia in

Bogota where a part of the streets is blocked for motorized transport and
opened for walking, jogging, running, cycling, skating and other leisure
activities only. The roads see a carnival kind of atmosphere every week
on Sunday and Raahgiri Day has been able to bring a strong community
connect in the cities where it is organized now.

Target Group: It is a unique activity that involves everyone in the city. An

activity that can be perfectly termed as For All.

Activity Brief: To make it an engaging activity where people can come

every week and express themselves by hosting numerous activities. The
major challenge was to plan these activities every week with same zeal.
We planned to set up a stage with emcee engagement and activities by

schools/communities on the stage, Rock Band performances, cycle stand,

sports arena, share your selfie moment, voting meter and lots more. Along
with the engagement activities, a seamless brand visibility experience is also
created at the venue for our clients.
We have also been able to create a pool of 100 odd bands from schools,
colleges, communities who come and perform at the Raahgiri Day.

Results: Started on 17th Nov 2013 in Gurgaon the event has become a
permanent affair in everyones calendar. With more than 15,000 people
participating every week this has surely caught every attention.
The success can be seen from the face that now it has moved to Delhi in

Connaught Place and Dwarka.

Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad,
Bhopal, Ludhiana etc.
The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka.
The engaging activities have ensured continued interest of the residents.

Expansion: Now we have been organsing Raahgiri Day since 17 Nov 2013
for The Times of India, Hindustan Times, Municipal Corporation of
Gurgaon and Gurgaon police.

Brand/Client
The Times of India Fresh Face (Talent Hunt)
Hindustan Times Youth Nexus and Fresh on Campus
Fever Jam Fever Entertainment (Cultural)

Objective:
Connect with Youth through round the year activities.
Fresh Face and Fresh on campus aim to connect with freshers in the campus
Youth Nexus and Fever Jam bring together the entire university on a common

platform and celebrate multiple activities in the campus

Target Group: Youth College students

Activity Brief: Chalk out a plan for college activation yearly.

Results:
We have been managing the relationship for our clients for almost a decade

now with successful activations in colleges. All the properties have their own
identity in the campus and every year students wait eagerly for these
campaigns.
Most of the properties have been taken to a national level by our clients.
These are rigorous campaigns which span across 3-4 months in colleges.

Brand/Client
The Times of India Mission Admission
Hindustan Times Campus Calling

Objective: Organise seminar to guide students who have just passed 12th
standard and planning to join undergraduate courses and shape their
careers

Target Group: 12th pass students

Activity Brief: Conduct seminar in colleges with experts from various

universities/colleges. These campaigns act as a decision support system
for students.

Results:
We have been managing the relationship

for our clients for more than 6 years now by

conducting seminars in colleges for
students aspiring to join colleges.
Both the campaigns have been taken to a
national level by our clients.
On an average every seminar see 400-500
students turning out and getting their
doubts cleared about their careers.
Every year there are approx 20-25 seminars
orgainsed in various parts of Delhi NCR.

In 2014,we also broadcasted the Mission

Admission seminar live through Google
Hangout .