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Form 44
TOTAL

1
30

60

1)
Female
Male

What are the aspects you see when you shop?


a)Design
b)Details
60
22
0
0

Aspect
Female

Male

0
0
60
0

44

22

a)Design

2)
Female
Male

b)Details

c)Style

Who influence you buying decision?


a)Friends
b)Family
48
28
0
0

Influence buying d
Female
0

48

28

Male

48

a)Friends

3)
Female
Male

28

b)Family

Which magazines you prefer to read?


a)Vogue
b)Elle
54
0

c)Sales person

34
0

60
50
40
30
20
10
0
a)Vogue
b)Elle
c)Fashion

4)
Female
Male

For the handloom products,which brand you prefer?


a)Manish Malhotra
24
0

Prefer for Handloo


Female

40
24

Male

40
24

a)Manish Malhotra

5)

Female
Male

b)Sabyasachi Muknerji

c)Ritu

What kind of clothing you refer while shopping in Ritu Kumar?


a)Bridal Wear
b)Western Wear
59
0
0
0

Kind of Cloth
Female

Male

59

0
a)Bridal Wear

6)
Female
Male

b)Western Wear

c)Indo

What do you like most in Ritu Kumar?


a)Style
b)design
26
14
0
0

Like most
Female

Male

26
14
a)Style

7)

Female
Male

b)design

You wear Ritu Kumar(garments) on:


a)Occasions
b)To Collage
66
0
0
0

Garments on
Female

Male

66

0
a)Occasions

8)
Female
Male

b)To Collage

c)To Par

You purchase from Ritu Kumar during?


a)Sales
b)Festivals
24
26
0
0

Purchase Duri
Female

Male
34

24

26

Female

Male
34

26

24

a)Sales

9)

Female
Male

b)Festivals 0

c)Family

Which other Indian bridal wear brands you prefer of?


a)Manish Malhotra
b)Sabyasachi Muknerji
38
46
0
0

Other Preferen
Female

Male

46

38

12

a)Manish Malhotra
b)Sabyasachi Muknerji

c)Tarun Tahilian

10)
Female
Male

Do you think products ranges in Ritu Kumar are related to Product Quality?
a)Yes
b)No
38
46
0
0

Product Range-Product Qualit


Female

Male

Product Range-Product Qualit


Female

Male

46
38

a)Yes

11)

Female
Male

b)No

Do you enjoy shopping in Ritu Kumar?

a)Yes
12
0

b)No
2
0

Enjoy shopping In
Female

Male

12

a)Yes

12)
Female
Male

b)No

Collections in the stores of Ritu Kumar are they always in trend?


a)Yes
b)No
82
6
0
0

Trend
Female

Male

Trend
Female

Male

82

a)Yes

13)
Female
Male

b)No

Did your experience make you come back to the store?


a)Yes
b)No
76
12
0
0

Experence
Female

Male

76

0
12
a)Yes
b)No

14)
Female
Male

What is Ritu Kumar as a brand?


a)Tradiational
56
0

b)Western
0

As a Brand
Female

Male

56

30

a)Tradiational0

15)
Female
Male

b)Western 0

c)Indo-W

You are able to find your preferred garment in all:


a)Size
b)Colour
82
6
0
0

Able to Find
Female

Male

82
72

0
0

a)Size
b)Colour
c)Style

16)

What you prefer shop in Ritu Kumar?


a)Bags
b)Footwear

Female
Male

6
0

14
0

What you Prefer?


Female

Male

14
8

a)Bags 0

21)
Female
Male

Age
a)15-25
58
0

b)Footwear0

c)Jewellery0

b)30-40
28
0

Age Goupe
Female

Male

58

28

a)15-25

b)30-40

c)50-60 and

28

a)15-25

22)
Female
Male

b)30-40

Sex
a)Male
0
0

c)50-60 and

b)Female
88
0

Female

23)
Female
Male

Occupation
a)Student
42
0

b)Govt.Service
0
0

Occupation
Female

Male

0
0

42
34

0
0

42
34

0
a)Student

b)Govt.Service

c)Self-employed

what are the aspects you see when you shop?


B

C
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1

1
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1
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1

11

22

22

44

12

c)Style
44
0

d)Colours
12
0

e)Fabric
8
0

Aspect
Female

Male

44
0
12

c)Style

0
8

d)Colours

e)Fabric

c)Sales person

d)Self
30
0

2
0

fluence buying decision


Female

Male

30

30

c)Sales person

d)Self

c)Fashion

d)Bazar
4
0

2
0

Female
Male

Male
Female

c)Fashion
d)Bazar

ou prefer?
b)Sabyasachi Muknerji
40
0

c)Ritu Kumar
24
0

efer for Handloom


Female

Male

24

24

24

24

uknerji

c)Ritu Kumar

d)Fab India

e)Neeta lulla

g in Ritu Kumar?
c)Indo-Western
36
0

d)Casual
6
0

Kind of Clothing
Female

Male

36
6

b)Western Wear

c)Indo-Western

c)Textail
34
0

d)Embroidery
18
0

Like most
Female

d)Casual

Male

34

34
18

ign

c)Textail

c)To Parties
20
0

d)Embroidery

d)Casually
4
0

Garments on
Female

Male

20
4

ollage

c)To Parties

c)Family Occasions
34
0

Purchase During
Female

Male
34

d)Casually

d)Generally
22
0

Female

Male
34

22

stivals 0

0
c)Family Occasions

c)Tarun Tahiliani
12
0

d)Generally0

d)J.J.Valya
2
0

Other Preferences
Female

Male

46

12
0
2

asachi Muknerji
c)Tarun Tahiliani

d)J.J.Valya

re related to Product Quality?

e-Product Quality

male

Male

e-Product Quality

male

Male

46

b)No

opping In
Male

b)No

ey always in trend?

Trend
Female

Male

Trend
Female

Male

b)No

the store?

rence

Male

12

b)No

c)Indo-Western
30
0

a Brand

male

Male

30

stern 0

0
c)Indo-Western

c)Style
72
0

e to Find

male

Male

72

0
0

ur
c)Style

c)Jewellery

d)Only garments

8
0

70
0

you Prefer?

emale

Male
70

c)Jewellery0

0
d)Only garments

c)50-60 and above.


0
0

Goupe

ale

Male

28

0
c)50-60 and above.

28

0
c)50-60 and above.

Female

a)Male
b)Female

c)Self-employed
34
0

d)Housewife
12
0

cupation

emale

Male

34
0

34
0
12

c)Self-employed

d)Housewife

Who influence your buying decision?


E

A
1
1
1
1
1
1

B
1
1

1
1

1
1
1

1
1
1
1
1

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1
1
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1
1

1
1

1
1

1
1
1
1
1

1
4

24

14

48

28

d)Fab India
24
0

e)Neeta lulla
0
0

decision?

Which magazines you prefer to read?


D

B
1
1

1
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1
1

1
1
1

1
1
1
1

1
1
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1
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1
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1
1
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1
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1
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1
1

1
1
1

1
1
1

1
1
1

1
1
1
1
1
1
1

1
1

1
1

1
15

27

17

30

54

34

to read?

For the Handloom products,which brand


D

1
1

1
1
1
1
1

1
1
1
1
1

1
1
1
1
1
1

1
1
1

1
1

1
1
1
1

1
1

12

20

24

40

loom products,which brand you prefer?


C

D
1

1
1

1
1

1
1

1
1
1
1

1
1
1
1
1
1
1
1
1
1
1

1
12

12

24

24

What kind of clothing you prefer while shopping in Ritu Kumar?


A

C
1
1

1
1
1

1
1
1
1
1

1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1

1
1

1
1
1
1
1
1
1
1
1

1
27

18

54

36

e shopping in Ritu Kumar?


D

What do you like most in Ritu Kumar?


A

1
1

1
1

1
1
1
1
1
1
1
1
1
1

1
1
1
1
1

1
1
1
1
1

1
1

1
1
1
1
1
1
1
1
1
1

13

17

26

14

34

in Ritu Kumar?

You wear Ritu Kumar (Garments) on?

D
1

A
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1

1
1
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1
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1
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1
1
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1

1
1
1
1

1
1
1
1
1
1
1

1
1
1
1
1
1

33

10

18

66

20

You purchase from Ritu Kumar during?


A

1
1
1
1
1
1
1
1
1
1
1
1
1

1
1

1
1

1
1
1
1
1

1
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1
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1
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1
1
1
1
1
1
1
1

1
1
1
1

12

13

17

11

24

26

34

22

Which other indian bridal wear brands you prefe


A

B
1

1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1

1
1
1
1
1

1
1
1
1
1

1
1

1
1
1
1

1
1
1
1

19

23

38

46

an bridal wear brands you prefer of?


C

12

Do you think products ranges in Ritu Kumar are related to pro


A
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
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1
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1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
41

82

es in Ritu Kumar are related to product quality?


B

Do you enjoy shopping in Ritu Kumar?


A

B
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

38

76

12

Collections in the stores of Ritu Kumar are they always in trend


A
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
1

28

56

Ritu Kumar are they always in trend?


B
1

1
1
1
1

1
1

1
1
1
1

15

30

Did your experience make you to come back to the store?


A
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

41

82

nce make you to come back to the store? What is Ritu Kumar as a brand?
B

1
1
1
1

1
1

1
1
1
1
1

1
1
1

1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1

1
1
1
1
1

1
1
1

36

12

72

24

You are able to find your preferred garment in all:


A

1
1
1

1
1
1

1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1

1
1
1
1

35

70

14

18

What do you prefer shop in Ritu Kumar?


A

1
1

1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
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1
1
1
1
1
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1
1
1
1
1
1
1
1
1
1
1
1

44

88

Age
A

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1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

Sex
B

Occupa
A
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
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1
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1
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1
1

1
1

1
1
1
1
1
1
1

29

1
14

1
44

1
21

58

28

88

42

Occupation
C

1
1
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1
1
1

1
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1
1
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1

17

34

12

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