International Business

Muhammad Ismail Hossain

An outline of the Course

The Academic Profile Muhammad Ismail Hossain

Qualifications:

PhD, (Marketing), Monash University, Australia, 2014.

Master of International Business (MIB), University of Melbourne, Australia.

Master of Business Administration (MBA), Dept. of Marketing, DU.

Bachelor of Business Administration (BBA), Dept. of Marketing, DU.

Current Position: Assistant Professor, Dept. of Marketing, DU

Work Experience:

Worked as a lecturer and Tutor at Monash University, RMIT University,

Australia.

Worked as RA in 4 Australian Research Council Projects.

Research Interests:
Written over 20 journal articles and conference papers on Branding, Consumer
Emotions, Multinational Firms in national and international journals and conferences.

Course Objectives
The purpose of the course is to enhance our understanding
regarding the fundamentals of international business including
the theoretical backgrounds and their broader impact in and
around business and society.
Learning Outcomes:
At the completion of this course, students will:
n Have the generic understanding of the fundamentals of international
business and its theories;
n

Have the critical knowledge and the capability to analyse the

implications of different IB theories and practices.

Course Material:
Text:
I nternational Business: Environments and Operations Daniels,
Radebaugh, Sullivan and Salwan, 12th Eds., Pearson.
Reference:
International Business: Competing in the Global Marketplace- Hill,
C.W.L., 10th Eds, McGraw Hill/Irwin.
Leading academic and industry journals would be used regularly to pick
recent international economics related issues.

Course Content & Structure:

Topic

Session

We will try to cover 15 chapters from the recommended Lecture 2-25

text book.
At least 5-8 academic journal articles will be provided for Lecture 2-25
review
At least 3-5 case studies will be conducted within the Lecture 2-25
designated semester
Review & discussion over the course and any subject Lecture 26 &
matter left for discussion
27

Teaching and Learning

Predominantly
Participation
Assigned

lectures

obligatory!

reading and other activities

Recommended

text

Reading

material from journal would be posted on web (if

facilities are available)

Lecture

notes covers only key points, details should be

looked at the text and other reading materials.

Assessment
Particulars

Percentage

Class Attendance, Case Analysis, Term

10%

Paper, Presentation
Mid-term Test (Two)

30%

Final Examination

60%

Total

100%

To be converted into for contribution to

Final grade

HAVE A GREAT SEMESTER