Professional Documents
Culture Documents
Personal contact
A knowledgeable and reliable banker.
Relevant Information.
Customized and timely solutions
Value for money.
Benefits of CRM
Benefits of CRM can be categorized into three groups namely: Benefits for
customers, benefits for employees and benefits for banks.
(i) Benefits for Customers
There is a more coordinated and professional approach to customer contact.
With up-to-date customer information, Banks can offer more personalized
services.
Managers are empowered with information that can help them manage
Customer relationships and make better decisions.
Optimum use of resources.
Customer satisfaction and increased loyalty.
Improved customer acquisition and cross-selling.
It helps in capitalizing on short windows of opportunities in the market.
AXIS BANK
VISION & VALUES:
VISION 2015
: To be the preferred financial solutions provider excelling in customer delivery
through insight, empowered employees and smart use of technology
CORE VALUES
Customer Centricity
Ethics
Transparency
Teamwork
Ownership
BANK OF BARODA
Technology-based CRM
Technology plays the role of enabler in CRM deployment and allows Bank of
Baroda to achieve greater customization and better service at lower cost that helps
in better customer identification and fast and convenience services to its customers.
Customer Loyalty Programs
CONCLUSION
To survive in the competitive world, Indian bank sector is realizing the importance of customers
relationship and is adopting CRM i.e. customer relationship management. So, with each and
every interaction with customer can give opportunity to build a lifelong relationship. In this
paper, we have discussed the role of CRM in Indian Bank Sector.