BRAND DIGITAL

PROJECTIONS &
FINANCIAL
IMPLICATIONS
Index Foods + Syracuse Digital

CLIENT-AGENCY PARTNERSHIP

ANNUAL SERVICE FEE BREAKDOWN

The stated digital metrics can be

met after 12 months of
partnership with Syracuse Digital.

These will be achieved through
daily engagement, a professional
combination of digital boosting
tools, consistent and accurate
marketing analysis with top-class
marketing softwares to develop
means for improvement and
important digital partnerships
with relevant amplifiers online.

RETAINERSHIP PROPOSAL: 12 MONTHS PARTNERSHIP

As previously explained, a minimum of 4 professionals on a day-to-day basis will handle Index Foods digital
signatures in the 4 following segments:

Content Development, Fanpage Management & Digital analysis
App Development, Web Programming
Graphic Design, Animation
Digital Brand Management and Campaign Strategy formulation & Execution

The total value of remuneration to be paid to the agency- Syracuse Digital will be:
- N9,000,000.00 per annum (payable monthly) according to the following breakdown summary=
The sum total of the following:
- Phase 1: N1,112,500.00
- Phase 2: N2,140,920.00
- Phase 3: N5,816,220.00
Less Client Discount of N69,640.00

The above stated fee will cover the following (but not limited to):
- Intellectual Labor in the initially stated areas.
- App Development, design and deployment [6 minimum over 12 month span]
- Consumer contact database building [names, emails & phone numbers]
- Fanpage administration and daily CRM (and daily post boosting on Facebook)
- Brand subscriptions to marketing softwares and monthly brand analysis reporting
- Campaign digital strategy, execution, monitoring and reporting
- Animations and video content production
- Partnerships with digital amplifiers across various social platforms
- Digital PR Handling
- Web server administration for site and app management

PROPOSED SERVICE RETAINERSHIP FEE BREAKDOWN

AGENCY RETAINERSHIP FEE

BREAKDOWN

PHASE 1: 3 MONTHS
HUMAN RESOURCE REMUNERATION
SN

PERSONNEL NAME

POSITION

RATE/
HOUR (N)

WORK HOURS
[+WEEKENDS]

WEEKLY
VALUE (N)

MONTHLY
VALUE (N)

TOTAL VALUE
FOR PHASE (N)

SUNKANMI OLA

CHIEF DIGITAL STRATEGIST

850

18

15,300

61,200

183,600

ABEL EKELE

DIGITAL CREATIVE DIRECTOR

750

22

16,500

66,000

198,000

GRACE IJERE

SOCIAL MEDIA MANAGER

500

35

17,500

70,000

210,000

MORRIS EBIEROMA

WEB DEVELOPER & DIGITAL BRAND ANALYST

550

24

13,200

52,800

158,400

SUBTOTAL:
VAT 5%:
TOTAL AGENCY FEE:

750,000.00
37,500.00
787,500.00

ADDITIONAL COSTS
ii.

i.
Wisemetrics Facebook Performance & Analysis Tool (N75,000 <$450>/mth): 225,000
Annual Server Side Charges for domain hosting, registration and app deployment (+SSL): 100,000

TOTAL: 325,000

PHASE 1 TOTAL: 787,500+325,000 = N1,112,500.00

PHASE 2: 3 MONTHS
HUMAN RESOURCE REMUNERATION
SN

PERSONNEL NAME

POSITION

RATE/
HOUR (N)

WORK HOURS
[+WEEKENDS]

WEEKLY
VALUE (N)

MONTHLY
VALUE (N)

TOTAL VALUE FOR

PHASE (N)

SUNKANMI OLA

CHIEF DIGITAL STRATEGIST

900

22

19,800

79,200

237,600

ABEL EKELE

DIGITAL CREATIVE DIRECTOR

800

28

22,400

89,600

268,800

GRACE IJERE

SOCIAL MEDIA MANAGER

550

40

22,000

88,000

264,400

MORRIS EBIEROMA

WEB DEVELOPER & DIGITAL BRAND ANALYST

600

30

18,000

72,000

216,000

OLAMIDE ETTI

SOCIAL MEDIA & DIGITAL DESIGN ASST. MANAGER

600

30

18,000

72,000

432,000

LESLIE WILLIAMS

GRAPHICS ANIMATOR (DELIVERY: 2 VIDEOS/MTH)

800

20

16,000

64,000

192,000

SUBTOTAL:
VAT 5%:
TOTAL AGENCY FEE:

1,610,400..00
80,520
1,690,920.00

ADDITIONAL COSTS
i.

Wisemetrics Facebook Performance & Analysis Tool (N75,000 <$450>/mth): 225,000

ii.
Sysomos Media Monitoring and ORM Tool (N75,000 <$450>/mth): 225,000

TOTAL: 450,000

PHASE 2 TOTAL: 1,690,920+450,000 = N2,140,920.00

PHASE 3: 6 MONTHS

HUMAN RESOURCE REMUNERATION

SN

PERSONNEL NAME

POSITION

RATE/
HOUR (N)

WORK HOURS
[+WEEKENDS]

WEEKLY
VALUE (N)

MONTHLY
VALUE (N)

TOTAL VALUE FOR

PHASE (N)

SUNKANMI OLA

CHIEF DIGITAL STRATEGIST

900

18

16,200

64,800

388,800

ABEL EKELE

DIGITAL CREATIVE DIRECTOR

800

34

19,200

76,800

460,800

GRACE IJERE

SOCIAL MEDIA MANAGER

550

40

22,000

88,000

528,000

MORRIS EBIEROMA

WEB DEVELOPER & DIGITAL BRAND ANALYST

600

30

18,000

72,000

432,000

OLAMIDE ETTI

SOCIAL MEDIA & DIGITAL DESIGN ASST. MANAGER

600

30

18,000

72,000

432,000

LESLIE WILLIAMS

GRAPHICS ANIMATOR (DELIVERY: 2 VIDEOS/MTH)

800

20

16,000

64,000

384,000

GODSON UKPERE

DIRECTOR APPS & SOFTWARE DEVELOPMENT

750

35

26,250

105,000

630,000

CHARLES E.

DIRECTOR MEDIA BUYING & EPR HANDLING

650

28

18,200

72,800

436,800

SEUN ADEOLA

DIGITAL PROJECT & CAMPAIGN BRAND MANAGER

600

35

21,000

84,000

504,000

SUBTOTAL:
VAT 5%:
TOTAL AGENCY FEE:

4,196,400.00
209,820.00
4,406,220.00

ADDITIONAL COSTS
i.

Wisemetrics Facebook Performance & Analysis Tool (N75,000 <$450>/mth): 450,000

ii.
Sysomos Media Monitoring and ORM Tool ((N75,000 <$450>/mth): 450,000
iii.
Simply Measured Digital Campaign Analysis Tool (N85,000 <$500>/mth): 510,000

TOTAL: 1,410,000

PHASE 3 TOTAL: 4,406,220+1,410,000 = N5,816,220.00

SYRACUSE DIGITAL + INDEX FOODS 12 MONTHS

PROPOSED DIGITAL EXPENDITURE

The first phase of the proposed digital rollout plan will be focused
primarily at Facebook Fanpage Building, the Brand Website
Development and the cross integration of these two.

Proposed kick off date for this phase is 8 weeks before the products
fully hit the market.

With a steady digital Fanbase

already established on
Facebook, efforts will be
intensified in establishing the
digital signature of Index
Foods across the different
areas of the web.

Optimized customer targeting
will be employed here and
the brand becomes live on
non-social platforms [i.e.
banner advertising, article
releases, PR stunts and
Mobile Marketing all kick off]

The final 6 months will focus on

sales push and steady massive
brand presence. All further
channels will be deployed including
other SEM & social intranetworks
[e.g. Eskimi and 2GO]

Digital activations with OnlineOffline Integration [O2O] will also
be organized as this not only
endears existing fans to the brand
but also attracts new fans
massively.

In addition to Syracuse Digitals

daily servicing of the brand, the
following milestones will be
conveniently achieved with the
proposed digital spend.

T.O.M.D.A [Top of mind digital
awareness] for every single
target consumer online will be
met.

SYRACUSE DIGITAL + INDEX FOODS

DIGITAL BRAND BENCHMARKS

DIGITAL BENCHMARKS FOR TOP NIGERIAN BRANDS

Placing into perspective the top performing brands digitally (using their
Facebook social fanpages as a benchmark), it is essential to have a clear
understanding of the essence of a strong digital marketing arm.

The following shows the Digital Status of the top 3 brands as at the year end
2013, against their Digital Spend (est.) for the year 2013

CONCLUSION
Contrary to common practice as seen in the preceding slides showing the ,
we believe that achieving set digital objectives and making the brand a digital
frontrunner from start, is about digital professionalism not just digital
financial spend. Massive spending can deliver results, but can also be highly
inefficient, hence the aim is to attain maximum ROI on every digital marketing
investment

Spending right (and only where necessary), and top level professionalism in
execution of intricately developed strategies are the keys to achieveing
marketing success in all arms including digital.

Awaiting feedback, suggestions and questions