ShellyMaxwell

Experience

(
(610) 659-8749
:
shellycom.com
*
shelly.maxwell13@gmail.com

Skills

Strategic Writing

Marketing & New Media Intern | 06/14 08/14

Public Relations Management
XFINITY Live! Philadelphia (Philadelphia, Pennsylvania)



Social Media Strategy
Increased Facebook post reach by 160% and engagement
Adobe InDesign
by 720% compared to top posts of weekend prior
Designed 12 band graphics for band performance Blogging (Squarespace & Wordpress)

Interpersonal Communications
promotion using Adobe Photoshop
Promoted events through postings on Philadelphia event Spanish
blogs, company website, and social media


Public Speaking
Managed companys Pinterest account in order to drive Adobe Photoshop
traffic to company website


AVID Media Composer

SEO & Google Analytics
Social Media & Marketing Intern | 11/13 08/14
Gift of Life Institute (Philadelphia, Pennsylvania)
Developed a social media strategic plan, policy and
scheduling system for social media and blog posts
Elon University (Elon, North Carolina) | Graduation 05/15
Designed graphics for new company website using
School of Communications
Adobe Photoshop
B.A. Strategic Communications
Composed page copy for new company website
College of Arts & Sciences

Education

Communications Intern | 06/14 08/14

American Red Cross (Philadelphia, Pennsylvania)
Wrote weekly articles and blogs for site
Wrote weekly newsletters sent through email blasts
Managed and documented Red Cross of Southeastern
Pennsylvanias media mentions through Vocus
Directed informational and promotional video for
Camp Save-A-Life, Red Crosss weekly summer camp
Marketing & PR Intern | 08/13 11/13
Uplifted (Buenos Aires, Argentina)
Composed blog and social media posts for clients
Developed internal process and marketing plans to
make clients company run efficiently
Met with clients to demonstrate how Uplifteds
offerings will benefit them
Senior Sales Representative | 06/11 08/11
Vector Marketing (Springfield, Pennsylvania)
Sold over $15,000 of product, utilizing effective
communication skills to demonstrate the product in a
customers home
Trained and led a team of 25 in proper sales technique
and client management
Scheduled and conducted consultations about CUTCO
products to attract new clients

B.A. International Studies

Spanish Minor
GPA: 3.66
IES Abroad Buenos Aires: Latin American
Society and Culture

Buenos Aires, Argentina | 07/13 11/13

Studied language and culture while immersed in
Argentina society by living with a homestay

Leadership & Association

Vice President of Communications | Sigma Kappa
Oversaw all chapter communications internally and
externally
Managed PR committee head chairs, Webmaster,
Historian, and Correspondent of Sigma Kappas
national magazine
Developed member participation system
Handled minutes at all chapter meetings and change of
officer and member status
Lambda Pi Eta | National Communications Association
Sigma Delta Pi | Hispanic Honor Society
Sigma Iota Rho | Honor Society for International Studies
Public Relations Student Society of America
Habitat for Humanity

www.linkedin.com/in/shellymaxwell
@ShellyMaxwell13