Professional Documents
Culture Documents
PART-A
Unit-I: Business Environment
Nature and concept of business environment, factors of Business Environment.Political-legal
environment, Technological, Socio-cultural environment
Economic environment, Economic Policies, Economic Planning, Food Security.
Competition policy.Consumer protection, Environment protection.
Policy Environment: Liberalization, Privatization and Globalization. Second generation
reforms,
Industrial policy and implementation, Industrial growth and structural changes.
Unit-II: Financial, Corporate, Cost & Management Accounting
Basic Accounting Concepts, Capital and Revenue, Financial Statements.
Partnership Accounts: Admission, Retirement, Death, Dissolution and Cash Distribution.
Advanced Company Accounts : Issue, forfeiture, Purchase of Business, Liquidation. Valuation
of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accounts.
Cost Accounting: Cost concepts, Material, Labour and Overheads.
Methods of costing:Unit Costing, Process Costing, Operating Costing, Contract Costing.
Absorption Costing.
Techniques of Costing: Marginal Costing and Break-even analysis. Standard Costing,
Budgetary Control.Costing for Decision-making.
Management Accounting: Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis,
Responsibility Accounting.
Unit-III: Business Behaviour and Decisions
Nature and uses of Managerial Economics.Concept of Profit and Wealth Maximization.
Demand Analysis and Elasticity of Demand. Cost Analysis.
Utility Analysis and Indifference of Returns and Law of variable proportions cost.
Revenue.Price
determination
in
different
market
situations.Perfect
competition,
monopolistic competition.
Monopoly. Price discrimination and oligopoly, Pricing strategies.
Unit-IV: Business Statistics & Computer Applications
Nature of Business Statistics, measures of central tendency, measures of dispersion.
1
Data types, Data collection and analysis, sampling, need, errors and methods of sampling.
Normal distribution.Hypothesis testing.Analysis and Interpretation of Data.
Correlation and Regression.Small sample tests- t-test f-test and chi-square test.
Computer applications.Data ProcessingElements. Data entry, Data processing Computer
Application to Functional AreasAccounting. Inventory control.Marketing.
Unit-V: Principles of Management
Nature of Management, concepts and principles of Management.Planning Objectives,
Strategies, Planning Process, Decision-making.
Organising, Organisational Structure, Formal and Informal Organisations.Centralization,
Decentralization, Span of Control, Coordination.Organisational Culture.
Staffing and Directing leadership, motivation and communication.
Controlling Nature, principles, techniques of control,Corporate Governance and Business
Ethics.
Unit-VI: Marketing Management
Nature of Market, marketing and marketing management, traditional marketing Vs modern
marketing, marketing mix.Marketing environment.
Elements of consumer behaviour, Market segmentation, Product decisions, Pricing decisions,
Distribution decisions, Promotion decisions, Marketing planning.Organising and Control,
Recent Trends in marketing.
Unit-VII: Financial Management
Nature and concept of Finance, objectives of financial management.Finance functions,
Capital Structure. Financial and Operating leverage, Cost of Capital, Capital budgeting,
Working Capital Management, Dividend Policy. Recent trends in financial management.
Unit-VIII: Human Resources Management
Concepts.Role and Functions of Human Resource, Management.Human Resource
Planning.Recruitment, and Selection, Training and Development. Succession Planning,
Compensation : Wage and Salary Administration. Incentive and Fringe Benefits.Morale and,
Productivity.
Performance Appraisal and performance management system, Industrial Relations in
India.Health, Safety, Welfare and Social Security, Workers.Participation in Management.
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