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Some projects
Katarina Hornwall

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Katarina Hornwall
Hstgatan 35B
212 17 Malm

katarina.hornwall@gmail.com
+46739728771

EDUCATION

EXHIBITIONS

Industrial Design, Lund University

Graduation 2015
Masters Degree Program

Mrklig Commencement exhibition Gamla Hemkp, Lund 2011

Industrial Design, Lund University

2008 2011
Bachelor Degree
Industrial Design, Istanbul Technical University, Turkey
Erasmus exchange 2010
Form & Design, lands Folkhgskola, Skogsby
Pre University education 2007 2008
Engineering Physics, Lund University
BA interupted
2005 2007

WORKING EXPERIENCE

/SNEGO DMY, Berlin, 2014

Rabbit of Fortune Taskisla Campus, Istanbul 2010
Last Supper Sitting Zona Tortona, Milano & DMY Berlin, 2010
STRANGER DANGER Form/Design Center, Malm 2010

WORKSHOPS

European Social Business Forum 2014

https://vimeo.com/46872980
SHIFT: Inspiring Sustainable Design
DesignSHIP - Interdisciplinary teams from Poland, Sweden and Germany developed companys
marketing and product development.

LANGUAGE

Art. Lebedev Studio, Moscow, Russia

July - September 2013
Product Design Intern
www.artlebedev.com

Swedish - Native
English - Fluent
German - Conversant
Turkish - Beginner

Ragn-Sells AB, Malm

Recycling administrator 2010 - 2015

SOFTWARE

Leonardo da Vinci placement, Lefkada, Greece

March - May 2013
Helped local companies on the island Lefkada develop packaging design
Operaimprovisatrerna, Malm
Graphic Design Freelance 2011- 2013
Unity Line, Ystad
Shipper 2005 2007

https://www.youtube.com/watch?v=u67s1U676dw

Humorfestivalen
IDEO - living & behaviour

Alias Automotive, Rhino, Adobe CS: Illustrator, Photoshop, Indesign, Arduino, Keyshot,
Microsoft Office

DRIVERS LICENSE

Swedish drivers license since 2004

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Sneak peek Masters project

Access to Internet offers education, communication
and knowledge to everyone with a dial-up.
The Internet creates the possibility for anyone,
regardless of class, gender or citizenship, to
publish a selfie or get a degree. But the freedom the
net initially offered is getting more restricted and
controlled by the biggest multinational corporations.
Massive amounts of user data is collected by both
corporations and governments and are used in ways
unknown to citizens.
DATA FLOWS

I am with the theme open source and participatory

processes exploring data collection and how to
use Industrial design for creating awareness of the
digital footprints we leave behind.

IP-address
OS
ISP
Cookies
Location
Language
Previous webpage
Data Package

click loggs
40 cent /user/month

Lawyer

WiFi

Sharing is caring?

Modem

hacker

Telephone
Network

Telia
ISP

3rd part

Police

Router
lawyer
Router

Router

FRA
OGA
SCCO
CSU/DSU

cat admin
webbpage.com police
Router

ISP = Internet Service Provider

CSU/DSU = Channel Service Unit/Data Service Unit
IP = Internet Protocol
OS = Operating System
FRA = Frsvarets radioanstalt
OGA = Other Government Agency
SCCO = Submarine communications cable company

ISP

3rd part

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/SNEGO
/SNEGO is building blocks that adults and children alike can play
with without focusing on getting a specific result or something
figurative. There are no rules and no right or wrong usage. Each
piece is unique. Play, stack, build and balance. /SNEGO is made
of birch, cherry, poplar and pine as well as various donated and
dumpster dived wood.
Coloured with blueberry, wine, red cabbage, turmeric, beetroot,
lingonberry and red onion peel. A coating with beeswax and olive
oil is applied to make the colour resistant.
Made in collaboration with Gabriella Rubin 2013/2014

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PLAY
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THE CRYING MISSION

This project began with a two-week long stay in Houston, Texas,
US with research trips to Johnson Space Center and inspiring
lectures to get insight in the challenges a trip to Mars poses.
I decided to investigate the potential psychological effect on
astronauts during long term expeditions.
Many of the crew of ISS describe a profound experience when they
look at Earth from space and psychological studies show that long
term residence in space get somewhat easier with this connection
to Earth. A mission to Mars would be longer than any space mission
in history, going far into space with delayed communication and
eventually no visual contact with Earth.
Can we handle going to Mars?
Made in collaboration with NASA, 2013

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Gabriella Rubin, Qian Jiang & Katarina Hornwall. Photo: Glben Sanli

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I was astounded at how much I had underestimated the

strain of living cut off from the world in an otherworldly
environment Jerry M Linenger
The pressure that astronauts deal with is astronomic.
Both astronauts and their family have a pressure to
behave in a certain way, living their lives that a public
opinion can approve of. Not only this, but they have
to manage their work flawlessly. Some argue that the
case of Lisa Nowak was partially a result of how NASA
presents the astronauts as heroes, thus creating a huge
social pressure.
In some crew constellations a macho atmosphere
have been known to occur. Visiting NASA I also got the
impression that some astronauts think that it is not a
problem to adapt to life in space and some astronauts
actively also try to hide the pure physical reaction of
space sickness and tease those who dont.
Lisa Nowak, 2005

Lisa Nowak, 2007

Even if people have been able to complete long term

mission, not without incidents as demonstrated, missions
for 30 months are likely to get behavioural problems of
higher magnitude. For astronauts to be able to handle
such a mission psychologically, I think that there has to
be a change in how NASA train their candidates.

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During Flight Incidents - Stories from Space

1976 Soyuz 21
The crew was brought home early after the cosmonauts complained of a pungent odor. No source for this odor was ever found, nor did other crews smell
it. The crew had not been getting along and the oder may have been an hallucination.
1982 Salyut 7
Reports of somatizing by cosmonaut Valentin Lebedev.
1984 Salyut 7
The crew started to group hallucinate, claiming to see a brilliant orange
cloud surrounding the station. A Russian newspaper confirmed that the cosmonauts officially reported the group hallucination, which was attributed to
pressure, temperature fluctuations and shortage of oxygen to the brain.
1985 Soyuz T-14
The crew was brought home after 65 days because cosmonaut Vladimir Vasyutin complained that he had a prostate infection. Doctors later believed that the
problem was partly psychological.
1987 Soyuz TM-2
The mission was cut short after an otherwise healthy cosmonaut experienced a
cardiac arrhythmia that required medication after being exposed to sustained
stresses related to on-board equipment failure.
Other psychosomatic reactions include complaints of toothaches after dreams
of tooth infection.
One employee with NASA told me a story of a scientist, working with an experiment in space, getting suicidal after the experiment had failed, thereby
putting the whole crew in danger.

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For astronauts to be able to handle a Mars mission, NASA should

consider a change of how they train their astronauts and give more
tools for handling emotions in space.
To lessen the psychological pressure of living up to the ideal of
being a superhuman, my suggestions is to encourage astronauts to
do what in a macho atmosphere considers being not macho
Crying eases the psychological pressure and gives several positive
side effects such as the release of hormones and toxins from the
body
Crying in space is crying without tears falling down, due to lack of
gravity. Therefore the action creates a more uncomfortable experience with the tears clinging to the eyes in a big mass.

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The crying mission is a crying-aid in an absorptive material aimed

for astronauts on long-duration flights in space. It is meant to encourage
crying and acceptance of emotions.

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Were slowly coming to suspect that the space

were traveling through is of a different kind
from what we thought whenever the word space
was decked out by our fantasies on Earth.
Were coming to suspect now that our drift
is even deeper than we first believed,
that knowledge is a blue naivete
which with the insight needed to the propose
assumed by the Mystery to have a structure.
We now suspect that what we say is space
and glassy-clear around Aniaras hull
is spirit, everlasting and impalpable,
that we are lost in spiritual seas.
Aniara, Harry Martinson

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BUGS AS FOOD: HUMANS BITE BACK

The project was made in a short course with the theme of aesthetics and animals. It was realised with a recipe for cookies based on
crickets and an instructional video. Our theory was that by showing
the process behind cooking with insects, the concept would cease
being dramatic and become acceptable in a westerner eyes.
Before humans had tools insects represented an important part of
our diet. With an extra 3 billion people estimated to be sharing the
planet with us by 2050 - farmland and resources for raising livestock will not be enough.
Insects can be an alternative and more sufficient source for protein
than livestock meat.
Made in collaboration with Kornelia Knutson, 2011

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Aquire live crickets.

Put them in freezer until dead.
Boil crickets for a few minutes.
Roast them in owen.
Snap off legs and antennas.

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1 dl roasted crickets
6 dl flour
3.5 dl brown sugar
1 tsp baking soda
1 tsp salt
1 tsp vanilla
200 g butter
300 g chocolate chips
2 eggs

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Mix everything together until it is a

smooth mass.
Put tbsp dots on baking tray.
Bake in owen on 200 C for 10 min.

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THE RABBIT OF FORTUNE

The Rabbit of Fortune is an interactive piece that
features a rabbit that predicts your fortune.
Made in collaboration with Nick Sturkenboom

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FORTUNE - RABBIT
During my time in Istanbul I often came across the
concept of fortune telling rabbits on the streets. It is very
common all over Turkey for people to let a rabbit tell them
their fortune. The scenario is usually the following. Three
or four rabbits and one box which contains several notes
with short sentences written on them. One of the rabbits
goes into the box and chooses one paper note. What is
written is the future for the person reading it.

Left to right. Recep, Tayyip, Erdogan and unknown.

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The Rabbit of Fortune was the outcome of a workshop with Istanbul

Technical University, Eindhoven University of Technology and the
University College of Art and Design Sint-Lukas. The workshop
was focused on interpreting Turkish culture in Eindhoven, Bryssels
and Istanbul. The workshop was finalized with an interactive
exhibition.

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Remote control sensing

which channel the rabbit is on

Rabbit with a LED transmitter on

a collar

In action person listening

to the sounds generated by
the rabbit

Headphones

Table that are divided

in channels. Every
channel has a sound composed by street sounds
from Istanbul

Computer Program - Helping

dividing the table into areas and making those into
channels

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This project is a collaboration between an Industrial
Design student and a Cognitive Science student working
with SSRS-Swedish Sea Rescue Society. Using methods
from industrial design and cognitive science together with
applying dynamic navigation as navigation method we
created a pedagogical example of how to design a bridge
deck for high speed rescue boats
In collaboration with Sally Sthl

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evolution

machine

human

time

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STUDY TRIP
We visited many of SSRSs
stations in the archipelago
and observed several rescue
volunteers in their daily work,
understanding their needs
and how they work in this
extreme environment where
emergencies often happen
in bad weather with limited
sight and high waves.

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The spheres in beneath is representing the driver and the

navigator. All the devices that are used are organised firstly
by whom is using them and how reachable they have to be.

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LOW TECH 3D LAB

The sphere analysis helped us to identify what tools is used by whom and
their individual importance in relation
to how physical close they should be to
the one using them. We plotted out the
tools in a live scale mockup of a deck
bridge and tested different layouts for
them.

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ANALYSIS
These are plots of the four functions we
deemed important for the layout. With the
help of function analysis and the reality
lab we created we observed how information tend to cluster when changing the
necessary function. Different functions
will create different extreme scenarios of
how to organize all the tools. Since we
wanted a more overall picture where all
functions are important we combined all
the plots and made a direct translation
to 3D where the plots got represented by
mass.

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2D to 3D

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We wanted to see beyond the technical

limitations of today. This design suggests
a more abstract approach to fit the
bridge deck to the principles of dynamic
navigation. The end suggestion is not the
renderings but more the methods behind
them and should be thought of as a
pedagogical example of how to approach
the task of building new rescue boats.

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Encourage or discourage creativity in a user?
The project was about the choice a user is presented
with when assembling parts that hopefully will become
furniture.
The user is presented with instructions impossible to follow
without getting a nervous breakdown.
Mrklig is encouraging or discouraging the user to play with
constellations where the parts does not fit perfectly and
where that is OK.
Bachelor

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The project is investigating public buoys in Sweden and
how they are supposed to be used in an emergency.
It came to my attention that most common public buoy
in Sweden isnt following the SOLAS (The International
Convention for the Safety of Life at Sea) guidelines and that
the buoy is complicated to handle.

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User tests
In stressed situations the ability to read and follow
instructions is very difficult. Optimally, if the
product is intuitive to use, it should be possible
to use it in a wrong manner. User tests with the
existing lifebuoy revealed that users usually do
not use the buoy in the way it is intended to, to be
effective. This insight paved the way for creating a
intuitive buoy where the risk of misuse decreased.

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Design suggestion
The wire inside the handle is attached to the buoy
itself and the handle is mounted on the board.
The board have two upper hooks for mounting the
buoy. It also have two clamping brackets for the
handle. It is not possible to dismount the buoy
without forcing the user to separate the handle
from the buoy, thus making it ready to use in a
correct fashion. The design is also made to make
it easier to throw and tow. It also takes SOLASs
recomendations into consideration.

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STRANGER DANGER
STRANGER DANGER is a combined chili and colour spray
with a handle made of rubber. The project is a result of a
Design Methodology curse early in my education.

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OTHER PROJECTS

30.8 - 1.9 2012

smittsamt
skratt

Comedy festival

Ice Cream goblet

Lamp for corners

Ad for Angry Socks

Cork projekt

Exhibition Design

Clock radio

Self Portrait

Last Supper Sitting

Outdoor grill

Fun on Wheels

Ad for Svenskt Psyko

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THANKS for looking!

For more extensive
information call or email me
and I will be happy to talk
to you.

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