MOCCU KREATIVAGENTUR

FR DIGITALE MEDIEN

AGENCY PRESENTATION
PORTFOLIO
NOVEMBER 2008

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

PROFILE
Moccu is an interactive creative agency.
We conceptualize, design and produce interactive communication of visual and technical excellence.
Relying on our experience and great ideas, we are working
for renowned brands like Volkswagen, LOral, Canon,
Dior, Vodafone and the WWF.
IDEA

The passion for digital media has repeatedly led us to

internationally awarded success stories.
CONCEPT

PRODUCTION

DESIGN
CONSULTING

COMMUNICATION

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

CLIENTS
SELECTION

Font Shop

Government
of Canada

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

AWARDS
SELECTION
Golden Cyber Lion in Cannes, EMMA, Gold and Silver
at The New York Festivals, red dot, German Multimedia
Award, ADC Silver, Annual Multimedia Award, iF communication design award

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

LORAL
INTRANET LORAL DEUTSCHLAND
Moccu conceptualized, designed and produced the new
intranet for LOral Deutschland. Four different locations
use the intranet with independent and location-based
content. The many features were specifically designed to
meet the needs of the staff.

CLIENT: LORAL
PRODUCT: INTRANET
DATE: 12-2007
ROLE: CONCEPT, DESIGN, INTERFACE DESIGN, TECHNICAL PRODUCTION

LOral staff members see the intranet landing page

when logging on to their computers in the morning. Apart
from up-to-date news, a menu, traffic info and the weather, you will also find a useful search, glossary, phone
directory as well as staff news.

Up-to-date news

Single sign on

Time

Route planner

Transportation info

Cafeteria menu
Conference room plan

T3 administration

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

IDEAL
WEBSITE
Moccu designed and produced the new website for the
quality name IDEAL in Balingen. The concept focuses on
optimizing the user experience and information structure.
With its modern design the brand stands out from international competitors.
The vast product offering of shredders and guillotines
is connected to a complex shop system. In addition, an
easy-to-use content management system was developed
to support multiple language versions.

CLIENT: IDEAL
PRODUCT: WEBSITE
DATE: 05-2007
ROLE: CONCEPT, DESIGN, TECHNICAL PRODUCTION, CMS DEVELOPMENT

WWW.IDEAL.DE

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

Canon
HIDDEN PLAYGROUNDS - MICROSITE
Moccu presents the Canon Hidden Playgrounds! The
microsite is the center piece of a community-based
marketing campaign for the Canon EOS 400D.
CLIENT: CANON
PRODUCT: MICROSITE
DATE: 11-2007
ROLE: CONCEPT, DESIGN, ANIMATION, TECHNICAL PRODUCTION

WWW.HIDDENPLAYGROUNDS.DE

The interactive map shows hidden places all over Germany. Each city features several hand-picked insider tips.
Users can check out photos of the Hidden Playgrounds,
view a fullscreen version and send E-cards to friends. A
contest rounds up the online offering.

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

DIOR
ONLINE MARKETING
Moccu developed I love Dior, a premium club for perfumery employees to support distribution. The Sales Cup
inspires perfumery employees to take part in an online
sales competition.
CLIENT: DIOR
PRODUCT: MICROSITE
DATE: 09-2008
ROLE: DESIGN, CONCEPT, ANIMATION, TECHNICAL PRODUCTION

Participants can win exclusive prices and receive information on the newest Dior products in the online training.

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

NICK
CLUB NICK - CORPORATE DESIGN & WEBSITE
Moccu developed the Club NICK in collaboration with
MTV Networks and the Dynamic Dudes. The new online
community by MTV channel NICK addresses 8- to 11year-olds that are eager to play and learn and reached
a high amount of club registrations in a short period of
time.
The whole range of Moccu services was asked for: From
the development of the corporate design over interface
design, illustration and animation to the production of
games and educational content.
For the website Moccu used the popular characters from
the channels TV shows and created separate, thematic
worlds for Spongebob & Co. Last but not least specifically produced advertisements on NICK.de spread the
message within the young target audience.
CLIENT: NICK
PRODUCT: ONLINE COMMUNITY
DATE: 09-2008
ROLE: DESIGN, INTERFACE DESIGN, ILLUSTRATION, CORPORATE DESIGN,
ANIMATION
WWW.CLUBNICK.DE

Avatartyp 1

Avatartyp 2

Chipirones

Yardoodles

Psycones

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

VOLKSWAGEN
VOLKSWAGEN PHOTO PROMOTION - EVENT MARKETING
Moccu developed an elaborate special promotion for
Volkswagen. Visitors of the Volkswagen startklar showroom in Berlin are photographed and put into a branded
sticker design via bluebox processing. Every participant
receives a personal set of stickers with his own photo. A
club card, a keyfob and a postcard are also part of the set.
The free promotion turned out to be a huge success. New
visuals were developed for more sticker promotions in the
showroom. The lifestyle world around Volkswagen creates an emotional link between the visitor and the brand.

POLO
G AL
CLUB

CLIENT: VOLKSWAGEN
PRODUCT: EVENT MARKETING
DATE: 04-2006
ROLE: CONCEPT, DESIGN, ILLUSTRATION, TECHNICAL PRODUCTION

Moccu's photo promotion was a huge success with the young target group.

www.volkswagen.de/startklar

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

GARNIER
HAUTKLAR ALLES KLAR - ONLINE CAMPAIGN

CLIENT: GARNIER

Moccu developed this engaging fun application as part of

Garniers Alles klar? campaign for their skin care products. Play VJ with Moccus clipmaker for Garnier Hautklar! The clipmaker allows users to create a personalized
video clip with beautifully designed illustrations and cool
sounds. A set of unique banner ads rounds up the online
campaign.

PRODUCT: ONLINe CAMPAIGN

DATE: 08-2005
ROLE: CONCEPT, DESIGN, CHARACTER DEVELOPMENT,
ILLUSTRATION, TECHNICAL PRODUCTION, CMS DEVELOPMENT

LINK
HAUTKLAR ALLES KLAR
FINANCING-NATURA2000.MOCCU.COM

As part of Garniers educational campaign Moccu also developed a visual for teaching materials in schools as well
as a fresh poster- and postcard design.

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

VOLKSWAGEN
AUTOQUARTETT - ONLINE GAME
Moccu developed the online game VW Autoquartett
Edition 05. Up to four players can challenge each other in
multiplayer mode or play against a single computer opponent. As in the traditional card game Top Trumps, players
have to compare different cars and win the entire deck.

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The application can be easily updated and is featured

both on www.volkswagen-kinderleicht.de and www.volkswagen-startklar.de - with different interfaces respectively.
The game was awarded the iF communication design
award.

CLIENT: VOLKSWAGEN
PRODUCT: ONLINE GAME
DATE: 06-2005
ROLE: CONCEPT, INTERFACE DESIGN, CHARACTER DESIGN, TECHNICAL PRODUCTION
AWARDS: IF COMMUNICATION DESIGN AWARD 2005, LIA - LONDON INTERNATIONAL
ADVERTISING AWARDS 2005 (FINALIST)

LINK AUTOQUARTETT

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MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

VOLKSWAGEN
VOLKSWAGEN STARTKLAR - MULTIMEDIA INSTALLATION
Moccu produced and developed an interactive presentation of Volkswagens new models in the Volkswagen startklar showroom at Potsdamer Platz in Berlin. Apart from
exciting webcam games, the installation includes infotainment applications and interactive terminals as part of the
Volkswagen startklar campaign for young drivers.
In addition to intricate animations for the screens inside
the showroom Moccu also designed the faade and took
on a consulting role for the remodelling of the showroom
interior. Both the faade and the interactive applications
are updated with a new theme every three months.

CLIENT: VOLKSWAGEN
PRODUCT: Multimedia Installation
DATE: 06-2006
ROLE: STRATEGY, CONSULTING, CONCEPT, DESIGN, ILLUSTRATION, ANIMATION,
TECHNICAL PRODUCTION, CMS DEVELOPMENT
AWARDS: IF COMMUNICATION DESIGN AWARD 2007

Infotainment application for the car model Polo Blue Motion

Backwall animation on consecutive screens (6m) with controllable light atmosphere

Screensaver with randomized effect

Icons to guide visitors

Screensaver Polo Blue Motion theme

Selected faade designs: Thematic worlds Polo Blue Motion, CrossGolf, Polo GTI and Polo GT Sport

All features that define the visual style of the

showroom are based on a flexible concept for both
graphics and color. The look and feel of the graphic
theme along with its content is updated every
three months to support the latest Volkswagen
advertising campaign for a new car model.

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

CANADIAN EMBASSY IN BERLIN

INTERACTIVE TERMINALS
Moccu developed interactive terminals for the Canadian
Embassy in Berlin. The applications communicate information on the country and its culture in an engaging,
entertaining way.
In addition, Moccu designed the logo of the Marshall
McLuhan Salon where the information applications are set
up. The interactive experience adds to the visionary design
and atmosphere of the visitor room.

CLIENT: Canadian EMbassy in Berlin

PRODUCT: INTERACTIVE TERMINALs
DATE: 01-2005
ROLE: CONCEPT, INTERFACE DESIGN, ILLUSTRATION, ANIMATION, TECHNICAL
PRODUCTION, CMS DEVELOPMENT

Touchscreen application

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

EXIT GAMES
MEETMEE - MOBILE SOCIAL ENTERTAINMENT SOFTWARE
ExitGames and Moccu collaboratively developed the
Mobile Social Entertainment Software MeetMee.
MeetMee is an Intel application for PDAs with integrated GPS. Users can find closeby friends through their cell
phones, exchange messages and meet new people.
Moccu designed the interface and took on the technical
production thereof. Thanks to its cool avatars, innovative
instant messenger elements and POIs all over the world,
the application is a lot of fun.

CLIENT: EXIT GAMES

PRODUCT: MOBILE DESIGN
DATE: 08-2007
ROLE: CONCEPT, INTERFACE DESIGN, CHARACTER DEVELOPMENT,
TECHNICAL PRODUCTION

WWW.MEETMEE.COM

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

COMBOTS
LOS FUEGOS - CHARACTER DESIGN & 3D-ANIMATION
Moccu developed characters and 3D-animations for the
ground-breaking communication tool ComBOTS. The characters are charged with emotions taking personal digital
communication to the next level.
Apart from the development of 3D-characters, Moccu
also created beautiful visuals that bring the characters
to life. With collections like Los Fuegos and Elemorphs,
Moccu shows an impressive range of creativity in character design.

CLIENT: COMBOTS AG
PRODUCT: CHARACTER DESIGN & 3D-ANIMATION
DATE: 08-2006
ROLE: CONSULTING, CONCEPT, DESIGN, CHARACTER DESIGN, 3D-ANIMATION

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

THE TULSE LUPER JOURNEY

INDEPENDENT PROJECT
The Tulse Luper Journey is the award-winning online
component of a multimedia project by director Peter
Greenaway. The game consists of 92 suitcases equally
equipped with a web game and an animation. The German
co-producer Moccu developed innovative games and motion graphic elements for 25 suitcases.
As a winner of the EUROPRIX Top Talent Award and the
animago Professional Award, the project stands out with
an extraordinary overall concept and a unique European
cooperation between designers and students with a background in animation. Also involved in the project were the
agencies Submarine (NL), Solotusk & Opixido (F) as well
as the University of Art and Design Helsinki (SF).

CLIENT: INDEPENDENT PROJEKT

PRODUCT: ONLINE GAMES & ANIMATIONS
DATE: 11-2006
ROLE: CONCEPT, DESIGN, ILLUSTRATION, ANIMATION, TECHNICAL PRODUCTION
AWARDS: ANIMAGO PROFESSIONAL AWARD 2006, EUROPRIX TOP TALENT AWARD 2006

WWW.TULSELUPERJOURNEY.COM

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MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

ContaCT
Moccu GmbH & Co. KG
Interactive Creative Agency
Pappelallee 10
10437 Berlin
Phone:
Fax:

+49 (0)30 - 44 01 30 - 30
+49 (0)30 - 44 01 30 - 50

E-mail:
Web:

info@moccu.com
www.moccu.com

OFFICE IN VIENNA:
Hofmhlgasse 17/2
1060 Vienna
Austria
Phone:
Fax:

+43 (0)1 - 595 51 01 - 18

+43 (0)1 - 595 51 01 - 88

E-mail:

info@moccu.com

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

MOCCU KREATIVAGENTUR
FR DIGITALE MEDIEN

Moccu GmbH & Co. KG / Pappelallee 10 / 10437 Berlin / Amtsgericht Charlottenburg Hra 35513
FON +49(0)30 440 130 30 / FAX +49(0)30 440 130 50 / INFO@MOCCU.com / www.moccu.com
Komplementrin: Moccu Beteiligungs GmbH, Berlin, Amtsgericht Charlottenburg HRB 88753
Geschftsfhrer: Thomas Walter, Bjrn Zaske